Indo Count Industries Limited (ICIL.NS) Earnings Call Transcript & Summary
November 12, 2025
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to Indo Count Industries Limited Q2 and H1 FY '26 Earnings Conference Call. This conference call may contain forward-looking statements about the company, which are based on beliefs, opinions and expectations of the company as on the date of this call. These statements are not the guarantees of future performance and involve risks and uncertainties that are difficult to predict. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Mohit Jain, Executive Vice Chairman. Thank you, and over to you, sir.
Mohit Jain
executiveThank you. Good afternoon, and a very warm welcome to all of you joining us for the Indo Count Industries Limited Q2 and H1 FY '26 Earnings Call. I'm also joined by our Group CFO, Mr. Muralidharan; Manish Bhatia, our CFO; and Strategic Growth Advisors, our Investor Relations adviser. We hope all of you have had the chance to review the financial results and the investor presentation available on the stock exchange and on our company website. Let me start by giving some broad highlights before we dive deeper in some of the business areas. For our Utility Bedding segment, we are very pleased to announce the signing of a licensing agreement with the Tommy Hilfiger brand. This marks our sixth licensed brand with 4 added in the last 2 years. This continued expansion underscores Indo Count's strong brand equity, manufacturing capabilities and trusted global partnerships. Tommy Hilfiger is a globally recognized brand with a legacy of over 4 decades across apparel, accessories, home textiles and lifestyle products. We are also happy to share that the recent relaunch of Wamsutta in the U.S. has seen encouraging early traction. Within a short span, we have sold the products within all 50 states in the U.S. market, reflecting strong brand recall and customer acceptance. This progress is in line with our strategic focus on premiumization and improving margin profile. This is an important step for us in strengthening our brand-led growth strategy and advancing our positioning in the value chain, particularly through our evolving direct-to-consumer model. On our 2028 guidance, we reiterate our earlier guidance of achieving approximately USD 275 million in revenues from the Utility Bedding segment and the U.S. brand business over the next 3 years. The momentum from both Wamsutta and the addition of Tommy Hilfiger reinforces our confidence in delivering on this guidance. Let me now talk on the core business. The tariff challenge persists in our core business. The 50% tariff imposed on India in late August 2025 has impacted India's export competitiveness in the U.S. market. However, given India's long established leadership in the U.S. home textile, Indo Count has been able to maintain its market share. Despite the challenging environment, we delivered sequential volume growth with volumes increasing by approximately 7% quarter-on-quarter to 25.2 million meters. Importantly, we have not witnessed any major order cancellations, which underscores the strength of our long-standing customer relationships. We have been observing product mix shifts and down trading since Q4 2025, and we have proactively navigated these changes to support our partners and maintain business continuity. With the additional Russian oil penalty of 25%, we made a strategic decision to temporarily partner with our customers on a case-to-case basis to protect long-term relationships and to maintain market share. This has temporarily affected margins, and we anticipate the situation to prevail until the tariff structure stabilizes. We remain optimistic about the ongoing U.S.-India trade discussions and expect tariff rates to eventually settle at levels below the current structures. During this period, our focus remains on balancing market share and profitability while reinforcing strategic customer partnerships and protecting our long-term market share and positioning. Let me share updates on the new business. Our utility bedding and USA branded segments continue to scale with the combined contribution increasing to 17% of revenues in Q2 FY '26 compared to 13% in the previous quarter. This implies a quarter-on-quarter increase of approximately 40% and is now at a run rate of approximately USD 85 million per annum as we stand. The tariff impact on this portfolio is limited as the utility bedding is manufactured in the United States and the branded segment is relatively less price sensitive and the products, including all the raw materials can be imported from various countries. Despite the challenging backdrop, we maintained approximately 60% capacity utilization across both our existing U.S. manufacturing facilities. Regarding our third manufacturing facility in North Carolina in the United States, which was initially scheduled to commence operation in September 2025, there's been a minor delay. The facility is now expected to become operational during late Q3 FY '26 or early Q4 FY '26. This greenfield project represents an investment of approximately USD 50 million and is being built with an annual production capacity of approximately 18 million pillows. Once fully ramped up, this facility is expected to generate USD 85 million to USD 90 million in annual revenues at optimal capacity utilization. We remain confident in our previously stated guidance of achieving approximately $175 million in annual revenues from the utility bedding business by 2028. Coming to the domestic market. In the Indian market, we are witnessing an encouraging uptick. The uptick is increasing, led by value-added offerings, a segment where Indo Count holds inherent strength in design, product development and quality execution. Just to give you some flavor, during the Diwali festive period, we executed focused marketing campaign to strengthen brand visibility and drive consumer engagement. We amplified our digital presence through performance-led campaigns across social and digital channels, which supported higher traffic and conversions on our own e-commerce platforms, boutiquelivingindia.com and layersindia.com. Our influencer-led and festive storytelling campaigns helped deepen brand connect and reinforce our digital-first positioning. On the front -- on the offline front, we continue to enhance the retail visibility of our premium brand, Boutique Living across leading retail destinations such as Shoppers Stop and At Home. We have also expanded our retail footprint for both Boutique Living and Layers, adding 700 new counters during Q2, which has enabled deeper penetration in key domestic markets. Additionally, we broadened our product portfolio with new introductions in the bath and top of bed segments. This has strengthened our presence in the bed and bath home fashion category and increased our overall retail wallet share in the domestic market. We believe the domestic market remains promising, and we anticipate strong growth opportunities ahead. To sum up, near-term volatility has impacted our performance in the first half of FY '26 and continues to present challenges for the quarters to come. Along with monitoring the current situation and in view of the challenging external environment, we will adopt a judicious mix of volume and price for sales in the United States. That's it from my side. Now I request Mr. Manish Bhatia, our CFO, to share financial highlights of the company.
Manish Bhatia
executiveGood afternoon, everyone, and thank you for joining the Q2 and H1 FY '26 earnings call. I will first provide a brief overview of our performance, following which we will open the floor for questions. At the outset, I would like to highlight that Q2 FY '26 and H1 FY '26 are not directly comparable to the corresponding period last year. This is largely due to 2 key factors. First, there was no U.S. tariff situation in the base period. Second, revenue contribution from the new business portfolio commenced only from Q3 FY '25. Coming to volume. Sales volume for Q2 FY '26 stood at 25.2 million meters versus 23.6 million meters in Q1 FY '26, a growth of around 7% quarter-on-quarter, showcasing a steady performance in this uncertain environment. Total income. Total income for Q2 FY '26 stood at INR 1,882 crores compared to INR 967 crores in Q1 FY '26, reflecting a growth of 12% on a quarter-on-quarter basis. This is due to higher contribution from new businesses and volume growth in core business. Coming to EBITDA. EBITDA for Q2 FY '26 stood at INR 123 crores compared to INR 119 crores in Q1 FY '26, a growth of 3% quarter-on-quarter. EBITDA margin for the quarter was 11.4% versus 12.3% in the previous quarter. We expect margin pressure to continue until the end of this year. PAT for Q2 FY '26 stood at INR 39 crores, almost similar to INR 38 crores in Q1 FY '26. As volumes in the core business scale up and new business show more traction, we expect stronger EBITDA to PAT conversion over the next 2 years. EPS for Q2 FY '26 is INR 1.97 per share. On the balance sheet side, we have also reinstated the balance sheet number for March 2025. This is due to finalization of the purchase price allocation of 2 units which we acquired in U.S. last year, which was earlier done on a provision basis. Accordingly, the provisional values of assets and liabilities recognized at the time of acquisition have now been retrospectively adjusted to reflect the final allocation. Coming to debt side, there has been around INR 175 crores of debt reduction in H1 FY '26. Net debt-to-equity ratio stood at 0.34x in September '25. With this, I open the floor for question and answer.
Operator
operator[Operator Instructions] The first question is from the line of Saransh Gupta from SVAN Investments.
Saransh Gupta
analystI have a few questions. So what is our current cotton mix like how much do we source locally and how much is imported?
Mohit Jain
executiveSo approximately our imported component at Indo Count is anywhere -- it varies, but anywhere between around 30%, 35%.
Saransh Gupta
analystOkay. Sir, a follow-up on this, like are we seeing any extension of the duty-free import of cotton that has been -- that is till 31st December 2025 till now? So is there any news on that?
Mohit Jain
executiveSo most of the cotton that we import at Indo Count is 32 millimeter in length and above, which was anyway duty-free from before. However, cotton below 32 millimeter in length is duty-free up to 31st of December this year. We do expect it to continue, but there's no news as of now. It should come out soon.
Saransh Gupta
analystOkay. So sir, as we see that we have done better from Q1 in terms of volume. So how much of this is being contributed through U.S. and with the tariff impact, if the tariff -- taking an assumption like the 50% tariff situation sustains, so are these numbers sustainable or we can see an impact on that?
Mohit Jain
executiveAt this point of time, the increase in volume from Q1 to Q2 is in all markets, including the United States. Of course, in Q2 and Q3, we also have shipments for the holiday season that start going out. So there's an impact of that also in this, which is specific to the U.S. market also. Only time will tell once prices get recalibrated, retail get recalibrated how markets behave in the United States for future demand.
Saransh Gupta
analystSo taking the current situation into remark, we can say that the rest of H2 margin impact, though our top line is going to remain or maybe we can grow but our bottom line will be seeing a margin impact?
Mohit Jain
executiveYes, yes, because the full tariff impact is now just setting in now, because this happened end of August.
Operator
operatorThe next question is from the line of Nishita from Sapphire Capital.
Unknown Analyst
analystAm I audible?
Mohit Jain
executiveYes, yes.
Unknown Analyst
analystYes. So I just wanted to know what is the total CapEx that we are doing in FY '26 and if we have any CapEx plan for FY '27?
Mohit Jain
executiveSure. So if you go to our investor deck, we had a total CapEx plan this year of approximately INR 200-odd crores out of which INR 100 crores or INR 99 crores was our greenfield project in North Carolina, where we spent half of that money right now. And then -- so basically, out of approximately INR 200-odd crores, we spent around INR 80 crores, INR 85 crores at this point of time. So -- and for next year, there's really not -- other than maintenance CapEx, there's really nothing else planned at this point of time. Some of the CapEx from this year might flow into next year, especially our zero liquid discharge at Bhilad because we are in the final stages of closing the technology that we want to use in the next couple of months. And that execution will go between -- some of that expense will go between this year and next year. But there's no other major CapEx at this point of time.
Unknown Analyst
analystOkay. Understood. And if you could just reiterate what is the total revenue that we can do from the North Carolina capacity at full -- once it's fully ramped up? Actually, I couldn't hear you when you mentioned it in your starting comment.
Mohit Jain
executiveNo problem. It's $85 million to $90 million.
Unknown Analyst
analystOkay. And when do we expect the full ramp-up to happen by?
Mohit Jain
executiveSo the facility will be fully up and running by end of this year, December or January. That's the expectation. So basically, you have to look at the utility bedding with all 3 facilities put together and not individually going forward because as we acquire facilities and as we set up new ones, as and when that happens, we've given what is the potential of each facility. But finally, you have to look at it all put together. So we have a capacity of 31 million pillows and expect to do a revenue of $175 million within a 3-year period, including this year.
Operator
operatorThe next question is from the line of Prerna Jhunjhunwala from Elara.
Prerna Jhunjhunwala
analystAm I audible?
Mohit Jain
executiveYes.
Prerna Jhunjhunwala
analystSo just wanted to understand the impact of tariff in this quarter, like what would be the quantum of impact on EBITDA coming in because of tariffs?
Mohit Jain
executiveSo Prerna, I mean, we've taken a call on what discount to give to which customer on a -- predominantly on a case-to-case basis. And due to business sensitivity, we would really not like to get into further details. But of course, you can see between Q1 and Q2, there is an impact of almost 100 basis points to 84 basis points in the margin and it's predominantly due to tariff reasons. But we don't want to get into any specifics. There is going to be an impact. I mean, as we're giving -- recalibrating specifically for the Russian oil tariff.
Prerna Jhunjhunwala
analystOkay. And this impact will further increase only going forward because the Russian oil tariff was only for a month or 15 days’ time period? Is that correct?
Mohit Jain
executiveCorrect. The month is there. Of course, as a company, yes, the understanding is correct, and we are trying all ways and means with operational excellence, supply chain to see wherever some cost savings can also be done to offset whatever best can be done.
Prerna Jhunjhunwala
analystOkay. And sir, how is the demand in the U.S. now? Because what we understand is there could be a risk of demand slowdown given the inflationary environment that could kick in when full tariff products are -- full tariff is being passed on to the consumer. So how are the retailers behaving on order books and how is the utilization levels likely to be seen in the next half, especially second half?
Mohit Jain
executiveSure. So as we see it right now, we are seeing the retailers being very nimble-footed and trying to find what is the new normal. This is new for everybody, for whatever product portfolio they are selling. And they're continuously evaluating their product mix and inventory levels. So it's a very fluid situation, I would say. When the first 10% tariff came in all over the world, there was not that much of a drop in demand. But these are new tariff levels as the holiday season, we are just getting into November, December, extremely important months. So how these play out, how new retails come in, what impact that has on overall retail demand. This has nothing to do from an India perspective. This has to do with global supply chain and a global perspective. Only time will tell.
Prerna Jhunjhunwala
analystWe would have some clarity about a quarter or 2 because that's how your factories will be functioning. So it would be great. I mean some sense, I don't want to [indiscernible], but whether it will be -- can we expect a decline in volume going forward? Some qualitative color would really help us to understand how Q3 should be assumed.
Mohit Jain
executiveSure. At this point of time, our third quarter looks very similar to our second quarter in terms of volume. So they are similar numbers. As we get into Q4 and forward, as I said, once the holiday season pans out, only time will tell once -- the full impact of retail price increases are not there in the market at this point of time. So once that kicks in, then how do the retailers react, how do they level set the inventories. This is very fluid at this point of time.
Prerna Jhunjhunwala
analystUnderstood, sir. This is really helpful. At least some color is available to us now. Last question is how do we see the brand business moving in future now that you have acquired utility product franchisee for Tommy Hilfiger also. So the brand portfolio is continuously seeing expansion and the revenue share will keep increasing. So can you help us understand how the brand business in U.S., brand business in India, where do you see -- what kind of numbers are there in both the geographies? And how do you see them growing in the next 3 to 5 years?
Mohit Jain
executiveSo I think right now, we've been very consistent, Prerna, that from a 3-year perspective, which includes '25, '26 -- and of course, all these brands are coming on stream as we speak. I think these are all marquee names that we expect to do a revenue of $275 million. And you'll appreciate that we are at a run rate of $85 million now with Q2 out of $275 million. So you're almost 30% there. So hopefully, this keeps growing. It's not like every quarter might grow 40%. No business can do that. But I think we are on the right trajectory. And this helps us also deleverage our business out of India to a great extent and escape the risk of loss. So we are very positive. I think also addition of Tommy Hilfiger will help us utilize our utility bedding facility of pillows at a faster pace, hopefully.
Operator
operator[Operator Instructions] The next question is from the line of Shradha Agrawal from AM Securities.
Shradha Agrawal
analystAm I audible?
Mohit Jain
executiveYes.
Shradha Agrawal
analystSir, congrats on a good quarter despite challenges that we are seeing at the macro level. Sir, we've been stating that adverse product mix has been one of the reasons for margin impact, and this has been around for 3, 4 quarters. So by when do you think it would be in the base and we would not see further impact on margins because of this reason?
Mohit Jain
executiveThis reason is -- I mean, for whatever changes that we started seeing in quarter 4, Feb and March specifically, I mean, that product mix, which also translates into our average selling price has continued in the last 6 months, too. We don't see that going down any further. I mean we see that pretty constant. But what happens is today, they're used to making a certain margin on a specific product mix and your costs and expenses are all on the basis of that. So that's how we've seen also a little bit of a margin decline in percentage terms. As markets stabilize, hopefully, in the next, I would say, 6 to 9 months, then margins will go back to 15% to 16% levels on our core business. That's our expectation.
Shradha Agrawal
analystAnd sir, what are the expenses we are currently incurring on ramping up a branded business? So any quantification as to what is the kind of sales and promotional activity expenses that we've incurred on Wamsutta and other brands?
Mohit Jain
executiveIt's a regular -- like today, we have a showroom. We've doubled the showroom size in our New York office. So we now have a 20,000 square feet showroom. Earlier it was 10,000 square foot. Then we've got a lot of human talent, like I mentioned even on the last couple of calls. So it's like you've got to put the infrastructure in place first as well as now as we are on Wamsutta, there's a fair amount of money being spent on performance marketing, which is as a direct-to-consumer brand. So all of that is being done as well as for other brands to get the visibility out there. We will not be able to give exact number, but this is part and parcel. And none of these businesses are a burn rate model, including our direct-to-consumer business. So we are acquiring customers by spending money using -- doing performance marketing, but we are not burning money doing that.
Shradha Agrawal
analystRight. And in our total utility and U.S. brand business, which is at a run rate of $85 million now, so would it be possible for you to give the split of utility and U.S. brand numbers?
Mohit Jain
executiveI mean just from a thumb rule perspective at this point of time, approximately it's 2/3, 1/3. I mean utility is 2/3 of that number and 1/3 is brand roughly.
Shradha Agrawal
analystAnd brand would be predominantly Wamsutta or Waverly? And brand would be a...
Mohit Jain
executiveIt's a good question. So the way we have classified and if you go back to our Q1 deck and it's also in our current investor deck, and I would highly recommend everybody on this call to go through it because it's very important to understand the classification. So what we've done is we've divided the business into 3 parts, the core business, the utility bedding business and the brand business. So under brand business, only 4 brands fall under that business, which is Fieldcrest, Waverly, Gaiam and Wamsutta. So any business done, whether it's selling towels, bed lenin, pillows, anything that we are selling to a customer under these 4 brands will fall under the branded business. For example, we have brands such as Beautyrest and Tommy Hilfiger now for utility bedding, that will fall under the Utility Bedding segment.
Shradha Agrawal
analystSir, just one suggestion. I mean, we are -- we've been acquiring brands and then they were split of total branded business and U.S. branded business. So rather than doing this split up, would it be possible to just give the branded business because from our perspective, it gets difficult to make a recall on what is U.S. branded business and what is utility branded business, what is B2B, the bedding branded business. So, it will make things simpler from our perspective.
Mohit Jain
executiveSure. So, we'll evaluate that. We went through a lot of thought process and did it this way, but maybe end of the year at March, we can relook at it. Also, what we are giving a figure is our overall branded business as a company as a whole across all categories is 20%. So that is also something that we have stated on Slide 5 of the deck.
Shradha Agrawal
analystSure. And sir, just last question. This Tommy Hilfiger brand that we acquired, that's only for the utility segment, right? It's not for bedding.
Mohit Jain
executiveCorrect. Correct. So, it's only for white goods, which we call pillows, mattress pads, down alt comforters, mattress protectors, pillow protectors and toppers.
Shradha Agrawal
analystGot it. And I know it's early in the day, but any indication on what is the number that we did in Wamsutta this quarter?
Mohit Jain
executiveNo, we just started off. So, it will all fall under the brand segment, but we have a great traction in the first 45 days, we sold in every state, which is 50 states of the U.S. And again, the website is called www.wamsutta.com, please go and see the customer reviews. You have access, its public information. You can go and see what kind of -- what are customers saying who used to buy Bed Bath & Beyond and in the past. So, there's a lot of great reviews that I would encourage you to go and read. So that shows how well loved the brand is.
Operator
operatorThe next question is from the line of Pratiti from Param Capital.
Unknown Analyst
analystI just wanted to understand that generally we would have the order book ready for the next quarter in 1 quarter prior or 2 quarters prior. And if we could have some numbers on how the order book looks for the next 2 to 3 quarters.
Mohit Jain
executiveSure. So Pratiti normally, our customers place orders approximately 50 days before shipment. We get like -- we have a rolling forecast and then we get purchase orders roughly around 50 days before shipment. So, we have visibility for this quarter. And so that's what I said that our third quarter looks similar in terms of volume as to our second quarter.
Operator
operatorThe next question is from the line of Bhavin Chheda from Enam Holdings.
Bhavin Chheda
analystGreat set of numbers in challenging environment. So just to get a number breakup because I think last 2, 3 quarters, this new segment has come in. So as I understand, as you've given in the presentation, this utility bedding in new brand is INR 181 crores, which was INR 130 crores in Q1, right?
Mohit Jain
executiveYes, Bhavin.
Bhavin Chheda
analystOkay. And as I heard you said now 2/3 in this is utility bedding and 1/3 is the 4 brands, including Wamsutta.
Mohit Jain
executiveCorrect. Correct.
Bhavin Chheda
analystRoughly 120 and 60. Now you also have this pillow capacity in U.S., this Fluvitex and Arizona capacity plus you have quilts capacity also separate. So where does the turnover of that is classified?
Mohit Jain
executiveUtility bedding. That's the utility bedding business.
Bhavin Chheda
analystOkay. So, this utility bedding includes all pillow turnover and quilts turnover?
Mohit Jain
executiveThat's the manufacturing in the U.S., yes.
Bhavin Chheda
analystOkay. That's the manufacturing in the U.S. So, this U.S. part of the business is right now INR 180 crores, which includes all. What would be the rough EBITDA margins on this? If you can give any breakeven point, how this will scale up and how the margins look at -- how should we look at the margins on this part of the business since this doesn't attract tariffs and obviously must be having some kind of a burn. So how should we look at this business on the margin front?
Mohit Jain
executiveSo, as I said before, we've invested a fair amount. And you can see that even if you compare our employee cost of previous 6 months, first half to this 6 months, the numbers are there. So we've invested as Indo Count Global, our U.S. subsidiary, a lot on the human talent side and on the infrastructure side. And because of that, we have a 150 to 200 basis point hit on our EBITDA margin as we speak. We expect even as of today that by fourth quarter of this year, FY ’25 '26, this market hit will go away. So the business will achieve breakeven and have a better utilization level. As you can see from 2 facilities already, we are 60%. But there's a lot more investment that has gone in to take this business to a $225 million level. On the pillow business, we expect an EBITDA margin of 15% to 16%. And on the brand side, 17% to 18% is the internal target.
Bhavin Chheda
analystSo, utility bedding 15% and brands is 16%, 17% you're saying?
Mohit Jain
executiveYes, roughly. I mean 17% to 18% is our target on brands and 15% to 16% is our target on utility bedding. So we've been consistent with this. Even today, the business is EBITDA positive. It's just that we have more -- our expenses are keeping in line a larger revenue figure.
Bhavin Chheda
analystOkay. And this year's CapEx, I think the slide mentioned INR 250-odd crores, right, overall CapEx.
Mohit Jain
executiveINR 215 crores or something.
Bhavin Chheda
analystThis includes spend on U.S. facilities and everything or that comes via investments?
Mohit Jain
executiveNo, no, this is all included, right. So if you see Slide 12, we have a greenfield project in North Carolina, which is totally an investment of INR 130 crores. Out of INR 130 crores, INR 31 crores was spent last year. So we minus that and showed INR 99 crores remaining. Out of INR 99 crores remaining, half of that is done as of now, already done, INR 49 crores to be precise.
Bhavin Chheda
analystSure. And sir, my last question on the -- now I think the overall revenues somewhere, I think Slide 5, you have said is now non-U.S. revenues is almost now like 30% of the turnover, right?
Mohit Jain
executiveYes. We look at this more on an annualized basis. So we are at a run rate of -- on the core business of 30% on our non-U.S. business.
Bhavin Chheda
analystAnd on this business, there is no tariff impact. So what is the normalized margin trending in this business? Should it be 12%, 13%?
Mohit Jain
executiveWe would not get into specifics. We can take it up offline if needed.
Operator
operatorThe next question is from the line of Naveen Baid from Nuvama Asset Management.
Naveen Baid
analystCongratulations on a great set of numbers. Just a clarification and continuing from the previous participant question. So Beautyrest and Jasper Conran brand, while that is a licensed brand but do you classify it under utility bedding currently?
Mohit Jain
executiveBeautyrest and Tommy is under utility. Jasper comes as the core business. The reason -- the 4 new brands, we put it all under new business. And Jasper Conran is in the U.K., it's not in the U.S.
Operator
operatorThe next question is from the line of Tanmay Roy from [indiscernible]
Unknown Analyst
analystSo most of the questions have been answered, but a few questions. So if considering that U.S. tariff of 50% continues for maybe 6 months or 8 months or 1 year, so can our other businesses in U.K. utilize that kind of impact in terms of revenue as well as margin?
Mohit Jain
executiveSure, Tanmay. We have an Indo Count presence in over 50 countries and have been expanding our footprint through focused efforts in the recent years in these countries. And our non-core U.S. business now contributes to 30% of our overall mix, revenue mix for the core business. In our view, our government signing new FDA free trade agreements, we expect our market share and contribution from these ROW markets to grow in the near future. We've already been putting a lot of effort in seeding demand for some time in these new geographies and in specifically certain countries like Australia, Japan, Middle East, Europe, U.K. We have well-established customers, which will -- we will see that growth happening at a faster pace because we've already sown the seeds. And we are well prepared as a company to capitalize on these emerging opportunities and diversify our geographic presence. Having said that, the U.S. is a large consumption-driven economy, so we cannot discount that. So we have to make sure that all boats rise. And it's not only being -- putting all focus on one market or another, but just across the board. But India has never been in a better position than before with having a free trade agreement done in Japan in the recent past, Australia, Middle East and now U.K. is done, but has to get ratified by the U.K. parliament and then EUs, hopefully, it will be done by the end of this year or early next year. So manufacturers in India are very well positioned to capitalize and capture more market share in these markets, having a level playing field.
Unknown Analyst
analystSo does those -- all the other countries provide same kind of ASP as U.S. or it's like middle, lower or higher?
Mohit Jain
executiveEvery market is different because you have consumers. At the end of the day, we are selling a product that is a consumer-driven product that people buy. So every market is different. Certain markets that I mentioned are very similar to the U.S. and some are different. So it's a different product profile and then the raw material pricing also changes accordingly. But we have the capabilities to produce for all these markets and the infrastructure and the capacity.
Unknown Analyst
analystOkay. Fine. The second one, like you said some of the customers to retain the market share, you are sharing some load on the tariff side. So I imagine that it's 50% the traditional tariff due to Russian oil put in. But if that goes off, -- so the sharing of that part, how it works that have existing contract, which is already are delivering. And so from the next contract onwards, there will be that tariff will not be there, but how it will work with the customers?
Mohit Jain
executiveYes, it's a very transparent conversation that it's a support. So that support automatically goes away, right?
Unknown Analyst
analystBut the existing contracts, which are already in defense, those will not go off from those the tariff will not go...
Mohit Jain
executiveThat's right. I mean there could be a lag of a week, 2, week 3. I mean we are here to do business in the long haul. So whatever the next -- I mean, say, in certain cases, purchase orders get revised, I would say, in most cases. And something is already shipped on the vessel at the port, nothing is going to happen to that. There are purchase orders and customers are very, very supportive. And both side it's a 2-way conversation. Our objective is not to hurt either party.
Operator
operator[Operator Instructions] The next question is from the line of Ankit Gupta from Bamboo Capital.
Ankit Gupta
analystLet's say if the trade goes through with the U.S. and the tariffs normalize around 20% -- 15% to 20% range. So let's say, in FY '27, how do you see the impact of that on our margins given how will this tariff sharing with the customers? So if you can share your thoughts on this one.
Mohit Jain
executiveSee, it's very early to comment on any of this. I mean, as I said earlier, we expect our core business to run at 15% to 16% margin. Taking a step back, keeping margin aside, I think we all have to understand that if you live in the United States, your wife goes and consume something or you go and buy something at the market in the store, these are all new times in the sense that suddenly your prices are going to go up for all products across all retailers between 10% and 20%. So how does the consumer react to it? So there could be some short-term reaction where customers buy less and then they understand that this is the reality of life, and this is what we need to buy and spend money on to buy that shirt or any other product and then consumption comes back because it's a highly consumption-driven economy. So I think only time is going to tell. So it will be almost impossible for me to tell you how volumes will behave in FY '26, '27 or how margins will behave. Okay. Currently for some of the countries of the Asian countries, the tariffs have been -- the deals have been finalized and the tariffs are anywhere between 18% to 20%.
Ankit Gupta
analystSo how the customers are -- how the retails are passing on the burden of this tariff with their customers or with our competitors?
Mohit Jain
executiveSo you're talking from how is the retailer passing on to their customer, correct?
Ankit Gupta
analystNo. How our competitors are saving the tariff burden with the retailers?
Mohit Jain
executiveYes, I mean, I think at the end of the day, everybody has to understand that, let's say, 20% is the new norm for a U.S. customer to buy product from Asia. So a manufacturer anywhere in the world beyond the point at some tend to share tariff on a temporary basis, but not on a permanent basis, right? Otherwise, then product re-engineering will have to happen, new product assortment will have to come into the marketplace because that has to reach some equilibrium. From a consumer perspective, when retailers increased the first -- when the first 10% tariff came in, as I mentioned earlier, we did not see a dip in business on retail sales business. The consumer accepted that retail and retail sales were as they were similar to last year levels, let's put it this way. Now when these new tariffs, keeping India aside, come in and all of that starts hitting the U.S. market, especially after holiday season, we have to all wait and watch as to how consumers behave with that. And no retailer pricing their retail product keeping India tariffs, right? I mean they are using the India tariff and then they buy that across product categories or within their assortment for that category of product.
Operator
operatorThe next question is a follow-up question from the line of Nishita from Sapphire Capital.
Unknown Analyst
analystSir, I just wanted a clarification. So you mentioned that you expect to do a revenue of $275 million by FY '28. Is that just from the branded business? Or is it from the overall business?
Mohit Jain
executiveIt's from our utility bedding business and our brand business. $175 million from utility bedding and $100 million from brand.
Unknown Analyst
analystOkay. Understood. I’m attending – I’m looking at this company for the first time, I just wanted a clarification. Can you say what’s the difference between utility business and branded business?
Mohit Jain
executiveWe’ll take it up offline with our team because I would highly recommend you to read the investor deck. It's very, very clearly defined in that.
Operator
operator[Operator Instructions] The next question is from the line of Shradha Agrawal from AM Securities.
Shradha Agrawal
analystAnd just one clarification, sir. This Tommy Hilfiger and Beautyrest brands utility bedding, would that be counted as U.S. brands or the utility bedding business subsegment of this portfolio?
Mohit Jain
executiveUtility bedding.
Shradha Agrawal
analystYou mean to say that the sourcing for these brands, Tommy Hilfiger and Beautyrest and, the manufacturing is done from our U.S. facility and the sourcing is not done from anywhere else for the 2, 3 brands?
Mohit Jain
executiveCorrect. Correct. These are manufactured in the U.S.
Shradha Agrawal
analystFrom our locations, from our facilities?
Mohit Jain
executiveYes, yes, from our 3 facilities. I mean 2 now and the third one will come up.
Shradha Agrawal
analystAnd for the U.S. brand business, which includes Wamsutta and Fieldcrest, the sourcing could be anywhere including our manufacturing as well as from suppliers outside?
Mohit Jain
executiveCorrect. Because in those brands, we are selling multiple product categories. We are selling bed linen, we are selling quilts, comforters, we are selling bath, which is towels, bathmats, bath rugs. We are selling window, which is curtains. So, all [indiscernible] products we are selling in those brands.
Operator
operatorAs there are no further questions from the participants, I now hand the conference over to Mr. Mohit Jain, Executive Vice Chairman. Thank you, and over to you.
Mohit Jain
executiveSo, no more questions. Thank you once again for joining the call. Indo Count has entered its next phase of growth, which we refer to as Indo Count 2.0. Our investments in utility bedding and premium brands are strengthening our portfolio and expanding our market presence. With these investments -- while these investments, sorry, are impacting margins in the short term, we are building a more diversified and resilient business for the future. Tariff-related challenges may continue for the next 1 or 2 quarters. Until the environment stabilizes, we continue to focus on operational efficiency, sustainability and maintaining our market share. These initiatives reflect our commitment to delivering consistent and long-term value for our shareholders. Thank you.
Operator
operatorThank you. On behalf of Indo Count Industries, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
Read the full transcript via the API
You're viewing the first half of this call. Get the complete Indo Count Industries Limited transcript — plus 246,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.
Get the API View API docs →This call discussed
For developers and AI pipelines
Programmatic access to Indo Count Industries Limited earnings transcripts and 246,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.