Kalyan Jewellers India Limited (KALYANKJIL) Earnings Call Transcript & Summary

August 4, 2022

National Stock Exchange of India IN Consumer Discretionary Textiles, Apparel and Luxury Goods earnings 58 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the Q1 FY '23 Earnings Conference Call of Kalyan Jewellers India Limited. This conference call may contain forward-looking statements about the company, which are based on the beliefs, opinions and expectations of the company as on date of this call. These statements are not the guarantees of future performance and involve risks and uncertainties that are difficult to predict. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Rahul Agarwal from Strategic Growth Advisors. Thank you, and over to you, sir.

Rahul Agarwal

attendee
#2

Thank you. Good afternoon, everyone, and thank you for joining us on the Kalyan Jewellers India Limited Q1 FY '23 Earnings Conference Call. We have with us Mr. Ramesh Kalyanaraman, Executive Director; Mr. Swaminathan, CFO; Mr. Sanjay Mehrottra, Head of Strategy and Corporate Affairs; and Mr. Abraham George, Head of Investor Relations and Treasury. Mr. Sanjay Raghuraman, who is the CEO, is unable to join the call today due to some personal exigencies. I hope everyone got an opportunity to go through our financial results and investor presentation uploaded on the company's website and stock exchanges. We will begin the call with opening remarks from management, following which we will have the forum open for question-and-answer session. Before we start, I would like to point out that some statements made in today's call may be forward-looking in nature, and the disclaimer to this effect has been included in the earnings presentation shared with you earlier. I would now like to invite Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers India Limited, to give his opening remarks. Thank you, and over to you, sir.

Ramesh Kalyanaraman

executive
#3

Thank you, and good afternoon, everyone. The recently concluded quarter has been yet another positive one for Kalyan Jewellers, and we are witnessing continued robust momentum in both footfalls and revenue across all our markets in India and Middle East. We launched our first franchised showroom in Aurangabad during the recently concluded quarter. And as we speak, the store is performing as per our expectations. We are on track to launch the remaining pilot franchisee stores before the start of the festive season. We have built a meaningful pipeline of additional franchise stores on the back of very encouraging response from the potential franchisee partners. Given the robust pipeline of franchisee showrooms and stability in the operating model of the already launched showroom, we believe we can advance the launch of the next set of franchisee showrooms. In the Middle East, we continue to see strong momentum driven largely by the overall economic recovery in the region and return of tourist traffic. We remain confident on the market and we will be looking for calibrated expansion through internal accrual from the region. Our online vertical Candere continues to show traction, and it will be embarking on the next phase of growth, starting with the launch of the first physical showroom before the start of the festive season. Mr. Vinod Rai has been formally appointed as the Independent Chairman by the Board of Directors with effect from July 1, 2022. Before I pass on to our CFO, Swaminathan, who will take you through the financial highlights of the quarter, I would like to highlight about the remarkable transformation in the profitability of the business when compared to the pre-COVID period. Our consolidated PAT over the four trailing quarters has been approximately INR 380 crores compared to INR 140 crores, INR 150 crores achieved in the few years prior to COVID. Let me conclude by saying that we are confident about the current financial year. Our Q1 performance has been impressive with a continued traction during the current quarter, along with the robust store expansion plans for the rest of the year, we are extremely excited about the revenue growth as well as the overall profitability of the business. Over to you, Swaminathan. Thank you.

V. Swaminathan

executive
#4

Thank you, Ramesh. Good afternoon. We are really happy to be talking to you all after a great quarterly performance. For the recently concluded quarter, our company reported a consolidated revenue of INR 3,333 crores, a growth of over 104% compared to the corresponding quarter of the previous year. Consolidated EBITDA was INR 264 crores versus INR 69 crores in the corresponding quarter of the previous year, a growth of 283%. Consolidated PAT was INR 108 crores versus a loss of INR 51 crores in the corresponding quarter of the previous year. Now let me give you the breakup of the Q1 performance, starting with India. For the recently concluded quarter, our India revenue was INR 2,719 crores versus INR 1,274 crores when compared with corresponding quarter of the previous year, a growth of 113%. Our India Q1 EBITDA was INR 218 crores versus INR 50 crores when compared with the corresponding quarter of the previous year, a growth of 336%. Our India PAT was INR 95 crores compared to a loss of INR 43 crores in the corresponding quarter of the previous year. Now let me share some information about our Middle East business. Our Middle East revenue for the quarter came in at INR 574 crores compared to INR 340 crores in the corresponding quarter of the previous year, a growth of 69%. Middle East EBITDA was INR 47 crores versus INR 18 crores over the same period of the previous year, a growth of 161% Middle East profit came in at INR 14 crores for the quarter compared to a loss of INR 9 crores in the corresponding quarter of the previous year. Moving on to our e-commerce business. Our e-commerce initiative Candere posted revenue of INR 44 crores versus INR 24 crores in the corresponding quarter of the previous year, a growth of 83%. The quarter recorded loss of INR 1.2 crores versus a profit of INR 31 lakhs for the corresponding quarter of the previous year. Coming back to KJL during the quarter, we had no bullion sale, and our gold coin sale to retail and corporate customers was approximately INR 13 crores, which is approximately 0.46% of our total revenue. During the quarter, we opened four showrooms, including [ Technical Difficulty] With this, I'm done with the summary of financials and now open the floor for questions. Thank you.

Operator

operator
#5

[Operator Instructions] The first question is from the line of Aniket Sethi from ICICI Securities.

Ankit Sethi

analyst
#6

It's again nice to see the comment on good new consumer recruits in your presentation after it was skipped in the previous quarter. So two questions there. First part, I wanted to understand, is this largely pertaining to the non-South market? Essentially, what I'm also trying to understand is what would be the difference in contribution from new consumers, rather new customers in your South versus non-South markets on a same-store level basis? The second part is, while I understand it's more of a secular trend, the new consumer recruits, but do some factors lead to acceleration in specific quarters?

Ramesh Kalyanaraman

executive
#7

Yes, so the growth from new consumer has been very similar across both the markets, South and non-South. And the difference in overall growth rates is because of the impact of lockdown in the base period.

Ankit Sethi

analyst
#8

Okay. You mean the base period had some impact of lockdown and rather the sequential quarter, and that's why the gains from new consumers were lower. Is that what we are pertaining to?

Ramesh Kalyanaraman

executive
#9

Yes, yes, yes. So this year, we see more new consumers from non-South markets, okay? That will be because of the lockdown impact. And also because we are opening new stores basically in the non-South markets, the new customer growth will be more there.

Ankit Sethi

analyst
#10

Okay. And what -- the understanding is, let's say, see, you would be gaining -- rather the share of new consumers from unorganized players would be higher, right? It's slightly difficult to gain share from the branded players. But given that thing is that the gains from non-South markets should be higher from the South markets on a like-for-like basis. Is that understanding right?

Ramesh Kalyanaraman

executive
#11

No, can you repeat that question, again?

Ankit Sethi

analyst
#12

South market, let's say, from an industry perspective, the organized -- the share of organized players is estimated to be higher in the South market versus the non-South market. And a lot of your new consumer recruits would be coming from the unorganized market as well, right? The share would be higher from those particular segments. That should be a key advantage for some of the new consumer recruits from your non-South markets.

Ramesh Kalyanaraman

executive
#13

There are two things. First of all, even though in the organized segment, South is like more organized than non-South. But we have still got a majority or a good portion of non-South, what we call unorganized players in South also. So we are gaining market share from there. But when you come to non-South, yes, the unorganized to organized shift is more aggressive there because there is more vacuum from unorganized players. And again, we have opened new showrooms there last year in non-South markets, okay, and South markets. So we will get a new customer growth in the stores which we opened last year.

Ankit Sethi

analyst
#14

Understood. That's helpful. Second, on the franchising bit, can you share some details on how are you selecting your franchising partners, the franchise partners? Are these parties -- are these the interested parties in the jewelry business? Or you are looking mainly at financial investors?

Ramesh Kalyanaraman

executive
#15

Yes. So we are not looking for franchisee partners to get involved in the day-to-day operations at all, okay? So we don't give any preference in experience in the industry because of that. But we have a process put in place where it will be multistage background checks and threshold for net worth, et cetera. And we have a consultant who does the job for us.

Ankit Sethi

analyst
#16

Okay. And till now, how many -- let's say, is this like you signed with a single franchisee and he is expanding your store or it's more like every store is a different franchisee altogether?

Ramesh Kalyanaraman

executive
#17

It is different, which we have signed. So we have signed six LOIs, and we have not signed more than that now because we are just waiting for the first set of franchise to open and get operated. On the franchise, which we have already opened in Aurangabad, it is performing like what we wanted. But we have a pipeline of other franchisee partners who are interested to work with us. We have put them on hold because we want to just get settled more with the existing franchise, which is already there and what we are planning to open in the next couple of months.

Ankit Sethi

analyst
#18

And all the franchising is done in the non-South, right?

Ramesh Kalyanaraman

executive
#19

Everything is non-South. So not only franchise, all the stores planned for this financial year are in non-South, almost all the stores.

Ankit Sethi

analyst
#20

Got it. On the OpEx bit, given expansion, you'll see some operating leverage. So just on the ad spend, if you can just clarify. So you had broadly INR 200 crores of India ad spend in FY '20, the last normal year. So any guidance you have on the absolute numbers given you don't look to enter any new cities? Or we should continue to look at this number from a percentage of sales basis?

Ramesh Kalyanaraman

executive
#21

So we should -- if you look at Q1, it was at 2.2%. But on a year level, I think we should be looking for, what, 2 percentage. That's our target.

Ankit Sethi

analyst
#22

2% on a yearly. Okay, got it.

Ramesh Kalyanaraman

executive
#23

Anything between 1.8% to 2%. So our target is 1.8%, but keep it as 2%.

Ankit Sethi

analyst
#24

Got it. If I can just squeeze one last question. On the jewelry hallmarking bit, any incremental update you can share on all the compliance, whether it has increased or same versus what it was some time back?

Ramesh Kalyanaraman

executive
#25

So they are keeping on fine-tuning the hallmarking procedure wherein there was some loophole where 22 carat and 21 -- 22 and 19 were made compulsory hallmarking. So people used that gap wherein the 20 carat, et cetera, were sold without hallmarking, okay? So that gap is also being solved now. So a couple of months before that is also solved. So they are tightening the process and we expect that further, there will be what we call strengthening stringent processes, et cetera. And next 12 months, I think it will be fully set. That's what we feel because with the increase in duty, surely government will also understand that, that should be also tightened. So there will be more incentive to actually tighten the process.

Operator

operator
#26

The next question is from the line of Shirish Pardeshi from Centrum Broking.

Shirish Pardeshi

analyst
#27

Congratulations for good [indiscernible] So I have three questions. The first question, which comes to my mind that Candere has been growing much faster. But surprisingly, you have booked the losses of about INR 12 million in this quarter. So if you can quantify what is it exactly? Is that OpEx is going up and because of that, this is in nature or it's onetime we have taken some correction?

Ramesh Kalyanaraman

executive
#28

So, Candere, as you rightly said, it has been growing in the range of 80% year-on-year, right from when we acquired it. And now we are looking for the next set of or the next phase of expansion where we have already started investing in upgrading the software, upgrading the team I guess, the marketing spends, et cetera, because we are gearing to the next phase of expansion. As I told you, we are planning to open the first physical showroom before Diwali this year, and we are looking forward for that.

Shirish Pardeshi

analyst
#29

Okay. Okay. So this store, again, will be in non-South market or it will be in metros?

Ramesh Kalyanaraman

executive
#30

It's in Mumbai. It's in Mumbai.

Shirish Pardeshi

analyst
#31

My second question on Slide 36, when I see it's heartening to know that the non-South revenue has moved up from 30% to 34%. I think directionally, it is picking up. But I was a bit surprised that studded has not moved in that ratio. I mean studded has moved from 20% to 24% in this quarter. So any thoughts how you look at the rest of the year for non-South revenue and the studded portion to move up?

Ramesh Kalyanaraman

executive
#32

Yes. So if you look at Q4 versus Q1, okay? So Q4 versus Q1, the studded ratio was almost stable, where it is around 24%. Even though actually Q4, the non-South revenue mix was higher than Q1, okay? But of course, we know that year-on-year is not the right comparison because of the disruption. And the thing which you are seeing is year-on-year, wherein you know the markets were completely uneven, the opening, the closing, et cetera, due to the disruption of COVID. So if you look at quarter-on-quarter, it is more or less stable at 24%.

Shirish Pardeshi

analyst
#33

Yes, I got that, Ramesh. My only point what I was trying to say that...

Ramesh Kalyanaraman

executive
#34

How to increase it, right?

Shirish Pardeshi

analyst
#35

A lot of energy to get our studded portion up and even non-South. So what is it that we can expect in the balance of year?

Ramesh Kalyanaraman

executive
#36

Okay. So we have a constant push to increase the studded share and the standard share will be higher mostly in the non-South markets. And usually, Q3 and Q4 are more non-South heavy, okay? And Q1 and Q2 are South heavy. So if you look at Q3 and Q4 should do more studded in a usual scenario. And again, all the new stores which we are opening, we are opening in the non-South markets, which is going to take your standard ratio higher and subsequently, margins will also be higher. That's our target.

Shirish Pardeshi

analyst
#37

Okay. In the domestic business, the growth is superb. But if you can say that how much was the grammage growth, that would be really helpful.

Ramesh Kalyanaraman

executive
#38

Grammage is almost stable Q4 to Q1.

Shirish Pardeshi

analyst
#39

No, what is that number?

Ramesh Kalyanaraman

executive
#40

Number. Okay, I'll just give it to you, okay, in kilogram. You can go forward. I will come back to you and give the number.

Shirish Pardeshi

analyst
#41

Yes. My last question is on -- of course, we have seen the gold metal loan is one of the things which is impacting. And we have seen that the cost is also coming down. But margin has not moved. I mean we are still at 7.9% with the recovery which has happened. I think maybe after five, six quarters, we have seen a normalized quarter and we had good season also. I'm sure in the second half, season will be much more better, sharper. But what is it that at this time, we can expect 8.5%, 9% EBITDA?

Ramesh Kalyanaraman

executive
#42

So here, first of all, 8% EBITDA in Q1. Q1 is a more South heavy quarter. Q2 will also -- we think that it will be in the similar lines. But Q3 and Q4, we estimate to have a better EBITDA margins than Q1 and Q2. And to your question, where it will reach 9%, as we have told before, once the non-South revenue mix increases, the gross margin will increase and the EBITDA margins will also go up. So if you look at our expansion will be focused in the non-South markets, and that is where -- or that is the direction where we are going to go also.

Shirish Pardeshi

analyst
#43

Okay. The last question, you did say in the beginning that we have opened the Aurangabad store. And you did say that there are some more stores which will come in the franchise owned company-operated model.

Ramesh Kalyanaraman

executive
#44

Yes.

Shirish Pardeshi

analyst
#45

So if you can tell some time lines, whether this will be before the season, next season or it will be during the season or post quarter 3, quarter 4?

Ramesh Kalyanaraman

executive
#46

The pilot franchise stores, we had planned for six numbers, correct? One is already done. Rest five will be done before Diwali.

Shirish Pardeshi

analyst
#47

Okay. Before Diwali.

Ramesh Kalyanaraman

executive
#48

Yes.

Shirish Pardeshi

analyst
#49

And can you share a month's experience, what is it that you have experienced in Aurangabad?

Ramesh Kalyanaraman

executive
#50

It is -- meaning regarding the store success, there is no challenge at all because we have been expanding over new markets for the past many years. So the only area was to fit in the working, what you call, dimensions where it is well on track. It is now more than a month now. And the operating model, which we had set has got stabilized.

Shirish Pardeshi

analyst
#51

So my question was, let me redesign the question. Is it more of a yellow metal demand, which is happening because that's a Tier 2 market, we can say that? Or what is the local consumption pattern? Is it pure gold? It's a studded gold or it is purely a studded?

Ramesh Kalyanaraman

executive
#52

No. So studded ratio usually outside South India is more than 30%, okay? But in Tier 2 -- in South India, it's in the range of 21% to 22%. So this being a non-metro and a Tier 2 market, it is in between the South and the usual non-South percentage. So it is -- in short, it's between 22% and 30%. But that was estimated as well. And regarding your -- the volume, it was 4,000 kg.

Shirish Pardeshi

analyst
#53

4,000.

Ramesh Kalyanaraman

executive
#54

Yes, and just for you to understand, we actually try maximum to increase our studded ratio. So we as a brand more than volume, of course, we target on our revenue. And also we try to push to the studded where we do not focus on more of a gold volume. We focus on revenue growth because we also, as a brand, push studded jewelry.

Operator

operator
#55

[Operator Instructions] The next question is from the line of Nillai Shah from Moon Capital.

Nillai Shah

analyst
#56

Sir, I have a few questions. The first one is just if you can qualitatively talk about how the trend is panning out in July and maybe starting of August without getting into numbers, that will be helpful.

Ramesh Kalyanaraman

executive
#57

So July, as we speak, the momentum is very good. It is actually the footfalls, the momentum, the consumer sentiment, et cetera, are extremely positive. And in Middle East also, the trend is being very positive as we speak, and we expect a good season.

Nillai Shah

analyst
#58

Okay. That's good to know. The second bit is on the interest cost. Now given that our metal gold loan component is moving up, which you highlighted last quarter. And will that more than offset any interest cost increase that you will see because of the environment at this point in time, which is to say that on a sequential basis here on, should we be expecting a marginal drop in interest cost for the company every quarter?

Ramesh Kalyanaraman

executive
#59

Yes. So if you look at -- there has been some interest hike in the recent past for the non-gold loan quotient, okay, in Q1. And we should also expect that there is some hike in the interest rates. But of course, as you rightly said, we were at INR 1,500 crore gold loan in the last financial year, which is now at INR 1,600 crores. And as we speak, it is INR 1,650 crores, okay? And that will negate most of the cost increase because of the rent. And we can expect a minimal, what you call, reduction in interest because there is an interest cost hike, which is happening now when compared to last year.

Nillai Shah

analyst
#60

Yes. So, it'll offset that interest rate hike is all I wanted to know. Yes, so that's good to know.

Ramesh Kalyanaraman

executive
#61

Yes, it should gain some also.

Nillai Shah

analyst
#62

Got it. Moving on to the balance sheet. Your P&L seems to be on track. You've delivered the last few quarters of strong growth and the margins also seem to be seem on track. So if you just can talk a little bit about the ROE profile of the company strictly on the basis of calculation, annualized at about 12% at this point in time. But if I was to, let's say, remove off some of the fixed assets, which are probably being used for collateral against your gold metal loan, you are clocking ROEs of about 14% or so and ROCEs, which are probably in the ballpark of 14% to 16%. Does this mean that at the store operating level, the ROEs ex franchising would be upwards of 20%?

Ramesh Kalyanaraman

executive
#63

Okay. So I will answer what you call part by part, where, yes, ROE is now at 12%. And yes, there are collateral which has been mortgaged in banks for our exposure, which is a traditional way of getting bank loans in our country, especially in our sector. When we move on to franchise, where our owned store expansion is lesser than the franchise, and we have more liquidity in the system in terms of reduction of own store expansion. When we go and reduce the bank loans, these collateral will come out, and it will surely help us to have some free cash, which will again increase our ROE.

Nillai Shah

analyst
#64

Got it. But can you confirm whether at the store level today, you are running with ROEs, which are in excess of 20%?

Ramesh Kalyanaraman

executive
#65

Yes, correct.

Operator

operator
#66

The next question is from the line of Pankaj Bobade from Affluent Assets.

Pankaj Bobade

analyst
#67

Congrats on a very good set of numbers. Just wanted to understand, given that -- this is -- the like-to-like comparison for last -- same period last quarter would not be the right one. The thing is that whether this momentum of, say, approximately 3% PAT margin would be sustainable going forward? Or do we see anything -- I mean, it's coming down at some lower level?

Ramesh Kalyanaraman

executive
#68

No. So Q1, if you look at Q1 has been very good. And if you look at our four quarters, because why I'm telling four quarters is because we have got what we call disrupted four quarters together post-COVID for the first time. So if you look at the PAT number there, it is INR 380 crore plus, okay, which is like 2.5x when compared to our FY 2020 PAT, okay? So EBITDA margins are at 8%. Gross margins are getting stabilized at around 15%, 15.5%. And Q3 and Q4 are better EBITDA margins because of better gross margins. So I think it should be more than sustainable.

Pankaj Bobade

analyst
#69

Okay. Sir, my second question would be in one of the last call, you had mentioned that with the franchisee business model coming into play, our margins would expand. Can you please throw more light on the same? How would it happen?

Ramesh Kalyanaraman

executive
#70

Yes. So margins will expand at the PBT level, meaning not on the EBITDA level because as you know, franchisee, the EBITDA margins will come down because we are not going to get the whole gross margin to our books, but because it's a FOCO model at the GP level and the EBITDA level, it will be lesser. But on a PBT level, it will expand.

Pankaj Bobade

analyst
#71

But as you mentioned in previous participant's answer that you are looking for an investor who would not be in day-to-day -- would not be interfering in day-to-day operations of that specific franchisee?

Ramesh Kalyanaraman

executive
#72

Yes.

Pankaj Bobade

analyst
#73

So how -- he would be just investing in the location -- I mean, the property, right?

Ramesh Kalyanaraman

executive
#74

They will be investing in the inventory and the CapEx, and we will be managing the store for them. And it's a gross margin share where the OpEx will be borne by them, except the salary cost. So PBT level...

Pankaj Bobade

analyst
#75

OpEx will be borne by them and...

Ramesh Kalyanaraman

executive
#76

In short, no, in short, the PBT levels will be same or more than the PBT levels now for the existing stores.

Operator

operator
#77

[Operator Instructions] Next question is from the line of Deepak Poddar from Sapphire Capital.

Deepak Poddar

analyst
#78

Sir, I just wanted to understand, first up, I mean, number of stores we are looking to open both on the own side as well as the franchisee side in FY '23?

Ramesh Kalyanaraman

executive
#79

Yes. So if you look at our expansion, it is going on track. We already opened four showrooms in Q1, out of which three are in the non-South, out of which one is franchise. We are getting very good response from the franchisee partners. So there might be a chance -- change in the composition between the franchise and owned store. Expansion plans are on target. We will see how it gets stabilized. And then we will come back to you on the exact composition between franchise and owned store. As we speak, the plan is to have 12 owned stores and 6 franchisee stores for this year.

Deepak Poddar

analyst
#80

Okay. So total 18. And this composition is subject to change maybe on the interest on how the franchisees are performing, right?

Ramesh Kalyanaraman

executive
#81

So as you know, franchise, we don't want to lose the opportunity of the prospective franchisee coming on board. There might be a chance in composition between franchise and owned store. It will depend upon the stability at first. And the first store is already stabilized, but we are waiting for the next set of showrooms also to get opened and then decide on whether to change the composition or not. But even if it happens, it is good because, as you know, PBT levels, it's the same. And we might have to convert a few of our own stores, which is planned to the franchisee people, but it will be only delayed by a quarter or by a couple of months.

Deepak Poddar

analyst
#82

Okay. So fair enough. That I understand. And you did mention that PBT level is same for owned versus franchisee stores, right?

Ramesh Kalyanaraman

executive
#83

Yes. Maybe better also.

Deepak Poddar

analyst
#84

Yes. Okay. And for own store, what's the CapEx per store generally on an average?

Ramesh Kalyanaraman

executive
#85

So there are like owned store, it is INR 30 crores on inventory and INR 4 crores to INR 5 crores on CapEx. Franchisee, usual bucket is INR 20 crores on inventory and INR 3 crores to INR 4 crores or INR 2 crores to INR 3 crores on CapEx. But there are franchisee partners who come for a bigger bucket size also. So that only then we will be able to convert our own store to franchise, right? Because if they come with a INR 20 crores for a INR 30 crore store, it cannot happen.

Deepak Poddar

analyst
#86

But in case of franchisee that the CapEx of INR 3 crores to INR 4 crores as well as this INR 20 crores inventory is being funded by them, right?

Ramesh Kalyanaraman

executive
#87

Yes. Yes, correct.

Deepak Poddar

analyst
#88

So ideally, we -- for us, it would be only 12 stores into INR 35 crores, right? That's...

Ramesh Kalyanaraman

executive
#89

The initial plan is that. And as I told you mentioned before, it will depend upon the franchisee, again, the next set of franchisee getting stabilized.

Deepak Poddar

analyst
#90

Correct. And sir, my last query is on your revenue growth. Largely, I think this first quarter is -- was a low base last year, right? So ideally, a 20% revenue growth seems a little conservative given the fantastic performance we have delivered this quarter, right? So just wanted to understand the same from you.

Ramesh Kalyanaraman

executive
#91

Yes. So yes, as you rightly said, according to us, Q1 has been good. Q2 momentum and traction as we speak, continues to be extremely strong, both in India and Middle East. With respect to showroom launches for the year, we have already opened four stores, already announced 10 more stores before Diwali. And also, we are going to get the full year impact of the 18 stores which we opened last financial year. And as I mentioned, we launched our first franchise. It is just getting stabilized. It is almost stabilized. It is again going to give an additional capital-efficient leg of showroom expansion. All put together, yes, we are extremely excited about the current year revenue and the way forward.

Deepak Poddar

analyst
#92

Right. So there's an upside risk to this 20% growth that we have been seeing, right, on FY '23 on an overall basis on a revenue growth. Because as I see a 25%, 30% revenue growth is quite possible for us.

Ramesh Kalyanaraman

executive
#93

We don't want to give any perfect guidance on the number, but I gave you an overview, right? So we'll not be able to give a perfect guidance because -- you have got the message what I meant, right?

Operator

operator
#94

[Operator Instructions] The next question is from the line of Pallavi Deshpande from Smart Card.

Unknown Analyst

analyst
#95

My question has been answered. Thank you.

Ramesh Kalyanaraman

executive
#96

Thank you.

Operator

operator
#97

The next question is from the line of Hemant, an individual investor.

Unknown Attendee

attendee
#98

Congratulations on a very good set of numbers. I have a couple of questions. First of all, I would like to know like you are targeting almost all the franchisee stores to get opened in non-South. So is there any particular reason behind it?

Ramesh Kalyanaraman

executive
#99

Yes. So non-South, as you know, gives us a better gross margin. The gross margin gap between South and non-South is in the range of 8% to 10%. That is one reason. Second is that we are very well penetrated in the South. We are there in almost all the Tier 1, Tier 2 cities. We are not very well penetrated outside South India. We have a lot of vacant markets there. That is why we are planning only for non-South markets.

Unknown Attendee

attendee
#100

Okay, sir. Sir, my second question is any kind of revenue target you have in mind that the previous participant asked like I think you can do more than 20% revenue growth. So any ballpark number, maybe a range?

Ramesh Kalyanaraman

executive
#101

Unfortunately, you know our limitation. We will not be able to give any guidance. But on the whole, you would have got what exactly drives us this year and what plans we have and what has happened in Q1 and at present, what is the status. So we are very excited.

Unknown Attendee

attendee
#102

Sir, even if you can't provide a specific number, maybe a range will help actually, sir.

Ramesh Kalyanaraman

executive
#103

No, no. That is -- we will not -- I'm very sorry.

Unknown Attendee

attendee
#104

Okay. Okay. Not a problem, sir. Sir, one more question from my side. Like it may sound actually weird, but I would like to know like any spurt in the gold prices, how does it affect the company? On the one hand, there is an inventory gain. And on the second hand, there may be a slowing demand. So how does it impact you overall?

Ramesh Kalyanaraman

executive
#105

On a consumer side, as you know, consumers have seen gold price going up, coming down. The fluctuations are already seen and consumers exactly know that gold is a long-term asset and a very liquid asset. And as you know, gold here is not only seen as an investment, but also as a part of custom and ritual. So on a consumer point of view, there is no impact. And consumer comes with a budget. If the gold price is very high, the volume which she is going to buy, he or she will be lesser. If the gold price is low, then the volume which he or she is going to buy will be higher. But the budget is not going to vary. So there is no impact or zero impact for a consumer point of view. For the company, we don't take any price risk or price gain on our inventory.

Operator

operator
#106

[Operator Instructions] The next question is from the line of Prathamesh Agrawal from Varanium Capital.

Unknown Analyst

analyst
#107

Congratulations on a very good set of numbers. I had just one query. So what is the guidance for the -- not a fixed number, but a ballpark average run rate that you want to maintain in the ads and promotional expenses?

Ramesh Kalyanaraman

executive
#108

Yes. So Q1, we had a 2.2% of our revenue was spent for ad and promotion. And we -- it depends -- it varies quarter-to-quarter. So plan is to restrict it between 1.8% to 2%.

Unknown Analyst

analyst
#109

Okay. So we want to maintain it as a percentage rather than an absolute, right?

Ramesh Kalyanaraman

executive
#110

Yes. Because we will need to do that, wherein if you have at different stages, you will have to invest in marketing depending upon the revenue and the revenue contribution from different regions or a market at a particular time.

Operator

operator
#111

[Operator Instructions] The next question is from the line of Vaibhav Gogate from Ashmore Group.

Vaibhav Gogate

analyst
#112

Could you explain seasonality in this business?

Ramesh Kalyanaraman

executive
#113

Yes. So seasonality, Q1 and Q2 are more of South heavy, Q1 comes with Akshaya Tritiya. And Q3 and Q4 are more non-South heavy. Q3 starts with Dhanteras and then Diwali and the wedding season. So if you look at quarter-wise, Q3 usually is the best quarter. Second comes Q1, third comes Q2 and last comes Q4. The usual scenario. Almost Q2 and Q4 used to be similar.

Operator

operator
#114

The next question is from the line of Chetan Shah from Jeet Capital.

Chetan Shah

analyst
#115

Just one small quick question. This is specific to our franchisee business model. If I have been understood this correctly, we are kind of experimenting in a particular region, non-South area and see how this is evolving. So if you can give us some flavor that in next 2- to 3-year time frame, how do you want to take this forward? And what are the two or three important parameters you will be tracking to take this on a fast track going forward? That will be very helpful from your side, please.

Ramesh Kalyanaraman

executive
#116

So if you look at as of now, we already have signed six LOIs, okay? We opened one store, and that is getting stabilized, stabilized in the way it is -- the operating model is stabilized. Otherwise, store opening or revenue at a store or walk-ins, that is not what I mean because that is the usual scenario wherein we usually open 18, 20 stores a year. So this particularly because it's a new operating model, that is why we highlighted that it has got stabilized. And our plan is to go aggressive on expansion through this model. But why we are holding it on now is just for the pilot franchise stores, which is the six franchise stores which we want to open, we want to exactly understand whether the stability is there in the operating model so that then we can accelerate the plan and go aggressive on expansion plan through this new window. And for our understanding, there is a good pipeline of franchisee people who are interested. And we have put them on hold because we want these stores to get stabilized. But I will be able to give you more clarity on the progress by the end of this quarter.

Operator

operator
#117

[Operator Instructions] The next question is from the line of Pankaj Bobade from Affluent Assets.

Pankaj Bobade

analyst
#118

Sir, first thing I would like to ask you is what is our target ROE going forward as our franchisee business model stabilizes? So where do we want to take it from around 12% to 14% to what level?

Ramesh Kalyanaraman

executive
#119

Yes. So all our new showrooms, the ROE is around 20%. So the more new showroom comes, then it will get averaged from the 12%, which is there today. And in between, as I told before, we have plans to -- meaning once the franchisee gets stabilized and once we go very aggressive on the franchisee expansion, once we don't use the full cash flow, which comes for store expansion, there will be a reduction in our bank exposure, which will take out certain securities, which again comes in as cash access to the company, which will again further improve our ROEs. So that is our target.

Pankaj Bobade

analyst
#120

So how many of our stores are -- so-called old stores which are contributing less...

Ramesh Kalyanaraman

executive
#121

We have -- meaning only one store is franchised, everything is owned.

Pankaj Bobade

analyst
#122

No, no. You mentioned that out of -- we have 158 stores right now.

Ramesh Kalyanaraman

executive
#123

Yes.

Pankaj Bobade

analyst
#124

The new stores are contributing 20 plus. The old one, which are contributing less, I just wanted to have a rough approximate number. How many are those?

Ramesh Kalyanaraman

executive
#125

No, no, not -- I didn't mean like that because why I told 20 is because the overhead expenses are borne by the existing stores. So the corporate overheads are not increasing when we increase the number of stores. That is why we are highlighting that new stores are 20% ROE and operating leverage will start stepping in. So, did I make it clear?

Pankaj Bobade

analyst
#126

Yes. I got your point. I just wanted to have a rough number. Okay, how many are the new ones which have started, which are contributing better?

Ramesh Kalyanaraman

executive
#127

No, all the new stores are contributing how we needed because, of course, the revenue which we estimate from a store gets achieved. So it is not that one particular store contributes more.

Pankaj Bobade

analyst
#128

Okay. My second question is that we have a battery of celebrities for endorsement, I mean, for advertisement. So our A&P is relatively quite a high number, which is a normal thing in jewelry business. But I have seen in some parts of especially Central India, where the local stores are using their own customers as sort of celebrities to advertise. So have you looked at this angle, which may be probably reduce your A&P? I know, maybe it may even dilute. But I just wanted to have a -- request you to have a look at that thing.

Ramesh Kalyanaraman

executive
#129

So I understood your question. So in marketing, you see Kalyan as a brand, we are able to scale up throughout the country, which is very rare in the jewelry segment. We started from South, and we are able to penetrate into almost all the parts of this country, and that is because of the strength of the brand, which we have created over the past many years. And we are well stabilized with our existing model for marketing and brand promotion. And the percentage of marketing expense, which we do is in very similar lines with the industry standard. It is in the range of 2%, 2.2% is what the industry spends. It is more than that, in fact. So to answer you whether we can use our consumers for marketing, we still do that on a micro level, but that cannot anyway substitute the macro level marketing, which we do.

Operator

operator
#130

The next question is from the line of Deepak Poddar from Sapphire Capital.

Deepak Poddar

analyst
#131

Sir, I just wanted to understand on the debt side. How do we see debt buildup going forward?

V. Swaminathan

executive
#132

Our gross debt level is same as March numbers, which is INR 3,365 crores. And it will be stable as we go and complete this year.

Deepak Poddar

analyst
#133

But if I see interest cost, it's been declining since last three quarters. I presume it might be because of the change in mix of your gold versus your normal loan, right?

V. Swaminathan

executive
#134

Yes, it is.

Deepak Poddar

analyst
#135

Okay. So current interest cost of INR 70 crores, INR 75 crores, is that the range we are looking at? I mean, in spite of this higher interest hike or?

V. Swaminathan

executive
#136

The number which you are saying, it includes lease interest, which is Ind AS numbers. If you look at our financial cost, that is bank interest, it will be around INR 50 crores per quarter.

Deepak Poddar

analyst
#137

And that's likely to remain stable, right? I mean, in spite of that rate hike?

Ramesh Kalyanaraman

executive
#138

Yes. So if you look at our interest, as I told, mentioned before, you can expect that it can be marginally lesser than the last financial year. because the gold metal loan quotient is increasing when compared to last year. Even though the interest cost, there is an increase by the banks that will be negated because of the gold loan quotient, which we are increasing. So when compared to the last year, you can expect a marginal decrease in the total interest bucket.

Deepak Poddar

analyst
#139

Net-net, after the impact of these two.

Ramesh Kalyanaraman

executive
#140

After the impact, yes.

Operator

operator
#141

The next question is from the line of Prathamesh Agrawal from Varanium Capital.

Unknown Analyst

analyst
#142

Sir, just one question. So since we are saying that second half will be north-heavy. So what -- can we achieve like 16.5%, 17% kind of level in the second half from a gross margin perspective, we also previously stated in calls that whenever the mix ratio tends to move around 27%, 28%, we normally tend to make margins in that range. So would the exit for the year could come around 16.5%, 17%, if all things remain same?

Ramesh Kalyanaraman

executive
#143

So if you see the standard ratio before pre-COVID, when even the standard ratio was 24%, we used to achieve a margin between 16% to 17%. If the South, non-South revenue mix is 35%, 65%. Now because of the new studded products, which we have launched wherein the gold content is high, the 24% studded ratio is actually -- it should have been 27% to get the same 16%, 17% margin. Last year, Q3 was 16% margin.

Unknown Analyst

analyst
#144

Okay. So you're saying in a sense that because of the newer product mix, I think we'll have to make that mix 27% to kind of achieve a 16.5% kind of margin.

Ramesh Kalyanaraman

executive
#145

So when that mix goes in the range of 26%, 27%, then the margins will be in the range of 16% to 17%.

Unknown Analyst

analyst
#146

Do we expect that kind of level by at least quarter 4 till that time we'll have clarity on non-South stores, franchisee stores as well as since the entire store opening for this year is in non-South markets?

Ramesh Kalyanaraman

executive
#147

So the focus is on non-South markets. Standard ratio usually is very high there. So -- and Q3, Q4 are more non-South heavy. Standard ratio should grow because of that. And last Q3, the margins were 16%. And our focus is also to grow the non-South revenue.

Operator

operator
#148

The next question is from the line of Prashant, an individual investor.

Unknown Attendee

attendee
#149

Sir, congratulations on a good set of numbers. Most of my questions have been answered. Just two financial questions. For this quarter, what has been the cash flow from operations before tax?

Ramesh Kalyanaraman

executive
#150

Can you repeat the question?

Unknown Attendee

attendee
#151

What has been the -- what is the cash flow from operations before tax on a consolidated basis?

Ramesh Kalyanaraman

executive
#152

Okay. Just give me moment. I'll just tell you. You can go to the next question.

Unknown Attendee

attendee
#153

Okay. And my next question is on the advertising and promotion expenses. It has been explained that, I mean, we are very much in line with the industry. But as we -- so my other -- the other way to look at it is that as we grow in the top line, do we still keep the same percentage? Or I mean, the absolute number will be same, so the percentage will kind of taper down?

Ramesh Kalyanaraman

executive
#154

No, we will surely bring down the percentage. That's why from 2.2%, then we -- our target is 1.8% to 2%. It will be further brought down when the top line grows. So it is not that consistently, we'll be spending 2%.

Unknown Attendee

attendee
#155

Okay. Okay. And on the cash flow side, sir?

Ramesh Kalyanaraman

executive
#156

One second.

V. Swaminathan

executive
#157

Yes. Our cash flow for the quarter is about INR 190 crores.

Unknown Attendee

attendee
#158

INR 190 crores. So, I guess, I mean, the buildup in inventory has been used to -- I mean, because if you see the profit before tax is around INR 400 crores at depreciation and so.

V. Swaminathan

executive
#159

You're talking about quarter or the full year, sir?

Unknown Attendee

attendee
#160

Quarter. Quarter.

V. Swaminathan

executive
#161

Okay.

Unknown Attendee

attendee
#162

So I mean, is there a buildup in inventory in anticipation of business in the coming quarters?

V. Swaminathan

executive
#163

So this -- you have to understand as the season comes in or new shops being opened, there will be a continuous movement in inventory, which will be requiring a buildup of inventory.

Operator

operator
#164

Ladies and gentlemen, due to time constraint, that was the last question for today. I now hand the conference over to Mr. Ramesh Kalyanaraman, Executive Director, for closing comments.

Ramesh Kalyanaraman

executive
#165

Thank you. Thank you very much for participating in the earnings call, and we really look forward for a fantastic year ahead and starting from Q2. So Q1, we are really excited and go forward also, we are really excited. Thank you very much, and see you all.

Operator

operator
#166

Thank you. On behalf of Kalyan Jewellers India Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

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