Jyoti Resins and Adhesives Limited (514448) Earnings Call Transcript & Summary
August 13, 2025
Earnings Call Speaker Segments
Vinay Pandit
executiveLadies and gentlemen, on behalf of Kaptify Consulting Investor Relations team, I welcome you all to the Q1 FY '26 Post Earnings Conference Call of Jyoti Resins & Adhesives Limited. Today on the call from the management team, we have with us Mr. Utkarsh Patel, Promoter and Managing Director; and Mr. Samit Shah, Chief Marketing Officer. As a disclaimer, I would like to inform all of you that this call may contain forward-looking statements, which may involve risks and uncertainties. Also, a reminder that this call is being recorded. I would now request the management to give us the opening remarks detailing us about the business and performance highlights for the quarter ended June 2025 and their plans for the coming year, post which we will open the floor for Q&A. Over to you, Utkarsh ji.
Utkarshbhai Patel
executiveGood morning to all investors and analysts. I welcome you all to the quarter 1 FY '26 post earnings call of Joyti Resins & Adhesives Limited. Quarter 1 has been an eventful quarter for us, signified by kickstarting our advertising, marketing and branding campaign with [ nortored ] actor and celebrity and our brand ambassador, Mr. Pankaj Tripathi. We have released multiple advertisements across several TV channels like AajTak, India TV, CNBC, ZEE Business, et cetera, also on Instagram, Facebook and other digital mediums to provide the necessary push to our pan-India growth plans. We have established our presence in 14 states with Delhi and UP being our newest states. Our aim is to widen our offerings in existing and new states and increase our penetration in existing states. Our top 5 states contribute to 75% to 80% of our overall sales volumes. However, other states have witnessed good initial traction to our ground efforts. Quarter 1 witnessed early monsoons, which lead to softness in the demand for wood adhesives, and I'm sure has also impacted several other related industries. However, while other competitors witnessed sharp drop in sales, we were able to keep our volume drop within the 3% lower threshold of what we achieved last year. This was further supported by our continued efforts in the trade with more than 30 dealer meets and mega meets of our end user carpenters conducted in April and May month across territories. Our latest investor presentation uploaded to exchanges has highlighted our latest ad campaigns with links to the ads as well as pictures of the dealer meets conducted. We continue to operate at 60%, 70% capacity utilization rates. We are looking to increase our brownfield capacity by 1,500 tonnes per month over a period of next 6 to 12 months, which will take our total capacity to 3,500 tonnes per month, thereby enhancing our ability to produce and sell more, get operating leverage on higher volumes as well as be competitive in the market. The total CapEx expected in this brownfield expansion will not be more than INR 10 crores. Further to this, we are trying to scout the land of our greenfield expansion on the outskirts of the city. As and when we move forward on this, we will keep you updated. Overall, we continue to be focused on reaching INR 500 crore turnover mark over the next 3 years lead by volume growth. We also continue to guide for a long-term 22% to 25% EBITDA margin range as we have always done in the past. We are working hard on the ground level as well using all available opportunities for branding, marketing, advertising and trade marketing to scale up and maintain our #2 position in the synthetic wood adhesives space. Now I'm opening the floor for questions.[ id="-1" name="Operator" /> We'll take the first question on the line from Mr. [ Smith Gala ].
Unknown Analyst
analystThere are 2 or 3 questions. The EBITDA margins as guided have come down because the increase in marketing spend. But at the same time, the revenues have not catched up to that. That was question one. And with the guided revenue catching up in the year to follow, there was a guidance that operating leverage will help the EBITDA margins to not go down. So what's your take on that?
Utkarshbhai Patel
executiveSo as I mentioned that quarter 1 was soft due to the demand and because of the early monsoon was there and that affect the business, all the building construction material. And we have done the trade marketing in April and May months. So that leverage will be for the year. So it is not the immediate we can get increase into the revenue, but we are trying our best and we are on the ground efforts with our trades and our end users also. So we are very confident about the next 2, 3 years of journey, what we are taking and lifting this organization from that level.
Unknown Analyst
analystOkay. So your full year guidance for revenue growth is now -- is it adjusted?
Utkarshbhai Patel
executiveSo that is not -- it's a Y-o-Y 3% drop in the volume as quarter 1. But we have 3 more quarters to cover that and we are optimistic for the -- after Diwali, the market will be open at that level that we can cover our volume growth.
Unknown Analyst
analystOkay. And EBITDA margins will stay for '20% to 25% there will be no operating leverage with volume growth guidance?
Utkarshbhai Patel
executiveSee, we have always guided that 20% to 25% EBITDA for the longer term. But right now, as you can see, that is 27.5% we land. And because of the trade marketing aggressively we done into the April and May month. We've done more than 30 dealer meets and several mega meets for our end users. So that expenses come into this quarter. But I think 70%, 80% territories is already covered with this trade marketing. So within this next 9 months, trade marketing will be less as compared to the quarter 1. But we will continue about the brand communications, what we have guided for that. So we are -- I think we are optimistic for the 27% to 28% EBITDA for this year throughout the 4 quarters.
Unknown Analyst
analystOkay. So for this year, it will be 27% to 28% and going forward, it will shrink with volumes.
Utkarshbhai Patel
executiveRight.
Unknown Analyst
analystSo -- but going forward after this year, the volumes increasing will not help the operating leverage to keep the margins at 27%, 28%.
Utkarshbhai Patel
executiveThat can help, of course, if we can grow by the good volume, then that will get that, of course. But we want to give the conservative guidance to the investors. So that's why I'm keeping the 27%, 28% figure. [ id="-1" name="Operator" /> We'll take the next question from Aditya [indiscernible].
Unknown Analyst
analystSir, are you stepping up sales promotion expenses in your top 5 mature markets?
Utkarshbhai Patel
executiveSee, it's about the customizations right now. We monitor the territories and where we found a more competitive market and we don't want to lose the customer. So we modified our sales promotions offers within the territory. So that customizations programs and that CRM we are into that and to build the deep -- to do the deep penetration within this end users criteria and everything. So yes, we do the customs in a way that we can not lose the market shares.
Unknown Analyst
analystOkay. Customization in the sense that different from mature markets -- different from mature markets and newer markets?
Utkarshbhai Patel
executiveYes.
Unknown Analyst
analystOkay. So what -- can you just list down a few of the methods which differentiates both of them like in the way you do the sales promotion expenses there?
Utkarshbhai Patel
executiveSee, basically, in the newer markets, it is initial stage, we want to push our product. We want to do placements of our products into the shops, into the retail counters. So that is the program that how can we give them that comfort to associate with us with a new brand, example, in UP and Delhi. So right now, we have -- do the placement of 550 counters in UP. So it is a different strategy as compared to the Gujarat because Gujarat is already accepted market for our brand and UP is a newer market. So we do small, small programs, small placements like 50 kg, 100 kg placements into that sales promotion offers and in Gujarat, it is volume-based, loyalty-based offers, so like this.
Unknown Analyst
analystSir, since you mentioned that Gujarat is already a well-established market. So why do you think there lies a need of doing promotion expenses there?
Utkarshbhai Patel
executiveSorry, why?
Unknown Analyst
analystWhy do you think the need lies to do the sales promotion in the markets of Gujarat?
Utkarshbhai Patel
executiveSo it is the customer satisfaction and the loyalty about that. So we don't want to lose the market share. We are keeping our margin at that level into the Gujarat. But a few things require required is required. So we believe that we should focus about the long-term association with the carpenters or the dealers. So it is not like that we keep our margin and we just shut down all the promotions and discounts and not pass to them. I don't think so that is the right strategy for that.
Unknown Analyst
analystOkay. And sir, how much do you expect to spend on TV ads on a quarterly basis?
Utkarshbhai Patel
executiveSo we are targeting 7% to 8% of total revenue for the entire year. So half will be into the trade marketing and half will be into the brand communication. So you consider 4% around of the revenue.
Unknown Analyst
analyst4% on brand communication comprises of TV ads and the one which we spend on brand ambassador, right?
Utkarshbhai Patel
executiveNo, it is about the brand communication. So it is about the TV, if we go about the print or media or any kind of outdoor holdings or et cetera. So that considers the brand communications. [ id="-1" name="Operator" /> We'll take the next question from [ Mahek Singhvi ].
Unknown Analyst
analystMy question is why the other expenses have shot up this quarter in comparison to the last quarter, even the last year's quarter?
Utkarshbhai Patel
executiveSo mostly the expenses into the sales promotion offers this time. And other expenses you are consider it about the transportation cost and other branding and advertising. So how -- can you elaborate how you compare with the quarter 3 of last year or what?
Unknown Analyst
analystYes, quarter 4 and even quarter 1 of last year.
Utkarshbhai Patel
executiveYes, because we do the more expenses into the April and May month. So that is the reason. And March and February month was the revenue month. So we cut down that expenses.
Vinay Pandit
executiveSo Mahek this will also include expenses towards brand ambassador and the events and all that we spend actually.
Unknown Analyst
analystOkay. Okay. And another question I wanted to ask is the raw material cost is very less compared to other competitors like Pidilite or HP Adhesives. So do we have any cost optimization in place, sir?
Utkarshbhai Patel
executiveSo the difference is the product portfolio. They have so many products within the basket. So we cannot consider the same raw material as their. So there is a different paints, epoxy adhesives, construction chemicals are there into that portfolio, and we are into the white group. So that's why there is no comparison for that.
Unknown Analyst
analystAnd, what is the capacity utilization in this quarter?
Utkarshbhai Patel
executiveFor this, quarter one, you are saying?
Unknown Analyst
analystYeah. For quarter one.
Utkarshbhai Patel
executiveSo it was around 65% to 70% capacity. [ id="-1" name="Operator" /> We'll take the next question from [ Shanti Sarawgi ].
Unknown Analyst
analystActually, my question was in regards with the sales promotion expenses. So, last year -- from last year, the current -- in current quarter last year, the expenses almost increased by 50%, close to 50%. So like this year, we have hired like Pankaj Tripathi, so the increase is mainly because of that or any other reason also?
Utkarshbhai Patel
executiveNo. So because the production and the cost of the celebrities comes into this quarter, so because of that, but that is going to divide into the entire 3 years of rain. So it will not be higher for that level for all the quarters. And also, we have started to spend into the brand communication. So this is first time what we came into the media. So that's why this is the first time expense into our balance sheet.
Unknown Analyst
analystLike the cost we have paid to suppose the brand ambassador, which has been accounted for this -- in this quarter for the entire three year for period or it's like we divide into every quarter, every year?
Utkarshbhai Patel
executiveNo, it is about the -- all expenses not come into that. That is partly payment and that about divided into all the quarters. But depends upon that how we pay and that is the methodology guided by our auditor. So it is not the full payment done yet, and it is partly divided into the quarters.
Unknown Analyst
analystSo like you said that from current year, we'll be spending close to 8% on the promotion and everything. But last year, what was the percentage you are spending on the same kind of things?
Utkarshbhai Patel
executiveNo, that was 0 because we have started the brand communications from this quarter only. So before years, we were into the 2% of trade marketing of the revenue, 2% for the trade marketing, the dealer meets, carpenter meets, gathering, et cetera. And now we are moving to this TVC digital campaigns, et cetera. So this is the first time these expenses there.
Unknown Analyst
analystCurrent year, we'll be adding almost 8% cost to our expenses side from current year only for this particular…
Utkarshbhai Patel
executiveYes, we can consider 7% to 8% of the revenue.
Unknown Analyst
analystJust a request, if possible if you can make a special heading for this particular expenses that we're having from current year. So for investors, we could have a better idea what the exact cost that we have incurred from this year.
Utkarshbhai Patel
executiveThat is the auditor guidance actually. We cannot change anything. And we'll try our best if we can go with more transparency. We'll try for that.
Unknown Analyst
analystAt least in the presentation, if you can give the details of the amount, that will be helpful.
Utkarshbhai Patel
executiveSure, sure. We'll take these suggestions of yours and we'll definitely look about this if we can do that. [ id="-1" name="Operator" /> We'll take the next question from [ Yash ].
Unknown Analyst
analystYes. Sir, actually, my question is regarding your cash flow statement. I think there's actually a mistake by your auditor. What is happening is on screener and wherever you look, your cash flows are actually looking negative because the FD amount, the money that is going into FDs is getting characterized under the wrong classification. Can you please get that fixed and checked?
Vinay Pandit
executiveNo, no, that is not incorrect. Basically, we give it in our -- whenever there is a quarter where the balance sheet is disclosed, right? We always give a clarification in the presentation that as per the Ind AS accounting standard, right? What is it that is the adjustment in the cash flow because of the changes in the nature of the fixed deposit, right? That adjust we provide that if adjust that back, then what would be the operating cash flow, right? So for example, if you see Q4 FY '25 as per the cash flow statement, it is INR 14.7 crores. But then there is adjustment in the noncurrent financial assets to the tune of INR 2.8 crores. And then there is adjustment in the other bank balance to the tune of INR 30.8 crores. So when you readd that back, the correct or the reconciled cash flow from operation is INR 48 crores. These changes that happen is primarily on account of fixed deposits nature changing with moving to maturity beyond 12 months and to maturity between 3 to 12 and this is again as per accounting standards.
Unknown Analyst
analystRight. No, because when I saw your -- when I was looking at your balance sheet and cash flow statements, it kind of looked like your cash flows are negative, which was very, very surprising for a business like yours. So that is why -- maybe you're right, but…
Vinay Pandit
executiveNo, this is why we give this clarification in the presentation also. And the fact that our cash flows are not negative is clear that we have almost INR 140 crores fixed deposits sitting with us.
Unknown Analyst
analyst100%.
Vinay Pandit
executiveWe make this clarification in the presentation with every half year because it's an accounting treatment, which we cannot handle, right?
Unknown Analyst
analystUnderstood. No, makes sense. Your capacity utilization, like sir said, I think, is 65%. Just -- could you just throw some light on the brownfield and the greenfield expansion? Because if your capacity utilization is 65%, basically, even if you -- I'm assuming you will push it to 110%, 115%, right? Could you -- what capacity utilization can you go to? And the CapEx that you're doing, the brownfield and the greenfield, is it for the same products or different products? Or are we looking to get into different product categories?
Utkarshbhai Patel
executiveNo, for the brownfield and greenfield both for this product only. And right now, the utilization is almost 85%, 90%.
Unknown Analyst
analystOkay. I thought you said 65%. Hence, I asked.
Utkarshbhai Patel
executiveNo, no. So right now, it is utilization is there, but the maximum capacity is 85% we can consider for the total capacity.
Unknown Analyst
analystOkay. So basically at 85%, you max out is what you're saying, sir?
Utkarshbhai Patel
executive85% to 90% max out, we can because sometimes the plant breakdown and there are so many factors that we consider into that. So that is 90% we can say of the total capacity.
Unknown Analyst
analystRight. And the brownfield expansion also is for the same product, same thing, right? No difference there.
Utkarshbhai Patel
executiveSame products.
Unknown Analyst
analystYes. And is this brownfield expansion close to a greenfield expansion?
Utkarshbhai Patel
executiveNot exactly close to, but we have not started for that. But we'll keep continue to guide our investors. And I think we will move for that for the next year's planning. We can consider into '27, we'll start planning for that.
Unknown Analyst
analystBut are you planning to do it in the same state? That was my main thing that -- the thing that…
Utkarshbhai Patel
executiveSame state. Nearby in Ahmedabad, same state.
Unknown Analyst
analystOkay. And you said you want to enter new states, right? Could you just kind of guide us on which state you're planning to be more aggressive to grab market share, which state do you see the most amount of sort of potential in? And which state you want to be very aggressive with in terms of sales growth and sales promotions?
Utkarshbhai Patel
executiveSee all the Tier 1 cities are always where the real estate and infrastructure are more developing and the more population is there. So we consider UP is a very good state that the new developments are next coming years. We are optimistic for the West Bengal also. We are applying for the Bihar, Jharkhand, Orissa states also. Telangana is doing well also. So we want to do more penetration in Telangana also.
Unknown Analyst
analystSo when you enter new states, sir, do you basically just hire a particular distributor for that area or for that particular state? Or how do you exactly enter a new state? What do you do when you're entering a new state?
Utkarshbhai Patel
executiveSo it's about network establishment. So obviously, we find out the more experienced people into this network who has a good network with the dealers, the hardware plywood laminate shops. So of course, we find out that type of channel partners. And we also hire a well-experienced team in our field for that.
Unknown Analyst
analystIs it safe to assume you kind of target like Pidilite distributors or Pidilite sort of people who are already working with established brands?
Utkarshbhai Patel
executiveSo it's not about that particular product or particular brand distributor. We see about the network what he has, how he is motivated and how he can help us to grow our business. So it is not kind of fixed formula, we can say. But yes, of course, very well experienced and well network people who can push our product from the first day. So we always find out about that channel partners. [ id="-1" name="Operator" /> We take the next question from Vijay Shah.
Vijay Shah
analystSo my question is, see, you've seen a 3% decline in volume, and there is a 9% growth in revenue. So that would imply around 12% kind of growth in your realization. So what does explain that 12% growth in the realization? Is it the price hikes the industry has taken, the reduced discount or there is some change in product mix?
Utkarshbhai Patel
executiveSo can you can you repeat this 12% of?
Vinay Pandit
executiveSir, I'll answer that question. So the revenue that you see is on account of the adjustment for redemption and new provisions, right? If you were to reverse that back, then the revenue will be around 5% negative in which 3% negative is because of -- 3.5% negative is because of volume drop.
Vijay Shah
analystSorry, I did not understand this because…
Vinay Pandit
executiveEvery quarter, we have new points created and points redeemed, right, which get adjusted in the revenue. If you adjust that back, then the revenue comes to minus 5%, in which what we have said is minus 3% is because of volume drop.
Vijay Shah
analystJust want to understand. So, more redemption took place during the quarter. That's what you mean?
Vinay Pandit
executiveYes.
Vijay Shah
analystOkay. So more redemption took place when you are talking about 3% volume growth, you are not talking about the growth or volume which you have given to carpenters on redemption of the points. You are talking about the volume which you sold along with the points, right?
Vinay Pandit
executiveNo, we are just talking about net sales. We don't talk about any free goods, nothing. We're just talking about net sales. The net sales is down 3% in terms of volume.
Vijay Shah
analystYes. But on the revenue, it is gross and in the volume, what you're talking is net. That is the difference.
Vinay Pandit
executiveThe revenue is also net adjusted. When you have redemptions, you don't give any free goods to carpenters. There are different, different schemes in which they take different products, right. So you don't give free goods to them. So when that redemption happens, it gets added back to the revenue. And when they create new point, it gets deducted from the revenue. So if you adjust the net effect of that, the revenue is minus 5%, of which minus 3% is because of volume drop.
Vijay Shah
analystGot it. So let's say, minus 5% is your revenue and what is reported is plus 9%.
Vinay Pandit
executiveCorrect.
Vijay Shah
analystSo are you saying that you gave out a kind of 13% kind of goods to -- different goods to them and that is coming in your revenue? Actually...
Vinay Pandit
executiveNo, the right way to word it would be that there was incremental redemption versus provision creation of almost INR 5 crores.
Vijay Shah
analystOkay. But when you -- incremental redemption, so when…
Vinay Pandit
executiveSo the difference between redemption and provision creation is approximately INR 5 crores.
Vijay Shah
analystSo actually, there is more redemption than the provision creation, right?
Vinay Pandit
executiveCorrect.
Vijay Shah
analystAnd that redemption is happening. So incremental INR 5 crores of whatever redemption happened, you have not sold that much of adhesive, you've given them other things, whatever it could be a bike or it could be a…
Vinay Pandit
executiveNo, no. So when the points get created is what defines that whether we have sold more or not. When the points get redeemed does not define whether we have sold more or not, it is a redemption process which a carpenter can exercise at any given point of time, right, because of the points that are accumulated with them or we sometimes also have our team pushing them to redeem the points. But that does not define whether we have sold more or not. So when I tell you that our volume growth was down 3%, that will define how much have we created this time or how much carpenters have bought and therefore created their points.
Vijay Shah
analystHonestly, I don't think that I really understand this part. And...
Vinay Pandit
executiveI'll explain it to you. When we sell goods...
Vijay Shah
analystIf you can explain with like what was the volume number, then it will be helpful. And I think this is a very central question with respect to the liabilities which is sitting in there, cash which is sitting in there and this reconciliation. So if you can patiently explain, I think it will be for the benefit of entire shareholder community. Is it 1Q number of this year. I mean, if you can just reconcile this number, actual numbers rather than talking in percentage that what happened so whatever number you have reported of around INR 70 crores odd, INR 75 crores, how that number has come. If you can reconcile that number, it is helpful. If you are telling me that it is 8%, 3% and all these numbers, I really don't understand.
Vinay Pandit
executiveNo, I already gave you that. Only thing is we cannot give you some very specifics due to competitive reasons. So the INR 75 crores that you see, which is the reported revenue in that if you reduce the net of provision versus redemption, the effect is approximately INR 5 crores. So your effective sales which we capture on account of actual sales without any adjustment of redemption is approximately INR 70 crores, right, which is lower versus last year Q1. Last year Q1, the adjusted revenue was INR 74 crores. Last year, it was the reverse. There was more creation versus redemption. So last year, there was a reduction of INR 4.5 crores in the revenue, which we add back was INR 74 crores. This time, if there is incremental redemption of approximately INR 5 crores, which if we reduce it comes to INR 70 crores. So there is a drop of approximately INR 4 crores, which is approximately 5%.
Vijay Shah
analystOkay. I'll take it offline. And so we are talking about around 20% kind of volume growth for the full year. Can you give us -- this will actually through the year translate into 20% kind of revenue growth, the one which you -- I mean reported revenue growth or it could be any number after that?
Vinay Pandit
executiveUtkarsh ji, do you want to answer that?
Utkarshbhai Patel
executiveSee, we are trying our best, and we are working on the ground level. See, every year, we are putting more efforts and putting more creativity into our current management. So as I mentioned that first time celebrity has onboarded and we have started brand communications and in quarter 1 we do the trade marketing more than 30 dealer. So this is the first time that -- because it is in the 45 days we have done the 30 meets. So if we consider the 1st April to 15th May, every day or every alternate there is a meet into some territory an example in Jaipur, in Mumbai, in Bangalore, in Ajmer, or in Ajmer or Kota or Indore. So every territory, most of the territories we covered. So these are the efforts we have done the aggressions, but that effects cannot generate the immediate revenue into within this quarter 1. So that is a -- this investment will lead us to the more revenue growth into the coming quarters. So we are optimistic for that and as the quarter 1 was all over soft, the demand was all over soft, we can see all over the building construction material industries are not into that growth. So we are optimistic for the next three quarters. And after Diwali, I think the market will be with more demand and we can cover that, this gap from that.
Vijay Shah
analystBut after Diwali, I mean 2Q also will be on the similar line. It is more about second half, when you would look to recoup entire volume guidance.
Utkarshbhai Patel
executiveSee, actually what happens to us is, as I mentioned that 75% to 80% revenue is generated from the 5 states. So remaining states are into the development. So in UP, we have started the 550 counters. So new 550 people of retailers now know our product and they are keeping our product. So I think that is a good start and that is the initial stage, initial placement state. So that is not a big volume generated from UP. So the registration program also into the pipeline. So we are onboarding so many carpenters into these newer states. We are hiring the people. So it is on the development stage. We are improving our CRMs, we are improving our customized programs. So we are on that stage to lead this. And this is a B2C, this is a network business. So it is not immediate effect we can get about. But if we go about the longer term, then if we have achieved this INR 300 crore of top line, so we are very confident about that from that -- from this level we can take our organizations to the INR 500 crore of top line.
Vijay Shah
analystSir, only one comment. I mean, if 1.5 years back also it was the same thing that we are getting into new state and that time also the story was about UP and Delhi. Now 1.5 years later also the story is about UP and Delhi and the growth, I mean in F '24 it was a negative, slight negative revenue growth. In F '25 it is 10% growth. So sir, I mean, we have spent enough and more time in UP and Delhi. So if there is any milestone where we can be much more certain that, okay, those markets are like now turning around for us. Otherwise, I mean, it will be always that, okay, we are investing, of course, you would be investing in new states. But finally, the revenue growth has to be -- I mean, if I look at your revenue versus your top competitor, it is a very small proportion, small fraction of them. So taking away market share, should it be that difficult and what kind of revenue growth we should be looking at? I mean, I guess probably much faster revenue growth, especially F '24 and F '25, the growth was subdued. So probably we should be looking at much, much faster revenue growth in '26, '27. That is how probably investors would look at the company. So I thought I will just share with you.
Utkarshbhai Patel
executiveSee, you are very right on your view, you are as an investor, you are what seeing and what you are explaining, it is very right. But see, we need to see about the strong and steady growth also. As Jyoti Resins, as a Euro Adhesives, we have always look about the concrete and the strong steady growth. So you are seeing our balance sheets that we are delivering 30% of EBITDA. So no other any industry in a white glue has delivered that. So that is the first thing what I want to mention. So that is always -- it's a parallel things. If I just go away for the just burning the money, this hardcore earned money and just go for that. So it is not like that, what strategies we want to believe about that. We always want to focus into the core of the actual customers and what is the problem with that and how can that retain us and how can be there loyal to us as a brand level. And I believe when you go in a sub-level faster and you just spread a network like anything and you appoint so many channel partners, you appoint so many people, then the quality will be compromised. So we don't want to go about that as Jyoti Resins, we always believes about the profitability should be there and we have maintained that from so many years. We are debt free, we are not hiring, we are not taking the debts or any like startup business, what they are burning money like anything. So we are not into that path. So maybe you are right in that level, but we are trying our best that how can we leverage this network and how can we go more faster about that. But I'm very confident about the if the market will support, we will definitely reach our destinations for that. [ id="-1" name="Operator" /> We'll take the next question from [ Amit ].
Unknown Analyst
analystSo like, how much is the current confirmed orders and dealer stocking levels post Q1 marketing push?
Utkarshbhai Patel
executiveSorry, can you repeat the questions?
Unknown Analyst
analystSo the confirmed orders or dealer stocking levels post the Q1 marketing spreads?
Utkarshbhai Patel
executiveConfirmed orders?
Unknown Analyst
analystYes, or the dealer stockings like the inventory level with the dealers?
Utkarshbhai Patel
executiveSee, we are working with the 13,000 dealers. So it is not possible to -- it's not like a B2B kind of business. So it is a current situation that we are getting the orders daily basis into this model. And we have kept our inventory into 52 depots of our PAN 14 states. So that dispatch goes from that depot. So it is a daily basis, daily, at least twice the delivery is there for that. So it's a different stock maintained by the different stockist.
Unknown Analyst
analystOkay, sir. And so one more thing like about the market leader, can you just throw some light on like, what is the difference in like ours and them like, they are a big company, but like, what is their size? And what is our size as far as the adhesive is concerned?
Utkarshbhai Patel
executiveSo it's a -- I cannot guide you about the particular company or brand in this call, but I can give you the all over market.
Unknown Analyst
analystYes, the TAM, no?
Utkarshbhai Patel
executiveYeah, so see, it's a INR 7,500 crore of market per annum, and we are into INR 300 crore of top line. So we are planning to grab at least INR 500 crore is the first benchmark we want to achieve. And then after that INR 1,000 crore, we want to reach about that. So it is a thought process that as a brand, as a Euro Adhesives, we want to be present ourselves at least 25% of market share in each state. So this is the journey what we want to go for next years.
Unknown Analyst
analystAnd sir, this INR 7,500 crores TAM is for India or for the global level?
Utkarshbhai Patel
executiveINR 7,500 crores.
Unknown Analyst
analystYes, this is for India or for the global?
Utkarshbhai Patel
executiveFor the India. [ id="-1" name="Operator" /> We'll take the next request from the chat box. I request Yash to unmute and ask the question.
Unknown Analyst
analystYes. Sir, have you ever explored the export markets? Why don't we look at exporting our products?
Utkarshbhai Patel
executiveSo the reason is always it is about the vision. And our vision is to make our Euro Adhesives retail segment brand. So it is already a huge market share lying into India in our current states. So we don't want to lose our focus, even 1% focus into that. So we are more focusing into the develop these remaining 9 states that we can penetrate more and we can go for the at least 25% of market share. So if once Euro Adhesives is a brand and now people, the carpenters are accepting us as a white glue brand, then that is a continuous sales what we are getting for that. And that is a B2C networks beauty about that. And we want to continue our journey into that only.
Unknown Analyst
analystYes. But sir, I've also noticed that brands like yours in general in categories like yours, which are highly competitive, have done very well in markets like for example, Bangladesh, Sri Lanka, Nepal, because there competition is very low. And the markets are also kind of developing as we go forward. I just wanted to know if you've explored these markets, have you explored these opportunity opportunities yet? Or you still haven't got there? You're still just focusing on local?
Utkarshbhai Patel
executiveNo, we have we have thought about that, obviously. And we have discussed internally also. But all the vision is about this domestic market, and there is a market share that what you are thinking about that, that should be into the thought process when the market share is limited, and you have covered entire the market, then definitely we should go about that growth also. But right now, if the nearest market shares are pending at doing this so much, and we can grab this opportunity in this way. So we don't want to lose our focus into that. And right now, Euro is at that level because of the first strength is the focus, we have remained into the white glue. And we have a direct connection with our users, our retailers, and that's why we are getting this type of EBITDA. So we don't want to do for the going for the overheads. And after one or two or three years of continuous journey, and then we came to that positions can no, no, now we want to focus into the more domestic. So we are -- we have that vision that we want to go for the domestic only.
Unknown Analyst
analystRight. And, sir, as a percentage of cost, what is our logistics cost? Let's say to move material from our factory to our distributors in other states.
Utkarshbhai Patel
executiveIt is very to very state wise, but it is generally 2% to 2.5% of the revenue.
Unknown Analyst
analystYes. So one of my -- the reason I asked you this particular question is, why are we expanding the brownfield in the same state? Why are we not doing that in a different state? Some sort of cost optimization.
Utkarshbhai Patel
executiveWe have put into the central and western part. So that is the first reason. Gujarat, Maharashtra, Karnataka is the western and central part. If we grow in the east part after the coming years, maybe more will generate the volume, then we will require to set up the plant into the nearest area. Right now, it is not the requirement for that because it is generally 2% to 3% of the transportation cost for that.
Unknown Analyst
analystAnd do you give state-wise break-up sales?
Utkarshbhai Patel
executiveCannot give you into this call because it's a competitive information. So it's not possible for me to give the break-ups.
Unknown Analyst
analystAt least if you can tell me your top three states make up for what percentage of your sales, whatever those states maybe?
Utkarshbhai Patel
executive5 states what I already mentioned, Gujarat, Rajasthan, MP, Maharashtra and Karnataka. It is a 75% to 80% of our revenue.
Unknown Analyst
analystGreat. And sir, as far as our balance sheet is concerned, we have INR 150 crores of cash in our balance sheet. And like you said, the CapEx is not more than INR 15 crore, INR 20 crore, right? The cost of CapEx?
Utkarshbhai Patel
executiveBrownfield will be below INR 10 crore, what we are going to plan for the next 6 to 12 months.
Unknown Analyst
analystAnd the greenfield?
Utkarshbhai Patel
executiveGreenfield around INR 45 crores. But that will be coming not on an immediate basis, that will be done into part-to-part for that. So within two years that INR 45 crore will be investment.
Unknown Analyst
analystAnd my last question, what kind of raw material do you stock up? For how many months do you stock up your raw material in general? Like when does raw material volatility sort of start impacting us? And where do you source your raw material from?
Utkarshbhai Patel
executiveYes, sure. We do the contract with our existing vendors and that is a three-month contract. So if the raw material is procured for the three months actually. Not in our inventory, obviously, but...
Unknown Analyst
analystExactly, exactly. Hello?
Utkarshbhai Patel
executiveYes, three months of the contract we do.
Unknown Analyst
analystSo every three months you basically fix a rate every three months, right? Is what I'm understanding. Hello?
Utkarshbhai Patel
executiveYes, yes.
Unknown Analyst
analystYes. And so let's say raw material, because I think in the last two years, raw material prices have fallen a lot, right?
Utkarshbhai Patel
executiveIt's not much fallen, it is almost steady for that. Not much fallen. It is about the 1% or 2% max variations, not more than that.
Unknown Analyst
analystSo in the last four years, what kind of volatility have you seen in the raw material costs? Have they varied too much? Has it been a volatile sort of commodity, your raw material?
Utkarshbhai Patel
executiveSee, our main raw material is the VAM, vinyl acetate monomer. And the volatility was there into COVID period and within this '21 to '23. And after '23, it is go back down to the routine rates. And it is not volatile if we go about the history of past 10, 15 years. So it is about to INR 65 to INR 75 per kg around. [ id="-1" name="Operator" /> We'll take the next question from [ Prashant Shah ]. We'll take the next question from [ Reesha Mehta ].
Unknown Analyst
analystYes, I have just one question. So currently, our addresses can cater to wood, PVC and acrylic surfaces. So do we have any plans to kind of increase the usage of our product, maybe by launching more products just so that we can increase the addressable market within the adhesive space?
Utkarshbhai Patel
executiveSo no, because currently, what I explained that there is a huge market still lying into the white glue. So we want to cover that first. And that is a journey, what we want to take this brand at that level. So we don't want to diversify any products and that is the range is the epoxy adhesives, the rubber adhesives. So there are the very small, small volumes in the particular, the end users level. So we don't want to stuck into that categories. And we are the white blue categories what we have selected, and it is a still a INR 7,500 crore of market. So we want to cover that first.
Unknown Analyst
analystCan you just talk about like, how big is the market for these rubber adhesives or epoxy adhesives that you spoke about?
Utkarshbhai Patel
executiveI don't have the exact figure about that. But the usage wise, when we do the survey about the sites, it's a very small part of that the [Foreign Language] tube, that is the stone or the -- any other materials sticking about that is the epoxy adhesives range. And different is the tiles adhesives are there, then about the construction chemicals are there, the paints are there. These are the different products categories nearby this white blue category. But we want to continue our journey into the white glue only. So we don't want to stuck into the other products for right now, at least.
Unknown Analyst
analystWould it be fair to say that all these other category of non-white glue products would be -- the market size would be maybe less than INR 7,500 crores?
Utkarshbhai Patel
executiveYes, yes, because the higher volume as compared to that is into the white glue. If we compare about that. The paint industry is different. And the first thing is the users and end users are the different actually, if we talk about the tiles and adhesives, then it is the plumbers not the carpenters. So we are targeting to the carpenters only right now. [ id="-1" name="Operator" /> We take the next question from [ Jinesh Vakhari ].
Unknown Analyst
analystSo sir, I had 2 questions. So basically, first one is on the guidance that you gave for sales and promotion that is 7% to 8% of the revenues for the full year. So sir, if I look at the first quarter that has gone by, so your advertisement spend that you have specifically shown in the P&L is around 18-odd percent of the revenues. So sir, can this trajectory, so you said you have not fully capitalized those expenses in the P&L and it will continue in coming quarters. So sir, just to know how this can be at 7%, 8% for the full year. So if you can bring -- throw some light on that part.
Utkarshbhai Patel
executiveSo can you tell me what figure you are looking about...
Unknown Analyst
analystSir, I'm just looking at INR 1,382 lakhs that you have shown under S&P.
Utkarshbhai Patel
executiveThat is actually different. That is about the point redemptions and sales promotion offers redemptions. That is the expense for that. So for that other expenses is the advertisement and brand activities are into that. So you need to see about that.
Unknown Analyst
analystSo sir, sales and commission would also constitute of the same thing that you are highlighting?
Utkarshbhai Patel
executiveNo, that is the commissions what we are passing through our stockist and channel partners.
Unknown Analyst
analystSo the advertisement expense have not been shown separately.
Utkarshbhai Patel
executiveThat is the other expenses. And that is the guidance by the auditors. So that is into the other expenses.
Unknown Analyst
analystAll right. All right, sir. And sir, second question was on the thing that you just highlighted about the redemption in the provision the adjustment you are doing in the revenue part. So just wanted some clarity on that. So if I understand, once we are selling the goods to the dealer, so we will be booking some revenues on -- we'll be booking the revenues and the proportionate the provision or the scheme that we are offering to them, we will be creating a liability for the same. So sir, how the redemption then be impacting the revenue part? So sir, that I couldn't get your point on that. So if you can please explain this thing.
Utkarshbhai Patel
executiveSo Vinay ji has already explained into the detail into this call. But I suggest if you go offline with the Vinay, he can guided us into the more detail. I suggest you do that. We discuss into this call. So that's why.
Unknown Analyst
analystAnd sir, last thing on your capacity expansion plan. So post this brownfield, you will be having around 35 liters per day of capacity. So 3,500 tonnes per day of capacity. So that capacity...
Utkarshbhai Patel
executive3,500 tonnes per month, we are...
Unknown Analyst
analystPer month, sorry, Sorry, my mistake, per month of capacity. So sir, post that capacity expansion you are talking about, so how does you look at the utilization level ramping up post you commission that in FY '26? And what is the incremental capacity that you are looking to put up? So some guidance on that part. So the utilization of the existing capacity would also help.
Utkarshbhai Patel
executiveYes. So see, right now, it is a 2,000 tonne current capacity, and we are considered as a 90% efficiency. So we are increasing this to 3,500 tonnes. So it will be almost if you consider the revenue-wise, right now, we are generating INR 300 crores of revenue with existing plant after investing this INR 8 crores to INR 10 crores into the brownfield after this INR 3,500 capacity, we can go our revenue to the INR 650 crores from here. So almost double from here.
Unknown Analyst
analystUnderstood. Understood, sir. So that is at around 80%, 90% utilization level that you are aiming on the full capacity?
Utkarshbhai Patel
executiveRight. [ id="-1" name="Operator" /> We'll take the next question from Vijay Shah. We take the next question from Smith Gala.
Unknown Analyst
analystAs you sir mentioned that the quarter 1 demands were affected because of the onset of early monsoons. So generally, the setting early monsoon onset will also mean an offset of monsoon early. So can we not target the volumes improving in Q2 itself?
Utkarshbhai Patel
executiveDefinitely, we should target. see, our efforts are at the best level in the ground level. But in building construction material in real estate, there is always up downs, you can see over the last years, so many years, there is always up down. Sometimes the market is like that if you see the result of the quarter 1 with this segment, all the companies has not much generated good revenue into the existing current quarter 1. So the reason is overall the demand, but that is not the reason or that is not the excuses I want to give that because of this, it is open. We are into that -- into the growth journey. We are trying our best. But our strategy is always look about the strong fundamentals growth only, not about the primary sales. We are focusing more into the secondary and tertiary sales. So it always takes time to set up this network. If you see about our journey, that is 18 years of journey what we have invested into to set up this network because it is a B2C model, right? So I suggest to look about the longer term generally, not quarter-to-quarter. And we are on to that path, and we'll definitely reach our destination within 2, 3 years for that.
Unknown Analyst
analystOkay. And second question, if I break up the other expenses, which were around INR 25 crores for the quarter, I assume that I break up them into INR 5 crores for marketing and INR 20 crores depending on the top line. So is the INR 5 crore run rate to continue for the coming quarters and INR 20 crores will depend on the top line?
Utkarshbhai Patel
executiveCan you see the number again? The other expenses -- it is INR 7.45 crores of quarter 1.
Unknown Analyst
analystI'm considering all other expenses, excluding employee, I'm including them in the other expenses. So the total comes to INR 25 crores. And I'm considering INR 5 crores will be the run rate for marketing and advertisement spend for the coming quarters as well. It was for this quarter, INR 5 crores was the run rate and INR 20 crores will depend on the top line.
Utkarshbhai Patel
executiveSo it will depend upon the situations also. But you can consider it's 8% of the all over marketing spend. That includes 4% of the trade marketing and 4% of the brand communications. So maybe...
Unknown Analyst
analystThis quarter -- the run rate of the expenses shall continue going forward, right? There should not be an increase or a decrease for marketing spend.
Utkarshbhai Patel
executiveIt is not increase or decrease, but that is very -- a little bit vary -- see as an example, this is August month is a very festive season month. So we are not able to do that type of trade marketing into this current situation as Friday, 15 August or Jan. So that festival affects into the India market. People are not into the towns and like that. So after that, we need to cover into the September month. So it is quarter-to-quarter, we can consider about this will be the same, almost what we have done. But for the trade marketing, I think most of we have investment done into the quarter 1. So it will not that much investment into the quarter 2 for trade marketing, particularly.
Unknown Analyst
analystOkay. And can you just again give a volume guidance for the year?
Utkarshbhai Patel
executiveSee, we are targeting ourselves as 15% to 20% growth at least for the volume every year. And as I mentioned that we are on that journey, Yes, definitely, we have not achieved that one quarter 1 is minus 3%. But still 9 months is there and we are trying our best to cover that. [ id="-1" name="Operator" /> We take the next question from [ Harish Shah ].
Unknown Analyst
analyst[Foreign Language]
Utkarshbhai Patel
executive[Foreign Language] Outdoor marketing is now, into that journey. So quarter 2, quarter 3 you will see.
Unknown Analyst
analyst[Foreign Language]
Utkarshbhai Patel
executiveSee, this product is always about the finishing part. [Foreign Language] [ id="-1" name="Operator" /> We'll take the next question from [ Prashant Shah ].
Unknown Analyst
analystI have basically 2 questions. You have already informed that this quarter, the revenue -- I mean, the volume has degrown by 3%. So I guess that is primary sales. In terms of secondary sales, what has been the trend? What has been the degrowth?
Utkarshbhai Patel
executiveNo, that is the secondary sales only. Tertiary sales is the end user sales. Secondary is that to the retailers and primary is to the distributor.
Unknown Analyst
analystYes. So I mean, what I understood was that same -- I mean, the previous year, first quarter, we had INR 69 crores and this quarter, we had INR 75 crores. And the difference is basically because there has been a volume degrowth of 3%, price increase of some amount and then there has been an excess redemption. So I thought this INR 75 crores or the 3% volume degrowth is primary sales or is it secondary sales? Because secondary sales will not be captured in our P&L. Is my understanding correct?
Utkarshbhai Patel
executiveNo, no, no. So the invoice is generated to the retailers. It obviously goes to the sales. So we don't need to confuse about this primary or secondary. That is the main difference is because of that redemptions came aggressive into the quarter 1. So that is the difference that INR 75 crores and INR 70 crores is INR 5 crores is a difference to that. So all over, we have mentioned that we are less by 3% for that. So we want to be transparent to the investors. So we are guiding at that level. So you can understand more easily for that.
Unknown Analyst
analystSo basically, 3% volume degrowth is in the secondary sales.
Utkarshbhai Patel
executiveIn the secondary sales we can say.
Unknown Analyst
analystSo by project, I mean, what would be the inventory levels at the secondary level because, I mean, we would have added new distributors. So some would -- there would have been some inventory added there and there would be increased primary sales. But otherwise, at the channel level, how are we seeing the inventory? Is there a stress? Or are we comfortable with the inventory level at the dealer level and distributor level?
Utkarshbhai Patel
executiveSo, most of our sales is by the stockist consign sales agents. As an example, what I'm talking about is 52 stockist is that is the inventory in our books, in company books. So that is the stock transfer from factory to that 52 branches. And then that 52 branches dispatch the stocks to the retailers, then it is go to the revenue. Yes. So that goes to the revenue. So there is a different, different stocks into the different branches. It depends upon the volume of that particular branch. So if we go to the newer state, newer branches, then it is not much higher inventory into that because of the volume is still low for that branch. So this is -- doesn't affect in our existing transactions for that.
Unknown Analyst
analystSo I mean, what I was understanding is that the inventory at the branch level is reported in our books, the inventory at the retailer level is reported or that the inventory at the stockist level is reported in his books. Is that correct?
Utkarshbhai Patel
executiveNo, inventory into the stock level reported to our books. And when stock is delivered the material to the retailers, then it goes to the sales.
Unknown Analyst
analystOkay. Okay. Fair enough. Understood. And at 31st March, our receivables was around INR 125 crores, INR 128 crores. What would be the number at this quarter end?
Utkarshbhai Patel
executiveI have not the exact number for that, but I think that is reduced because the reason is that at that time, actually in B2C segment, March month is always the month where we push the material to the retailers because that is a loyalty program of the entire year and the volume growth that take. So we have delivered that INR 80 crores of top line into the quarter 4, that was the highest till date. So that was the reason that we increased that debtors into that particular 31st March. But right now, it is reduced to -- I think it is about the INR 105 crores to INR 110 crores.
Unknown Analyst
analystOkay. And I have some questions regarding the points reduction, but I'll reach out separately to Vinay. [ id="-1" name="Operator" /> We will take the last follow up question from Mahek Singhvi.
Unknown Analyst
analystI wanted to ask in a dealer network, do we have any branded or non-branded lam and plywood companies like do we have dealers that deal in lam and ply and also in our adhesives?
Utkarshbhai Patel
executivecan you repeat this question actually you are not correctly audible for that?
Unknown Analyst
analystDo we have any dealers or stockists that are dealing in lam and plywood also?
Utkarshbhai Patel
executiveSo all of the stock are there who has the network. So I think almost all the stockist has the disbutorship of plywood or laminate company. So they are into this business, we hire them as a stockist because we can utilize their network.
Unknown Analyst
analystOkay. So instead of dealing with the stock, have we tried to directly contact the plywood companies, branded or nonbranded for that matter?
Utkarshbhai Patel
executiveNo, we have not directly with the plywood or company like that because they have already the different networks into the different states, different cities. So we go with the city and the state base only. So we are dealing with the distributor of the plywood and laminate dealers -- distributors. [ id="-1" name="Operator" /> That was the last question for the day. Sir, do you have any closing comments?
Utkarshbhai Patel
executiveThank you very much all the investors and analysts to keeping trust with our brand. We will keep continue our best efforts at the ground level, and we will try our best to take this strong and steady growth for the coming quarters. Thank you very much. [ id="-1" name="Operator" /> Thank you, sir. Thank you for the management for your valuable time, and thank you to all the participants for joining this call. You may all disconnect now.
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