Insulet Corporation (PODD) Earnings Call Transcript & Summary
November 19, 2020
Earnings Call Speaker Segments
Kyle Rose
analystGood afternoon, and thank you for joining us at this year's Canaccord Genuity Medical Technology and Diagnostics Forum. My name is Kyle Rose. I'm on the MedTech team here at Canaccord Genuity. And joining us this afternoon is Insulet, who is a top player in the insulin pump market with its novel form factor and pay-as-you-go business model. The company recently delivered strong Q3 results and with a new product cycle on the horizon, looks to be entering an exciting period of execution. So with us this afternoon are several members of management, including Wayde McMillan, CFO; Bret Christensen, CCO; as well as Deb Gordon, VP of Investor Relations. Before we kick it off, the lawyers and my compliance team always request that I mention any relevant disclosures, if and where applicable, they can be found in our conferencing or firm website. So with that, I'll jump into some discussion. It's going to be back and forth Q&A with some fireside. So if the investors on the line want to submit questions to the portal, please do so. But I've got a lot here, so they're going to need to be good ones.
Kyle Rose
analystSo I want to spend the next 20 or so minutes talking about how the company has really evolved over the last 18 months because I think that's important for 2 reasons: one, I think you have a major new product cycle coming with Omnipod 5 next year; and then two, your story has evolved from a pure type 1-focused company to almost a broader insulin delivery story. So I wonder if we can just start with DASH. Bret, that product launched in 2019, really stepped the gas pedal down here in 2020. So maybe help us understand what DASH is and more so, how it's different and where you're at from a launch perspective globally.
Bret Christensen
executiveYes. Sure. So DASH was the fourth generation of Omnipod, but a very significant jump in innovation for us as we delivered on the #1 request from our user base, which was to provide a easy-to-use touch screen interface. We eliminated the handheld and got out of the handheld business, really, and moved the platform to a smartphone device which is locked down. So that checked the box of filling the need for our users of providing greater discretion and easier-to-use operating system. But we use DASH as an opportunity to really rethink a lot of things, including the business model, the channel through which we deliver our products. And so we moved, as you know, to the pay-as-you-go model with the launch of DASH. We moved that product to the pharmacy, where we think there are a number of benefits to both users and to physicians. And we also -- it was a stepping stone to Omnipod 5, as you mentioned, Kyle, which we're really excited about is now we're on the Android platform. We're out of the handheld business. We're more into the software side of things, and it's going to provide a much easier path to innovate in shorter intervals. And so we added Bluetooth to the Pod. That capability is going to be instrumental in thinking about future innovations, including Omnipod 5.
Kyle Rose
analystAnd what surprised you the most about the product in the launch? I mean, obviously, it enabled you or seemingly enabled you to handle the dynamics of shifting to a remote environment and the easier onboarding and training of patients. But I mean is there anything that surprised you specifically about the product when we think about laying the groundwork for the Omnipod 5 launch?
Bret Christensen
executiveI don't know that it surprised us. But we did -- we changed so much with DASH, not just the product, but we -- it was our first foray into the pharmacy channel, which we did a lot of research, and we really understood what it would take to get into the pharmacy channel. We moved to this pay-as-you-go model, gave up that upfront cost, stopped enforcing a 4-year lock-in period with users. There was just a lot of change with DASH. And we also launched DASH into every country outside of the U.S. which we're in this year as well. So we took on a lot with DASH. And I think what surprised me was just it went as smoothly as it did because there's so much change there and so much risk. We knew it's what we had to do, and we're really pleasantly surprised with just how well it's gone. We also -- remember, we by not enforcing this 4-year lock-in period with our users, we understood that we were taking on the risk of greater attrition because it's easy to get on DASH, it's easy to get off DASH, and that's the right thing for users. But we've been really impressed with how well retention has held with DASH, and our users are extremely loyal to the form factor of Omnipod.
Kyle Rose
analystAnd that's a very interesting point. And I want to touch on the transition to the pharmacy channel here. Because when I look back the last 2 years, you've made big improvements in access as well. It wasn't just a transition to pharmacy. In the last few years, you've had UnitedHealthcare came online, broader reimbursement access in Medicare and Medicaid, so when you think about the execution over the last 18 months, is there any single driver that you can really point to? Is it more on the access side? Is it structurally changing the patient process as far as how they interact with insurance and pharmacy access? Or is it just kind of broad tailwinds broadly?
Bret Christensen
executiveYes. I think you'd have to look to the sort of the obstacles and the things that we're preventing greater uptake of a technology like Omnipod, and those were an easier to use technology, a lower, more predictable out-of-pocket cost as the pharmacy channel provides, less paperwork and burden for physicians as the pharmacy channel provides. The pharmacy channel really has been instrumental. I don't want to discount the impact of greater technology like DASH, it was a fantastic step in innovation for us. And then the pharmacy channel really removes some of those other barriers like a high upfront out-of-pocket cost, really unpredictable out-of-pocket costs throughout the year. This 4-year lock in period, which prevents patients from moving to greater technology as it's released, that's been a really significant difference in what we've done in the U.S. and look to implement more of that pay as you go outside the U.S., but certainly in the U.S., the pharmacy channel has been a tremendous growth driver for us.
Kyle Rose
analystAnd when we think about the pay-as-you-go model, I mean, I really view that as a structural competitive advantage for the company, in particular. But how do you think about continuing down that pathway when you launch the next-gen system, you launch Omnipod 5? We've seen some of the CGM players push really hard into the pharmacy channel or, in fact, just completely issue the DME channel altogether. Do you think that the company ever completely abandons the DME side of things and you try to push everything down the pharmacy side?
Wayde McMillan
executiveIt's a good question. It covers a lot of our business model advantages here. And so happy to share some of our perspective on the structural question that you mentioned, Kyle. And as Bret said, in the U.S., the pay-as-you-go model pairs really well with the pharmacy strategy, and it creates an at-risk model for us. It's been an advantage for Bret's team in gaining access across the U.S., we're at 65% to 70% of covered lives on DASH now across the U.S. And it really is a U.S. strategy, as Bret mentions, very different outside the U.S. And we do feel that now that our volumes are up to 30% in the pharmacy that we're starting to get a real feel for what those benefits are. And from a structural standpoint, it's really paired well with the annuity model as well. Those 3 things work together, our new -- our pay-as-you-go model with an annuity revenue stream in the pharmacy. And what structural benefits we see there are, it's taken us over a decade to build up a profitable business and a number of customers that create a critical mass for us to be able to make the investments in R&D, the investments in selling and commercial. Building out the pharmacy channel took a lot of investment from us, a lot of infrastructure, a lot of selling and marketing investments, access investments, a lot of investment in the team to build out that third channel. So we think those are all structural advantages for us, and we know that it took us a long time to build the profitability where we are today. And then as far as the DME goes, it's an important channel for us today with only 30% of our volume moving through the pharmacy. We do believe the pharmacy will continue to grow to a much larger percentage of our business over time. But for those customers that have access and need access to the DME, we want to make sure we're there to serve them as well.
Kyle Rose
analystAnd you made a few comments about the pay-as-you-go model and no upfront cost for patients in the U.S. It's not lost on me that you took over OUS rights and built out commercial infrastructure internationally over the last several years as well. So you control more of your destiny in a direct way there. So what can you do from an international perspective to drive a similar type of reimbursement and access for patients internationally?
Bret Christensen
executiveYes. We're operating today internationally in really in the payment models that existed in those countries. But we are starting to leverage this pay as you go in certain areas. We've spoken about success that we've had in Canada, the province of British Columbia and others. We believe that if we were first to market in these countries that the pay-as-you-go model would be well established. We weren't, so we piggybacked off of this DME reimbursement model that existed in most countries. But as we look to expand to future geographies, and as we look to influence reimbursement in the countries that we're in, we are going to press on the pay-as-you-go model. Whether or not we have success there, we'll adapt accordingly and make sure that we provide access to our users and take advantage of the models that are there, but we would like to influence a pay-as-you-go model. We think that's the way Omnipod should be reimbursed.
Kyle Rose
analystYes. No, that makes perfect sense. And let's talk a little bit about the market. Bret, you're the you're the CCO. So I assume you've had something to do with the shift to include type 2 more as a market focus. But I think it would be helpful to understand how the transition from the pure type 1-focused company or it's all about your type 1 intensive insulin patients, I mean -- but shift broadly towards insulin delivery, irrespective of type 1 versus type 2. So help me understand, was that a conscious decision? Was it a pleasant surprise you realized after pharmacy became a driver? Or how has that thought process evolved?
Bret Christensen
executiveYes. Well, I think everyone in our industry understands the massive opportunity that is type 2. There's also a tremendous amount of unmet needs for those patients as they're not getting the technology that they deserve to manage their disease. And so we, like others, have had our eye on type 2, and we know it starts with unlocking access. And so we weren't surprised that the pharmacy channel unlocked access for type 2. It's something that we knew was there and was available. I think what we have been impressed with is just how appropriate Omnipod is for the majority of type 2 patients today. And so we've talked in the past about the reservoir limitations of having a 200-unit reservoir. What we found out is that as Omnipod reduces the daily dose of insulin for many users, that there's more opportunity than we realize within the type 2 segment. We already had what many type 2 patients value even more than a daily dose of insulin, which was ease of use, greater discretion. So Omnipod is very appealing to type 2 patients. And when we unlocked access with the pharmacy channel, I think what we're starting to realize is what the demand looks like in endocrinology because although we've had some type 2 patients try to get on Omnipod prior to our entry into the pharmacy channel, there were so many restrictions for type 2 patients. They had to pass peptide tests and other pancreatic function tests that many would fail. Payers would put up roadblocks because of this large upfront fee and this perception that type 2 patients are going to be less compliant. And so once we unlocked the access, we started to understand what the demand was. And it's growing because physicians are understanding now that if they write a prescription for Omnipod in the pharmacy channel that a type 2 patient will, in fact, get on product. So we've been really pleasantly surprised. We're going to continue to expand upon that opportunity and market more directly to type 2 patients and look to innovation to even further simplify the product.
Kyle Rose
analystAnd then as type 2 becomes a bigger part of the story, how should we and investors think about the TAM and the size of the market that Pod and Omnipod plays in? Is it type -- is it insulin-intensive patients broadly? Is it the broader type 2 patient population? And then, I guess, secondarily to that is how do you view the competition in the real market you're in? I think the things I've gotten wrong from a valuation perspective, at least, is to think about you guys purely as an insulin pump company, whereas it's more of an insulin delivery company when you think about MDI and the conversions you're seeing. So how do we think about the TAM as type 2 becomes more into the story? And then who do you view as your real competition?
Wayde McMillan
executiveSure. I can pick up on the TAM. Bret, if you want, I could pass it over to you for the competitive insights. So our TAM, very large unpenetrated market that we feel we're very well positioned in that. That's the thesis. And it's about a $10 million TAM in the markets that we serve today, and that's roughly half in the U.S., half outside the U.S. So if we focus on the U.S., we break down type 1s around $1.7 million. And then for type 2s, it's somewhere between $2.5 million and $3 million. So that gets you close to $5 million in the U.S. and a little more outside the U.S. and the key for us to this market, although it's very large, is unpenetrated. The type 1 market is around 1/3 penetrated today. And type 2, 95% are still using multiple daily injections, single digits, less than 5% type penetration. So we do focus heavily on the MDI user base. That's the one that we're targeting our innovations for and we feel that we've got significant differentiated position, both for type 1s and for type 2s. And as you mentioned earlier, Kyle, we've now launched DASH outside the U.S. And DASH is a first step to our automated insulin delivery system integrated with CGM, and that's what will be coming with the Omnipod 5 in the first half of next year in the U.S. and then after that, OUS. So DASH becomes our first step in innovation towards it, and then we pick up with Omnipod 5 on the other side.
Bret Christensen
executiveYes. And I'll just add, Kyle, you asked about who we view as competition. If our target market are -- is all insulin intensive patients, then the market leader really is still the syringe by a great amount. And that's why we choose to focus on MDI as the target market because that is where the greatest opportunity exists. We also do believe that we are sort of segmented differently than 2 pump companies because as patients look to technology,to better manage their disease, they have a choice to make today, and that is the form factor of Omnipod, which we widely believe is the most preferred form factor versus CGM integration and AID, which the 2 companies are still ahead of us on until we launch Omnipod 5. And so today, we view MDI as the real opportunity. It's, by far, the biggest opportunity for us. We still have 80% of our new starts coming from MDI. And as we launch Omnipod 5 as Wayde suggested, we'll check those other boxes of CGM integration and AID. And at that point, I think we'll be far and away, the preferred choice of MDI patients because they won't have to make that trade-off as they're starting on product. They'll get everything they want with Omnipod. And so that's why we're so excited about that opportunity.
Kyle Rose
analystAnd let's talk a little bit more about Omnipod 5. Obviously, that's the big upcoming catalyst for next year. Aside from form factor and understanding you're integrating CGM and bringing AID, what's the biggest difference with respect to the AID and the pump features that you'll be bringing from a solution standpoint? Rather -- and I guess the better way to say it is, why should we view this as anything competitively different rather than just a similar check-the-box, we've got an AID, let's move forward?
Bret Christensen
executiveYes. I know you said aside from form factor, form factor is going to be very powerful once we have AID. But aside from form factor, we will still -- we will be the first AID system in the pharmacy channel. We'll be the first AID system that doesn't require upfront fee. It doesn't require a 4-year lock-in period. So all the benefits that you have today with Omnipod, the pharmacy channel, the predictable low monthly co-pays, the AID system with a tremendous form factor, full phone control, which we think is going to be amazing. It is the #1 requested feature for MDI patients, the ability to control the Pod from an app on your phone, and that's made possible because of the algorithm on the Pod. So you don't have to have a PDM or phone near the Pod for it to be communicating directly with the CGM and constantly adjusting insulin. And then finally, we've spoken about the feature of SIM cards in the PDM. So whether or not you choose to use phone control with Omnipod 5, you will have a PDM that has a SIM card in it, which means you're constantly uploading and downloading data, it's going to be the only real-time data AID system out there, and that's going to be tremendously beneficial for patients and physicians for their data and what we can provide with caregiver apps and in office management systems.
Kyle Rose
analystSo you're obviously bringing a lot of incremental value with the launch of the AID system. I know there's been some debate, I know we've asked -- by we, I mean collective sell-side analysts on all of your conference calls about the business and the pricing model. Have you made a decision as far as how you're thinking about commercializing Omnipod 5 versus the DASH with respect from a pricing standpoint? And then, I guess, over time, do you expect everyone to be using the AID features? Do some patients turn it on, some patients turn it off? I guess does that matter to you? How do we think about the commercial and business model implications?
Bret Christensen
executiveYes, sure. So first on the pricing, we had our earnings call just a few weeks ago, and we reiterated that we have not yet made a decision on how to price Omnipod 5. What we've spoken to often is the trade-off that we are wrestling with, which is we know Omnipod 5 will provide better outcomes. We've got prepivotal data that's very strong and soon to release data next year that will show outcomes that are great for Omnipod 5, but it should command a premium because of the outcomes. But the trade-off is speed to access and speed to market there. We learned from our DASH discussions that any time we have a pricing discussion with a payer, it slows down the process. And so -- the alternative is to potentially price Omnipod 5 at parity with DASH to speed access. It doesn't make it extremely quick because you're still talking about AID, and we are the first AID system in the pharmacy. So to many of the payers, context that we'll be talking to, this is a new concept for them. But we do believe that access will be quicker if we price it at parity to DASH. So that's the trade-off that we've made.
Kyle Rose
analystOkay. It sounds like you've still got some interesting conversations to have as a business unit there, as I look forward to watching it all evolve. So I wanted to switch a little bit. You talked about DTC and using that as a lever to help modulate and drive demand. I mean some of your peers, when I think about more on the CGM side, they've talked about DTC being one of the best ROIs they have in their business as far as the ability to directly interact. I thought it was interesting. You talked about having a limited national campaign thus far. Which, to me, kind of suggests you're bullish on DTC because we normally see companies have limited regional campaigns. What can you tell us about the DTC program so far? What have you learned? How is interest from patients been?
Bret Christensen
executiveWell, we're excited about it, for sure. And it's something that we've been thinking about for a very long time is we know awareness is one of the obstacles that we need to tackle for Omnipod. And we continually hear as patients start on Omnipod that they wish they would have heard about it sooner. So we know that awareness is something that we just need to generate to have greater success. The national campaign pilot that we're doing is very deliberate as well because we want to test that medium. We want to test TV, and we want to test it in a national format. And so it's why we chose to do it. It was a lot of work and a lot of preparation, a lot of market research, a lot of testing and messaging. And it's a capability that we've always wanted to have because we do view DTC as potentially a lever that we can pull to drive demand, assuming that the ROI is strong for this pilot. And so what we're seeing early is you know that it is driving a lot of interest, a lot of web traffic, a lot of leads, but we've got to make sure the ROI is acceptable to us. And so we'll be testing some things like conversion rates. These are different types of patients. Sometimes they come from nontargeted physicians. We want to understand what the true conversion is from the leads that we're getting for DTC. And then we also want to understand retention and if it's similar to what we've modeled for our other marketing efforts, then we'll call it a success. But it's something we're really excited about, and we'll wait until the pilot's over to assess what it means for us in the future. But yes, it's pretty exciting.
Kyle Rose
analystAnd Wayde, Bret's saying all the right things as far as being cautious from an investment perspective, but you're the CFO. So how do you view the opportunity for DTC and the marketing spend just around Omnipod 5 broadly when you think about the margin expansion story that the company has already executed on?
Wayde McMillan
executiveAs Bret said, fully aligned with his comments there. It's early days. We -- as you mentioned, Kyle, good observation that we see others in the diabetes space leveraging the direct-to-consumer advertising campaigns, and they've talked publicly about the success they've had. And so we're, as Bret said, excited and optimistic that it can work well for us. But we have to remember, there's other significant differences in our business models that require with a clinical product like ours, and we are delivering a drug, and so it is a significantly different model. So we get a lot of things to test, as Bret said, on the pull-through and the conversion and then on attrition and retention rates. And so we're modeling it today. We're watching it very closely. As you can imagine, this is our first foray. As Bret said, we've been building capability for some time. And as far as impact to margins, this is a lever or a tool to potentially drive revenue over time. So I don't see it impacting gross margins directly. However, as we scale the business, one of the biggest levers for us is our manufacturing operations, and we've made a significant investment there. So to the extent that we can scale faster, it will certainly help drive gross margins.
Kyle Rose
analystSo I've got about 1 minute left from a question standpoint. And I want to -- you just touched on manufacturing. So I want to finish there. We've got one of the biggest -- you've got a very ambitious new product launch coming next year. We've seen companies struggle on some of the launches historically, both in the pump space, but also on the CGM side. So maybe where does the company stand from a capacity and manufacturing standpoint? And kind of what gives you confidence when you think about staring down at O5 (sic) [ Omnipod 5 ] launch globally next year?
Wayde McMillan
executiveWe feel very good about our capacity situation. We announced in our last earnings call that we've stood up another third-party manufacturing facility in China. And what that does is it gives us redundancy in China in addition to the redundancy we have with our new manufacturing facility in the U.S., it gives us an opportunity to balance our production between the facilities more. And it also gives us more opportunity for additional upside capacity. So we think we've made investments to put us in a very good position to be able to handle significant capacity depending on how fast we ramp the Omnipod 5 launch. And just a reminder, it will be a limited market release when we launch in the first half of next year, and then we'll ramp that product over time. And so we'll be pairing these capacity expansion investments with the ramp of Omnipod 5. We still have good growth from DASH and DASH outside the U.S. as well. So a lot of that capacity will be going towards DASH. We've targeted 5 new countries for DASH in the next few months. And then obviously, we'll be looking to further expand internationally beyond that. So that's the reasons why we've been making investments in capacity expansion and putting ourselves in a position so that we can scale in a redundant, balanced and faster way if we need to.
Kyle Rose
analystGreat. We're running up against the clock here. I really appreciate your time this afternoon and your participation. I enjoyed the conversation. Have a great day.
Wayde McMillan
executiveGreat. Good to see you, Kyle. Thanks. Bye-bye.
Bret Christensen
executiveThank you.
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