IQVIA Holdings Inc. (IQV) Earnings Call Transcript & Summary

January 18, 2023

New York Stock Exchange US Health Care Life Sciences Tools and Services special 47 min

Earnings Call Speaker Segments

Heather Kinney

executive
#1

Well, hello, everyone, and welcome to Staying Compliant in An Evolving World, a SOM Update. And it's really a conversation with myself and some of my coworkers on some things that I think will be very interesting for others to hear because I've learned a lot from these coworkers. So I will first start with some introductions here. So I don't know, Paul, if you would like to go first, go ahead.

Paul Hamby

executive
#2

Sure. Hello, everyone. My name is Paul Hamby, I am Senior Director of U.S. Regulatory Compliance here at IQVIA. I've been with the company for about 25 years. And I head up several teams that help companies with regulatory compliance, including DEA compliance and inclusive of that, obviously, is the SOM topic we're going to discuss today.

Heather Kinney

executive
#3

Thank you. Eric?

Eric Brantley

executive
#4

Hello, everyone. My name is Eric Brantley, and I'm the SOM Engagement Manager here with IQVIA. I've been with the company for just about 4 years. And prior to that, I have over 20 years' experience in the industry, with a major wholesaler for 13 years, 5 or 6 years leading a SOMS program with a generics manufacturer and another couple of years with a brand manufacturer managing that SOMS program as well.

Heather Kinney

executive
#5

Very happy to have you. Thank you, Eric. And Kim?

Kim Randolph

executive
#6

Hi, everyone. My name is Kim Randolph. I'm the Associate Director of Product Management. I've been with IQVIA for 14 years now. And my key role is building out the channel value track application, including the due diligence plus module with reporting and its integration with our SOMS team.

Heather Kinney

executive
#7

Thank you very much. And my name is Heather Kinney. I have been with IQVIA for 13 years. I lead the Channel and Specialty Data Services. I have had the great pleasure of working with Paul and Eric on some work streams just to understand different services and solutions and just to learn a lot of what their team does. And I have learned so much that I thought it would be great for others to be invited to some of our conversations and updates and history. So with that, speaking of history, Paul, would do us the favor of kind of understanding why we are all here? Oh, real quick, let me just stop real quick. If anyone has any questions or concerns or questions that you want to ask us, please feel free to use the chat. There is also a survey. Please feel free to fill that out.

Heather Kinney

executive
#8

And with that, Paul, can you give us a little history about why we're all here. What is this SOM thing?

Paul Hamby

executive
#9

Sure. And I believe the next slide covers the definition of SOM. So if you're not familiar with it, this is a regulation that's in Title 21, CFR, 1301.74(b). It's been a regulation that DEA has published since the '70s, so it's not anything brand new. Now you're going to hear in this conversation today, the enforcement posture has definitely changed. We've seen over time. But the regulation itself, at least that's published currently, is relatively brief. It's only 3 sentences. You can see those sentences on the slide here. 59 words. The first sentence says that a registrant has a responsibility to design a system to detect suspicious orders. The second sentence says, what do you do with those suspicious orders? You have to report it in your local field office. And then the last sentence, we get one sentence that explains exactly what DEA in the '70s consider to be a suspicious order: an order of unusual size, unusual pattern or unusual frequency. So not a lot for the registrants to go on. And I think that's been one of the challenges in the industry as companies have struggled. They want to be compliant, but what -- how's the best way to go about that? So I mentioned the enforcement posture has changed. I think this is worth mentioning. You see also listed on this slide that talks about that these -- this regulation was further iterated in 3 memoranda that came out in '06 and '07. And I'd like to kind of characterize that as the warning shot. DEA was saying, "Hey, we're going to be much more enforcement-minded about the way we're going to enforce this regulation." And they did just that. As soon as they released those memoranda, there were cases made against all the big 3 wholesalers, and then over the last 15 to 20 years, DEA has gone up and down the supply chain. So there's manufacturers have gotten cases filed against them, wholesalers have and then retailers have as well. So the landscape, it's been in place for a long time, but it's definitely evolving. And again, I think with just 3 lines of text, the industry has struggled. So there's been a lot of reliance on outside expertise, like, for example, IQVIA has an SOM technology system that uses algorithms to predict what orders are potentially more suspicious-looking than others, don't look like typical orders from a particular client of a particular product. And those kind of things have really helped the industry with defensibility as well.

Heather Kinney

executive
#10

It really is confusing with just having those 3 bullets. I remember, I was trying to explain to the rest of my team when I first learned -- well, it's obviously size, pattern and frequency. And that means it's -- and we'll, it's -- no more questions. I've learned a lot more since we've been working together. But it definitely -- it leaves a lot for translation, I would say. So -- and Eric, when you first started, right, so you kind of came into all this, and these new rules and regulations kind of came into place. What changes did you see? Or what -- where did you see the focus kind of changed for you?

Eric Brantley

executive
#11

Okay, sure. So 20 years ago, when I started this, it was very common for registrants to send reports to the DEA, typically ingredient limit reports that were reviewed by the registrants and submitted to the DEA. But it was all after the fact, right? The orders had already really shipped. The thing that changed that I believe is the Internet and the role of Internet pharmacies. That became very big, and the DEA was challenging the legitimacy of the script based on the doctor-patient relationship. And that kind of saw the change from DEA, they put out some guidance instead of reporting after the fact. It can identify those orders, block those orders or do not ship those orders and then report those orders to the DEA as suspicious. And that was a major driver there. Then came the pain clinics. And of course, there are legitimate pain clinics, but then you have those that were labeled as pill mills. And that further drove the importance of identifying, blocking and then reporting to the DEA. So those were the major changes, I believe, the fact that the rogue Internet pharmacies and then the pill mills with hydrocodone and oxycodone kind of changed the industry as far as the reporting.

Heather Kinney

executive
#12

It's really being switching from a concept of being reactive to something like orders, to being proactive in trying to stop them before they reach that location. It's really what it sounds like.

Eric Brantley

executive
#13

Exactly. Yes.

Heather Kinney

executive
#14

That makes a lot of sense. Now Kim, you and I have been -- were much newer to this world, I would say. And what kind of questions, we kind of work with different teams. And so probably the questions that you're receiving as far as from a product goes started to change, and they wanted to look at the data in a different way. What kind of changes from a product perspective were you starting to see?

Kim Randolph

executive
#15

We saw about a lot of changes in how the customers wanted to look at the data. They have the data, and now they needed to take a deeper dive and actually look at the locations who were purchasing the products to start understanding the trends, as Paul mentioned, pattern, size, frequency. So they really wanted to look at that location sales to understand is there a pattern or a size and a frequency that they should be taking an even deeper dive into.

Heather Kinney

executive
#16

Now Paul, congratulations. You just had your 24th annual Controlled Substance and State Regulatory Conference. Congratulations, not a coincidence. You've been there 25 years. So let me just ask real quick. So -- and that was a very -- I have been to that conference. I found it every useful, lots of information, and I know you're always trying to stay up to date with the newest information of what's coming out, to be able to communicate that out. What is different in your last conference than what we would have seen previously? Is there something new that has come out that people should be aware of?

Paul Hamby

executive
#17

Particularly on the SOM side, I think you're asking, right?

Heather Kinney

executive
#18

Yes, yes, particularly in the SOMS, exactly.

Paul Hamby

executive
#19

Yes, yes. So first of all, thanks for the congratulatory. I mean there's a lot of people that help make that a successful event, of course. And I will shamelessly plug real quickly. We're super excited. We're going to have our 25th annual -- so our silver anniversary conference coming up in October of this year in Nashville, Tennessee. So yes, if you want any information on that, certainly we would be thrilled to share that with you post call or whatever makes the most sense. We just recently announced a save-the-date for it. I think it's October 25 to 27, if I remember correctly. But yes, SOM was again a hot topic, if you will, at this year's conference, for sure. And if I had to boil it down to maybe a couple of categories that seem to get a lot of attention. So Heather, I have good news and I have maybe not great news. And that is...

Heather Kinney

executive
#20

Okay. I'm ready.

Paul Hamby

executive
#21

The first thing I would say is DEA has announced, and this has actually been a couple of years in the making, new rulemaking for the SOM requirement. So if you're an industry person and you're thinking, wow, these 3 lines are tough for me to get enough detail to really understand what DOJ and DEA are expecting me to do to be fully compliant, those days are going to change. Now that's why I say it's good news and it's bad news. So I think we're going to get a lot more information, a lot more detail about DEA's expectations of what constitutes appropriate compliance, not just their expectations. This will be full-blown regulations. It's taken a while to evolve. So there is -- my point in all this, there was a lot of conversation at the conference about what's the status of the rulemaking and is it going to come out. We've been hearing about it for 2 or 3 years. And again, just to kind of bring everybody to where we are today. The rule has come out twice. If I remember correctly, there's been 2 comment periods for industry to come back and provide DEA some feedback on the impact of the regulations, things they would like to see differently, clarify it a different way, maybe not enforced, you know, those kind of things. And that's the normal process. Currently, the official publication date for that is supposed to be March of this year 2023. Now we are getting really, really close to that. And there are certain steps in that rulemaking publication process that we're aware have not happened yet. So is it appearing more and more likely that, that date will further slip? Probably. That's not official guidance, but that's how it's looking. But I guess my point in all this again is there was a lot of conversation about what the most recent versions of that rulemaking included. What were the additional things DEA appears to be going to be looking for. So that was a hot topic at the conference, for sure, and we covered some of the things I think will be different and nuanced in the new way DEA is going to look for enforcement to be accomplished. And then maybe the second big category where we spent a lot of time, we had a number of regulatory attorneys that we were privileged to have join us. And what they were able to do is share details in a generic way, about cases that have been recently made by the agency and the DOJ, the Justice Department. So when you take a look at how one of your peer organizations may be being treated and what DEA may have had as a finding against their organization or shortcoming identified against another organization, then you can begin to glean some insight into, okay, even if there's -- we've only got 3 lines officially today, the Justice Department and the DEA are enforcing in this way, these are some additional steps we need to take. Like threshold-based systems alone on SOM evaluations have been pretty much trashed, for lack of a better word, by the agency as being insufficient. So some of those kind of insights are emerging even in the absence of official rulemaking. So Eric was there. I mean he can probably testify to this as well. Probably easily, 40% of the conference was around SOM and predicting and trying -- companies seeking to find ways to put themselves in a more defensible position.

Heather Kinney

executive
#22

And so to add to that, Eric, you probably have had to kind of change what you -- the way that you work with the clients and to help them as these new mandates and regulatory pieces come out. How do you help them navigate those changes? And how has your conversation changed in the last year, 2 years to help with that?

Eric Brantley

executive
#23

Okay. Right. Yes. And mainly a few things. As Paul mentioned, the thresholds have been challenged by DEA. And while they say that there is certainly a benefit to having thresholds, you definitely want to have an algorithm, a system-based algorithm that does not only size but also frequency and patterns as well, all 3. And also the data is important now. For a wholesaler, there's dispensing data that the pharmacies use and have access to. But also the manufacturers, there's the 867 data and the -- and chargeback data. And of course, that was first mentioned in DEA in the settlement or a MOA or memorandum of agreement with the manufacturer several years ago. But the chargeback data allows the manufacturer to actually see downstream as far as where their product is going, as far as who's purchasing their product and in what quantities. Same with the chargeback data. While that's a financial transaction, from the regulatory standpoint, we don't look at the pricing and the chargeback and the contract pricing and so forth. But that same information is housed in that data as far as who, downstream, is purchasing that product and in what quantities. So it seems like that's where the DEA is going, where the industry is going as far as reviewing all the data that they have access to, whether it be the chargeback data or the 867 data, the dispensing data, and just ways to visualize that data and then work with your partners as far as your wholesaler partner to identify potential activity downstream that could be problematic.

Heather Kinney

executive
#24

So really marrying a lot of different data to build out activity.

Eric Brantley

executive
#25

Yes.

Heather Kinney

executive
#26

Okay. That makes sense. Kim, you work in the data. What kind of changes have you seen are being requested? Obviously, we've had products for a while. What kind of new questions are you seeing recently probably being spurred by a few things.

Kim Randolph

executive
#27

Yes. So in addition to seeing the trends at the locations based on a given month and over several months, we've seen a lot of customers start to ask for the percent change based on a given state that the locations are purchasing from. And so we've done reporting to look at previous months versus this month to see if that percent change is larger to perhaps draw attention for customers to say, okay, maybe this day, I need to focus on a little bit more this month versus another state, another month.

Heather Kinney

executive
#28

Yes. Paul, I'm going to take a guess and say that state is hinted at in some way, state is part of those new changes or requests.

Paul Hamby

executive
#29

Yes. No. I mean, it's been an interesting evolution certainly over the last, I would say, 6 to 10 years that it used to be -- you heard me when I talked about the regulation. You have this responsibility to federally report to your local field office. We've seen a lot more states become active and say, "Hey, we want to know about it, too. And we want to hear and understand when you have a suspicious order that you're receiving in our state that we want to have that reported back to us as well." So that's been another, I think, challenge the industry has had is there's 50 states, and there's territories, and there's all these different nuances of state government. Do I have to report in the same format as federal? Or does Ohio have a special format? So again, not -- I don't mean to be the doom-and-gloom guy, I'm starting to feel like I'm that guy a little bit, but it's tough, right? It's complicated, for sure. And that's why I think events like this, hopefully, events like the conference, anywhere you have an opportunity to network with your peers and everybody kind of collectively share this insight, this knowledge as best they can, I think you can only help. So...

Heather Kinney

executive
#30

And that's what we're trying to do, right? If we have the information, we want to be able to -- we're trying to share as much as possible, right? So what -- should companies just continue on with that thought, Paul? What should companies be doing today regarding SOMS? And are there any changes that they should be making to be able to be prepared, stay up-to-date, to be informed?

Paul Hamby

executive
#31

Yes. I mean the biggest -- the kind of the obvious answer is, be intentional about SOM, right? I mean you've got to -- gone are the days of the DEA showing up for a surprise inspection and saying, "SOM, can you spell that?" I don't think most of the industry is there today, for sure. I think everybody understands this is a big deal. They see the cases that are being made. They understand their regulatory responsibility. But you have to be intentional about this thing, right? I mean, you -- if I had to take off a handful of things quickly, you've got to have a formalized system. I would strongly recommend it be based on algorithms and statistical measures. And if you're not able to do that internally, partner with a company that can. Like I famously mentioned, IQVIA has done that for about 15 years. Where we -- the individual active ingredient level are going to be helping you understand whether a new order you received from a customer is unusual from -- I mean frequency and size is a little bit easier, right? Pattern, I mean you get into all kinds of things that really only statistics can solve. So have an SOM system, be intentional about it, train your staff, develop SOPs, ensure you've got senior management support, all those are at the key building blocks of making sure you've got an effective program. And then I think the second part of your question was what do you do to stay up to date as these things are continuing to evolve, as states come out with new regulations, as the new rulemaking is going to eventually get published by DEA. I've already hinted or talked about it a little bit, but I mean I think you've got to seek out opportunities to partner with others in the industry; have peer networks; attend regulatory conferences like the IQVIA one, and there's others that are put on as well; seek out legal guidance and -- with from regulatory attorneys who are really on the cutting edge of where some of these cases stand and the complaints and where the -- how things are evolving in that front; and find regulatory consulting organizations like IQVIA that have been helping with this kind of expertise for going on 30 years. So among those things, I think you put yourself in the best possible position to ensure you're minimizing any kind of corporate reputational damage, financial harm to your company. Those are the kind of steps I would recommend companies all be doing today.

Heather Kinney

executive
#32

And that's really from a company perspective. Are there -- and I really like the way that you said that in that, the individual though, like how would an individual sort of stay up to date to ensure that they support the company or the clients? What do you do to sort of stay up to date, I would say, because I know you like to read.

Eric Brantley

executive
#33

Yes. [ I'm probably ] a nerd when it comes to those...

Heather Kinney

executive
#34

I didn't say that.

Eric Brantley

executive
#35

So I love to read MOAs, the memorandum of agreement with DEA and registrant, if there's an enforcement action taken or a complaint taking. When I was in the industry, I will read those to kind of stay in front of how DEA is thinking. Again, like Paul mentioned earlier, the rigs are like this big and there's really not much there. So I would read those things, the guidance letters and the MOAs and the settlements and so forth to kind of see what DEA is enforcing now, how they're enforcing it, what they're thinking and just view down the road kind of see what's coming. And there was a recent complaint against a major wholesaler here recently. And of course, these are all allegations at this point. But from reading that document, which was like 80-plus pages, I have read that and have my [ high ladder road ] and everything. It kind of gives you an idea of what DEA is thinking as far as to know your customer and the thresholds versus an algorithm system and whether sales to wholesalers are in play, which they are. A sale to a wholesaler falls under the same SOM regulation as the wholesalers linked to a pharmacy. So I definitely recommend staying on top of those -- when there's a new complaint, a new MOA or a new settlement or things like that. That tells you where DEA is right now and where they're thinking futuristically, and they're very helpful.

Heather Kinney

executive
#36

Okay. Thank you. We are definitely getting a lot of questions here, which is good. Just to answer -- this kind of leads into a question that I had for Kim. There is also a question here that somewhat relates to it, but what -- Kim, what recommendations you offer for clients, both companies and individuals [ toward ] the changing landscape with the data and product? So is there training? How do you help them stay up to date as far as that goes?

Kim Randolph

executive
#37

So there is definitely training around the due diligence plus module that integrates with the SOM tool that Paul mentioned earlier. We do -- the biggest recommendations that I can really make is around understanding what data you have access to and then what tools that can help you dig deeper into that. And from digging deeper, being intentional into how you can be proactive around the review of that data. So really, I'm a big data nerd. Eric likes to read, I love data. And so really understanding that data and digging into it. And again, as I mentioned, we'll help you with that through the tools in all of our reporting. But being able to understand what locations are purchasing the product and the frequency of that purchase, the sizes of their purchase, it really gives you greater insight to make proactive decisions.

Heather Kinney

executive
#38

Excellent. Thank you. Just know what data you access to, really. [ It's not a ] big thing. So again, we have lots of questions coming in, so I'm going to try to get to some of these. Have you ever had to defend your SOMS to DOJ? If yes, how did it go? I'm going to direct that one to Paul.

Paul Hamby

executive
#39

Sure. And I think what we mean by that is probably the SOM technology solution, those algorithms I was mentioning. The short answer is yes. So -- and probably the best statement I can make about that is in all the time we were providing these systems, which is now going on nearly 15 years, I guess, we've never had an adverse finding from DEA or DOJ or anybody else, which is the best you can hope for. Unfortunately, they don't pass out gold stars. I keep asking for something like that. But if you don't have an adverse finding, then that's about the best you can hope for. So we've taken that as a very positive thing. And I think one of the things that's happened is we now have gotten to, again, more than 50 deployed customers, maybe up to 60 deployed customers with these systems is I think the agency has gotten familiar with our solution, which I think has been a positive development for us and for our customers we're helping. I don't want to go too far out on a limb and try to make an assertion that's not easily supportable. But I think some -- we've heard comments from some of our clients when they're having an inspection on those kind of things that when they hear it's the IQVIA system, they're like, okay, so you guys have SOM and then maybe they, in some cases, have moved on to some other things. So I take a lot of pride and happiness in hearing those kind of stories, for sure. So...

Heather Kinney

executive
#40

Excellent. I'll send you a gold star.

Paul Hamby

executive
#41

Thank you.

Heather Kinney

executive
#42

Okay. We do have quite a few questions. It's great. How are pharma manufacturers handling the distribution, controlled regulations and samples of certain controlled substances through pharma reps in the field? Are they still doing this? Example, RX cough medicine have been in the industry for some time. And in my earlier years, I remember that there was sampling of controlled substances directly to physicians by pharma reps. I think we can -- I'm probably going to direct that to Paul and/or Eric?

Paul Hamby

executive
#43

Yes, I'll start and then, Eric, you can chime in here, too, because you may have some more direct exposure to that. I mean, I'll -- I'm a little bit removed from sampling approaches, particularly on controlled substances side. But a lot of that is because I think what I have understood is the industry has mostly moved away from sampling controls. Just the complexities, the extra recordkeeping you have to keep in place, those types of things. Eric, I don't know if you know any more directly about -- if there are -- without naming company names, of course. If there are many companies, any companies that are sampling controls today, I'm just -- I'm not -- I've not heard of a lot recently, but I'll turn it over to you, maybe...

Eric Brantley

executive
#44

You know what, Paul? I have not either. I'm really not certain in that space as far as sampling of controlled substances.

Paul Hamby

executive
#45

Heather, here's one thing I can commit to is obviously, we know who that particular question came from, and we can either generically make a broader -- a more complete answer made. I've got several folks that are former DEA regulators on staff. Let me run that by them real quickly as well just to see if they've heard of trends or people returning to sampling controls or those kind of things, and we'll look at that answer out as a part of the post follow-up of this meeting, too. So...

Heather Kinney

executive
#46

Okay. I'm also just going to put our presentation of our contact information up there, just in case anyone wants to follow up with any one of us directly. So please feel free to grab the host e-mail addresses if you have follow-ups. I have another question. Again, feel free to put -- continue to put questions in the Q&A section. If you have anything you'd like sent in to us, we can take a look at it. And if I miss you, we do have a list, then we can circle back with you. Are you going to talk about the current DOJ injunction relief action on wholesalers and the negative impact on direct patient care due to the flawed thresholds and limits on ordering that do not align with the CDC updated opioid prescription guidelines? And that is, I'm going to say, Eric, you usually know the most about those sorts of things.

Eric Brantley

executive
#47

Yes, I will try to take a stab at that one, not so much the specific DOJ injunction. But yes, so the thing -- and we mentioned this earlier, the thing about thresholds, you know that's tough, and that's something that I faced when I was in the industry, managing SOMS programs. Of course, there's a very legitimate need for -- I think the question mentioned controlled substance or even opioids. There is definitely a need for that. And the triggers to balance the need, of course, with your regulatory obligations. As far as the thresholds, that's why I believe DEA kind of challenges there. And plus, I like to use algorithms because -- you have the thresholds and then you have to figure out, okay, how do I determinate a threshold? Is it based on a statistical number? Is it based also on due diligence research that I have done? Or is it something that I've heard? Or is this something from 20 years ago in the state of Florida, say, 5,000 dosage units of hydrocodone. And I think the industry kind of just followed that for a while. So the tricky thing with the threshold is setting them, setting a good threshold. Is it based on a class of customer? Is it based on a specific customer? Because no other thing -- you got 2 large wholesalers or 2 large pharmacies that have a different customer base. So that's tricky to fill that need that the medical need that is definitely there, yet the obligations to monitor your distributions for regulatory needs for potential diversion, which does exist as well. So that's a tricky one as far as the threshold management. But I would say that an algorithm that actually looks at size, frequency and pattern as opposed to just a single threshold alone is a great step to combating that and helping to manage that balance.

Heather Kinney

executive
#48

Okay. Thank you very much. Do you only work with manufacturers? And I think that actually is 2 people here, right? So I would say, it kind of goes in different directions. Eric and Paul, do you want to answer about your piece of it?

Paul Hamby

executive
#49

Sure, Eric. I've been talking a lot. I'll let you answer that one, if you want, from a SOM front-end technology side.

Eric Brantley

executive
#50

So the question is, do we work with strictly manufacturers?

Heather Kinney

executive
#51

Yes.

Eric Brantley

executive
#52

Yes. So we work with manufacturers, we work with wholesalers, we work with chain pharmacies, we work with 3PLs, we work with animal medicine manufacturers and distributors, pretty much the entire spectrum for our SOMS platform.

Paul Hamby

executive
#53

Yes. And I'll add real quickly before you go to Kim. I mean because it's required, right? I mean the regulation doesn't differentiate or say, "Hey, wholesalers, you guys have to have an SOM system. It's -- in fact, it was interesting to me, talk about the regulatory nerd-ness. And Eric, you're still the king, okay? But slightly behind. So that December '07 memoranda changed who it was sent to. It actually covered manufacturers and distributors in the way it was worded out to the industry, which I think made it very clear that DEA was expecting manufacturers absolutely needed to have an SOM system as well. So -- I'm sorry. Kim?

Kim Randolph

executive
#54

So currently, our tools are centered around the manufacturers because it leverages manufacturer's 867, chargeback data or 852 data, but we're definitely open to conversations of expanding that.

Heather Kinney

executive
#55

Okay. Let's see here. The questions just keeping coming. Thank you. Okay. It looks like there are 2 that are very similar to each other. Let's see. Can you discuss any differences between human and veterinary CS SOM strategies?

Eric Brantley

executive
#56

I can take a stab at that one. So from a SOMS world from a regulatory and as far as DEA is concerned, there's really no difference, right? They're both registrants and they're both selling -- they're either distributing or dispensing controlled substances. Of course, we have both clients. I have some clients who are in the vet space, I have clients who are, of course, in the human drug space. And the algorithm is actually based on a customer's or a client's -- the order patterns and histories for their clients. And whether that's a veterinarian ordering a drug or whether it's a pharmacist at a chain or a retail independent ordering a drug, the same principles apply. You're looking at that customer's ordering history and patterns and frequencies. The client is doing their own due diligence as far as the type of prescribing or dispenses, dispensing that a pharmacy or -- does, what may be appropriate or what may not be appropriate. Why is this doctor's vet prescribing in this X drug and it's not used on animals, for instance. Overall though, I would say from a SOMS perspective, it's pretty much the same. It's know your customer and having a program in place to actually analyze their orders and their ordering patterns and history. So I would say that is very similar.

Heather Kinney

executive
#57

Excellent. Thank you. We have a question that -- it could be 1 or 2, but let me just ask one here. In reference to SOM's pended orders, when an order is pended, what are some examples of acceptance and not -- acceptables and not acceptable rationale?

Paul Hamby

executive
#58

Heather, I assume that means rationale probably for release, what's acceptable justification for release. Eric, I hate to keep putting you on the spot, but I know you did this obviously on both the manufacturing and the wholesale distributor side. Why don't you start, and I'm sure you'll probably give a pretty complete answer on it as well.

Eric Brantley

executive
#59

I love talking SOMS, as you know, Paul. So that's a great question, right? That's pretty much a common question. So when I was in the industry, my thing that I lived by, the thing I always told my team, if you have an order that pends, do not release that order unless you could explain why you're releasing it to the DEA. I always say, pretend like there is a Diversion investigator standing over your shoulder watching you. And if you can't explain it to him or her why you're releasing that order, then don't. Go back to the customer and get additional information. Do all the due diligence that you possibly can until you're comfortable releasing that order because you may have to explain it tomorrow or next week or a year from now to senior management or the DEA or a lawyer in a lawsuit. So that's the thing. As far as acceptable, right, orders pend for many reasons. You have an order pends because it's a new order. Maybe it's a first-time order for a new customer or a drug that you just released. Those may pend because there's not going to be any history there. But you do a due diligence, and you realize, okay, how -- what number based on the research that I've done. Can I release to this customer? Is it a [ shocking ] order? There are so many things that come into play. There's -- some people with a disease. And when winter comes, you have an increase in the cough syrups, and you may see an increase there. So there are various reasons why an order that pends can be released. It's just the due diligence that you have. The -- if you're a manufacturing selling to a wholesaler, they may have acquired a new chain that has 200 pharmacies. So their purchase is going to go up because they have to not only stock their warehouses for those purchased pharmacies, but they also have to stock those 200 pharmacies. So there are reasons that an order would pend, but after review, it can be released. And of course, there's obvious reasons why an order may pend and it may not be released. There may be a substantial increase in quantity, and you reach out to the customer and there's no explanation for that increase. Their customer base has not changed and anything like that, but they have this large order. I definitely recommend reaching out to the customer. And a lot of times, we have enough data on hand with like Kim mentioned the 867 and the 852. We have some chargeback data or maybe we have some data that we've gained from our own internal -- just knowing the customer. But at the end of the day, if there's still a question, always reach out to the customer and get an explanation.

Paul Hamby

executive
#60

And the key -- Eric, I think I know and then you said this in your comments as well. But I mean, I think a key part of that is documenting all those conversations, those interactions as well. Again, where I've heard people get challenged sometimes is maybe they had a great reason 6 months ago, but they're trying to remember the reason. So if your system allows you to capture comments and document, "Hey, I talked to Robert Smith at this particular location on this date," and whatever that substantiation is, you want to make sure you keep really good records that you can come back to, particularly if that account or to ever become in some regulatory trouble because I think that's what we've seen is when somebody downstream gets in trouble, then they start saying who are the suppliers? And why did they elect to release to this particular organization? So that defensibility is key.

Heather Kinney

executive
#61

Yes. Does a manufacturer have the same level of SOM responsibility of a wholesaler or a retailer?

Paul Hamby

executive
#62

Yes, I think we've answered that. And the answer -- the short answer is yes, right? I mean it's a little bit different type of system. You certainly have a very different type of customer in many cases, although I will add one of the kind of nuances we've seen of working with manufacturing customers that have SOM systems. Sometimes the conversations kind of starts like this, where they'll say, "Hey, we only supply big wholesalers," and those kind of things. But we start poking around a little bit. So first of all, you still have a responsibility to check those orders to make sure they're appropriate regardless of their big 3 wholesaler you're supplying to. But the other piece of it is sometimes we'll find programs where maybe they have some direct to downstream. Maybe they have a direct-to-retailer program for a really large retail chain and those kind of things in some cases. So yes, the short answer is yes. I get going. I apologize. And my hand is [indiscernible].

Heather Kinney

executive
#63

It's good. I mean it's -- I mean there are obviously sparking questions, which is great. For a virtual manufacturer who only sell to distributors, can you speak to the requirements regarding know your customers' customer and the minimum data that should be reported back to VM?

Eric Brantley

executive
#64

I guess I can take the initial stab at that. So virtual manufacturers, so does that virtual manufacturer hold a DEA registration, I guess, would be my first question. But as far as a virtual manufacturer who sells to a wholesaler and then the wholesaler is selling their project -- I mean, I'm sorry, their product downstream. I would say my personal opinion is that, yes, SOMS does play a role in that and the downstream activity as far as that virtual manufacturer knowing where their product is going. I would have to consult with our DEA consultants as far as how DEA would view a virtual manufacturer as -- from the regulatory stance as far as DEA. But as far as SOMS, I definitely think it's a good idea to actually monitor that to see where their product is going because it may come back too, even if you don't hold a DEA registration and even if DEA potentially from a regulatory standpoint may not be able to take action. There's also potential civil actions or anything like that. If something happens downstream, there's some diversion or something, it's your product. So as far as like I said, I have to consult with the consultants as far as DEA, as far as the DEA view on the virtuals, but that's kind of my high-level first take.

Heather Kinney

executive
#65

Thank you. It's good that you have access to them. That is for sure. So I have one more here. We are a manufacturer and do not handle any sales orders. We ship everything made on site to our sole distributor, and they handle sales, et cetera. We have always produced the SOM SOP from the distributor to the DEA during inspections without any issues so far. Do we still need our own SOM?

Paul Hamby

executive
#66

Yes. So this -- I mean this -- sorry, I'll hop in and take a quick stab at this. So we do run into a wide diversity of distribution models and manufacturers that maybe only have one distributor they're working with, only have a hand -- has really a small number they're working with. I think we've had those conversations internally. And every time we have those conversations, the answer is, there's not an exception in the regulation. So does the SOM system, can it be different than maybe the complexity of somebody who has tens and hundreds of clients or customers downstream that they're distributing to? I think the answer is, of course. So I think the answer to this particular question in my mind, and Eric, if you disagree or feel differently, hop in here and let me know. But I think you would have to have something that shows that you, as the manufacturer, have done something intentional. Maybe you need to qualify that distributor. I mean that's great you're supplying the distributor's SOM SOP because that kind of guides what they do, but to cover your regulatory responsibility, I think you may would want to consider having some level of due diligence to that distributor, something documented on hand. And then still probably some level of analysis of their orders. If their orders were to spike in a very unusual way, size, pattern and frequency, again, I think you would want to have some kind of defensibility that you've done something not just kind of advocated your full SOM responsibility. So Eric, do you agree with that? Or what are your thoughts on that?

Eric Brantley

executive
#67

Yes. Yes, Paul, I totally agree with that. Yes, definitely. If you are a manufacturer and you're pretty much shipping your product to a single distributor, whether that's a distributor in the sense of the Big 3 or distributor in the sense of a 3PL. I guess, a couple of questions would be, one, you'd ask the manufacturer, do you have a DEA registration? And two, I know it says that you're not managing the orders, but do you have visibility to the orders? I found a lot of times with some clients that they manufacture the product and then maybe a 3PL or another distributor distributes that product for them, but they still get their orders into their ERP system and then they're sent to that distributor or that 3PL. And if that is the case, I would say that you do have visibility to those orders. Another thing that I see that's common is the distributor may or may not reach out to the customer for questions around their order. They may go back to the manufacturer, and then the manufacturer reaches out to that customer. So it all depends on your scenarios. Without knowing all of the details, it's hard to answer. But you could definitely reach out to us through our e-mail. But I will say that if you do have one of those 2 scenarios that I mentioned, you definitely would -- you're required to have a SOM system. And as Paul mentioned, you should have a SOM system. So I definitely agree with you, Paul.

Heather Kinney

executive
#68

Excellent. So unfortunately, we are out of time, which is -- I am so grateful for this amazing interaction from the audience today because we've got a lot of really good questions. We may have missed some because we did run out of time, but we do have contact information, and we'll try to circle back with you if we did miss a question. Just to kind of summarize. One thing I just want to reiterate is what Paul said, he used a great word and that is intentional. So in order to sort of stay compliance and continue to evolve, we all need to be intentional in our actions. And you being on this call showing the initiative and asking these tremendous questions really shows that you are engaged. And that is, in my opinion, the first step. So we really appreciate the engagement and the questions and obviously, the need to continue to improve and stay together and keep making this better and better. So I really appreciate your time, and we'll follow up with you. Please feel free to fill out the survey. And also if you have any questions or any -- here's our contact information here. So please feel free to reach out to any of us. So thank you so much for joining today.

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