KDDL Limited (532054) Earnings Call Transcript & Summary

July 3, 2020

BSE Limited IN Consumer Discretionary Textiles, Apparel and Luxury Goods earnings 70 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the KDDL Limited Q4 and FY '20 Earnings Conference Call. This conference call may contain forward-looking statements about the company, which are based on the beliefs, opinions and expectations of the company as on the date of this call. These statements are not the guarantees of future performances and involve risk and uncertainties that are difficult to predict. [Operator Instructions] Please note, this conference is being recorded. I now hand the conference over to Mr. Yasho Saboo, Chairman and Managing Director, KDDL Limited, for his opening remarks. Thank you, and over to you, sir.

Yashovardhan Saboo

executive
#2

Thank you. Good morning, and welcome to everyone for our Q4 and FY '20 Earnings Conference Call. I hope all of you are safe and in good health. I'm joined by Mr. Sanjeev Masown, CFO of KDDL; and Mr. Raja Sekhar, CFO of Ethos Limited; and SGA, our Investor Relations advisers. I hope everyone has had a chance to go through our updated investor presentation uploaded on our website and these changes. I'll start with the financial performance consolidated basis for Q4 and FY '20. Revenue for Q4 FY '20 was down by 8.7% year-on-year to INR 137 crores, primarily due to 0 business operation towards end of March on account of the COVID-19 lockdown. For the year FY '20, it grew by 4.4% year-on-year to INR 652 crores as compared to INR 625 crores in the previous year. Consolidated gross profit for Q4 stood at INR 59 crores, down 12.8% year-on-year, while FY '20, it grew by 4% year-on-year to INR 275 crores. Consolidated EBITDA for Q4 was up by 2.2% to INR 12.7 crore, and for FY '20, it was up by 17.2% to INR 76 crores. The growth in EBITDA has been largely on account of the changes in accounting standards with the applicability of Ind AS 116 standards. The new Ind AS 116 norms has impacted the accounting for other expenses, depreciation and finance costs for the company. Therefore, consolidated adjusted EBITDA on like-to-like basis for FY '20 has degrown by 35.2% to INR 42 crores as compared to about INR 65 crores in the last year. Consolidated PBT for FY '20 stood at INR 5.1 crores, while in Q4 there was a loss at PBT level of INR 5 crores. Consolidated loss after tax for Q4 stood at INR 5.1 crores, while for the full financial year FY '20 the loss stood at INR 2 crores. I will now come to the business-wise updates and the impact of COVID-19 on the business. Our manufacturing business revenue for the quarter was INR 40.7 crores, down 9% year-on-year, while for the full financial year the revenue grew by 2.6% year-on-year to INR 180.6 crores. EBITDA for Q4 '20 stood at INR 5.7 crores as compared to INR 8.6 crores in the previous year same quarter. EBITDA for the financial year stood at INR 29.4 crores compared to INR 31.8 crores in FY '19. EBITDA margins for Q4 stood at 13.9% as compared to 19.1% in the previous year same quarter, while EBITDA margin for FY '20 stood at 16.3% versus 18.1% in FY '19. Profit after tax for Q4 was INR 0.5 crores and for the full year, it stood at INR 9.1 crores. Revenue from watch component business stood at INR 28.6 crores in the quarter 4, down 16% year-on-year, while for the full year, the revenue from watch components business was INR 129 crores, similar to the level reported in the previous year. Precision engineering business revenue for the quarter was INR 9.7 crores, an improvement of 10% year-on-year, and revenue for the full financial year grew by 11% and recorded INR 43 crores in FY '20. The revenue from watch components was almost stagnant compared to previous year. The exports declined by 4%, mainly due to slowdown in the Swiss market, while domestic revenue of watch components improved by 4%. In the precision engineering business, the company registered a growth of 11% over the previous year compared to a growth of 14% in the previous year. The revenue growth for domestic market was 17% while exports improved only marginally by about 1%. Unfortunately, in Q4 of the financial year, the revenues of the engineering business was suddenly impacted due to the lockdown announced by the Government of India in March 2020. We had a sales loss of nearly INR 10 crores in the quarter, which affected the overall margins of the company. The business global economic scenario due to the impact of COVID-19 pandemic will lead to declining revenues for quite some time, and we expect gradual recoveries after that. The first half of the financial year 2021 will witness a significant impact of slowdown. In the second half, growth [indiscernible] will be better. The prevailing scenario will also create new opportunities for the company as some of the weak players will surely exit the market. The initiatives under Atmanirbhar Bharat need to be watched very carefully, and we are taking necessary steps to promote further growth and development of the company, taking advantage of the situation arising out of the Atmanirbhar Bharat initiative. In 2021, our major focus is on reducing cost and overhead, in line with the expected decline in revenue. We will also strengthen our digital presence and communication to showcase our new products and features to our existing and new customers. We will continue to focus on manufacturing excellence with the goal of world-class delivery compliance, quality and especially on fast turnaround time. For the current year, the revenue from the watch component business is expected to decline by about 15% as major markets and countries are under lockdown due to the pandemic. The focus of all economies is on minimizing the impact and providing necessary stimulus for market recovery. This year, the precision engineering business of the company is expected to be around the same level as previous year. But we do expect to get entry into customers in new segments and markets, which -- due to which we foresee faster growth in the existing and new segments in the years to come. I'd like to add a few words about our Swiss subsidiary, Estima AG. 2019 was the first year of operations post-acquisition. During this year, the company invested in the watch and manufacturing facility and upgrading it with acquiring new machines and equipment. We also renovated the building and infrastructure to present a world-class setup to potential customers. Key markets in the company was changed in line with the business requirements. The company also added the facility to supply watch styles in addition to watch hand, thus expanding the potential of Estima. During FY '20, the company reported revenue of CHF 1.8 million and a net loss for the period was CHF 1.4 million. This acquisition fits into the strategy of KDDL to expand its footprint in Swiss manufacturing. And we are in a good position to turn around the factory by replicating the strength and capabilities of Indian operations and also extending our strong existing customer relationships. The SWISS ORIGIN regulations will be the catalyst for the revival and growth of this business unit. I now discuss aspects of the business relating to our watch retailing subsidiary, Ethos. Here are the highlights of Ethos on a consolidated financial performance. Our billings for Q4 dropped by 12% year-on-year to INR 104.5 crores, while for the year FY '20, it grew by 2.3% to INR 524.5 crores. Billings of exclusive brands grew faster at 9% year-on-year to INR 22 crores in quarter 4, and for the financial year, it grew by 40.7% year-on-year to INR 117 crores. The exclusive brands contributed 21.2% to the top line in quarter 4 and 22.3% for the whole year. Same-store growth for Q4 stood at minus 22%, obviously due to the impact of the lockdown, and for the year it was minus 7%. Consolidated revenue for Q4 stood at INR 91 crores, down 11.6% year-on-year, while for the year, it grew by 3.4% to INR 460 crores. Consolidated gross profit for the quarter stood at INR 24.7 crores, down 29%, while for the full year it stood at INR 130 crores, a similar level when compared to the full year FY '19. Gross profit margin for Q4 stood at 27.1% as compared to 33.8% for Q4 FY '19. For the full year, it stood at 28.3% versus 29% last year. Reported EBITDA for Q4 and for the financial year grew by 62% and 59%, respectively. This growth, as also mentioned previously, are due to changes in accounting standards. Adjusting for the Ind AS 116 and other items, consolidated EBITDA for FY '20 degrew by 25.1% year-on-year to INR 27 crores, due to higher expenses primarily from rental charges. Adjusted EBITDA margins for FY '20 stood at 5.9% as compared to 8.2% in FY '19. Consolidated loss for Q4 stood at INR 4.4 crores and for FY '20 -- for the full financial year, it stood at a loss of INR 2.5 crores. Stock carrying [indiscernible] at the end of March 31, 2020 was of 7.9 months, which is just slightly higher than the previous year. This being on account of the higher inventory in the newer flagship stores that operated for only part of the year. Ethos was severely impacted due to the lockdown imposed by the government to prevent the spread of COVID-19. All the stores were shut down during the second half of March, which adversely impacted the business. Most of the retail stores are in malls which were asked to shut down a week before the official shutdown. As of today, about 26 of our total 50 stores are operational. Stores are being opened only for a limited time with limited staff to ensure strict social distancing and other measures for security. We are witnessing a gradual improvement in visitor footfall week-on-week and hope to be back to pre-COVID levels by quarter 4 of this year. The optimism is based on a similar experience in demand shock witnessed by us due to series of decisions taken by the government in the past such as the requirement of PAN card, TCS requirements and the prohibition of large cash transactions. We always witnessed the strong bounce back in sales post these demand shocks. While the severity of COVID-19 is obviously much higher than other shocks, we do expect the business to recover eventually. We have used the lockdown period productively to divide the new strategy at Ethos after extensively studying the market condition, store locations, assessment of our cost structure and also the direction of business aspects in our line of business. Let me highlight this point-by-point. First, the cost-optimization strategy. As we all know rental costs form a major portion of our total expenses at Ethos. We have been in continuous negotiations with mall owners for rent reduction to optimize rental cost. With respect to other overhead costs, we have deferred CapEx and other expenses, all that can be delayed in the medium term to prudently conserve cash. We are also looking at other overhead expenses, including manpower costs, to reduce them and get better efficiency. Second, on store optimization strategy. We have done an in-depth performance assessment of all our [indiscernible]. We will be closing down the stores which are unlikely to contribute meaningfully to overall profitability in the future. We have already closed 5 stores in the last 3 months. With this, the total store count is 50 as of today, down from 55 at the start of the year. Our focus will continue to be on improving the profitability of the stores rather than expansion in this year. Third point is on digital strategy. Our e-commerce website, ethoswatches.com, continues to have a large number of visits even during the lockdown period. And surprisingly, we witnessed very good bookings for our premium watch segments for which deliveries were started after the lockdown eased. This is a sign of a market shift in development as customers start accepting the idea of buying even luxury products through e-commerce platform. This enables the luxury watch market to expand to customers who did not have access to luxury retail stores and also gives Ethos, with its strong digital presence, a great advantage over the competition. We have the most advanced digital communication and e-commerce capabilities in the country for any luxury project -- product. With the change in customer behavior, we will be best positioned to leverage these capabilities and increase market share substantially. These 3 strategies, cost optimization, store optimization and digital communication, will help Ethos to become fit, lean and ready for future growth. One other important point that I would like to highlight is the fact that most important Swiss brands will prefer to focus maximizing their resources and attention on their top markets, including U.S.A., China and Europe, and they will want to reduce resource deployment in smaller markets such as India. The company is well positioned to capitalize on this opportunity by offering these brands faster growth without the brands having to deploy their own resources in marketing and personnel. Thus, Ethos will be in a strong position to negotiate attractive deals for distribution and exclusive retail arrangements. The company has proven marketing resources and sales capability and a proven track record of managing several Swiss brands exclusively in India. We continue to build layers of complementary verticals for our watch retailing business. After-sales service offering backed by strong technician and watch expertise as well as the steadily increasing pre-owned watch business points to this fact, and our goal remains to make Ethos the customers' first choice for luxury watches in India. Exclusive brands and house brands are an important part of our strategy, and we are happy to report that our partnership continues to gain traction. We have about 38 bands on exclusive basis across all price points, which help us to offer a differentiated product to customers and a great buying experience. I now welcome your questions and participation.

Operator

operator
#3

[Operator Instructions] We have our first question from the line of Rishikesh Chatterjee, investor. Mr. Chatterjee, your line is unmuted, you may please go ahead and ask your question. We have next question from the line of Vikram Suryavanshi from PhillipCapital.

Vikram Suryavanshi

analyst
#4

Sir, just we understand that there is impact of economic slowdown on almost all of the segments, but particularly in precision engineering, which are the segments where we can see recovery could be much faster for the demand and so which are the segments where we are disappointed from the demand side of precision engineering? And are we seeing some kind of inquiry probably the components which were imported from China or something where the customers may start developing domestic sourcing and inquiries from such kind of order?

Yashovardhan Saboo

executive
#5

Vikram, so I just -- I personally believe it's still a little too early to take a judgment as to where we are disappointed and where we are not. We have to recognize that pretty much up to June most factories were closed. And if whether it's our customers or the customers of our customers in the precision engineering business, there has been a delay in the forecast for the business for the year, right? So if people don't know exactly what is going to be -- what sales are going to happen, it's difficult to get any forecasts. So I think the right time to answer this question is probably going to be after a month or 2 because it's only now that most of our customers at least they are open, they are starting to forecast, and we are starting to get some forecast on what kind of orders will come, will be revised, what will continue to be delayed. I don't think there will be much of preferences that 1 segment is going to boom while other segments are going to be delayed. I think it's going to be pretty much similar across all segments, but we will come to know this only in the next 2 months or so. As far as the -- your second question which is relating to response from businesses to buy more from India, we already see some positive signs on this in terms of RFQs, both from Indian customers as well as for export customers. We feel this is related to the fact that there is some kind of a sentiment to reduce buying from China. It is still at RFQ level, but we believe there is a definite trend. And over the next couple of months, I think this will develop into a real momentum.

Vikram Suryavanshi

analyst
#6

Okay. And sir, currently, some stores are open for you. So how is the mix of online and toward the thing if you take just the mix between these 2 currently? And now we'll move into almost festive season in second half. So what is the indication from mall owners or basically in terms of can you start opening these malls before this festive season or not seen like in first decision is really uncertain?

Yashovardhan Saboo

executive
#7

Vikram, so you'll recognize that actually nobody can really predict with much accuracy. See until May end everybody was pretty sure that in June our malls will open. When the third lockdown was announced in May that was already a disappointment and which are why is this happening. Then June came, some malls opened, some malls didn't open up to -- as you know, today, Bombay, nothing opened; Pune, nothing is opened; Nagpur, nothing is opened; Chennai, nothing is opened; Gurgaon, nothing is opened. Guwahati opened and closed down again. Telangana, there is a problem there. We are hearing that in Hyderabad, there may be a second lockdown. So as of now, today, it is very difficult to expect anybody, any mall owner to give any firm date. They give a firm there and then it goes -- suddenly the state takes another decision, and we don't blame anybody because everybody is taking decisions in the best interest of public at large and so on. So for example, in July, we were pretty sure that in July all malls will be opened. But as we stand today, almost 50% remain closed, right? Our airport stores which are the large -- which were successful for us [indiscernible] to close the airport store at Bangalore duty-free because the lease came to an end and it's very uncertain how duty-free stores are going to behave. Similarly, our domestic store at Bombay airport, we decided to short close the lease because airport shopping is going to remain difficult. It's going to remain weak, and the costs are very high with 24-hour operation. So we are -- I need to take decisions as we go along. Is it likely to improve? I think it will improve. There is not only a pent-up demand, people want to shop. So I think there will be an improvement but it's difficult to predict. Your question was also about online versus physical shopping. I think we have seen a change in consumer behavior which is along expected lines. Safety becomes of primary importance. So browsing and product discovery, product exploration is happening more and more on the net. Just like you and I are now shopping for our daily necessities also on the net using e-commerce more, even so for same way for luxury products, we see an increase in visits. We see an increase in dual time on our website. So a lot of product discovery will shift online. It is already happening. And stores, of course, will remain important for eventually the customer experience for look and feel. And therefore, we will have growth in sales, but I think there will be a shift that more product discovery on the net and probably leading to more sales through the net as well. So this partially also -- I just want to point this, what this also means is that our strategy can shift towards more emphasis on digital communication, more offering on customer experience on the net, probably fewer stores, great store experience, delivering the same sales from fewer stores and more digital presence.

Vikram Suryavanshi

analyst
#8

Okay. And sir, last question is like, basically, obviously, are we having some concern on supply side or because of supply chain disturbance because if you say demand comes back in third or fourth quarter, is there any chance that some of the models may not be available because of the supply shortage or supply chain disturbance? And is that a concern? Or how is that you're handling?

Yashovardhan Saboo

executive
#9

See, as of now, there is -- there are some supply-side constraints because many of the factories producing watches, like many other products, they went into shutdown. There is also logistics. So shipments from overseas, flights coming in, customs clearance, there are some difficulties there. However, I think these are pretty temporary. Over the next couple of weeks, these will be sorted out. So I don't expect that these are going to last until the second half of the year. I think from September, October onwards, we should start to see much smoother operation.

Operator

operator
#10

[Operator Instructions] We have next question from the line of [ Patrick Samuel from Gravity Securities ].

Unknown Analyst

analyst
#11

My questions are really focused on Ethos. Sir, just wanted to understand what is the SSG for Ethos in Q4 and also in FY '20?

Yashovardhan Saboo

executive
#12

Okay. Are there other questions you have, Patrick, if you can ask all of them then we'll answer all of them together.

Unknown Analyst

analyst
#13

Yes. Sure. So the other questions are that, do we plan to close more stores further going ahead in this financial year? And if yes, then what is the number that we have in mind? And lastly, the rental cost of our stores, what is the current cost for that? And what is the amount that we are paying on it currently?

Yashovardhan Saboo

executive
#14

Okay. SSG -- so let me answer your SSG question first. SSG for the year as a whole was minus 22% -- sorry, for the year was minus 7% and for the quarter was minus 22%. Regarding stores, as I mentioned, we've already closed 5 stores. There likely to be a few other closures. We are not really sure because we are also -- this also depends on a few things which will emerge. Number one, what are the new rental arrangements. Some -- from some malls and locations, we have got, I would say, reasonable relief. From others, we are still negotiating, and the position is that if we don't get reasonable relief, the stores will not be viable and we may prefer to close them, especially in cities where we've already got other stores, right? So the goal is really that if in a city we've got, let's say, 5 stores, for an example, and one of them we are not able to make viable anymore, then we are seeing how we can achieve the same sales with 4 stores, of course, supported by the Internet. So it's difficult to say exactly how many stores might be closed during the course of the year. I believe there will be a few, not too many. But if I were to hazard a guess, maybe another 3 to 4 stores may be facing closure during the year. But this will depend how things progress over the next 2 months or so. And the third question was about rentals. So overall, rental is about 6.9% of our sales.

Unknown Analyst

analyst
#15

Okay. 6.9% of your sales. So that is what we are paying currently is what I presume?

Yashovardhan Saboo

executive
#16

That's the average for last year. The average is a mix of several things because, for example, at airport stores, the revenue share is much, much more. And there are other stores like luxury stores, either the revenue share is much lower or there is no revenue share, it's only a fixed rate. The 6.9% is an average figure that I've given you.

Operator

operator
#17

[Operator Instructions] We have next question from the line of [ Jeetu Panjabi from EM Capital Advisors ].

Unknown Analyst

analyst
#18

Yashoji, I just wanted to understand 2 questions. One is in the journey of normalization -- let's talk about the retail business to begin with. I understand the key points you said, including digital and the cost side and whatever. So I'd assume that inventory that you'd be holding right now would be very low in the context of what your historical inventory is or are you still holding the same levels of inventory?

Yashovardhan Saboo

executive
#19

Well, so Jeetu, I want to understand where exactly your question is going or what is your objective?

Unknown Analyst

analyst
#20

So -- okay. Okay. Let me give you the...

Yashovardhan Saboo

executive
#21

When we close the year, we have a certain inventory, right? When we close the year we have a certain inventory. We have not purchased anything in the last 3 months, obviously. So nothing coming in. So to the extent of sales in the last 3 months, which have been meager, our inventory has gone down. But that -- yes, that is true, inventory has gone down. In terms of number of months, sales have been low as well, right?

Unknown Analyst

analyst
#22

Yes. So you can't help it. So my -- the -- okay, so the other linked question is, how did you see the road map for normalization over the next -- let's assume by Jan, we should be 80%, 90% of normal, I don't know, I'm just showing the number up on a per store sale basis or whatever say numbers you'd be back to sort of normal. So what's the road map to normalization? Do you see rent waivers being very significant in this journey? Do you see much greater digital sales as a percentage of total sales in this journey of normalization? And do you see anything that you'd doing completely different in this path for normalization?

Yashovardhan Saboo

executive
#23

So Jeetu, let me answer this question. In the road to normalization, you may not see much change, but in the -- and I believe normalization will go into quarter 4 of this year. When we started off [indiscernible] June, July, such things will become okay and from quarter 2, we can expect a recovery. We all know that is not happening. I think quarter 4, today, there is news that vaccine may come out by December. I think all indications are quarter 4 [Foreign Language]. Next year will become okay. So let me tell you -- so our thought is we need to last through this year and we need to use the next 9 months of this year to plan a fabulous bounce back in FY '21, '22. And I think the shape of what '21 and '22 will look like would be very different from what the past has looked like, and this will be the year of that transition. Then I'll start with rentals. Yes, we will get rental relief from the malls, whether it will be significant or not depends on one perspective. From our point of view, nothing will be significant enough. But the mall owners, they have strength also, they have commitments as well. So we will reach some kind of a middle ground where what they can give and what we can live with. Most of the malls, I would say, have taken a reasonable position on this and we are helping each other. Some of them, we have already concluded some negotiations and some we are still in the path. So you will see that there will be a reasonable relief in rent. Whether rent will fall equal to -- will stay the same as a percentage of the sales, I don't know, depending on how sales will be at the end of the year. But what does it mean for next year? I believe that overall, our goal being to keep the same trajectory of sales growth with fewer stores. What this means is that rental cost as a percentage of sales will show a decline in '21, '22 as compared to the past. I can say this with confidence. Then digital sales. The fact that with fewer stores, we will show the same sales also points that there will be much more sales happening through the digital framework. Whether it will be pure e-commerce or Internet sales, Internet-led sales, which will happen at a store, we cannot say at the moment. But we are planning and investing in what we are calling the white glove service, which means a sale is negotiated and discussed on the net and then the watches, luxury watches are delivered at the doorstep of the customer through a white-glove service completely secure, health secure in all ways, that is something which will start in the next 3 months. So I think it will have an impact. We will have the same sales from fewer stores and a larger percentage coming through the digital or digital-aided platform. And the third part which will be the differentiated offering. So strengthening our exclusive brands. Of course, we will continue to offer the best-selling, best-known brands, but there will also be a differentiated offering of exclusive brands. There's a lot of digital communication which is happening in terms of webinars with watch collectors, representatives of foreign brands. We are not able to do physical events today, but we are doing digital events for watch collectors who are interested in particular brands with the representatives. And this is showing an immense traction. So I believe even the way we communicate and interact is going to change a lot in the future. All of these are things which are planned in this transition period and will have a significant impact in '21, '22 -- from '21, '22 onwards.

Unknown Analyst

analyst
#24

Okay. Okay. Can we do the -- have the same path to normalization on the manufacturing side?

Yashovardhan Saboo

executive
#25

So manufacturing actually will be a little different. We expect a faster normalization on the export market and slightly slower on the domestic market. I believe on the export market, most of our foreign clients, Swiss brands are looking at a 30% to 40% reduction in production during this year. So obviously, their purchases will be down similarly. But they are now -- as they have opened, again, they are now planning for next year. That means calendar '21. This year, most -- they've already sort of washed out this year and said that, look, there's going to be a 30% fall. We can't really do much about it, but let's plan for '21 onwards. And the planning for '21 has already started. So we expect that for quarter 3 -- from quarter 3 of this year, we will start to get the orders for that recovery of next year. So I believe the recovery in manufacturing segment will happen a little bit faster, especially for the export side. Domestic market, Titan is our biggest customer, Timex is our customer, that will depend on how fast the domestic market itself revise. Assuming that the market itself will revive in quarter 3, and I think the production will start revising in quarter 3, so we may start to get normalcy from quarter 4 onwards on the domestic side.

Unknown Analyst

analyst
#26

And tell me something, the final question is anything that you're thinking completely lateral for the business relative to what you did to kind of say that this is a brand-new thinking that's come out in the COVID and we'll do this completely differently or something completely new?

Yashovardhan Saboo

executive
#27

Vikram (sic) [ Jeetu ] that's what is there. Obviously, when we are going through a crisis of this magnitude, all kinds of important thinking does take place. We've had the time for that. And we know that the world will change after this, and how can we anticipate that, it's a little early to share because we are having to divide our time between 2 things. We are either thinking long term which means where our company and where our businesses are going to be 3 and 5 years from now and on the other extreme, we are thinking of what is going to happen 3 to 6 months from now, right? So we're having to divide this thing. I must say that right now a lot of the thinking has been on 3 to 6 months because also things are changing frequently. Every 2 weeks, the situation is changing. But there has been systematic thought going into where our businesses are going to be 3 to 5 years from now. What is going to be the impact of Atmanirbhar? What is going to be the impact -- how exchange rate is going to impact our business? What businesses are likely to grow in India? How manufacturing is likely to grow in India? How can we do more for our customers in other parts of the world? Is there going to be a move to derisk manufacturing from China to other countries? How can we take advantage of that? How can we use our knowledge of specific processes to get into products or services that may be completely different, but use the same know-how and skill and experience that we have? So I think a lot of our thinking is going on. And once we are stabilizing and we know that this year is secure, I think there will be a lot of thinking happening on the other side as well.

Unknown Analyst

analyst
#28

Okay. Understood. Understood. And sir, 1 quick question. How -- what is the status of that pre-owned business that you have started? Has that started at all? And is that seeing some...

Yashovardhan Saboo

executive
#29

That is going. That is going on. Please see there is -- in fact, there is now a dedicated website for that. It's called Second Time Zone, www.secondtimezone. Please go to that. It is there, and we have -- it is growing steadily. Last 3 months because we rely on buying watches and selling watches. So because stores are not open and there is lockdown, you can't even buy watches. There are a lot of people wishing to sell watches. But if we don't buy, we can't sell further. So now with the opening up, this business is going to grow. But look at that website, it's actually doing well.

Unknown Analyst

analyst
#30

Okay. And you're having your -- I mean, as the revenues there must be pretty -- the margins there must be much higher, right, I'd assume? So you're seeing good traction over there?

Yashovardhan Saboo

executive
#31

Well, the margins typically may not be higher because we're buying and selling. If you offer a very cheap price, the seller is not going to sell a second-hand watch. And if you charge a very high price, he's not going to buy one. So it's not the market. But the fact is that our turn can be faster. The demand is great. So we can buy a watch and we can sell a watch without actually investing in the capital.

Unknown Analyst

analyst
#32

Yes. And what -- I mean, I don't know whether there's a number to this, but what percentage of revenues or sales will be from here, from this part of the -- what number of watches would be pre-owned versus new?

Yashovardhan Saboo

executive
#33

That's still very, very small. It's still very nascent. But what I can tell you is that in other countries where pre-owned business has been there prevailing for some time, typically in some businesses, 15% to 20% of the business could come from pre-owned watches.

Unknown Analyst

analyst
#34

Okay. So it could be as large, if you were to take the...

Yashovardhan Saboo

executive
#35

In future, there is a lot of potential for that, true.

Operator

operator
#36

[Operator Instructions] We have next question from the line of Saurabh Ginodia from SMIFS.

Saurabh Ginodia

analyst
#37

Sir, my first question is with respect to rentals. In whatever stores we have been able to manage for rental renegotiation, in those stores what kind of rental relief have we got? And secondly, have we been able to convert any of this fixed rental into revenue share?

Yashovardhan Saboo

executive
#38

Saurabh, we have got rental relief. In some cases, it has been a waiver for the period of the lockdown. In some cases, it has been a reduction by 50% or 75% for the period of the lockdown. And in several malls where we have concluded, there is also a relief for some months after the lockdown is over. So that is the range of reliefs that we have got in the malls that we have concluded negotiations. And as I mentioned in some malls, the negotiations are still going on. In some malls where we have concluded, for this period there has been a term that it is semi-based on revenue share, which means that if revenue goes above a certain percentage of previous year, then the relief becomes less. So for example, we said that, let us say, in the month of September, if the revenue is at least 80% of last year's revenue, then the rental will be 90% of the normal rental. Otherwise, it will be 60% of the normal rentals. So there are -- some of the relief is connected to the actual recovery in sales. If the recovery in sales is there, then we will pay full rent or nearly full rent. But if sale recovery is not there, then we will not pay the same rent. So there is a relief based on recovery and what revenue we generate. In most of the cases, that is true.

Saurabh Ginodia

analyst
#39

Okay. Sir, my next question will be with respect to -- I just wanted to get some understanding from your side with respect to, are we doing anything differently to provide contactless experience to the customers at the store?

Yashovardhan Saboo

executive
#40

When you say contactless, the product is a contact-based experience. So as such you cannot really completely make it contact-free. But of course, all the security is being provided. So whether it is in terms of visors, masks, gloves, sanitization, sanitization of the product, all of that is being provided. So there is a very, very safe transaction protocol which is practiced in all our stores that are open now.

Operator

operator
#41

[Operator Instructions] We have next question from the line of [ Ankit Agarwal from ARC Capital. ]

Unknown Analyst

analyst
#42

The first question is, sir, what is the company's total gross debt as of now?

Yashovardhan Saboo

executive
#43

Ankit, can you -- if you have other questions, can you also ask them so we can answer all of them?

Unknown Analyst

analyst
#44

Yes, sure. So first is the total gross debt and the cost of debt as of now. Then what are the fixed expenses that we have to incur per month?

Yashovardhan Saboo

executive
#45

Are you talking about KDDL manufacturing or are you talking about Ethos or consolidated?

Unknown Analyst

analyst
#46

Consolidated, yes.

Yashovardhan Saboo

executive
#47

The consolidated debt is about INR 180 crores.

Unknown Analyst

analyst
#48

Okay. And the cost of debt, sir?

Yashovardhan Saboo

executive
#49

You mean the weighted average interest rate?

Unknown Analyst

analyst
#50

Yes, yes, the finance cost, right.

Yashovardhan Saboo

executive
#51

I think, it will be around 10 -- between 10% to 10.5%.

Unknown Analyst

analyst
#52

Okay. And sir, so what is this cost is fixed cost that we're incurring per month?

Yashovardhan Saboo

executive
#53

Let me tell you this separately for KDDL and Ethos because the businesses are completely different, and it doesn't really -- I can't really monitor it. So for Ethos, the retail business, without counting any temporary waivers in rent and so on, it's about INR 10.5 crores per month. And for KDDL, it is about...

Unknown Executive

executive
#54

In KDDL, we have around INR 15 crores per month. But in a way, if you are trying to extrapolate the numbers how the situation will look like for the running year, this number may not be [indiscernible] because as the businesses come down because of the COVID, we have been doing a lot of cost rationalization and the absolute numbers of the -- whatever numbers we are sharing, this is of the last year or of the previous quarter.

Yashovardhan Saboo

executive
#55

So Saurabh, this INR 10.5 crores as a fixed cost base in Ethos and INR 15 crores in KDDL are based on pre-COVID numbers. As I mentioned in my speech, we are working pretty hard to bring down the cost base through all kinds of rationalization. So it's probably not correct to extrapolate this to this year. But these are the actual numbers as they stand pre-COVID. And we are looking at a significant reduction during the course of the year.

Unknown Analyst

analyst
#56

Okay. Got it. Sir, my next question is, sir, what is the current demand scenario with respect to our watch components business?

Yashovardhan Saboo

executive
#57

Okay. Saurabh, as I mentioned that the watch component business on the export side, we expect the demand to revive by quarter 3 of this year and on the domestic side a little bit later. It's not that there is no demand, some fresh orders are coming in, but a real assessment will be possible only after about 2 months or so.

Unknown Analyst

analyst
#58

Okay. So sir, if you can like give the current capacity utilization for the business -- like business-wise or KDDL currently as in the business -- the capacity utilization?

Yashovardhan Saboo

executive
#59

It depends -- we have multiple factories. So depending on the demand, I think it's very different. And again, what I'm saying is you cannot assume that this is going to be the capacity utilization which will continue. For example, my watch dial factory today is running at 80%. But if I don't get orders -- if I don't get more orders in September, right, then they may come down to 60% or 40% or even 30%. It's not food business yet, right? Similarly from a precision engineering business, right now, it is running at 75%, 80% because there are orders -- pent-up orders from the lockdown which we are now rushing to complete for our customers. But if I don't get fresh orders, then I may not be able to continue this capacity utilization. What you have to keep in mind is that we don't have a standard product which we make. We only make products for which we get orders. These are -- every production that we do is based on a specific order. So we don't produce for stock.

Unknown Analyst

analyst
#60

Right, right. And sir, 1 last question, sir, what is the status of Estima? And like is it profitable as of now?

Yashovardhan Saboo

executive
#61

No, perhaps you missed the part of my speech. No, it is not profitable. Last year was the first year. And this year, of course, because of the COVID lockdown, we will not achieve the numbers that we have projected. So it will not be profitable. We are estimating a loss of about CHF 1 million -- a little less than CHF 1 million during the year.

Operator

operator
#62

We have next question from the line of Kathan Shah from Sixth Sense Ventures.

Nikhil Vora

analyst
#63

Yasho, Nikhil here. Yasho, one of the things that you alluded earlier was that because of COVID now, a lot of global brands will look at shrinking the operations in India and looking at distribution outlet like Ethos. How relevant this is? How large is this? And are we talking about large and relevant brands? Or these are Tier 2, Tier 3 brands?

Yashovardhan Saboo

executive
#64

Nikhil, I doubt if the top -- I doubt if some of the top 7, 8 brands are going to change their strategy for a potential country like India. So I'm not going to name the brand, but if you look at the list and you say, okay, here are the top 7, 8 brands. Are they likely to close down their subsidiaries and set up -- go through Ethos? I doubt that. However, there are still several brands, very well known in the global market, which are still going through distributors in India or direct through some agents, some Swiss agents, and that is where we expect the changes to happen.

Nikhil Vora

analyst
#65

And if you were to just take a shot at it from where we are till last year -- where we were till last year, in the next couple of years, what proportion of the business do you think will get generated from these brands, distribution brands?

Yashovardhan Saboo

executive
#66

So Nikhil, if you remember, our longer-term goals, we have said that about 25% to 30% of our business should come from these exclusive brands. We are now expecting that by '22, 40% of our business will come from exclusive brands or distribution brands. These are also the brands that have a higher margin. These are also the brands that give us a differentiation. And therefore, this higher share of business from these brands is really the cornerstone of our strategy, made possible with our digital presence and the ability to actually establish lesser-known brands in the country.

Nikhil Vora

analyst
#67

Okay. Super. Just lastly, Yasho, given that the uncertainty in the environment might continue for the next 6 months, do we need to recapitalize either of our businesses or both of our businesses?

Yashovardhan Saboo

executive
#68

I don't think that capitalization is necessary because of the uncertainties. Given the uncertainties today, we have done a planning -- contingency planning, and I think both our businesses are still good, still looking pretty solid for that. However, there is a discussion going on like to capitalize on some of these opportunities which may come, specifically for a couple of big brands for which negotiations were initiated and they have been progressing, that will require -- that might require an investment in the distribution or buying of their current arrangements. And to be prepared for that, there is a discussion ongoing that we might need some additional capital, particularly if that funding is not forthcoming at the moment. That is still an ongoing discussion, Nikhil, it might happen. But a lot depends on whether we actually get these opportunities which we are pushing for.

Operator

operator
#69

So we have next question from the line of Aimee Truesdale from Jupiter Asset Management.

Aimee Truesdale

analyst
#70

Just hoping that you can give us a bit more detail on the inventory. You mentioned that those 7.9 months was. How have you been managing the inventory through this lockdown period?

Yashovardhan Saboo

executive
#71

Hello, Aimee. So currently, the inventory as on 31st March was for about 7.9 months. That's pretty much the same as the year ending -- the previous year ending. Typically, we are aiming for the months of inventory to go down. However, in the last year, because we opened several large flagship stores and the sales of these were not recorded for the full year, so in relation to sales, the inventory level was reflecting a little bit higher than what it would normally be. Our long-term goal actually is to get inventory down to about 6 months of sales, which we believe that for the luxury watch business is actually very, very good. This year, of course, we are challenged with the fact that sales are going to be low and it's not going to be easy to reduce just -- the inventory just like that. But we are looking at rationalizing inventory through a whole bunch of policies, including how we purchase, what we purchase and also trying to, for example, stock deeper rather than wider. That's a very fundamental change that we are implementing this year in our purchasing strategy.

Operator

operator
#72

Ma'am, do you have any further questions? Ms. Aimee Truesdale, ma'am, do you have any further questions?

Aimee Truesdale

analyst
#73

Hello?

Operator

operator
#74

Yes. Do you have any further questions, ma'am? [Operator Instructions] We have next question from the line of Manish Parikh from Vibrant Securities.

Lalaram Singh

analyst
#75

This is Lalaram here. My first question is for Ethos, I need specific numbers. So for full year, I think you mentioned 6.5% the rent expense, was it for full year, you mentioned?

Yashovardhan Saboo

executive
#76

6.9% was for the full year.

Lalaram Singh

analyst
#77

So that in terms of -- that is in terms of net revenues or gross billings as the percentage?

Yashovardhan Saboo

executive
#78

Net sales, Lalaram.

Lalaram Singh

analyst
#79

Okay. And how much did we spend in advertisement and the promotion in this financial year?

Yashovardhan Saboo

executive
#80

Just 1 minute, I'll let Sekhar answer that, hold on.

C. Sekhar

executive
#81

So Lalaram, we spent about 3% of our sales for advertisement and promotion.

Lalaram Singh

analyst
#82

Okay. Got it. Second question is, sir, on the Swiss entity which you acquired Estima. Is there any benefit because of changing the strategy -- manufacturing strategy of the players from China or Southeast Asia to -- back to their own country. Is that happening? Because I don't -- your commentary said that the next also will be weak. So I believe that, that is not the case.

Yashovardhan Saboo

executive
#83

So I think the strategy for Estima actually doesn't depend on focusing away from China. In Switzerland, if you have the Swiss brand, there is a certain category of Swiss brands that essentially buys only Swiss-made products. So that end of the market is close to us manufacturing from India and is also close to the Chinese manufacturing in China. And this has also become sharper because of new Swiss-made regulations that came into effect from 2017 they started and from 2019 they came fully into effect, by which brands to call themselves Swiss-made watches, they need to buy more from Switzerland. So that is a second group of watchmakers, which were buying from China or India. But now certain products, they will need to buy more from Switzerland to retain the Swiss-made level. So this -- to this extent, we may keep that -- retain the market share or gain market share. Some of it may come from Chinese, some of it may even come from KDDL. So for example, there is a customer who was buying from us, but now because of new Swiss-made regulations, he cannot buy from KDDL India, he has to buy from a Swiss-made company or a Swiss-made component. Because we have Estima, we can still retain this customer or retain that business. Otherwise, he could have gone to another Swiss maker. So the Estima strategy is really a longer-term strategy to enter the clientele which will buy only Swiss.

Lalaram Singh

analyst
#84

Got it. Got it. And based on the capacity which we have at Estima, what is the revenue potential at full run rate?

Yashovardhan Saboo

executive
#85

It depends a little bit on what segments we go into, but our goal is to get to the full capacity. It will require some balancing investments in the year. But in 2 years from now, we do expect it to be able to hit about CHF 4 million to CHF 5 million.

Lalaram Singh

analyst
#86

Some 1.8 currently?

Yashovardhan Saboo

executive
#87

Correct.

Lalaram Singh

analyst
#88

And in terms of margins, it can generate high double-digit margins, that's what you had mentioned earlier?

Yashovardhan Saboo

executive
#89

That's right. At that rate, once we achieve the breakeven, the margin structures are quite favorable in Swiss manufacturing.

Lalaram Singh

analyst
#90

Sir, and what kind of investments which we have made there this year in terms of CapEx? And going forward this year, how much amount do we plan to invest in Estima in terms of capacity?

Yashovardhan Saboo

executive
#91

This year, we've actually postponed most of the CapEx. Some CapEx was already committed in the beginning of the year. So that we are going ahead. But other important large CapEx we have postponed this year because -- obviously, because of the situation this year. We are going to see how the situation is going to be. So really not much CapEx this year. Last year, I think we had invested about CHF 1 million, CHF 1.5 million? Yes, last year, we had invested about CHF 700,000 to CHF 800,000 on such things.

Lalaram Singh

analyst
#92

Okay. Sir, third question is that in Ethos in FY '20, we had some exceptional items linked to some litigation or we had set aside around a couple of crores of money. Not sure of what exactly that was. But the footnote said, that was 50% of the underlying amount. So is there any possibility of further 50% of amount being set aside? Or how do you look at that number?

Yashovardhan Saboo

executive
#93

Hang on. I'm not very sure which one you're talking about. Sekhar?

C. Sekhar

executive
#94

For FY '20, most of the extraordinary items are related to litigious case related to statutory development. The legal case that you're referring to, that was a smaller part of the provision that we made in the current year and that is the last provision. We don't foresee any further provisions required to be made for that.

Lalaram Singh

analyst
#95

Got it. And sir, for the existing stores which are still open at Ethos, which are -- you said half of the stores are open. I understand they might also be open for a limited time -- period of time in the day. But how are you seeing things there in terms of traction?

Yashovardhan Saboo

executive
#96

Right now, the traction is weak. I wish I could say something else. But frankly, the traction is weak. People are not confident of going into malls. It is not a pleasant experience going into malls. So traction is weak at the moment.

Lalaram Singh

analyst
#97

And just to be -- just to understand, this doesn't change the long-term strategy of being present primarily in marquee mall locations? I think there was one of the few retailers who are primarily situated in malls, unlike other people who are at the high streets or stand-alone stores. So it doesn't change that long-term strategy, right, of Ethos in how we position ourselves?

Yashovardhan Saboo

executive
#98

No. I think we continue to believe that malls will be the shopping centers. We believe even today that actually malls are more secure than stand-alone stores because they follow -- especially good malls, they follow very strong security protocol. And I believe -- I think we all have to believe that this damn COVID pandemic is going to come to an end in a couple of months, right? So we are looking beyond that. This is a difficult period, but I think once it ends, life will be back to normal. In fact, it will be better. And, A, the marquee locations will be the first to recover.

Lalaram Singh

analyst
#99

Got it. Got it. Sir, finally, for this financial year at Ethos, are we going with the 2 big stores which we were planning to -- I think you launched one in Bombay and one, I believe, in Delhi, if I'm not sure?

Yashovardhan Saboo

executive
#100

No, Delhi was not planned. Delhi was actually -- there was a flagship store planned in Mumbai at the BKC -- the new mall in BKC. The mall itself is delayed. So we are not sure when it will come. It is now expected to come up in the last quarter of this year. We are still on for that project. We are very excited about that project because, I think, it will be our flagship store in Mumbai. That is definitely on track.

Lalaram Singh

analyst
#101

Got it. One small question, which is bookkeeping in nature. So this quarter, can I get the losses at Estima? I think you mentioned for the full year, which is their financial year, which is calendar year, if I'm not wrong? I wanted for this specific quarter, which is Jan to March, for Estima, the revenue and the loss figure.

Yashovardhan Saboo

executive
#102

Hang on, just hang on. So the revenue was about [ CHF 630,000 ] and the loss was about CHF 380,000.

Operator

operator
#103

[Operator Instructions] As there are no further questions from the participants, I would now like to hand the conference over to Mr. Yasho Saboo for closing comments. Sir, over to you.

Yashovardhan Saboo

executive
#104

Thanks to everybody to join this earnings call, and I wish everybody a good day. Please stay safe and healthy. Thank you very much once again.

Operator

operator
#105

Thank you very much, sir. Ladies and gentlemen, on behalf of KDDL Limited that concludes this conference call. Thank you for joining with us, and you may now disconnect your lines.

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