Kimberly-Clark Corporation (KMB) Earnings Call Transcript & Summary

July 25, 2023

NASDAQ US Consumer Staples Household Products earnings 62 min

Earnings Call Speaker Segments

Operator

operator
#1

Good day, everyone, and welcome to the Kimberly-Clark Second Quarter 2023 Earnings Call. [Operator Instructions] It is now my pleasure to turn the floor over to your host, Christina Cheng, Vice President of Investor Relations. Ma'am, the floor is yours.

Christina Cheng

executive
#2

Welcome, everyone, to our second quarter 2023 earnings conference call. Before we begin, please note today's presentation will include forward-looking statements. Our results may vary materially from those expressed or implied in our forward-looking statements, and you should not place undue reliance on any forward-looking statements. Please refer to our SEC filings for a list of factors that could cause our actual results to deviate materially from our expectations. Our remarks today refer to adjusted results, which exclude certain items described in our news release. We use non-GAAP financial measures to help investors understand our ongoing business performance. Please consult our press release for a discussion of our non-GAAP financial measures and a reconciliation to comparable GAAP financial measures. We have published supplemental materials which are found in the Investor Relations section of our website. Participating in today's call are our Chairman and Chief Executive Officer, Mike Hsu; and our Chief Financial Officer, Nelson Urdaneta. Mike will start the discussion with our strategic priorities and provide an overview of our performance for the quarter. Nelson will provide a detailed discussion on our Q2 results and our outlook before we open the floor to Q&A. With that, I turn the call over to Mike.

Michael Hsu

executive
#3

Thank you, Christina. We delivered another solid quarter with 5% organic growth, while cycling 9% growth in the year-ago quarter. Organic sales were up across all segments with Personal Care and Consumer Tissue, each up 4% and Professional up 13%. Our growth strategy is working, and our performance in the quarter reflects strong execution by our teams around the world. We continue to make strong progress on margin recovery. Adjusted gross margin was up 380 basis points and fueled a 17% increase in adjusted operating profit and a 23% increase in adjusted earnings per share. Given the strength of our first half, we're raising our full year 2023 outlook to 3% to 5% organic growth and 10% to 14% adjusted EPS growth. Our categories remain healthy. In North America, category sales were up 8%, and we continue to see robust growth in key developed markets, including the U.K. and South Korea, which delivered double-digit and mid-single-digit increases, respectively. While category growth across D&E has been more variable, we continue to see double-digit increases in Latin America. This growth reflects the essential nature of our categories. As category leaders, we remained focused on serving all our consumers and recognize that many are facing economic challenges. With our broad portfolio offering value to premium options, we're able to meet consumers where they need us, and we are well positioned with brands like Scott and Huggies Snug & Dry to serve the value-oriented consumer. Across markets, we're strengthening our price tag offering and that means enhancing large-count packs and big box channels and making entry prices more affordable in small format channels. More importantly, we're accelerating innovation and cascading technology through our product offering to ensure we're delivering a superior value proposition to consumers. Growing market share continues to be a top priority. In the quarter, year-over-year market share performance was soft, reflecting the relatively early actions we took to mitigate inflation. In the last 6 months, price gaps have begun to normalize, and we are encouraged to see sequential improvement in market share in key cohorts, including North America, where we've seen improvement in 5 of 8 categories. Volume trends have improved, and we expect that to continue as we cycle inflationary measures and execute our strategy and commercial programs. Our enhanced commercial capabilities are enabling more real-time decision-making to drive sales, optimize brand investment and balance value and volume. Furthermore, we expect increased brand investment and improve supply fulfillment to strengthen our market share performance over the balance of the year. Our commercial programs and innovation are core to our strategy to elevate and expand our categories. We're pleased with our launches in the first half and enthusiastic about our second half plans. Here are a few highlights. Huggies debuted it's newest baby bus campaign this summer, celebrating Huggies unique curve design, which provides greater comfort and protection for babies on the move. Early results show excellent consumer engagement across our marketing channels. In China, we're raising the bar on skin health through a proprietary design that whisks away the baby's mess. Moving the mess away quickly from baby skin is key to reducing diaper rash. We believe this kind of innovation will further differentiate us from the competition and is the reason Huggies continues to expand its market leadership in China. Lastly, our Kotex Intimate She Can campaign in Latin America continues to resonate. We were recently recognized with a prestigious [Indiscernible] award for this initiative, reducing period stigma as part of menstrual education. In China, Kotex introduced overnight and overnight pad with a proprietary design that prevents leakage with instant absorb technology. Overall, around the world, we are seeing growth driven by the overnight segment. This is a great example of superior product performance, coupled with effective brand strategy and communications to drive share gains and strong brand equity. Now I'd like to briefly address the impairment charges to intangible assets we recognized this quarter. We purchased Softex Indonesia to expand our presence in one of the world's fastest-growing personal care markets. Indonesia ranked some of the top 3 markets for new births, and we expect continued economic development will create more demand for our products over time. As the second largest diaper player in Indonesia, representing over 1/4 of the market, Softex has built a strong equity with local consumers. The impairment charges we took this quarter, which Nelson will discuss shortly reflect our updated projections for the business. We have enhanced the team and taken action to improve the business processes and our go-to-market approach. Indonesia remains an exciting growth market for Kimberly-Clark, and we're committed to this business for the long term. Now as we enter the back half, we expect continued progress in our journey to restore and eventually expand our margins. We're excited about our innovation and commercial plans, and we'll invest more in our brands to improve our market share performance and growth trajectory. This is how we will elevate and expand our categories to deliver balanced and sustainable growth. Now I'll turn it over to Nelson for more details on the second quarter.

Nelson Urdaneta

executive
#4

Thanks, Mike. Before I get into second quarter results, let me take a moment to discuss the divestiture of our Brazil Tissue business and the impairment of intangible assets this quarter. We closed the sale of our Brazil Tissue business in June, which enables us to focus even more on growing personal care. As a result of this transaction, we recorded a pretax gain of $74 million and $30 million of related expenses, both of which are excluded from our adjusted results this quarter. I want to thank the many K-Cers, who worked hard to complete this transaction. In addition, we conducted strategic reviews, forecasting and integration assessments as part of our business planning cycle. Based on updated financial projections, a pretax noncash impairment charge of $658 million was recorded, primarily related to intangible assets linked to the Softex acquisition. The charges reflect revised projections for certain brands. Due to modified consumer shopping behavior, post COVID-19 and inflationary pressures and increased competitive activity in the region. We are confident in the prospects of the personal care market in Indonesia, and we are committed to continue investing in this business. Let me now turn to our second quarter results. Net sales were $5.1 billion, up 1% year-over-year. Organic sales increased 5%. On a 2-year basis, organic sales growth was strong across all three segments with approximately 7% average growth for the company. Effective revenue growth management delivered favorable price realization and mix benefits, while volume trends continue to improve sequentially. Net sales in the quarter were impacted by approximately 400 basis points of currency headwinds. Turning to our segments. Personal Care, representing approximately half of the company's revenue grew 4% organically, led by mid-teens growth in feminine care and mid-single-digit growth in adult care. Infant Care delivered broad-based growth in the quarter with the majority of regions growing mid-single digits. Operating profit for the segment improved 1%. Organic growth in consumer tissue was 4%, led by a 7% growth in North America, where volumes have turned positive, up low single digits in the quarter, driven by Viva and Cottonelle. Operating profit for the segment was up 12%. Finally, our K-C Professional business posted a 13% organic growth. All geographies grew and notably, volumes turned positive in North America after six quarters of decline. Our focus on key commercial sectors, effective digital engagement and innovation in sustainability are fueling the momentum in K-C Professional. Favorable product mix and cost savings drove significant operating profit improvement in the quarter. Turning to the rest of the P&L. Second quarter adjusted gross margin increased 380 basis points to 34%. Revenue growth management, in addition to 4 savings of approximately $80 million more than offset cost inflation and currency headwinds. Cost environment remains mixed. Although energy prices have moderated in some markets, they remain elevated in others. Labor costs are structurally higher now due the cost of living adjustments and a tight job market in certain key geographies. In addition, other manufacturing costs, which cover labor, were $85 million higher this quarter, in line with our expectations. Between the lines spending on an adjusted basis was 19.8% of net sales, up 190 basis points versus a year ago, driven by continued investments behind our brands and our capabilities as well as the impact from inflation on our cost base. Adjusted operating profit for the quarter increased 17%, and operating margin improved by 190 basis points to 14.2%. Foreign currency was a 16 percentage point headwind on operating profit in the quarter, of which 5 points were due to translation of earnings from our non-U.S. operations. The balance was largely from transactional impacts. We have made good progress on our margin recovery over the last few quarters, and we remain committed to restoring them to pre-pandemic levels and expanding them over time. To achieve this, we are increasing our focus on productivity by building a long-term pipeline of opportunities that can generate significant end-to-end efficiencies. Lastly, the adjusted effective tax rate for the quarter was 20.5% compared to 22% in the year ago period. Strong overall performance, along with a lower tax rate resulted in adjusted earnings increasing by 23% to $1.65 per share. For the first half of the year, we generated $1.4 billion in cash flow from operations. Capital spending was $389 million compared to $470 million last year. Year-to-date, we returned $850 million to shareholders through dividends and share repurchases. Now let me say a few words about our outlook. With our continued momentum this quarter, we are raising our full year guidance for organic growth of 3% to 5% and adjusted EPS growth of 10% to 14%. As a reminder, our previous guidance was 2% to 4% organic growth and 6% to 10% adjusted EPS growth. The Brazil divestiture, which was not reflected in our previous outlook, is expected to impact reported sales growth by approximately 100 basis points. We continue to expect currency to impact full year top line growth by approximately 200 basis points. Based on the latest estimates for the year, we now expect input costs to be a headwind of approximately $100 million, an improvement versus the midpoint of our prior outlook of $100 million to $200 million. In addition, we continue to project approximately $200 million from higher wages and other manufacturing costs. Continued progress in gross margin recovery puts us in a great position to advance our commercial programs. We expect advertising spend to increase by approximately 100 basis points for the full year. This brings us to a projected operating profit growth in the low double-digit range and an operating margin increase of approximately 150 basis points at the midpoint of our guidance range. We remain optimistic about the future and our ability to create long-term value for our stakeholders. We are also very proud of how our teams continue to execute our exciting growth agenda across the globe. With that, we will open the floor to questions.

Operator

operator
#5

[Operator Instructions] Your first question is coming from Lauren Lieberman from Barclays.

Lauren Lieberman

analyst
#6

Wanted to just ask a bit about divisional margins. One thing that jumped out to me in the quarter was actually that margins in Consumer Tissue decelerated sequentially. They were down sequentially and then also were up less on a year-over-year basis. So I was just curious kind of whats driving that? As you mentioned, there was some better volume performance in North America, the pricing is coming through, costs are easing. So just some conversation around Consumer Tissue margins and the path to recovery would be really helpful.

Nelson Urdaneta

executive
#7

Yes. No, absolutely. So a few things. I mean we don't speak about gross margin. But just to give you a context, Lauren, year-over-year, we did have a meaningful gain in gross margins on the segment, over 200 basis points. We -- on a quarter-over-quarter, you're always going to see a few puts and takes depending on mix and elements that flow through. But net-net, I mean, we are seeing an upward trend. So I wouldn't get too hung up on the overall movement quarter-to-quarter for the segment because overall, we are seeing an upward trend and recovery on the margins.

Lauren Lieberman

analyst
#8

Okay. Okay. Still -- yes, okay, fine. Can I read into that, though, when you think about reinvestment in the business in any other particular areas? I know you've talked a lot about innovation and potential for elevate and expand to apply in Tissue as well as some of that seeding these investments? Or is it really just a matter of timing and mix?

Nelson Urdaneta

executive
#9

Yes, it's a few things. I mean, one, obviously, we in North America have been doing the transition to the new artwork and some of the upgrades that we're doing in Cottonelle. So part of the thing has been our transition on shelf is taking a little bit longer than what we had planned. So that's playing a little bit in the mix. But overall, I mean, that's progressing. And in terms of the elevate, we're also having initiatives in the U.K. in Andrex, where we're doing some upgrades on the product line, and that's coming through. So that's progressing on that end. But Mike, I don't know if you want to add anything else on that end?

Michael Hsu

executive
#10

Yes, Lauren, I mean I think when we talk about elevating that holds for all our businesses around the world. And certainly, Consumer Tissue, Personal Care, Professional, we're happy to invest in all those, and it's paying out, as Nelson just mentioned in the U.K. The organic growth was up double digits. Share continues to be strong and robust on Andrex. And part of that is because, along with some pricing we have upgraded the quality over the last couple of years. And so we feel good about that where we stand there. And really proud, if you look at year-on-year, I think our between-the-lines investment, we mentioned was up about 190 basis points over the prior year. And that reflects our commitment to the brands and our belief that we've got great commercial programming to invest behind.

Lauren Lieberman

analyst
#11

Okay. Great. Because the genesis of I guess, if the question also is like one topic that we've been getting a lot of questions of late is around pricing pressure in Consumer Tissue. Some of the discussion, particularly in Europe and U.K. from retailers pushing back on pricing or looking to roll back in Consumer Tissue. And feel a lot of questions about: a, if that would be an issue for Kimberly-Clark and -- specific to Europe; and b, the risk of that dynamic materializing in the U.S. So just maybe you can add perspective there as well. I think you've said a lot in terms of reinvestment and share momentum, but any perspective on pressure to give back pricing in that category in U.S. and Europe would be helpful.

Michael Hsu

executive
#12

Yes. I'd say overall, Lauren, pricing initiatives, our net revenue management initiatives are on track, generally across our business, Personal Care, Professional and Consumer Tissue, we're cognizant of the same discussions and similar pressure. And we will see maybe a little bit more promotional activity than we've seen in the past, prior -- maybe in the prior 6 months. But I think thus far, it's -- we're not -- it's not showing up in the results or dramatically impacting our results. For the quarter, we had a very solid quarter across Western Europe demand was up about double digits. So our organic was up about double digits. Volume hanging in there pretty well. And so we feel good about where we are, but also recognize that, yes, it's going to be a competitive environment, and we have to be prepared for that. The great thing is, as you've heard us talk about, we've invested in enhancing our revenue growth management analytic capability. And so we feel like we'll be able to make the right investments at the right time that will be wise and not just overreact to things.

Operator

operator
#13

Your next question is coming from Javier Escalante from Evercore ISI.

Javier Escalante Manzo

analyst
#14

I do like to understand a little bit better the -- I think that you call it between the line spend in the SG&A line, which you do not break out. So if you can explain to us how much is this labor inflation versus more kind of like proactively investing in enhancing the products and the capabilities. And related to that and a follow-up to Lauren's question, you just did a strategic review and essentially exited Brazil, roll-down Indonesia. What is -- if you step back, the main difference between Kimberly-Clark and Procter, is that this international tissue business, could you explain the role of the international tissue business and whether the margin profile is materially lower to the Consumer Tissue in the U.S.?

Michael Hsu

executive
#15

Yes. Maybe -- Do you want to start with between the lines? And Javier, just so you know, between the lines is a big bucket for us, so it includes both the advertising and as you point out, some of our general administrative costs. And so maybe Nelson comment.

Nelson Urdaneta

executive
#16

Sure. So yes, Javier, so to give you a sense, I mean, of the increase that we're seeing in between the lines about half of that would be on support behind the brands, the advertising and promotional activities, and it's largely advertising because of all the products that we've been not just launching, but upgrading in some of the campaigns that are underway. The other half really relates to a couple of things. One, we've been increasing investments behind certain capabilities, and that continues, revenue growth management, our digital agenda, which includes upgrades that we're doing to some of our systems, including the migration to S/4HANA and some of the other capabilities that we're laying on a multiyear basis across the enterprise. And then last but not least, is labor inflation, which, again, hits on the overheads and some of the compensation increases that really impact us in April, starting in the second quarter. So that -- because of the timing of our merit increase.

Michael Hsu

executive
#17

Okay. And then maybe on the Consumer Tissue or maybe it's a portfolio question, Javier, I'd say, hey, we love all our businesses and the segments that we operate in. Certainly -- and as we talk about Elevate and Expand, we're elevating and expanding all those categories. And so we remain committed to that. That said, we are cognizant in the performance of some businesses especially in Consumer Tissue was a little bit more variable. And so I think we've been on the record in the past our Consumer Tissue in the North American -- North America is a little bit more profitable than some of our international businesses. But we have very strong profitable international business as well. And so the decision around exiting Brazil tissue, I think is specific to the conditions in Brazil. What I've said in the past around portfolio was "Hey, we're going to look to add businesses most -- with a greater focus on personal care," I would say. Internationally, where there's a lot of growth opportunity. Indonesia is one great example where while we just reduced our medium-term expectations for that business with the impairment, we still see a very long and bright future in that country for us, and we remain committed to Indonesia for long term because, at some point, it's going to be in the top three of the largest hypermarkets in the world, and it's probably around the corner for us. And so we remain excited about that. But that said, there are other markets that are more structurally challenged. And so Brazil tissue was one of those. And that was driven by we would say some policies that encourage capital investment into tissue making, and so there was a lot of capacity coming in, and we felt like the Neve business and brand would have been in better hands with Suzano than with us. And so we made that transaction. So I think our -- we're looking at -- we love all the sectors that we're in, but we're going to make decisions based on local market conditions and make sure our brands can be competitive for the long term.

Javier Escalante Manzo

analyst
#18

So then as a follow-up, this is very interesting, but as a follow-up, shall we think that in countries where you have very large personal care businesses and some sort of ancillary tissue businesses like Brazil, for example, that you may continue divesting things like that, say, China or whatever, where you do have enough critical mass to run that business independently and do not need to have attached a low-margin tissue business?

Michael Hsu

executive
#19

Yes. I guess it's always possible, Javier. I wouldn't over read into it. I mean we're comfortable with our businesses, and how they're performing where they are. But that said, I think if I would probably say we're going to stay close to local market conditions and make sure -- and this is something I'll talk about internally with our management, which is businesses need to perform for us. And so while we love all our businesses, they do need to perform. And performance is part of the game for us. And so that's probably the bigger barometer for us.

Operator

operator
#20

Your next question is coming from Chris Carey from Wells Fargo.

Christopher Carey

analyst
#21

Can you perhaps just frame your expectations for price mix versus volumes for the full year or specifically for the back half of the year? And perhaps just related to that, how you might be thinking about the spending to reaccelerate volumes. Mike, I heard you say promotions might tick up a little bit. I don't know if that was a comment on any specific region. But some context on how you see volumes trending from here and the types of actions that you might be taking to drive a little bit better volume performance would be helpful.

Michael Hsu

executive
#22

Okay. Chris, let me start and then Nelson maybe give you some more specifics around the volume versus price. But we're pleased with our volume trends. Certainly, just to refresh your memory, Chris, we moved relatively early on pricing. We moved pretty quickly. And so a lot of our pricing went in last year maybe in the front half of the year, we should start to cycle the price element of the P&L as we approach the back half. And so what we would expect to see our volume trends improve. And we are encouraged because we have seen sequential volume improvement overall in the business and then specifically by sector kind of as we've gone through the year. And so we expect to continue to see that. That said, as I said on the call, our market share is a little soft, we were up or even in just below 40% of our cohorts, our market category combinations, which is a little less than we would prefer, right? We want to be over 50%. And so what are the big drivers behind that, Chris, I'd say a couple of things. One is we were quick on pricing. And so in the parlance of one of our general managers, we're seeing competition "scrape" us a little bit. And that means kind of lagging the price to take advantage perhaps on the share momentum side. And so that's one aspect. The other aspect is we are cycling a host of one-offs and supply challenges. It is also relevant to Lauren's question, which you asked about tissue margin. There's a lot of noise in our numbers just because we're now lapping the third order effects of the Texas storm. There's still supply challenges, et cetera. But that said, there's a bunch of one-off things related to both supply and the cycling that affect the business. And then to be true, we definitely have some competitive issues that are, I would say, normal across our business, and we'd like to see a performance improve in a few markets, and that's why we want to continue to invest and we're committed to investing more behind our brands. We feel great about the innovation that we have coming generally globally, and we feel great about our commercial programs and recognize that there's better opportunities for us to beef up that our investment to support the brands. We're -- Chris, I'd say we're -- I'm not really focused on driving promotion to kind of earn back that share, maybe we would respond certainly to competitive conditions. But I'm much more focused on earning there for the long term, and that means kind of driving consumers or encouraging consumers to try our products and then having them stay there because they like the quality of our products. And so that's really our focus. Nelson, do you want to.

Nelson Urdaneta

executive
#23

Yes. And then to add some flavor, Chris, on the outlook and what we've seen in terms of volume. I mean, at some perspective, I mean, we've seen continued improvement in our volume trends if you step back, Q4 last year, volumes were down 7%. Q1 of this year, volumes were down 5% Q2. The quarter we just closed, volumes were down 3%. Many of the actions that we have to take to deal with the inflation, go back to the first half of last year, the majority of them. So as we step into the third quarter of the year and the fourth quarter, we will begin lapping some of them. And what we would expect at this point. And we're projecting is the volumes to continue to improve on a sequential basis as the year progresses and the overall revenue growth management actions should decrease in terms of the impact they're having on the top line growth. We've already seen that from a sequential quarter, Q1 to Q2, that came down, and then mix, we've been doing about a point, I would expect that to be the same as we progress.

Christopher Carey

analyst
#24

That's really helpful perspective. Just one follow-up from an input inflation perspective. Can you talk about what specifically improved relative to your prior expectations? And if you have any comments on phasing, clearly, we're getting into it seems a bit deflationary into the back half. Is that Q3 and Q4? Does that all hit in Q4? Any context on the phasing would also be helpful.

Nelson Urdaneta

executive
#25

Yes. So just to give you a context, I mean, on -- we -- the latest guidance that we have on cost on input cost inflation is that it would be at around $100 million. So that's about $50 million better than what we were forecasting back in April when we last talked. Through the first half, we are at about $190 million negative, so it's an impact. So evidently, what's going to happen is we're seeing about a $90 million give or take benefit we go into the balance of the year. We will see some of that coming in, in Q3 and then the balance, obviously, in Q4. What we're seeing is versus our prior outlook, the overall fiber complex has gotten a little bit better and distribution costs have gotten a little bit better. I will, however, just highlight that on a year-over-year basis, we're still seeing bulk and the overall fiber complex inflationary for us. Even though if you take it as a whole, the latest outlooks have fiber being year-on-year down in the mid-teens, if you aggregate everything. So net-net, that's come down. Distribution is about flat now year-over-year for us. And then the only big cost bucket that's down significantly, continues to be the rest in complex, which, again, that's down overall for the quarter, 50%, so -- and we're projecting about 40% down.

Michael Hsu

executive
#26

Yes. I mean, Chris, the headline for me is the cost environment for us has stabilized. And that's really, really good news for us after cycling, I think 2021 and 2022 where we had record inflation for us. While it's still modestly inflationary, we can operate very well in a stable cost environment. And so we're seeing both input costs stabilize. And also the supply environment. While we still have some sporadic outages in supply it's much improved. And so we're bullish on the road ahead for us on the cost environment.

Operator

operator
#27

Your next question is coming from Dara Mohsenian from Morgan Stanley.

Dara Mohsenian

analyst
#28

So I just wanted to return to share for a bit. I mean your comments seemed more glass have full here in terms of sequential improvement in share. But if we look specifically at U.S. scanner data, some fairly pronounced year-over-year share losses in Q2 and Consumer Tissue and diapers. So I was just hoping you could put the U.S. scanner data in context? And then second, plans to drive improved share trends going forward, it sounds like perhaps there might be a bit more promotion but not necessarily big focus. Innovation ramps up. Is that sort of the plan to drive improved share from here? Or how do you think about the share trends in the back half of the year, specifically in the U.S.

Michael Hsu

executive
#29

Yes, Dara, definitely, I believe the shares will improve. We feel very confident in our programming and our innovation that's coming. And year-to-date, we feel really good about what that's done in the marketplace. I would say the recent softness, as I mentioned earlier, Dara, primarily related to the relatively faster pace of our price advantages last year -- price advances last year. And so that kind of really is the primary effect. But I would also say, in North America specifically, we are facing a fairly tough comp. Just to refresh your memory, I think Personal Care. In Personal Care, we were up 14% in the year ago quarter and across both Personal Care and Tissue, market shares were a bit elevated. That was an artifact. And I think we talked about it this time a year ago, which was we're out of -- our supply was tight in the first and second quarter of 2021. And so we had the kind of restock impact and the kind of reselling impact in the year ago quarter, and we're cycling that now. So we did see our shares were higher in the year ago quarter. higher than they historically were. And I think that was related to the, I would say, coming back in the business in Q2 of 2022. But that said, we're not satisfied with our share performance, and definitely want to be up or even in over half. And so we are committed. We feel very good about our programming, especially in North America. I mentioned our baby bloods advertising and our product improvements in North America on Huggies. And so we feel good about where we are, and we're going to continue to invest in the brands and make sure that we continue to touch baseball our consumers and encourage them to try our products and return.

Dara Mohsenian

analyst
#30

Okay. Great. And then on the innovation front, you sound excited there. Any thoughts on if the contribution to sales growth should pick up significantly on innovation as we look out over the next couple of years versus the last couple of years any conceptual thoughts there would be helpful.

Michael Hsu

executive
#31

Well, just to point out, Dara, I think -- I don't have the numbers for this year yet. But last year, our contribution of sales from innovation was probably among the highest in the industry. And so we do track -- we do have a couple of internal metrics around net incrementality and then percent of sales related to the innovation. And so we felt very strong last year. And so we feel good about that. But that said, some of the things that I just showed on the slides in our presentation this morning, we feel good about -- really good about the technology and the product innovation on the premium side that we're having in diapers, especially in China, in China, organic was up nearly double digit against the backdrop where the category is declining double digit. And so -- and we've doubled our super premium mix over the last year or so. And then as I mentioned on the slides, we've launched two really exciting products, what we're calling a Tier 6 funnel that features really a 2-zone liner that one that handles the urine and one that handles the solid waste, as you know, I'd like to say poop. And then we have something that we're calling oxygen bar pro, which is really, really high breathability diaper, which moms in China would really love. And so we feel good about that. And we're bringing technologies like those around the world.

Operator

operator
#32

Your next question is coming from Nik Modi from RBC Capital Markets.

Nik Modi

analyst
#33

Mike, I wanted to just kind of stick on the innovation topic. I mean I think the messaging from you guys has been very clear in terms of how active they're going to be later this year and probably even going into 2024. But one of the common piece of the feedback I get from the retail community is that everyone is really going to be very, very active innovation because there was a lot of product that was not launched during the COVID time frame. So I just wanted to kind of get to a reaction to that and thoughts on that. And could we potentially see maybe some unexpected levels of spending just because you're going to have to compete with so many other active innovation pipelines and shop [Indiscernible] is finite.

Michael Hsu

executive
#34

Yes. I mean, Nik, we feel good about our investment levels. I mean they have ramped up significantly over the last 5 years. And again, as I just mentioned, we're up about 190 basis points year-to-date between the lines, of which Nelson, you said about half is on the advertising side. And really, the model is we're investing in the advertising primarily to support the innovation. And so we feel very good about our programming. And as I've said on prior calls and Alison, our Chief Growth Officer, has said at CAGNY presentations, we're really focused on kind of big unmet needs or internally, we'll call those demand spaces where we feel like, hey, there's important things that the consumers are looking for out of the category, in a category like diapers or adult care that may be around absorption or protection. I mentioned skin health earlier, which is something that hasn't been a big part of this category, what we think is a very important part of the category, particularly as it relates to solid waste. And then comfort fit breathability are all big factors. And so those are kind of big areas for us to get better in where I feel like the categories can do a much better job over time. So -- and we shared a lot of our thinking around innovation with our customers over the long term, and they remain very excited and we're receiving very strong customer support for innovation. So I think your point, yes -- is there going to be more innovation from other manufacturers and across the category? Yes. But our focus is on driving the big innovations that we have and making sure that we invest materially behind those to make sure that we can drive the conversion of the [ combine ] of the consumer.

Operator

operator
#35

Your next question is coming from Anna Lizzul from Bank of America.

Anna Lizzul

analyst
#36

Just as a follow-up to Chris' question, I wanted to ask on how you're viewing the health of the consumer. You've mentioned a bit of bifurcation this year between the low and higher income consumers, on their ability to absorb price. And in the latest scanner data from this morning, it implies some volumes are continuing to decelerate while you're getting on price. So as a result, I was wondering if we should expect softer volumes to continue in Q3, offset by better pricing, and just how you're seeing these trends play out for the second half of the year between Q3 and Q4.

Michael Hsu

executive
#37

Yes. And I would say consumer demand remains resilient. Our categories, thus far, remain healthy and demand has been robust. Just to give you a few numbers, I mean, North American consumer across our categories, it's not us, just the categories, up high single digit. Western Europe which is a big developed market for us, up teens. In Latin America, double digits, case professional globally was up double digit. And so I would say the category overall demand remains pretty robust. Are we aware of concerns around the corner regarding -- related to the economy and economic pressures, for sure. And we talk about that all the time, thus far, it has not materialized. In the second quarter, the elasticity impact has remained muted, somewhat muted. Just to give you an example on diapers in the category for the quarter, price was up 6% and volume was up 1%, so that would probably say, the elasticity impact has not been as we typically model. And so I'd say on that side, it does reflect the essential nature of our categories. So our volume trends as we kind of cycle our pricing from a year ago, we expect our volume trends to continue to improve, and we think should improve in the back half, in addition driven by the commercial programming innovation that we've been talking about. And so I think overall, I'd say healthy, not seeing a whole lot of broad-scale downturning. We do see in pockets. There is continued demand for premium in big development markets like the U.S., like China, even in Brazil and Argentina, we're seeing actually the premium tiers start to grow and the value tiers contract a little bit. There are some pockets of downturning. We're seeing that in Southeast Asia, some markets in Latin America. But -- and to manage through that, we're going to continue to sharpen our value propositions. I mean, we're very interested in serving all consumers as category leaders, we feel like we need to serve both the consumers that are looking for premium products, but also the ones on the value side as well. And so we have a broad portfolio that spans value to premium. And we're doing things like adjusting counts to make sure our large packs remain competitive and affordable. We're sharpening our entry price points in small-format stores to make sure that consumers can afford to be in the category. And then probably most importantly, in my mind is, we've talked a lot about innovation. We are doing a better job of accelerating or cascading that innovation through our tiers from premium to value. And so that's kind of how we'll manage through it.

Anna Lizzul

analyst
#38

That's very helpful. And you also talked a bit about promotion here. I know you're not necessarily interested in getting back to pre-COVID levels of promotion, investing a little bit more in marketing, with your current levels of marketing spend versus peers, potentially spending more. Do you feel that your marketing spend here is efficient versus others in the industry?

Michael Hsu

executive
#39

Well, part -- I'll answer the second part first, Anna. We are -- I would say we're highly efficient on the marketing side. I mean, we've invested quite a bit over the last several years around revenue management analytics, marketing ROI or analytics. And so maybe to a fault, where we're perhaps overly analytical in terms of how we invest. But in general, I feel very good about the returns are getting -- we're getting, which is why -- which is also why it gives us the confidence to invest more. We recognize we're not spending fully at the levels of some of our competitors, but we've made significant progress over the last few years. I think we're up several hundred or a few hundred basis points in advertising spending over the last 5 years. And so we're, I would say, pleased with that progress, but not satisfied. And part of the whole reason why we're very focused on being disciplined about how we drive both revenue volume mix, innovation is that we feel like it's important to continue and invest behind these brands because that's the way that we can drive category growth and serve our consumers better.

Nelson Urdaneta

executive
#40

And Anna, another point on the investment. Keep in mind that we have three segments, and we don't invest at the same level in each segment. So what we disclosed is a total number for the company. So if you take as an example, K-C Professional, the level of investment behind K-C Professional is not going to be anywhere near what we're doing on personal care. And if you look at Consumer Tissue, it will vary by market. So we look at that very closely. And as Mike said, we are very focused on return on investment and being efficient on those dollars that we spend per segment.

Operator

operator
#41

Your next question is coming from Andrea Tashira from JPMorgan.

Andrea Teixeira

analyst
#42

Just first on the pricing. I have a question for both you, Mike, and also a clarification for Nelson. On the pricing side, you're getting obviously strong realization, but lapping the pricing that you mentioned like you are ahead of your competitors. So what are you embedding into the second half? Just to be clear, it seems like the guide -- the new guide at midpoint implies about 3% organic in the second half. So how much do you expect? And it sounds as if you're expecting an inflection in volumes at some point? I don't know -- I mean, you said sequentially better, of course, you had negative in the quarter. So just to clarify, what we're expecting for the third quarter and potentially the fourth. And then Nelson, on the gross margin side, the $9 million benefit from prior outlook. My math is like about 45 basis points benefit for the year. Your tax benefit from the impairment is another, I think, $0.05. So how should we be thinking of your EPS guidance raise, this 45 basis points benefit would go in flow through EBIT, it seems. I think you're flowing the whole portion, so in other words, you're not embedding additional promo pressure or marketing pressure in your outlook.

Michael Hsu

executive
#43

Yes. Andrea, yes, thanks for the question. I don't know if I can -- how well I can answer it all because I don't think we outlook kind of the components of price/mix volume. However, I would say, am I expecting an inflection on volume? For sure, at some point. I don't know when that's going to be. But at some point, I want volumes to be positive. And just to give you a refresher memory, pre-COVID, I think for the 3 years leading up to our -- a lot of our revenue growth was primarily volume driven. And so I do expect us and just why we're investing in innovation and commercial programs. For the business to grow healthy long term, we need the volumes to be up. And so yes, for sure, I'm expecting an inflection in the point. I'm not calling...

Andrea Teixeira

analyst
#44

In 2023, I'm sorry to -- just to make...

Michael Hsu

executive
#45

Again, I said our volume trends are improving. I can't give you the inflection point, and I'm not going to forecast it or give guidance on an inflection point. However, I would point out the majority of our pricing initiatives were more front-end loaded or front-half loaded last year. And so we are we are starting to cycle those. And so I would expect our -- the contribution of revenue from price to diminish and hopefully, the contribution to revenue from volume and mix to continue to improve.

Nelson Urdaneta

executive
#46

So I would point Andrea to the following. We've seen sequentially in the last couple of quarters, an improvement of about 200 basis points in volume. So we went from down 7% to down 5% to down 3%. Now as Mike said, we're not going -- we don't forecast or disclose the next quarter, it's breakdown, et cetera. But clearly, you're seeing that the volumes have been improving sequentially. And that has to do one, with the pricing, but also with some of the innovation and the products we have been putting out in the marketplace and the increased investments behind the brands. So yes, we are expecting volumes to improve continuously. I mean that's our expectation. We are expecting revenue growth management, realization to be less of a driver. And again, that has played out over the last few quarters, and as I explained earlier. So that's kind of the way to think about it as the year progresses. And yes, we will get back to positive volumes. That's the plan on that end. In terms of the operating profit, again, I'll try to address the question. So, your point around what are we flowing? How is it going? We've got a few things playing out in terms of operating profit. I mean, one, we have a slightly better performance in the first half, and we're flowing part of that through because we -- that's coming through the actuals. But also, we're having a better outlook on costs, and that's also equating into better performance on the outlook for EBIT, which I believe that's the question you had. For EPS, there are a few puts and takes. In the quarter, yes, tax rate was a bit of a driver, but we're still expecting the tax rate for the year to be in the 23% to 25%, so think of that more as a timing. We're not moving away from the guidance in terms of tax. And then between the lines, there's really not much of a bigger driver, apart from that, that I would highlight at this point.

Operator

operator
#47

Your next question is coming from Jason English from Goldman Sachs.

Jason English

analyst
#48

Congrats on a solid first half of the year. A couple of comments so far our answers to the questions that those you around market share have focused on competitors that are lagging your price increases. As you noted, those price increases have been in place for pretty long now. It's not come for competitors to lag pricing by a couple of months, but it is uncommon to have a lag for a couple of quarters that follows. So I imagine your assumption and our assumption should be that they're just not going to follow. And if that's the case, do you accept these market share losses? Like you're just going to live with them, or should we expect you to have to close those price gaps to try to regain that market share?

Michael Hsu

executive
#49

Yes. A couple of things, Jason. I think great point. Thing I'll say is, generally, at this point, I would say, we've seen list prices move. But when I say "scraping" or your word lagging, I'd say we have seen a little bit higher promotion in some markets, particularly in Latin America, in Brazil, for instance, we've seen continued promotional activity. So I think that has been what we've observed more commonly. The list prices had lagged for a period. At this point, I'd say a lot of the brands have moved as well. And so overall, I'd say the tactic is around the promotional side. And as I've mentioned, Jason, hey, we're going to be smart about it. It's not the way that we think is the valuable way to build the business in these categories. And so -- but we have invested in RGM capability. We do know the analytics, and we can make wise investments around promotion. The bigger thing is, and I think to your point, yes, I'm not going to live it. But we have to grow shares over the long term to sustain the business just like we have to have volumes up. And so market shares need to grow. That's why our goal is to be up or even in more than -- in about half or more, and that's the goal. And so -- but that's also why you've heard us talk quite a bit about our innovation and commercial programs. That's why we spend a lot of time with consumers talking about them and spend a lot of time with our customers talking about them, and we feel good about where we are. But I think you're certainly pointing to the one area that I feel like we really need to improve, and we're committed to doing that.

Operator

operator
#50

Your next question is coming from Peter Grom from UBS.

Peter Grom

analyst
#51

So I guess I kind of wanted to get some more color on what's embedded in the outlook from a gross margin perspective. I think previously, the expectation was 230 basis points. You reiterated your outlook for an increase in that spend of 100 bps this morning. So is the expectation for 250 basis points now? The premise of the question is it just seems that, that would imply that gross margin improvement would kind of taper off in the back half of the year? And just given what you're seeing in terms of cost pressures and productivity that would seem somewhat conservative. So just if you could help us understand the outlook for gross working today and any phasing in the back half of the year, that would be helpful.

Nelson Urdaneta

executive
#52

Yes, sure. Let me walk a little bit through the outlook and some of the components that we have. And as a reminder, Peter, what I stated at the last call was that our expectation was at least to 230 basis points because it was a straight math. Obviously, we've reached 34% gross margins in the second quarter. We're very pleased with the progress that has been made as we seek to recover back the pre-COVID levels of 35% and then expand from there. So we've had two quarters of very strong gains in gross margin. And obviously, as we go into the back half of the year, I'd say two things. One, we do expect to have year-over-year gains in gross margins. We do expect that gross margin -- margins as a whole, gross operating profit should expand in the second half, but not at the pace that we saw in the first half. So as you're thinking about your numbers, that's the way I would think about it. So we would exit the year definitely stronger. The implied number, yes, as you say, would be $250 million on the gross margin. But that again, that's at least that's the way I would characterize that because obviously, we've been expanding ahead of that year-to-date. As you think about the balance of the year, I'd also like to highlight a few things. On the outlook on costs, we have not changed the currency impact that we foresee. We only took down costs by about $50 million. We still expect the full year to be around the $300 million to $400 million of inflation in currency. And then in the other costs, we still expect around $200 million. It's been playing out in the first half right around the level we expected. So net-net, good progress on margins. We're pleased with how that's coming along. We expect to continue to make gains but not at the same pace as what we did in the first half.

Michael Hsu

executive
#53

Yes. And maybe, Peter, I'll just add, just the outlook, as Nelson just teed up, really does reflect the strength of our first half and our confidence in our underlying plan. As I mentioned earlier, our categories thus far remained healthy and demand has been robust. We have strong innovation and commercial lineup, and we feel great to be investing more in that. The cost environment has been stable. And so while it's still a headwind, I would say, we're seeing glimpses of reversion, and so that's a good thing. But the other part of it in our outlook embedded in it is, we do expect ongoing volatility. And so certainly, as you're well aware, there's a lot of economic uncertainty in our major markets, soft versus a hard landing and the implications for consumer spending first and foremost. We're still dealing with a lot of political uncertainty, including the effects of the war. And then as I mentioned earlier, we still have some sporadic supply challenges. While it's much improved versus where it was 2 years ago, we still have some outages. And so there's some inherent volatility. But overall, we feel very good about where the business is and where we're going and feel very good about our outlook.

Peter Grom

analyst
#54

That's really helpful. I guess maybe one follow-up on that. I guess just given the -- you mentioned some reversion in the cost on the horizon. I mean, I guess, based on where things stand today, how should we be thinking about cost pressures looking out to 2024? I mean should we expect that this could remain a challenge looking ahead? And I guess the bigger question is, how does this really inform your view on when you expect to return to that 35% gross margin target you've outlined?

Michael Hsu

executive
#55

Well, certainly, I'll start with -- I don't think I'm going to give you guidance on '24 yet, but I think I'm definitely very pleased with our progress on margin recovery. Certainly, as you saw our gross and operating margins expand. I think we've done a great job with the revenue realization managing the cost environment. And so we feel very good about that. Our goal is to restore our margins to where they were back in 2019, our gross margins. I think we are making that progress. But we are going to stop there either. So when I got into this role back in 2019, I said at that time, one of our goals is to expand our margins over time. And so what we're trying to do, Peter, is one, restore and then when we get there, then we need to expand. And there's not 2 parts of the plan, there's one plan. And so we're going to continue to work that all the levers that we've talked about, both from a revenue management perspective and a cost management perspective to drive ongoing margin expansion.

Operator

operator
#56

Thank you. That concludes our Q&A session. I will now hand the conference back to our host for closing remarks. Please go ahead.

Michael Hsu

executive
#57

Okay. Thank you all for joining us for the call today. We look forward to seeing you in Q3 -- at the end of Q3. Thank you.

Operator

operator
#58

Thank you, everyone. This concludes today's event. You may disconnect at this time, and have a wonderful day. Thank you for your participation.

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