Intelligent Monitoring Group Limited (IMB) Earnings Call Transcript & Summary
January 29, 2025
Earnings Call Speaker Segments
Dennison Hambling
executiveAll right. Welcome, everybody, to the IMG quarterly cash sort of Q&A session. We thought today what we'll do is we'll just -- I'll make a couple of comments just on the quarter, and Jason is going to run through just a sort of, I guess, a summary of the cash flows and a couple of notable points, and then we can throw to Q&A. So we'll rattle through it fairly quickly and happy to have questions. [Operator Instructions] Thanks, Janine. So just kicking off, we're very happy with is quarterly result. Effectively, it follows what we said we were looking to do after the back of that first quarter. It was really a settling quarter for us. So the first quarter -- right at the start of that first quarter of FY '25, we put in place a number of changes, in particular, was Project Funnel Web, which was the merging of Adeva effectively and the ADT back call center into one business and effectively relaunching in as Signature Security. And so that quarter was as messy, as we've disclosed. But this quarter was really about settling the business and settling Project Funnel Web and settling into a group. It was also settling in the ACG and AAG acquisitions. And then at the back end of this quarter, the introduction of DVL into the group. Really, the focus has been on getting the systems and the structures in place, improving the business and particularly around the customer experience. And so I would call out the implementation or part implementation we were still working in New Zealand of Salesforce.com, which will help us with the way we go about interacting with our customers. Looking forward, the second half really now becomes about growth. And so again, I'll let Jason go through the numbers, but we are focused on growth. We're happy with the commercial pipeline, which is a key driver for the business at this time, continues to build. So on track, and we'll talk more about that at the half year result. And of course, the provisional launch of the guarding services, which we announced late last year, but the full launch and ramp-up of those services as we go through this half with some really, really positive indications of the success of the service, but also, I think, the commercializable success that we're expecting to have. So Jason, I'll hand over to you to go through the results. Thanks.
Jason Biddell
executiveThanks, Dennison. As you saw in the 4C, we had reasonably -- we had positive operating cash flow for the half. If we look through some of the nonrecurring items with very strong cash flow for the half of $6.5 million, some of those one-offs come from taxes paid by ACG and NZ as they settle into the consolidated tax group for prior year. We had some working capital impacts from inventory investment and from the acquisitions themselves, which we cover on the next slide. So all of the nonrecurring costs in the half, we made our final payments to [ JCI ] under the TSA. We -- as I said, we paid some tax through ACG and NZ whilst we work through there joining the consolidated tax group, but it was based on the FY '24 year business acquisition refinancing costs. Obviously, we made some acquisitions, settled on the start of the half, and we acquired DVL through the half, which has been a very positive addition to the business, as well as the cost for the refinancing -- debt refinancing package, which is well on track. Then Project Funnel Web, where we talked about at the end of Q1, which was the alignment of ADT and Signature businesses to gain any synergies from the operating systems. And obviously, we had impact from acquisitions, which is the working capital drag that we experienced from the positive EBITDA contribution, but the negative working capital used from their operating cash flow. Both came in with positive EBITDA, which has been great. ACG and DVL have traded on their working capital. AAG came in with high AP and AR balances from prior year, but no cash. the AP and AR balances settled through the first couple of months, but with no real cash benefit for the group. That breaks out the nonrecurring costs at 6.6, which is what we've added back into the operating cash flow. So you see a lot of reshaping the business for the first half, getting ready for growth in the back half. Just wanted to talk quickly on CapEx, [ Janine ] . So CapEx is in line with our expectations, given the 4G project in New Zealand and medical systems in general. That's it.
Dennison Hambling
executiveGreat. So I'll just go back. Janine, if you don't mind, just going back to the second slide with the full run-through. I'm just cognizant that people actually haven't had very long to look through this. So just couple of highlights here. So firstly, if you -- if you strip out the one-offs that Jason has mentioned for the half, cash flow of $7.9 million, but what probably more importantly, the step-up in the second quarter, which is what was, I guess, the feature of the first quarter, was the poor cash and the normalizations seeing that come through now in the second quarter, and we expect to continue on now. And the extent of nonrecurrings and one-offs now are very much diminished into the scale of our business. I'd make the point we've announced that we're maintaining our adjusted EBITDA guidance of a great -- of above $38 million. which is good. The big features, though, for the revenue quarter-on-quarter up pre-acquisition effect of DVL at [ 70% ] if you include DVL, so that underlying EBITDA for the quarter of 9.24 pre-acquisitions, that puts us on track. So you can see the stepping up that we're seeing to get us to our guidance. And of course, as you take that through into Q3 and Q4, what it's implying is a very good pickup in EBITDA going into the FY '26 year. So essentially an acceleration of the business, if you put it that way. With the impact of acquisitions, we're close to run rating $40 million of this quarter. Now I would hasten to add the DVL that really impressive first month is not a repeatable month-on-month number. We're still anticipating about a $2 million EBITDA positive impact from DVL, which was around the numbers we had anticipated when we acquired the business. I'd say it is trading to the upside of that, but it's not going to run rate at the 500,000 number for the first month's contribution that it made. And then there's nonrecurring expenses. And probably just to flesh out a little what Jason said about the acquisitions. So the effect Jason mentioned, the negative effect on working capital, of course, that's offset by the cash that was left in the businesses when we bought them. So when you buy a business, you get the cash to reflect that effect that you are buying a business with considerable payables at that moment. And what happens is you don't get that cash and your cash flow line to offset the negative in the short term, it goes into your investing cash flow line. So what you'll note is in the cash flow from investing line, actual acquisition costs are less than the stated numbers. That's the cash offset effectively for the working capital drag that we inherited. And so what it means is it does depress your appearance of operating cash in the first period of acquisitions if you're buying businesses with payables outstanding from prior years. So I guess the point being that normalizes. And so they did. The key focus for us is EBITDA because that is the earnings power of those businesses, which is what continues into the future, and we're very, very happy with that. So that's the single biggest nonrecurring item on this. We'll let it persist only if we make acquisitions. So that's that is fine. And then otherwise, I think the [ $65 million ] normalized number is a sort of healthy base for us to work off. We look for to continue to move that. General working capital is broadly in line if you strip out the inventory build effects, which Jason noted on the slide on the nonrecurrings. We have invested through this half in [ Syber Sense ] stock and the video guarding technology that we're looking to rapidly deploy and have started to rapidly deploy, including a significant investment in stock in [ Intelius ] product, which is a essence [ respectively essence ] product in anticipation of the full 3G conversion project in New Zealand. So I think that's a pretty good parking point there and rattling through it all today. So I'll probably throw to questions. But I'll just reiterate, like we -- this is where we want it to be. It's probably a little bit ahead of where we want it to be actually or where we thought we'd be. And we feel in a really good spot. Probably the last thing which will be a question is the debt refinance is fully on track. We've made -- we've sort of tried to keep the market abreast as we've gone through it. We noted last in December that were down to 1. We picked our party effectively. We had a very, very exciting [ romance ] with a number of the senior banks in Australia. It was really heartening to see the turn up to that. We've now selected one of the big 4 banks. We are very close to documentation. It has been credit approved, and we would be expecting to announce that package and also to be -- to announce the redeeming of the current debt facility probably in days, if not a week or 2. And so that's an announcement and something we're really looking forward to talking about but fully on track. So I'll pause there. Janine, if you'd like to assemble any questions if people have them. I appreciate this is the first time we've run this forum. So we'll do our best to take them as they come.
Unknown Executive
executiveI've got two questions, Dennison, in the Q&A. So I'll read out the first one. Can you please provide more detail on how you intend to use the January crime captures as to inform, a, potential customers and b, the public in general?
Dennison Hambling
executiveSorry, can you just restate it? I missed that.
Unknown Executive
executiveCan you please provide more detail on how you intend to use the January crime captures is to inform potential customers and public...
Dennison Hambling
executiveYes, yes. No, no, excellent question. Look, so turning to the future, and obviously, we would like to talk a lot more about this at the half year as we'll sort of look for a bit more forward into the future to quarterly cash; we've had -- I mean inside the business, I'd hasten to say it's starting to feel pretty electric. I'm in the New Zealand office today, and all the conversations around the guarding technology, which we have introduced, and this has been a journey for IMG in particular, even pre-ADT for a couple of years now with first investment in Patriot and then finding the full solution range to be able to offer a fully surveilled video guarding product, which can provide police response. The results have astounded me, to be honest. I thought we might -- we were really looking forward to the first time we actually had a capture. So [ Burberry ], where we actually saw the people and actually got a police response and court summon. We've actually had 5 already this year. So from the start of January, it's just lit up. and that would be over 10 criminals effectively that we've caught in the act that have been met with police response and subsequently being charged. And so I'd hasten to say it's probably the first time in this monitoring industry that, that's actually probably ever happened. If it has happened before of a signal alarm, it's been happenstance and luck probably rather than actually the service itself. So unbelievably significant change in the way the industry works and what we're intending to do. And the value proposition is outstanding for customers because you're effectively cutting out the guarding, patrol piece that we have to do right now for a signal alarm to verify an event before the police will respond. So that's labor, that's time. And it's far more of dollar value to the customer than actually the monitoring piece of itself. So really exciting. And how do we intend to use it? Look, we are all focused. And it really speaks to that first quarter a little bit, too, and also what we're doing in the back room here. We are very focused on getting -- trying to get our house in order and get our capacity set and our processes set so that we can mass accelerate what we think will be significant demand for this service. So at the moment, we are not intending to -- you won't see us on Channel 9 talking about changing crime stats for a while, frankly, because I think we'll be flooded, and I don't think we can handle the demand that it would generate. And what we are doing is we have won a couple of fairly significant customers, probably not significant enough at the overall group level yet to smooth the numbers in a way you'd really note, but they are significant deals, so $1 million deal one, for instance, and we're really looking at [ bidding ] it down. So it's all about quality processes, making sure we can do it. We sent a team to the States in December to go up and really learn hard off what we think is best practice and bring it back to Australasia to all of our rooms to make sure that we really, really, really rigid and understanding of what we need to do to make sure this works every time and at scale. In the first instance, we're expecting to launch this to our current customer base at the end of this month, and we're going to do it in a batch fashion, again, because we think that the demand will be fairly substantial. And to put this in place is labor. So we do have to send technicians out, there is a job to be done. In some cases, it's a complete piece of work. In some cases, it's using our technology and working with what they have. And so we need to understand more, as we go into this next period, about what it's going to take to be able to grow rapidly. And of course, technicians are a key part of that, which is why we've been trying to bulk up our technical base. So I think we'll grow into advertising this and marketing it as we go and as we need. But as I say, we will step through it cautiously. In the first instance, the actual first goal has been internal communication and getting the team, we're nearly 600 people across the business now, really understanding what we're doing. I have to say, for an industry with a lot of people in this business that have been in the industry for a long time, it is a substantial change in attitude and excitement. I probably say it's the first time people have been genuinely excited about what we're doing and can do for society in living memory of this industry. So it's going to be a very good time, I think, to be at IMG and to be in this industry. Sorry, it's been a long answer. But next one, please?
Unknown Executive
executiveSo the next one is it's with a comment, Dennison. Investors are probably interested in NPAT, EPS and DPS. So with that, can you give an estimate when will we be able to present statutory figures, which also contains a relevant sales [ season ]? Could it be FY '26?
Dennison Hambling
executiveSorry, that contained the relevant -- what was the last word?
Unknown Executive
executiveStatutory figures?
Dennison Hambling
executiveWe'll produce statutory accounts for the half year result in the full year result. I mean this is just a quarterly 4C free cash flow just per the requirement we have. We've got 3 more quarters where we have to present, just based on the way the reporting works having been in a company that didn't used to make cash. In terms of profit itself, if that's sort of more to the part of the question, we have a big depreciation and amortization line related to the historic customer base that we've acquired. Effectively, we have to write it off over 5 years regardless of the fact that, a, the intangible value of our brand will persist for a long time; and b, the customers themselves will on average stick around for much longer than 5 years. And so that is a weight to which we run against. And we'll run against for some time. Obviously, one day it will abate and probably disappear a bit. But we don't have a forecast exactly when that will see us at a statutory NPAT level be profitable. We haven't done that work. At an NPAT level, though, if you remove the impact of that, I would argue, incorrect statement of the way the value in this business flows, we should expect to be quite profitable this year. I think point I would make is we had a fair fee in New Zealand and that we had to pay tax because we are profitable. And we had, as Jason said, it related to the '24 year and we inherited the business and had to get it audited and a whole lot of stuff. So we're now in the process of working on our tax working group. But we are a fundamentally a profitable business. It's just that accounting standard. And so half-year result, you'll get statutory accounts, obviously. We had audited accounts last year, and we'll have fully audited accounts for the June year as per normal for a listed company. Thanks, Janine.
Unknown Executive
executiveThird question? Q2 run rate EBITDA already above $38 million guidance pre-DVL, is that seasonal? Or can we expect that to continue before further organic growth?
Dennison Hambling
executiveLook, we would hope to build on our underlying EBITDA from here to do that in our -- I guess, in our budget and model, is around growth now. And so yes, we think -- I think that's a pretty good level. There's not a lot of -- there's no real seasonality per se in our EBITDA. I mean, you do get a little bit of variation, say, December, January, Christmas holidays, shorter working period. So some of the service work and what have you can be just days worked a little bit less. But otherwise, it's actually a pretty stable business. I think 65-ish-percent of our revenue is basically locked in through monitoring anyway. So it's a recurring monthly -- month. It's like being a fund manager type of thing, and then the rest of it is service and store work, which we are looking to grow. So we think that's a pretty good base to move forward. And I guess, as I said, to hit that -- also to hit that actual guidance level of greater than 38, not just the run rate level, it implies that we'll be run rating higher than 38 and potentially a fair bit higher than 38% as we move further into the third and fourth quarter. So we expect this to be a good base and to keep moving it up.
Unknown Executive
executiveJason, got a fourth question for you. We've got a list of questions out, Dennison. Can you quickly run through the $6 million nonrecurring cash flow impact?
Jason Biddell
executiveJust bring that slide back up, Janine. Yes.
Dennison Hambling
executiveJust step through that. Jay, sorry.
Jason Biddell
executiveYes. So these are the nonrecurring costs. So you see the JCI, and I'll answer your question, Nicolas, which is the next question relates to the same data set. So the TSA essentially has come to an end. There's a small amount of IT-related JCI costs that we have paid through the half, and I think we make 2 more payments in Feb, but it's a like-for-like cost of what that would cost us to run an IT department. So we don't see it as a nonrecurring, but these are the -- these are the legacy items of the finance support broader IT support, other support. But that's now finished. So that is none -- that is a genuine one-off that we won't see in the back half. Tax paid by ACG and NZ that we are working, so the ACG cash was -- for the FY '24 period, was part of the settlement, was set aside. But obviously, there's a cash outflow. The NZ team, we're working through some transfer pricing models to make sure that the New Zealand business can sort of be shielded by the Australian tax shield, we're working through that currently and we'll have that finalized in time for the FY '25 submission. So general business acquisition and refinancing costs. So obviously, these are one-off in themselves. But obviously, if we buy more businesses, we will have those one-off costs in the back half. But certainly, those costs were one-off in the first half. Project Funnel Web, which what we talked about, was the move of the ADT team into the Signature team and the synergies that we created by reducing the resource cost around the service and delivery teams in both businesses. So that just on 0.5 million, primarily redundancies, was a genuine one-off. And Dennison has spoken about the impact from acquisitions as a one-off as those businesses are now living in their own cash and EBITDA work from trading rather than from settlement. So that's the 6.6 nonrecurring costs that we put back into the operating cash flow for half 1. And I think that answers the next two questions. The EBITDA contribution -- I've got the questions up on the screen, Janine, is that all right? The next question, Dennison, is just about the EBITDA contribution from the WA project that we've called out for December and March. So what we're sort of commenting there is that DVL's December performance was well above expectation. And when we looked into that result, we could see that there was a large progress payment made for works that will continue through to March. So what we will see -- so two things. One, it doesn't really affect our guidance because it's a DVL-based contract. And our guidance was exclusive of DVL. But what we would expect to see DVL trade in Q3 closer to that $2 million EBITDA run rate that we bought the business on? EBITDA guidance...
Dennison Hambling
executiveYes, I'll just make a comment to just on DVL since -- so the project is firmly said to finish in March. It's actually the rail station project in WA, and that has to get up and running in time for the WA election. So we're doing the security part for that. DVL, though, has worked out for probably 2 years. So it's not going to create a big come-off effect or anything like that. There's plenty of work. In fact, we've just hired [ for ] technicians, I believe, in the last week to go into that business. When we bought that business, and I guess to side step and not to get too deep into these things, but we've been trying to buy these quality businesses of recent times to extend our capacity and range. And I suppose the challenge we've actually been having is that we're buying them, and they're already over trading. And so the first step, I turn up and say, "Hey, we've got this great strategy to get the national commercial enterprise contracts," which we are getting and having discussions on that. "Well, that's awesome and really exciting. But by the way, do you mind trying to find us a few more techs first? Because we've already got enough work ourselves." And so just to foreshadow anybody sort of worrying that, that means DVL is about to sort of -- has had a spike can come off, that's not how we said it. It's just that particular payment process on that particular project caused a spike in EBITDA for December that will sort of flatten out as we go through the rest of the year. Sorry, Jason.
Jason Biddell
executiveNo, no problem. That's probably more reassuring for the listeners. The next, Nicolas, your question around the back half guidance. Yes, so we adjusted EBITDA of 16.9 for the first half. So yes, the implied EBITDA is closer to 21. That is that has always been our forecast for you. We have a really strong pipeline in the commercial businesses that will deliver that result as well as the growth in the video guarding product and not forgetting the residential growth strategy as well with [ Syber Sense ]. The next question is probably going to have to be -- we probably have to take that one offline or I'll circle back. We may be able to cover it in the half year. So the question, Dennison, was there any additional positive one-off revenue effects in Q2 from the transition to 4G? If so, how much were they? The short answer, arguably, would be yes because we definitely have -- we definitely had that in the ADT AU business when they went through the 4G transition, but I would have to take that offline. This was from an anonymous user question, so I'm happy for them to e-mail me directly, and I'm happy to go through that.
Dennison Hambling
executiveI think it would be fair to say though, because I understand the time, I guess, the question as well is that it's not -- I wouldn't call it material, though. Like I know the materiality of it has completely come out of the business, and we're really in tail and drag. The only effect in 3G discussion we will have as we now move forward is actually the New Zealand business, and it is primarily around that medical business. We are -- as I said, we bought the inventory, we've gone heavy on inventory to be prepped for it as that rolls through. But of materiality, it is -- I would argue it's probably ceased, but we can try and get the exact sort of numbers out. But yes, I don't see it as a feature of the business in that second quarter, it wasn't a not a major discussion point for us, and it didn't have the effect. The real impact of it was that first quarter because it was also -- really came about because of the Signature creation and the move into a cash accounting world and out of the capitalization where we also canceled those ADT contracts which were capitalizable, which is a historic legacy thing. So we completely pushed out of the business the ability, essentially, to justify capitalization so that we could see it. And then, of course, we had that impact in Q1, right, there it is. And then we're able to -- we've now fleshed it out, remedied it. And you can see that in the CapEx line and how the CapEx line has come right down, and we're dealing in a real world sort of prop up cash flow business now. Sorry. Thanks.
Jason Biddell
executiveAll right. So then the next question from Richard is regarding the video surveillance product. Can we expect an uptick in costs related to the rollout over the short term? And will this impact margins before we see the start to see incremental benefits? Short answer is no, we won't have any uptick in costs. In reality, our control rooms can already deal with video verification and video monitoring. That was sort of a key part of prior-year investment in technology. The video surveillance product itself or the video guarding product itself is sold to customers and then has an ongoing recurring revenue that is all profitable from day 1. So there's no -- there should be no cost related to that other than the investment cost in the inventory that we covered earlier. The next question is...
Dennison Hambling
executiveWell, I think, Jason, that would be the only potential impact. Like if we get really fast -- I think we'll get fast demand. So therefore, you'd say fast uptake. So therefore, inventory may need to grow still ahead. At the moment, we are well stocked, and we're now looking to run -- make sure we're just on top of it. But I guess you could anticipate that could be some more investment in inventory in front. That being said, I think the real bottleneck is the installation, but -- which could slow you down. That's where we're really focused. But we sell it installed for the same sort of margin we sell all of our commercial work. So that's sort of like a run a business thing. So we're pricing profitably to get it put in place and then we get a recurring margin. And that is kind of business as usual. So we don't have a sort of backroom expectation of costs running ahead of us now. But as I say, inventory is probably where you might say. At this stage, though, we're comfortable.
Jason Biddell
executiveAnd Paul has asked if we could explain the impact from acquisitions. I'll let you go through that one, Dennison.
Dennison Hambling
executiveOkay. So look, just going back to it again. So -- and it is interesting. That is because myself has been looking at these cash flow statements for a long time, and I probably hadn't fully anticipated the way they impact your cash flow statements in a business. But -- so when you buy a business, you put a cash price down, so right, and then there's working capital. So you make a working capital adjustment when you buy a business, because they could have, for instance, not paid a bill for the last year. So you say, all right, well, we're buying a -- we think a business is worth $5. But guys, you haven't paid $5 bills for last year. So we need you to leave $5 in the bank so that when those bills -- when we go to pay those bills, there's actually cash to pay them. So you get your price for the business, but you have to leave behind whatever cash we think should be in the business to basically have it as a going concern on day 1 and stay as a going concern. The way that impacts your financial statements, though, is that you take that business over on day 1 and your cash flow from operations. Suddenly, you take the business. You are like, "Right, I've got to pay all these bills." And so whilst you're generating income and the business is going on and sort of on a stand-alone basis, everything is good, you're like getting ahead with payables that you have to pay. Of course, the good news is you've got the cash in the bank, and we have. We've done well in our budgeting, including -- you'll note the ADT transaction where we had a very large adjustment for working capital there. And so we pay it out of the cash that we were left behind. Now the problem is in the operating cash flow line. It shows you as having a negative cash flow in that business, which whilst true, is not actually reflective of the business you are doing at that time. It's reflective of things from the past that had to be made whole. The adjustment, though, with the cash that's left behind doesn't go into your operating cash flow line. It goes into your investing cash flow line. So it basically makes it look like you paid less for this business, but it also makes -- it looks like the business isn't generating any cash, neither of which is true. So again, it's an accounting standard thing. In this case, because particularly ACG was a big business relative to our size and profitability and cash flow, it's had a quite big impact. So our EBITDA generated in this half from those businesses and the cash we received, which were both positive, didn't match because of the catch-up effectively in working capital, which we had provided the transactions themselves. So that washes through. That's not going -- that's not a long-term problem. That's just a problem that comes sort of post transaction as you roll the businesses forward. And that's why we call it out as a one-off. And that's by far the biggest impact. Outside of that, just to go back to the [ nonrecurring gains ], we do have nonrecurrings, but in the scheme of a business of our size, they are starting starting to become relatively small, and we'd expect that to continue. As Jason pointed out, though, when we buy -- buying businesses and doing M&A and refinancing, you are going to have an element of nonrecurring costs always, and it will be up to you whether you think that's nonrecurring or not. But we would argue if you're a buyer of this business, certainly, if you're a corporate buyer of this business, you wouldn't treat them as recurring.
Jason Biddell
executiveThank you, Dennison. So we have a question about the acquisition prospects that we had raised money for.
Dennison Hambling
executiveYes. I'll answer that, too. The -- so absolutely on track. Again, still seeing more opportunity, not less, being approached by -- with more acquisitions. I think the comment I made historically is what's really pleasing is the quality. So if you go back 2 or 3 years ago, we were scratching and having to try to figure out deals, and we bought a business out of receivership, and we're now really looking at quality, people who want to be quality partners with strategic interest. The reason for doing the raise the way that we did it is so that we are in control of the timing and we don't have to sort of come back and essentially become raised. And we do not need to, and we have no anticipation of raising money again, outside of a really significant probably company transformational deal. And so we're absolutely on track and proceeding and at the process of really just finding down what our next steps are. There is no shortage of opportunity. What we are really, really keen on though -- or sorry, I'm focused on is I don't want this business to over acquire. So we need to do it at the rhythm and pace that makes sense, they're very accretive, they add capacity, but they also need to unlock us and continue to improve the organic piece. We want and are an organically strong high-quality business, and that's what our focus is and they have to fit into. So we'll have -- I'm sure we'll have more to talk about in this regard at the half year result.
Unknown Executive
executiveThanks, Dennison. I've got a next question from Sam. Can you please provide an update on status or run rate of the new sales in the residential sector as the focus has moved from 3G to 4G conversion?
Dennison Hambling
executiveYes. So we had -- essentially, that's being run effectively out of Signature's operations now. So we consolidated the call -- the in-house sales team, as you call it, or call center sales team effectively running out of the Signature business, including the sort of ADT residential business. What we've seen there is an increase in conversion. So leads have been relatively consistent or fairly consistent. What we've seen is an increase in conversion rate of new sales from 8% up to 33% as we've now been able to really focus on new sales. That's around about, call it, 200 new lines a month. At the moment, that still sits probably around about -- or just under sort of gross churn, sort of gross turn which we expect and see come off now anyway for a period post-3G or that's my expectation. What we're looking to do is continue -- we're in growth journey on those new connections. And so there was a lot of change in that sales team around that July period when we did the Project Funnel Web. They are settling and lifting the conversion rate. And now we're actually in the process of accelerating them. And so that we're actually really happy with that team and how they're going, and we expect to see those rates lift pretty significantly, really or at least back to historic levels is probably what I'd say for ADT over the course of the rest of this financial year, which will have us where we need to be for our budget.
Unknown Executive
executiveThanks, Dennison. That was the last of the question in Q&A. So I'll open up to the room if anybody else has questions, please raise your hand. I just have one more pop out. Sorry, one. So growth from first half into second half looks significant. Can you talk to some of the drivers of this growth?
Dennison Hambling
executiveYes. So look, it's less least significant, obviously, than the first half -- first quarter to second quarter. And so it's a sort of continued uptick. It's still a little bit in the, I guess, the settling, so a little bit on just making -- getting our processes and things right. And then it's really, as I say, in this workbook that has grown and the pipeline that had grown and been growing into the second half. I suppose to point to -- I don't know if you'd call it evidence, but I'd remind you, Brian, that we took the ADT commercial business from $2 million of recurring revenue, and we took it over to $12 million effectively in the first 11 months. And so it's really -- a lot of it is a largely a continuation of that journey. That team has really been doing well at picking up and extending the existing customers into new work and also growing new customers as well. There are a number of notable kind of events in that, and we will talk more about that in a more detailed fashion in the second and -- when we do the first half result. But nothing -- there's no hero-type contracts per se that we're expecting to impact. I think we can get there with just a broad range of what we're saying now. So we'll give a much more detail as we get in. But I think that to us sitting here right now, there's still work to be done. I don't want to diminish the effort for that team in terms of what they're doing, but they are in good shape. I think what we're really focus on or what I'm really focused on and excited to be is actually in the digital guarding -- video guarding space. We've had 2 wins there through Signature with the full Signature Guarding technology, one of which was a $1 million deal, for instance, which are really strong lead indicator, and this is actually before evidence of the success of the service, too, I'd point out. So this is just based on the hypothesis of what we can sell rather than the reality of what we're actually delivering. And that project, for instance, is to an entity that has subsequently disclosed $ 30 million of work potentially ahead of it. So it's a $1 million deal with a potential forward order book for them of $30 million. And there's really no one else doing this. So if they want to do it this way, you think we're a pretty good shot. So we're not too worried about the demand outlook. I mean potentially timing is always something, I guess, to worry about. But I think the step-ups we are looking at don't feel unachievable at all in the context of what's in front of us. So it's ahead of us and ahead of us to deliver.
Unknown Executive
executiveThanks, Dennison. We've got one more question from Paul here. So there's a little bit of confusion about the impact from acquisitions -- sorry, from what Paul understands is we have paid $7 million for the business in the invested cash flow, we see $5.5 million. The impact is $3.6 million. So his comment is, wouldn't it be real purchase price, $5.5 million plus $3.6 million equals $9.1 million?
Dennison Hambling
executiveSo we've called out the half year effect, not the quarterly effect. So if you do that analysis for the full year -- sorry, for the half year, that's the number we are pointing to in terms of that impact. We've put it into the quarterly numbers to get the readjustment right for the reporting. But when we're talking about the $3.6 million, that's the half year. So If you do it -- and there's actually 3 transactions conglomerated to get it. So you need the EBITDA and the cash flow of the 3 to do it. I think the concept is pretty straightforward, right? Like, as long as people understand the concept, the actual maths are easy to prove up.
Unknown Executive
executiveMakes sense. And I've got another question from David Burel. Any reason not to think that second half EBITDA run rate is able to be analyzed?
Dennison Hambling
executiveNot, as far as we're concerned or as far as I'm concerned. It's -- yes, I think that's the just the nature of the business that we're in. We're compounding add to customers' growth. We don't -- I mean, don't tend to certainly in the commercial enterprise area. It's pretty much a compounding add customers, improve what you do business. So not worried about that. I mean I think the big question really is what -- and we don't know the answer to this is our ability to accelerate and scalably accelerate and not get a massive pipeline that is going to take a long time to deliver that we can't actually deliver. I think that's the unknown question here that I guess we're going to try and answer. And it's a good question to have, but I think that's the question for us over the next 6 months, year and probably 18 months now.
Unknown Executive
executiveThanks, Dennison. Paul actually continues to his first question. So what was the total purchase price then?
Dennison Hambling
executiveLook, it's in the cash statement there. I mean, have you got that in front of you, Jason?
Jason Biddell
executiveYes. So for the half, the business -- the acquisition price was $17.1 million, $17.2 million net of cash acquired. So that's the -- the total purchase price free cash was $21 million for the 3 acquisitions. It's the same that the [ 555 ] paid for DVL is net of the DVL cash. The total investment in acquisitions in the half was $21 million before cash.
Unknown Executive
executiveThank you, Jason. That was the last of the question, Dennison.
Dennison Hambling
executiveYes. And look, Paul, if you want to just -- if you want to keep digging to that, just give us an e-mail, give us a call, I'm happy to dig into that. But there's actually not a massive amount of mystery to it. It just needs to be -- just need to understand it and get the numbers. It's a fairly straightforward calculation, in my experience of it, yes. No, look, that's fine. If there's no more questions, so I guess just to go back and reiterate, we're actually really happy with this result. So the step-up first quarter to the second quarter is to a more normalized result. I'd make the point, even though we're focused as we should do just on these nonrecurring items, just to make them clear, we also -- I'd also make the point that even inside of those, we haven't pulled out is the fact we have also invested in inventory in anticipation of growth and things. So we actually think it's now starting to be quite a high-quality result as well, which is nice. Understand that there's work to do into the second half. In any scenario, that will definitely have us tracking a run rate level into a good FY '26, but we are now really focused on unlocking and delivering and accelerating. And so I think the point about the marketing of the results is spot on, like it's an incredibly exciting thing. We'll probably -- I'll probably include some of the pictures and videos have to check on privacy of some of the events that we've now been party to and what's actually going on, and I think -- as this leaks out into the world, what we can actually do. I'd make the comment, I think we are on par now with the best globally in terms of offering these sort of services. And I'd even argue we're the -- maybe going to move towards the topper end actually. And I think as people really start to understand that, this has got a really nifty feel. I'd say we are most happy with the fact that we're also doing some good work, and the team is actually making the difference and has the potential to make quite a difference to society and security for people, both in the houses and their businesses. So great time to be in this business, great time to be doing this, and it's all ahead of us, and we look forward to it. So nice to get this quarter out of the way and look forward to sort of chatting through where we're at with more depth at the half year result.
Unknown Executive
executiveThank you, Dennison. Thank you, Jason.
Dennison Hambling
executiveThanks very much, everyone. Cheers.
Jason Biddell
executiveThank you, everybody.
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