Mayur Uniquoters Limited (522249) Earnings Call Transcript & Summary
November 11, 2020
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Q2 and H1 FY '21 Earnings Conference Call of Mayur Uniquoters Limited hosted by Monarch Networth Capital. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Anubhav Rawat of Monarch Networth Capital. Thank you, and over to you, sir.
Anubhav Rawat
analystYes. Thank you, Aisha. Good afternoon, everyone. I hope everyone is safe and sound. We are pleased to host the senior management team of the company today, and we have with us Mr. Suresh Kumar Poddar, Chairman and Managing Director of the company; and Mr. Vinod Kumar Sharma, CFO of the company. Let's start this call with management's initial comment about the results. Over to you, sir.
Suresh Poddar
executiveYes. You'll see the second quarter compared to first quarter was definitely very good. Things are looking upwards and especially in last 3 months from August onwards, the things have started coming back to the old situation. But since first quarter was not very good, very bad, and in second quarter also, July was not quite good, only from August, it has started picking up. But still, if you compare to the second quarter of this year and last year, there is hardly 10% decrease in sales. We hope that this quarter must be very good. I'm sure, because things are looking up quite well. And it all depends on how it behaves in December and January. Because so far, we can say November is also okay, October was good. September was good. So it all depends about this COVID problem. And otherwise, Indian automotive market is doing fantastically well. Footwear has not picked up as before. But of course, automotive has picked up more than 55% -- 50% to 85% before COVID. And everybody is keeping finger crossed. If things goes like this, I think we will be not that bad what was expected from first quarter. First quarter was really headwinds, stopping at what will happen. But with the grace of God, things are improving. And hopefully, if December goes good -- December and January. Then I don't see any problem. And then all over the world, countries are trying for vaccine. Once vaccine comes out, the things will be very, very clear. Because everybody is in dilemma today, nobody knows what to do and what not to do. But still, we are not stopping our expansion. We are doing what we wanted to do. We do not want to stop any further backward integration, all that. So things look hopeful. Let's keep our finger crossed for December and January. If December, January is okay, I think, here maybe 10%, 15% less than last year, should not be more than that, if things go well. The only worry is that in Europe, this COVID has started again in a big way. Because our export was good, automotive export was also good. General export was also good in the last 3 months and where it has picked up, it is showing more sales than before COVID. So we don't know whether it was because of 3 months closure people they are buying more. And today, because in India also, because it is Diwali season, Durga Puja in Western India that is also adding power to the market. And let's keep our finger crossed and let's hope -- I'm very hopeful that the things will be okay. Because previously, people they are too much worried that whether we should go out or not, whether we should do this or not. But now in the last 2, 3 months, I think if we go to the market, it's packed. If you go to the outside your house, the traffic is fully jammed and the way automotive sales is increasing, that shows that people are spending money. So I hope that things should be all right. Thank you.
Operator
operatorShould I open the floor for question-and-answer session?
Vinod Sharma
executiveYes. I speak -- I'll give you a speech. Thank you, Poddar sir. Thank you, Anubhav. Good afternoon, dear investors and analysts. Ladies and gentlemen, it is a great pleasure to be here to share with you the performance of Mayur. Thanks for giving your precious time to join Mayur Uniquoters Limited Q2 FY '21 Conference call. Mayur Uniquoters Limited being a market leader in the synthetic leather industry and an organized player has been able to leverage the upholstery and delivered exemplary performance in past years both in national and international business markets. We are addressing you at the time when our country is fighting challenges on multiple fronts and simultaneously trying to rebuild the economy. The industries are also continuously trying hard and working to come up from the continued downward pressures on demand, production and revenue as the COVID-19 affected the first 3, 4 months performance very badly. From September 2020, the OM industry has started doing good now. So we have done better in this quarter as compared to the first quarter. As your company has been (sic) [had] a very good track record of being an investor-friendly company as it is committed to drive value creation for all the shareholders with profit distribution in the form of dividends and now sometimes by [ debt ] also. And we will reply your queries after the brief review on financial results of the quarter under review. Since the outbreak of COVID-19 pandemic and consequent lockdown has affected the business operations of the company, therefore, results of this quarter and first half are not comparable with those for the previous quarter and last year. However, giving you a brief review of financial results for Q2 period. The company has achieved revenue from operations on a stand-alone basis, amounting to INR 110.6 crore and PBT amounting to INR 18.99 crore during the quarter. The revenue from operations on consolidated basis is INR 125.75 crore and PBT amounting to INR 26.9 crore for the quarter. Our endeavor is to make company a preferred supplier for the leading OEM in U.S. and European regions. I'm pleased to share that your company is already approved by Mercedes-Benz for the supply to their South Africa plant and product supplies is expected to start for their new model from next quarter. The product approval from BMW is also received by us. Regarding Gwalior project, most of the PU plant project [ steps ] are completed except technical commissioning of the [ MR ] section, by small supply orders and dispatch also started from these plants and expected to increase gradually in coming months. While pursuing our business interest, Mayur Uniquoters has also been endeavoring to fulfill our responses towards the social society. Under our corporate social responsible program, the company has adopted many happy schools for education of children. The company has worked on the education generally for the girls and underprivileged child education, whereas health care initiative, especially childhood development, water for all, sanitization at the school area, distribution of both bed, clothes, et cetera, and most importantly, family planning and family health care is key. The [ SA ] government has recognized these initiatives on various platforms. I'm thankful to all the investors for their valuable time to those who became the part of this conference call. With this positive note, I would like to conclude and request you all to open the return form for questions. [Operator Instructions] And volume data will not be repeated, so please avoid volume related queries.
Operator
operator[Operator Instructions] The first question is from the line of Chintan Sheth from Sameeksha Capital.
Chintan Sheth
analystCongrats for a good set of numbers. Very strong recovery, sir, kudos to the management. Sir, a couple of things. One is you mentioned that auto demand has been improving. Indeed we can see in the domestic market as well. If you can throw some light on how footwear and general exports also, you mentioned that they are doing pretty well, in fact, are doing better than what we were doing pre-COVID. So any indication how things are shaping up based on what you have been doing right now, that is in October and November? As well as on the PU front, if you can provide some color on what kind of revenue we booked this quarter -- volumes this quarter? That will be helpful.
Suresh Poddar
executiveYes. As I told you in my opening remarks that automotive is doing good at the moment. And it looks like that it should remain good. And as I told you, the December and January months are very crucial. In that time, we really, really got to know. As I told you in the beginning that general export and automotive export is also doing good. That means automotive companies are going good all around the world. Now how this is going to happen in the future, it is very difficult to say. But I hope that there should not be much difference, because automotive is doing good also. The reason is that as you see because of COVID, public transports, like buses, trains are not running. So naturally, people have got no option than to travel by scooter or motorbike or 4-wheelers like that. That is also adding to the requirement. Because whether you like it or not, you have to do it. So that's why the sale is also increasing. Now to be frankly speaking, the footwear is not picking up that much, because you know the people, of course, have started going out for the shopping in the market, but they are buying only those essential things, which they think they cannot do without that. All of you know reason well that people are not going for holidays. Marriages are taking place in a very calm and quiet manner, because in India, the marriage season is a full season. And there, people go out just to show themselves. They buy clothes, they buy footwear, they buy a lot of things, so that sale is down. Of course, it is picking up, but not at the speed it should have picked up. So I think so far as -- in general, you can say the way things are moving, as I told you from August onward, the things look bright. And if the COVID problem doesn't persist or it is in the same way what it was a month back, I don't think there's going to be much problem. So far PU plant is concerned, that unfortunately, we started in the month of, I think, March or April. And immediately after that, this COVID problem has started, so till June, there was no production at all. Now because the import was very high before COVID, and for 3 months, there was no sale at all. I mean, in footwear industry, it was hardly 15% or 20% sale. So the people who had imported material from China, they are filled up with their stocks. But still, we managed to sell something. I will not say much, but okay. We started moving to the customers. And those who has got our materials, they are happy with our quality, with our product, with our prices. They have no issue on that. Now since PU is not imported, because government has put up an extra duty of 10%. So the import will also reduce and people are not importing, but they are waiting for their stock to clear. So I think it will take another 6 months' time to fully pick on in the right direction. But I'm very hopeful because our products are accepted. And now from a price point of view, nobody will order from China.
Chintan Sheth
analystOkay. How competitive our prices are?
Suresh Poddar
executiveThe prices, naturally Chinese price are cheaper, but the government has increased 10% import duty. So first previously 10% plus 10% surcharge, 11%. Now it is 20% plus 10% surcharge, that is 22%. So 11% cost has increased, which we are importing from China and furthermore, now the prices of raw material are increasing very rapidly. In last 2 months, you can say from September 15 to now, the prices of PVC resin, plasticizer and PU is increasing like anything. So that's why the import is also less, because Chinese are also increasing their prices of their PVC leather cloth, and their PU leather cloth and these are the 2 reasons that because of this COVID, hand gloves, plastic gloves are sold like hell. So that is why PVC resin prices are going up. But fortunately, we have good stocks. So -- and we have already increased price. One price increase was done in October, October 1, 5%, and another 7%, we have increased now recently. And most probably in December, from December 1, another 5% to 7% we will be the increase. But that increased raw material effect will start coming from next month only. In this month, we didn't have that much difference. So let's see what happens. But so far as market is concerned, if the COVID problem is as soon as solved, the market I see is going forward like anything, because demand is there.
Chintan Sheth
analystRight. Right. And sir, if you can split the revenue segment size, if you can share, the percentage will also do?
Vinod Sharma
executiveFor Q2?
Chintan Sheth
analystYes.
Vinod Sharma
executiveTotal, percentage wise you can note down, exports at 20 -- 22.41%, and domestic is 78%.
Chintan Sheth
analystAnd we didn't export to OEM and general and auto replacement and footwear?
Vinod Sharma
executive9% is export general, 13% is export OM, and in domestic auto is around the 19%, auto replacement 22%, footwear 26%, furnishing and other 7%.
Chintan Sheth
analystOkay. Sure. And total volume, sir, if you can, only volume number?
Vinod Sharma
executive58,44,868 meters.
Chintan Sheth
analyst58,44,868 meters.
Operator
operatorThe next question is from the line of Baidik Sarkar from Unifi Capital.
Baidik Sarkar
analystCongrats on the good set of numbers. I'm sorry if I missed this in your opening remarks. But could you just give us a sense of what has led to this gross margin expansion beat? Was it just a benign raw material environment? Was it a combination of your better sales mix tilted towards exports? And how sustainable is this GM range?
Suresh Poddar
executiveNo, you are talking about exports.
Baidik Sarkar
analystI'm talking about your consolidated gross margins. I'm just trying to understand...
Suresh Poddar
executiveSo gross margin all depends on the business, how much business you do. When your sales goes down, naturally, gross margin goes down drastically. This will happen in the first quarter. And in second quarter also, it is about 11% less. So if you combine both, it is quite less, because the sales is down by more than 42%, 43%, if you calculate both the quarters. So now because things are moving, and I think you will see good results in the third quarter. Because it all depends on how you increase your business. If you are increasing 10% of your business, your cost goes down and margin goes up. The business is meant to carry quantities ahead. So naturally next quarter's a better mover. It will be what I feel that this quarter should be much better than previous quarter.
Baidik Sarkar
analystOkay. So in a nutshell, given how the pricing environment is and given how our revenue mix is, you're saying these gross margin levels are sustainable?
Suresh Poddar
executiveYes, yes. We have raw material cost is remaining almost same, not much difference.
Baidik Sarkar
analystOkay. And obviously, in the last quarter, you initiated upon the steep reduction in our operating expenses. Do you see any part of it coming back sharply in H2 as momentum revives? Or do you see the same quantum of OpEx to revenue ratio?
Vinod Sharma
executiveCan you repeat your question?
Baidik Sarkar
analystI see a reduction in your operating expenses beginning Q1. My question is, once the revenue momentum comes back, do we [Audio Gap]
Operator
operatorYour voice is not audible.
Baidik Sarkar
analystOkay. Let me go again. My question is, there's been a steep reduction in your operating expenses beginning Q1. Given your business momentum is coming back strongly in H2, should we expect the current momentum in OpEx reduction to stay? Or will they come back very strongly? That's my question.
Suresh Poddar
executiveNo, naturally, the production and things that sales increases, it will be better definitely. Because we have tried to cut a lot of expenses also. So I think if the things go in this way, they will come back to the old margin in third quarter.
Operator
operatorThe next question is from the line of Mr. Vakharia from Lucky Investments.
Nisarg Vakharia
analystSince you have highlighted a couple of times that the auto industry is doing much better. Other than the BMW, Mercedes, Volkswagen, do we have any more further visibility on the PVC plant? And just to refresh our memory, what is the total order visibility we have for FY '22 as of now for the PVC plant?
Suresh Poddar
executivePVC for the potash plant. No, no. So you see, now let's go one by one. We are talking about PVC. Now we are approved in Volkswagen. And we will start supplying them from maybe from March or April next year. And that is also in a very good quantity. We have already approved, and I think more than 30,000, 40,000 meters per month will start and that also with at least INR 500 per meter. Now Mercedes will also start by the end of the next quarter. And BMW is approved, but that will start in 2022. Although we are working very hard to get new models from America like Ford and Chrysler. We are after Ford also. And hopefully, the things, in my opinion, should be much better next year, '21, '22. I see very good market in exports. And all of this I'm saying except COVID problems, if the things are moving now, it is continuing to move in this way, I think the future is very good. And then now you see a lot of companies, who had establishment in China, they are coming to India. A lot of footwear companies are coming back to India from China. But everything takes time to get established. Now if we talk about PU. Now PU is a new thing for us. And people need a confidence. Any product -- new product comes in the market, they will first see the product. They will use the product. And if they find it okay, then they will come back. So what I'm seeing that whomever we are supplying the material, they are coming back to us. I mean they are repeating. So that means, they have full confidence on our quality and the prices. And once it is established, it will take another 6 months to 1-year time to establish. And once the product is available in the market, all types of product if -- are available, nobody will bother for importing the material. Because when you are importing, you have to keep a lot of stocks, and then sometimes material is adjusted, and then it takes a long time to come. But if you are in India, you tell me today, tomorrow or within 3 days, I will supply it. so far PU is concerned, I'm sure it will take at least 1-year time. And after 1 year, you will see the difference.
Operator
operatorThe next question is from the line of Depesh Kashyap from Equirus Securities.
Depesh Kashyap
analystCongrats for great performance this quarter. Sir, in the last call, I think you talked about the Volkswagen order to start in the month of October, but now you're talking about March. So is there any delay?
Suresh Poddar
executiveYes, yes, yes. You see, what is happening. This is the automotive company takes very long time. What they say and what they do is different, because their process is typical. And because they had to get approved when they -- I mean, Indianize, they have to see so many things. And now that was -- it will be delayed from our embossing roll suppliers that we are buying from Germany. Now they have said that, okay, you buy from this company, that company, they are very particular and they have delayed also. There was a delay of more than 1.5 months for the embossing roll. That's why also it was delayed. And now I'm sure that within next 3 months, it must start. From an Indian point of view, everything has happened. Now the problem was new rolls. Those also have come. And I think in next 10 days, we will be able to submit them the sample again. Because you see they are the German company. So whatever is done here, everything will go to Germany. They will say, yes, then they will start. So that's why it takes a little more time.
Depesh Kashyap
analystUnderstood. And sir, you -- last time, you also talked about the PU sales to fully -- the first-line will be fully utilized within the next 12 to 18 months. Is there any change in the guidance now? Do you think it will take more time?
Suresh Poddar
executiveYou see, it's very difficult to say at the moment. Although in PVC, our seventh line has been dispatched, which we will receive any time. And I will give you a good report, 2 days back, in our fifth line here, we have made in 1 day, 45,000 meters. Generally, you see 27,000, 28,000 meters. Now we are plugging in such a way, so that your production increases more and more. Now we are very much after introducing to you in automotive industry, also, we are working hard with Ford Motor in the U.S.A. We are working hard with Chrysler in U.S.A. for this new materials. Now if these things are approved, it is -- you'll be surprised to know it is not less than $12 -- between $12 to $15 per meter. And people are very much interested, especially in Europe and America. They want to introduce PU. And for your information, we are the second company only, who is working on PU in the world for the automotive companies. So future looks good, but the graph always don't go up. It goes up, down, up, down because of the condition, sometimes some conditions, sometime some condition, nobody expected that this kind of a thing will happen. But I'm very hopeful and very optimistic that things will be all right in the next 6 months' time, definitely.
Depesh Kashyap
analystRight. Sir, but when we set up the PU plants that we are mainly focused on the footwear segment, right? So you are mainly putting up this plant to like take the growth back in the footwear segment. So is there any disappointment from the client side that you are now looking at auto segment? Or is the extra revenue potential that you want to take?
Suresh Poddar
executiveNo, you see this plant, PU plant is core aggregated plant. It's a different plant. And the PU, which I'm talking is a different type of product. This will be made in our unit here. Now we are talking with one of the very big Korean leather cloth manufacturing company, who is supplying to Hyundai with co-regulated material PU for their seats. So as you know, Koreans are very, very slow. It takes a long time. So at the moment, we are working for footwear, leather goods, and some furnishing material. We have introduced in furniture also this formulated field. So we will go in all the areas. We are not going to leave any area. Wherever we are selling PVC, we will definitely sell PU as well as [ breach ]. Because all depends on making the habits of the consumer. Now the problem was here in India that nobody was giving the right kind of products to these PU in the other areas. But we are working very hard on it. Unfortunately, because of COVID, our best technicians, which we have hired from Taiwan, who have got 20 years' experience in all the lines of PU, he cannot come to India. I think maybe in 1 or 2 months time, he will be able to come. But still, we are making all kind of products. In these last 2, 3 months, we have spent a lot of money in developing products. Now if you see, even with China, whatever products are coming, about more than 75% to 80% products, we have already developed. It is the only thing that when the market picks up. As soon as market picks up, people have everything ready in their hand. They can come and place the order. Nowadays, people are trying to avoid China. So that is also plus point for us.
Depesh Kashyap
analystRight. Right. Sir, lastly, you talked about the PVC resin prices. Now they have sharply increased by 25% in the month of October. You talked about a price hike of 5% in the October month and then 7% in November month. I just wanted to check that is it for your price hikes across all the customers or some of the customer segments?
Suresh Poddar
executiveNo, no, all. Across all.
Depesh Kashyap
analystEven exports, sir?
Suresh Poddar
executiveNo. Export, no.
Depesh Kashyap
analystExport, no. Okay.
Suresh Poddar
executiveThe increase is for mainly domestic market kind of PVC and plasticizer kind. Because for export, automotive OEM export, we are using totally different kind of PVC and plasticizer. They are, of course, increased, but not that much at the moment.
Depesh Kashyap
analystOkay. Okay. Okay. Vinod sir, lastly, the other expenses in this quarter have been around INR 17 crores. Now before COVID, they were around INR 21 crores, INR 22 crores kind of a number per quarter. So is there any permanent cost savings that you have done? Or will this number come back to INR 21 crores or INR 22 crores?
Vinod Sharma
executiveAs far as fixed overheads are concerned, we have paid around 15%. So there will be -- that will remain same in the coming months -- coming period also. But the expenses will increase in proportion to the increase.
Depesh Kashyap
analystRight. But the sales cost will be reduced by 15% for the year you are saying?
Vinod Sharma
executiveYes, yes, yes.
Operator
operatorThe next question is from the line of Pritesh Chheda from Lucky Investments.
Pritesh Chheda
analystYes, sir. Sir, 1 question only. So we did about 2.8 million meters or about 28 lakh meters in FY 2019. Now considering the 2 export orders that we -- let's say, the 2 incremental OEM orders that we have of Volkswagen and Mercedes, which is about 30,000 meters per month. For next year, I'm not asking for this year, but next year, should you be comfortably surpassing the 2.8 million meters that you recorded in FY '19, which was the highest volume that you recorded?
Vinod Sharma
executiveNext year, we will cross. Definitely, we will cross.
Pritesh Chheda
analystRight, we will cross that.
Suresh Poddar
executive'21, '22, we will cross.
Pritesh Chheda
analystAnd the profitability, because the incremental 7 lakh meters is at a fairly high realization, which is closer to, I think, INR 500, right? The profitability would be far better than what you would have done at that 2.8 million meter in FY '19. So your per meter profitability at that time was about INR 40 to INR 42. Should we believe that it is going to be substantially higher than that number?
Suresh Poddar
executiveProfitability in FY '22 from exports. Yes, yes, yes. Definitely.
Pritesh Chheda
analystRight. Without quoting the number, I'm just looking at the direction, sir. And the seventh PVC line, right, it's the seventh PVC line which we installed, right?
Suresh Poddar
executiveNot yet installed.
Pritesh Chheda
analystNot yet installed. So we have 6 PVC lines...
Suresh Poddar
executiveYes, we have 6 PVC lines.
Pritesh Chheda
analystSo the 6th PVC line, what is the -- based on the product mix, whatever is the optimum product mix that you think, what is the maximum volume that you can generate on that 6 PVC lines?
Suresh Poddar
executiveIn 6 PVC lines, we can generate about every month, 27 to 28 lakh meters per month.
Pritesh Chheda
analystOkay. So 28 into 12, about 3.3 million meters, basically. Okay. Okay. Yes. This was it, sir. Sorry, 20?
Suresh Poddar
executive27 to 28 lakhs.
Vinod Sharma
executiveMostly depends on a little bit 5% here and there on the product mix also. Some time, there is too much product mix, then it goes down a little bit. And then if the product mix is good, I mean, less changeovers then it increases. So you can take it minimum 27 lakhs, maximum 28 lakhs.
Operator
operatorThe next question is from the line of Praveen Sahay from Edelweiss.
Praveen Sahay
analystSo sir, can you give me any sense on how much is the PU leather demand in this country?
Suresh Poddar
executiveYou see, as I told you, PU leather was being imported and nowadays, I'm trying to shift my customers from PVC to PU. So far as demand is concerned, basically demand scale first. Basically demand or PU-led demand creates curiosity here; all this PU demand creates curiosity China as well as to displace PVC. I think there are targets [Foreign Language] because when I'm able to make Pu and convert PVC to PU then, number one, my competition is less and my margin will also improve and the sales will also improve. It was PVC we were doing. And most of the people are doing, why Mayur is successful, because we have gone in highly technical products, like automotive industries. Now if you talk about footwear industry, there is not much left in PVC. You know that you can do any extraordinary innovation, so that you can get more price. So the only thing left is PU. So that's why I'm concentrating more and more on PU for footwear industries, although we are doing PVC also in the same manner. But you know [Foreign Language] you see things, whole clam. But you have [Foreign Language]. Now I'm not worried about China or anybody. Because okay, the Chinese cost is less. Now China also, a lot of companies are closing down, PU leather cloth companies. Because they have done all they can to throw away prices, now because the prices of raw material are increasing, they are in trouble. The same thing is happening in India also. Few companies are going to be closed, and as they are closing because everybody just wants to sell without seeing the cost, without future development. So you have to see what we really want to do. What I'm interested that I must make the value-added products and the different type of product, which cannot be done overnight. It takes time, and we are continuously doing that.
Praveen Sahay
analystOkay. And how much is inbuilt capacity right now of PU, we have?
Suresh Poddar
executiveOf?
Vinod Sharma
executivePU.
Suresh Poddar
executiveYes, PU, we can make 400,000 meters per month. And then it depends on the product to product. Because if you make 0.7, 0.8, you get 5 lakh meters. If you make 1.1, 1.2, you can make 3, 3.5 lakh meters. But if you see from the turnover point of view, with 1 machine what we have today, wet line, we can make about INR 125 crores to INR 150 crores with full capacity.
Praveen Sahay
analystOkay. And last quarter, you had given a sense of a per month run rate of PU sales. Is that at the same level around the INR 50 lakh? Or is that improved right now?
Suresh Poddar
executivePU Sales per month?
Praveen Sahay
analystYes.
Suresh Poddar
executiveHow much?
Vinod Sharma
executiveINR 50 lakhs.
Suresh Poddar
executiveNo, no, no.
Vinod Sharma
executiveNo, no, it's not average INR 50 lakhs.
Suresh Poddar
executiveEvery month, if it is running in a full this thing, it should be in a year, more than INR 100 crores, INR 125 crores. With 1 lakh, we will be able to sell INR 125 crore with 1 lakh.
Praveen Sahay
analystCurrently, sir, how much you are doing?
Suresh Poddar
executiveCurrently, it's not much. We are doing -- you can say about 35,000 to 40,000 meters per month. But it is increasing gradually. Like last month, we increased 10,000. Now this month also, we hope that we may touch 50,000. So it is increasing gradually. Good thing is -- this is -- this material footwear people are using PU more for exports. And now since New Year is coming, and Christmas is coming, so for 1 month, 1.5 months, their business will be a little bit down. So the things will pick up from January onwards after 15th January.
Praveen Sahay
analystOkay. And the last quarter also, you talked about the MG in the auto segment, that's MG order, you already, yes. So will that number is there in the Q2 result?
Suresh Poddar
executiveNo, that number is whatever was the number is going on. There is no reduction in sales, because we are the only supplier to them.
Operator
operatorThe next question is from the line of Awanish Chandra from East India Securities.
Awanish Chandra
analystCongratulation for a stellar set of numbers. Sir, we are doing pretty strong in auto segment. Could you just talk about the competition in footwear business? Because it was always hurting our business even in the past. So how this competitive scenario in footwear business?
Suresh Poddar
executiveSo if you remember, in 2008, the automotive business was absolutely down for 1.5 years. But footwear was going high like anything. Now footwear is such a thing that you need to have a footwear. But you see, this has only happened because of this COVID problem. People are not able to move out of the house, go to the shops. Of course, people have started buying more and more e-commerce. And that is happening. But I don't think any problem. You see once the market picks up, this footwear will also pick up.
Awanish Chandra
analystOkay. And sir, how your important clients are doing or expected to do over the next 2, 3 years considering their plans?
Vinod Sharma
executiveNo, no. You see now today, you will be surprised Bata is working only with 50% capacity. Market is so down. All the big guys are working barely with 50%, 60%, 70% capacity, because of this COVID program. Because people are not able to go to the shops. But these things cannot remain for life long. This is a temporary thing. [Foreign Language]. So everybody thinks -- should optimistic. And once the problem is solved, I think there is no look back. We can that how I can approach to my customers. That is the main criteria. What is my capability to approaching to the customer? What is my capability of making the product, which is required by customer in a proper time and in a proper price? So that comes only with the new innovation. So for PU, for myself, it's a new innovation for India. Whatever were imported from China, I don't take think any -- that this is problem for me or something like that. The only thing in India, the biggest problem is only under invoicing, which is gradually reducing. [Foreign Language] So what you'll do? That means I have to cash-hold offer good clients, those who are not indulged in all these things. When the company like us, we have to go to the people who are doing the fair business. I cannot compete with the unfair business. So when you go to the fair people, your area narrows down. But once people are used to it, then automatically the things will start moving. You see, if you ask me, frankly, to establish in the PU markets and to fight against China, it will take 2 years' time minimum, but we will keep on growing.
Awanish Chandra
analystAnd Vinod, sir, in the opening remarks, you have talked about BMW product approval kind of thing. So any time line on those BMW businesses?
Vinod Sharma
executiveBMW, we have approved 1 order, which will start from 2022. We have been officially approved.
Operator
operator[Operator Instructions] The next question is from the line of Ravi Naredi from Naredi Investments.
Ravi Naredi
analystVery good result you have given. My point is that as we have rises, finished good prices onetime, twice, thrice in this quarter. So what is the reason to raise the prices? Is the import prices is increasing or we want to increase our profit margin?
Suresh Poddar
executiveNo, no import prices are increasing. As I told you in the beginning, that PVC resin and plasticizers are in very short supply. That's why the prices are increasing.
Operator
operatorThe next question is from the line of Chintan Sheth from Sameeksha Capital.
Chintan Sheth
analystThe number you've given for the volume 58.44, is it for the first half or for the second quarter only?
Vinod Sharma
executiveIt's the second quarter only.
Chintan Sheth
analystOkay. But that implies our realization has dropped sharply, 58.44, right? That's the number you have given?
Vinod Sharma
executiveYes.
Operator
operatorThe next question is from the line of Deepak Poddar from Sapphire Capital.
Deepak Poddar
analystI just wanted to understand the price increase that you're talking about. Is it in line with your raw material prices increase? Basically -- or is there any gap still after the price increase?
Suresh Poddar
executiveNo. As I told you know, the raw material price of PVC resin and plasticizer has increased. That's why we are increasing price. Do you think in today's market, anybody will be able to just increase the price because of the big demand? No. It is because of the shortage of raw material. Our raw material suppliers are increasing the prices. Of course, there is a very big resistance. But still, we have managed to get the price increase. Because you know PVC resin and plasticizer used by most of the people. So everybody knows, it's not that the only thing, 10, 15 days here and there. People will try to make you fight with your competitor and saying all b******.
Deepak Poddar
analystI understood that. I was just trying to understand that your price increase of 5% to 7% will entirely cover your raw material prices increases? Or is there any gap in terms of the raw material price increase is higher than your ASP increase that you are doing?
Suresh Poddar
executiveNo, no, this is all because of the raw material prices, nothing else. Today's market will not give you extra prices just for -- because there is big demand, not for that.
Operator
operatorDeepak, I request you to come back in the question queue. The next question is from the line of Kalpesh Gothi from Valentis Advisors.
Kalpesh Gothi
analystSir, in your opening reports, you talked about Europe. In Europe, we are seeing the second wave [Audio Gap]
Operator
operatorSorry to interrupt, Kalpesh. Your audio is breaking. We are not able to hear you.
Kalpesh Gothi
analystHello, am I audible?
Suresh Poddar
executiveYes.
Operator
operatorYes, sir, you can go ahead, please.
Kalpesh Gothi
analystYes. Sir, in your opening remarks, you've talked about -- because of second wave in Europe, it may hurt our export. So what's your export to Europe?
Vinod Sharma
executiveExport to Europe? We will send you the details. At the moment, it is not possible to tell. Mostly quantity is to U.S. In Europe, we don't have much quantity.
Suresh Poddar
executiveSo you see there are 2 kinds of exports. One is automotive, exports and other general export. So automotive exports, mainly at the moment, we are doing to the U.S.A. and general export, we are doing all over the world. It is going to Europe, Middle East, the Southeast countries, everywhere. Australia, every -- most of the part of the world we are selling. That is where it is.
Kalpesh Gothi
analystSo then what's the breakup of the export of the auto and the general?
Vinod Sharma
executiveIt's 9% and 13%. Export general 9%, export OM 13%. Total 22% we are exporting.
Operator
operatorThe last question is from the line of Aman Shah from Jeetay Investments.
Aman Shah
analystWhat are the current backward integration plans that are going on?
Suresh Poddar
executiveBackward integration you see is -- as you know, we already have 40 meeting machine, circular machine. Now we are going for 1 [ mixing ] machine also. We have almost finalized the machines. I think in the next 4, 5 months, we should be able to start, and we have already ordered for the foam laminations. Now you see when we are supplying our PVC materials to the trim manufacturers. They have to eliminate foam. But nowadays, like Ford, MG Motor and now Volkswagen is also asking the laminated material. Now we are getting it done from outside. It costs us a lot of money, because we have to send our material, that the laminated material comes, then we supply. So that should start by end of January or beginning February. And that will make a lot of difference. We will save at least INR 25 to INR 30 on the freight cost only. And you can control a good quality and all that. So that is going to happen. Then after this woven fabric, going for non-woven fabric also. And then the next is this -- another fabric, which we call [ cattle cost ] -- microfiber. The next is microfiber, which is very expensive. So foam is almost ready, you can say, by January. By May, by maybe April, you can have, then maybe after 3 months, normal one, then we are already working side-by-side for microfiber, because microfiber is very expensive, and the plant cost is also high. But we want to move to the microfiber, because when you make the product with microfiber, it may start with $7 to $8 minimum, and it goes up to $15, $20. So I am working on that in the last -- last day of my making PU chemical myself. So my target is that in next 2 years' time, I should be able to go to all to that backward integration, so that I can have control on costs. I can have control on quality. I can have control on timely supply. I can have control on new developments, which takes a long time. Now you see with this circular knitted fabric, we started with 4 machines, now I have got more than 36, 37 machines. And every day, every month, we are increasing. And I have no headache. It's just going on automatically. And we have kept 2 machines reserve just for new development. So that also done in a fast mode. So the only way to sustain the competition is backward integration is very, very important. And that within next 2 years' time, I will go for all kind of backward introduction. Now perforation machine. We used to get it done in $2 a meter. Now 1 perforation machine we have put up, and it is 100% working. Now I am ordering for second machine. So all these things, how the profit -- you make a profit in the company. Because the competition is going on. Don't think today, in fact, supplying in X price. I will continue to keep on supply in that price, because competitors are coming. So you have to find out a way how you can face your competition, how you can reduce your cost, how you can increase the sales price. By that way, it's only done. Right?
Aman Shah
analystThat's wonderful, actually. Just like if there is so much of work that is going to happen over 2 years, what will be the capital expenditure on these plants?
Suresh Poddar
executiveYou see, don't worry about capital expenditures. We have got enough money, spare money with the company. And I'm doing it gradually. It is not happening in a day. And we have no much loans and all that. So far as investment is concerned, I'm not worried at all. And I'm taking all the care before spending any money so that the load is not too much.
Aman Shah
analystSir, and just lastly, the, how do we expect our margins then to improve, like they will obviously improve, but to what extent can you just say or to what trajectory can it improve further from this level?
Suresh Poddar
executiveSee, if you don't mind, I ask you one question. How many companies are making this kind of profit, which we are doing? So there is a limit of any margin increment. The margin increases with the volume and how the volume increases, there are 2 kinds of volume. One volume is that you keep on increasing your sales, you keep on rotating the money. I don't want that. I am there to make qualitative and extraordinary products, which can keep you with holding your margins. There is no limit of increasing the margin, but it's very difficult to hold the margin. And for that, we are doing all kind of these things, which generally people are not doing. The kind of a backward integration I'm talking to you, nobody is doing in the world. So all the big shots, who are making leather cloth in the world. I'm not talking about India. Nobody manufactures this is knitted fabric. Nobody is making this vertical fabric. They all depend on their suppliers. So idea is just that how to keep company strong and maintain the situation.
Vinod Sharma
executiveAnubhav, please come to the last question.
Operator
operatorSir, that was the last question. I would now like to hand the conference over to the management for closing remarks.
Suresh Poddar
executiveOkay. I must thank you all of you to join and asking your different questions. And I've tried my best to reply your queries. Now please don't hesitate to send a letter to us if you have any further queries. We are open to reply. And I assure you, from our side, we will not leave any stone unturned to make the company grow and to your satisfaction. I can say [Foreign Language] and we will try our best. And when the best is done, the result is bound to come. That's all. Thank you.
Vinod Sharma
executiveThank you.
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