MasterCraft Boat Holdings, Inc. (MCFT) Q2 FY2026 Earnings Call Transcript & Summary

February 5, 2026

NasdaqGM US Consumer Discretionary Leisure Products Earnings Calls 46 min

Earnings Call Speaker Segments

Operator

Operator
#1

Ladies and gentlemen, thank you for standing by, and welcome to the MasterCraft Boat Holdings Fiscal Second Quarter 2026 Earnings Conference Call. Please be advised that today's conference is being recorded. [Operator Instructions] I would now like to hand the conference over to your speaker today, Alec Harmon, Director of Strategy and Investor Relations. Please go ahead, sir.

Alec Harmon

Executives
#2

Thank you, operator, and welcome, everyone. Thank you for joining us today as we discuss MasterCraft's fiscal second quarter performance for 2026. As a reminder, today's call is being webcast live and will also be archived on our website for future listening. With me on this morning's call is Brad Nelson, Chief Executive Officer; and Scott Kent, Chief Financial Officer. We will begin with a summary of our second quarter results, followed by an overview of the transaction we announced this morning with Marine Products Corporation. There is a slide deck summarizing our financial results as well as the transaction in our Investors section of our website, which we will reference throughout today's call. Following prepared remarks, we will open the line for questions. Before we begin, we would like to remind participants that this information contained in this call is current only as of today, February 5, 2026. The company assumes no obligation to update any statements, including forward-looking statements. Statements that are not historical facts are forward-looking statements and subject to the safe harbor disclaimer in today's press release. Additionally, on this conference call, we will discuss non-GAAP measures that include or exclude items not indicative of our ongoing operations. For each non-GAAP measure, we also provide the most directly comparable GAAP measure in today's press release, which includes a reconciliation of these non-GAAP measures to our GAAP results. As a reminder, unless otherwise noted, the following commentary is made on a continuing operations basis, and all references to specific quarters and periods will be on a fiscal basis. Today's outlook also excludes any impact from the combination with Marine Products Corporation. With that, I will turn the call over to Brad.

Bradley Nelson

Executives
#3

Thank you, Alec, and good morning, everyone. Today marks an important step in our company's journey. Alongside our strong second quarter results, we're excited to announce that MasterCraft Boat Holdings has entered into a definitive agreement to combine with Marine Products Corporation, a move that strengthens our marine platform through complementary market-leading brands and an expanded dealer network and a more capable advanced product development and manufacturing platform. I'll share more details about the combination in a moment. First, we'll start with our second quarter results. We delivered results that exceeded our expectations, and we are building momentum as we head into boat shows and the spring selling season. We're entering this window with rightsized dealer inventories and a team that continues to deliver on key initiatives, bringing leading-edge innovation to market, executing on operational and cost efficiencies and maintaining disciplined production management. As always, I want to thank each of our team members and our dealers for their focus and execution as we carry this momentum into the back half of the fiscal year. Now turning to results. Q2 net sales increased $8.4 million or 13% year-over-year, and adjusted EBITDA rose nearly $4 million, a margin improvement of approximately 480 basis points. This year's progress and performance is a direct outcome of our continued innovation and focused execution. As a result, we are raising our full year guidance for net sales, earnings and adjusted earnings per share, which Scott will cover shortly. Due to our balanced approach to dealer health, pipeline inventory levels ended the quarter 25% improved from prior year. While we have yet to see sustained breakout in consumer demand, our early boat show engagement and dealer feedback have been encouraging. We have not changed our original full year assumption of retail being down 5% to 10%. However, recent trends are tracking toward the better end of that range for our MasterCraft segment. While we are encouraged by our Q2 retail results, we remain grounded in our flexible operating model, which allows us to optimize across a range of possible demand scenarios. Turning to our brands. Within MasterCraft, momentum continues to build across the portfolio as we usher in the next generation of premium products with high margins and advanced technology, continuing our mission of bringing luxury, performance and precision to the forefront of our lineup. Early boat show results have been encouraging with particularly strong engagement at the Salt Lake City, Atlanta, Toronto, Cincinnati and Kansas City shows to date. Introduced recently, the completely redesigned X24 and XStar are leading our boat show presence and generating strong demand signals across the network. Building on that momentum, we recently announced the all-new X22, which broadens choice within the X product family, bringing the same premium experience to a more compact offering. Feedback on recent models has been positive, and we expect the X family to improve product mix through the back half of the year. Turning to our pontoon segment. We are executing with discipline, delivering year-over-year operational improvements, enhancing margin performance and sharpening our pipeline. We continue to align the business to current conditions, positioning the segment for sustainable growth through assertive actions, including portfolio enhancement, leadership changes and boosting dealer support. Our luxury pontoon brand, Balise, extended its reach this year with the all-new Halo model, which is making its debut at upcoming boat shows. Now I'll hand it to Scott to review the quarter's financials and forward guidance, after which I will provide more details on the Marine Products Corporation transaction.

Scott Kent

Executives
#4

Thanks, Brad. Focusing on the top line, net sales for our fiscal second quarter were $71.8 million, up $8.4 million or 13.2% year-over-year. The increase was primarily driven by favorable model mix and options, higher volumes and pricing, which is in alignment with our planned production cadence for the first half of the year. Gross margin improved 440 basis points over the prior year to 21.6%, a result of strong operating performance across both segments, favorable model mix and options along with pricing. Operating expenses were $12.8 million for the quarter, an increase of $2.1 million when compared to the prior year due to costs related to the implementation of our new ERP system, business development and consulting costs related to the Marine Products transaction as well as increased selling and marketing costs. Adjusted net income for the quarter was $4.7 million or $0.29 per diluted share. This compares to adjusted net income of $1.7 million or $0.10 per share in the prior year, calculated using an effective tax rate of 23% in fiscal year '26 compared to 20% for the prior year period. We generated $7.5 million of adjusted EBITDA in the quarter compared to $3.5 million in the prior year. Adjusted EBITDA margin was 10.4% compared to 5.6% in fiscal '25, a 480 basis point improvement over the prior year period. We entered the quarter with $81.4 million of cash and short-term investments, no debt and ample liquidity. As we look ahead, based on our fiscal Q2 performance and current expectations, we are raising the net sales, earnings and adjusted earnings per share ranges of our full year guidance. As a reminder, today's outlook excludes any impact from the proposed combination with Marine Products Corporation. For fiscal '26, consolidated net sales are now expected to be between $300 million and $310 million, with adjusted EBITDA now between $36 million and $39 million and adjusted earnings per share between $1.45 and $1.60. We continue to expect capital expenditures to be approximately $9 million for the year. For the third quarter of fiscal '26, consolidated net sales are expected to be approximately $75 million with adjusted EBITDA of approximately $9 million and adjusted earnings per share of approximately $0.35. As we move into the back half of the fiscal year, we expect production to accelerate in support of our new product initiatives to ensure that we are well positioned for seasonal demand. I'll turn it back to Brad for more on the transaction.

Bradley Nelson

Executives
#5

Thank you, Scott. Our proposed combination with Marine Products Corporation represents the start of an exciting next chapter and one that we are confident will open new avenues of growth and value creation. We have long admired Chaparral and Robalo, their talented teams and the success they have achieved in creating proven market-leading brands in both recreation and sport fishing. Together, we expand our geographic reach across both coastal and inland markets, unlocking growth through complementary, well-established dealer networks as well as advanced product development and manufacturing platforms. The result is a stronger diversified marine platform, delivering incremental categories with a clear path to sustained profitable growth. As our results demonstrate, there is meaningful momentum underway. With focused execution, disciplined inventory and production management and a capital allocation strategy focused on value creation, we are successfully navigating this dynamic market environment and operating from a position of strength. Like us, over many decades, Chaparral and Robalo have also built a strong foundation through its disciplined approach, leading brands and strong dealer relationships. The transaction will deliver compelling and sustainable financial benefits, which Scott will touch on in more detail. For our customers and dealers, this means a broader lineup across more price points and boat lengths, meeting a wider range of needs while preserving brand identities and premium positioning. Our combined network will comprise of more than 500 dealers globally, enhancing customer coverage and improving the efficiency of market entry across key regions. Both companies value the strong relationships we've established with dealers and maintaining those long-standing relationships and driving our collective success will remain a top priority. Operationally, we're unlocking efficiency with a unified manufacturing footprint across Tennessee, Michigan and Georgia with nearly 2 million square feet of production capacity, including one of the largest single-site sport boat production plants in the United States. At the core of this combination is utilizing our respective powerful product development and technology platforms. Through leveraging the strengths of both, we expect to deliver differentiated and innovative new products to customers while also accelerating launches of new models that extend the leadership of our brands. We will preserve our distinct brand identities and keep our focus on quality, delivery, safety and culture. Integration will protect the front line, dealers and consumers while we harmonize processes where it matters and move quickly to focus on clear value opportunities. On Slide 14 of the accompanying presentation, we provide a high-level view of what our combined company will represent. Together, MasterCraft, Crest, Balise, Chaparral and Robalo make up a diverse portfolio containing 5 powerful brands offering 65 models ranging from boat lengths of 16 to 36 feet across 4 distinct categories. Our business is built on 3 fundamentals: strong brands, robust distribution and compelling products. With Chaparral, we add a storied legacy and brand equity that few in the industry can match. With Robalo, we enter one of the fastest-growing categories in marine with a leader already recognized for performance and reliability in sport fishing. Moving to the structure of the transaction with more detail provided on Slide 12 of the accompanying presentation. Upon close, Marine Products Corporation shareholders are expected to receive 0.232 shares of MasterCraft Boat Holdings stock and $2.43 of cash consideration per Marine Products Corporation share, representing a total cash consideration of $86 million. Current MasterCraft shareholders will own 66.5% and current Marine Products shareholders will own 33.5% of the combined company. Based on MasterCraft Boat Holdings closing share price of $23.12 on Wednesday, February 4, this consideration implies a value of $7.79 per Marine Products Corporation share. The corresponding transaction value of $232.2 million represents approximately 7.2x Marine Products Corporation's expected EBITDA for the 12 months ending June 30, 2026, after adjusting for the elimination of approximately $6 million of public company costs and corporate overhead. The combined company will be named MasterCraft Boat Holdings, Inc. and continue to trade on NASDAQ under the ticker MCFT. We intend to fund the transaction with combined cash on hand, keeping us debt-free with ample liquidity following the transaction. MasterCraft Holdings Board of Directors will expand from 7 to 10 directors and include 3 new Board members with Roch Lambert continuing to serve as Board Chair. Scott Kent will be CFO of the combined company, and I will serve as CEO. The combined company will be headquartered in Vonore, Tennessee and will maintain Chaparral and Robalo's operating facilities in Nashville, Georgia. The transaction has been unanimously approved by the Board of Directors of both companies. We are expected to close in calendar Q2 of 2026, subject to customary closing conditions, including regulatory approvals and the approval of both companies' shareholders. Scott will now frame the financial profile of the transaction.

Scott Kent

Executives
#6

Thanks, Brad. I would like to reemphasize our shared excitement surrounding this transaction and the opportunities we believe it will provide. Maintaining a strong balance sheet has been a key priority for us, and we expect to maintain that focus as a combined company. We will be supported by a pro forma balance sheet with no debt and significant liquidity, well positioned to support the continued execution of our strategic initiatives. We have provided a summary pro forma snapshot of the combined company on Slide 17 of the accompanying earnings presentation. At close, we expect a cash balance in the range of $40 million to $60 million, liquidity in the range of $115 million to $135 million and no debt while continuing to be cash flow positive. As Brad previously outlined, we have identified several layers of opportunity to enhance value through synergies. Specifically, we expect to achieve approximately $6 million in annual cost savings by eliminating Marine Products public company costs and corporate overhead. After adjusting for these expenses, we anticipate that the transaction will be accretive to adjusted EPS in fiscal '27. We've also identified opportunities to achieve incremental revenue and cost synergies over time as we bring our 2 companies together by leveraging strengths across innovation platforms, complementary dealer networks and operational capabilities. We believe our financial position post close will provide us with the flexibility to pursue growth investments while maintaining a disciplined capital allocation framework, all of which will support our focus on value creation and returning capital to shareholders. Brad, back to you to close.

Bradley Nelson

Executives
#7

Thank you, Scott. We're doing exactly what we said we would, innovating, executing with discipline, supporting our dealers and building a stronger platform to drive long-term shareholder value. The combination with Marine Products Corporation unites proven market-leading brands, dealer networks and product development and manufacturing capabilities. We look forward to welcoming the Chaparral and Robalo teams to our family and continuing to deliver world-class experiences to boaters everywhere. Operator, you may now open the line for questions.

Operator

Operator
#8

[Operator Instructions] Our first question comes from Joseph Altobello with Raymond James.

Joseph Altobello

Analysts
#9

Congratulations on the transaction here. Scott, I want to go back to your comments earlier about synergies. I guess there's some cost synergies you outlined this morning, the $6 million in public company and corporate overhead costs and possibly some revenue synergies. And I don't know how much detail you want to give on this morning's call, but maybe can you dive into some of the additional synergies either on the cost or revenue side that you see from maybe expanded distribution. It sounds like there's not a lot of overlap from a dealer standpoint, for example, and how this might accelerate the innovation pipeline, for example?

Scott Kent

Executives
#10

Yes. I think if you look on Page 18 of our investor presentation, we kind of list out some of the areas for synergies beyond just the corporate overhead costs. So we will certainly have some innovation platforms and some of the pace of new product, we believe we can add, invest in and get a little bit faster there to get some additional certainly revenue synergies. We've got manufacturing best practices across both groups that we already have identified some opportunities on both sides to adjust on both sides of the company. We certainly are going to be larger in scale. So we're going to have a little bit more opportunities on the sourcing and procurement side. We've got some vertical integration activities between both of us, some things we do differently between the 2 companies that we can certainly do better together and as well as the dealer network that you mentioned and certainly gives us a lot of opportunity over time to leverage. So the good side of all of our synergies is through our diligence process, we've already got a plan and we already have actions outlined and we're going to have people resourcing all of these initiatives. And there's certainly going to be more, especially in the SEC documents that we come out that will get a little more specific on these.

Joseph Altobello

Analysts
#11

Got it. Okay. That's helpful. And then just switching gears a little bit on inventories. You mentioned earlier the progress that you guys have made. So I guess 2 questions here. One, is there still more destocking that has to be done here in the back half of fiscal '26? And two, what does Marine Products field inventories look like?

Scott Kent

Executives
#12

So I think we've been saying for the last couple of quarters, really the destocking for us is largely over. I mean, obviously, it has a little bit of what happens during the selling season and how much retail is to -- through that period. But we really don't have plans for further destocking at MasterCraft. We're really happy with where the inventory levels are today. And as we go into the next year, I think we'll start seeing wholesale and retail being a little bit more equal. But Obviously, we're still planning on the markets to be down at retail slightly. So that may drive a little bit less pipeline by the time we get to the end of the year, but it's certainly not something we're driving to do any longer. And like us, the Marine Products group manages their brands really tightly with inventory as well, and they're sitting in fine shape as well from a pipeline perspective. So not a lot of changes we have to make once we finally get past closing on the way they manage their pipeline because it's pretty complementary to ours.

Operator

Operator
#13

Our next question comes from Craig Kennison with Baird.

Craig Kennison

Analysts
#14

I had a question on the process itself. Obviously, you're paying a price that is below the closing price of Marine Products yesterday. Can you shed any light on the process that led to that outcome?

Scott Kent

Executives
#15

I do think we have a compelling case of how we are going to work together as a company and how -- and I think the other side believes in the vision as well as the ability to shepherd those brands because they've been around for a long time. Chaparral is actually even older than MasterCraft. So the mix of both cash and stock, I think, was interesting to them in the process, and it gives them also an opportunity to participate in the upside when the 2 companies actually consolidate.

Bradley Nelson

Executives
#16

Also, Craig, this is Brad. We obviously consider a range of options with capital allocation, and we've been pretty vocal about keeping an always-on pipeline with pretty tight criteria. We're really excited because this meets that criteria. And there's just strategic operational and financial benefits that come with this that's in the interest of shareholders. Expanded geographic reach. It's highly complementary. There's 0 cannibalization with this and product development and manufacturing platforms. This deal really -- the new company will have the scale, reach and product offerings to more than double existing market reach with a robust balance sheet that Scott described. Long-term strength and stability and proven time-tested brands and operational excellence, we just really admire from Chaparral and Robalo.

Craig Kennison

Analysts
#17

And then if I could ask on the innovation front, at your scale prior to the deal, like there's probably some limited investments you can make on technology if you can't use it across a broad portfolio of products. Does having a larger portfolio unlock some innovation as it relates to technology and vertical integration that maybe you felt like you couldn't pursue at your prior scale?

Bradley Nelson

Executives
#18

No doubt about it, Craig. I mean we really have a boat for everyone now. So when you look at the various boat lengths, purpose-driven innovation from the ground up for these to maximize the boaters experience in each of these specific categories. Of course, MasterCraft now gets access to a broad and vast recreation boat market in addition to sport fish and salt fish and Chaparral Robalo now get access to performance and ski tow wake environments that are attractive. On the innovation front, in particular, just the added scale provides commonization opportunities as we integrate tech stacks. And that includes working with great suppliers and third-party partners. And as we aggregate those volumes and design with purpose, there's no doubt efficiencies. And also, Scott said it before, which is speed of innovation, which is a cornerstone of this combination.

Craig Kennison

Analysts
#19

And if I could just go back to my first question, Brad, on the deal process itself. Was this a competitive process that was initiated by Marine Products looking to sell the business and accepting offers? Or did it come about in a different way?

Bradley Nelson

Executives
#20

I really don't want to get into the details of the mechanics of how that came about other than we're a company that constantly evaluates opportunities as are they. And as we look at the market cycle right now and project forward, we're in an attractive spot as are they. Coming together with more scale and diversity right now, which is at or near the bottom of the current cycle, projecting that forward is really attractive for both parties. Mechanically, of how it came together, of course, it's tight partnership and high scrutiny on both sides to ensure that we're focused on shareholders, and that's exactly what we did and what the Boards of both companies did.

Scott Kent

Executives
#21

I think there's also a lot of similarities between the 2 companies, which is why I think both of us were interested in entering this deal. You think of another public company in the boating space that has no debt as well. They probably own the other one. So it is a nice combination. They treat their dealers the same way we do, and everything is pretty complementary between both groups, which just makes it a really nice fit from both sides.

Operator

Operator
#22

Our next question comes from Eric Wold with Texas Capital Securities.

Eric Wold

Analysts
#23

A couple of questions on the planned combination. I guess, one, I know it's early, but you've done your diligence. Any early expectations for potential kind of shifts in Marine Products model mix or model focus once integrated into MasterCraft that you feel may be more appropriate for the market? Or do you feel where they are now makes the most sense?

Bradley Nelson

Executives
#24

So they certainly have a tremendous portfolio now as does MasterCraft as well as the same thing in our pontoon business. And we have identified opportunities there to add some special sauce in all directions to quicken the pace of innovation, et cetera, that we know dealers and consumers will love. We do have a plan. It's not ready to be revealed yet, and that's both on the synergy side from a growth perspective, the innovation side that we just spoke about, including strengthening our dealer network. But there's a vast road map of 65 models together in each category that gives us ample opportunity.

Scott Kent

Executives
#25

We are going to have that as a separate independent segment running on their own. So the same leadership that has run the brands for many years is going to be continuing with us. And so I think you'll see that we're going to just accelerate a lot of what they've already been doing and hopefully add to on top of what they already have.

Eric Wold

Analysts
#26

Perfect. And then just a follow-up question on the combined dealer network. With the 500-plus combined dealers, what is the opportunity to expand distribution for both brands? I guess of that 500-ish dealer network, what percentage of those or a number of those make sense to take the other side brands in-house?

Bradley Nelson

Executives
#27

Yes. As you -- as we evaluate that on the macro, certainly, there's opportunity. On the micro, it's market by market, Eric, as you can appreciate. And as we look at the competitor slate, existing slate, dynamics of each market, water type, water access, we've identified a pretty thorough plan already and have identified areas of opportunity for cross synergy for growth. And that means addition of brands in certain areas. We're not ready to unveil that yet, but we're confident that those growth opportunities are there.

Operator

Operator
#28

Our next question comes from Anna Glaessgen with B. Riley Securities.

Anna Glaessgen

Analysts
#29

I'd love to dig into the pro forma math here for the combined entity, $560 million in sales and roughly $60 million in EBITDA. If we take out the guidance for MasterCraft itself of roughly $30 million, that gets to roughly $30 million from Marine Products. For the most recent year, they reported $17 million or so as of the press release this morning. Obviously, a little bit difference of fiscal year-ends here. But could you bridge -- help us bridge the gap to that $17 million to $30 million that's contemplated in the pro forma EBITDA?

Scott Kent

Executives
#30

Obviously, some of it is forward-looking from their perspective as well. So that's part of it. There are some differences in how we typically do that EBITDA adjustment. So we factor some of that in as well. And then obviously, we're sure to get to $6 million of synergies really almost immediately because those corporate costs and public company costs are going to go away pretty quickly.

Anna Glaessgen

Analysts
#31

Got it. So a little bit of adjustments and then the corporate costs and basically the lift as you get further into this fiscal year.

Scott Kent

Executives
#32

Yes.

Anna Glaessgen

Analysts
#33

Okay. Got it. And then you talked about in the press release in the prepared comments, opportunities for -- to increase margin or get more efficient presumably with the Marine Products business. Could you expand a little bit on maybe what MasterCraft does differently that you could apply to Marine Products to lift that margin over time?

Bradley Nelson

Executives
#34

Both companies exhibit proven time-tested operational excellence. So although that's true, there's always opportunities in all direction. What the added scale and diversity gives us is the ability to share best practices at a minimum. And that's across the board on the front end of the business as well as the back end of the business, including sourcing and manufacturing. Sharing innovation platforms is another one that can help drive that. As we continue to innovate products and do it with scale in mind, that's where we can really get margin gains. We've done it in the MasterCraft business. They've done it in theirs as well. We see high opportunity there. We've already identified work streams and eager to get going post close on those items as we continue to plan. There are vertical integration opportunities in pockets of the operation that MasterCraft does that they may not do. And same thing in reverse. And that's true within all of the brands.

Operator

Operator
#35

Our next question comes from Gregory Miller with Truist Securities.

Gregory Miller

Analysts
#36

Going back to the U.S. dealer footprint and looking at the map of Marine Products locations, there's a heavy concentration in places you're less represented within the Gulf Coast of Florida as well as the U.S. East Coast. And I'm curious when we think about what's going on in the macro economy today, how much the regional geography of Marine Products plays into your decision-making?

Bradley Nelson

Executives
#37

Well, it's certainly an added strength. I believe every good marine business is built on brand, distribution and product. And our partners here bring strength in all of those. On the second item of distribution, there's no doubt geographically, there are opportunities in all directions. And in pockets of Florida, it's go to where the water is and where the access is and also weather advantages and types of water. There are certainly opportunities in the coastal areas that will advantage our business. And then we're strong in some of the inland markets. And so that dealer penetration is a geographic advantage, it's a partnering advantage, and it just brings added reach. This deal through this distribution more than doubles our market reach. And this is upwards of a $12 billion addressable market opportunity for us that we're very excited about.

Gregory Miller

Analysts
#38

And sort of follow-up, this is perhaps similar to Anna's question. If I were to walk into a Marine Products plant, how similar or different is their manufacturing process compared to yours today?

Bradley Nelson

Executives
#39

There's a lot of similarities, but there are some differences. One good thing operationally is we're not going from a boat length of -- these are small to midsized boats in both -- in all areas. So we're able to leverage those best practices. The types of materials, the sourcing strategies, the sourcing partners present opportunities. And they're just -- there are best practices in every operation that can be unleashed. And when we come together, sharing of those ideas will then spur additional ideas. And both companies have a track history of that. And we're excited to share that. And this is not new. There's nothing about Chaparral and Robalo that is a fixer upper. And of course, we would say the same of our MasterCraft, Crest and Balise brands as well. This is strength on strength.

Operator

Operator
#40

Our next question comes from Noah Zatzkin with KeyBanc Capital Markets.

Noah Zatzkin

Analysts
#41

I guess, first, if you think about it kind of in terms of maybe the TAM that you had in terms of industry units in the kind of planned legacy MasterCraft business. And then you think about kind of the TAM that's provided by Robalo and Chaparral, is there any way that you'd kind of break that down in terms of like the incremental industry unit volume that this kind of unlocks for you?

Scott Kent

Executives
#42

Yes. We've certainly looked at that. Certainly, one of the reasons we're interesting in these because they are complementary products and complementary markets that we don't totally participate. So now we ultimately have an opportunity to sell to almost anybody. I mean we actually had some discussions the other day with a bunch of our consultants on the line that we were all talking about how -- what boat we like and everybody had a different one. We are now going to have an opportunity to sell into all those markets, both from a performance based from a MasterCraft perspective, a more leisurely product with pontoons, a recreational focused boat with Chaparral as well as a sport fishing focus for the Robalo brand. So it couldn't hardly be a better merger for us to expand, to your point, the addressable market.

Bradley Nelson

Executives
#43

And if you look at a unit count level across these segments, the total ski tow wake market, roughly 8,000 units a year right now. And here we sit at the bottom of the cycle, these numbers. Pontoon, roughly 45,000 units a year. That's on the traditional MasterCraft side as our company is today. Going forward, post close, Gen rec market brings an additional roughly 8,000 boats a year from a market potential perspective. And salt fish brings an additional 20,000 units per year, purely incremental, 0 cannibalization. Both those categories are highly complementary from a product perspective, technology perspective, boat length manufacturing best practices and of course, through the dealer network.

Noah Zatzkin

Analysts
#44

Got it. That's really helpful. And maybe one more, just looking at Slide 14, it kind of struck me that Robalo and Chaparral have a pretty kind of wide price range. So how much did that kind of play into your thought process around the acquisition in terms of being able to reach maybe kind of a wider swath of consumers from a kind of income perspective?

Bradley Nelson

Executives
#45

It's an important point and high consideration in this deal. Affordability in marine is an issue and being able to attract a wider consumer base. And by the way, the dealers need this, too, provides wide expansion for us to reach a dynamic consumer, not only now, but as we continue to innovate new products in the future and within market recovery, having a much wider range of boat lengths, boat types, segments and price points is going to be to our advantage and do it with premium positioning as well.

Operator

Operator
#46

Our next question comes from Gerrick Johnson with Seaport Research Partners.

Gerrick Johnson

Analysts
#47

I'm going to approach the revenue synergy question here, maybe a little bit more cynically. It seems every dealer has a fiberglass runabout brand, a pontoon brand, et cetera. So realistically, how long would it take to expand distribution? Because it seems if you wanted, you'd have to push another brand out to get your brand in. And also, the complementary dealerships might be a little bit more difficult getting offshore fishing into inland and pontoons and wait ski to coastal markets. So how do you approach those issues?

Bradley Nelson

Executives
#48

Yes, a couple of things. Thanks, Gerrick. On the water types, I mean, there's -- as we all know, there's lake small -- on the freshwater side, small, medium and large. And on the medium to large-sized water, center consoles and sport fishing vessels are on the increase. And that's where we have high penetration of inland dealers with strong knowledge of those local markets. So there's opportunity there. But in most of the coastal markets, there's also, I don't want to say untapped, but undertapped freshwater and saltwater opportunities for our boat categories on the MasterCraft and pontoon side of the house. Now it's not easy dealer by dealer, market by market. It's not a cakewalk, but at this scale, with this attractive of a portfolio, not only right now, but as we continue to refresh and innovate and differentiate on the product line, that is what's going to create those opportunities market by market for brand aggregation in some cases with the dealers. Not every dealer this is going to work for, but there definitely are some. We've already identified key markets and have work streams ready to go once the deal closes. But we're talking about over 500 dealers. And so market entry, market expansion, much more enabled with this deal than prior.

Gerrick Johnson

Analysts
#49

Okay. Yes, makes sense. And then just shifting gears a little bit, maybe the uptake on Balise and the build-out of that dealer base, how is that going? And maybe after this deal, does that kind of put that on the back burner or maybe something you might not continue with?

Bradley Nelson

Executives
#50

Well, Balise, in general, continues on its ramp. It's early. It's an ultra-premium product in a market right now that has not rebounded yet and that consumer and dealer network, and we're also in the dark part of the season approaching spring. Pontoons consolidates even more so into summer selling season. Balise by itself is a modest-sized business, but there's a compelling case out there. We're seeing strong interest from consumers. Dealer feedback has been strong. It's a resilient buyer that's buying off of wealth for that product. And it's largely an incremental dealer network on the Balise side of the house. So no, that doesn't go to the back burner. That continues to expand, especially as the market comes back. We just recently launched the new Halo model. So there's now a portfolio of products in the Balise sphere that our dealers are really excited about.

Scott Kent

Executives
#51

And remember, each of our business units is going to operate independently. So just because we pick up Chaparral and Robalo, we still have a team in pontoons that is driving their own initiatives and will continue. And Balise is an important piece of that. We are finding a few places where Balise is leading to Crest being picked up by dealers as well. So it's creating kind of a halo effect over the entire pontoon segment and helping the entire segment.

Gerrick Johnson

Analysts
#52

Okay. Okay. And lastly for me, touching on Craig's question, I guess there's probably no risk in this not closing considering the Rollins Estate owns 2/3 of the shares.

Bradley Nelson

Executives
#53

Well, in terms of the mechanics, we are excited about this deal. It's a compelling business case for shareholders, we believe. And it's going to work its way through the process. Now there's mechanics and all that stuff will be in our proxy for reference. But we see advantages out there. We've highlighted a lot of them in our press release as well as in our commentary here today.

Scott Kent

Executives
#54

And I think everyone sees that we can be a good steward of these brands and keep that history and the legacy of those brands moving forward. So we certainly have a belief that we can get to closing.

Operator

Operator
#55

That will conclude today's question-and-answer session. This concludes today's conference call. Thank you for participating. You may now disconnect.

For developers and AI pipelines

Programmatic access to MasterCraft Boat Holdings, Inc. earnings transcripts and 32,000+ others is available through the EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments, full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.