Lennox International Inc. (LII) Earnings Call Transcript & Summary
February 13, 2020
Earnings Call Speaker Segments
Gautam Khanna
analystAll right. Thank you. Good morning. Thanks for joining the Cowen Conference. Second day here, busy day. We're very fortunate to have Lennox International's Chief Financial Officer, Joe Reitmeier. We also have Steve Harrison, who runs the Investor Relations team. This is going to be -- my name is Gautam Khanna. I'm the research analyst at Cowen, who covers Lennox. I've been covering it for a couple of years now. And this will be a "Fireside chat." So Joe, just before we actually talk about the business, I wanted to talk about capital allocation.
Joe Reitmeier
executiveSure.
Gautam Khanna
analystHow do you think -- right now, you've given a buyback guide, and that's sort of been the modus operandi over the last couple of years. But just kind of your thinking around capital allocation broadly and given where we are in the cycle?
Joe Reitmeier
executiveYes. Our philosophy on capital allocation remains consistent. So we'll continue to invest in the businesses, and that entails about $100 million in capital putting the tornado dynamic aside. Our capital expenditures will be about $153 million in 2020, simply because we received $53 million of insurance proceeds that were really for the reconstruction on the Marshalltown facility, and that was more distribution and administrative areas. Aside from that, we'll continue to grow the dividend steady with earnings. The last couple of years, it's been high teens, if not 20%. We'll continue that. And then with the excess cash, we targeted $400 million of share repurchases in 2020. And we do that and use that as the lever to maintain our debt-to-EBITDA ratio around 2. And we think there's value as remaining investment grade, and that also provides us with the flexibility should someone decide they want to exit North American unitary that we can do it in a shareholder-friendly way.
Gautam Khanna
analystYes, to that point, I guess, one of the -- you could also keep your powder dry. You guys have been doing some divestments in Refrigeration over the last couple of years. Is the portfolio review, more or less done at this point in terms of divestments? Or --
Joe Reitmeier
executiveI think it's like most companies, it's never ever done, right? I mean, you continue to evaluate things and where things make sense. And as your strategy evolves over time, let's say, something becomes noncore or something that is not necessarily strategic for us to own going forward, then we'll make some decisions around that. But at the time being, I think we're pretty satisfied with the 3 businesses we're in. And the composition of those 3 segments.
Gautam Khanna
analystOkay. And the $400 million buyback. Again, we're in a position right now where the multiple and the stock on current year numbers and even next year numbers, are a little bit above that of the peers. Does that inform -- do you have any desire to keep your powder dry. Maybe toggle back the buybacks? Or how would you --
Joe Reitmeier
executiveI think -- once again, we're fortunate we're in a business that throws off a lot of cash. So once again, not necessarily concerned about that. I think the more important point you made is keeping the flexibility powder dry, so to speak, such that should a North American unitary third player want to exit that we can participate in that consolidation.
Gautam Khanna
analystAnd to that point -- so over the last 3 years, everyone's -- at every conference call, it feels like that's the question, what are you seeing consolidation --
Joe Reitmeier
executiveAnd even between calls.
Gautam Khanna
analystRight, exactly. It's a nonstop conversation. But I am curious, are you -- do you see that as more or less likely? We haven't seen anything really in the last 3 years, though.
Joe Reitmeier
executiveI'm more probably able to predict the weather than I am industry consolidation at this point. So it's a situation where I think it's probably more of the same, to be honest with you, Gautam. That's a situation where there's going to be a little different dynamic now that a couple of our peers or competitors are a little bit more focused, Carrier broke off from ETC or will be, and your sole brand is a little bit more of a concentrated conglomerate than where they were historically. Moving forward, I don't know that anything changes until something -- some catalyst comes along and changes that. And I don't know what that's going to be, but we wait patiently. I can tell you that.
Gautam Khanna
analystRight. And just to be clear on the focus areas, it would be North American unitary or resi, it would not be fire and security or some...
Joe Reitmeier
executiveI can assure you that it will not be fire and security. That -- I will let you know, we're very happy with the 3 businesses we're in. So we would look for an inorganic opportunity that would add to what we have today. Now it was an opportunity where an applied business came along with that. We'd be receptive to that. But really, our focus is on North American unitary.
Gautam Khanna
analystOkay. And what about outside the U.S.? I mean, in the past, you guys have bought assets abroad. What does the pipeline look there? What's the appetite for...
Joe Reitmeier
executiveWell, it's more promising because it's more fragmented, particularly in Europe on commercial refrigeration and HVAC. We have a little different business there. It's more of an applied business than what it is here in North America. We do, do rooftops there, but it's only 2% of the overall market in Europe. So we would look for acquisitions once again and I think, do a couple of things. Help us fill out our product portfolio in our European markets, or give us the opportunity to expand geographically or something that came along with a manufacturing facility, maybe or a lower cost location that would help us there as well.
Gautam Khanna
analystRight. I want to switch the tornado, and hopefully, we won't keep talking about this in this conversation. But -- so the tornado hits, you rebuilt Marshalltown's facility. Can you talk a little bit about the capability now relative to what was there prior to the tornado and how that's changed? How you actually...
Joe Reitmeier
executiveYes, that our original 1x factory. So it's been there for more than 120 years or was there for more than 120 years. So now we have a brand-new factory with a little different capabilities. So we made some investments, took advantage of the unfortunate circumstances. We're able to put some automation in there. And then going forward, it will be a platform for us going forward. And we'll focus on productivities like we do in any other places.
Gautam Khanna
analystCan you talk a little bit about the automation that you put in?
Joe Reitmeier
executiveSure.
Gautam Khanna
analystLike, what did you automate?
Joe Reitmeier
executiveYes, there are certain processes within. We're largely assembly. So we buy components. We've been to metal in certain places. And then we assemble. And there's a brazing capability where there's automation, where if there's something that's going to go wrong with an HVAC or refrigeration system, it's highly likely it's going to be a leak at a joint where copper and aluminum are brazed. So there's opportunities for us to do things like that. Relay outlines, look at opportunities to streamline production and we took advantage of those opportunities.
Gautam Khanna
analystOkay. And just to be clear, back -- prior to the outage or the tornado, you were doing a lot of the high-end product in that...
Joe Reitmeier
executiveYes, we were doing exclusively our Dave Lennox Signature Collection, which is our premium heaters or furnaces and air conditioners there. And it will still be there. That requires higher engineering support, and we've got a pretty solid team there that supports that.
Gautam Khanna
analystAnd how did that work get allocated during the disruption to the South Carolina and the Mexican...
Joe Reitmeier
executiveWe had a lot of temporary residents in Mexico, I can tell you that. So it was a situation where we move some of the productions at our facility in South Carolina and then some to Mexico. And it was so impressive what the team did in Iowa, and literally within a couple of weeks, there was a product off the line. And if you were to look around the facility, it was temporary walls. In some areas, you could look up and see the sky, very impressive. So by the time we got to the end of the first quarter last year, we were back up to production levels, pre-tornado. So pretty impressive from that perspective. And now we've got facility reconstructed. We've made some investments in automation. And we're looking forward to turning the page on the tornado in 2019. And I'm really excited about what lies in front of us.
Gautam Khanna
analystDid any of that work stay at the Mexican facility?
Joe Reitmeier
executiveYes, there was a little bit and some of it may have stayed in South Carolina as well, but the majority of it was back in Marshalltown.
Gautam Khanna
analystOkay. So there isn't really a desire to kind of permanently shift some of the work...
Joe Reitmeier
executiveIt's much like the portfolio, Gautam. It's a situation where you continually evaluate your manufacturing footprint and you do what makes the most sense, and we'll continue to do that. Having said that, we're still going to need capacity. So the Marshalltown facility is in our strategy up until the time that we decide that we're going to do something somewhere else, but that's not necessarily the foreseeable future.
Gautam Khanna
analystUnderstood. Can you talk a little bit, back in the day, I mean, it wasn't that long ago where you guys talked a lot about annually moving more production down into the Mexican facility. And where are we in that journey? Is that mostly done at this point? And maybe can you talk through the situation where...
Joe Reitmeier
executiveAfter the last election when we had the threat of cross-border taxes, meaning that there would be a penalty -- a severe penalty for manufacturing in Mexico and then importing into the U.S., we put our migration to Mexico on hold, made investments in our U.S. facilities in automation, some of the areas that we discussed previously. And we'll continue to evaluate that. And as long as the economics make sense, and there's little risk that those economics are going to change significantly, then we'll continue to do things. But we're growing, particularly in our residential business. That's what's manufacturing in Mexico. We've been growing high single digits the last few years. So there's also a continual need for additional capacity. So we'll make those investments along the way.
Gautam Khanna
analystAnything embedded in the guidance for 2020, that with respect to moving cost reduction related to moving...
Joe Reitmeier
executiveWell, there's nothing related to migrating manufacturing. There's just productivity initiatives in our guide. We had a pretty tough year last year when it came to productivity. It's tough to even use productivity in 2019 in the same sentence, quite frankly. But there's opportunity for us, and we'll turn the tide as we get into 2020.
Gautam Khanna
analystOkay. So just to be clear, though, incrementally, we're not moving more down to Mexico this year? It's going to be Marshalltown?
Joe Reitmeier
executiveNo. It's going to be Marshalltown. Yes, exactly.
Gautam Khanna
analystOkay, that's interesting. And by the way, just to frame it, can you remind us sort of what the cost advantage is at the Mexico facility relative to the other? Can you just ballpark any...
Joe Reitmeier
executiveSo where we have been in the arbitrage on the labor, I'm not going to give you anything for competitive reasons. But it's a situation where the play is, obviously, on the labor arbitrage. And I'll leave it at that.
Gautam Khanna
analystThat's fine. Okay. Okay. No, that's helpful. I appreciate it. One of the things that was interesting was last year, the number of PartsPlus stores actually declined on a net basis?
Joe Reitmeier
executiveYes.
Gautam Khanna
analystCan you talk through what happened there? Why there was a decline?
Joe Reitmeier
executiveYes. A lot of that was from tornado-related because as we roll out stores that the sales team is heavily involved in marketing the store and driving new business to the store, and once again, they're an extension, in essence, on the store. And as we are recovering from the tornado over the last 18 months, we really wanted our focus of our sales team to not necessarily be on the distribution initiative but on supporting our customers as we navigated the complexity of the disruption from the tornado. So now that we're on the other side of that, we're reinvesting in distribution. We ended last year with about 250 stores. We're going to roll out between 20 and 30 stores a year. This year, I think we have targeted about 25. We think we're probably about 35% of -- 35% to 40% of the way through our distribution initiative. When you look at the geographies where we want to play and the footprint that we've sort of roughly penciled out for ourselves. And if you use Watsco as a proxy, a large North Americans should have our HVAC product. We're about 40% of the way there.
Gautam Khanna
analystMeaning you could go to north of 500 locations down the road?
Joe Reitmeier
executiveYes, we think so.
Gautam Khanna
analystOkay. It's interesting. Yes. And so to that point, at one point, you'd given metrics around what the first year sales contribution is from a typical PartsPlus? Or how has that evolved?
Joe Reitmeier
executiveIt's really remained pretty consistent depending on the size of the market, between $2 million and $4 million of revenue per store, once we stand it up, about 50% of that revenue comes from existing customers in that geography, and the other 50% or $1 million to $2 million is incremental share gain. And the economics once again are pretty attractive there. And we have gotten to the point where we've built the muscle, where we can roll these things out pretty effectively and typically within 12 to 18 months, they're breakeven or better.
Gautam Khanna
analystOkay. And what have you noticed in the stores that have been in the system for a while? How does that rate of growth continue? And how do you...
Joe Reitmeier
executiveYes, once it's up there, and once they've gotten to that $2 million to $4 million, once again, that's where the sales force is integral in going out recruiting new dealers and then to the stores or supporting them through the distribution point in the store itself. Another initiative is when we looked at, we benchmark our parts and supplies offering versus other large distributors and they were probably closer to 35% parts and supplies, 65% equipment. When we first laid out our stores, our push was to drive equipment revenue, but there's an opportunity. We think it's north of $300 million of selling more parts and supplies. When you do that, it also brings dealers who maybe aren't coming into the Lennox stores now simply because we can't give them 100% of what they need for whatever the job is that they're facing. Now that we've got the breadth of parts and supplies offering, along with industry-leading equipment, it's a very attractive offering and alternative for a lot of dealers out in local markets.
Gautam Khanna
analystIs that a mix negative, the driving of the parts?
Joe Reitmeier
executiveNo. Actually, it's a very attractive margins on the parts and supplies.
Gautam Khanna
analystReally?
Joe Reitmeier
executiveYes. It's on -- parts are slightly better than the overall equipment business.
Gautam Khanna
analystOh, interesting. Okay. I didn't realize that. And so was this a function of not having the parts and supplies in the store? Or what, what...
Joe Reitmeier
executiveThat was, quite frankly, was more about priorities. So our priority was to get equipment in local markets to give dealers, who traditionally haven't done business with Lennox, access to that equipment. We are pretty successful with that. But as we continue to look for alternatives for growth, organic initiatives, parts and supplies, there's always one that was in the back of our mind. But once you have -- if you have 25 stores, the next 25 stores are pretty darn important. We have 250 stores. It's not necessarily about the next 25, it's about 250 out of place. And what more can you do to drive more revenue through that, increase and improve the economics of those investments that you've made and the parts and supplies initiative was the one that we identified.
Gautam Khanna
analystAnd how are you kind of driving that focus at the actual PartsPlus stores? Because I was just looking at the slides that you guys presented today, 15% CAGR on parts and supplies revenue, $393 million to $700 million, and it's like a 9% CAGR on parts -- PartsPlus stores. So clearly, there's an initiative to drive that. So what are you doing to kind of incentivize that at this time?
Joe Reitmeier
executiveOne is making sure that we've got the right offering as far as parts and supplies is done in a difference by geography. So we had to go out and do some benchmarking. And then take some serious voice of the customer feedback from folks that we were doing business with. And quite frankly, those that we weren't doing business with and understanding why and what would attract them, what would we need to do when we've made those investments, both in physically having the inventory available, but also systems to support them more effectively as well.
Gautam Khanna
analystOkay. Now one of the conversations related to the tornado for the past 2 years has been share loss or now the recapture of dealers. Can you talk a little bit about where we are in that journey? How much rebating really needs to be done and for how long? And how did this, if at all, sullied the reputation you've had for 7 past years as a share gainer?
Joe Reitmeier
executiveI think one of the things that we've done is, I think, through this event, strengthened our reputation with our dealers in a way that we were open and honest with them to ensure that they weren't disadvantaged in their local markets when they came to us not having inventory. So we either make sure that they had inventory or help them in certain instances -- make sure that they, once again, weren't disadvantaged. But it was a situation where we lost about -- over the 18 months, about $200 million of revenue. We think we've recaptured between 75% and 80% of that share. The other 20% or so, we're not worried about. I don't want to say we're not worried about it. We're going to transition away from working with those dealers that we lost share with exclusively to more focus on gaining new business. And that will be our priority. Much like more pre-tornado as we rolled out distribution, and that being the main catalyst on the residential side, for instance, of driving new share gain. We're going to be back in that priority of driving share gain through extending our distribution network and working with new dealers and going out pursuing new business. And we've targeted 50 basis points of share gain, which will get us to a point where our share will be greater as we exit 2020 than it was pre-tornado. So I've mentioned earlier, we're excited to turn the page on 2019, and that's one of the reasons why.
Gautam Khanna
analystSo to speak -- not to belabor the point, but the 20% that you won't recapture, or that you don't really have an interest in recap, is it just because they've moved on or something was too price-sensitive? Or what is it?
Joe Reitmeier
executiveYes. It could be a combination of things. It could be the fact that they've already moved on, and they've got a new partner they're dealing with or the incentives that were put in front of them for them to change are still economically pretty attractive for them.
Gautam Khanna
analystRight. Got it. And so just to be clear, financially, 20% of the $200 million, or is it 20% of a smaller number?
Joe Reitmeier
executiveIt's 20% of a smaller number. Yes.
Gautam Khanna
analystBecause it's a 1-year number.
Joe Reitmeier
executiveYes. That's really an 18-month number.
Gautam Khanna
analystGot it. Right.
Joe Reitmeier
executiveBut as we were winning back share, that number got smaller and smaller. So it's certainly a lot less than 20% of $200 million.
Gautam Khanna
analystUnderstood. So just to be clear, also as you pursue the new dealers, is that where the rebating is required? I'm just trying to understand because you did -- you talked about this for Q1 and Q2, and...
Joe Reitmeier
executiveNow that was really for us to preserve relationships with existing behaviors that, once again, we couldn't serve because we didn't have inventory effectively. So it's a situation now where we still have some of that, that we're going to have, lapping us in the first quarter -- first half, really. And then as we get into the second half of the year, a lot of those incentives related to those specific events, more incentives are going to go away.
Gautam Khanna
analystGot it. So this also then raises the potential for a much better incremental margin compare as we go into 2021.
Joe Reitmeier
executiveRight.
Gautam Khanna
analystBecause this year, I think it's going to be 20-ish percent.
Joe Reitmeier
executiveRight.
Gautam Khanna
analystRight? First half are going to be soft.
Joe Reitmeier
executiveYes. We're making some investments. We're making about $15 million of investment in distribution. And that includes, but it's not exclusively a distribution in the residential business. And then we continue to make investments in R&D and IT. We'll drive $25 million out of our products with sourcing- and engineering-led cost reduction efforts. We're going to go out and get 1% price. We got 2% in 2019, largely because of commodity headwinds, but with commodities at our back, we still feel that we can go out and get 1% yield of price. And then we'll continue to leverage SG&A and manage investments going forward.
Gautam Khanna
analystYes. So speaking to that, and I know you haven't given tremendous granularity in the long-term guide. But in 2021, shouldn't we think of a much higher than 30%, just given just the mathematics of...
Joe Reitmeier
executiveI'm not going to earn this up for 2021 yet.
Gautam Khanna
analystNo, I understand.
Joe Reitmeier
executiveI want to entertain Quarter 2 in 2020. But there's nothing recurring. So I think you look over our long-range plan, which is typically 3 years. Our expectation would be over that 3-year horizon, we're going to average 30% incrementals. And as you know, as here in 2020, it's going to be closer to 20%. So that would imply that '21 and '22 are going to be higher.
Gautam Khanna
analystGot it. No, that makes a lot of sense. One of the questions we get a lot is where we are in the resi replacement cycle, given housing peaked in 2005, and the average life of a unit, are we late in the cycle? Are we over the question? What's your view on that? And how do you take comfort with that?
Joe Reitmeier
executiveYes. We still think that there's 2 to 3 years of a multiple of GDP demand for residential replacement resulting from housing echo. And we think, once again, 2 to 3 years. And now that we've got more sophisticated systems, and we have 10-year warranties. We've got Lennox with more data than we ever have. So it's a situation where we can do more analysis around that. And I think if you would have asked us 5 or 6 years ago, the life of a piece of equipment is probably, we would say, 12 years, but there wasn't a piece of evidence to support that. And now we've got some facts to support that. And when you sort of layer on top of one another, the bell-shaped curves, it's sort of indicates we have 2 to 3 more years of multiple GDP demand on residential replacement.
Gautam Khanna
analystAnd that's because it's 15-plus years now, like...
Joe Reitmeier
executiveWhat we think it's approximately 15 years. It depends on where you're at. So if you're up north, your commissions probably going to last a little longer. If you're in Texas or Arizona, it's probably going to be less than 15 years.
Gautam Khanna
analystUnderstood. Okay, that's helpful. And then when we think about your market -- Lennox's market assumptions on resi, this aggregates to kind of low to mid-single-digit growth on the resi side. Is that fair?
Joe Reitmeier
executiveYes. Yes, the way that we've talked about it is mid-single-digit growth for the residential market. If you take that 50 basis points of share gain that I mentioned, that adds about another 2 to 3 points. And then another point for price to get us to the high single digits quick on the residential side, and that doesn't consider the fact that we had a cooler summer and a warmer winter in 2019. Still are, by the way. Heat degree days are down 12% year-over-year. So it's making a little bit more challenging here in the first quarter. But we think if all that sort of swings our way, it's going to be a pretty good year.
Gautam Khanna
analystOkay. And one of the things I just want to understand is with the PartsPlus rollout, presumably, that contributes to the share gain that you're talking about. Do you have any sense for how much of the 0.5 point of share is accounted for just from natural?
Joe Reitmeier
executiveYes, I would say, at least a 0.25 point is attributed to the rollout of our Lennox stores.
Gautam Khanna
analystOkay. And that's going to continue, obviously, for the next couple of years and pause?
Joe Reitmeier
executiveYes.
Gautam Khanna
analystOkay. Another thing I was curious about on the resi side. Todd has talked a lot about how the conglomerate structure at Carrier and some of the other names has kind of encumbered them in terms of product development, product refresh. And you guys have been a share winner for over a decade on a relative basis. We just heard of Carrier, on Monday, talk about a total product refresh and what have you. I'm just curious, does this market get incrementally more competitive from your view? Like when you look over the 3-year period, it would sound as though that's the case, but...
Joe Reitmeier
executiveYes, I think, they're going to be more focused, but I'm not necessarily sure that it intensifies the competitiveness. I mean, it's already pretty darn competitive. So -- and they were running the business, and they were pretty good at it for the last 50 years when they're part of United Technologies. So I'm not sure anything significantly changes. What I think may be opportunistic is there's a lot of initiatives around cost reduction. And then literally just getting their ways on their own. So I think there may be an opportunity for others in the market as they focus on more inward initiatives. And we'll see how it goes. Once again, they're a good company. So we'll see. I'm interested in how they do, obviously. But it will be a situation where I think we'll have some lights shined on things that when they were parting many technologies weren't visible.
Gautam Khanna
analystGot it. Can we shift to commercial?
Joe Reitmeier
executiveRight.
Gautam Khanna
analystTo commercial unitary? You guys have guided kind of the market to be relatively flat, if you recall, this year? What are your longer-term expectations in that market? And why is it flat this year? What's...
Joe Reitmeier
executiveYes, I think it's a situation where residential new construction, particularly where we compete, is heavily retail-oriented. And that's going to be down. We think the replacement market will be up, net-net. It will be a flat market. Similar to the residential side of the house, we're targeting 50 basis points of share gain. That gives us another couple of points of growth. A point of price. So that gets us to 2%, 3% growth in that business. But we continue to win share, both on the equipment and service side of that business. And we still think we have a long way to go on our emergency replacement initiative where we're undersized relative to the share that we have in new construction and in planned replacement. So there's a lot of opportunity in that business for us to grow organically.
Gautam Khanna
analystSpeaking of which, how large is the emergency replacement business now relative to the overall segment?
Joe Reitmeier
executiveThat's typically -- well, for us, it's probably about 10% -- we have about 10% market share. And I'm trying to do the math in my head quickly. It's probably less than 20% of the business. Yes.
Gautam Khanna
analystOkay. And does that typically have -- is that mix accretive? Or is that mix dilutive?
Joe Reitmeier
executiveIt's -- once again, we design the products for low cost. And one of the prerequisites of that market or for that type of customer is you need to have a low first cost, you need to have distribution where you can get in the hands of the dealer or contractor within a 24-hour window, made investments in distribution, and we continue to revisit the cost side of the equation. So the margins aren't all that distorted relative to the overall margins of the business.
Gautam Khanna
analystOkay. And one of the things, I remember years ago, you talked about a curve that sort of match the footprint of the Carrier product group. We've heard JCI kind of launched a similar -- is that market getting more competitive?
Joe Reitmeier
executiveIt's always been competitive and that's emergency replacement market. And once again, I think, one of the advantages that we had is we historically didn't have that product. So we weren't an alternative for dealers or contractors. Contractors like to have options, and we gave them options. And they like the Lennox product and some of the dealers, unfortunately, that we had done business with on other things, planned replacement and new construction, we simply just couldn't support them in emergency replacement, now we can. So we had some captive business right there. And then we had some additional business where we had to go out and recruit new dealers and let them know that we have the Lennox product available. Carrier had the largest installed footprint. They had about 30% market share at that time. And we have an alternative for them when it comes to replacing that even on the roof.
Gautam Khanna
analystGot it. Okay. Looking out beyond 2020 in the unitary market, sort of, what are your high level observations? Do you think this is still kind of a flattish market? Or...
Joe Reitmeier
executiveYes, I think, once again, it's the dynamic between replacement and new construction. So new construction, particularly in retail, I think, will continue to be flat to down. But we still think there's opportunity in planned replacement because the economics are very attractive for the sophisticated customers that we serve on the commercial side of the business. And they behave differently than the residential customers. Residential customers will replace on catastrophic failure, where a lot of retailers or commercial-facing customers are going to replace when the economics are advantageous for them to deploy the capital to achieve those returns. And we continue to make investments in efficiency, add capabilities around controls, indoor air quality, the humidification, things like that, that make it very attractive for us. So we've got a 15-year asset that pays back in 3 years or less. And they're looking -- continually looking for ways to drive down their operating costs and investing in some of our rooftops, helps them achieve that.
Gautam Khanna
analystAre there any mandates? There's the 2023 DOE mandate. Could you talk a little bit about how that might...
Joe Reitmeier
executiveYes, I think -- yes, I think, once again, we're prepared for that. So it's not a situation where it's going to distort demand or have an adverse impact on any demand patterns that we think prospectively. We went through it already on the residential side, where minimum efficiency went from 13 to 14 SEER. So it's a minor step. And I think one that will almost do rather stealthy.
Gautam Khanna
analystBy the way, at the time, I remember the cost to manufacture of 14 SEER was higher.
Joe Reitmeier
executiveIt's about 10% more.
Gautam Khanna
analystCorrect. And how did the pricing evolve over that -- from the start of that mandate till now?
Joe Reitmeier
executiveWhat we expected, and you always have this with the minimum efficiency, that's where more of those issues on price take place in the marketplace. But our focus wasn't necessarily on that because the market was going to dictate the price, quite frankly. It was a situation where we just aggressively attack the cost side of the equation. And we're able to preserve margins by holding price where we could, but also harvesting the investment that we made in reducing costs.
Gautam Khanna
analystRight. Okay. And so you guys have had quite a bit of success on the national account side of the house. What does the pipeline look like there? Like you mentioned, these folks typically think of it as a return on investment decision, not catastrophic failure driven. What are you seeing there? And what's...
Joe Reitmeier
executiveThey're not building a lot of new stores, but the ones they have, they're maintaining or investing in for the reasons that I explained earlier. And we go to market a little differently than some of our competitors. We have a dedicated sales force that calls on contractors and one exclusively focused on national account customers. And with some customers, we've designed specific products for them. And I think there are certain capabilities within Lennox that they value, the configure to order product, I think we all have, but the flexibility and the reliability that Lennox delivers, I think, helps us gain continued momentum in the national account arena with commercial customers. And once again, it's been situations to where we lost customers and simply we lose them because of price but they come back for other reasons, too. And once again, we hold our ground sometimes as a result of that. But once again, it's a very attractive area of the business for us, a long courtship with those customers. It takes a while to, first of all, gain their confidence and steer them towards Lennox. And then it may take a little longer before you begin to see orders, but once you do, it's a great relationship. And like I said, we've got a great team that supports our national account customers.
Gautam Khanna
analystAny way to disaggregate the 0.5 point of share you're expecting in commercial from national accounts versus other? Or is it equally weighted?
Joe Reitmeier
executiveYes. Once again, I think, our momentum in emergency replacement remains to be a significant catalyst for us in that business. And then we're always on the share gain train when it comes to national account customers and adding new accounts and adding new geographies.
Gautam Khanna
analystOkay. That makes sense. VRF. Where do we stand there? How big is that business? How quickly is it growing? Can you talk about any initiatives there?
Joe Reitmeier
executiveYes, it's a small part of the U.S. market. It's growing high single digits, I believe, still. Yes, maybe a little bit more than that and even low double digits. But it's a situation where we've always got a great partner, Midea. We've designed the product to our specifications from the North American market. We've got a great team that sells that. And some of our new national account customers, the VRF product has been an opportunity for us to get into different verticals from where we historically didn't play, and that would be in certain hospitality applications, schools are a big consumer of VRF product, combined, where we can package both rooftop and VRF product, medical facilities and things like that where we can use the VRF product to approach on some of the smaller applied applications and displace what would traditionally be an applied system.
Gautam Khanna
analystRight. And I was going to ask, I mean, is there any appetite to actually take a bigger look at the applied market to kind of...
Joe Reitmeier
executiveYes. We have an applied business in Europe. So we understand it. But it's a completely different business, everything from, obviously, design of the product, channels to market, manufacturing capabilities, different ways to go to market, where the product needs to be specified or engineered and tailored to a specific system. And there are some very well entrenched competitors. So we, quite frankly, just have a desire to maintain our relationship and our focus on the unitary side, and then we'll dip our toe in the water of applied with our VRF application when the opportunity presents it.
Gautam Khanna
analystGot it. Right. Makes sense. On the refrigeration side, we haven't talked about that yet. Talk about end market demand, what are the drivers there? What's sort of the longer-term outlook, and that's...
Joe Reitmeier
executiveYes, the traditional grocery store format has been one that's been challenged or I mean almost depressed for a while now. So we look for other areas, where our refrigeration systems, where we're an industry leader, here in North America, can deploy that technology. And as there's become more and more of an appetite for cold storage capabilities farther back in the supply chain that, that's one avenue for us. We've also developed an application where we've reengineered some of our existing products for more industrial cooling capabilities, once again, cold storage -- along the lines of a cold storage application, but just a little bit different twist to our traditional refrigeration product. And then industrial cooling, which, in Germany, we have a business that makes a cooling system for large industrial processes, very good business in Germany, very attractive margins. We've made some investments in the U.S. to bring that here and partner with some folks. So we're going to see how that goes. But there's still some attractive verticals on the refrigeration side. And we've scaled the business back. So you mentioned earlier a lot, some of the divestitures we made, and we've made that such that we can focus really on North America and in Europe with our refrigeration business, and still think there's opportunity for us to grow the business and expand margins.
Gautam Khanna
analystNow within both commercial and refrigeration over the past 2 years, we've cited factory productivity challenges at times. Can you elaborate on what those were and where you are?
Joe Reitmeier
executiveYes, some of them are self-inflicted, to be quite honest with you. So in situations where we just drop the ball on the factory floor. We fixed that. With tight labor markets, it became more and more challenging as we had higher turnover in the factories, and you lose folks, you have to retrain them. That really is a drag on productivity just by virtue of that. So we've had to revisit some of our pay scales in some of the factories. And then we would always have a proportion of our factory workforce that was temporary in nature, where we would use them for peak seasons and then cut them loose, but then as the labor markets tighten, it became more and more difficult to even find the temporary folks. So we expanded it such that we have more of a permanent labor force, enables us to be more effective with some of the productivity initiatives. And we have some productivity gains in our 2020 guide.
Gautam Khanna
analystGot it. So those are basically, at this point, behind you? Those issues?
Joe Reitmeier
executiveI hope so.
Gautam Khanna
analystOkay. Yes.
Joe Reitmeier
executiveYes, some of them we knew because we started seeing some of the benefits as we exited 2019. Some are still in front of us, but we've got a close eye and lens on measuring and monitoring our progress on those productivity initiatives.
Gautam Khanna
analystI just want to get back to the more immediate stuff. You did talk about heating degree days to being down in the quarter. Obviously, Q1 is not the most important quarter for the year. But can you talk about kind of where things stand in Q1 right now? What you are seeing among your customers? Are they trading down or they -- anything we can see...
Joe Reitmeier
executiveYes, I think, the overall demand patterns and characteristics of really all 3 of the businesses remain intact. On the residential side, because it's been a warmer start to the winter or middle to the winter practically at this point, heating degree days are down about 12%. Having said that, we still have a lot of the quarter in front of us. 50% of the revenue comes in March, and we're sitting here in the middle of February. So fingers crossed, I hope it gets really cold. So lots of furnaces, and we'll be on our way.
Gautam Khanna
analystRight. And then you guys also talked about level-loading production a little bit more than in prior years?
Joe Reitmeier
executiveYes.
Gautam Khanna
analystIs that going to be an ongoing dynamic? Or is that just because we're still coming out of the tornado?
Joe Reitmeier
executiveWell, last year, I think it had more to do with the tightness in the labor market and a conscious decision that we made to hang on to labor and wanted to make sure that they were productive. So we produced inventory, and we're not -- as Todd often says, we're not selling lettuce. So we'll just burn that off in 2020. But it was a situation where we'll continue to evaluate that. That will be a little bit of a productivity headwind for us here early in 2020. But as we get into the second half, that will be behind us.
Gautam Khanna
analystAnd then we've also heard from some of the other peers in the space that there has been a bit of an inventory overhang, I think, because of the slow start to the winter season.
Joe Reitmeier
executiveYes, we had a really warm summer -- or a really cool summer. So that really hurt us. That can, roughly speaking, impact demand, plus or minus 10%. Last year, it was probably a drag, significant drag on demand in the peak summer season. But once again, it's something that you burn off pretty quickly. The least of my concerns are working capital levels, and we're focused on other things.
Gautam Khanna
analystGot it. One last one. 2 quarters ago, you talked about the Allied brand growing dramatically above that of the Lennox. But what was it in Q4? And is there any broader trend there?
Joe Reitmeier
executiveThere's not really a broader trend. I think some of that had to do with the tornado dynamic. Because we couldn't serve our customers with the high-end product that we typically would have had. We had lost share there. The Allied business was less effective because of the product that was manufactured in Marshalltown, was our Dave Lennox Signature Collection, which is exclusively the Lennox brand. So we're doing great things in that business. But that was more of a dynamic that I would tie to the tornado, kind of, cooler summer than I would anything else.
Gautam Khanna
analystUnderstood. Thank you very much, Joe. Appreciate it.
Joe Reitmeier
executiveThank you, Gautam.
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