Lennox International Inc. (LII) Earnings Call Transcript & Summary
May 10, 2023
Earnings Call Speaker Segments
Joseph Ritchie
analystI think we're ready to get going with our next presenters. We're really excited to have Alok Maskara and Michael Quenzer from Lennox International here with us today. Thank you, both, for being with us here today. I really enjoy getting a chance to meet you, guys. I'd love to see you again.
Joseph Ritchie
analystMaybe let's get going with look, Alok, it's been about a year now that you've been CEO. You've done a lot in terms of simplifying the portfolio, working on the margin expansion opportunities, investing in the future. Maybe just talk to us a little bit about like what you're most excited about, what the team actually has accomplished and what's left.
Alok Maskara
executiveSure. Thanks. And great to see you, I think it's been quite a few years when I was at Accenture and learning about IR. And a tough act to follow after Johnson Control in this room, people I respect quite a lot. George Oliver used to be my boss back in the GE days. And Jim Lucas used to be the IR person. It's a small world. But delighted to be here. Thanks for hosting. I completed 1 year yesterday. I got an e-mail from the system, saying, congrats on 1 year. So all those who were shouting, saying the new CEO won't last a year, you were wrong, I did last 1 year. As I look back on 1 year, and if I look forward the next few years, the thing that I'm most excited about and the most proud of is driving a cultural change at Lennox. Lennox is a great company. we were a better company 5 years ago than we are today. The first 10 years of my predecessor, he did great things. In the past 5 years, we kind of got into pickles/internally driven quagmire that we're getting out of. We're driving a significant culture change at Lennox. That has 2 different aspects to it. The first aspect of that is truly reinforcing our culture with guiding behaviors, getting accountability to be one of our core guiding behavior, getting to a stage where digital customer experience is part of our core guiding behavior. And we mentioned that in the PowerPoint, but I just want to emphasize how important that is to us. Because internally, because we were very successful for the first 10 years, we became a bit complacent. We were good, and we let that become the enemy to becoming better. And we became very internally focused, and we are changing that. That is kind of a huge portion. Each and every employee at Lennox is going through training. We took our top 200 people through a whole session. But it's not just a session. It's about the tools that's going to be used for all our talent measurements going forward, that's in people's annual performance. And that's a significant portion of if you want to be with Lennox in the future, you must live our guiding behaviors. You must be accountable for what you do. You have to be customer-focused. You have to believe in sustainability, and that's who we hire and who we retain. Second aspect of that is an operating system. We have put a very disciplined operating system driven by scorecards, to think of the old balance score card-type methodology, given with the lean principles on truly how we operate factories. Michael has actually led that from our perspective, getting into very discipline. Every month, every quarter, every year, how do you put a very disciplined operating system at Lennox that will make sure that we're never ever surprised by things like Stuttgart. The fact that we didn't know about Stuttgart, we as in the corporate, and we lost -- those things will just not ever happen again. So those are the 2 things I'm super excited about. We are early innings in that journey, but the results are quite positive. We have a team that's super excited. And we have given everybody a choice. Either if you're not -- if you don't want to be on the bus and you've done great for 15 years, given our stock price has been good, we don't want you to sit on the office chair. We want you to sit on the beach somewhere and enjoy all the wealth you've created. But let's pick that choice, get on the bus, we are here to win.
Unknown Analyst
analystThat was a great answer. I'm curious on the people side. Has there been a lot of change at this juncture? It's been 12 months. I know that you're probably looking to see the type of talent that you have on board, but has there been much change from that standpoint yet?
Alok Maskara
executiveThere has been, as you can see, new CEO, we have 2 new segment leaders, both experienced and both fired up, both in this journey together. Residential new segment leader, Gary Bedard, he grew up in the Lennox residential area, has strong, strong relationship with the dealers. And these are the dealers who are upset at us. These are dealers who left us. These are smaller dealers who are higher margin and have been Lennox loyalist for decades. So Gary has 24 years of experience working with them. And having him as a segment leader is a refreshing thing, right? Our dealers are really, really excited about it. On commercial side, Joe Nassab is our new segment leader. He grew the Allied business from $200 million to $800 million while taking profitability from low single digits to one of the best in the company right now. He's really fired up about commercial. I mean, he really wants to do the same journey at commercial. He's the one who says, it's not about share or margin, it's both, right? The way we're going to do it is both together. So I think 2 leaders. If you go to our plant, essentially, except for one, maybe all our plant leaders are new now. We need plant leaders to really work on what customers need versus we had come to the stage we were selling what the plants could make. No, it's going to be other way around. They are going to be what the customer needs and that's what the plants will make not having the salespeople say, "Hey, this is what you can sell because this is all we can make. That's a huge cultural shift for us. And then take it across the thing, like we are putting new folks understanding pricing, so we can do pricing more sophisticated way instead of brute force pricing. We are -- on our go-to-market front, we have worked with outside help to do external benchmarking, and we are revamping that, both on the commercial and the residential side. How do we go to market? We've added more salespeople in residential in the past 6 months than we did in the past 6 years. And we are funding that through G&A reduction and making sure we take out wastes and administrative processes and add more feet on the street. So there is a whole transformation that's going on that's beyond the numbers that -- that's supporting all the numbers that you see. It's easy to talk about numbers in it, but I thought I'd take this opportunity to talk about the real transformation which is happening at the plant level, which is happening at the salespeople level. Opening stores is interesting. But if you don't have salespeople who are helping yourself, that doesn't matter. But now we're actually doing the hard part of adding salespeople who will bring traffic into the stores.
Unknown Analyst
analystThat's great to hear. And I'm sure everyone's going to want to talk about commercial recovery, but there are a couple of jumping off points there that I wanted to ask you about. So number one, in terms of getting some of the dealers that you lost, are you starting to see any traction at this point in bringing them back into the fold? So any color around that would be helpful.
Alok Maskara
executiveWe are. It's early stages. And it's easy to lose, it's hard to win back, we know that. But we are seeing traction. Many of these have been historical loyalists. And one reason we lost them is because we didn't have the Dave Lennox Signature series products. And our service levels were low, our inventory in the system was really low. Our service levels are back up over 90%. Our inventory position is all green now versus mostly red just about 12 months ago. So from that perspective, yes. But it's a long journey. Our value proposition to a high-end dealer remains superior and it's getting better. One big way that's being driven, Joe, is e-commerce. E-commerce has now become over 30% of our residential sales. Like over $1 billion in our sales are purely through e-commerce. These are people who are ordering on their app or the website. They're not coming to the store anymore. They are purely relying on that. They love the fact that they can scan the QR code and get prognostic diagnostic decisions and pulling that together. The way we lost it was poor service, not enough products in hand, not enough premium products. The way we're winning them back is digital capabilities, fully stocked products and, frankly, more feet on the street. Some of them left because they didn't have a salesperson to talk to. There was a dealer in the south of Atlanta who called me in my first week, saying, "I've been a lifelong Lennox dealer, but you got rid of my salesperson. My salesperson is now 2 hour north Rheem guys right next to me, I'm going to go to Rheem, right? I mean, just those are things we are addressing straight up. So yes, we're winning them back, it's a slow journey, but we are going to get there.
Joseph Ritchie
analystIt's an interesting dichotomy, right? You've got your e-commerce sales now 30% of your business but you're adding more people locally to the stores. And I understand that you want to be closer to your customer. I guess maybe just help us understand like do you have the right amount of stores? Do you have to continue to expand your store presence? And what's the right like leverage model, like sales leverage model that you're getting in the stores versus where you were before?
Alok Maskara
executiveSure. Two things. We know when we open stores, we win share in that market. So that part has not changed. The time line to get there can be faster. We also know that our distribution right now does not have world-class operations and efficiency. Our sales per square foot is much lower than people who do it well, and I admire people like Watsco who do a really good job at this. The good news is we have role models. We know what good looks like for us to be able to see from the outside in and learn through that. So there are lots of opportunity. And you have to think of our salespeople not as people who take orders, but people who are the product specialists, who can go help the dealers with a product questions. They shouldn't be order takers and carry a notebook to take order. That all happens on the e-commerce. But they need to be able to train them on the latest, greatest heat pump technology. They need to be able to talk about Dave Lennox Series startups and how that's going to help them make more money. They are the ones who are calling new dealers and saying, "Hey, can you switch back?" E-commerce doesn't help me win back the dealers if the dealers don't know about it. Somebody needs to be knocking on dealers' doors and saying, "Hey, here's the new capability. Here's the new offering." That's what our salespeople do. They should not be transacting. If they are taking transaction orders, we got this model wrong. But that's part of the go-to-market revision that we talked about. We are revising how we go to market. Our dealers are no longer order taker, ordering through our salespeople. They order through the website. But they have the back support when they need to. And that's where we've got to make it easy for them to process warranties, easy for them to get training and get to the stage where we help them win because that's how we win. This is an interesting dichotomy, but it's the right division of labor for us.
Joseph Ritchie
analystAnd then outside of the Lennox stores and outside of your direct channel, it was interesting, the comments that you made around growing the Allied business and now that being one of the highest-margin businesses that you have. What's the ambition at this point with your independent distribution channel? I know it's not just Allied, but what's your ambition here?
Alok Maskara
executiveListen, our market share on direct and indirect in both is very low. I mean we are a smaller player in both those, and we have a huge opportunity to grow. So I'm not going to say I prefer one versus the other. We like both of them to grow. The reason indirect has become larger, Joe, is because direct stumbled and remained flat for a while, right? So they both should grow. Both have opportunity to grow. On the indirect side, it's going to be about adding more independent distributors. Our penetration is still very low and we have a long backlog that we can convert now that the product position is better. On the direct side, historically, it was about opening new stores. Now I talk about how do we make sure that we serve more dealers the same day or next day. I can serve them through local distribution centers. I can serve them by dropping a container in the parking lot. That is a VMI and it's got RFID technology so they can -- when they take products out, we automatically bill them. So there's a lot more technology that we're going to use going back to e-commerce to serve our dealers. It doesn't have to be of more stores. We need to make our current stores more efficient, for sure, right? They are not as efficient they could be. That's about having more parts and supplies. That's having more velocity through them. So that's what a good distributor would do. And we need to act more like a distributor when we run our stores but not be afraid of experimenting with smaller stores, continue drop-throughs and other pieces that we work through. So we are no longer going to talk about opening x number of stores per month. That led to some bad behavior, right? I mean we open stores without having a fully fledged plan of how we're going to make them profitable.
Joseph Ritchie
analystMakes a lot of sense. Let's switch gears. Commercial margin recovery, happening a lot faster than we anticipated. Maybe not what you anticipated internally, that's what you communicated externally. So talk about what's been better and what's happened faster? And what's the plan going forward?
Alok Maskara
executiveSure. I'll let Michael answer that question. He was the CFO of the Commercial division until last year when I pulled him to corporate and got him more of a G&A type role. And he's also helping us with the whole metrics-based system that we are using to drive the performance turnaround.
Michael Quenzer
executiveYes. So first off, very pleased with the recovery in the commercial business. You can see in our Q1 results, we had operating profit up 800 basis points. So definitely good progress there. A couple of elements when you break down the recovery in that business. The first was that this time last year, we were seeing cost increases coming in significantly faster than pricing. Second half of the year, we had to go out and reprice a lot of our national account contracts, a lot of our backlog. You're starting to see that benefit come through in the first quarter. So definitely, the price/cost dynamic is coming a little bit faster than we expected. On top of that, we're also seeing in Q1 some favorable mix as we transition to the new minimum SEERproduct. We're starting to see some mix benefits as well in Q1. That's one element of the recovery. The second element of the recovery is predominantly around production, getting more output out of our factory in Arkansas. If we could get more production out right now, we would sell more products. So it's still definitely a journey in that space. I think it's going to be kind of a multiyear journey, but we think we're going to be building more in Q2 than we built in Q1 and more in Q3 than Q2. So by the end of the year, we should see volumes up in the commercial HVAC segment. That's after being down 6% in Q1. So overall, we're seeing really good progress there. Production is really the remaining element that we're working on.
Joseph Ritchie
analystSuper helpful. And so Michael, maybe just a follow-on question for you. Where are you in terms of your production today? I think I remember a number of the 4Q, I think you were at 20%. Like where are you in terms of -- and what's the limiting factor? Is it still labor?
Michael Quenzer
executiveYes, I mean, a little bit of distortion in Q1. We obviously had to transition nearly 70% of our product to the new minimum efficiency product. So we knew there was going to be a bit of a more ramp-up challenge in Q1. But we are seeing component shortages still. A lot of our competition is seeing those on some of the new components that are going into the product. But things are improving, and they're definitely getting better. We had 20 or 30 issues this time last year, we're down to 5 to 10 right now. So we're seeing that improve. It's predominantly a component issue. The labor issue in the factory is definitely solved at this point.
Joseph Ritchie
analystOkay. Great to hear.
Alok Maskara
executiveAnd Joe, if I can just add on the commercial side, I want to paint the vision of where we are going there. So I think there's a brute-force $100 million. We talked about it. We are more than halfway through. We'll get it. It's all about blocking and tackling, right? But we have good role models on the commercial side. I mean I look at [ Aon ], that's what our Stuttgart business used to be; high-end products, configure-to-order, quick lead time, working with the key accounts and getting engineered, right? I think [ Aon ] has borrowed a lot of share from us, and we need to get Stuttgart back in that thing, right? On the other side, our future factory in Saltillo, that's targeted towards replacement, Carrier curbside, get to a stage where that product is in stock and available within the same day or the next day, locally delivered to you, made very efficiently because that's more competitive and both can be good margin business. That's the vision we are going towards. Now to get there, we had to first stop digging hole in Stuttgart, which we did. We have stabilized it. But there's a long way to go before we crawl out of that hole. Output at Stuttgart is still 20%, 25% lower than 2019. So all I'm saying is you're not in a demand-constrained world. But in future, we made a demand-constrained world, right? It happens in every industry. And when we get there, we are working with our go-to-market, with our sales team, with external help redoing our go-to-market. So we are clearly focused on one end, getting the [ Aon-type ] margin on serving that customer. The other end, getting the Carrier-type volume and pulling that together. That's where we went wrong. We tried to be all things to all people using 1 single model, and that didn't work for us. So we will fix our current issues. But future for us, we still believe we have margin for improvement on both sides much way beyond the $100 million we talked about.
Joseph Ritchie
analystAnd look, just maybe just as a reminder for everybody, the facility that you're building in Mexico, just talk a little bit about like your confidence on when it will be up and running. And then secondly, sometimes where companies misstep is in making sure that their supply chain is appropriately set for that specific facility. Talk to us about what you're doing to ensure that you're going to be in a good place when you're ready to produce.
Alok Maskara
executiveSure. So this is a new factory, commercial factory in Saltillo. As a reminder, we have 3 existing factories in Saltillo. So this would be our fourth factory in Saltillo. So we share a lot of infrastructure. So this is not -- it's kind of greenfield, but it's next to our existing factory, right? So I think that reduces our overall risk. Everything from sheet metal vendors to other places from the supply chain, we have a very good, well-established supply chain. They need to come up with different components and things like that, so that we are working through. The factory will be running next year. We have targeted it, so it gets online with a new low GWP. So we don't want this factory to go through a transition. So end of next year, along with the new low GWP product, it will be focused only on standard products, no configuration, made to stock. We have significant experience in building factories in Saltillo and have done it successfully. And we are making sure the supply chain, everything from corrugated boxes to [ skids ] to metal bending capabilities, are all leveraging our residential supply base. Some of our suppliers, core suppliers are actually coming up with operation next to us in there because that's become a new hot bed as we are reshoring, so was our supply chain, putting it all together. Never be 100% confident in this thing. I live paranoid every day. But so far, we are doing all the right steps and we remain very confident. We are at our ahead of schedule 6 months into that journey.
Joseph Ritchie
analystThat's super helpful. I'm going to turn it over to the audience in 1 second. Just I'm sure top of mind for everybody is resi HVAC volumes. And you referenced the destocking in 1Q in teens but an expectation that things are going to get better from here. Just maybe talk about your visibility and your confidence in that. And maybe we'll start there, and we'll go from there.
Alok Maskara
executiveSo Michael, do you want to take that?
Michael Quenzer
executiveYes. So in the residential markets, we're seeing definitely resiliency still on our 80% of our business that goes direct to contractors in Q1. We saw shipments about flat to prior year. In the other side of our business that ships into distributors, it's kind of 20% to 30% of the business. We definitely saw some volumes down kind of 15% to 20% in line with what the industry expected. So right now, we're seeing everything kind of behave as we went into the year. We think full year, our units would be down in the residential space mid-single digits. Definitely want to see the Q2 progress happen. But right now, it's all in line with the guide that we've given.
Joseph Ritchie
analystAnd there's -- you mentioned Watsco earlier, right? I think Watsco built inventory this quarter. How do you kind of think about like the disconnect between -- I mean, one public distributor, I get it, versus what you're seeing in your business?
Alok Maskara
executiveAnd I don't -- I can't speak for Watsco. They are a very well-run company, I admire the amount of value they have created. And I think, [ e.g., in Aladdin. ] But it could also be driven by their negotiations with their manufacturers and how they operate and what's their year-end numbers, I don't know, right? The way I look at it overall, I'll keep the seasonality in mind, too, right? I mean a lot of people are going to be hesitant about inventory reduction going into the peak season. And you have the SEER transition. I mean, SEER transition left everybody with some inventory that was the older SEER. So there could be too many factors that went into Q1. Net-net, I think overall, the whole industry has opportunity to improve 1 or 2 turns of inventory compared to pre-COVID level, if there was any such normal. Same for us, we are working with our independent channels who all believe that they want to turn more inventory. But none of them are in a crisis more trying to reduce inventory either. They are committed, let's do in a disciplined fashion, let's do it in an organized way. Our distributors are reducing inventory because they have more confidence in our supply chain and our lead times. Our lead time in quite a few cases have been cut down to half compared to a year ago. So automatic calculation, they are reducing their safety stock and they've got more and more confidence. I think that's just -- to me, distributor inventory reflects the confidence that they have on the manufacturer's the ability to deliver or not deliver. So we're working to...
Joseph Ritchie
analystAssuming demand stays...
Alok Maskara
executiveAssuming demand stays about the same, right? And assuming we don't have weird SEER shifts and all of that. But by the end of the year, I think all of us would be in a lower inventory position just because our supply chain is giving us more and more confidence. Same for true for us for raw material as well. We bulked up on raw material, and now we're seeing supplies improving, we are reducing our raw material inventory as well. So I think that's a very classic effort. And it's a very disciplined process. We think that helps with our cash flow this year. And we'll see how the rest of the industry evolves.
Joseph Ritchie
analystYes, it makes sense. So I'll turn it over to the audience, see if there's any questions. Or I can keep going. Okay, no questions. So okay. So then thinking about the dynamic that you just described and your direct volumes being down what, low single digits or so that led us, yes, this quarter. As we exit this year and start to look at the refrigerant change that's happening in 2025, how do you think this all plays out for your business? I know that we don't have a crystal ball, but I'd look like just your best guess at this point?
Alok Maskara
executiveYes. So I think next year becomes more normal in terms of there's no destocking. Whatever the destocking is, it's going to be done this year, right? So next year becomes more normal from no destocking. The things that could impact next year, first, is new home construction, assuming replacement remains steady as it has been. So we've got to watch that. Starts will tell us, and they are down less than we all thought. So that's a positive. Then the next thing that happens is the low GWP transition at the end of the year. And the question is, is there a big inventory buildup before that? Either from our own perspective or a distributor or a dealer perspective, I don't think it's going to be as big as it's happened in the past. And part of it is the industry has got used to this transition. Even with the SEER change, there wasn't a massive buildup. It was all normal supply chain. I think the same thing happens with the low GWP. We are going to go these transitions every 2 to 3 years, something or the other with regulatory. We're are getting experience with it. Our dealers should have more confidence in us and distributors should have more confidence in us. I think '24 will be a more normal year. But who knows, some of it is game theory, right? If I don't build inventory and if our competition builds inventory, then am I left behind from a share perspective. So a bit of that is going to just play out as we go through the process. But I think if it is, it's going to be a 1-quarter impact here and there, but not a substantial change between '24 and '25. At least, that's what we are planning for.
Joseph Ritchie
analystCan you maybe talk about pricing. Price cost was a very big theme coming out of the quarter for a lot of companies. I know that you guys raised your expectations for tailwind for this year to $175 million. Just talk about how disciplined folks are being in the market today. Are there any competitors that aren't being disciplined either across the residential or commercial space?
Alok Maskara
executiveListen, if I talk to my sales people in the street in Houston, for example, he or she will always tell me that the competition is not being disciplined and how they're losing share because of pricing. And they'll blame everybody, right? They'll name Goodman and this and that. But you've got to go through that noise and try and filter it out, "Okay, let's look at real data." And the real data will show that the industry remains pricing disciplined. Now we are often blamed for that as well, right? Just like our sales people blame otherwise. But if you really look at data, look at price cost and look we are -- now are there going to be a small region, a small store where we might be lower than others? Yes. Is it going to be a small region, small store where others might be lower than us? Yes. That's the journey we are on in Lennox right now is to make sure we continuously look at that in a more sophisticated way, especially with the kind of tools we have today, with machine learning and everything else, we can get pretty sophisticated. If my win rate is too high in a region, I'd probably lower price there, right? I mean I can look at my own internal data, compare the thing and start adjusting. So our midyear effort, which goes in to in fact June '19, is more around that, is let's find pockets where we may be underpriced, let's find pockets where we may be overpriced and let's make sure we correct that. So we did increase both our share and our margins. And target areas that we believe have the most opportunity for us to succeed. I think the industry remains pricing disciplined. We have room to improve, and we are taking the step forward in June '18 to get our pricing more in line where we were not. At the same time, we have to keep this in mind that for a consumer, the price of an equipment is a small portion of what they pay. It's the labor cost, it's the installation, it's everything else that puts it in the package together. So we need to help our dealers sell more to the consumer to make sure the repair versus replacement dynamics doesn't go through. It's a multifaceted effort. We think we did a good job with brute force pricing over the past few years because we had to. But now that inflation is calmer, we can go back to being more sophisticated and systematic. And if we have opportunities areas that often in larger accounts, new homebuilders, places where we might have had a contract that didn't give us the flexibility, but those contracts are coming up for renewal, we just have to get them back up to the current market pricing.
Joseph Ritchie
analystWe've got a question here from the audience.
Unknown Analyst
analyst[indiscernible] more expansive and taking on greater importance. Are there new metrics that you're tracking at the company now that weren't given the prominence they were given before or new things that seem a little more nuanced about what you're learning about the business?
Michael Quenzer
executiveYes. I'd say lots of new metrics that we're tracking. Alok mentioned that we didn't see a lot of the turnover that was happening within the factories. So very visible now. So you're going to start to catch some of these problems before they arise. So it's a balanced scorecard approach. We have a series of financial metrics that we look at and help from a financial perspective. We look at it from a customer experience perspective, making sure that the customer metrics are all in line. Where we need share, we're pleasing dealers and contractors. We look at it from an HR talent development perspective. So it's a balanced approach. And a lot of these metrics, some existed, but they definitely didn't exist in the form and the regular cadence to review them like we're doing right now.
Joseph Ritchie
analystSo you mentioned the repair replacement market, obviously, something that investors have been paying a lot of attention to. What are you -- what are you seeing on the ground right now versus repair replacement for your business today?
Alok Maskara
executiveWe don't see a significant shift on the residential side. The cost of repair has gone up faster than the cost of replacement. And I think that's just a shortage of tradesmen or trade people in the country that we are facing and also the spare parts that remain in short supply. So from our perspective, we haven't seen a shift. But we watch it continuously. One thing that's giving us more confidence is all the data now suggests that majority of the mortgages are fixed rate mortgages and a lot of people are stuck with it in terms of if they switch to go to a new home, they'll end up getting a mortgage that's at a higher interest rate. So people are more accepting the fact that they're going to be in the current home longer. So if a unit breaks, the conversation is typically, honey, we're kind of stuck. We're probably going to be here in the next 10 years. Maybe let's get a new unit versus do a repair which means you will be back in the repair market a year or 2 from now. So that's a positive dynamic for us that we are benefiting from and watching very closely is people are stuck in their home because of the low mortgage fixed rates and that switching to the new or upgrading the house is turning out more challenging. But no indications of any negative trends there.
Joseph Ritchie
analystAnd in your comment earlier around pricing, and I know you mentioned Goodman, it makes a lot of sense, right, depending on which region you're in. I think just broadly across the portfolio, did you put through pricing increases this year?
Michael Quenzer
executiveWe did, yes. At the beginning of this year, we announced an 8% price increase both in residential and commercial. And we just recently announced that we're going to do more targeted specific price increase in the residential business mid-June.
Joseph Ritchie
analystOkay. Great. Great. And so -- and right now, the framework for this year is, what, about 4 points of price or so?
Alok Maskara
executive$125 million, yes.
Joseph Ritchie
analystYes. Yes. Okay. Great. So maybe turning to the longer term again. So heat pump opportunity is something that's been talked about by all the HVAC OEMs. Obviously, there was a big acquisition announced recently by Carrier. I think it's about 15% of your sales, I could be wrong. But maybe just talk about your position in the heat pump market. And then specifically, what's your ambition to grow either the residential side versus the commercial side? What you would need to do this actually?
Alok Maskara
executiveSure. Yes, our heat pump penetration today in U.S. is lower than others, and that's more geographically driven because our market share in the north is higher than our market share in the south. Remember, our headquarter used to be Marshalltown, Iowa and some other in the industry are more in the Florida, right? So I mean I think that's historically driven. We see this as a big opportunity. We have all the technology we need. We are leading in the cold climate heat pump, which is what you need to increase penetration up in the north. We are making a big push and are leading in the hybrid heat pump, which is a dual fuel system. Because if you live in Minnesota or Wisconsin, chances are you want to have a gas furnace, very high-efficiency one, which we make, and a heat pump. So heat pump could be in spring and fall. And in winter, you will need a [ cold ] furnace to work through that pieces. So we are leading in those things. We are confident that we are going to continue getting more than a fair share in those markets and get to a 30% or so heat pump penetration in the next few years, which is where the industry is. On the European stuff, that's totally different technologies. I mean that's probably why some of our competition making acquisition. That's an air-to-water model, not air-to-air as you know. And on the air-to-air, our position is strong. We got all our heat pumps we build internally using compression technology that's commercially available. And that's true for commercial as well. I mean our heat pump position in commercial is also very strong. So we don't look at that as an area that we are lagging for any other reason beyond the geographical spread of our market share. So if we increase our market share in the south more, we automatically get more heat pump share because our technology is very good, and we're very happy with that.
Joseph Ritchie
analystGot it. Just to put a bow on that. You don't think you need to do a lot of additional investment here in the U.S., and it doesn't seem like you have a lot of ambitious -- ambitions in Europe.
Alok Maskara
executiveThat's right. Europe, as you know, we are divesting. We like being laser-focused in North America. We think when everybody else gets distracted with other things, us being laser-focused in North America, it's a big market. Our -- we are a smaller player in the big market. We have so much room to grow here. We have the technology there to a heat pump and other places to win. So yes, laser focused in North America, get share, deliver cash, get more growth. It's a simple model. We like being simple and a boring company.
Joseph Ritchie
analystSimple and boring is usually good. Last question for me, just around the same lines around like M&A and capital deployment. What are your priorities right now from a capital deployment standpoint? If it is M&A, what are the kind of right adjacencies for you or what are the right technologies for you? And then also just the addition by subtraction, you mentioned you're getting out of Europe. What does refrigeration look like over the long term for your business?
Alok Maskara
executiveSure. Michael, do you want to start on that?
Michael Quenzer
executiveYes. The first objective is obviously the cash flow generation. So over the 3-year window, we've targeted 90% to 100% of cash, free cash flow generation to net income. It'll be a little bit lower this year as we invest in the second factory in Mexico as well as some equipment to transition to the alternate refrigerant in 2025. But definitely focused on cash flow generation. What we're going to do is we'll delever a bit, targeted to go down to 1 to 1.5x debt to EBITDA, which gives us some room to do some smaller bolt-on acquisitions. Think of kind of service, small bolt-on acquisitions in that area is where we're really focused on. I don't know if you want to answer.
Alok Maskara
executiveSure, yes. I think that all makes sense. From a small bolt-on, the 2 areas that we are primarily focused on is one where we can increase the service as a portion of our revenue. We love our commercial service business, we just want to do more. Second addresses a key gap on our distribution side. Our parts and spare supplies are lower as a percentage of sales. So things that we can pump through our 250 outlets or the e-commerce channel that we can do that. That could be acquisition, that could be partnerships, that could be heavily focused on that. And then there's a geographical footprint thing, right? I mean, you keep mentioning that there are areas in the country where our geographical outreach or the share is lower, if you could do something there. Those are -- they are all bolt-on natures of things like. You're going to stay away from adding a third leg to the stool or a fourth leg, whatever you want to call it. Again, you want to be simple, boring, 100% focused on HVAC. Going to the refrigeration piece, we like our North America refrigeration business. It's high margins, it's high profits. We've got a great share. We would like to build on that from more service perspective via the near adjacencies. It's a good area for us.
Joseph Ritchie
analystWay to put the [ RMFC ] at the end. Great to see you guys. Thanks for coming.
Alok Maskara
executiveThanks, Joe. Pleasure to see you. Thanks for having us here. I appreciate it.
Joseph Ritchie
analystThank you, Michael.
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