Landmark Cars Limited (LANDMARK) Earnings Call Transcript & Summary

May 29, 2025

National Stock Exchange of India IN Consumer Discretionary Specialty Retail earnings 57 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the Landmark Cars Q4 FY '25 Earnings Call hosted by Monarch Networth Capital Limited. [Operator Instructions] Please note that this conference is being recorded. Also, this conference may contain forward-looking statements about the company, which are based on the beliefs, opinions and expectations of the company as on the date of this call. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. I now hand the conference over to Rahul Dani from Monarch Networth Capital Limited. Thank you, and over to you, sir.

Rahul Dani

analyst
#2

Yes. Thank you, Darvin. Good afternoon, everyone. Good evening, everyone. On behalf of Monarch Networth Capital, I would like to welcome you all to the Q4 FY '25 earnings call of Landmark Cars. Today, we have with us, Mr. Sanjay Thakker, Promotor and Executive Chairman; Mr. Aryaman Thakker, Executive Director; Mr. Surendra Agarwal, CFO; and SGA, the IR Partners. We will start the call with opening comments on the management and followed by Q&A. Thank you and over to you, sir.

Sanjay Thakker

executive
#3

Thanks, Rahul. On behalf of the company, I extend the sincere welcome to everybody who has joined the call today. The results and the presentations are uploaded on the stock exchanges and the company website. I hope everyone had a chance to have a look at it. Financial year '25 has been defining year for us marked by strategic expansion, strong execution and disciplined growth. On the top line front, we recorded the highest ever pro forma revenue for the full year. An outcome of our wide brand bouquet, which resonates with every customer aspiring to own a premium or a luxury car in India. In financial year '25 on a year-on-year basis, the passenger vehicle industry grew at 5%, whereas Landmark grew at about 21%. Our expansion into 3 fast-growing brands, Kia, MG and Mahindra has bolstered this growth. At the start of financial year '25, we had set out a goal of opening 24 new outlets. I am proud to share that we have successfully operationalized 23 of them, ahead of time lines and well within budgeted costs. We will operationalize the remaining outlet from June 2025, which is next month. With this, we have demonstrated not only our executional excellence, but also our readiness to scale with discipline. Turning now to the broader macroeconomic landscape and the Indian passenger vehicle segment. The last quarter has been marked by macroeconomic headwinds, including global trade tensions and domestic unrest, which particularly weighed heavily on consumer sentiment. The liberation day announcements has shaken the auto industry globally. The Indian auto industry, long protected by high tariff barriers of over 100% is likely to see a drop in import duties over a period of time. India remains a bright spot on global map. Various ongoing free trade agreements discussions are improving the prospects for auto business. With discussions around reducing import duty is gaining traction, the Indian auto market could become even more attractive for global brands. As a multi-brand retailer aligned with leading international OEMs, Landmark is well poised to capitalize on these developments. Landmark is also a large partner for BYD as well as MG Motors, leaders in EV space with clear price and product advantage. Rising EV per adaptation in India will clearly benefit Landmark in the times to come. Global benchmarks show that leading auto retailers in U.S. and China hold between 1.5% to 2% market share in passenger vehicle space. Compared to this, our current share in PV market is approximately 0.5% by volume and a little more by value, indicating the significant long-term growth potential that lies ahead. With stable macroeconomic backdrop and strategic initiatives, we are well poised to capitalize on the long-term growth opportunities and aspire to increase our market share in this growing market. Coming to financial year '26. The industry is projected to grow in mid-single digit. Our focus remains on significantly outperforming the industrial growth than top line as well as the bottom line. With this, I pass this over to Aryaman, who will share his insights.

Aryaman Thakker

executive
#4

Thank you. Our quarter 4 FY '25 performance was satisfactory. Mercedes' sales were temporarily affected due to a weak customer sentiment, driven mainly due to capital market volatility. Because of this, we had to forego our variable earnings, which impacted on the margins. However, we are seeing it as an aberration and the volumes have returned to their normal growth pace this quarter. The top end vehicles priced over INR 1.5 crores continue to contribute to 25% of the sales volumes, and the brand is expecting double-digit growth for the rest of the calendar year. BYD is having its best year in India so far and has achieved a sale of over 700 cars in both April as well as May. For context, they sold a total of 3,000 cars in calendar year '24. The new launches, along with the homologation of the eMAX 7 and the Atto 3 is helping to drive this volume growth. Our strategic choice to build a portfolio of multiple OEMs enables us to navigate OEM-specific or market-driven fluctuations. Over the full year, our newly added brands, including BYD, contributed approximately 21% to the total pro forma sales revenue. We are hopeful that within a few quarters, the new brand share will increase further. New brands like MG, KIA, Mahindra & Mahindra are shaping up well. We have already become the top 3 dealers for MG with a 4.5% market share and growing steadily. With new launches planned across all of these brands, we continue to remain optimistic for the future. Several of our OEM partners have announced price hikes. Kia and Mahindra & Mahindra implemented an approximate 3% price hike from April '25, while Mercedes Benz has announced a price hike of up to 1.5% effective June '25, with another one to follow in September. This will further solidify our average selling price. On the heavy commercial vehicles front, Ashok Leyland is doing well for us. The volumes are increasing and with the industry expected to go through a replacement cycle, we expect this business to perform over the next few quarters. In our aftersales business, workshops for newly added brands have started contributing to the revenue as per expectation. Workshops for Kia Hyderabad will get operational in quarter 1 of FY '26, and the impact will be felt in subsequent quarters. We are expecting to return to our 10-year growth rate in the aftersales business this year. One of the key advantages of Landmark's growing scale is our enhanced bargaining powers with our vendors. Due to the large volume of vehicles we service across our network, we were able to renegotiate contracts and secure more favorable rates for high consumption products such as paint, tires, engine oil, et cetera. We have also negotiated favorable terms with finance and insurance companies. These efficiencies are expected to support improved profitability. This has been made possible due to senior industry people who have been recruited to have a sharp focus on the Finance and Insurance business. Our efforts on cost rationalization delivered tangible results over the course of FY '25. By H2 of FY '25, we successfully brought down employee costs and other operating expense to approximately 4% and 3.8% of pro forma revenue, respectively, meeting our sub-4% target. This disciplined approach will continue to guide our cost structure as we scale. We are aiming to further reduce these costs by 10% in the next year. An update on our operations in Punjab. We have exited the state of Punjab by selling our 2 remaining showrooms and 1 workshop for the Jeep brand. This move aligns with our ongoing strategy to consolidate operations where we are not seeing store level profitability and to drive efficiencies. For the coming months, we can look forward to a variety of new models from our partner OEMs. MG is gearing up to introduce the new Majestor, along with the M9 and Cyberster under the MG Select brand. Kia has an upcoming launch of the Carens Clavis, which is already getting a very positive response. I will now hand it over to our CFO, Surendra Agarwal to take us through the financial highlights.

Surendra Agarwal

executive
#5

Thank you, Aryaman. A very good evening, everyone. Allow me to share some key performance metrics that will represent we have performed in quarter 4 FY '25. Our total pro forma revenue for the quarter stand at INR 1,526 crores as compared to INR 1,300 crores in the same quarter of the previous year, with a growth of 17.4% on a year-on-year basis. Of this, our new car pro forma sale was around INR 1,281 crores across all our OEM partners and the after sale revenue was booked at INR 245 crores. The gross profit for the quarter is INR 188 crores, with a 17.2% margin on reported revenue, as against a gross profit of INR 171 crores in Q4 FY '24. This was disciplined the lower-than-expected sale of Mercedes Benz on year-on-year basis. Despite the lower than expected sale of Mercedes Benz on a year-on-year basis, all the new workshops are yet to reach their full capacity, thus impacting the gross profit margin. The EBITDA stood at INR 60.8 crores with 8.14% year-on-year growth. The EBITDA margin was recorded at 5.57% on reported revenue basis. The depreciation stood at INR 35.6 crores, reflecting the impact of Ind AS 16 for newly launched outlet. It was marginally higher than the previous quarter due to operationalization of new incremental outlets. An increase in finance cost was mainly driven by higher inventory on the back of addition of new showroom and CapEx requirement for recently opened locations. Our profit after tax after removing the net impact of Ind AS is stood at INR 5 crores versus INR 13 crores in quarter 4 FY '24. Cash PAT for Q4 FY '25 is INR 19 crores. Other notable quarterly operational metrics include the steady and sustainable rise in the average selling price of new car sales. The average selling price of the car for the quarter has gone up INR 20.38 lakhs in the previous quarter to INR 21.24 lakhs in Q4 FY '25. The number of service was 89,340 with average revenue per vehicle service at INR 27,420. Our new car inventories maintained at under 45 days lower than the industry average of approximately 50 to 55 days. Now for the corresponding figure for the full year FY '25. We achieved total pro forma revenue of INR 5,626 crores in FY '25 compared to INR 4,655 crores in FY '24, showing a 20.9% year-on-year growth. Our gross profit for FY '25 was INR 710 crores as against INR 651 crores in financial year '24 reported 9% growth on a year-on-year basis. EBITDA for FY '25 stood at INR 235 crores and the corresponding figure of FY '24 was INR 227 crores. Our profit after tax after removing the net Ind AS impact stood at INR 25.8 crores versus INR 62.9 crores in previous year. In financial year '25, we reported approximately INR 152 crores net operating cash flow, our best performing since listing. I would like to update you that the Board has approved a dividend of INR 0.50 per share. In coming times, we are opening 9 new outlets. Including this, our depreciation for the year is estimated at approximately INR 145 crores, including the Ind AS impact. The final impact may vary depending on outlet size and commencing time lines. With this, I open the floor for Q&A.

Operator

operator
#6

[Operator Instructions] We have the first question from the line of Pritesh Chheda from Lucky.

Pritesh Chheda

analyst
#7

Sir, I couldn't understand the last line that you mentioned about 9 new outlets to be opened. So, I think until last presentation, you were saying that we have taken these 24 outlets, [indiscernible] So, if you could also highlight that? And I have a couple of more questions. Maybe first you want to take this.

Sanjay Thakker

executive
#8

Pritesh, there is nothing new over here. We had announced that our Patna Mercedes Benz used cars in June or so. So that is something, which will be operationalized in the next maybe 45 days or so, which is already something that we had suggested that was work in progress. We announced some weeks back that we are acquiring the workshop, ready workshop of our competitor in Hyderabad of Kia. Now that will get operationalized next week or maybe 15 days, that's -- and our own workshop of Kia now which was the only project that was delayed in this whole 24 outlets that we are talking, that will get operationalized. So in Patna, the sales and service are counted as two. They are actually not two. It is actually one, but as the sales and workshop are counted as two. And the MG select outlets in Ahmedabad, which is also going to be a part of the MG showroom itself, where we are carving out the MG showroom, are technically counted as a different outlets. So there is really not any major expansion or any new outlets that we are doing, which are not reported.

Pritesh Chheda

analyst
#9

Okay. My second question is on the car sales margins. So if you want to highlight some granular details there because our car sales is up let say on a pro forma basis for about 20%, plus 20%, but when we look at the EBITDA and I'm just doing a rough math, ex of the repair EBITDA, the residual EBITDA Is obviously the car sales EBITDA. So that doesn't go up. So what all comes into play there? And to Aryaman's observation that you guys have renegotiated the rates on with car companies and on financial insurance, which should bring higher margin. So you may want to quantify what kind of margin expansion on the renegotiation is possible next year. So that these questions split into 2 parts, sir.

Sanjay Thakker

executive
#10

What was the first question, Pritesh since you are on the road, I'm not able to hear you. There's some road noise coming. So it's not clearly able to understand.

Pritesh Chheda

analyst
#11

So on the car sales, you're up 20%, but your margins -- the absolute EBITDA is down and the margin is down. So maybe you want to highlight a little bit more granular what went into play here?

Surendra Agarwal

executive
#12

So in new cars, Pritesh, the last quarter especially was one of the few in recent memory, where we were unable to meet our Mercedes-Benz target. Now as far as our margins are concerned, they comprise of what is known as a fixed margin and what is a variable margin. Now variable margin is an important component of our business. Now for once in, I don't know, maybe 3 years or 4 years that we were not able to be means. I think the entire Mercedes network did not meet their targets. The good news is that this is corrected and the numbers are clocking from April onwards. So that is not something that we are so much concerned about, but that took away approximately 1.5% of our Mercedes sales margin, which is an important aspect of what we are doing. Also, it is the newer brands that we have had a play where we are entering the market, there was some amount of discounting for those brands, and we hope to get back to some decent margins in this current year. Now as far as your second question is concerned, what we have been able to renegotiate, Aryaman spoke about with, say, a paint vendor or banks for finance commission and insurance commission is a little better than what we had on a percentage basis, I would say that our, it would have on the aftersales business, a 0.1 or 0.2 impact on our margins. It's on a base of maybe INR 1,000 crores plus. We are now -- we will cross INR 1,000 crores plus of after sales revenue. So that's what we would kind of hope to get out of that.

Pritesh Chheda

analyst
#13

And the finance and insurance?

Surendra Agarwal

executive
#14

So finance and insurance, again, we have been able to negotiate better commission rates for both of these. I won't have the number on a percentage basis to answer you, maybe later on tomorrow or so.

Operator

operator
#15

Our next question comes from the line of Lokesh Manik from Vallum Capital.

Lokesh Manik

analyst
#16

My first question is on the slides -- on the presentation slide, you said you've nicely shown that the -- any outlet takes about roughly 13 months from start to maturity profitability. So given that context, in the first half, we have opened 14 outlets, so by that logic, can we expect Q3 of this year to have optimum profitability coming in from these 14 outlets, which you have shown in the first half that you have started? Would that be a fair assessment?

Sanjay Thakker

executive
#17

Yes. I mean what we have given is kind of a -- it's not a hard-coded number. This is our experience that in approximately 12 months' time, things had turn around. Our experience for the outlets, which have completed, 7 outlets, I think we reported, which had completed 12 months and which we moved to what we call the existing or old outlets have turned profitable and we have moved them. So they are of different shapes and sizes. Our Kia outlet will take a little because the workshops are getting operationalized only next month. So if the outlets that you are talking about includes a Kia outlet, it will be -- it won't happen. But generally, the answer is yes.

Lokesh Manik

analyst
#18

Understood. And sir, by when -- so we have also seen a drop in our gross margins for this FY '25, which was about 18%, 19% has come down to 16.5%. So do you envisage reaching 19% -- 18%, 19% gross margin in FY '26? That was my second question.

Sanjay Thakker

executive
#19

Yes, yes. So the reason for this drop in margin, which, as Surendra explained a little in his talk. So it's because of the after sales mix for new brands is still around 9% approximately of the total turnover for the new brands and that will obviously increase. Kia workshops will get added. The business of Mahindra and MG after sales will also increase. For a reference point for existing brands, this number is around 17%. So the gross margin of aftersales business, as you know, is around 40%. So we are -- every kind of a percentage added on to that mix in the newer brands will increase the gross margin. So we are hoping to get back to that pace in this year.

Lokesh Manik

analyst
#20

Last question, sir, if I squeeze one in. Today, there was an article that Chinese companies are restricting supply of magnets, which is expected to impact Indian car productions. In that scenario, would that be in advantages? How do you see it as an advantage or a disadvantage. Advantage in the sense you won't have to give any discounts to dispose of your inventory or sell your car, but disadvantage there may be a shortage of supply. So how do you see this, your outlook on that?

Sanjay Thakker

executive
#21

So yes, Lokesh, it's difficult to see. I also read this article as you did in the papers today. My initial reaction was, in fact, positive and in fact, on our group of our core team members, I wrote this message saying that please show this to the customer. So the decision-making becomes faster. We can also reduce our inventory. So I don't see this problem. I mean I really don't know this subject as well. But in the short-term, this would be positive. It should be good to clean up the book -- the inventory.

Operator

operator
#22

[Operator Instructions] Our next question is from the line of Abhisar Jain from Monarch AIF.

Abhisar Jain

analyst
#23

Sir, my question is on Slide #17, where you have shown the breakup between the existing outlets and new outlets in terms of the key metrics, how they did for Q4 as well as for full year FY '25. So sir, 2-part question on this. One is that out of the 17 outlets that we are qualifying still as new which has given a negative INR 40 crore PBT for us in FY '25. How is the traction coming up because some of them would be 3 months old, some of them would be 6, 9 months old. So out of the 17, how many do you see turning PBT breakeven within the next 6 months? And the second part of the question is this INR 40 crore negative PBT number, do you have any internal target or estimate that how much it should be for FY '26? How much lower it should be?

Sanjay Thakker

executive
#24

Yes. So Abhisar, the answer is that, yes, this number -- but just to put the number of approximately INR 40 crores in perspective, it includes a lot of rent and salaries that we had to pay before we started the operations since we cannot capitalize this. So the internal target is to basically have a no store at a loss by end of this...

Operator

operator
#25

Ladies and gentlemen, the line for the management seems to have disconnected. Please stay with us while we reconnect with the management. Ladies and gentlemen, we thank you for your patience. We have reconnected with the management. Sir, you may proceed.

Sanjay Thakker

executive
#26

Abhisar, sorry, my line got disconnected somehow. The line got disconnected. So what I was saying is that our loss actually was because of the front-loading of expenses before we started the operations. So these are, in any case, not operating losses in any case, which will never -- such important cannot happen. The answer to your second thing is that we are hoping that only a few outlets remain nonprofitable at worst by the end of the 6 months period that you kind of mentioned and all come into a breakeven or a profitable zone.

Abhisar Jain

analyst
#27

So sir, in that context, for the full year number, including the 8, 9 new outlets that will come in, and I understand that not all of them are particularly big or brand-new outlets, they are. The adjustments that you mentioned earlier in the call, but for the whole -- for the new outlets, what kind of negative PBT number we should pencil in as a range if not exactly.

Sanjay Thakker

executive
#28

Yes, that's a fair question. We are -- see, let's look at what we are going to be opening out of that. we are opening Kia workshops. Now I don't see any way the Kia workshops will make a loss. In fact, they will be profitable. We are talking about the MG select brand, where we have a situation where the entire sales has been sold. I don't know whether we have mentioned that on the call, right now from what it appears is that the small volume of cars, which is going to be coming in is already sold out before the cars are launched, the Cyberster as well as the M9. So I don't think that they will be loss-making. Again, they should also be profitable businesses only. That leaves us with the Mercedes Benz Patna operations. Our Mercedes Benz business has been good. Patna is an unchartered territory for luxury cars. We will wait to see how it happens, but it is not a very heavy cost operation generally.

Abhisar Jain

analyst
#29

Okay, sir. Understood. Sir, second question is on BYD. As Aryaman mentioned that the sales for BYD picked up in India in April and May, right? So just wanted to understand that any specific reason for this pickup because the PV industry as such still continues to be slow and has some limit increase for BYD to be able to sell more number of cars this calendar year in India, do you have any estimates from them all your own channel checks?

Sanjay Thakker

executive
#30

Yes. So the thing which has happened, Abhisar, is that their homologation has happened for 2 of the 4 models that we are selling currently, which is the eMAX 7 and the Atto 3. Now what it means is that the limit -- 2,500 units limit, which is applicable generally, doesn't apply to these 2 models. So the supply becomes infinite theoretically. So that's what has happened, and we are seeing traction in those models, which are now supplied without any limit.

Abhisar Jain

analyst
#31

Yes. But Sanjay, there was earlier issues of also clearance at the customer level for all these semi built-up units for all these cars and other issues also were creating the volumes despite the homologation.

Sanjay Thakker

executive
#32

The cars are classified as CBUs and duty has been paid as per CBU. They are not trying to get any duty concessions. They are paying full duty and paying it and selling it here.

Abhisar Jain

analyst
#33

So sir, BYD volumes, is there any outlook for this year for their whole? And are we able to maintain 20% market share in even the higher volume...

Sanjay Thakker

executive
#34

Yes. More or less, maybe if not 20% than 17%, 18% kind of a thing. Every -- because a small volume, a little 5, 7 cars will change the percentage. But the if this pace continues, then their volume could be in the region of anywhere between 7,000 to 9,000 cars for the year, all India.

Abhisar Jain

analyst
#35

Understood. Sir, that's the last question. What would be the total rental expense for all the outlets that we have in place for full year now in FY '25 or for this 130, 132 outlets so that we can...

Sanjay Thakker

executive
#36

We have to get Surendra in, he has a computer open. Let's use him.

Surendra Agarwal

executive
#37

Hold on sir. So last year, it was around INR 100 crores, and then next year, it will be around INR 110 crores. This is I'm telling without Ind AS things.

Abhisar Jain

analyst
#38

Right, just the rental that we have to pay to the landowner, right?

Surendra Agarwal

executive
#39

What I'm intentionally said.

Abhisar Jain

analyst
#40

Understood. Okay. Sir, thank you so much and best wishes for a better FY '26.

Operator

operator
#41

Our next question comes from the line of Lokesh Manik from Vallum Capital. [Operator Instructions]

Lokesh Manik

analyst
#42

So, I just needed a clarification that these 25 outlets that we have opened in the financial year '25, are they operational or they are expected to be operational now going forward? And if so, then when do you expect complete operationalization of all these outlets?

Sanjay Thakker

executive
#43

Yes, they are operational. They are all around -- when we have said the operational that means that they are operational, not like ready to start business, but in business.

Lokesh Manik

analyst
#44

Okay. Okay. And another one, Surendra sir just gave a number for INR 100 crores rental expense. This is for new outlets. Just to clarify.

Surendra Agarwal

executive
#45

No, no, it's a total company, total company.

Lokesh Manik

analyst
#46

Okay. Okay. Total company level, it is INR 100 crores.

Surendra Agarwal

executive
#47

Yes, yes, yes.

Operator

operator
#48

Our next question is from the line of Sabyasachi Mukerji from Bajaj Finserv Asset Management.

Sabyasachi Mukerji

analyst
#49

Sanjay ji, few questions here. First one on the -- again, on the gross margins. Now if I look at the car sales, gross margins, you mentioned that this quarter, Mercedes Benz sales where they're not that great, missed the target for the first time, not only you, but Mercedes Benz as a whole. And the second thing, probably, you mentioned that the other brands had some discounting. I had this opinion or maybe -- I don't know -- I remember discussing with you that whenever a brand gives discounts, I thought we don't have to bear that. But apparently, we had to bear some portion of it in this quarter. Can you clarify that?

Sanjay Thakker

executive
#50

In the markets that we are getting into, we need to make our presence felt. The new brands where we were new entrants into the markets with the brands, we had to kind of get the customer buying for our brands. Now the discounting is completely out of the window as far as Mercedes Benz is concerned because that is all India one price. Now by definition, that the discounts can happen that discount is also passed on by the manufacturer as consumer offers. But for new entrants where we don't have exclusivities. And just to remind you, we have exclusivity for many -- most brands for many geographies. There, we don't have this kind of a pressure. But in newer brands and newer geographies, this kind of an entry-level strategy we need to play.

Sabyasachi Mukerji

analyst
#51

Sanjayji, again, a clarification here. Let's say, in Hyderabad, we have M&M, we have Kia outlets, right? So -- and there are -- I believe there are other franchises who have the outlets of these brands. You mean to say that for us as a new entrant in this market, we had to give extra discount to attract customers over and above what the brand is giving.

Sanjay Thakker

executive
#52

That is correct to say. But that Sabyasachi, is generally given by dealers give a part of their margins by way of discounts as a nature of the business. It is just that because we have a geographical exclusivity, our margins are protected in those regions because we don't have a competing code that comes in. But to answer your question -- I mean, if it was a Hyderabad, yes, we need to give a little bit of margin away from our -- little bit of discount away from our margins to attract customers and popularize our new showroom.

Sabyasachi Mukerji

analyst
#53

And the same thing, I believe, happened in West Bengal as well.

Sanjay Thakker

executive
#54

Theoretically, I'm just giving you answer, not specifically getting market by market, but yes.

Sabyasachi Mukerji

analyst
#55

And to your opinion, how long we have to do this?

Sanjay Thakker

executive
#56

Not for long. So what happens is that the similar thing that happened, say, in MG Motors when we had started where which was of the 3 new brands that we had started, it was the first of the block. So what we are seeing is that there, we are able to roll back those discounts once we have established ourselves in the market. So this is an initial burst of maybe 6 months or so, where our people get accustomed, the customers also start talking about us and all that.

Sabyasachi Mukerji

analyst
#57

Sanjayji, I mean I hope you understand where I'm coming from. Pritesh, first question, I think, Pritesh asked that our pro forma revenue grew by 20% and this is new car sales, I'm saying, and the EBITDA has declined by 44% is halved Y-o-Y. I'm not sure, I mean, this is extremely disappointing to the core.

Sanjay Thakker

executive
#58

I'm -- we can actually do the math Sabyasachi, maybe in the next 1 or 2 days, if you want. We are not really that alarmed by this situation, the new brands and what is the impact we have also given on our presentation slide, what is the breakup of how -- what brands give how much contribution to our business. And we have also given the breakup of new and old brands. So if you look at it, this is an end up market, which was really soft in January and February. This, we think, is something that is, I think, steered the ship quite okay.

Sabyasachi Mukerji

analyst
#59

Okay. Again, a follow-up on the other expenses line item in the P&L, I see it has increased quarter-on-quarter from INR 59 crores odd in third quarter to INR 63 crores, INR 62.5 crores in this quarter. I thought since majority of the store openings, outlet openings have been done with Q2 and Q3. I believe Q4 would have been similar to what we had incurred in Q3, but still there is a jump from Q3 levels. What exactly happened here?

Sanjay Thakker

executive
#60

Yes, surely. So if you will see the trajectory of our other costs as a percentage of turnover, what we have kind of had -- and this was what we think at 3 quarters back. Where we stuck our neck out and said that our other costs will go down below 4% and that has gone below 4%, and we are again guiding that it will go down further in the current year by approximately 10% further. Now there are costs, which are incurred, which in our business, we can't really look at it on an absolute quarter-on-quarter basis. I'll give you an example, like Mercedes Golf Tournament is held in this quarter. It is just held in this quarter every year. I'm giving you a very basic example. We have some drive events, which are very high end and costly. They are done once in a year. So if you look at it, our business in a yearly basis, it will help because that's how the nature is somehow. So it is mainly advertisement expenses that we have incurred. There are small, small items, but the major chunk is those large-scale events that we do during this period.

Sabyasachi Mukerji

analyst
#61

Got it. On an overall basis, FY '26, if you can help us with probably what could be the total other expenses and employee costs, that would be helpful.

Sanjay Thakker

executive
#62

So the guidance, we had kind of -- we are already below the 4% threshold in both of it. We have given a half yearly breakup also for the other costs as well as and the manpower cost. And we are saying that we are, as of now, internally looking at 10% reduction in both as a percentage of turnover.

Sabyasachi Mukerji

analyst
#63

10% from the absolute value of FY '25? Or is it like 4%?

Sanjay Thakker

executive
#64

No, no, no. As a percentage of.

Surendra Agarwal

executive
#65

If it is at 4%, then it's a 0.4% reduction and it will become a 3.6%.

Sabyasachi Mukerji

analyst
#66

3.6% basically. Okay.

Surendra Agarwal

executive
#67

Yes, yes. That's what he is trying to say.

Sabyasachi Mukerji

analyst
#68

Understood. Yes. Got it. Yes. That's all from my side.

Operator

operator
#69

The next question is from the line of Dhiraj Kaswan from RRR Investments.

Unknown Analyst

analyst
#70

Sir. So my first question would be like this year, we've seen that most of our margins have been affected in the business, like the material cost has been high because of discounting or variable margin yet going. The employee cost has been higher than 2023 and 2022 numbers, it has been lower than FY '24, yes, but -- and it's because of upfronting of costs for the new outlets and also the other expenses cost has been higher. And then if you go beyond EBITDA, we also see that the depreciation and interest costs as a percentage of revenue has gone up. So if we are seeing that all these 5 major components of our balance sheet of our income statement, all have gone up and our EBITDA margins have eroded to 5%. The management's guidance for long-term PAT margin has been around 2% to 3%. So how are we looking to like go up to that for the next year and after next year, what are our projections for the margins?

Sanjay Thakker

executive
#71

So I think the important aspect that we haven't yet discussed on this call is the upfronting of the depreciation because of Ind AS also. As the retail outlets open, the depreciation is higher in the initial years, and then they start going down. So the good news is that the -- once the business gets mature and starts delivering, at that time, simultaneously, the depreciation will also start coming down. The component of after sales, and this is something which I had mentioned earlier, for new business, for gross margin to click in, we need after sales business, which is a 40% gross margin business. For older brands, that is 17% of the turnover of those brands. For newer brands, it is 9% currently. Now this 9% will keep on going up and it will reach at one point 15%, 16%, 17% in the times to come. Now once that happens, the stable state margins will be reflected. The good news, and I'm also drawing this from Pritesh's question, are we on a continuous type of a treadmill that new outlets keep on opening and this margin is under pressure. No, we did what we had to do as onetime kind of a blood transfusion, kind of a thing where we added 3 brands where we wanted to have the turnover back in. You rightly said that we are a percentage of the turnover. First, get the turnover in. Now we have solved the first issue clearly. We are also guiding that our -- we will significantly outperform the industry growth this year. Now once the turnover comes, everything else, one by one starts falling in line. The EBITDA will fall in line, the gross margins will fall in line, and the PAT will fall in line, and depreciation over a period of time will taper down.

Unknown Analyst

analyst
#72

And one more thing about our business model that I had a bit of concern of was that we had opened a lot of outlets this year -- in the past 2 years. And most of them were through acquisitions, I think. And the problem with this is that if we are going to expand a lot in the future, open a lot of outlets, do a lot of sales, the most -- the key part is the higher news [indiscernible] them already will have a lot of outlets of our brands. So like is the expansion is going to be acquisition from now on? Or how will that work?

Sanjay Thakker

executive
#73

Our expansions out of this 24 outlets that we are talking about is not that high. It could be -- my sense is 3 or 4 locations out of 24 were acquired, really not that many. And if they were acquisitions, then we would have hit the ground running. Now we look at build versus buy kind of a scenario. Yes, the number is around 7, 8, out of 24 were acquired in this period. So wherever the acquisitions have happened, those have hit the ground running and many of them are already profitable. But the point is that the -- whatever we start greenfield takes a little bit time to ramp up. It is cheaper, but it takes a little time to ramp up around a year for it to kind of come to the decent level. Over a period of time, we don't have a strategy that is defined. But today, around 25% of what we are, we have done acquisitions, I'm talking about the 130-odd outlets that we have.

Unknown Analyst

analyst
#74

Yes, sir. But concern is that going forward, if we are going to greenfield even 50%, 25% outlets, but that will be much difficult because most -- if we are going to put an MG outlet or a Kia outlet or any of the others, most of the top spots where cars are sold, because of those markets will already have Kia, many Kia showrooms, MG showrooms and sort of that...

Sanjay Thakker

executive
#75

I agree with you. I agree with you. That is why what has happened is that once we have -- I'll give you an example of what happened in Kia in Hyderabad. As soon as we started our greenfield, we were able to acquire our competing dealer's showroom as well as workshop in like 6 months' time. So this is the strategy that we follow that first get into a geography, first, get into a brand and then try to eliminate the local level competition.

Unknown Analyst

analyst
#76

That's nice. But that's also I was getting a tech. After this, like if we are going to expand our business in the Mercedes segment, those markets in India, Mercedes is already there. That's why we are doing a greenfield in Patna, but the highest selling margins, the high per capita income cities in the country will already have a Mercedes outlet, right?

Sanjay Thakker

executive
#77

That is so. But then like there will be additional outlets because this business will be viable for every entrant like Bombay, there are 2 dealers of Mercedes Benz. Delhi, there are 3 dealers of Mercedes Benz. So once the volume goes up, there will be a space for third or a fourth that doesn't matter the once the market expands. It is not that the first guy only does the business.

Operator

operator
#78

Our next question is from the line of Pritesh Chheda from Lucky Investments.

Pritesh Chheda

analyst
#79

Sir, can you tell me the number of cars sold in total in FY '25 and number of cars sold in FY '24? And then this BYD number that you mentioned of 700 cars so -- for the month of April and May, so now basically, it's the same run rate, at least for this volume kind of volume for the year? Or how should we look at it.

Sanjay Thakker

executive
#80

Pritesh, just to clarify that 700 BYD cars is not what we sold. That is the sale of BYD in India. So just as a clarification, I'm saying and -- so we are -- we believe that the demand is fine. The supply needs to be consistent. We have had some past experiences where some consignments and somebody, I think Abhisar mentioned, things look okay as of now. But with import model, there is always disruption possibility. So difficult to stick my neck out and say that this will happen. As of now, things look good in the month of April and May, and these are published figures that I'm now talking to you about like an Vahan registrations, all India and all, which is showing a 700, 800 range sale in these 2 months.

Pritesh Chheda

analyst
#81

No problem. And how much car did we sell in total across all the brands in FY '25 versus FY '24?

Sanjay Thakker

executive
#82

Pritesh, we had stopped reporting that some time back, if you don't mind.

Pritesh Chheda

analyst
#83

No problem, sir. And my last question is this new car sales margin that we were discussing. So you mentioned that Mercedes incentives were not available this year. So would you like to quantify.

Sanjay Thakker

executive
#84

This quarter, this quarter.

Pritesh Chheda

analyst
#85

Only this quarter. So can you quantify about the absolute Mercedes incentive this year and absolute Mercedes incentive last year, is it possible to quantify that?

Sanjay Thakker

executive
#86

We'll have to check that, but it says on this call, let us avoid it right now.

Operator

operator
#87

Thank you. Ladies and gentlemen, we will take that as a last question for today. I would now like to hand the conference over to the management for closing comments. Over to you, sir.

Sanjay Thakker

executive
#88

Yes. So thank you all. Sorry for the glitch in between that we had. So we are cautiously optimistic, and we are looking forward to this being a year where we actually turn things around and many of the questions that you have had get answered by themselves when the numbers get published a few quarters from now. I believe that every quarter is going to be the better quarter. And our expansion is behind us. So we are also, as a team, looking forward to execution and getting the profitability, which has been the only reason why we have been doing business. And the free trade agreement that we have been talking about, let us hope that we see clarity on that and some new doors open up for us, which will change the trajectory of our business. So these are my comments as the ending comments. Thank you.

Operator

operator
#89

Thank you. On behalf of Monarch Networth Capital Limited, that concludes this conference. Thank you all for joining us. You may now disconnect your lines.

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