Klarna Group plc (KLAR) Earnings Call Transcript & Summary

November 19, 2025

NYSE US Financials Financial Services conference_presentation 37 min

Earnings Call Speaker Segments

Bryan Keane

analyst
#1

Okay. Good morning, everybody. Thanks for coming. Day 2 of the Citi FinTech Conference. My name is Bryan Keane. I head up the U.S. Research FinTech practice here at Citi. We're excited to have a full day today of a bunch of executives and experts, and we're going to kick it off first with Klarna, CFO, Niclas Neglen, who is virtually buzzing in here through Zoom. So Niclas, I don't know if you can hear me. It's Bryan Keane. Thanks for doing this.

Niclas Neglen

executive
#2

Hi, Bryan. Yes. No, I can hear you well. I can't see anybody though. So hopefully, the tech works better today than it did yesterday.

Bryan Keane

analyst
#3

Yes, we were at the conference. I read the transcript, and it seemed like there was some communication there. But yes, we can see you great. So you're coming in well.

Niclas Neglen

executive
#4

Great. How are you today?

Bryan Keane

analyst
#5

We're doing great. We're doing great. So welcome to your first conference, I guess, virtually as a public company here. Thanks for doing this.

Bryan Keane

analyst
#6

I was hoping maybe you'd start out BNPL, obviously, a hot sector right now inside of fintech and you guys just coming into the public markets. Maybe you can talk a little bit about what makes Klarna unique in differentiation when you talk about your business and how you see it the world a little bit differently maybe than some others might see it in BNPL.

Niclas Neglen

executive
#7

Great. No, thanks. I really -- I'm happy to do that, Bryan. So if you really think about it, Klarna today, we're about 114 million consumers, growing about 32% year-over-year in the quarter. We've got 850,000 merchants growing 38% year-over-year, actually a record adding 235,000 merchants. So I think, it's really all about being a global business, which is what Klarna is all about. So the key differentiators for us is, we're much more than just Buy Now, Pay Later. So today, we've got around about 65% to 70% of our volume in Pay Later products. So those are the kind of the more standard Buy Now, Pay Later non-interest-bearing products. We also have around about 5% to 8% of volume driven by our Fair Financing product that's growing really, really fast right now, particularly in the U.S., it grew 244%. And then we've also got pay in full, which is the remainder, so call it around about 20% or so, right? And so what we really are, is trying to be an everyday spending partner. And I think that's a key differentiator for us. We're looking to be relevant to all of our consumers in multiple different types of verticals, right, all types of AOVs. And that's where we also have a lower average order value than other Buy Now, Pay Later players, right? So it's all about ensuring that we're global, allowing us to serve not only 114 million consumers in 26 markets, but also supporting these 850,000 merchants that are really trying to expand their businesses on a global basis. And I think that's quite unique for us. So it's 2 things that I would really point to. One, being that everyday spending partner for consumer with a strong consumer brand. And the second piece being that global element, which is really around about helping our merchants and partners continuously grow across multiple places for their business.

Bryan Keane

analyst
#8

Yes. Maybe you could just talk briefly on the frequency of transaction, the ticket size and then obviously, the shorter duration of the loans.

Niclas Neglen

executive
#9

Yes, sure. Happy to do that. So when you think about it, right, like Klarna really, we have got an average order value of about $104, right? So -- and that's pretty stable throughout, right? Then what we do is, we have an average duration of 40 days. That's an extremely low duration, right? And we really think about this that many people use us almost like a charge card, right? You spend during the week or during the month, and then you kind of pay us back within a 30-day period. That's the vast majority of the volume that we have globally. And so, what people really do is they use that on a regular basis. So our average frequency is around about 10x, 11x a year in our highly penetrated markets such as Sweden, where we've got about 80% of the population penetration. There's obviously multiples of that higher. Germany, we've got around about 35% of the population penetration there and also a higher frequency. So people are really using us for more and more everyday spending. We see that particularly in Sweden now as we've been launching the card and really expanding from being just online to being more and more offline. So today, we're seeing, for example, in Sweden, even with the high penetration rates we have, an 18% like-for-like year-over-year growth in our volume, which is really driven by that card and 70% of that, those transactions are actually offline. So we really are expanding beyond kind of our roots on online presence and basic Buy Now, Pay Later.

Bryan Keane

analyst
#10

Awesome. I want to ask, Niclas, on the health of the consumer. Obviously, some concern out there on how the consumer is doing, and you guys have a lens into this by country. So maybe you could just talk a little bit globally what you're seeing with the consumer health right now.

Niclas Neglen

executive
#11

Yes. Actually, we're seeing a really healthy consumer across the board. There's not really any particular market that's standing out differently. We generally obviously have large portions of the population that use us, and they might be using us -- use us over time for multiple things. And I think that is a differentiator. We're not just a high-ticket player or where you kind of purchase a single large item for 3 months or something like that. Given the low duration and the high frequency of what we have, it really is you see general usage across the board and a healthy consumer.

Bryan Keane

analyst
#12

And then, how do economic factors influence your business model?

Niclas Neglen

executive
#13

Look, I mean, like anyone, right, we're all obviously impacted by economic swings and such, right? We do about $100 billion worth of volume last year, right? We grow at around about 20%. So while we are large and in 26 markets, if you look at it, it's really the secular shift towards the digitization trend, the secular shift towards digitization of payments that we are really part of. And I think that, to some extent, trumps the overall macroeconomic environment over time. And we've seen that through the 20 years that we've been here with the cycles, right? And I think the key thing, again, comes back to the type of business we run. With our short duration, and with our low ticket average order value. What we actually do is, we constantly underwrite every single transaction, look at the consumers on an ongoing basis, understanding what they spend, because we have the SKU level data that we collect on the vast majority of our transactions as part of our underwriting process. And that really allows us to understand the health of the consumers that we're interacting with and ensuring that we manage that in a very sustainable and consumer-friendly way as well, but always a thought of ensuring that we land out responsibly.

Bryan Keane

analyst
#14

We've heard from a few fintechs call out a little bit of weakness maybe in the lower income demographic. Have you seen anything similar?

Niclas Neglen

executive
#15

No, we haven't seen that at this stage, right? Like what we're seeing is a very healthy consumer. We've got a very broad-based group of users globally. And what we're seeing is that they continue to spend with us. And again, I think I obviously don't have the perfect answer to this. We're obviously a smaller portion of a much larger TAM that you see here of spending by consumers. But we are really seeing a lot of engagement and demand for the type of product we have. We don't do revolving. We have short-term transactions, giving consumers a better opportunity to save money, but also to actually, they have more control of their finances. And I think that's really what's one of the key factors that's driving the usage of our product set.

Bryan Keane

analyst
#16

I wanted to ask about the PSP. So Klarna is making a deep push to be the default option at payment service providers. Can you talk about some of the growth rates you're seeing in some of the PSPs? I know maybe the Stripe Link product, I know in particular, is one that's launched. Can you talk a little bit about how fast Stripe was growing pre-default and now that it's kind of a default option, what the growth rates are now?

Niclas Neglen

executive
#17

So look, we don't exactly give out growth rates now that we're a public company about specific partners, but I'll definitely talk a little bit about it. I think the key thing here is that we are a -- I think this is a key differentiator for us. If you want to be relevant as a default on PSPs, you have to be relevant to the consumer in every type of purchase, because you want to be an everyday spending partner. And I think this is a capability that we are really able to bring. So you couple the strong affinity that consumers have to our product set and the ability for them to do -- to finance or pay in full and make a payment practically in every type of way they would want to. That allows you to be relevant to these PSPs as default just like Mastercard or Visa, right? And so for us, I think it's a critical element of our strategy, right? We've obviously started with Stripe, and we're starting to ramp that up. But it takes time. It's a multiyear progression here because they're obviously huge. We are constantly working to integrate with more and more of their merchants. I think Stripe Link is a great opportunity for us as you've seen more and more places now with Link and the ability for us to be able to show the consumers there that we have the ability to help -- to participate in making those payments on those Stripe Link, I think, is really key. But we're seeing really great growth as well with like Apple Pay and others. And overarchingly, the PSPs are taking up a larger and larger portion of the volume that we do, and they're growing in multiples of the direct integrations that we had previously, right? So I think it's a really, really core aspect of what we do from a strategic perspective. Super excited about the fact that we have signed a multi more of these, which we talked a bit about that yesterday, and that those are going to start ramping and starting to launch over the coming quarters. So I think it's a big opportunity for us going forward.

Bryan Keane

analyst
#18

I think the mix was something like maybe 50% from PSPs and maybe 50% where you were going to the merchant direct. Is that roughly the breakout of that?

Niclas Neglen

executive
#19

Yes. It's rough numbers, right? But it's also scaling quite quickly on the PSP side. Like I said, we signed about 235,000 new merchants in the last year. So that's a record for us. And we are really, really kind of expanding with the PSPs. We also see the fact that we're now being able to have more of our products as our integrations with these PSPs on default get better. We've, for example, added about 100 -- we're now at about 151,000 merchants that have Fair Financing available to them, which again gives us an opportunity to just continue to expand with the PSPs as well as with our -- the availability of our product, right? And I think that's a key factor that I think will give us multiyear growth potential here as we continue to compound and penetrate with these partnerships.

Bryan Keane

analyst
#20

Can you help us, Niclas, with the timing of Nexi, Chase Paymentech and Worldpay? When do those are expected to come online?

Niclas Neglen

executive
#21

In the coming quarters over 2026, they'll start coming online.

Bryan Keane

analyst
#22

Okay. Great. The Klarna Card, obviously, a big number, I think 4 million was the number quoted yesterday. Can you talk about that card? What it does for you, obviously, moving into the U.S. and then into other European countries?

Niclas Neglen

executive
#23

Yes. I spoke a bit about the Swedish part, but I think it comes back to, again, what do we want to be? We want to be an everyday spending partner. We want to be a neobank that allows you to do a lot more with us. And I think that's a key center of our strategy. So one of these is obviously then to go after the partnerships with the PSPs, which we're working hard on. The second strategy is really around getting the card to be able to get the ubiquity. And as Sebastian said yesterday, being live on the same number of touch points as Visa over time is really the aspirational target or target is the wrong word, but like aspirational drive that we have in the long term, right? And to be able to do that, the card is going to be essential. Now what we really wanted with this card was not just another credit card, right? We wanted to be able to give people the ability to select debit or credit. You might remember that back in the old days when you were able to do that, you could actually go out and select debit or credit on the machines back in the day, right? What we want to do is, be able to have this flexible card, allowing consumers to use debit when it's appropriate and use credit when it's appropriate, right? We continue to underwrite them in the same way. And the point here is really allowing them then to be able to use the Klarna Card in the same way they've used Klarna with many merchant websites at the 850,000 merchants we have today, right? And so I think that bringing that to life, it's also then important that you figure out how do you kind of connect that to their daily lives. So we have the Klarna balance connected to it, which then allows consumers to receive refunds, cashbacks, et cetera. And we built it out with perks, which allows consumers to really then manage more and more of their spending with the card offline, right? And what we're seeing today, it's really, really early, right? So I would really be cautious here because it is very early days as we're seeing it. But what we're seeing with initially is that consumers use us very much in the same pattern as with what we see online, right, particularly in the U.S. right now. And what you're seeing is that we're getting obviously multiples of average revenue per user, frequency growth as well, but similar types of margins as we're seeing online. So that's really how we're thinking about the card. And I think it's still very early. I think we're coming into the higher spending period. So it will be interesting to see how the card develops over the coming months and so.

Bryan Keane

analyst
#24

Yes, I was going to ask about how the card makes money for you guys in different regions. Obviously, there's different interchange between Europe and the U.S. Maybe you can just talk about the revenue model for the card and any margin difference?

Niclas Neglen

executive
#25

Yes. So again, like it will be like the interchange that you spoke about, right? But I also think you have to point towards the subscription pieces that we do, the other types of services that we can build into the card over time. So what we're seeing now is an average card user see frequency increasing, sees average revenue increasing, and we're seeing the broad-based contribution margin from those or transaction margin dollars from those consumers to be in line with non-card users as well.

Bryan Keane

analyst
#26

Great. I wanted to get an update on Walmart. How did that ramp go into the third quarter? Is that fully cut over all the volume yet? Or where are we on that?

Niclas Neglen

executive
#27

Yes. Yes, we're doing really well there. I think we're ready for the peak season now, like we're practically fully up and running, I think. So I think that's great. But I think the point here I would make is, yes, we've kind of come online with OnePay. The relationship is really strong. I think it's going well. But there's many more things we can continue to do. And I think the ideation around how we continue to expand with them is very much going to be one of those things that we are going to ongo for some time, right? OnePay with Walmart is clearly looking to expand and finding interesting new ways, and we're looking to find ways to help them do that over time.

Bryan Keane

analyst
#28

And then maybe you could just touch on some of the other big merchant wins you've had this year and how it's flowing into the numbers. I know eBay, Emirates, DoorDash, many others to call out, how that will impact or how it's impacting '25 and into early 2026?

Niclas Neglen

executive
#29

Look, I mean, overall, we're continuing to expand with them. And I think the interesting thing is, obviously, we have the large ones here. We've got the PSPs that are driving a number of merchants as well. What I find particularly interesting with the large global partnerships, and I think this is something that's very unique for Klarna, right? We signed Airbnb a few years ago, right? We continue to expand with them. We signed eBay depending on the market, the types of products we do with them, we can expand in multiple vectors, not only growing them through the penetration of the markets, but also growing the share of checkout. And I think our unique approach here is putting our sales force very closely with these partners and working really on a daily basis to see how we can be effectively working with them to drive good outcomes for them and our consumers, right? It's all about driving that. So these are really multiyear ramp-ups, even though you say you're live and you've signed in a particular market, you see that growth over time. And I think that's a really key element of what we do and something that's kind of in our culture and has been for the last 20 years and will continue to be so.

Bryan Keane

analyst
#30

Great. You talked a little bit about the GMV split between Pay in full, Pay Later and Fair Financing. I thought the quarterly results were really strong. So it was a little bit of a surprise to see the stock fall the way it did. And one of the concerns or at least the headlines that came out were some of the Fair Financing and how the provisions are taken upfront. So maybe you can walk us through the model as you've increased in Fair Financing, what that does to the transaction margin dollars and the provision for credit losses that happened during the quarter? And then what's the catch-up period look like as we go into fourth and into 2026?

Niclas Neglen

executive
#31

Yes. So look, this was a very much unexpected approach, right? And I think we flagged kind of the dynamics of this at the IPO as well, right? Reality is like we have been building and we want to be an everyday spending partner, which means we need to be relevant in every single category, right? And Fair Financing, there is a category that's significant around that, right? And we have always been doing Fair Financing over the last 10, 15 years, right, and been building that portfolio, both in the U.S. and elsewhere, right? I think what we've done is, as said, we can accelerate that, and we have been accelerating that very successfully. In the U.S., grew at 244%. Globally, we grew 139% there. So obviously outpacing the market, but also outpacing our own -- our other products from a share perspective, right? And so the dynamics around this is really, in my mind, appreciating that it's slightly complex, but it is quite simply the fact that you invest upfront by taking your provisions upfront being prudent, which is in accordance with accounting guidelines, right? So if I take a simple consumer here, right, you would basically book all of your potential for that consumer to not repay you, but you would recognize the revenue over the time that the consumer actually pays you back, right? So on a 6-month loan, obviously, that is a -- over that 6 months, you then have a compounding effect as you grow your revenues while you upfront take your provisions. And that's what's happening here. We're growing our portfolio. And as we grow our portfolio in the beginning, it takes time to build up that compounding revenue effect, right, and particularly at the speed that we've grown it. So we were very well expecting, and it was a known factor that we would be in the third quarter having more provisions, right? And then the revenue from those cohorts of volume are accelerating, right? So interest income grew about 48%, while volume grew 139%. And so what we expect now is through the fourth quarter, and we've guided towards that, that we'll see a transaction margin uplift in the fourth quarter as we continue to expand Fair Financing, but the prior cohort volume is actually starting to then recognize more and more of that revenue through the fourth quarter. So that's really the baseline that we see here. I think I'm also really happy because we are expanding and we are well aware of that. And as we do that, launching the forward flow with Elliott is really a great way for us to find a really solid long-term partner that can support us and be able to continue to expand the growth of our Fair Financing product with the demand that we're seeing for this product, particularly in the U.S. but also globally.

Bryan Keane

analyst
#32

Got it. And so maybe you can just specifically talk about the provisions for credit losses in the quarter. You did definitely telegraph to all the analysts that this was going to happen. But maybe you can just talk specifically on that number. I assume the majority of that was due to the provisions that we're talking about from Fair Financing.

Niclas Neglen

executive
#33

Yes, exactly. So if you look at it, and I tried to illustrate this a bit in the earnings call, right, you can find that on the investor website as well. But ultimately, if you just took the realized losses, these are losses that are not related to the provisions. So these are the true actual losses. They actually went down a bit as a percentage of volume from 45 bps to 44 bps, right? So when you look at it in totality, right, and you look at the P&L, excluding upfront provisions, you actually saw a 25% uplift in transaction margin dollars excluding upfront provisions. And then the primary driver of the $91 million of provisions is the Fair Financing acceleration, which was very well planned and known and understood, right? And so that is really what takes you down to the transaction margin dollars of $281 million. So it is really that, that is the main driver here. And the accelerating growth is what then is going to kind of lift that in the fourth quarter. So that is really when we compound all of the revenue from the volume that we have booked through the last few quarters and they start growing, which they will in the fourth quarter, then that's where we see that uplift in guidance to $390 million to $400 million of transaction margin dollars in the fourth quarter.

Bryan Keane

analyst
#34

So when you see the increase in the margin, the catch-up in the fourth quarter that you described, how come we don't see an incremental impact from the new Fair Financing deals? Or if you -- what about if volume explodes even further in Fair Financing? And why doesn't that dampen the margin in the fourth quarter?

Niclas Neglen

executive
#35

Look, I mean, we obviously have that in the plan that we continue to expand and grow, right? It's a question about how much of your prior revenue is being then recognized or your prior cohort or revenue from your prior cohorts being recognized into the fourth quarter. So I'll make it very simple, and this is a very illustrative example. Let's for argument's sake, you say that you booked $1 billion worth of revenue -- sorry, $1 billion worth of volume. And over the life of those loans, you will recognize $100 million. right? But in the first quarter, when you've actually booked that volume, you will generate around -- you will recognize about $40 million of that $100 million of revenue, but you recognize 100% of your potential provisions, right, of, say, $30 million. So that first quarter, it will look like you've made a net of $10 million, the $40 million less the $30 million, right? But that means that you have $60 million of revenue left that you will be recognizing over the following quarters. And as those cohorts that we've been building compound, that number then starts outweighing even the growth of the portfolio, right? And so that is what actually happens, right? You've seen this in every single type of lending where you start in this process and then you start building that portfolio over time. So hopefully, that explains it better, Bryan.

Bryan Keane

analyst
#36

No, that's helpful. I always find those illustrative examples helpful. Can you talk about the impact of the model now from the offloading of using the forward flow agreement starting the quarter?

Niclas Neglen

executive
#37

Yes. So I think this is an important aspect of it, right, because we want to continue to expand, but we want to be doing so in a capital-light and efficient way to minimize dilution to shareholders as we continue to expand and take more market share. So the forward flow allows us to do that in the sense that what you're actually doing is you're pulling forward some of the revenue by selling these loans on a daily basis, right? And so the intent is really that this allows us to give another avenue for us to be able to expand. And what happens is, ultimately, your revenue will increase. You will then have no provisions for those loans. And over time, you can then expand and compound like that. And that's a very standard approach that non-banks do when they finance these types of loans in the U.S.

Bryan Keane

analyst
#38

Okay. Great. And so how do transaction margins trend? We know the fourth quarter of the guidance. As we go into next year, is there even a bigger catch-up for Klarna in transaction margin?

Niclas Neglen

executive
#39

So we're not going into kind of the forward guidance in 2026 until we finish 2025. But generally speaking, what I'd say is, look, we run -- the growth levels that we're seeing on an annual basis, both on volume will, over time, also align themselves with transaction margins. And what I mean by that is this is that as you mature your portfolio, you're going to see an acceleration in transaction margin. And then transaction margin dollars when you get to a certain level of maturity over multi-quarters, right, you'll see a similar trend in volumes, revenue and transaction margin just because you start getting that kind of holistic portfolio. But given the growth that we have, we have the capability to continue to kind of drive and mature this portfolio with a lot of growth potential.

Bryan Keane

analyst
#40

Got it. And just the last one, you touched on it, but just delinquencies overall, it sounded like delinquencies actually trended down a little bit for you in the quarter. What do you see as the outlook there?

Niclas Neglen

executive
#41

Yes. So look, I mean, that is the forward-looking indicator that we look at on a daily basis, on a weekly basis, we sit down and we, as a management team, looking at those things. I think the key thing for us is to -- the trends are looking well. I think it's important that we continue to monitor those trends, right? And we do, do that. It's part and parcel of what we've been doing for the last 20 years. As you all know, we've been around for 20 years, and we understand how to underwrite these things. I think the key thing is to keep that forward-looking track. Right now, trends are progressing in line with our expectations. And I think we are -- we just need to continue to stay focused on ensuring that, that is -- that, that works, right?

Bryan Keane

analyst
#42

Got it. Sebastian has been very positive about the developments of Gen AI and the impact it has had on the company. Maybe you can just talk about what you guys have done with AI and some of the benefits you guys have seen.

Niclas Neglen

executive
#43

Yes. So I think you've seen the customer service, example, where we've really leveraged it to drive productivity and efficiency for our teams by allowing the AI assistant to do more and more. I think yesterday, we talked about about 150 people's worth of work -- or sorry, 850 people's worth of work that we are managing through the AI assistant at this point in time, so continuous improvement there. But it really infuses everything in what we do, right? My teams, everybody is really, really working hard to leverage AI in everyday work, right, to just reduce the amount of kind of manual labor, ensuring that we can do analysis quicker, getting quicker answers on things, et cetera, understanding our systems better and ensuring that we can kind of drive that efficiency. So from our perspective, it's really infused in everything that we do. From my perspective, I'm always excited about this because reality is, I see so much that my teams can do today that they would not have been able to do before at a much more faster speed, whether that would be writing commentary, looking at better analysis and understanding really detailed level understanding of some of the things that we do within the business. It's just so much easier when our analysts are able to leverage the technology that we have and to be able to give that -- layer that technology on top of our own to really get better and better and better analytics that leads to better decision-making overall, I think.

Bryan Keane

analyst
#44

Yes. And with that, maybe you could just talk about OpEx and what you guys are thinking the expense growth should be in the model?

Niclas Neglen

executive
#45

So look, I mean, from our perspective, it's all about cost discipline. This quarter, we reduced slightly the amount of revenue growth versus -- sorry, slightly the amount of OpEx growth versus revenue growth, and we're going to continue to kind of work on ensuring that we have a tight discipline overall, right? And I think that's key for us. We are -- we are a seasonal business, obviously. So where we work very closely with our merchants and with campaigns and such through various parts of the season. But ultimately, it's all about managing and maintaining that cost discipline that we've been maintaining over the last -- since 2022. We had a chart in there that said we had grown revenues over 108%, while we've grown our cost base by about 2% in the last 3 years, which just tells you kind of the focus of the organization on ensuring that we'll continue to manage costs with discipline.

Bryan Keane

analyst
#46

Niclas, can you talk a little bit about the deposit base funding options for Klarna, how that might impact the model if you look at bundling, balance, ACH?

Niclas Neglen

executive
#47

Definitely. So we've got about $14 billion worth of deposits, which is our primary funding structure. Primarily, that's savings accounts. So that's a very strong cost-efficient way to fund ourselves. And I think it has been proven we've been doing this since 2013 as a very, very robust model. We do always want to have every tool in our toolkit, so hence, the deal with Elliott and others. But I think the -- from a perspective of ACH and balance, this comes back to that kind of being an everyday spending partner, right? If we now see people start using the card more frequently as an everyday spending tool, we have the balance connected to that. And that balance is now you're able to send your refunds, your cash back to that balance, consumers can then use that, right? And so what you're doing is you're bringing more and more of consumer spend into the ecosystem. And much like other financial companies, you then have the ability to fund yourself through the larger base of deposits over time, right? So I think that's a key thing. I also do think that processing and servicing fees, particularly in the U.S., which is one of the drivers why you see that number increasing is really about more of our volume being in the U.S. But ultimately, we're very laser-focused on figuring out how can we continue to reduce processing and servicing fees. And I think the card and the balance is part of that, because consumers will then more frequently connect us to ACH, et cetera, right, which will then help us to drive down some of those costs, right? Overarchingly, we're actually seeing in the U.S. a slight reduction in our processing and servicing fees, but they are just a larger part of the mix right now, which is kind of why we want to continue to focus on processing and servicing. I think bundling is very important. We're starting to see some traction on that. It's something that we need to continue to do. So we are very laser-focused on ensuring that we find new and innovative ways to leverage our ecosystem to drive lower costs, which then ultimately allows us to serve our consumers and partners better.

Bryan Keane

analyst
#48

We only have a few minutes left, but I wanted to touch on some of the other revenue streams when you think about Klarna, how you guys drive commerce transactions there and advertising. Can you just touch on those?

Niclas Neglen

executive
#49

Sure. I think it's a really key point. And we talked about this before in the prospectus and a bit around IPO, but maybe just taking a step back, right? We obviously collect SKU level data for purposes of underwriting. We've been doing so for 20 years. And for many years now, we've started figuring out ways to leverage this understanding subject to consumers' consent, et cetera to help them find better deals, help them find better ways to save money, save time, have more control of their finances, right? And what we've seen is a growth in our shopping app, particularly in the U.S. with stands for around about 30% -- 30%, 40% of our volume, where consumers start their shopping journey on the Klarna app, right? And that obviously gives us the opportunity to be able to earn some affiliate revenue on that, et cetera, as consumers find what they're looking for, best deals and so on and so forth, right? So that's something we want to continue to develop, obviously. I think it's a differentiator again for how Klarna thinks about how we create value for the consumer and how we find ways for them -- for us to support them in their everyday lives. So that's really a key focus for us as well, right?

Bryan Keane

analyst
#50

Niclas, I forget how many years you've been with Klarna, but maybe just as one of the things to wrap on, just how do you feel like the business is trending from when you started to now?

Niclas Neglen

executive
#51

So look, I joined in March 2021. So I think everybody remembers March 2021, right? And then, since then, I think ultimately, I think we have just gone from strength to strength. And what I mean by that is, I think, we're a better operating system now. We have a very strong focus on customer obsession on efficiency drive. But we're also, I think, very clear about the building blocks today of what we're trying to build, right, which is really being that everyday spending partner, being that neobank. Sebastian talked about our objectives yesterday. But it really, to me, comes down to our focus on our partnerships with PSPs, Apple Pay, Google, Stripe Link, JPMorgan, Worldpay, you name them, right, right, getting that default and being more ubiquitous there. At the same time, working with large partners, ensuring that we help them expand globally, ensuring that we give their consumers the best product features possible, right? Getting the card in every wallet, I think, is a key element of this, being able to expand and being ubiquitous because I do really believe that if you take those elements, couple that with having a full suite of our product set across all of our merchants and at the same time, then leveraging some of the capabilities that we have around our bank account and such, right, I think we have truly got the ability to be that everyday spending partner and the next kind of large global neobank. So I think it's been really interesting, and I think we're just going from strength to strength when it comes to that.

Bryan Keane

analyst
#52

Last question I'll ask you is just on any kind of medium-term targets for Klarna and some of those key drivers, I guess, we've talked about today. But how do you see kind of setting up the medium term?

Niclas Neglen

executive
#53

Yes. Look, in the medium-term view, we have been relatively consistently, right, over the last 20 years, compounding growth, right? And particularly over the last few years, we've been growing at those 25% to 30% annually. And I think that is something that I would want to see us, and I see no reason why we can't continue to compound in that way for foreseeable future, given those building blocks that I just spoke about and we spent some time on, Bryan.

Bryan Keane

analyst
#54

Well, thanks so much for doing this virtually. That was very helpful, and we look forward to seeing you in person. But thanks so much, Niclas.

Niclas Neglen

executive
#55

Thank you so much, Bryan. And sorry, I couldn't be there in person. I'll be there next time.

Bryan Keane

analyst
#56

Yes. Thank you.

Niclas Neglen

executive
#57

Take care.

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