Lennox International Inc. (LII) Earnings Call Transcript & Summary
February 9, 2021
Earnings Call Speaker Segments
Gautam Khanna
analystGreat. All right. Well, thank you all those that are dialing in or watching us on the webcast here. We're very pleased to have with us the CEO and Chairman of Lennox International, Todd Bluedorn, who many of you known. This is meant to be kind of an interview style. If you have questions, feel free to e-mail them in, and I will try to get to them. But again, we're just going to kind of just get going here.
Gautam Khanna
analystSo Todd, thank you for coming today. I appreciate you participating.
Todd Bluedorn
executiveOf course, yes.
Gautam Khanna
analystYou just had your earnings call, so a lot of those questions were asked and answered. But I did want to ask, first of all, just stepping back, what the heck happened in 2020? If you could just frame 2020 for us. We had a kind of an unusual start to the year with COVID and low inventories in the channel, a big surge with a hot summer, and that sort of has continued in terms of demand. So I just wanted you to put it in context, how did 2020 kind of shake out when you look back at it?
Todd Bluedorn
executiveI'll make a couple of high-level summary points, and then you can take me where I -- where you want to. I think one takeaway that I take away and I would certainly take away as an investor is how resilient the residential market is for HVAC. I think if we'd -- in fact, I did that, I bet it would have been down, and that's why we did what we did on cost and production. We thought it would be down, and it wasn't. It was up. Now I think the numbers, as I've publicly spoken about over the last 4 or 5 months, from -- are inflated, and they're inflated by those OEMs who are selling into independent distribution because people are pulling forward demand. I think the hearty numbers are probably a little closer to the truth, mid-single digits. And I guess, probably where reality ended up, low to mid-single digits. And I think, again, it shows resiliency. I think the commercial and refrigeration markets behave like I would have expected to, which is an immediate drop down on any extraordinary spending in our commercial HVAC, as we call, planned replacement. That's now started to come back, and that's what happens. And what we saw after 9/11, I was a carrier running commercial, and what we saw here after the financial crisis is commercial goes down really hard -- unitary commercial goes down really hard, but then it comes back really fast. And so I think we'll see that in 2020, 2020 -- excuse me, 2021, 2022 as commercial comes back. So I think those are some of the high-level conclusions I draw. I mean, any given month, any given quarter is sort of bouncing around, but high level, the market up low single digits, mid-single digits, which is what I would -- had hoped that might.
Gautam Khanna
analystYes. And just -- you guys do sell-through independent as well as captive, Allied versus Lennox. Can you frame for us how, for the year, those respective product lines fared? Was Allied well in excess of that of the Lennox brand?
Todd Bluedorn
executiveNo. I mean, on a full year basis because, again, it's when it went down, it went down harder, and then it came back quicker. So in fourth quarter, we publicly talked about how our Allied business is up mid-20s. It's roughly in line with what you're seeing with some of the OEMs who sell independent distribution, and our Lennox business was up high single digits. On a full year basis, Lennox and Allied, roughly the same, sort of mid-single digit.
Gautam Khanna
analystAnd just to be clear then, so there is this kind of restocking or a pull forward in the sell-in versus the sell-through. So does that mean that backs up a little bit in Q1, we'll see a little bit of a reversal, Allied will be softer than that of Lennox brand?
Todd Bluedorn
executiveI think it will continue to flow in Q1. I think where you will see it will be will be maybe Q2 and start into Q3. And so what happens is independent distributors stock up going into the season. They're still stocking up. And so we have strong orders now, and I see more competitors do, too, for independent distribution. And then what will happen is depending on how the summer plays out, then they'll reload. And that reload, I think, will be dampened. And again, that's 20% of our business. Our Lennox businesses continues to flow, but knowing that we sell independent distribution where they'll start to see the air pocket will be midyear this year.
Gautam Khanna
analystOkay. No, that makes sense. And I had asked this on the earnings call. I did want to get your perspective, if you have time to expand on it. Just the share dynamics in 2020, because there was a lot of yapping about Goodman being out of commission for a number of months in the press, it was talked about. And I just wondered if you saw a benefit from it, if the industry did. And were there others that Lennox benefited at the expense of -- because you didn't have those types of interruptions?
Todd Bluedorn
executiveCarrier had some issues early on, but then they worked their way through it. We -- we're pretty certain to gain share, although the numbers are messy right now because of the reasons we just articulated. But even sort of with all those messy numbers, we would just look at AHRI data, we gained share. And so I think when you normalize it over a longer period, we'll see that we even gained more share than what we think we did. And again, it's -- I think the battles will be as -- or the opportunities will be as we go into 2021 as we converted dealers or got dealer business in 2020 when the challenges were there, and then we're planning on having a full year of that benefit in 2021, we think that will help us.
Gautam Khanna
analystAnd just one of the things that didn't happen in the COVID recession was kind of a trade down. It didn't seem like in terms of break -- Band-Aid repairs versus system replacement on the resi side. And did you see any sort of change in customer behavior when you look back last year in terms of preferences?
Todd Bluedorn
executiveNo. I mean, I think it's related to a dog that didn't bark where we -- I would have expected the mix down. I would have expected parts to grow, and they didn't. And in the financial crisis, that obviously was a huge story, right, as you recall. And I think the difference was, in retrospect, was existing home values hung in there, in fact, even continue to grow. And so people never talk this way. You've heard me say this, but no one wants to invest in depreciating asset. So if your home value is down 30%, like it was in 2009, 2010, you don't want to invest in your home, but that's not the case now. And then I also think there's the life raft phenomenon, which is -- it's my life raft, so I'm going to invest in it. And that's, I think, those sort of 2 things, depending on how you want to weigh them.
Gautam Khanna
analystOkay. You've talked about the echo boom of the housing cycle. What do you make of that? It feels like we've had -- the systems last a little bit longer, it seems like. So it's one thing, so you add 15 years to 2005, 2006. But then we've had this -- it doesn't look like we've had a downturn, and I'm just curious, like should we anticipate one? And if so, when? How big would it be? What's going on?
Todd Bluedorn
executiveYes. I mean, we model it, and you know this, Gautam, so I'll just repeat it for others who don't know these. Well, I mean, we model it. We have our own data. I think it was 2001, 2002 model years. And so we understand, from warranty data, when there's a catastrophic failure, 90% of the time, someone replaces the systems when they have a catastrophic failure, 10% is when they buy or sell a house, no one just wakes up and replaces an HVAC. When we do that, it's a bell-shaped curve around 15 years, and we're -- 15 is sort of the midpoint. And when we lay all that in, we think there's another couple of years of mid-single-digit growth. And then after that, there's going to be some point where what happened in '07, '08, '09 ripples through. And -- but when we model it, there's never a catastrophic year with a step function. There's a year where our model says it's down a couple of points, but I think that's within the margin of error saying it's flat. And so in that year, if it's a hot summer, we're off to the races. There's also now additional forces, and it's multivariable equation you never quite account for, which is people are probably running their units a little bit longer because they're at home. There's probably going to be a bit more household formation when you get to other side of COVID because people are tired of living in their parent's basements, and so they're going to go out there and buy homes. And so all that, I think, are forces that work for us that I don't -- I think this is going to be a business that may be, in a few years, we go from year in, year out, mid-single-digit market growth to maybe low single-digit market growth. Then as we talked about, we get half a point of share that's worth 3 points of revenue to us. We get a point of price, a point of mix. We're looking at 7%, 8%, even 9% growth rates, even in a low single-digit market growth environment. So we feel good about the business.
Gautam Khanna
analystThat's interesting. And then there is also this phenomenon of add-on replacement that's been going on forever. How strong a trend do you think that is these days? And how enduring a trend do you think it is?
Todd Bluedorn
executiveIf I understand the question, right, you're talking about the add-on piece?
Gautam Khanna
analystAdd-on piece, meaning penetration of homes that didn't have central AC retrofitting that in.
Todd Bluedorn
executiveOur best guess is that's largely played out, that -- you're [indiscernible] who doesn't have an air conditioner. There's a handful of those people or my uncle who wants to put it in his den, but that's largely played out that -- its replacement at this point. We call it add-on replacement, but it's fully replaced.
Gautam Khanna
analystOkay. Fair enough. Then there's the SEER transition coming up. I think it's 2023. So could you talk a little bit about dynamics around that? And last time we had a pricing uptick as well, along with 14 to 13.
Todd Bluedorn
executiveAnd what happened last time is we went 13, 14 a part of the country, and the other part of the country remained in 13, and it happened in January 1, 2023, as we're going to go from 13, 14 to 14, 15 across the country. For air conditioners, we're also going to have roughly the same improvement in heat pumps. So we're going to see that across heat pumps and air conditioners. I think the thing to always remember is we don't know anything else about these transitions is the smaller the percentage increase in SEER, the less disruptive it is to the industry. So if you go back to '05, '06 or '07, it was predated when I started working. So '05, '06, minimum efficiency went from 10 SEER to 13 SEER by, obviously, 30%. Now going from 14 to 15, that's 7% or 8%. So the reason that matters is the greater the difference is, the greater the cost difference is, and more likely people want to inventory the lower cost unit to protect themselves post transition. But when it's a smaller change, then they're less likely to say, "Hey, I need to prebuy. I can just sell that extra 7% and -- of cost, and we will take costs out of the unit as we get closer and revamp that," almost everybody does. And so there's a lot less pre-buying that takes place. And so that's our expectation this time. The other thing that you want to do when you have these transitions is you want to ensure that you stretch out the high end because you want to be able to continue to play good, better, best and sort of move people up and down the value chain. And so you -- we talked about we're launching a new 28 SEER unit in 2021 first quarter. And again, that's part of the strategy as we get ready for 2023 to make sure we've moved up the high end and we've done that with the 28 SEER.
Gautam Khanna
analystInteresting. And so just to be clear then, a 14 to 15 SEER move is not going to have dramatic implications to price, cost, margins, if you will. You don't expect any...
Todd Bluedorn
executiveI think we have 5% to 10% sort of increase in cost, depending on how we optimize relative to the normal price. I assume the other guys will, too. And I think there'll be some prebuild, if you will. And depending on where it's implemented, there's some implementation -- the heat pumps are manufactured by date, which means you can prebuy in distribution. In the south for air conditioners, it's an install by date. So that means you can't prebuy. So there's sort of a mix of implementation rules. So I think there'll be some prebuy but not near as much as it was when you were making a 30% change.
Gautam Khanna
analystOkay. So this is not going to be some dramatic...
Todd Bluedorn
executiveI don't think it's dramatic. I mean, it's even average generals could fight the last 4, right? So I think all the OEMs know how to do this and...
Gautam Khanna
analystOkay. Wanted to ask, related to that, is there any big change in refrigerant that is going to correspond to this mandate?
Todd Bluedorn
executiveYes. There's a move away from HFC refrigerants to lower greenhouse gas emission refrigerants. And part of the AIM bill -- well, I'll step back. The one thing the industry doesn't want to have happened is state by state, region by region rules around this. And the industry worked with the government and as part of the AIM bill that was passed at the end of the year with -- one of the last things that Trump administration passed was included language that gave the EPA the right to regulate HFCs. And so they now have the language that they can do that. Prior to that language, there was a concern that California would lead the way, and California may still play a leadership role, but it's now most likely -- very high likelihood will be national implementation. Our expectations it would be 2025 that we would start to move away from HFC's 410A in our equipment and move to other refrigerants. And again, we're working very closely with compression manufacturers, and we have options to move away from 410A, and our competitors do, too. So again, I think this is a similar story, which is there'll be lots of conversations about refrigerant changes, but the industry is going to be ready. We're going to be ready. And I don't think it'll be a major impact in the industry. And I think it's a good thing, obviously. I'm an environmentalist, I think it's an important step to take.
Gautam Khanna
analystUnderstand. One of the things that's been talked about a lot, you guys mentioned it on the call, was IAQ have seen a bigger attach rate. I think you said was it 30% up in Q4, IAQ. First of all, can you define it? What the hell are we talking about? When we talk about IAQ, what kind of products do you offer in resi and the commercial and the like? Yes.
Todd Bluedorn
executiveI'll talk resi, but the technologies are the same in both places. And in resi, we've been a leader for a while. For the last decade, consumer reports less as the best indoor air quality product. When you talk about indoor air quality, one thing you talk about is passively cleaning the air. And so think of filters. And so we have what I called MERV 16 filters in our units or as a sell-up with our units. Now you're talking about UV lights, which actively clean your coils and take dust and particles off your filters. You're also talking about humidification and dehumidification because you bring out -- you can bring outdoor air, and mainly in commercial, but also in residential outdoor air and then you have to be able to handle the humidification. So our leading product is what we call PureAir, which is a packet system of a MERV 16 filter and UV lights and a monitoring system that tell you it's working because, for decades, I've had filters and UV lights in my home and never knew if the damn things are working or not working. So tied into, it's now called [ Eye PureAir ], which is tied into our eye comfort that tells you if it's working or not. And with our PureAir system, over 99% of the particles the size of COVID-19 and are filtered out. And then if you have the fan running, so either heating or cooling or you just have the fan running on your system, on average, in a home, the air gets recycled every 10 minutes. So it means every 10 minutes, the air is going through the PureAir system that takes out 99%-plus of particles the size of COVID-19. So that's a pretty safe system as far as these things go, and that's what we're talking to customers about. Now I think indoor air quality -- I've never been quite as breathless about this as my competitors when we talk about it. So I think it's an opportunity, but I don't think it's a stand-alone opportunity. I think it's an opportunity that when you go into a home or a commercial application -- if you can start the conversation about -- tell me about your indoor air quality, and then I'll say, well, also, let me talk about iComfort and how it's attached to it and how we package it. And then if you're going to do that, you're going to really start at the mid-tier product line, and then I try and sell them up to our most premium product. That's a much better place to start than can you match Goodman's price, right? And so I think it's all about -- indoor air quality has launched a package and be an expert to the homeowner. And I think it's about having a technology, and all of us sort of have the things I spoke about. I don't think split the atom on this. But I think equally important is your sales force's ability to sell it. And our residential sales force as our competitors are these tens of thousands of local dealers, and we've been focused on this for 15 years, predates me, we focused on into air quality. And so we really trained our people up. They know how to sell it and now sort of the market needs it, and we have the right product, and we're ready to go.
Gautam Khanna
analystThat's actually really interesting. So when you guys -- when you talk about the PureAir system and the package, so if I go into a -- I speak to a Lennox dealer, they're offering me a SEER 14 product. As an addendum, do I buy the PureAir system?
Todd Bluedorn
executiveYes.
Gautam Khanna
analystSo it's a separate package?
Todd Bluedorn
executiveCorrect. I mean, it's -- yes, it's an add-on is the way to think about that.
Gautam Khanna
analystIt's an add-on.
Todd Bluedorn
executiveIt doesn't come standard with the product. But when I come down and talk to you -- I -- predating COVID, if I'm a good salesperson, I sort of ask about your kids. I don't say it quite this like does anyone have asthma, do you have animals, have you thought about cleaning the air, and I talk about control systems. And so you sort of -- the type of thermostat and control systems, indoor air quality and then the type of system are 3 different decisions that in some ways are symbiotic, but I can sort of can choose. So that was packaged by the sales force. That's why the sales force is so important.
Gautam Khanna
analystAnd any sense for the size of a ticket relative to the actual unit, the standard unit cost?
Todd Bluedorn
executiveYes, yes. I mean, if you buy one of our premium systems, it's $6,000, $6,500 for a system. And then if you get to PureAir, it's $700 to $1,200, depending on the size of the unit and what all you have.
Gautam Khanna
analystOkay. So it's not nothing. It's something.
Todd Bluedorn
executiveIt's not nothing, yes.
Gautam Khanna
analystYes. Okay. No, that's impressive. And what about -- you mentioned the commercial business. I mean, on the unitary side, our national accounts or non-national account customers, have they typically not purchased these indoor air quality solutions? Or what's going on there?
Todd Bluedorn
executiveI think the -- no is the short answer. The longer answer is when you sort of think about the steps of commercial -- unitary commercial customer can go through, the easiest thing for me to do is just upgrade to MERV 13 or MERV 14 filters. So we see a lot of customers doing that. And you have filters in the system. You can move to what's called a MERV. It's a measure of how many particulates get blocked out. You can go to a -- and if you go too high, then what's called -- the static air pressure is difficult to manage, i.e. the air won't flow through the filter, not to get air flow into a building. So if you can go to MERV 13, maybe MERV 14 filter with existing units, it really has no problem. It doesn't have quite the protection that I just spoke about, but more like 95% protection still. The other thing you can go to is UV lights, which is a little bit more expensive. And the largest thing that you can do as a commercial customer is to bring in more outdoor air. And by standard, you have to bring in 20%, 25% outdoor air into a building already in response to CO2 buildup. You can bring in higher percentages of outdoor air, which allows you to avoid the buildup of COVID or other particles in the air. But to do that, it gets expensive quickly because you have to add more -- you can imagine if you're bringing in twice as much outdoor air, you need more conditioning power, i.e. more tonnage of rooftop to be able to handle it. And so what we've seen is customers do filters. We've seen customers do UV lights. We've been in lots of conversations with people. But I think most commercial customers, before they add both the capital costs and then the operating cost of adding a lot of outdoor air, they're going to wait and see how this all shakes out.
Gautam Khanna
analystYes. I mean, I -- again, I appreciate your candor on this because when we hear the other companies in the space, maybe in the applied space, they are breathless when they talk about it. But to your point, there is this -- go ahead. Sorry. Yes, please.
Todd Bluedorn
executiveNo, go ahead.
Gautam Khanna
analystI was just going to say, because on the one hand, they want a system that's efficient, that's optimized for the setting that reduces ongoing electricity consumption. On the other hand, more fine filtration, MERV 16, what have you, requires a bigger unit that costs more, right? So...
Todd Bluedorn
executiveI think what matters is the ability to have a very thoughtful conversation with your customer about the pros and cons, and then steering where they want. I mean, this swerves because it depends how COVID sorts out over the next few years. But even if I'm just on the side of the angels of what's good for society, I don't argue lowering energy usage matters, that lowering greenhouse gases matter. I think that's more catastrophic than increasing my outdoor air on a building. And again, it depends on the application. If it's K-12 and kids are in the room all the time, you can do one thing. If it's a big box retail, I mean, you can't cycle the air fast enough when people are walking through the door every second, right? So I think it depends on the application.
Gautam Khanna
analystThat's a really good point. And just to be clear then, so in resi, we have this fairly high ticket potentially relative to the system cost -- system price to the customer. In unitary, all this optimization, maybe better filtration, buying UV, what have you, any way to scale that relative to a normal system that you sell to Walmart or whatever?
Todd Bluedorn
executiveYes. I mean, it'd be much smaller ticket. I'm not -- I mean, where it gets expensive is if they start adding more outdoor air. But if you're just going to add UV lights and you're going to add filters, it's 5% of the ticket maybe or less. So that's why customers are going to do it, but it won't -- what our applied guys are talking about, our applied competitors are talking about it, we're going to have to do a lot more than filters to sort of get the take-up that they're talking about.
Gautam Khanna
analystYes. One thing conceptually I was thinking about the other day was -- so let's go back to 2019 to this mental experiment, calls at a baseline of 100% in commercial. We thought -- I mean, we, meaning The Street, the world, whatever, thought commercial may grow low single digits for a couple of years. So in 2020, that would be 1.02; in 2021, it'd be 1.04 or something. In other words, it'd be about 4% higher than we were in 2019. And then, of course, we took a downdraft in 2020. Do -- how long does it take to get back up to where the hell we should have been, if you will? Because deferred replacement.
Todd Bluedorn
executiveI understand the question. In 9/11 or after 9/11 and after the financial crisis, 18 months to 2 years. So it's much quicker than resi. So if you remember in resi, we talked about pent-up demand for years because homeowners just wait. But commercial customers, especially if you're in replacement, they are -- they understand the economics. So anything they deferred in '20 because of cash constraints or cash concerns, they'll want to do as quick as they can once they get the green light from their bosses to lower operating costs. And then they won't just push out the next cycle. They'll try and do both cycles quickly. And so I don't know if it bounces back. The market's down 20%. This year, we've guided for the market to be up high single digits next year. I forget if we said mid or high single digits, but sort of somewhere between those 2. And it comes back to second year, that gets back to the baseline. I think it could be faster than that. I think it's all going to be driven by the COVID response, quite frankly, that if we get to the summer and it's a green light, we're good. If we get to the summer, and we're all being whacked by the South African variant, then it may be a different story.
Gautam Khanna
analystOkay. But that's a really interesting point. The point is, if -- let's just say COVID's gone, all of a sudden, middle of the year, we could have a 2022 that's substantially faster growth than what we've seen in 2021.
Todd Bluedorn
executiveCorrect.
Gautam Khanna
analystThe catch-up is there.
Todd Bluedorn
executiveExactly.
Gautam Khanna
analystOkay. And then related to that, you guys have picked up some national account customers you met incrementally this past year, right? Can you talk about the size of this? How do we actually think about what the potential -- when you say we added 6, I don't know if that's 6 meaningful ones, if they're equally sized, if there's a big fleet wide operating day to day. How do we think about that?
Todd Bluedorn
executiveI'll be very frank. We talk about it because it's to show momentum, it's to show that we're still winning. If we win a Walmart or we had a Walmart, we have Lowe's, we have Home Depot, if we win someone like that, we'll tend to talk about them by name. So these national accounts are smaller players. I think the more important thing, and we tend to talk about this every analyst meeting, is the percentage of national accounts that are non-retail. I think that's a more interesting number. And so I'm doing this in memory, so I may not have the math exactly right. But I think over the last 3 years, when we give these new national account numbers, 70% or so are non-retail. And so I think that's an exciting thing. Every time we're winning, we're diversifying. So I think it's less of -- or any of these whales, none of them are where we would, quite frankly, say that. It's a diversification. And that's a portfolio strategy that you win these customers, you're never quite sure who's going to win the race in some of these things. So we play a bit of a portfolio strategy.
Gautam Khanna
analystAnd what are the big incremental non-retail markets you're winning in?
Todd Bluedorn
executiveWe're winning in distribution, so a company called Amazon, right? And so we're winning a lot of business there that we didn't a few years ago. DockinaBox is a growing vertical. So not large health care but urgent care that are now sort of on every corner is a place we've made investments. And then there are a couple of the verticals that we're really focused on in national accounts.
Gautam Khanna
analystInteresting. Okay. That's very helpful. The other -- and just to be clear, how the hell did these guys buy? Like when you're going up against all the big uglies, Carrier, Trane, what have you, what does it that typically kind of differentiates the Lennox bid?
Todd Bluedorn
executiveI think there's a couple of things to differentiate. One is we have a dedicated sales force to different verticals. And I think at different points of time, our larger competitors have had it not, have had it, but we always have it. So sort of year in, year out, we have the knowledge, we're calling the customers. We know that we have, not only dedicated national account salespeople, but dedicated by some of the verticals I talked about. I think that matters. I think the flexibility that we have on our unitary equipment, the fact that we have the highest energy efficiency, we have the lowest noise, we have great control systems with the Prodigy, we have national account services that can support it, that we can package all that. And then third is the maintenance people, facility people tend to bounce around, and they remember who delivered and who didn't deliver. We have a very good factory in Stuttgart, Arkansas that just doesn't miss deliveries for national account customers, and they remember that. So those are the things you package and bring to the table for these customers.
Gautam Khanna
analystThat's great. That's interesting. The -- to switch subjects real quick on PartsPlus because that was a big part of the story prior to the tornado and was interrupted and now is ramping again. Can you again walk us through what's going on here? So the first year -- first 2 years, I think it was $2.5 million. This is kind of an average annual sales contribution from one of those. How has that evolved? What are you seeing on the parts and supplies non-Lennox product, if you will?
Todd Bluedorn
executiveYes, yes.
Gautam Khanna
analystTalk about that.
Todd Bluedorn
executiveYes. Just sort of high level for people who weren't as familiar with the story as you are, Gautam, I mean, we build out the strategy of adding more wholesale distribution points. We're about 220 or so. Because of the tornado and pandemic, there's been a couple of years we haven't built any. We're opening up 30 new stores in 2021. It's great to be back on the attack again. These stores, as you talked about, their small footprint -- 3 people in a store, I think 2 out front, 1 in the back, about 25,000 square foot, 5, 10 in the front and the balance in the back. We get to operational breakeven in a year. So we're covering our nut. And at the end of 2, 3 years, as you said, we're $2.5 million, $3 million of revenue, about half of it is incremental. And the strategy, as you know, well know, is to serve customers, dealer contractors who are with a 30-minute driving radius to the store. When we lay out all of North America by dealer location, by demand, we think with the 220 stores we have, we're covering about 1/3 of the market. So we think theoretically, we could go as high as 600. I don't know if we get there, but we've said 350 stores, I think, by 2025 is the public number we have out there is what our aspirations are. And so we're going to continue to grow it. And then -- and you know this, but for others, I mean, the best strategy is one that works, that the other guy can't respond to. And it's not that we're geniuses. It's just -- Carrier and Trane did this decades ago. And Lennox are always just focused on very large well-capitalized dealers. A decade ago, we said, "Hey, we're going to compete toe to toe, built a Mexico factory, started lowering the cost of the product. We can compete entry level. So then let's put these stores in place for smaller dealers." And so the other guys really can't respond because they've already got out their distribution then.
Gautam Khanna
analystYes. And just I'm curious about the churn with it. Like -- so when we talk about adding 30, but there's a net number, like what typically happens to the ones that you shutter? How many do you shutter in a given year? What's sort of...
Todd Bluedorn
executiveWell -- yes, from memory, we've shuttered in 15 or so over the last 2 or 3 years. So it's a relatively small number. And really, the thing that drives the shuttering is the wrong location. And so it's all [indiscernible] mistake, right? So you put it in the wrong location, wrong side of the highway, wrong this, wrong that. And so then the economics don't grow like we need to. We'd shut it down and open another one.
Gautam Khanna
analystOkay. And you guys have talked about the parts and supplies revenue picking up like that being a focused initiative. Why is that essential? I mean, is it -- I presume it's lower margin than Lennox product. Is it just diversification? Is it because the customer needs it? I'm just curious. Like what's the logic?
Todd Bluedorn
executiveYes. I mean, I won't put it in the category of -- essentially, I put it in a category opportunity. And so when you sell other people's parts as a distributor, you make 50% gross margin on it. So you make -- you don't make all the factory margins. You make very high gross margin. It's accretive to our overall operating margin. And it's really the thinking that says we now own all these stores. We have all this brick-and-mortar. What else can we do with it? And we don't want to sell candy and that sort of thing. Being a one-stop HVAC distributor or wholesale location is what our customers want. And so they're going to be stopping to buy Lennox units still. If they have a repair, they'll pick up Regal Beloit motor and Emerson compressor and some copper tubing and be on their way, and we make good margin on that and so we want to do it.
Gautam Khanna
analystGot it. No, that makes a complete sense. I want to -- in the 5 minutes we have allotted, I was going to just switch to big picture. I mean, so you guys have a $400 million buyback plan for the year. Typically, you do ASRs. Any sense for the timing on this or...
Todd Bluedorn
executiveYes. Our point of view on this, as you know, Gautam, so I'm not telling you anything you don't know, is we'll tell you the what, but the how, we'll sort of keep to ourselves until we do it. I mean, we've done open market buying. We've done ASR within the quarters in case there's blackout periods. It's been a long time since we've done it all in ASR for obvious reasons. So we sort of bounce around on how we do it, but we're committed to the $400 million -- at least $400 million.
Gautam Khanna
analystOkay. At least $400 million. And just to be clear on M&A, nothing happened of consequence in terms of consolidation in the industry the last couple of years. We have some independents now, Trane and Carrier. What do you expect to happen over the next couple of years? Do you think some of the privately held companies, whether it be Rheem or what have you, break loose, do you think, JCI and Carrier get together? I'm just curious, if you were to opine as an analyst on what you think might happen, what do you think makes the most sense? And does Lennox participate?
Todd Bluedorn
executiveWell, I think the thing that makes the most sense is to have Lennox participate. So I'm pretty clear on that thinking. I don't know. It's, quite frankly, up to other people. I mean, we're for sale every day. So if someone wants to buy us, come and get it for the right price, but it'd have to be a big number. And then the other guys, I can make in the passion cases I have for years that JCI is a commercial company and have an asset that's wasting away and put it in hand to someone who could optimize it and share with the benefits and how we want to structure the deal. And I think we'd be the natural player to do that because we don't compete with them on the applied segment so they could do something with us and not have to worry about it. But that's up to them. And then the private companies, I have no reason to believe they're coming loose. But if they did, we'd certainly be interested.
Gautam Khanna
analystIt was funny, we all did this mental exercise when Carrier was being spun of, oh, could Lennox ever team up with Carrier in some way in a reverse Morris trust and 20-80, Lennox the acquirer with 20% of the EBIT and all that. Would you guys ever think that creatively about deal structure, something that requires anything?
Todd Bluedorn
executiveYes. I mean, at the end of the day, we're about creating value for shareholders. And we have smart bankers work for us, too. And I mean, we'll look at any creative structure that we think will create value. Because obviously, you need people on the other side of the deal who want to do something.
Gautam Khanna
analystThat's fair. And then just broadly on the competitive environment, I know I asked it on the call with Carrier. They talk up reinvesting in the channel, reinvesting in the product. I've talked to Watsco. They seem to believe that Carrier has been more responsive and helping them with digital and what have you. I just wondered, do you see any -- have you seen anything that's different now that these -- now that's Trane is public as a stand-alone and Carrier as a stand-alone? Or is it more just how they communicate to the investment community versus what you see on the ground?
Todd Bluedorn
executiveYes. I -- we haven't seen much change. And then my words on what you just said is, from the time someone announces it from Mount Olympus till you see it in the fields is a long time. I mean, let's see. I saw Carrier missed on margins today. And so maybe their desire to help Watsco on digital get [indiscernible]. I mean, these things you have to do for years, and you have to be consistent with your investments year in and year out. And we've demonstrated that we can manage the P&L, make our commitments and make significant investments. That's the art of all this. It's easy to spend. It's easy to cut. Can you do both? So short answer -- I took a shot at a competitor there, I appreciate giving an opportunity. The short answer to your question is Lamanch ran Trane before he runs Trane now. And Carrier, we haven't seen much -- many changes.
Gautam Khanna
analystOkay. I'm going to just look to the audience real quick who can -- they can submit questions to see what we have. Okay. One last one, if you don't mind, indulge me, if you will. You've got 3 resi production facilities. There was the tornado. It makes a hell of a lot of sense to have 3, unlike Goodman, which has 1. I'm curious, how has that production mix changed since pre-tornado to now? Is there more in Mexico, more in South Carolina? I'm just curious, like how do you actually -- what's the learning from that?
Todd Bluedorn
executiveI -- and we actually have a fourth one that does coils for us in Grenada, Mississippi. So we have 4 resi factories. I think the answer is we built redundant capability in multiple factories. And so things that we used to only be able to do in Marshalltown, we can do it in Mexico. We continue to expand Mexico. As you know, in December, we talked about the third factory that we're in the process of building, moving more production there. So I think you have, for reasons that you just suggested, you have multiple factories. And instead of just having focus -- and I mean, maybe the learning was just having focus factors to do certain things, they all have to be sort of broad based. You can do multiple things. And so when you have disruption of problems in one area, you can move capacity to another. Although, I hope I never have to live through another tornado again.
Gautam Khanna
analystNo, that was awful. I agree. You managed it well. Thank you, Todd. Really appreciate the time, and best of luck today in your meetings.
Todd Bluedorn
executiveYes. As always, appreciate the interest of everyone. Thanks, Gautam.
Gautam Khanna
analystThank you.
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