Mavi Giyim Sanayi ve Ticaret A.S. ($MAVI)
Earnings Call Transcript · June 10, 2026
Highlights from the call
In Q1 2026, Mavi Giyim reported a 1.9% year-on-year decline in consolidated revenue, reaching TRY 12.701 billion. EBITDA was TRY 2.5 billion, with a margin of 19.7%, while net income stood at TRY 543 million. Despite the revenue decline, management maintained guidance, citing strong brand positioning and operational resilience. The company plans to continue its retail expansion, particularly in Turkiye and the U.S., aiming for sustainable growth.
Main topics
- Revenue Decline: Consolidated revenue declined by 1.9% year-on-year, with Turkish sales down 0.8% and international sales flat in constant currency terms. Management attributed this to geopolitical tensions and adverse weather conditions impacting seasonal demand.
- Gross Margin Improvement: Gross margin improved by 210 basis points to 53.3%, driven by agile sourcing and effective pricing strategies. Management emphasized the strength of their product line capabilities.
- Retail Expansion Plans: Mavi plans to open 15 new stores in Turkiye and 6 in the U.S. by year-end, focusing on enhancing customer experience and increasing sales potential.
- Effective Tax Rate Increase: The effective tax rate increased to 57% from 27% due to changes in inflation accounting, which management noted as a significant factor impacting net income.
- Share Buyback Program: The share buyback program was terminated after purchasing 14,512,000 shares. Future buyback plans are undecided and will be evaluated based on market conditions.
Key metrics mentioned
- Revenue: TRY 12.701 billion (declined 1.9% YoY)
- EBITDA: TRY 2.5 billion (19.7% margin)
- Net Income: TRY 543 million (4.3% net margin)
- Gross Margin: 53.3% (+210 bps YoY)
- Effective Tax Rate: 57% (vs 27% prior year)
Mavi Giyim's Q1 2026 results highlight challenges from external factors such as geopolitical tensions and inflation. However, the company's strong brand and operational strategies provide resilience. Investors should watch for updates on tax impacts and retail expansion progress as potential catalysts. The unchanged guidance suggests management's confidence in navigating current market conditions.
Earnings Call Speaker Segments
Duygu Inceoz
ExecutivesHello, everyone. Welcome to Mavi's First Quarter '26 Earnings Webcast. Before we begin, a brief reminder regarding inflation accounting. As in previous quarters, our financial statements are prepared in accordance with IAS 29 financial reporting and hyperinflationary economy, and are presented in terms of the purchasing power of the Turkish lira as of April 30, 2026. Our selected KPIs, historical figures are also provided for information purposes. Please note that this webcast is being recorded. We kindly ask you to review the disclaimer and take into consideration the forward-looking statements and comments. Our CEO, Cuneyt Yavuz, will now present the first quarter results followed by a Q&A session. As a reminder, please keep your microphone muted throughout the presentation. Now I will hand over to Cuneyt Yavuz.
Ahmet Yavuz
ExecutivesThank you, Duygu. Hello, everyone. Thank you all for joining us again in this first webcast meeting of 2026 regarding the financial results of the first quarter. Before turning to the results, I would like to share a few observations on the operating environment during the quarter. As you all know, the first quarter was marked by high global geopolitical tensions, which put pressure on energy and commodity prices and contributed to renewed inflationary pressures in Turkiye. At the same time, the ongoing disinflation program and tight monetary condition continue to weigh on consumer demand. We entered the year expecting inflation in Turkiye to ease gradually and build our plans and for Casper. However, the first 3 months brought a significant more uncertain operating environment than initially anticipated with increased volatility across both global and local markets. Our top line performance during the quarter was also led by colder than average weather conditions, which as you have witnessed many times before, impact seasonal demand. In this environment, we remain firmly focused on the factors within our control. We are pleased to see once again that this approach enables us to navigate this challenging and uncertain backdrop effectively. Through the strength of our brand, agile product and pricing strategies, flexible sourcing capabilities, and disciplined inventory and working capital management, we further improved our already strong gross margin while successfully protecting our healthy operating profitability. Importantly, our business continued to generate strong cash flow, allowing us to maintain a solid balance sheet and a resilient financial position. These results reinforce our confidence in the strength of our business model and our ability to adapt to changing market conditions while continuing to create value for our stakeholders. The changing conditions has not changed our investment plans for the year, focused on our long-term sustainable growth targets, we will continue our retail investments with dedication. In Turkiye, we plan to open net 15 new stores, expand 15 existing retail locations and up 30 stores to our new store format, which has proved to enhance customer experience and increase sales potential. We will also be adding a total of 6 new stores in the U.S. by the year-end. In the first quarter, we maintained our long-standing denim leadership in Turkey and our position among the top 3 brands in the overall apparel market. remaining the first choice of casual wear, embracing our May for all approach. We reach new customer segments and engage more closely with our existing base, supported by a diverse versatile product portfolio that abides lifestyle and style preference. Driven by the energy and dynamism of youth, we grew our cartage Gage program to nearly 0.5 million members, building our best-in-class CRM program we leverage data-driven methods to advance our personalization capabilities and deliver excellent customer experience. Being Mavi's 35th year in 2026, we intend to further increase our marketing and brand investments. Together with our long-standing brand ambassadors, Kantar and Sarnia, we elevated Mavis premium bandage, bringing fresh relative to our iconic jeans and brand story. We further deepened our connection with use by partnering with startup pets who embody our brand values and inspire the next generation. following our partnership with Zoes, who represents a new era in Turkish tennis through her detergent resilience and inspiring presence. We recently welcomed Kenneth to our family brand ambassadors, with the powerful chocolates, water start campaign. At a time when football is once again emerging as a universe language that brings the world together. Beyond his exceptional performance on the field, Canal has become a compelling role model for the new generation through its natural charisma, self-confidence, strong character, work ethic and personal staff. We are confident that these collaborations are a natural fit for our brand story and will help us reach wider audiences and grow together. Another important side note, as you can recall, in line with our commitment to protecting the interest of all stakeholders and supporting a healthy and stable valuation of our company share, our Board of Directors had initiated share buyback transactions last year in June. I would like to announce that upon reaching the maximum duration, the program has been terminated as of today. We have purchased a total of 14,512,000 shares, corresponding to approximately 1.83% of our total share capital, all of which will be canceled through capital reduction procedures. Looking ahead, the Board will continue to evaluate capital allocation alternatives in light of the market conditions, the company's financial position and shareholder interest. However, no decision has been made regarding any future buyback program at this stage. With this, let's quickly review our results for Q1 2026 before starting the Q&A session. Consolidated revenue declined 1.9% year-on-year in Q1 2026. I realized that TRY 12.701 billion. Turkish sales declined 0.8% and the Kona has declined by 4.3% in the same period. Our EBITDA in Q1 2026 is TRY 2.5 billion, resulting in a healthy 19.7% EBITDA margin. We recorded TRY 543 million net income this year -- this quarter. With continued positive cash generation, our net cash position surpassed TRY 7 billion and with 344,000 new customer additions in the first 3 months of 2026, the number of active loyalty card members has reached $6.2 million. Moving now to review our channel [indiscernible] on Slide 6. With all the underlying reasons we mentioned, total TK sales was 1.4% lower than last year's same quarter, with retail contracting 0.8%, while sale, 2.2% and e-com 4.3%. Cooler and Rayonier directed well weather conditions mostly impacted Tso sales, which is an important category in e-com, resulting in software channel platforms. Total international revenue constituting 9% of total consolidated sales was flat year-on-year in constant currency and the factor with U.S. sales recording 12% growth in dollar terms. Looking into our retail business in more detail. We are committed to strengthening our physical presence in Turkiye, providing elevated customer experience across our locations. We take a disciplined approach to retail investments, focusing on robust feasibility studies and short payback periods. All the new tons opened over the last 2 years have delivered positive store contributions and all the expansions and renovations have proven to improve all store-level KPIs, such as traffic, conversion, UPT and basket, while also enhancing customer experience. We have a busy retail development pipeline for 2026 with most of the activity plan for the second half of the year. As of the end of April, we have completed no new store openings alongside 3 closures, 3 expansions and 7 store renovations. That said, there was considerably more activity underway during the quarter than these figures might suggest with several projects being completed shortly after quarter end. As of mid-June, we have already reached 3 new store openings, 3 closures, 6 expansions and 11 store renovations and upgrades. Let's briefly elaborate on the like-for-like store performance on the next page. In Q1, 2026, like-for-like sales grew by 28.6% in nominal terms, translating into a 2.1% decline in real Turkish lira terms. Looking at the underlying drivers for like-for-like performance, the pressure on consumer demand reflected in a 3.7% decline in transaction volumes, while basket size increased by 1.7% in real terms, supported by higher units per transaction. Our category mix management and pricing strategy remained effective in maintaining strong profitability while protecting market share. Like-for-like sales volumes declined by 1.5%. However, supported by new selling space to Turkiye sales volumes were broadly stable year-on-year. Moving on to Slide 10 to review our category base developments into care. Category performance varied during the quarter, reflecting both category-specific dynamics and external factors, then in [indiscernible] broadly in line with the overall business, declining by 2% versus the same period last year. The decline was mainly attributable to denim tops, while jeans remained relatively resilient. Cooler and rainy weather conditions rating on seasonal demand, particularly in T-shirts, leading to a 12% decline in the net category. Jacket sales were 10% primarily due to the strong comparable base from the same quarter last year. Emerging, our nonbearing categories continue to perform well with short growing 6% [indiscernible] 8% and nonbibottomed 11% in real terms, supporting both category diversification, profitability and new customer acquisition. Going forward to review our online sales performance on Page 12. Global online sales, including sales generated through our wholesale partners' online channels, represented 10.3% of consulate revenues in Q1 2026. In Turkiye with 5.5 million active Mavi app users, mavi.com continue to outperform other online channels. Revenue declined by 1.5% on market.com compared to a 7.6% decline on marketplace platforms. Our Turkiye online this consists entirely of direct-to-consumer channels and accounted for 8.2% of total sales during the quarter. International has declined by 6.7% in inflation-adjusted premium terms. primarily due to a significant contraction in the wholesale channel. Excluding wholesale or mavi.com continue to perform at, delivering 1.2% growth in real Turkish lira terms and 10.6% growth in constant currency. Overall, on a sales represented 30.2% of total international revenues. Let's move on to review our consolidated financial results. Against the backdrop of heightened global economic uncertainty and a continued challenging demand environment in Turkiye, we are pleased to have improved our underlying gross margin by 210 basis points in the first quarter. This performance reflects the strength of our product line capabilities, our flexible and agile sourcing model and the effectiveness of our pricing and category management strategies. Reported gross margin reached 53.3%, despite 100 basis point headwind from lower [indiscernible] due to interest income compared to the prior year period. Moving on to Slide 15 to review our EBITDA performance. In the first quarter of 2026, our EBITDA margin declined by 90 basis points primarily due to a 250 basis point increase in the operating expenses to the ratio. This increase was largely driven by lower sales volume, which reduced operating leverage. Despite the softer top line performance, both gross margin and EBITDA came in ahead of our initial expectations. On Slide 16, we look into our net income margin performance. As you all know, inflation accounting has a more pronounced impact on companies like Mavi that operate with an asset-light business model and a strong equity position. Following the discontinuation of inflation accounting and statutory financial statements at the end of 2025, this effect is expected to become more visible through a significantly higher effective tax rate. In the first quarter, our effective tax rate increased to 57% compared to 27% in the prior year period. We would like to highlight this development as an important model in consideration for our analysts and investors covering the company. Despite these accounting-related impacts, we delivered TRY 543 million of net income in Q1 2026, corresponding to a net margin of 4.3%. Excluding the inflation accounting impact, the decline in net income margin is a direct result of slightly softer operational margin. On Slide 17, we will review our operation cash flow and working capital platforms. Through dynamic product planning and flexible sourcing strategy, we continue to efficiently manage inventory and working capital and during operational agility. I am pleased to share that our inventory levels remain exceptionally healthy 7% lower in number of items compared to same period last year and comprises mostly of fresh spring summer season products. We generated TRY 1.8 billion of cash from our operations in quarter 1 2026, with a cash conversion ratio of 73%. Moving on to the next slide. In the first quarter, we [indiscernible] TRY 669 million in CapEx, resulting in a CapEx to sales ratio of 5.3%. Turkiye retail investments, including store openings, expansions, renovations as well as projects that were underway as of the end of April and completed shortly that after in May accounted for 55% of total CapEx expenditures. Approximately 23% was related to the investments in our U.S. retail operations, while 12 for Santos allocated R&D and 7% to digital initiatives. At the same time, our net cash position exceeded TRY 7 billion as of the end of April, demonstrating the continued strength of our value and cash generation capabilities. As always, the foreign currency debt reflected in our consolidated financial statements relates exclusively to our international subsidiaries, which borrow in their respective local currencies. As a result, these borrowings do not create a material foreign exchange risk and a consolidated level. Before concluding, I would like to comment on our outlook for the remainder of the year. At this point, we are maintaining our full guidance unchanged. While some of the underlying assumptions behind that initial outlook, mostly notable inflation expectations have changed significantly since the beginning of the year, we believe it is prudent to assess the performance of the important summer season before considering any adjustments to our guidance. We will continue to closely monitor market conditions and provide updates as appropriate. As we look ahead, while macroeconomic and consumer demand conditions remain uncertain, we are encouraged by the resilience of our business model, the strength of our brand and our ability to adapt to into changing market conditions. We remain committed to investing in sustainable long-term growth. We will continue to increase our assets in retail space, brand building, digital capabilities and customer excess to further strengthen our competitive position. Our priorities remain unchanged to outperform from the apparel market, deepen customer engagement and loyalty, gain market share and deliver profitable growth while maintaining operational excellence and a strong balance sheet. Before opening the line for questions, I would like to provide some early observations on the second quarter. We delivered a strong Eid holiday trading period with Turkiye retail sales growing 40% and sales volume increasing 15% comparable to the period last year, Momentum was beyond the holiday period between May 1 and June 7, [indiscernible] grew by 7.5%, while online sales increased by 31% with both channels delivering double-digit volume growth. While it is still early in the quarter, we are encouraged by these trends and believe they represent a positive start to the second quarter. At this point, I'm happy to take any questions you may have. Thank you very much.
Duygu Inceoz
Executives[Operator Instructions] There are no more questions on the platform. We have a question on the chat green. [indiscernible] is asking, could you please comment on the effective tax rate? Is this higher level new normal now?
Ahmet Yavuz
ExecutivesUnfortunately, yes. This is something what we are calling out for as I did in my comments. Due to the current inflationary reporting for sites that we are following through are sort of end result of how we end up paying tax as a percentage of what we used to pay, is now going to be higher as we continue to perform better. We will also be in a [indiscernible] published by higher effective tax rates, yes. So the answer is unfortunately, yes.
Duygu Inceoz
ExecutivesWe can also -- this is true for almost all companies who have a negative impact on the net income due to inflation accounting. So if you look at a lot of other retail companies, you will see that they all have higher than 40% effective tax rate, and this will continue throughout the year. And there is a follow-up question. Any plans to have new share buyback programs as well.
Ahmet Yavuz
ExecutivesThis is something the Board will assess as we have just ended program today. I think we have our next upcoming Board meeting in July. So I think by that I myself and my CFO, Andrew, we will be presenting to the Board our perspective on how this program turned out. And also we will touch base with our valued investors to get a feel of what the sentiment is then we may or we may not decide to come back with a buyback plan, but at this point, I cannot say either way. So no comment at this point in time.
Duygu Inceoz
ExecutivesIt seems like we don't have any more questions. Do you have any questions, ladies and gentlemen? Okay. Thank you for your attendance. We will see you next in our second quarter results.
Ahmet Yavuz
ExecutivesThank you, everybody. Thanks for being with us, and we look forward to being in touch. And if you have any questions, as always, we are at your service. I'm disposable to include myself and my finance team. Have a great summer, and see you soon with great results hopefully in the coming next month. Bye-bye.
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