Illumina, Inc. (ILMN) Earnings Call Transcript & Summary
June 10, 2021
Earnings Call Speaker Segments
Matthew Sykes
analystGood morning, everyone. I'm Matt Sykes, life sciences, tools and diagnostics analyst at Goldman Sachs. And I have the pleasure of welcoming Illumina to our conference today. I wanted to introduce Francis deSouza, the Chief Executive Officer of Illumina. Francis, thank you so much for being here with us. We really appreciate it.
Francis deSouza
executiveThanks for having me, Matt, and thank you to the entire Goldman community for allowing me to speak to you today.
Matthew Sykes
analystGreat. And let me just start out with the brief disclaimers that, due to restriction, I cannot ask any questions about GRAIL during this session. But we have plenty of other questions that we can address. And maybe, Francis, I'll turn it over to you first just to kind of start out and set the stage for us, discussing some of the key highlights and things that you want to -- investors to keep top of mind for Illumina.
Francis deSouza
executiveYes. So let me start first by getting the safe harbor statement out of the way. I've been asked to remind you that my comments today could include forward-looking statements. You should refer to our SEC filings for a discussion of the risks and uncertainties that could cause results to differ materially from our current expectations. It's our intent that forward-looking statements regarding our financial results and commercial activity made during today's discussion will be protected under the Private Securities Litigation Reform Act of 1995. With that out of the way, let me jump in and start with some context. We are entering 2021 with a huge amount of momentum in the genomics space and Illumina's business specifically. Q1 for us was a very strong quarter and exceeded our expectations with the first $1 billion quarter in Illumina's history and record revenue across all our regions. So as we think about sort of the themes and the priorities for the rest of the year and for the coming years, there are probably 4 that I want to talk about. The first one is we want to continue to do everything we are doing to drive genomics to be accepted as a standard of care in clinical practice across domains like oncology therapy selection, reproductive health, genetic disease testing and population genomics initiatives. We do a lot of work both in terms of providing the technologies that power those programs, but also in helping drive reimbursement in countries, so that the testing is accessible, also in creating clear products to accelerate the adoption of these technologies. So our first priority is to continue to drive the adoption of genomics as a standard of care in those domains. We're seeing very strong momentum in those areas. In fact, in Q1, oncology testing emerged as now the largest and the fastest-growing market segment that we serve at Illumina. The second priority we have is continuing to drive the usage of genomics in research, in academic research. It's clear that there is a lot we still need to understand about the functional genome, how your genome translates into health and disease. And to really understand that, researchers want to do larger experiments. They want to do experiments that have larger cohorts to understand chronic and complex diseases. They want to do research that has more cells even from -- within individuals to understand the heterogeneity of how cells function in your body. And they want to do deeper sequencing to identify those rare-to-find events. And so our work there is to continue to democratize access to very high accuracy, clinical-grade sequencing. We had a terrific launch in Q3 of last year with our version 1.5 flow cells to bring the cost of sequencing down. That expands the market and that's driving some of the momentum. So the second priority we have then is to drive genomics in the research applications and enable more discovery through more access to clinical-grade genomics and high-quality genomics. The third priority that we have, and it's probably one of the more urgent ones, is to do everything we can to help the world get through this pandemic. And there are a number of ways that we are involved right from the very beginning in Wuhan at the end of 2019 to have identified the causative pathogen. We're working with the vaccine manufacturers, particularly the genomic vaccine manufacturers, the mRNA vaccines, but also working with therapy providers, diagnostic tools providers. And now we're doing a lot of work around surveillance. So the third priority for us is to do everything we can to enable genomics to help us get through this pandemic and make sure that we're better prepared for the next one. And then our fourth priority is to focus on closing GRAIL. It was terrific to see last week the announcements from GRAIL that they launched their breakthrough gallery test. As you know, this is a one-of-its-kind test in the market. That's a simple blood test that can look for 50 types of cancers across all stages, really breakthrough technology that we think will have a very dramatic impact in terms of altering the mortality curve for cancer. They also announced last week the results from their PATHFINDER study, and the results were really strong and very consistent as we have been saying with the results that they had published earlier. So those are our 4 priorities. And the idea is we want to make sure that we are continuing to drive the acceleration of growth that we're seeing in these high-growth genomics markets. Matt, I don't hear you.
Matthew Sykes
analystIt's been 1.5 years, and I still keep myself on mute during Zoom. So apologies. So maybe -- first of all, thank you for that. That was a helpful setup for us. And maybe just talking about the most recent results. You touched on it a little bit. Obviously, outside of that $35 million COVID-related surveillance demand, it seems like the bulk of the strength was actually on sort of the core business and a strong pipeline for instrument placements. Where do you kind of see the core drivers of this demand? And how sustainable is that over the course of the year and maybe even longer?
Francis deSouza
executiveYes. So I'll break it down into a couple of thoughts. I'll talk first about the clinical markets that we serve, and then I'll talk about the research markets. The clinical markets long term represents the biggest part of the opportunity in genomics across a number of domains across oncology for therapy selection, for MRD, now for screening, but also in reproductive health and genetic disease testing. In Q1, the -- over half our revenue now came from the clinical markets, and I talked about the fact that oncology therapy selection is now not only our largest market segment but it's also our fastest-growing. And so we're seeing really good momentum in these clinical markets. And what's driving that? What's driving that is partially the expansion in reimbursement that we saw play out over the last few years but especially last year. Last year, we saw coverage expand in a number of key areas in clinical genomics. In genetic disease testing, we saw a tenfold increase in the coverage by the end of the year compared to where we were in the U.S. at the beginning of the year. We also saw in noninvasive prenatal testing a couple of the largest payers in the U.S. adjusted their reimbursement policy so they would cover NIPT for average-risk patients not just high-risk patients. That also expands the market for Illumina. And then similarly, in cancer, we saw an expansion of the coverage for genomic testing and especially for comprehensive genomic profiling of a patient's tumor. So we're now at a point where, in the U.S., we have over 200 million covered lives that have access to some kind of genomic testing when they have cancer. So those expansions in reimbursement that played out, especially in the last year, are really having a follow-on effect this year as more patients get access to those tests. And so we're going to continue the work we do to help work with payers and demonstrate both the clinical utility and economic value of covering those tests to expand coverage globally. But that's, I think, one of the core drivers of why we're seeing acceleration of growth in the clinical markets. The -- in the research market, we're seeing a couple of things play out. One, we're clearly seeing a lot of the academic researchers come back to the labs and get back to where they were sort of pre-COVID levels in terms of genomics activity for their research. But the other driver there is the launch of our version 1.5 flow cell in late summer last year. What that did was it made the $600 genome more accessible to more labs than ever before and democratized access to high throughput sequencing. And what that's doing is it's catalyzing the demand. We're really tapping into the elasticity there where researchers are now looking to do bigger experiments and connect again that functional genome to health states and disease states. And so that's what we're seeing. And we saw that elasticity play out in a number of ways. In Q1, for example, we had our second highest quarter for NovaSeq, our high-throughput instrument. The first highest was when we first launched the instrument way back in 2017. Similarly, in Q4 of last year, we had really strong NovaSeq activity. And so we're coming back to back off strong quarters for NovaSeq based on the elasticity we're tapping into without bringing prices down.
Matthew Sykes
analystGot it. That's really helpful. And maybe just on COVID surveillance specifically, funding from the government, how do you expect this to play out globally? I mean you've talked a little bit about sort of broader Bioforce? And COVID has obviously shown us where we were in terms of surveillance infrastructure, and it wasn't necessarily where you needed to be. I expect there to be a bit of a lag effect in terms of the funding and instrument placements. But do you expect this to be a multiyear build-out in capacity? And how are you thinking about the COVID surveillance efforts as we move forward?
Francis deSouza
executiveYes. I would say that this pandemic has accelerated the entry of genomics into infectious diseases by maybe 5 to 10 years. And genomics has played already a very important role in fighting this pandemic and continues to, an equally important need. It's becoming clear now to the epidemiological community that genomics is going to be part of how we contain future outbreaks and hopefully prevent future pandemics. Our role in the pandemic started in sort of late 2019 when our teams were called into Wuhan to help the local Chinese authorities identify the causative pathogen between driving the outbreak of this pneumonia of unknown origin that we were seeing. And it was Dr. Zhang using our NovaSeq that caused him to publish the first viral genome for SARS-CoV-2 on January 10, 2020. And since then, we have played a number of roles in helping fight this pandemic. Obviously, we're working with the vaccine manufacturers. They -- if you look at Moderna or Pfizer/BioNTech, they've actually never had the live virus on their site. Their entire vaccine development program that's helping power us out of this pandemic has been based on genomic data coming off Illumina sequencers. And so that is a huge responsibility to deliver highly accurate genomic data sequences that power these vaccines, but we've been working there. We've been working with some therapy manufacturers, with some of the testing, diagnostic testing providers. And then we started talking about the fact that there was going to be a big need for genomic epidemiology that we needed to track how this virus was mutating and how it was spreading. And the genomics has an important role to play there. Because if you can understand how a virus is spreading in your environment, that drives policy decisions. If you know, for example, infections are just coming from the outside, well, then you can enact a travel ban that can help contain the outbreak. But if you already have community spread, then it's too late to just rely on a travel ban. So we talked about the fact that you needed this kind of genomics base surveillance for policy decisions. But then we also said equally importantly, it's important to understand how the virus is mutating because that tells you whether the weapons were using to fight the pandemic, the vaccines, the therapies, the diagnostic tools, whether those will continue to be effective or whether the virus will escape. And last year, the U.K. government caught on to it early and, in the late spring, launched the first sort of national genomic epidemiology network to track COVID. And then it was really until -- it wasn't until December when we started to see some of the new variants emerge that it really caught on as people got the notion that we do need this genomics-based pathogen surveillance network. And so now you're starting to see countries around the world stand up networks from India and the U.S., and frankly, just around the world across the EC. That's certainly going to help us with COVID but it's durable. This is something we are going to need going forward. We're going to need to identify outbreaks much more quickly. We need to identify the causative pathogens more quickly, and we need to understand how these viruses or pathogens are spreading and mutating. This is not just a public health emergency need, but it's also a national defense need because this kind of network can alert us to the next coronavirus outbreak, to emerging antimicrobial resistance but also to bioterrorist attacks. And so you're seeing momentum around building this as a durable asset going forward.
Matthew Sykes
analystGot it. I was going to -- you kind of addressed it already, but I was going to talk about what you think COVID has actually brought to the sequencing space in terms of awareness and importance. And you've already talked about the pulling forward of sort of 5 to 10 years in terms of infectious diseases. So I think you did a really good job of covering that. Maybe shifting gears a little bit, just looking at -- sequencing in general is -- obviously forms the backbone of a lot of pretty exciting areas of research and discovery, whether it's proteomics, local biopsy, single cell, all of them need sequencing. But we're also seeing, at the same time, some emerging competition in the sequencing space. And so how do you feel your role will be in these types of markets? And how can you deepen your partnership with your existing customers just given the critical nature of your technology but also realizing there's some emerging competition into these fast-growing end markets?
Francis deSouza
executiveYou make a really important point. I think one of the things I felt strongly when I joined Illumina maybe over 8 years ago was that genomics is probably one of the most transformational forces I will have seen in my lifetime, honestly, and I came from the tech industry, because it powers transformation in so many different market segments. Genomics is going to change the way we treat cancer from screening earlier to identifying the right therapies to monitoring for recurrence. It's also going to change the reproductive journey from carrier screening to noninvasive prenatal testing and helping with IVF to genetic disease diagnosis after birth. But literally, Matt, there are hundreds of market segments ranging from some of the health segments we talked about to wellness to data storage. We're working with Microsoft and Twist around using DNA as a data storage mechanism. Our strategy is to be the platform that powers all of those market segments. And what we want to do is make sure that we democratize access to genomics to enable these hundreds and hundreds of market segments. And to do that, we have a very rich technology road map. We spend -- we invest significant amounts in our research capability to deliver against the road map that brings high accuracy sequencing at a lower and lower cost to turn on these different markets. And so our focus is going to be on continuing to deliver against that richer road map, to deliver highly accurate sequencing at a lower and lower cost and sequencing that allows faster and faster turnaround times. And each of the different markets I talked about will be activated at a different combination of those 3 things. And so our focus is going to continue to be -- to just drive breakthrough innovations that bring that sequencing down. Now you add to our technology strength -- we've built a very robust capability in the rest of our company, too. We have a commercial reach today that allows us to serve over 140 countries. We have a regulatory capability that allows us to have regulated products in over 40 countries. And so you add all of those things, and I feel like that is -- that positions us probably best to deliver the best value to our customers. And that's, frankly, how we learn their business every day.
Matthew Sykes
analystGot it. And maybe that's a good transition to my next question, which is talking about these customer segments. The evolution of a tools technology company typically is academic, biopharma, clinical. You guys are involved in these markets. And sometimes when you're making that transition, you're realizing these customers have different use cases, different needs, different concerns. As you're servicing all these different types of customers, how flexible can you be and how attuned to the different requirements whether it's price, whether it's capacity, speed, throughput, et cetera, that each of these customers have? And how do you balance all of that as you try to manage all these different constituencies and customers?
Francis deSouza
executiveYes. It's a really good observation. I think the genomics industry as a whole with Illumina has evolved, as you said, over the last 5 years, especially. If you think back to 2013 and before, it really -- we serve the market with sort of one sequencer. It was first the GA and then the HiSeq. And we realize that as the market grew, first of all, we needed a richer portfolio to serve the different parts of the market. We needed a high throughput instrument, but we also needed the MiSeq, which was more of a benchtop/desktop-type instrument. And so first thing we realized is that we needed to expand and have a broader portfolio to serve the market to deliver different price points, different data output. But then what also became clear starting in 2013, 2014 was that the clinical part of the market was going to grow and that we needed products that were tailored for the clinic. That the needs, as you said, of the clinical market were, in some cases, different than what the research community was looking for. And so at Illumina, and I led this when we did it, but we embarked on a clinical transformation effort in the 2014 time frame. And that really required us looking at every single process: how we design products, how we build products, how we market products, how we sell products. And we had to design end-to-end processes targeted to serve those clinical markets. We have to build up a regulatory capability that took us many years, including adding talent from the outside through an acquisition, but we still have to do a lot of work on top of that, too. We built market access teams to work with the payers to drive reimbursement. And so there's been a -- it's been a big journey, as you said, to be -- to go from being just a straight serving the research community to now being world-class in terms of serving the clinical community. And that's a journey that, frankly, anybody who wants to get into this space is going to have to go on, right, that the product that you sell into the research community is just not, frankly, going to be enough to meet all the needs that you have in the clinical community. The other dynamic that's playing out is the genomics market is more global than it's ever been. In Q1, the majority of our revenue came from outside the U.S. Now what that means is that you need local capabilities in a way that you never did if you want us to succeed in the genomics market. You certainly will need in-country capabilities in a lot of countries for regulatory work, for in-market surveillance, for reimbursement work. But in some cases, the products you need for a market are different than you might need for another market because the genome of that community is different. And so you will need tailored products for markets based on what the needs are not just around price points because that's what everybody thinks, and that's certainly true, but also in the case of genomics based on the community you're serving. And so that's -- it's a lot of capability you've got to put together to drive that transformation.
Matthew Sykes
analystGot it. That's really helpful. I appreciate you taking time to answer that question. I've got a question from the audience kind of on that emerging competition that we spoke about. I'm going to kind of wrap it in with another question that I had just on product cycle cadence. And one of these new emerging competitors is likely to have an instrument on the market by next year. As you think about your product cycle cadence and bringing out new platforms, how do you think about the changing competitive landscape? And can you speed to market some of the product enhancements and things like that over time?
Francis deSouza
executiveYes. A market that's as big, as high growth as genomics is always going to attract a lot of investment, a lot of players. And that's been true over the last 10, 15 years, and that's certainly true today. Our focus is going to continue to be to sort of set a relentless pace in the market in terms of innovation and driving the cadence of delivering this very high-accuracy sequencing at more and more accessible price points. We're going to continue to focus on delivering end-to-end solutions that target the clinical markets. We're going to focus on bringing cleared products to market to make it easier for more customers to access genomic solutions. We're going to focus on expanding our capability globally to be the partner of choice to those customers. And then from a technology perspective, it's just been incredibly exciting to see how much headroom SBS chemistry had. We continue to imagine and rebuild in terms of 10-year road maps. And so we try to imagine where this could go. And I can confidently say that we have a more exciting road map now than, frankly, we've ever had, I think, in the history of our company in terms of the technology that we're developing, the breadth of the technology that we're bringing out. And so our focus is going to be to just continue to set a pace that everybody else will have to follow in terms of driving costs down and improving quality into the market. And competition helps expand the market, right? It helps bring the messages to the market more fully, and so we welcome it. And we know that our goal is to continue to add more value to our customers than other players do.
Matthew Sykes
analystGot it. And maybe let's pivot to government funding. I mean it's obviously a key driver. You have a very good perspective on what this looked like -- has looked like over time. We've seen an initial proposal from the administration, albeit just a proposal, but for calling for a pretty large increase, 20%-plus for NIH. Could you just maybe help us understand a little bit how that filters down to customer, the purchasing decision? There's obviously a lag period. But I'm just trying to marry the sort of the longer-term tailwind with how that filters down into instrument placement growth and purchase decisions.
Francis deSouza
executiveYes. I think you touched on a couple of very important points. One is the early signs we're seeing are very encouraging, as you said, in terms of new funding coming into genomics. You take on the fact that the FY '22 budget proposal includes the largest single year increase to the NIH budget that we've ever seen. It -- and the NIH is obviously a big source of funds for the U.S. academic and government researchers. The proposal includes $6.5 billion increase dedicated to the creation of the Advanced Research Project Agency for Health. It also includes a 20% increase in the National Science Foundation budget and a 15% increase in the CDC budget, so really encouraging signs. And we're seeing signs like that play out not just in the U.S. But as you touched on, this is -- there's a time lag here. So this isn't something that we expect to see certainly this quarter or maybe even the next quarter, but this sets us up really well for expanding genomic research in the coming years. So stay tuned to watching how these proposals play out but really encouraging signs for the future.
Matthew Sykes
analystGot it. And just thinking -- going back to sort of the product cycles, you obviously have a very high level of recurring revenue. So there's a certain stability to your revenue stream. But when you introduce new instruments, they drive varying levels of pull-through. So how are you balancing -- maintaining that high level of predictability and reliability on the consumable side, making sure you're innovating and launching new products? And how do you think about that balance of revenue going forward to sort of make sure that there's at least a stability instead of sort of a step change when we get these product changes?
Francis deSouza
executiveYes. One of the things that I'm really excited about that's happened over the last few years in terms of as Illumina as an investment and also in terms of our sort of financial predictability. As you talked about, we've been able to increase the percentage of our business that comes from recurring sources, so consumables, primarily service contracts. And it's now that 80-ish percent of our business. And so this is very different than where we were maybe 5, 10 years ago, where we were much more driven by product launches and instrument placements. And so I feel really good about the -- just the strength of the business in terms of how much of our business comes from the recurring portion of our business. Having said that, product launches are very important, and so here's how we think about it. Internally at Illumina, we have our research teams and our product development teams work on a number of the core architectural components that we feel are capable of driving breakthrough changes, things like optics and flow cells and chemistry and so on. And what we then do is look at the market to try and understand when there is and where there is an opportunity to drive growth in that market by delivering an instrument into that market. That's what caused us to expand our portfolio, ranging from the HiSeq all the way to the NovaSeq. It's what caused us to deliver end-to-end solutions. And so when we release the product is very much driven by the market opportunity and the ability to capitalize on that market opportunity and drive growth in the market. Now the other thing we thought about is when we launch products, the strategy we have is we want to drive a multiyear upgrade cycle. And that's different from -- in the early days of the industry when you launch a product, you'd see a couple of really strong years and then it would sort of taper off. And if you look at what we've done with NovaSeq, it's a really good example of this, where NovaSeq is entering its fifth year of being in the market. So we launched it in 2017. And yet we're seeing really strong demand for NovaSeq. I just talked about the back-to-back really strong quarters we had in terms of instrument orders and revenue but also in terms of consumables. And the way we do that is we activate different subsegments at different times over that upgrade cycle through the release of flow cells. And so we've been very intentional as we looked at the high throughput market segment to first target the very high throughput large genome centers and sort of work our way to the segment. What that does then is it helps deliver a smoother upgrade cycle over the course of maybe 5 years rather than 2 years. That also helps. Still delivers the growth. But again, rather than make it choppy through a new product launch and then a pullback, you're seeing sort of a smoother growth trajectory going forward. And so those are all efforts that we've put into place by expanding our portfolio, by being intentional about how we activate upgrade cycles. Now having said all that, I'll go back to -- product launches are very important for us. They're very important in terms of bringing new capability in the market, driving elasticity of new segments into the market. And so we're going to continue to focus on those as well.
Matthew Sykes
analystGot it. Maybe if we take a step back and for a bigger picture question. As I've done all these series of initiations and I usually have a section on growth drivers, every single time I mention the decline in sequencing costs as being a growth driver for just about everybody, and it's fairly common. But as you think about sort of the future sequencing as sort of the core of life sciences research, we talked a little bit about before, it obviously only seems to be increasing in relevance. But also you want to make sure that the economics of your business model remain robust. So as I think about it for you guys, does it come from greater customer adoption and expanding use cases for higher throughput for those customers who might have been doing low throughput before, so giving -- making them kind of scale up or so essentially like a volume increase? Like how should we think about -- as the sequencing cost comes down, the usage goes up, how are you going to monetize that? And how do you make sure that it's an economically robust situation for you?
Francis deSouza
executiveThat's a great question and probably one of the more important questions that we think about every year as far as our strategic planning process. And I'll make some points. I'll say, first of all, in the vast majority of the very large genomics markets that we serve, we're still at the very, very, very early stages of penetration. And I'll give you a couple of examples. If you look at cancer treatment, for example, in therapy selection, so matching a cancer patient with the best therapy for them. Globally, we're still less than 10% penetrated in terms of the number of cancer patients that use an NGS test to select the therapy, so very early stages. In fact, if you look at another market, the cancer screening market, right, the early cancer detection market, we've talked about the fact that, that could be a $60 billion market opportunity. And yet we had the first test ever only entered the market a few days ago, right? So 0% penetration on a giant market opportunity. I can go segment after segment and talk about the fact that in nearly all of them, we're still at the very early stages. And so there's just a lot of growth in front of the market because it's a big greenfield opportunity that will be penetrated over time and that will generate a lot of growth. Now we are active drivers of that growth. In some cases, we help create the market opportunities. So like in early cancer screening, we were the ones that developed the technology that powered GRAIL and sort of helped create that market opportunity. And we do that through a number of mechanisms, through our own invention, where that's happened a few times, but also through Illumina ventures and helping catalyze new growth opportunities, through our accelerator program. And that's given us access and helped us power a lot of these market segments. And in proteomics, for example, there are a number of proteomics companies that are looking to NGS and our platform specifically to be the readout mechanism to drive that emerging market opportunity. And so we're very intentional about being the platform that powers all those opportunities. Now we also -- what we also wanted to do is make sure that we are able to open up markets by using price as a lever. We know different segments will take different price points to be opened up. And there are still many segments, big segments. For example, data storage is going to require a much lower price point than we have on the market today. And so as we look forward, we see these new big market opportunities that are accessible when we drive prices down, and that will be a source of additional growth. Another lever we think hard about is how we deliver prices differentially across markets. And so the rate of bringing prices down can be different across markets. And the way we do that, for example, is by delivering end-to-end solutions in some markets. And so if you buy the VeriSeq NIPT product, for example, you're thinking about that product being priced as a price per report or a price per sample. And what we want to do is make sure that we deliver that price in a way that is profitable for labs given the reimbursement framework. And that's sort of where that market price needs to be. It's not directly connected to the price of sequencing, right? And so what we're able to do then is deliver -- enabling price points to different segments that are differentiated. And so that's a very powerful mechanism, too, in terms of opening up new markets and driving the right price structure or price offering without maybe impacting other markets as well.
Matthew Sykes
analystGot it. That's really helpful way to frame that. There's been sort of increasing debate, and I know you've had the question before, about long read versus short read. And from what I've read, you believe as the costs come down for long read, your costs are going to come down as fast. And therefore, that cost spread will continue to be wide. But maybe could you just talk a little bit about your thoughts on potential competition for long read and how you guys are positioning for that?
Francis deSouza
executiveYes. We've maintained now for many years, and I frankly haven't seen much to change that position, that long reads play -- have a useful role in the genomics market for certain applications. That represent about 5% of the genomics market. And it's if you're doing de novo sequencing of a new species, for example. And it's very complementary to the work we do in short reads that the reality is if you want a highly accurate read that at a lower price point and you want to do a large number of samples, short reads is really the perfect fit for that, right? And so we maintain -- there are really 2 complementary segments. And what we've seen is that as prices have come down in the genomics market as a whole, we've actually expanded the gap between -- the price gap between long reads and short reads. And so yes, prices are coming down as a whole. But we've, in a lot of cases, been able to drive prices of the short reads down even faster than we see in the long read market. And so if you look at the markets that we serve in noninvasive prenatal testing, for example, the length of the fragments -- the fetal fragments you're looking at is 130 base pairs, right, on average. And so the ability to look at 10,000 or 1 million base pair fragment at order of magnitude higher cost really doesn't help you in any way, especially if you're giving up on accuracy and you're giving up on pricing. You're getting nothing because the fragment is short. And that's a significant market for us. Similarly, in oncology testing. If you're looking for circulating tumor DNA fragments, those are -- in liquid biopsy, those are 200 base pairs. And that, again, fits squarely in the wheelhouse of the length that short read addresses. And that, as I said, oncology testing is our largest market segment. And so customers won't want to give up accuracy and pay an order of magnitude higher cost because they don't gain anything given the fragments are so short. Now what is changing over the last few years is that we're seeing really exciting developments in machine learning and AI. And what that means is that our short read technologies are starting to be able to expand into that 5% I talked about of applications that were well served by long read. And so you've seen, over the last year even, a number of releases from us in terms of interpretation capability that are starting to address some of those applications. And so I think that's really exciting. That's stuff we're certainly working on, and we expect to continue to expand the accessibility of the market for short reads through those innovations.
Matthew Sykes
analystGot it. That's really helpful explanation. And maybe just as we close here, just on capital allocation on the organic side, historically, you've had R&D percentage of sales around 18%. How should we think about that going forward? Do you see any need to increase that spend just given perhaps the change in competitive landscape or other reasons? How should we think about your investments in R&D and organic investments going forward?
Francis deSouza
executiveI think at this point, I don't think you should view any significant change in our ethos. And our ethos is to say, look, we recognize that innovation is what powers the growth of our markets, and we see a lot of opportunity to drive that innovation and accelerate the markets that we serve. And that's what drives that 18%. That goes up and down a little bit depending on where we are in product cycles. And so you should expect that going forward. Having said that, and you've seen that in our history, if ever there is an opportunity in front of us that we think is very compelling that is a large opportunity, that's a high-growth opportunity that we can uniquely serve better than anyone else, we view it as something we will take very seriously. And in some cases, you've seen us either drive significant organic innovation or look to acquire. So from time to time, that may come up, and we'll obviously call those out and share our thinking behind that. But if those do come up, we will go after them. And maybe I know you're looking to close, but maybe I'll close with just highlighting sort of where we are in terms of context. And there was a terrific article in the New England Journal of Medicine this last week, I believe, on the 3rd of June, talking about the case of a 5-year-old boy that was admitted to the NICU. And it's infantile eosinophilia, which can be fatal. And what was exciting was that -- and this is really breakthrough, but in 37 hours that child went from being admitted to having the whole genome sequence, to having the causative genes identified. Treatment was ordered. Treatment was received. And in 6 hours, the symptoms had receded, right? Now that's an N of 1 right now, but that should be the standard of care. And it's especially poignant because this child had a brother 10 years ago that presented the same neurological symptoms. And despite extensive workups, the child died. And so you can see sort of where we are, where you can get a glimpse of what the future is going to be. But again, we're still at the very beginning. And you also get a sense of what it will take to make that happen. You needed highly accurate sequencing. You needed very fast turnaround times because intervention times matter here. And you needed sort of an end-to-end capability, right? You didn't need to go get to see someone else. And so that's what powers us. And that's really ultimately our mission, right, to improve human health by unlocking the part of the genome.
Matthew Sykes
analystPerfect. Francis, thank you so much for joining us. I really appreciate all the detail that you gave. Thanks for coming.
Francis deSouza
executiveThank you, Matt.
Matthew Sykes
analystThank you.
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