Khadim India Limited (KHADIM) Earnings Call Transcript & Summary
November 17, 2020
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the corporate speaker access conference call with the management of Khadim India Limited to discuss their Q2 FY '21 results hosted by Reliance Securities. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Ankit Merchant, Research Analyst from Reliance Securities. Thank you, and over to you, sir.
Ankit Merchant
analystThank you, Lisa. Hello, and good evening, everyone. Welcome to Quarter 2 FY '21 Earnings Conference Call of Khadim India Limited. We have with us management of Khadim which is represented by Mr. Siddhartha Roy Burman, Chairman and Managing Director; Ms. Namrata Chotrani, CEO; and Mr. Gaurav Goenka, AGM, Accounts and Commercials. I now hand over the call to Mr. Siddhartha Roy Burman. Over to you, sir.
Siddhartha Burman
executive[Foreign Language] and happy Diwali to all of you. Good afternoon, everyone. We welcome you to this conference call to discuss the company's performance for second quarter of the financial year 2021. We realize most of you have connected to this call from your home and hope all are keeping safe. The COVID-19 pandemic has had an unforeseen impact on people, communities, businesses and the world at large. We take a moment to salute the heroic effort of health care workers, frontline staff and researchers working around the clock. Over the last quarter, we saw the lockdown slowly being lifted across the country, which did show an improvement in performance in last quarter. The customer buying behavior was driven towards open sandals and low-priced essential products for home wear. Our initiative to take our products to customers On the Go, Hot Spots and Khadim's Near Me have yielded a dual benefit of generating sales as well as spreading brand awareness. Since Durga Puja, the annual mega festival in the East, we had special social media campaigns with exclusive videos with the underlying message of "Ebar Pujoy Just Khadim's" to increase engagement with our customer base, which eventually enjoyed millions of viewers. As we mentioned on the last con call, we saw a good growth in the distribution business. One of our strategic initiatives in this business thus far the growth was to launch exclusive sub-brands. We now have 5 sub-brands in the distribution segment focused on different merchandise categories. The demand for open footwear has been steadily increasing in the recent months. Our new revamped line of product with fresh trending design has been welcomed by both the seller and customer alike. Coming to our financial performance, we recorded a revenue of INR 121.70 crores, [Technical Difficulty]
Operator
operatorLadies and gentlemen, the lines of the management have got disconnected. Please stay connected while we reconnect the management. [Operator Instructions]
Siddhartha Burman
executiveOkay, sorry, the line was disconnected. So coming to our financial performance, we recorded a revenue of INR 121.7 crore in Q2 FY '21, down by 45% year-to-year due to the limited scale of operations. However, on Q-to-Q basis, a growth of 101.6% recorded over the sales of INR 60.4 crores in Q1 F '20. While the retail business suffered due to lockdown on some stores across states, the revenue from distribution segment registered a 13% growth year-to-year and also saw improvement margin. Gross margins for the quarter stood at 39.4% in retail and 29.6% in distribution. We move forward to steadily increase scale of operations as more stores open up, and we're inches closer towards normalcy. As a team, we are united and optimistic to face the challenges while benefiting from the opportunities. Our team spirit and Indian culture binds us to understand the business environment and emerge stronger. We are excited for the next phase, and we'll continue to strengthen our brands. With that, let's start with question and answer. Thank you very much.
Operator
operator[Operator Instructions] The first question is from the line of Deepan Shankar from Trustline PMS.
Deepan Shankar
analystFirst of all, I just wanted to understand, despite we have seen 3x Q-o-Q sales growth in Retail division, what is the main reason for drop in gross margin by 500 basis points to 39.4%?
Namrata Chotrani
executiveMr. Shankar, to answer your question, so I think on the retail side, there have been a couple of things that have happened. Number one, the number of people buying the low-priced products, which is basically your s Hawai Chappals, your Beach Sandals, Floaters, which people use on a -- at home [Foreign Language] at the basic -- for basics to go out, that is what has sold more which has contributed to the lowering the ASP as well and also impacted the gross margins to that effect. That's number one. Number two, because we have -- we -- in Bengal and the East and the Northeast, Chaitra Sale is very huge in March and April. So when the lockdown was announced, we were actually in the -- anticipating or we were somehow to start the Chaitra Sale, which would have helped us liquidated recent months of our flow of normal inventory, which we generally pile up so that we can offer it in the event sale. This stock which we were not able to liquidate then, we have ensured that there is a silent discount that is happening in stores so as to liquidate that stock, and also it helps because with the customers we are looking at very low-priced products, from the customer standpoint also they have the option of buying discounted items, which has also impacted discount -- sorry, has impacted the gross margin. The product scheme, which we've also done is because the volumes were low and just came to entice the customers to come to the stores and buy more to increase the average billing value. We were also offering schemes, which is like the Milega Much More scheme or a gift scheme or a product based scheme. Like for example, sometime in August, we had come up with a scheme where on a purchase of INR 1,000, you get a ladies footwear free -- a ladies sport shoe free and on a purchase of INR 1,500 you get a mens sports shoe free. So that also impacted gross margin. So generally, what we do is we have either a discount or a scheme running, not both together. But in some of the months just to encourage people to buy more and just to entice the average billing value -- higher average billing value, we had given now a scheme and a discount together, which has really impacted the gross margin, which in the next few months, we will reduce.
Deepan Shankar
analystOkay. Okay. Okay. Can you please highlight the kind of drop in ASP as compared -- for the current quarter as compared to last year? And also, if you pulled out the discounts offered, so that will also be helpful to normalize the sales trend?
Namrata Chotrani
executiveSorry, can you repeat your last question?
Deepan Shankar
analystYes. Also, the discounts offered over in the top line, so that will help us to normalize the current quarter sales as to compare it with the previous year's sales?
Namrata Chotrani
executiveSo I think the ASPs have fallen by around 10% to 12% in the second quarter. And in terms of discount, generally, we have landed a discount as a percent of sales of approximately 20-odd percent.
Deepan Shankar
analystOkay. And so in terms of retail outlook, so now we have 2 scenarios, like one, the top line going up quarter-on-quarter and also along with the gross margin improvement. So when are we expecting the last year sales to achieve in the similar levels, at least in FY '22?
Namrata Chotrani
executiveSo I think this year, the festive has gotten a bit cheer in terms of numbers as you'd be hearing in the retail outlook. We had seen [Audio Gap] months and even to extent of this month, we have seen degrowth of the recovery are almost at 70%, degrowth being around 30%. And that is something which we are -- the degrowth is something which we are seeing reducing. And we are hopeful, I think, that's the endeavor that we are able to achieve last year numbers. At least last year's numbers for the second half, at least we are hoping to achieve that this year. That's the endeavor at least. In terms of the full year sales, it will not be possible to recover the entire last year sales this year. But I think we are hopeful that we are able to do that the next year.
Deepan Shankar
analystOkay. Okay. So we are expecting the improved footfall to continue even after festival season?
Namrata Chotrani
executiveThat's the hope. All our fingers are crossed. We're also trying to come up with innovative schemes or some kind of interesting mechanisms to garner footfall. That's something which we have to do. But it also depends on how the COVID comes around. If there's a second wave that comes in, that definitely will reduce the momentum. But we are hopeful for the best.
Deepan Shankar
analystOkay. Okay. And finally, other expenses have jumped sharply even Q-on-Q. So is there ad -- increased ad expenditure as part of other expenses or any other reason?
Namrata Chotrani
executiveIn fact, other expenses have reduced. We have reduced expenses for...
Deepan Shankar
analystNo, Q-on-Q I am asking.
Namrata Chotrani
executiveNo, no, that's basically because in the first quarter, there was a reduction in a lot of aspects, including rent, including fixed costs, including at the factory. So that has [Audio Gap] the infrastructure cost, electricity, fuel. So I think that Q2 over Q1, there will definitely be an increase. And that does not include advertising. There has been a strict constraint in the advertising cost, for sure.
Deepan Shankar
analystOkay. So ad costs remaining same to the level of Q1 itself?
Namrata Chotrani
executiveYes, yes, pretty much.
Operator
operator[Operator Instructions] The next question is from the line of Ankit Merchant from Reliance Securities.
Ankit Merchant
analystSo the first question is related to the festive sales. Can you give us any color on how the festive sales were for us during the last 13 to 20 days coming in from Durga Puja to, let's say, Diwali?
Namrata Chotrani
executiveSo firstly thanks, Ankit, for your question, I appreciate your interest. So I think, as I mentioned earlier, there has been a good recovery since Q2. We have been able to reach a recovery of 70%, which in turn quantitates degrowth about 30%. So I think we are looking at an improved footfall, improved average billing value to an extent and improved ASP compared to Q2. So I think that definitely has gotten cheer for us internally. The numbers are healthy. Definitely not -- we've not still reached last year numbers, but we are hopeful that gradually once people develop a herd in immunity, once the fear reduces, I think people will be coming out and buy more and that's the endeavor and that's the hope for the next couple of months.
Ankit Merchant
analystSure. My second question is related to the fixed cost reduction. Can you help us understand what are the measures which have been taken? And also on the rent renegotiation for all the outlets, et cetera, what are the measures have been taken and how long can the growth be seen?
Namrata Chotrani
executiveYes. So on the fixed cost, so there has been a reduction of approximately 18% on -- in the personnel cost, 32% on power and fuel, around 15-odd percent on rent, 21% order on repairs and maintenance and so on and so forth. So I think on a straight end delivery, we have been able to bring our variable cost -- there is significant reduction owing to reduction in sales. So I think there have been significant measures taken in the cost reduction. In terms of the cost reduction exercise or the rent reduction around out of 200 to around 160, 170 stores we have been able to reach negotiation in terms of rent reduction. The balance is also on -- given that the rent negotiation is also a function of performance and the relationship with the landlords. So I think that does continue, it's not stopped. So I think it's as and when we get some sanity or get some comfort around the fact that the revenue or the sales will not drop further, which is when the negotiations will stop.
Ankit Merchant
analystAnd just another bookkeeping sort of a question. At what top line would we be breaking even on the EBITDA front?
Namrata Chotrani
executiveAround INR 550 crores, INR 600 crores.
Ankit Merchant
analystThat's on the yearly top line front, right?
Namrata Chotrani
executiveYes.
Ankit Merchant
analystSo till now, we have done close to INR 182 crores. So can we expect in the second half that we would be turning EBITDA breaking even? I mean coming to that run rate of 500 -- INR 500 crores to INR 600 crores on the top line front?
Namrata Chotrani
executiveYes, that's the endeavor, yes.
Ankit Merchant
analystSo then we need to be -- to target a very quite aggressive growth from here on in the second half. So do you see there are enough levers for us to grow in the market?
Namrata Chotrani
executiveYes. So I think we're looking at -- compared to last year, we're looking at achieving similar numbers at least for the second half of this year. So I think that number was - so I think INR 500 crores to INR 600 crores is PBT breakeven. So the EBITDA breakeven will be around INR 450 crores, INR 500 crores. So I think we'd be able to reach that -- hopefully, we will be able to reach that number by the end of the year in terms of revenue.
Operator
operatorThe next question is from the line of Harsh Yogesh Shah from B&K Securities.
Harsh Shah
analystMy question is on the distribution business. Can you explain -- I mean, we recorded sales growth of 13%. Can you explain the reason why we've been able to achieve this growth?
Namrata Chotrani
executiveSorry, can you repeat your question? I didn't hear you.
Harsh Shah
analystMy question is on the distribution business. We saw 13% growth. So last quarter, we had mentioned that there have been some north-based players which have not been able to open up on time. So is that the -- I mean, is that the only reason why we've been able to stock such good growth in distribution business?
Namrata Chotrani
executiveSo I think it's a function of 2 things. Number one, yes, we did get a first-mover advantage like most of the branded players in the country, that where a lot of the smaller players and midsize players were not able to open shop as fast and which is why we were able to sell much more in terms of our production. Second point is that the demand for low-priced product is, majority being Hawai increased quite drastically because a lot of people meet in the rural areas, even semi-urban areas, even in the urban areas are staying much more at home or being in the locality, which increased the demand for Hawai Chappals or low-priced products, which did increase the demand for even Khadim products and which is why we saw that kind of growth.
Unknown Analyst
analystOkay. So do we see such kind of growth, I mean, going ahead? Or I mean do we see the -- I mean, the growth to even improve from this level?
Namrata Chotrani
executiveSo we are hoping for the growth to continue and Q3 at least seems to be going in that direction. And our endeavors will be to ensure that we'll try at least that we are able to recover whatever loss is in April and continue the growth for the year.
Operator
operatorThe next question is from the line of Aditya Bapat from Equentis PMS.
Aditya Bapat
analystMy question is a bit long term in nature. Now that you're seeing a lot of adoption of online sales due to the pandemic, do you see a change in the way your stores are sort of -- the format of the stores or the area of the stores or something like that, do you see a change in that going ahead? And how willing are your franchisee owners willing or unwilling to adopt the omnichannel?
Namrata Chotrani
executiveThanks, Aditya, for your question. So I think in terms of store economics, we believe that generally, we have been in the range of 1,000 square feet overall with the 70-30 ratio in terms of selling area. And that generally has worked well for us in terms of store economic breakeven and ROI. And I think in terms of the franchisees, a little bit lower from since -- to ensure that they are able to get the ROI and payback as well. And I don't see that really changing or impacting the way based on the way e-commerce and omnichannel is shaping up. In our mind, at least internally, we should -- the idea of having this kind of stores, this size of stores helps us ensure a good revenue per square feet and also gross margin per square feet. Larger the area, you tend to have -- you tend to increase the number of SKUs and inventory and not necessarily generate the kind of gross margin per square feet that one would like. In terms of servicing omnichannel orders through your stores, if that were also you are trying to get at, we've had conversations with a lot of omnichannel agencies. In fact, we have omnified most of our stores [Audio Gap] the customer walks into the store and they do not find a footwear of their choice of color or size, the product is delivered to them. Servicing of the orders from our own website, from a couple of marketplace is also done from our own stores. But they do not necessitate that the stores act like warehouses. If they use the inventory of the stores, the way it is. We do not need to increase the inventory of the stores to service these orders. The way it works is that suppose today an order is placed, the order goes to one store. If the order's not there that -- the product is not there in that store, then the order hops on to the nearest possible store where the product is. So it does not necessitate for us to have a larger number of -- larger stock to service those orders. Because eventually, if the stock is not at any of our stores, it goes to the warehouse. So I hope I'm able to answer your question there. Aditya, could you repeat your second question, if you don't mind?
Aditya Bapat
analystNo, those were my questions actually.
Operator
operatorThe next question is from the line of [ Jainis Chheda ] from Dimensional Fund Advisors.
Unknown Analyst
analystA couple of questions. Number one, what will be your current working capital days and the breakup in terms of your retail working capital cycle and distribution working capital cycle? And number two, what has been the trend in the e-commerce sales? And how has it performed Y-o-Y and Q-o-Q basis?
Namrata Chotrani
executiveThanks, [ Jainis ], for your questions. So I think, see to give you a day -- answer in terms of days may not be appropriate because the numbers would be very skewed because of the lower base in terms of sale numbers. But one thing I can definitely tell you that the working capital has definitely improved from last September and to an extent also from March. So if you see that our inventory today stands -- as on March -- as on September was almost at INR 160 vis-a-vis INR 200-odd crores last year, 100 around -- the debtors were almost INR 100 versus INR 190 crores last year, and creditor's situation also has improved. So I think in terms of working capital, we are in a much better position. And in terms of your second question regarding e-commerce, so we have -- last year sometime, we were approximately at less than 1% in terms of net sales in H1. We have reached approximately 2.5% to 3% this -- H1 this year. So we are seeing an improvement in e-commerce sales, and we're also working very hard to try to omnify the entire sales along with other marketplaces and our own platforms. So hopefully, we should see an improvement from here.
Unknown Analyst
analystOkay. And in e-com, what are the margins that you make, net to the company after all the commissions and transportation charges and all?
Namrata Chotrani
executiveI'll give you that number offline, yes.
Operator
operator[Operator Instructions] The next question is from the line of Devendra Pandey ] from DP Advisory Services.
Unknown Analyst
analystSo I had a couple of questions. My first question is on your overall working capital days and inventory days, which is obvious that would be stretched for H1 FY '21. So how should we look at those numbers for the second half and for FY '22?
Namrata Chotrani
executiveSo in terms of second half, the endeavor for us is to continue at the same level. I don't think we're looking at increasing our working capital. The teams are bead on -- with regard to the debtors, the teams are working extremely hard to ensure that we are recovering the past debts a little more aggressively, and we're also trying to ensure that we're coming up with a policy so that the debtors remain at the same level. In terms of inventory as well, we are working on the back end in terms of liquidating the [indiscernible] inventory on a very, very aggressive basis. So I don't think we are looking at increasing the working capital cycle for this year. For the next year, I think on the retail side, we're looking at approximately 75 to 80 days in terms of net working capital cycle and around 2.5 to 3 months. And in terms of distribution, we are looking at around 1.5 to 2 months in terms of net working capital cycle.
Unknown Analyst
analystOkay. And my other question is on a Y-o-Y basis, the gross margins in the distribution business, it has increased, but EBITDA margins have reduced. So can you throw some light on that, some outlook maybe?
Namrata Chotrani
executiveSo thing is that the gross margins to be fair, have improved owing to 2 main reasons. One, there has been an increase in -- there has been some price increases that had been taken pre and post lockdown. And that has definitely helped improving the gross margin. The EBITDA margin has been -- so I said the way the corporate cost is allocated as basically generally based on the quantum of gross margin contribution from each of the businesses. Given that the distribution margin contribution in terms of absolute gross margin has increased this year, that's where the corporate cost allocation has increased there, which is giving us huge number, which is why it would not be appropriate to see the numbers right now. I think in the next couple of quarters, you'll have a better -- we'll give you a better picture.
Unknown Analyst
analystAnd my last question is on your average realization per piece. So are you expecting that to improve or remain at the similar level for FY '22? And if we are expecting average realization to increase, then what kind of strategy we have undertaken to increase the realization?
Namrata Chotrani
executiveSo I'll answer you this question in 2 parts, one is the retail and one on distribution. On the retail side, I think we have worked on improving the entire range architecture and -- so as to ensure that we have improved -- we have an improvisation in product mix towards the sub-brands, so that -- which helps us increase the ASP. And there have also been some level of price increases taken in this year. As I mentioned earlier, the ASPs have been negatively impacted owing to 3 reasons. One, people buying lower price -- preferring to buy lower-priced footwear this year. This silent discounting offered so that the customers have the option of buying more discounted footwear this year. And third, we have also been giving retail scheme. This impact -- we are seeing this impact slowly wearing off. In the third quarter, we should see the impact on the ASP better, I think, compared to the last couple of quarters. Whether it will increase or it will decrease, it's a bit premature for us to tell you right now. But I am quite confident and the team is quite confident, next in the foreseeable future that is maybe the fourth quarter or the first quarter next year, you'll see an increase in the ASP on the retail side. On the distribution side, we -- what we're also doing is, we are working very hard trying to increase the number of the sale of the non-Hawai PVC and EVA business, which is more focused on sports and PU, basically the footwear business. And which will help us increase our ASP. And we are also simultaneously taking -- we have taken some price increases to ensure that we are able to recover some of the cost increases we're anticipating. So the ASP is hopefully expected to improve in the next couple of quarters.
Operator
operator[Operator Instructions] The next question is from the line of Ankit Merchant from Reliance Securities.
Ankit Merchant
analystSo my question is related to the debt level. Can you share some highlights on the debt front and how do we see our debt going ahead?
Namrata Chotrani
executiveSo I think we -- in terms of our limit, utilization is relatively on the lower side. I think we are looking at -- we don't intend to increase our debt level, for sure. Our endeavor is to increase -- to reduce the debt through internal cash flows and improve working capital cycle.
Ankit Merchant
analystSure. And suppose if we have to do -- over the next 2 to 3 years, if we have to touch a top line of close to INR 1,000 crore or INR 1,200 crores, okay, so what is the sort of CapEx which we would be requiring going ahead? And how many store expansion can we see if suppose the growth come back to the normalcy and, if at all, we have to touch that figure in the next 2 to 3 years?
Namrata Chotrani
executiveI think I can give you -- I can answer you this question off-line. Yes.
Operator
operator[Operator Instructions] The next question is from the line of Deepan Shankar from Trustline PMS.
Deepan Shankar
analystJust wanted to check whether the franchisee stores performance, how has been the performance during last 2 quarters? And are we seeing an improvement over the next 2 quarters?
Namrata Chotrani
executiveThanks, Shankar, for your question again. So I think the franchisees are -- majority of the franchisees are actually located in the Tier 2 and Tier 3 markets. And in general, we have seen the performance of the stores in those markets better than the stores in the metros purely because the impact of the COVID and also the lockdown was relatively lesser on the inside than in the metros. And because of that, the secondary sales performance in many cases, for our franchisees is better than our COs because most -- many of our COs are there in the metros and mini metros and Tier 1s. So on a relative basis, the performance of the franchisees has been better.
Deepan Shankar
analystSo are we expecting some primary sales increase over next 2 quarters during second half because secondary is doing well in franchisee?
Namrata Chotrani
executiveWe are seeing a decent trend as of now.
Deepan Shankar
analystOkay. And also a trend on these fixed expenses, so full year, are we expecting some 20% decline over past year?
Namrata Chotrani
executiveAround 20% in overall basis.
Deepan Shankar
analyst20% is positive.
Operator
operator[Operator Instructions] As there are no further questions, I now hand the conference over to Mr. Ankit Merchant for his closing comments.
Ankit Merchant
analystOn behalf of Reliance Securities, we would like to thank the management for taking your time and guiding us on the prospects of the company. And we wish the management all the best for the coming second half of Q1 -- of FY '21. And thank you so much for joining.
Namrata Chotrani
executiveThank you all for joining the investor call, and I really appreciate your interest and your patience and look forward to being in constant touch with all of you. Thank you.
Operator
operatorThank you. Ladies and gentlemen, on behalf of Reliance Securities Limited, that concludes this conference call. Thank you for joining us, and you may now disconnect your lines. Thank you.
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