Kewal Kiran Clothing Limited (KKCL.BO) Q2 FY2026 Earnings Call Transcript & Summary
October 16, 2025
Earnings Call Speaker Segments
Operator
OperatorLadies and gentlemen, good day, and welcome to the Kewal Kiran Clothing Limited Q2 and H1 FY '26 Conference Call. [Operator Instructions] Before we begin, a brief disclaimer. The presentation which Kewal Kiran Clothing Limited has uploaded on the stock exchange and their website and including the discussions during the call contains or may contain certain forward-looking statements concerning Kewal Kiran Clothing Limited business prospects and profitability, which are subject to several risks and uncertainties, and the actual results could materially differ from those in such forward-looking statements. I now hand the conference over to Mr. Hemant Jain, Joint MD, Kewal Kiran Clothing. Thank you, and over to you, sir.
Hemant Jain
ExecutivesGood afternoon, everyone, and thank you for taking the time to join us today. Welcome to Kewal Kiran Clothing Limited Q2 and H1 FY '26 earnings call. I'm joined by Mr. Pankaj Jain, President Retail; and Marathon Capital and our Investor Relations Adviser. This has been another strong performance great quarter for KKCL. We have delivered double-digit growth on both consolidated and stand-alone basis, a clear statement to the strength of our brands, our focused execution and the resilience of consumer demand in buoyant market environment. Let me walk you through some of the key highlights for the quarter. Consolidated revenue for Q2 FY '26 stood at INR 354 crores, up 14.9% year-on-year, led by strong growth in both April volume and value. Stand-alone revenue grew by around 14% year-on-year to INR 288 crores with solid contributions from both retail and nonretail channels. Apparel volume growth on a consolidated basis was 17.3% year-on-year, highlighting robust consumer demand and improved market penetration. Average relations per unit improved by 22.1% year-on-year, driven by higher full price sales and a richer product mix. This performance underscores the strength of our portfolio and our ability to engage aspirational consumers through trend forward lifestyle-led merchandise. On the profitability, EBITDA came in INR 71 crores, reflecting 11% growth year-on-year. EBITDA margin stood at 20% ahead of our guided range of 17% to 18%. The margin expansion was supported by operating leverage from higher value -- higher volumes, optimized product mix with stronger contributions from Killer, Kraus and Junior Killer and our continued focus on cost efficiency across the value chain. On the expansion front, revenue grew 14% in the retail channel and 15% in non-retail, showcasing healthy growth across format. We added a net 29 exclusive brand outlet EBOs during the quarter, taking our total to 652 stores as of September 30, 2025. This expansion -- these expansions were led by Killer, Lawman and Kraus. Killer alone now open -- operate 437 EBOs, underscoring a dominant brand presence. Our store rollout this quarter focused on Tier 1, particularly malls, Tier 2 and Tier 3 cities aligned with our broader strategy of expanding lifestyle accessibility in underpenetrated markets. Brand movement. We were also encouraged by the positive response to our Spring/Summer 2026 trade show across all major brands, Killer, easies, Kraus, Junior Killer and Integriti, which gives us strong visibility for H2 bookings and reinforced channel confidence. Coming to our outlook and strategy. We welcome the recent decision by the Government of India to reduce GST on selected apparel price point, a move that will enhance affordability and boost demand at the retail level. We see this as a significant tailwind and KKCL is well positioned to benefit. In addition, India's favorable demographic, rising incomes and evolving lifestyle aspirations continue to make it one of the world's most attractive consumptions market. Early indicators for the festive season are also encouraging with positive channel feedback and improved demand outlook supported further by the recent GST changes. With our established and trusted brand and stable retail model, KKCL is well positioned to capitalize on the structural growth opportunities ahead. Our strategic priorities remain focused on deepening our presence across EBOs, national chains and MBOs, expanding our product portfolio and cementing our place as a multi-brand lifestyle powerhouse, catering to India's diverse and dynamic consumer base. We are confident that our disciplined execution, design-led approach and deep consumer connect will drive sustained value creation in the coming quarters. Our vision 2028 road map continue to unfold as planned, balancing scale, profitability and innovations and our results for Q2 and H1 FY '26 are a strong reflecting of its successful execution. With that, I would now like to open the floor for questions.
Operator
Operator[Operator Instructions] The first question is from the line of Sucrit D. Patil from Eyesight Fintrade Private Limited.
Sucrit D. Patil
AnalystsI have 2 questions, one for Mr. Hemant Jain and one for Mr. Pankaj Jain. So Mr. Hemant Jain, my question to you is, looking ahead, what are the key priorities for scaling KKCL's brand portfolio especially in terms of new categories, regional expansion or youth focused formats, how do you plan to strengthen the brand's visibility and customer engagement over the next 2 years?
Hemant Jain
Executives[Foreign Language] we are very much focused on the opening of retail outlet. Secondly, we have to connect with the consumers like social media [Foreign Language] so this is what we are -- planned on till 2028 [Foreign Language] so our major focus is on to open the first is the retail store. And now we are doing [Foreign Language] now we are started to opening as a 1,000-plus square feet stores. And we are increasing this [Foreign Language], we are working on that or in future, we are going to launch as a Killer Women's wear. That is what our strategy.
Sucrit D. Patil
AnalystsAnd I believe Mr. Pankaj Jain is also on the call today?
Pankaj Jain
ExecutivesYes. This is me only.
Sucrit D. Patil
AnalystsYes, sir. So coming back to the same point, as you plan for the next phase of growth, how do you see the entire plan of action taking across -- taking place across Tier 1 and Tier 2 cities? What is the plan that KKCL has going ahead with this?
Pankaj Jain
ExecutivesSo, every brand has been planning and their entire brand strategy is different. Killer already under auto phase mode, okay, we have already tried to penetrate the Tier 2 and Tier 3 cities. In fact, we have now started entering the Tier 1 presence there and the metro cities, okay? On the Integriti brand, okay, we have tried to penetrate the value segment, okay? Lawman, we are trying to reposition it as a D2C brand and focus on more Gen-Z, okay? After acquiring Kraus, we have already added a separate brand. So every brand has been categorized differently and adding a separate TAM to it. Last year when we launched Kids also, that also added to a separate TAM to KKCL. So we are now trying to portray Kewal Kiran as a house of brands.
Sucrit D. Patil
AnalystsAnd I wish the entire team Happy Diwali and best of luck for the next Q3.
Operator
OperatorThe next question is from the line of Anuj D, Antique Stock Broking.
Anuj D
AnalystsCongratulations on a great set of numbers. Just 2 questions from my side. So since the acquisition of Kraus, how is the working capital sort of evolved? And has it now converged with the company's level of efficiency? Or is there more room for improvement in terms of integration and improvement in the working capital side? That's my first question.
Pankaj Jain
ExecutivesAre you going to ask the second question also? Should I answer the first?
Anuj D
AnalystsMy second question is regarding the EBOs store addition guidance. So what is the target for the EBO store expansion? And you had also mentioned that the square foot of expansion that you are looking at is -- is a bit higher than earlier so how does the CapEx per store is...
Pankaj Jain
ExecutivesAnuj, I couldn't get your second question, okay, but I'll answer the first one first, okay? When we acquired Kraus, there was a detailed strategy or planning in terms of how the integration will happen. First was, it was in respect of the margins. Currently, it is, okay -- the EBITDA margins are in line with KKCL, that's one, okay? Growth also has been in line with KKCL, okay? Second priority was regarding the working capital. The working capital, if I see on a quarter-on-quarter basis, okay, the working capital has been reduced, but it has not yet reached the level as what KKCL has reached. I think it should take more 1 or 2 quarters to achieve that level.
Anuj D
AnalystsSure, sir. I am just going to rephrase my second question.
Pankaj Jain
ExecutivesThe working capital for Kewal Kiran for quarter 2 stands at close to around 132-odd days, whereas for Kraus it stands at 151-odd days.
Anuj D
AnalystsSure. That's really helpful for the numbers. So my second question is regarding the store expansion guidance and since we are opening larger stores, how much is our CapEx per store in these larger stores that you're planning to add? If you could share that, that will be great.
Pankaj Jain
ExecutivesThe CapEx as well as the OpEx, or the working capital should stand at around INR 4,500 a square feet.
Operator
OperatorThe next question is from the line of Keshav Garg, Counter Cyclical PMS.
Keshav Garg
AnalystsI just wanted a clarification. Sir, last time, you mentioned that within 3 years, company had planned to monetize the current corporate office of 5.5 lakh square feet in Goregaon. So are we on track to do that and have some more clarity emerged on that? And sir, 5.5 lakh square feet is the total land that is there or 5.5 lakh square feet is the total built-up area that is there?
Hemant Jain
ExecutivesThe 5.5 lakhs is the completely built-up area, it's not the land.
Keshav Garg
Analysts[Foreign Language]
Hemant Jain
Executives[Foreign Language] Approximate 7,200 or 7,500-odd figures. So that's the land size. But in -- when we multiple into the [Foreign Language] So we built around 5.5 [Foreign Language] 5.5 lakh square feet. Secondly, [Foreign Language]
Keshav Garg
Analysts[Foreign Language]
Hemant Jain
Executives[Foreign Language] It's too early to say anything now.
Keshav Garg
Analysts[Foreign Language] multiple brand strategies [Foreign Language]?
Hemant Jain
Executives[Foreign Language] Killer still today is a flagship brand of Kewal Kiran [Foreign Language]
Keshav Garg
Analysts[Foreign Language]
Hemant Jain
Executives[Foreign Language] Company owned. [Foreign Language] all registered under Kewal Kiran Clothing Limited.
Keshav Garg
Analysts[Foreign Language]
Hemant Jain
Executives[Foreign Language]
Operator
OperatorNext question is from the line of Naveen Baid from Nuvama Asset Management.
Naveen Baid
AnalystsSir, what is the channel mix that we are targeting over the next couple of years? Or cross channels, retail or nonretail, what is the margin differential? So this is my first question. The other question is across brands, if you could just highlight and categories also as to what is the margin differential?
Pankaj Jain
ExecutivesThe retail as well as nonretail this quarter, both have grown close to 15%. On the composite mix on the EBITDA, okay, almost it contributes similar also.
Naveen Baid
Analysts[Foreign Language] going forward, mix same [Foreign Language] retail or non-retail over the next couple of years?
Pankaj Jain
ExecutivesRight now, it's 54-46. I think going forward also, it's going to remain similar.
Naveen Baid
AnalystsMy next question was on the margin differential across brands.
Pankaj Jain
ExecutivesWe generally don't comment on the margins...
Naveen Baid
AnalystsJust some color, which are the brands, which are premium brands and where the margin is higher than the other brands?
Pankaj Jain
ExecutivesOkay. On the overall business, I can just tell you is that okay, Killer contributes the highest and where the margins would also be the highest.
Naveen Baid
AnalystsOkay. Okay. Got it. Sir, just one more question, if I can squeeze in. So [Foreign Language] stores. So typically, in the first year, if you were to compare that particular store with a mature store, [Foreign Language] what is the revenue that you're able to generate if your mature store is doing, let's say, INR 5 crores per year, then first year, [Foreign Language] roughly?
Hemant Jain
Executives[Foreign Language] so our growth is 9%.
Naveen Baid
AnalystsOkay. My question was [Foreign Language], for a similar size store, typically first year revenue will be obviously not INR 8 crores. So what revenue would that be?
Hemant Jain
Executives[Foreign Language] 85% to 90% business operated with the FOFO model. [Foreign Language] first the revenue should be 12% and next year is the 18% and the 24% [Foreign Language]
Naveen Baid
AnalystsSo ROI metrics are [Foreign Language]
Hemant Jain
Executives[Foreign Language]
Naveen Baid
Analysts[Foreign Language]
Hemant Jain
Executives[Foreign Language]
Operator
OperatorThe next question is from the line of Pavan Kumar from Ratna Traya Capital.
Pavan Kumar
AnalystsSir, first of all, [Foreign Language] is it because of [Foreign Language] or going forward [Foreign Language] you seem to be saying it is contributing now [Foreign Language]. And one final comment, sir, [Foreign Language]
Hemant Jain
ExecutivesI beg to differ that Kraus has not been growing. In fact, it has grown by 20% for this quarter.
Pavan Kumar
Analysts[Foreign Language] consolidated or stand-alone [Foreign Language] is there any other way, Pankaj?
Pankaj Jain
ExecutivesOn a stand-alone basis, we have grown by close to around 14%, and the Kraus has grown by 20%.
Pavan Kumar
AnalystsOkay. [Foreign Language]
Hemant Jain
Executives[Foreign Language]
Pavan Kumar
AnalystsGoing forward, is the expectation [Foreign Language]
Hemant Jain
Executives[Foreign Language]
Pavan Kumar
AnalystsAt a consolidated level, [Foreign Language]
Hemant Jain
Executives[Foreign Language]
Pavan Kumar
AnalystsAnd sir, any comments on the Junior Killer we have, I think there are 2 seasons have been over. So [indiscernible]
Pankaj Jain
ExecutivesSo we have started finding an traction, okay, especially on the same-store perspective, the number of counters have been increasing. Absolute number is very low to comment on, okay? But okay, it has been growing at a faster pace.
Pavan Kumar
Analysts[Foreign Language] you would have different stores for different brands. How do you look at that overall?
Pankaj Jain
ExecutivesRight now, the strategy is separate for each individual brand, but we are formulating a strategy okay, of what we have said.
Pavan Kumar
AnalystsAnd Pankaj, what is the plan on metros and Tier 1 [indiscernible]
Pankaj Jain
ExecutivesOkay. We're penetrating that, okay, we have also started our own D2C website for Kraus as well as Killer, okay? Where the numbers are coming attraction from the metro centric cities only.
Pavan Kumar
AnalystsSo we have started this now and we are focusing?
Pankaj Jain
ExecutivesYes.
Operator
OperatorThe next question is from the line of Ashutosh Joytiraditya from ICICI Securities.
Ashutosh Joytiraditya
AnalystsI have 2 questions. One is on -- so how has been the festive demand in like last 15 days for October. If you can give some idea on that, that would be really helpful. And second thing is that what is your strategy to scale up the value -- value brands in different tier of cities given there is already a lot of competition. So what would be the differentiating factor, will the management would take to grow the value brands?
Pankaj Jain
ExecutivesOkay. So the Integriti falls under the value brand perspective, we are trying to penetrate the modern trade channel there, okay? The first 6 months for us was just okay, transition period. I feel that, okay, the next 6 months will be very attractive, because we have started getting the counters and the numbers look good on those counters also.
Ashutosh Joytiraditya
AnalystsI just wanted to check how has been the demand for first 15 days, the festive demand, especially just before the Diwali buying and all those things?
Hemant Jain
ExecutivesPositive [Foreign Language]. But averagely business -- market sentiment is very positive. [Foreign Language]
Operator
OperatorThe next question is from the line of Pramod Dangi from Unifi Investment Management LLP.
Pramod Dangi
AnalystsFirst of all, congratulations. And first question is on the regional mix changes. See, we are -- we have a larger share in the north and eastern part of the country. So with our EBO, are we targeting changing the mix. And with the Kraus, obviously, we have South also now. So any meaningful change which we are seeing in the -- our regional mix for the Tier 1, Tier 2 mix kind of thing?
Pankaj Jain
ExecutivesSo, yes, I would definitely agree that our presence is higher in the East because in most of the channels, we have already penetrated or in the East in all the channels of sales. Our focus is primarily now, okay, West and North in terms of retail EBOs. So we are capturing 1 zone at a time trying to penetrate and capture it very well so that, okay, you can have entire focus on 1 zone.
Pramod Dangi
AnalystsOkay. So it's not like that we are opening more of the EBOs in Western part where we already have the MBOs rather we are opening in the newer zone or near region?
Pankaj Jain
ExecutivesSee, that's under out-of-phase mode, okay, that is already happening, okay? There's not much of effort structure. Efforts are right now going in, okay, strengthening, the northern as well as the western zone.
Pramod Dangi
AnalystsOkay. Okay. And can you quantify in terms of 3 years back and today, is there any change happened in the product, the revenue mix, excluding Kraus, obviously, because Kraus will impact the numbers, so.
Pankaj Jain
ExecutivesI'll have to get back to you on this. You can take it...
Pramod Dangi
Analysts[Foreign Language] since I think GST has been reduced [Foreign Language], how we will tackle the GST and how it will impact? And second is, this year winter is expected to be good. So any thought on the seasonal demand from the winter?
Hemant Jain
Executives[Foreign Language] More than INR 2,500 [Foreign Language] so it is very first season for us also, [Foreign Language], we don't know. [Foreign Language] because it's a compulsory below INR 2,000 [Foreign Language]
Pankaj Jain
ExecutivesWe will also get to know what the competitor is also doing.
Pramod Dangi
AnalystsOkay. Okay. Okay. And how the winter -- winter wear's demand -- I'm sure it would have started for the northern part, right?
Hemant Jain
ExecutivesIt's too early [Foreign Language] numbers are still yet to come.
Pankaj Jain
ExecutivesPramod Ji, just to add up, okay. I feel that in case, okay, if we do not increase the price and maybe the competition increase the price, I feel that, the fresh sell-through percentage will increase.
Operator
OperatorNext question is from the line of Naitik from NV Alpha Fund.
Unknown Analyst
AnalystsMy first question is, can you give us bifurcation of how much of our revenue comes from EBOs, how much from MBOs, how much from LFS, et cetera?
Pankaj Jain
ExecutivesWe give generally bifurcation of retail to nonretail, which right now, the contribution is 55-45.
Unknown Analyst
Analysts55 is non-retail, right?
Pankaj Jain
Executives55 is retail.
Unknown Analyst
AnalystsRetail, got it. Got it. And sir, we are going to roughly add, say, 250-odd EBOs. So just wanted to understand, is the mix of new EBOs opening also going to remain the same, like majority of them are going to be FOFO and remaining are going to be COCO?
Pankaj Jain
ExecutivesYes, that's the strategy. Excluding for Kraus, where it's co-driven.
Unknown Analyst
AnalystsSorry, I didn't get your last point, sir.
Pankaj Jain
ExecutivesIncluding for Kraus, which is more COCO-driven stores.
Operator
OperatorNext question is from the line of Pritesh from Lucky Investment Managers.
Unknown Analyst
AnalystsSir, my question is on Kewal Kiran and stand-alone. So if you look at our 2-year CAGR. So obviously, last year, you had a challenge with respect to the just-in-time. So if I look at a 2-year CAGR, 2-year CAGR in the Kewal Kiran portfolio is about 4.5%. This is way different from what typically you have grown at a double-digit rate. So if you could highlight any insights here and just not look at 1 year, because if you look at a 2-year number also, you can just share some highlights if any on this single-digit number, it would be very helpful, highlights whether there are any challenges or any other thing that we need to understand for this 4.5% growth and how do you see the Kewal Kiran stand-alone portfolio emerging over the next maybe 4 to 6 quarters?
Pankaj Jain
ExecutivesI definitely would agree what numbers you are saying -- all the numbers you are saying on, okay? But okay, the placement what you had lost takes time to again grab back or the market share. So I feel going forward, we have tried and been able to achieve it within a year itself. So going forward, the CAGR should stay into double digits, and the growth should also stay in double digits, okay? The strategy for Kewal Kiran as well as Kraus is different and the market responds differently also. So I would say that, okay, you look at the consol number as compared to a standalone number.
Unknown Analyst
AnalystsThat we are looking but just as further analysis we have to do because 80% of your revenue is still your original Kewal Kiran portfolio?
Pankaj Jain
ExecutivesIt's a house of brands, okay? But I'm definitely saying both will grow above double digits.
Unknown Analyst
AnalystsYou didn't still answer if, we didn't understand why, first of all, ended up growing single digit on a 2 year CAGR, if you could just tell that is there any challenge within that in a particular brand. And I didn't understand that you lost placement if you could just share. Is it that you lost some counters or lost some distributor, if you could just share something?
Pankaj Jain
ExecutivesSee that entire Kewal Kiran was under transition mode. We were trying one on a real-time basis on the inventory, okay? If Lawman as a brand, we have to restrategize ourselves, and okay, we started concentrating only on retail from a format structure. Integriti was having a problem in terms of placement structure. So we started to target it on a value segment. And everything has now started to channelize back. The past, can be looked as a number, but we have seen that, okay, we have re-strategized and I think the future looks exciting for us because, okay, all the strategies we have placed have now started to get executed.
Unknown Analyst
AnalystsSo the double digit CAGR in Kewal Kiran is not far away, right? It will emerge in maybe a quarter down the line or it is slightly far away in your opinion?
Pankaj Jain
ExecutivesNot in the long run, okay. You'll see it the numbers from next 2 quarters itself.
Operator
OperatorNext question is from the line of Jayshree Bajaj from Trinetra Asset Managers.
Jayshree Bajaj
AnalystsWe performed a good number this quarter and half yearly. But still our PAT is impacted. For H1 FY '26 it is INR 20.7 crores, earlier in H1 FY '25, it was INR 45.1 crores. So it was just onetime gains or it's because of nonrecurring items, the reduces?
Pankaj Jain
ExecutivesIt was one time gain.
Jayshree Bajaj
AnalystsOkay. That was one time. And what is the sustainable run rate for the other income based on current treasury and the investment...
Pankaj Jain
ExecutivesThe other income will stay in the range of INR 30 crores.
Jayshree Bajaj
AnalystsOkay. And my second question is, as we can see, many companies are integrating AI in their systems to reach the customers and follow the trends. So what we are planning to integrate AI to take the leverage of AI?
Pankaj Jain
ExecutivesSo, we have also started it. We have started in from the supply chain perspective, okay? We are trying to implement in the design execution part and more on the analytics part, okay?
Operator
OperatorNext question is from the line of Palash Kawale from Nuvama Wealth.
Palash Kawale
AnalystsSir, my question is on Killer Junior. Now that enough, like there has been some time after the launch of the brand. How is the response? And what are your understandings, what are your learnings from the brand? And how do you see it growing going forward?
Hemant Jain
Executives[Foreign Language]. And there's 2 seasons we are already compensated and we are in the third season. So [Foreign Language]
Operator
OperatorNext question is from the line of Harsh Dubey from LFC Securities.
Harsh Dubey
AnalystsI was asking [Foreign Language]
Pankaj Jain
ExecutivesNormally, [Foreign Language]. So as we said, okay, most of the stores are FOFO stores, and we work more on an ROI basis perspective, where we see that the first year return should be around 10% to 15%, second year should be 18%, and going forward should be around 24%. So generally, if you remove the payback period, it should be around 3, 3.5 years.
Harsh Dubey
AnalystsOkay. Okay. So 3 to 3.5 years [Foreign Language]
Hemant Jain
ExecutivesPut together, all the brands [Foreign Language]
Operator
OperatorNext question is from the line of Ankit Kedia from PhillipCapital.
Ankit Kedia
AnalystsSir, typically in quarter 2, there are a lot of primary selling because East is a big market for you has said. So just wanted to know how was Navratri this time for you in the East market because there was a lot of rainfall in those markets as well?
Pankaj Jain
ExecutivesNumbers were good, Ankit, not a problem. If you look at the current SSG numbers also, the SSG for the quarter was around 9%.
Ankit Kedia
AnalystsSure. And from the MBO placement perspective, how has been the buying and in which brand are you seeing more traction from the MBOs?
Pankaj Jain
ExecutivesFrom multi-brand outlets, I think, okay, on all the channel mix, Killer contributes the highest there.
Ankit Kedia
AnalystsSo placements, we are not worried currently, the placements have happened in the market?
Pankaj Jain
ExecutivesPlacements are already there in the market. So I said, okay, the strategy for Lawman is more EBO driven. It is only Integriti and Killer, which is more MBO-driven as well as Junior Killer.
Ankit Kedia
AnalystsSure. And sir, on the margins perspective, are you confident to deliver that 18%, 19% guidance for the full year?
Pankaj Jain
ExecutivesWe feel 17% to 18% is achievable.
Operator
OperatorThe next question is from the line of Lakshminarayanan from Tunga Investments.
Lakshminarayanan
AnalystsI just want to understand what is your full price sales across the womenswear and menswear. How that's changed in the last -- when compared to the last year?
Hemant Jain
Executives[Foreign Language]
Lakshminarayanan
AnalystsOkay. Sir, and we closed FY '25 at a recently high inventory and we had a -- for the first time, I think our cash flows are actually a little declined. So how are you thinking about this complete year? What kind of inventory levels do you like to maintain? Because I understand that the womenswear maybe require a little higher inventory level?
Hemant Jain
ExecutivesInventory will be the same, [Foreign Language]
Lakshminarayanan
AnalystsSir, expansion happens by volume growth or maybe price growth as well as distribution growth rate? I mean, how many MBOs, you actually have, now in the last 6 months, how you have actually increased your reach? And are you able to increase the reach in terms of yours EBOs or MBOs and others?
Pankaj Jain
ExecutivesSo we have been able to achieve on all the 3 fronts, okay, on the quantity as well as value as well as the distribution.
Lakshminarayanan
AnalystsOkay. Any number you can give in terms of distribution, how much you have actually increased, either the number of your direct distributors or the end points that the customers can actually buy the quantity from?
Pankaj Jain
ExecutivesOn the channel sales, I'll say there's an overall number, okay. So retail has grown by 14%, and the nonretail has grown by 15%. And the absolute margins also are similar on both the fronts.
Lakshminarayanan
AnalystsOkay. One last question in terms of our e-commerce-driven sales, how they have actually expanded sir, is it actually growing at much higher than the company's average? Or can you just help me understand that part?
Pankaj Jain
ExecutivesSimilar to what Kewal Kiran is growing at.
Lakshminarayanan
AnalystsOkay. Okay. Okay. And any price increases we are actually planning to effect or you...
Pankaj Jain
ExecutivesSorry, price?
Lakshminarayanan
AnalystsPrice increases across the portfolio, any specific...
Pankaj Jain
ExecutivesWe have not yet planned that strategy. For the current quarter as the government required to decrease the price or pass on the GST benefit, we have done that. We have not increased the price for the proportionate stocks, which were above that price bracket, okay. Going forward, we are still strategizing on whether we'll be having a price increment or not.
Lakshminarayanan
AnalystsAnd any inventory price corrections you have to take because of this inventory in the system and the GST disturbance?
Pankaj Jain
ExecutivesAs required by mandatory requirement was there, we have already done that.
Lakshminarayanan
AnalystsOkay. Okay. And what is the impact, sir?
Pankaj Jain
ExecutivesThe impact for Kewal Kiran was neutral.
Operator
OperatorThe next question is from the line of Harsha from Bandhan AMC.
Unknown Analyst
AnalystsSir, in your vision FY '28 slide -- so I'm saying in FY '28 -- Vision FY '28 slide, the discovering new horizons, we have mapped out various categories, right, denims, semiformal, ethnic, and you've mentioned that categories in which you were present, where you have pivoted and where there's a vacuum, right? Is it fair to understand that there's like Kraus, let's say, if we look at acquisitions in the future, we would look at more in that category where there's a vacuum or, let's say, even where do you want to pivot, is there you want to look at any acquisitions there?
Pankaj Jain
ExecutivesWe are not discouraging on any of the channels. So even if it's a competitive brand, I'd still like to explore it. I can still have operational synergies there. So definitely, okay, adding a separate TAM would be better off. But I'm not discouraging to the idea that even if it's a competitive brand.
Unknown Analyst
AnalystsOkay. Okay. Okay. Got it. And this target of FY '28 of INR 1,500 crores when you kind of -- is that largely organic or that would have to include some element of...
Pankaj Jain
ExecutivesIt is only organic.
Unknown Analyst
AnalystsOkay. Got it. And any views on -- we have discussed this in the past calls as well, but any views -- any views which we have formed, let's say, on the factory building, which we have, which basically was supposed to be, any views there, whether we are in talks to kind of sell it off, develop, et cetera, et cetera? Any views there?
Pankaj Jain
ExecutivesNo, not yet, Harsh. Nothing planned yet on that.
Unknown Analyst
AnalystsAnd by when would our -- I mean, what would be the CapEx for this new office building? And by when would that be ready?
Pankaj Jain
ExecutivesOur entire requirement right now after the land, requirement would be close to around INR 90 crores, and it will be required in 3 years period.
Unknown Analyst
AnalystsOkay. Okay. So that office will be ready after 3 years, basically.
Operator
OperatorThe next question is from the line of Sahil Doshi from Thinqwise.
Sahil Doshi
AnalystsJust firstly, just one clarification on the employee cost. So we've seen a 20% kind of an increase in this quarter. And even in stand-alone, we've seen an 18% kind of an increase. Just broadly want to understand is there any onetime here? Or how should we think about the sustainable number here?
Pankaj Jain
ExecutivesIt's mainly because of the cost because we have tried to explore other channels of sales so the team is getting built up.
Sahil Doshi
AnalystsOkay. Even in the stand-alone, I actually see almost a large increase there, 18% kind of an increase compared to the past, so?
Pankaj Jain
ExecutivesOkay. It's also because of a higher production during the quarter. The factory expenses are also built in the employee expenses.
Sahil Doshi
AnalystsOkay. Okay. So this INR 33 crore number which we see per quarter in the standalone, is this a sustainable number? Or there is some variable element in this?
Pankaj Jain
ExecutivesLittle bit variable, there should be semi-variable here.
Sahil Doshi
AnalystsOkay. Understood, sir. Second on the mix, if I see this quarter, we've seen others decline 32%, possibly, I understand there could be some impact because of the GST thing. Could you give your thoughts here? And consequently, we haven't seen an improvement in gross margin because your mix has got favorable. Your bottomwear, which is denim plus trouser both mixes same in that sense. So could you just talk about why the decline in others and...
Pankaj Jain
ExecutivesIt is mainly because of accessories as a category, okay? And there, the price bracket varies. So absolute number or the absolute turnover has increased in that category also, just a quantity mix.
Sahil Doshi
AnalystsValue wise, there is a 32% decline, INR 30 crores to INR 35 crores.
Pankaj Jain
ExecutivesVolume, there is no decrease. It's a quantity decrease.
Sahil Doshi
AnalystsOkay. Okay. I'll clarify this later. But just I'm just saying, if the mix changes happen on the gross margin, we're not seeing any benefit here. Incrementally, how should I think about gross margins, meaning the band of 42% to 45%, we used to say, should we -- where are we in that journey? And how do we try and pivot towards improving this?
Pankaj Jain
ExecutivesI just went through the numbers. What you're saying is absolutely right, and the absolute number has fallen down. It is majorly because of the winter mix. So where winter mix has been pushed maybe, okay, last year, it was more driven towards quarter 2, okay, this time, it should be around quarter 3.
Sahil Doshi
AnalystsOkay. [Foreign Language]
Pankaj Jain
ExecutivesI would not term it as favorable or unfavorable category, okay, the mix should almost remain similar unless there is a heavy discounting happening in that category.
Sahil Doshi
AnalystsOkay. Okay. Okay. So this last quarter, you said basically the decline was possibly because of higher discounting...
Pankaj Jain
ExecutivesThis could be in the case of quarter 3 also. So it just got pushed away to quarter 3 as compared to quarter 2.
Sahil Doshi
AnalystsOkay. Okay. Okay. And just if we've seen that in the H1, we had a benefit of -- benefit or we were coming out of the inventory correction issue, and that's why the growth number seems decent. Incrementally, how should we think about it? And also, is the inventory correction largely done now and you said the market share is heavy, the placement in all the counters is it complete? Or how is it?
Pankaj Jain
ExecutivesYes. You can still look at that, okay, the inventory level should stay stable here, okay? And we'll do that double-digit growth ahead also on the same inventory cycle.
Sahil Doshi
AnalystsUnderstood. Understood. And just lastly, if I see stand-alone working capital days, the inventory level is around 87 days. I understand Y-o-Y is not comparable but from the past levels also, this seems a little higher. So is there some change here in terms of strategy? Or is it because of EBO mix or something of that sort?
Pankaj Jain
ExecutivesAs I said, okay, in terms of other categories, okay, winter has shifted to a quarter 3 scenario, and that's the reason it has gone up. I think whatever the inventory cycle is there right now, it should stay at this current level.
Unknown Analyst
AnalystsSir, in the past, you have spoken of an aspiration growth [Foreign Language]. And now we are suggesting that it could be close to double digits, but not that high double digit. Is that understanding correct? [Foreign Language] kind of toning down of what we had earlier anticipated?
Pankaj Jain
ExecutivesAspiration stays the same.
Unknown Analyst
AnalystsOkay. But a more realistic number to work would be a double-digit number?
Pankaj Jain
ExecutivesShould be a double-digit number.
Operator
OperatorLadies and gentlemen. We take that as the last question for the day. I now hand over the conference over to Mr. Hemant Jain for the closing comments. Over to you, sir.
Hemant Jain
ExecutivesThank you once again for joining us today. We truly value your continued support and confidence in KKCL's journey. Should you have any further questions, please feel free to reach out to our Investor Relations team. Thank you, and have a great day, and Happy Diwali.
Operator
OperatorOn behalf of Kewal Kiran Clothing Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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