Insecticides (India) Limited (532851) Earnings Call Transcript & Summary

August 11, 2021

BSE Limited IN Materials Chemicals earnings 50 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the Q1 FY '22 Earnings Conference Call of Insecticides (India) Limited, hosted by Asian Market Security Services. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Saurabh Kapadia from Asian Market Securities. Thank you, and over to you, sir.

Saurabh Kapadia

analyst
#2

[Audio Gap] Insecticides (India) Limited. From the management, we have Mr. Rajesh Aggarwal, Managing Director; and Mr. Sandeep Aggarwal, Chief Financial Officer. Without further delay, I would like to hand over the call to Mr. Rajesh Aggarwal for the opening remarks. Over to you, sir.

Sandeep Aggarwal

executive
#3

Yes. Good afternoon, everyone. Myself, Sandeep Aggarwal, CFO, on behalf of Insecticides (India) Limited, I welcome you all to this Q1 FY '22 results conference call. I hope you and your loved ones are staying safe and healthy during the health pandemic. Our Managing Director, Mr. Rajesh Agarwal, could not be present on this call due to the health issues. We would continue with our usual approach. I will present the company's financial and operational performance during this quarter, and then we'll open the floor for questions and answers. Let us have a view of the industry scenario. First quarter of the fiscal year started on a mixed note. Second wave of COVID-19 impacted the economy and statewide lockdowns restricted the business activities to varying extent. Agricultural sector was largely less impacted with stable demand, but spillover impact of general macroeconomic environment slowdown was present, hampering operations of dealers, distributors and market outreach program of the company. There were scattered and delayed monsoons present in the initial stages, though we are expecting revival in the monsoon. But the current situation led to delayed sowing in second half of June. Now let us discuss about the company's performance. In first quarter of FY '22, insecticides saw a strong growth in sales on both sequential and year-on-year basis. Company reported revenue from operation of INR 468 crores, showing a growth of around 14.3% on a year-on-year basis. In this, branded sales for the quarter was INR 305 crores, a growth of 2% year-on-year basis and contribution of 65% to the total sales. Institutional sales stood at INR 124 crores, an increase of 29% year-on-year and contribution of around 27% in the total sales. Export revenues grew significantly by 180% year-on-year to INR 39 crores. I would like to highlight that Lethal group of products are receiving positive response in the market as a substitute of sales of both Thimet and Nuvan and entire Maharatna product range is experiencing good growth. In first quarter, EBITDA for the quarter stood at INR 53 crores with a margin of around 11.3%. Operating margins were slightly impacted year-on-year basis due to the increased share of institutional sales. And the institutional sales margins are lesser than the branded sales margin. Net profit for the quarter was at INR 35 crores with margins of 7.4%, which are improving and moving closer to the pre-COVID levels. Now during the quarter, we have received 3 9(3) category registrations. That new products will further strengthen and improve our product portfolios. At present, we have a total of 20 products approved under 9(3) category. Due to pandemic challenges, there is delay in receiving approval from regulatory bodies. So new product launches are getting affected. Still, our plan is to launch 5, 6 new value-added products in FY '22, even considering this situation. One product, which we had already launched in the month of July, called Hachiman, is giving us a very good response in the market. New products launched in the last fiscal are witnessing positive response from the market. And we had adjusted a sale of around INR 12 crores during this quarter, and we are expecting that they will see a stronger growth in the coming year. As mentioned earlier, we lost Lethal group of products for replacing 2 shelved off products and they are -- these products are receiving positive response in the market. Looking ahead, we are optimistic on long-term growth of agri sector due to strong fundamentals and being the backbone of Indian economy. In short term, we have to be cautious as the recovery of both economy and agriculture will depend on impact of subsequential waves of health pandemic COVID-19 and our national ability to contain it. We believe that temporary setbacks are behind us, and the company will deliver strong growth going forward as we receive new product registrations and improve our product mix, which will definitely led to increase the bottom line of the company. Hello? Hello?

Operator

operator
#4

Please go ahead, sir. Your line is in the talk mode.

Sandeep Aggarwal

executive
#5

[Foreign Language]

Operator

operator
#6

Sir, can you hear me?

Sandeep Aggarwal

executive
#7

Hello?

Operator

operator
#8

Sir, hello, can you hear me, sir?

Sandeep Aggarwal

executive
#9

Yes, ma'am, I can hear you.

Operator

operator
#10

Is it coming from your line or can you ask the operator?

Sandeep Aggarwal

executive
#11

[Foreign Language] Madam? Hello?

Operator

operator
#12

Sir, please go ahead with the line. It is in the talk mode.

Sandeep Aggarwal

executive
#13

Hello?

Operator

operator
#14

Ladies and gentlemen, please give me a moment while we check the line of the management. Ladies and gentlemen, thank you for patiently holding the line. The management line is reconnected. Thank you, and over to you, sir.

Sandeep Aggarwal

executive
#15

Yes, sorry for the disconnection. Can you tell me where we got disconnected? Hello? Hello?

Saurabh Kapadia

analyst
#16

Sir, you were talking about the good response of Lethal group of products.

Sandeep Aggarwal

executive
#17

Okay. As mentioned earlier, we launched Lethal group of products for replacing 2 shelved off products, Thimet and Nuvan, and these are receiving positive response in the market. Looking ahead, we are optimistic on long-term growth of agri sector due to strong fundamentals and being the backbone of Indian economy. In short term, we have to be cautious as recovery of both economy and agriculture will depend on impact of subsequential waves of health pandemic COVID-19 and our nation's ability to contain it. We believe that temporary setbacks are behind us, and company will deliver strong growth going forward as we receive new product registration and improve our product mix, which will definitely help the company to improve its bottom line. Thank you. Now I would like to hand over the call to moderator and address question-and-answer queries. Thank you.

Operator

operator
#18

[Operator Instructions] The first question is from the line of Saurabh Kapadia from Asian Market Securities.

Saurabh Kapadia

analyst
#19

Sir, if you can give more details in terms of demand environment post Q1? So with this monsoon progression, how the demand in the domestic market is shaping up?

Sandeep Aggarwal

executive
#20

Yes. As far as after Q1 in the month of July, there were good rains are coming. And barring some states, the rains are across the country. And yes, definitely, the sales in the month of July are also quite good. And we are hopeful that whatever till today guidelines we have given of 10% to 12% growth, that we will achieve.

Saurabh Kapadia

analyst
#21

Okay. And sir, how is the inventory situation with the distributors?

Sandeep Aggarwal

executive
#22

As far as distributors are concerned, though there were some delay in sowing, but yes, after that, the sales are picking up. And the material is getting liquidated because this is the time, second quarter, when I hope that most of the materials will get liquidated even from the counters of distributors also.

Operator

operator
#23

The next question is from the line of Jitendra Agarwal, an individual Investor.

Unknown Attendee

attendee
#24

This is Jitendra Jikadra, individual investor. Sir, I have a few questions regarding expansion. What are the expansion plan for coming 2, 3 years? And how we are going to fund those expansion? I mean, is there any plan for equity dilution or it will be mix of maybe equity and debt or how it is going to shape out, sir?

Sandeep Aggarwal

executive
#25

Yes. Jitendraji, as far as expansion plans are concerned, we had already given our guidelines that we will invest around INR 100 crores to INR 120 crores in coming 2, 3 years. And out of that, around INR 50 crores approximately has been invested last year. And even in this first quarter, we had already spent around INR 10 crores. INR 10 crores capital advance has already been given. We are waiting for the delivery of the machinery for that. And hopefully, by the end of third quarter, we'll be able to start our 1 or 2 projects, which are there since last year. Due to this COVID pandemic, they got some delays -- delayed and some approvals are also delayed due to that. But now we have got the approvals, and we are ready to start that project. But yes, all the amount invested in the expansion will be funded through the internal accruals. We are not going to dilute further or no plan to take any debt from the market.

Operator

operator
#26

[Operator Instructions] The next question is from the line of Dhruv from HDFC Asset Management.

Dhruv Muchhal

analyst
#27

Sir, one question was on the 2 products that were got -- I mean, I think the red category products. So sir, is it possible to share what was the sales in last year first quarter for these 2 products? Because I believe in this quarter, you don't have any sales for these products, but they were there in the last quarter. Is that right?

Sandeep Aggarwal

executive
#28

Yes. Last quarter, there was only one product. Thimet, we had already finished off last to last year. And only Nuvan was there during this quarter. And I think in the first -- last year, total sales of Nuvan was around INR 112 crores. And in the first quarter, Nuvan sales, I don't remember exactly in the first quarter, but totally, it was around INR 112 crores.

Dhruv Muchhal

analyst
#29

Okay. Okay. Got it. So sir, if I look at our performance on a 2-year basis because last year is a bit abnormal because of all the COVID issues. So on a 2-year basis, so basically, the base is 1Q FY '20.

Sandeep Aggarwal

executive
#30

Yes.

Dhruv Muchhal

analyst
#31

So if I look at this -- the growth on 2-year basis is about 30% in revenue. But if I look at some of the other companies, your peers, they seem to have done a decent -- on a 2-year basis, have done a decent plus 50% kind of growth. Sir, is there something -- is it because of the product that we are catering to, where probably the demand was not high? Or something else that you can point out why the growth has been a bit below what the peers have done? And when I speak of peers, I mean I'm referring to most of the other guys. I've taken a cumulative of everyone -- of at least the listed guys?

Sandeep Aggarwal

executive
#32

Boss, practically, as we are catering to the whole lot of basket and -- we generally depend on the new products and new introduction into the market for our bottom line. We want to change the product mix also. But during these 2 years of pandemic, the restrictions of -- the field staff was very restricted. We were not able to give proper demo to the farmers. We were not able to provide them with all our benefits of the new products. So that hampered our growth, whereas the companies, who you're talking about, their products are already established in the market. They are not coming out with the newer products. Because we -- a company we started in just 2001, we are more of a generic company now trying to change our productions. So when you come out with a new technology, newer product in the market, for first 2, 3 years, you have to work very hard with the farmers. You show them the results of the product. And that can be done only with the physical presence of the staff with the farmers. That hampered us in the last 2 years. Even in this quarter, that was a challenge again in this quarter also.

Dhruv Muchhal

analyst
#33

Okay. Okay. Got it. So basically, it's -- for us, it's the new product, which drives a lot of our sales.

Sandeep Aggarwal

executive
#34

Yes. Yes, practically, you can do the meetings on Zoom, but you cannot show the result on the PC.

Dhruv Muchhal

analyst
#35

Got it. Got it. Sir -- okay. But if I look at this way, say, for example, the Maharatna I believe would be the product that you are -- which is your own category of products and the others, I assume, are the generic ones where you are selling relatively normal brands. So, sir, but for you the generics are also a decent 50% of your B2C sales. But these are very regular category products. These are not giving you -- I mean -- so I'm just trying to understand what am I missing? I mean when you say you don't have very strong basket of your own products, so I'm just trying to understand that.

Sandeep Aggarwal

executive
#36

It's not like this, boss. Though we are giving the generics into the market, but as tail cutting strategy, we are not very keen to supply the generics in a big quantity. So that productions are not there. And we are focusing on the new product Maharatna category. You are absolutely right. If you see in FY '20 and FY '21, there is a decrease of around 7% even in Maharatna sales. That is a big challenge for the company. And that has happened only because Maharatna products contain the newer products only, and for that, you have to work with the farmers. You can do meeting electronically, but you need to show the result of your products into the market. Only then -- and in very first year, you cannot take care of the hold of the market. It will take at least 2 to 3 years to take care of your market. So it depends on time, and the COVID period is such a period that the movement was restricted, everybody knows that thing. And this year, it was even more dangerous. And many mishappenings have also happened with our dealer distributors also. So that was a big challenge. But still now we are hopeful that now people have started moving into the market from mid of June. So hopefully, this year, if it didn't happen again, then we are hopeful that both top line and bottom line will improve.

Dhruv Muchhal

analyst
#37

Got it. Got it. This is helpful, sir. Got it. And sir, I missed the CapEx guidance that you gave. What is the CapEx for the year that you are targeting?

Sandeep Aggarwal

executive
#38

This year, it will be around INR 60 crores.

Dhruv Muchhal

analyst
#39

INR 60 crores. And sir, comments on the -- some comments on the margin profile. So we have about 12-odd percent for the last 2, 3 years. But this year, I believe the red category products would not be there. So do you see some improvement in the mix because of that? And overall, some guidance on the margins, how do you see that ranging?

Sandeep Aggarwal

executive
#40

Boss, as far as margins are concerned, definitely, the margins will improve with the change in the product mix, and if we will be able to work with the farmers, then definitely it will improve faster from the -- faster pace. But yes, as we are targeting 15% of EBITDA margin and, hopefully, in 2 years or 3 years, we'll be able to achieve that.

Dhruv Muchhal

analyst
#41

And sir, this is across portfolio, not just B2C, right? When you're saying 15%, this includes the exports and everything.

Sandeep Aggarwal

executive
#42

No. Across B2C margin, which you see it is already more than that. It will be across portfolio only.

Operator

operator
#43

The next question is from the line of Bharat Gupta from Edelweiss Securities.

Bharat Gupta

analyst
#44

Sir, just a couple of questions from my side. First, in regard to the inventory levels. So we have seen that the monsoon has primarily remained erratic during the month of June and July. So what's your sense on the inventory front, particularly the herbicide inventory situations out there in the southern markets, in the northern markets?

Sandeep Aggarwal

executive
#45

Boss, you are absolutely right. There are herbicide inventories are there in the market. But yes, as far as the inventory is concerned, the inventory will get diluted, no problem. Because now in the month of July, there are good rains and good demand in the market also. So I'm quite hopeful that the inventories will get diluted even from the dealers and distributor counter also. And we are not keeping very big inventories of herbicide with our branches and our factories.

Bharat Gupta

analyst
#46

Okay, sir. And sir, if we look at the new product launches, so definitely, we have been one of the companies who have remained aggressive in launching our new products. So can you give me the sense what's the idea index for our company currently? And the potential of the new products which we are going to launch? Can you throw some light on the products which we are about to launch and the products which we have even launched recently?

Sandeep Aggarwal

executive
#47

Boss, the products which we have launched last year. So last year, the total turnover of those products were around INR 38 crores. And during the first quarter, we had already clicked the turnover of around INR 12 crores from these products. And hopefully, the turnover from these last year introduced products would be more than INR 60 to INR 70 this year. As far as current fiscal is concerned, though we got the registration of 3 products, but we could not launch even a single product in this first quarter. We launched one product called Hachiman in the month of July. And we got very good response from the market. Even whatever we were planning to manufacture and sell in the market, we got -- we have to manufacture more than that. So response was so good in the market. The results are very good. That product is with the help of Nissan and one product is Insecticides with a combination of these 2 products. And we are hoping that at least 4, 5 more products registration we will get during the year. And though it depends on the timing, if we'll get it after the finishing of the second quarter, then definitely the impact of the sales -- bigger impact of the sales will come in the next year. But yes, even in the second half, there will be some sales, but that will be only for the introductory sales.

Bharat Gupta

analyst
#48

And sir, like -- if we look at the blockbuster products, so definitely, Green Label was amongst the one, primarily in the year 2016 when we launched it. So like do we have some such kind of a product, which can become one of the blockbuster products going ahead, like [indiscernible] the product, which is there in pipeline or it has launched. Any such products which can generate a turnover of more than INR 200-odd crores for the company going forward? Do we have such kind of a product in pipeline?

Sandeep Aggarwal

executive
#49

Very difficult to say that there will be a single product who can clock the turnover of INR 200 crores, very difficult to say, but yes, there are certain products in Lethal category, like Lethal Gold and Lethal Granules we have introduced. Tadaki is one product which we have introduced. All these products are showing very good results in the market. And hopefully, the Lethal group can cross INR 100 crores. And 1 or 2 new major products are also in pipeline. One is with the Nissan. As and when we'll get the registration? Hopefully, that product would be a very big product. I cannot say more than INR 100 crores or INR 200 crores. But yes, definitely, it will be more than INR 50 crores. And at present we are targeting those products we are thinking that we should have 10 products in our kitty who can contribute around INR 50 crores instead of having 1 or 2 products who contribute INR 100 crores or INR 200 crores. Because at the time of banning, it gives you a very bad state like Thimet and Nuvan both were around INR 100 crores, higher selling products and got banned. So very difficult to lose your INR 200 crores sales and then maintain and then further grow. We know how to do it. But it is a painful process. So it is better to have 5, 7 products or 10 products with a INR 50 crore turnover instead of having 1 or 2 products.

Bharat Gupta

analyst
#50

And sir, what kind of a strategy do -- are we implementing, particularly scaling of these products? Like are we increasing our distribution base or are we going to like increase the overall penetration of these products in the markets?

Sandeep Aggarwal

executive
#51

Boss, we are not trying to increase the distributor base. We are trying to increase our farmer base. We are trying to improve the penetration because you have to show the result of the -- result of your products in the market. If product is able to show or demonstrated good results, then you can penetrate among more farmers. Even out of your farmer kitty, you can even penetrate to others farmers also. So we are trying to work on the field with the farmers instead of working with the distributors. We want to get the demand generated from the farmers. So the distributor can sell it easily. So this is our strategy.

Bharat Gupta

analyst
#52

And sir, pertaining to our export strengths where we have seen a solid improvement. So what has been the key drivers behind such a spurt in the overall level of growth?

Sandeep Aggarwal

executive
#53

Boss, exports, the basic growth driver of export is the registration. As and when you get the registration of the newer molecules in the country or you get the registration of the newer countries, definitely, the demand will come from those countries, and exports will get good boost. Though there is 180% of increase in the exports in first year -- first quarter, but still due to the problem of containers, which we are facing since last quarter of -- last fiscal also. So that is hampering our export as of now. We are having good orders in our hand, but due to the paucity of containers. So I hope that even with this challenge also, we'll be able to double our export this year from the last year.

Operator

operator
#54

Right, sir. And sir, if we look at our raw material cost issue, so particularly, like have we taken sufficient pricing increase in order to mitigate the cost increase, which we have seen in our raw materials? And is there a likely scope of a further price increase during the subsequent quarters as such?

Sandeep Aggarwal

executive
#55

Boss, everybody knows that the prices of raw materials are going very high due to one reason is petroleum and another reason is China. But specifically, it is not going in a straight way in all the molecules, particularly in yellow phosphorus molecule related, it is going in one direction. But yes, we are feeling that till December, they are not going to soften further. And as all these prices are increasing for the whole industry, so it is easy to pass on to the consumer. But if it will go only for one particular industry, then very difficult to pass on to the consumer. But yes, if some industries are having inventory of old stock, even then it is difficult to pass on the whole increase that may impact your margins. But yes, now we know that it is impacting the whole industry. So whatever will be there, it will be passed on to the consumer in phased manner.

Bharat Gupta

analyst
#56

But sir, generally speaking, what kind of a pricing increase have the industry been taken so far on the generic side, sir, than on the branded side?

Sandeep Aggarwal

executive
#57

Boss, it depends on product to product basis, but you can say 5% to 7% increase can be there in various products. And in some products, there may be more than 10% to 15% rise also, but those products are only related to yellow phosphorus like glyphosate. So these type of products are there. Some, you can say even fertilizers are going up. So that is a particular category, which is taking more price impact. Others are in the range of 5% to 6% only.

Bharat Gupta

analyst
#58

[Operator Instructions] The next question is from the line of Deepak Kolhe from B&K Securities.

Deepak Kolhe

analyst
#59

Sir, I have a couple of questions. Sir, how do you see the working capital base in this quarter? And also, if you can provide, sir, net cash position as on first quarter?

Sandeep Aggarwal

executive
#60

Boss, as far as working capital is concerned, definitely, in the first quarter, you'll see the working capital days will be on the higher side because we are having a good inventory of raw material also with us because the supplies from China are interrupted and to have a smooth supply of the finished products in the market, we had good raw material inventory with us. As far as debtors is concerned, still the collections from the market are on the slower side due to pandemic. And the market is opening up now after 15th of July. So hopefully, by the end of second quarter, the working capital days will come down, inventory will also come down and debtor days will also come down. But as far as this first quarter is concerned, the debtors are on the higher side, the inventories also in the higher side.

Deepak Kolhe

analyst
#61

Okay. And what about, sir, net cash position?

Sandeep Aggarwal

executive
#62

Net cash position in the first quarter [Foreign Language] but yes, it is not on the negative side.

Deepak Kolhe

analyst
#63

Okay. And sir, how do you see the raw material prices currently? And also, what are the reasons for stable gross margin despite higher raw material prices?

Sandeep Aggarwal

executive
#64

Boss, higher raw material charges will impact you only when you are the only person you are bearing the brunt of higher raw material prices. If whole industry is building the brunt of higher raw material prices, then the higher cost can be passed on to the consumer gradually. You cannot pass it in the one go, but gradually, you can pass on. So the margin profile will not impact adversely much. But yes, if it is only for me, then definitely, I'm going to get impacted. But if it is for the whole industry, then definitely, the impact will be in the lower side.

Deepak Kolhe

analyst
#65

And sir, we have guided for 4 to 5 new product launches in FY '22. Sir, but we haven't launched any new products in first quarter. So are we expecting any product launch in the second quarter, sir?

Sandeep Aggarwal

executive
#66

Boss, already, we had launched 1 product called Hachiman in the month of July. The response is very good from the market. It is a combination product of -- 1 product from Insecticides, 1 from Nissan. And we are hoping for the registration of 6, 7 new products. If we'll get -- it depends on the timing of the registration. But if I'll get it before the end of the second quarter, then there could be some good sales, but if we'll get it after second quarter, then there will be only introductory sale during the year. And next year, the impact of the major sales will come.

Deepak Kolhe

analyst
#67

Okay. Okay. And sir, you have also mentioned about the INR 60 crore CapEx for FY '22. Is it only maintenance CapEx or are we going to spend on any -- adding some like expansion in the backward integration we are doing?

Sandeep Aggarwal

executive
#68

Yes, maintenance CapEx during the year comes out to be around INR 10 crores to INR 15 crores. So rest will be on the newer capacity. We are working on some raw material manufacturings to reduce the imports from China. So those plants, I hope that will get ready by December. So we are expanding on that.

Operator

operator
#69

The next question is from the line of Riju from Asian Market Securities?

Riju Dalui

analyst
#70

Sir, I would like to know the volume growth and the value growth for Q. So if you could give those 2 numbers?

Sandeep Aggarwal

executive
#71

So boss, out of the 14%, you can say the value growth would be around 6% -- 5% to 6%, and balance is the volume growth.

Riju Dalui

analyst
#72

Okay. And also, I'd like to know like if you have taken any kind of price hike in Q2. Like if we could look at the raw material prices, that has gone up significantly and the other companies also are doing some price hike in Q3 FY '20 -- sorry, Q4 FY '21 or Q1 FY '22. So have you taken any kind of price hike or are you planning to take any hike in the next month or maybe in the next -- in this quarter?

Sandeep Aggarwal

executive
#73

Boss, price hike, you can take only with the trend of the industry. It is not possible that only Insecticides can take price hike, others cannot take. It's not like that. If Dhanuka will take price hike, UPL will take, definitely, Insecticides will take. So any individual industry can never take the price hike from the market because it is a consumer market. So it depends on the product to product. So as I already earlier mentioned that yellow phosphorus products, they got price hike in first quarter also. And other products, whose prices -- raw material prices are rising due to petroleum products or due to other reasons, those products will definitely get rise -- price rise in the market when their sales time will come.

Riju Dalui

analyst
#74

Got it. So -- but the hike that you have taken in the last quarter, that is enough to maintain your gross margin? Or like will you plan to take another price hike?

Sandeep Aggarwal

executive
#75

Boss, you cannot take price hike to maintain your margins. This is a consumer market and you have to work with the industry only. If all the players in the industry will take hike in a, say, product X, only then you can take price hike in product X. You cannot individually say that, yes, my margins are lower, I want to take price hike in product X, then definitely, you are not going to get the sales of those products in the market. So it is an industry trend. It cannot be individual company trend.

Riju Dalui

analyst
#76

Okay. Okay. Got it. And sir, one last question on the export revenue. So the export revenue growth run rate, that will continue for full year that we can expect?

Sandeep Aggarwal

executive
#77

No. It will not continue at that pace of 180%. But yes, definitely, with the challenge of transportation, which we are facing -- the container challenge which we are facing because the containers availability is very less and whatever containers are available, government is giving priority for the food grade item first. So despite those challenges, we are hopeful that we will be able to double our exports in absolute terms from last year.

Riju Dalui

analyst
#78

Okay. So might be a good growth you can expect for FY '22?

Sandeep Aggarwal

executive
#79

Yes.

Riju Dalui

analyst
#80

Okay. And sir, like which geography has seen the growth in Q1?

Sandeep Aggarwal

executive
#81

Basically, the major growth in Q1 has come from the institutional sales, around 27%, 28%.

Riju Dalui

analyst
#82

No, no, sir. Which geography in terms I mean in the export market?

Sandeep Aggarwal

executive
#83

In export market, boss, it is overall -- I cannot specify a particular geography because across country Latin American -- sorry, these countries where we are exporting, we are getting good response from all the countries. During this period, we got some registration in Brazil and Latin American countries also. So we'll start -- we are getting orders from them, and we'll start selling to them.

Operator

operator
#84

[Operator Instructions] The next question is from the line of Saurabh Kapadia from Asian Market Securities.

Saurabh Kapadia

analyst
#85

Yes. Sir, on the pricing front, you mentioned if industry-wide the pricing goes up. So looking at the industry level inventory, do you see any possibility that industry is adipose of price hike? And also, how is it -- I mean, looking at the demand situation, do you think that price hike is possible?

Sandeep Aggarwal

executive
#86

No. Boss, the price hike, I'd already explained you, pricing can only be when the industry can take the price hike, right? As far as inventories are concerned, there was a supply disruption of raw materials from the China and other countries also. So people were not having much more inventory. But yes, with the situation of pandemic going forward, now what industry is planning, industry is planning to procure the raw materials for at least 3, 4 months in advance. The raw material, which we're procuring earlier in the month of January to March, what we are doing, we are now planning to procure those materials from Diwali onwards, so that there should not be any short supply for the material in the market. But as far as some herbicide market is concerned due to that delayed monsoon, those herbicide demand has picked up in the month of July. Even in the first quarter, if you say, the sales of herbicide is maximum. Even in our sales, our sales of herbicide is maximum during this first quarter also. So inventories with dealer and distributor will not be much. And I will not say that it will be 0, but it will not be on the higher side.

Operator

operator
#87

The next question is from the line of Jitendra Agarwal, an individual investor.

Unknown Attendee

attendee
#88

Sir, I have a question regarding -- see, there was INR 20 crore write-off, I think it was last year. So I just wanted to know, is there any legal proceeding going against them? And I think it was totally written off in the books. So are we expecting any recovery from that INR 20 crore amount? And if yes, then what is the expected time line, sir?

Sandeep Aggarwal

executive
#89

Jitendraji, we had not written INR 20 crores totally from the books. We had written 50% of that. INR 10 crores, we have written off from the books. And I think INR 4 crores or INR 5 crores, we had already recovered. And 4 parties are there behind the bars and we are hopeful that by the end of this year, we'll be able to recover other balance amount of INR 5 crores from the parties. INR 10 crores we had already written off. So we are not -- we are hopeful that we'll not be able to recover from that amount.

Unknown Attendee

attendee
#90

Okay. And what are the checks and balances for the -- I mean, these things are not happening again. So is there any something we have -- I mean, any plan, so that we -- I mean, these things don't happen again so...

Sandeep Aggarwal

executive
#91

Jitendraji, we had already applied so many checks and balances. The major balance which we had applied is we are now getting the balance confirmation from all the parties on quarterly basis. Every month, we are sending them their balance sheet and, quarterly basis, we are asking them to confirm their balance and send us if there's any discrepancy. So now the chances of misappropriation is very less. But when it happened, that was a 20, 22-year old staff. Company were having faith in the old staff. So that's why that has happened. But yes, now we are very strict. We are stricter at the point of our branch level also from where the material is going to the dealer and distributors. We are having private agencies deployed at that basis. And the best part is that we are sending the statement monthly and getting the confirmation on quarterly basis and which we are getting audited from our internal auditor also that we have already received 100% confirmation or not. So that is -- those are some checks and balances, which we have introduced.

Operator

operator
#92

[Operator Instructions] The next question is from the line of Dhruv from HDFC Asset Management.

Dhruv Muchhal

analyst
#93

Sir, in your presentation, you gave quite helpful data on Slide #3, the product freshness index. Sir, is it fair to say that this -- I mean just wanted to confirm this split is for your B2C sales, right?

Sandeep Aggarwal

executive
#94

This split is for our sales. It may be B2C, it may be B2B also because we are selling the packing product to B2B also. Like we have come out with the Hachiman during the month of July. So Hachiman, we have shared with actually one or one -- 2 companies in the month of July. So this will include the total sales.

Dhruv Muchhal

analyst
#95

Okay. So this is including -- so this includes even technicals also? Is it? Sir, because in B2B, you also directly...

Sandeep Aggarwal

executive
#96

When it is total sales, it will include technicals also.

Dhruv Muchhal

analyst
#97

Okay. Okay. Okay. And sir, the other thing, which I note is, what is -- so for example, if I look at the total sales of these products in FY '18, the products which were there in FY '18. And for the same category of products in FY '21, the sales have declined. So effectively, it means the new products for -- but your overall sales have increased. Since FY '18, your overall sales have increased. But the products which were launched, say, for example -- which were there in FY '18, and their sales in FY '21, the sales is lower, but the overall sales is higher. So that means your new products are not doing as well as what your old products are doing. Is that a fair conclusion to draw from this? And if that's the case, sir, what are you -- I mean what is the change in strategy that you're planning to address this?

Sandeep Aggarwal

executive
#98

Dhruvji, let me clarify you. There are 2 types of launches in the market. One, we are coming out with certain products with the backward -- reverse engineering, the products, which got off patented in the market, and we lost those products in the market for general distribution. And that specific question about 2018, one bispyribac sodium, which we had introduced in 2018, since 2019, the sales grew up. These products which are got off-patented and relaunched in the market, in first 2 years, you can get good sales, good margins also. But with the period -- passage of time, you lose your -- because lot many players are -- players then come with 9(4) registration in the market. So you can only then sell your brands in the market, you lose your B2B sales because they are also coming up with their own products with 9(4) registration. So this is the one reason. And there are second type of products, which are combination products or patented products. Those products got sales in the increasing trend. And the third one product, like we introduced certain products with our partners at Nissan. We introduced Pulsor with Nissan. For first 4, 5 years, Pulsor gave us a good growth. But now 7, 8 more players are there in the market with that particular technical. So that impact your sales as well as your margins also. So it's note like this. This day, you can say that new products cannot come down. Yes, if it is a reverse engineering product, definitely, it will going to come down. But if the combination product is there, it will not come down for -- at least for 4, 5 years. It will come down only after 4, 5 years when other products are -- either competitive products are there or you lose your process patent, only then that will happen. But yes, in reverse engineering products, definitely after second year, they are going to go down.

Dhruv Muchhal

analyst
#99

Got it. Yes, sir, because, for example, if I see the products which -- the FY '18 as a base and the product that you had launched in FY '19, the number with INR 650 crores -- INR 65 crores have come down to INR 47 crores. Similarly, the product you had launched in FY '15, which was there in FY '18 had a sales of INR 34 crores, and FY '21 is INR 10 crores. So I see for all these things, there is a decline -- say, for example, even the FY '18, the product, which was launched in FY '18 had a sales of INR 66 crores that year, and FY '21, that sales is now INR 25 crores. It seems these set of products, there is a decline in all these set of products, but the overall sales is still higher. So...

Sandeep Aggarwal

executive
#100

Sir, if you'll see, in -- particularly in the year 2021. Sir, 2021 is the year where we were not be able to move into the market. So whatever new products are there, you have to continuously work with the market. You have to expand your reach in the market. So '21 is a special year where the market reach was almost more than -- less than 50%. Even in the first quarter, you will see the market presence of the staff was very less. That's why, there is -- we will see there is only a 2% growth in our branded business as compared to the 14% total growth. Whereas that basic business is branded business. We would love to improve the sales of our branded business, but that can happen only with the movement of the staff, the working of the staff with the farmers. And that is only a temporary phase because the pandemic is not going to go there for the whole life. So this is a temporary phase which I feel that has now almost over.

Operator

operator
#101

[Operator Instructions] As there are no further questions from the participants, I now hand the conference over to the management for closing comments.

Sandeep Aggarwal

executive
#102

Thank you for patience listening. I again welcome all of you to this conference call and with this promise that we will deliver whatever we had said to you. And thank you very much. Thank you.

Operator

operator
#103

Thank you. On behalf of Asian Market Securities, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

Sandeep Aggarwal

executive
#104

Yes. Thank you.

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