Mayur Uniquoters Limited (522249) Earnings Call Transcript & Summary
February 15, 2021
Earnings Call Speaker Segments
Anubhav Rawat
analystThank you, Rutaja. Good morning, everyone. I hope everyone is safe and sound today. On behalf of Monarch Networth Capital, it is our pleasure to host the senior management team of Mayur Uniquoters. Today, we have with us Mr. Suresh Kumar Poddar, Chairman and Managing Director of the company; and Mr. Vinod Kumar Sharma, CFO of the company. I would request the management to provide their initial comments about the results, and then we will take your questions. Over to you, Suresh, sir.
Suresh Poddar
executiveYes. Thank you, everybody. Good afternoon, dear investors and analysts, ladies and gentlemen. It's a great pleasure to be here to share with you the performance of Mayur. Thanks for giving us your precious time to join Mayur Uniquoters Limited quarter 3 FY '21 conference call. Mayur Uniquoters Limited, being the market leader in the synthetic leather industries and organized player, has been able to leverage the emerging opportunities and deliver exemplary performance in past years, both in national and international business markets after a big slowdown and sluggish demand in automotive markets and COVID pandemic impact. From September 2020 month, the OEMs industry started doing well, and auto sector is now back in demand, both festive and tourism in auto sector continues in current quarter also. Consequently, in quarter 3 has improved our overall business performance in current financial year FY '21. Our sales revenue increased by 47.67% as compared to last quarter and 31.06% of previous year's quarter. We are expecting to achieve the same pace of sales volume in quarter 4 of FY '21 also. The COVID pandemic impact is also getting vanished and with the country's economy boosting budget from the government for FY '21 and vaccination program, we are very hopeful that our country's economy will further recover costs and expected to achieve 10% plus GDP growth in next year. Mayur company has been with a very good track record of being an investor-friendly company as it is committed to drive value creation for all the shareholders with profit distribution in the form of dividends, buybacks. We will also reply your queries after the brief review on financial results of the quarter under review. Since the outbreak of COVID-19 pandemic and consequent lockdown has impacted the business operation, especially in first quarter, therefore, results for the 9 months are not comparable with those for the last year. However, in next 3 years, we are expecting the increase in sales of automotive sector within -- from 75% to 100%, hopefully. Other segments will also increase. Also, it seems in today's condition and shifting of production capacity from China, the industry will flourish further. So I'm pleased to say that future is good for our industry. Giving the brief review of financial results for the quarter 3 as follows. The company has achieved revenue from operation on stand-alone basis amounting to INR 163.32 crores, and PBT and PAT amounting to INR 45.5 crore and INR 34.66 crore, respectively, during the quarter. The revenue from operation on consolidated basis is INR 169.70 crores, and PBT and PAT amount to INR 46.25 crore and INR 35.03 crore, respectively, during the same quarter. Our endeavor is to make company a preferred supplier for the leading OEMs, especially in U.S. and European region. I'm pleased to share that your company is already approved by Mercedes-Benz for supply to their South African plant. The products supplied from U.S. India also started for their new model in next quarter. The product approval from BMW is also received by us. Well, regarding 1 year project, most of the PU plant project activities are completed except some civil and site development works. The small supplies order and dispatches also started for PU plant and expected to increase gradually in coming months. While pursuing our business interest, Mayur Uniquoters has also been [ undergoing ] to fulfill our responsibility towards the society. Under our corporate social responsibility program, the company has adopted many [indiscernible] schools for education of children. The company has worked on education, especially for the girls and underprivileged child education. Various health care initiative, especially child skill development, development, water for all sanitation and the school area; distribution of books, bags, clothes, et cetera; and most importantly, family planning and family welfare scheme. The state government has recognized this initiative on various platforms. I'm thankful to all investors for their valuable time to those who become the part of this conference call. With this positive note, I would like to conclude and request you all to open a forum for question. Due to time constraints, we need to end this call within 60 minutes. [Operator Instructions] Volume data will not be discussed, so please avoid volume-related queries. All your queries, which has not been replied now because of the constraint of time, can be asked by the letter, and we can -- we will send you. Now I am glad to I would like to present something what is happening and what is going to happen. Once I'm very happy to tell you the market is showing very good performance and especially automotive industry is doing fantastic. And I hope the way Indian per capita income is increasing and the government has planned to invest a lot of money in infrastructure and other things that things will improve definitely in coming years. Secondly, all of you knows the China problems. So a lot of business are coming back to China -- from China to India by big manufacturers. So many companies are coming in, and we hope that more and more will come. Now ball is in our court, how we respond, government is trying its best. Now as I have told you that we have started supplying to Mercedes, and I hope that things will go all right definitely. And within 1 year, once we are fully convinced with our reserves, they are willing to transfer some of their USA business also to us. We are working very closely with BMW also, but their new model, which will start in '22, they have approved us. The supply may start from the end of '21 or beginning of '22. You will be happy to know that we have been selected by Volkswagen India, and they have approved of material, which one was imported from Germany till now. Now we hope a very good business, close to 30,000 to 40,000 meters every month from -- maybe first quarter end of the next year, maybe from May or June. Now we are talking to Kia Motors. They are also a good company, Korean company, everybody knows. They are buying from their South Korean company [indiscernible]. Because these Koreans are very distinct, they always buy from their own manufacturers. But now we are talking with one of the big company [indiscernible], who makes PU artificial leather and supplies to all over world, the Korean companies. They are entrusted to supply PU material from India through us, we are working on that also. And recently, we have discussed because this company is not making PVC. But since they had good hold all over the world in Korean companies, they are willing to work for PVC through us all over the world to start with Indian [indiscernible], which is supplied by [indiscernible]. I hope in the next 4, 5, 6 months, the thing will start to mature. They themselves are open to dialogue on this. This [indiscernible] company who is making PU material for all premium cars, they have also asked us to supply PU materials for Indian Hyundai Motor, which is being bought by them from [indiscernible] at the moment. We are working on that. Hopefully, they should also materialize. Now MG Motor. This is also a new company, which has started buying from us. They are buying 100% from Mayur, and we expect good future from them. Now we see we are working very seriously with many companies in the U.S.A. also and with FCA where we have supplied [indiscernible] that there also, we are working on different models, new models and the progress is going on. We hope that we can achieve good business from their new models also. So what I can say that there is a very good chance from USA also to increase the business. And hopefully, when our this business goes successful in South Africa, which will -- I think we may contemplate that we may have a opening in the USA also to make a plant in the USA. Further, now PU is becoming gradually popular in automotive industry also. We are working very seriously on automotive setting material and other materials in PU to replace PVC because PU is more environment-friendly compared to PVC. And the prices are also very, very high, like it starts from $15 to $20 a meter. One of the German company is supplied at the moment and maybe Mayur will be second in the world to start this new business. We have got a support from FCA USA to make this material. They are very eager. Once our material are approved, they may start working with us. And I'm hopeful that this will be a [indiscernible] because we have achieved 90% 1 or 2 properties, which we have to meet I think in next 1 or 1.5 months, we should be able to do that. Now PU is also a very big focus point to have more revenue. I mean, PU -- why people are interested in PU because this is very close to genuine leather, and the prices are less than the genuine level. Of course, 2x more than PVC [ leather ]. That's why I'm working very seriously on this PU material. So in nutshell, I can tell you there is a very good scope for your company because today, your company is in a situation. If you talk about PVC, we can make anything under the sun, any quality, and I think gradually, we will improve. And I'm sure in next 3, 4 years, we will be between world's top 3 companies. That's what is my [indiscernible] and I'm very hopeful of this, especially automotive industries have a big, big, big scope. This is what we are doing today is just a drop in the ocean. Now since we have started, now people has started recognizing us, now I think there is no way looking back. And hopefully, we do very good in the next 3, 4 years, and we'll keep on increasing. Thank you.
Vinod Sharma
executiveOpen for the question answer.
Operator
operator[Operator Instructions] The first question is from the line of Pritesh Chheda from Lucky Investment.
Pritesh Chheda
analystCongratulations on good set of numbers. I missed to -- from your comments, have we started supplying to Volkswagen from quarter 3? Or we will start supplying to Volkswagen for that 30,000 meter from quarter 1 of next year?
Suresh Poddar
executiveNo, by the end of the quarter 1 of next year. I mean, you can say by May 2021, May or June next year.
Pritesh Chheda
analystOkay, you will start supplying them because...
Suresh Poddar
executiveYes, from May 2021.
Pritesh Chheda
analystOkay. My second question is sir, if you could just help us with what is just the total volume sold in the quarter? We don't want the break up, but just the total volumes that we did in the quarter.
Vinod Sharma
executiveIt is 7,761,400. [ Let me guess.]
Pritesh Chheda
analyst77, 61...
Vinod Sharma
executive61, 400.
Pritesh Chheda
analystOkay. And last question is, sir, so ideally, Volkswagen was supposed to be a high-margin order, I'm surprised, despite that, the EBITDA's expansion on margin expansion is fairly strong. And there was a PVC price rise, which had also happened in the quarter. So if you could shed some more light on how we were able to derive or get these margins, be very helpful and sustainability of it?
Suresh Poddar
executiveYes. Here in general market, we have already increased the prices. Wherever, whichever quarter is price increasing, we are passing on to in other than automotive segment, has come to automotive segment. Now automotive segment, there are [indiscernible] mills that suppose for July -- about September quarter, our raw material prices, whatever is increased, they will take the average. And that will be given in October, November, December. And whatever price increase is there in October, November, December, is given in January, February, March because they take time to work on. So we start in that quarter, it they were not very big difference in the prices. So we have already given as the increase for [indiscernible], which will be start from this quarter. Although January has passed, we will give [indiscernible] supplementary business. So when you go for January, February, March quarter, we will get the benefit of price increase of October, November, December of automotive industry, which has not been increased in this quarter at the [indiscernible]. It will be -- we will manage, but we will get the price that has been agreed and they are working and because the system is very clear. Every time the prices of raw material has been given to them and whatever is increased in the last quarter is the -- if decrease, they decrease.
Operator
operatorThe next question is from the line of Chintan Sheth from Sameeksha Capital.
Chintan Sheth
analystA very good set of numbers, congratulations to the team. This is the best ever quarter we have reported revenue and PAT margins, kudos to the team. Sir, a couple of questions. One is on the volume front you provided. If you can highlight -- you mentioned that the revenue run rate in the fourth quarter will sustain what we have delivered in third quarter. So it will be driven by auto, as you mentioned in your opening remarks that in next 3 years, the automotive segment will be increasing from 75% to 100%. If you can elaborate on that.
Suresh Poddar
executiveIn next 3 years.
Chintan Sheth
analystSo it will be 100% revenue will come from automotive. That is what we are indicating?
Suresh Poddar
executiveI'm talking about export OEM.
Chintan Sheth
analystOkay.
Suresh Poddar
executive75% to 100% export OEM and domestic OEMs. I mean, you can say total automotive, where we have 3 segments. One is export OEM, second is industry local OEM, Indian OEM and third is the replacement market. So if you calculate all these 3 segments, it will be 75% to 100% increase, it should be. We are working very seriously on it, and we are seeing the green light that it should happen.
Chintan Sheth
analystOkay. So this will double. That is what you mean. 75% to 100% growth you are seeing in next 3 years.
Suresh Poddar
executiveNext 3 years. Okay.
Chintan Sheth
analystOkay. And sir, if you can provide some indicative volumes for Mercedes like you've mentioned about Volkswagen. If you can provide Mercedes and BMW, what kind of volume we are looking at? And you are seeing a lot of opportunities in the auto segment. You are talking to not only OEMS now than what we had in the past. What are our plans in terms of capacity? Because if I look at our -- this quarter's volume, we are kind of inching towards 85% utilization, all the 6 lines put together. So if you can -- if you want to highlight anything in terms of how are you -- how you want to ramp up your capacity in the next 2 years so that you can meet the demand, increased demand from the OEM side?
Suresh Poddar
executive[Foreign Language]
Vinod Sharma
executiveSo can you repeat your question in brief because it's not clear what you want to understand.
Chintan Sheth
analystSir, capacity [Foreign Language] but how are you looking at capacity increase from here on? [Foreign Language]
Suresh Poddar
executiveSo seventh coating line, we have started fixing. And definitely, by end of March, we will start seventh line.
Chintan Sheth
analystRight.
Vinod Sharma
executiveAnd we'll get the capacity of 5 lakh meter per month.
Suresh Poddar
executiveNo, no. More than 6 to 6.5 lakh meter. Because this is a bigger machine with bigger oven and bigger width, so we will get minimum 6 lakhs.
Chintan Sheth
analystRight, right. [Foreign Language] monthly, in terms of volumes, if you can provide?
Suresh Poddar
executiveMonths -- our volume in the Mercedes will be also between 30,000 to 40,000 per month.
Chintan Sheth
analyst30,000 to 40,000. [Foreign Language]?
Suresh Poddar
executive20% more than U.S.A.
Chintan Sheth
analystOkay. Sure. Sure, sir. And lastly, in terms of you explained the margins. So this margin broadly will sustain. We are saying that there will be quarterly lag, but overall margins -- you will be able to sustain going forward?
Suresh Poddar
executiveWe are trying to sustain. Now Mercedes has also good margin, Volkswagen will also have reasonable margin. So we have tried our best to sustain it.
Operator
operator[Operator Instructions] The next question is from the line of Depesh from Equirus.
Depesh Kashyap
analystCongrats for great performance in this quarter.
Suresh Poddar
executiveThank you.
Depesh Kashyap
analystSir, I just want to understand, sir, like last quarter, we understand that the auto sector did very well. But how did the footwear segment perform? And how -- and what is the outlook on that, sir?
Suresh Poddar
executiveYou see footwear also is improving but not in that speed because one of the reason of automotive business is increasing that because of this COVID, people have stopped moving in the like public transports. So many people who can afford that started buying 4-wheelers, 2-wheelers. That's why also it was improving. And footwear means this is all retail business. We are manufacturing. We are supplying to wholesaler, then wholesaler is supplying to retail shop, and retail shop is getting a consumer like us. Now people have started moving in the market previously because of COVID, there was a problem. But market is showing good sign. From November, we are seeing a good sign. And hopefully, it will increase also because now people are mad. Everybody wants to rush and buy because they are all locked up for 6 months. So we hope good sales. And in fact, in footwear, this quarter compared to last year quarter, our sales has been increased. Quarter 3 could -- no, no, footwear, footwear sale has increased.
Vinod Sharma
executive14%
Suresh Poddar
executiveBy volume -- 14% compared to last year third quarter. So the sign is improving. I mean, and then you see our PU plant has started working now fully. We have developed a lot of material. Since people -- whenever you go to the market, anybody will not just transfer all your orders to you. They have started giving us order, and whoever has used their second time also coming to us. Now one after one, we are introducing new items. And like the sport shoe, we are not able to reach. But now last week, we had developed a sport shoe material also, which has a good market and good value. So of course, today, we are not able to sell what we should sell because it takes time. And I'm very hopeful by '21, '22, this plant will also start making profit by end of the year. And we are getting, I can tell you, very good response. Everybody, whoever bought the material is asking for second time. And now we are working very seriously as I told you with [ white cement ] company also, we are trying to develop a furnishing material and we are trying to develop footwear in all the material. So now I'm not containing to footwear only in PU, which used to be done previously. Now we are working very strongly in furnishing industry as well as automotive industry and leather goods industry.
Depesh Kashyap
analystGreat, sir. Sir, are there any PU sales in this quarter, sir.
Suresh Poddar
executiveThis quarter, I can't tell you. But in last month, we had a good sale, INR 1 crore. Quarter 3 is INR 2.5 crores.
Depesh Kashyap
analystOkay. So still very less estimate. Okay, understood. Second question is, sir, your fixed costs have again come back to INR 10 crore, INR 11 crore per month as was in the pre-COVID level. So is this largely because of higher freight cost? Or do you think this will continue going forward?
Vinod Sharma
executiveYes. Fixed cost.
Suresh Poddar
executiveFixed cost will rise.
Vinod Sharma
executiveIt will continue.
Suresh Poddar
executiveIt will continue.
Depesh Kashyap
analystBut the freight cost was like very high this quarter. If you can just give a sense, was there any extremely high freight cost that you saw last quarter?
Vinod Sharma
executiveSo freight cost is -- depending on the numbers [ dispatches ] and value and kinds of orders we get.
Suresh Poddar
executiveSo far, freight cost is concerned, definitely...
Vinod Sharma
executiveBecause of the...
Suresh Poddar
executiveThe material which we are importing from out of India, the ships are less available. So the freight cost has increased dramatically in buying the raw material. But so far, local freight cost is there. There is not very significant increase, maybe 5% or something, which is not even 0.2% to 0.3% of your sales price.
Operator
operatorThe next question is from the line of [ Jaimin Desai ] from ICICI Direct.
Jaimin Desai
analystYes. Congrats on a great set of numbers. My question was in relation to the automotive side. So you already spoke about the kind of increase that you see over the next 3 years. So related to that, what would be automotive as a percentage of your overall top line -- 3 years down the line? And would it be fair to assume that the last portion of that would be from the export OEM side? Secondly, you also spoke about the import substitution opportunity that is coming up as business is moving away from China. So are you already seeing some traction on that side for the Indian OEMs or even from the global OEMs for auto? And lastly, do you have any plans for inorganic acquisitions considering the large cash balance on your books? Those would be my questions.
Suresh Poddar
executiveWe see so far, the last point which you have said acquisition. Now in India, there is no use of making any acquisition because the companies are not that standard, which we need. So if you had to change the whole plant, what is the use? When you actually make an acquisition -- or acquisitions, there are 2 things. One is that company is well made. They have good R&D or they have very good business, then only acquisition is good. Now I don't see in India any company, which I will like to acquisition -- at the moment because the kind of product we like to make that -- for that, we need very good machineries. Now today, whatever machineries these guys are using, our machine cost at least 6 to 8x more than that. So that the 6 to 8x, I'm not going to spend just like that, it must be something. There is a productivity, there is a good quality consistency. There are so many things. So at the moment, of course, so many offers come to a company, but I'm not able to satisfy myself to go for that. Because the problem is whoever is exporting $1.50, $1.40, my export start here in Dubai with $3.50. So what do I do with those kind of business? So at the moment, in India, maybe if some offer comes companies from Europe or America, USA, we may think, but not in India at the moment.
Operator
operatorThe next question is from the line of Ashish Poddar from Anand Rathi Research.
Ashish Poddar
analystYes, many congratulations, Poddar, sir, and the team. Sir, my question is that you highlighted that you want to become a #3 player globally. So if you can give some sense about who are the top 3, 4 players currently and what are their capacities today.
Suresh Poddar
executiveI can't tell you the capacity. I can give you the names. CGP, Canadian General Power. [indiscernible] struggling, these 4, 5 companies and then one company in Europe also for the [indiscernible]. Yes. [indiscernible] is also there, but they are not very strong. So far, you can call somebody whose main competitor is [ Teleco ] [indiscernible], who has taken over one more company also. And then there's [ CVT ]. They have a plant in China. They have a plant in USA [indiscernible] have 2 plants in Europe. They have a plant in China. They have a plant in Mexico in America, and America, close to America. So for automotive concerns, these 3 companies are namely. And then one is Vauxhall or something in Europe. They are also supplying to automotive volume. So if you talk -- we can talk about 4, 5 companies. One is also [indiscernible] in America, but that is going down. You can say, practically, these 4 companies are main companies who are giving -- we are giving -- started giving competition to this company. Of course, it takes time. It cannot happen in a day. Gradually, we are moving back. BMW has offered us to -- that if everything goes all right, we can start supplying to China also from India.
Ashish Poddar
analystYes, sir, heartening to hear all this. In the PU plant, earlier, I think we were focusing more on the footwear segment, and that was our focus area. Now we are also saying that automotive demand will also come to this -- come for this. So if you can give some sense about the revenue? Currently, it is [ 11 ] -- about INR 10 crores of revenue on an annual basis at the current run rate. But in the next 2, 3 years, do you think that this can be INR 100 crores plus potential from the PU plant?
Vinod Sharma
executiveIn the next 2, 3 years, what will be our revenues from the PU plant?
Suresh Poddar
executiveYes. On PU plant, I told you this last month, we have said 1 crore. I think in the next 2, 3 years, at least -- [Foreign Language] I think, we should able to do at least INR 100 crores, INR 50 crores to INR 100 crores in next 2, 3 years' time. And then you see it is very difficult to say once the footwear business takes place, maybe you have to immediately have a second line, third line, fourth line like this. It all depends. Now the things have started picking up. Now you see the biggest problem in PU in lower product today, you see in India everywhere, 70% market is for lower grade, 20% is medium grade and 10% -- 7% to 8% for high grade. I'm not entering in lower grades because in lower grade, you will make nothing. So I'm concentrating on medium and medium high grade and higher grade. And we are very seriously working on that. And we are getting the result also gradually because we have to fight with China. That's why we have -- first to supply to USA competitive materials, we've started making [indiscernible] knitted fabric. Now we are going for what a fabric is used, mostly uses in the steel material. So we are going to start that plant also in next 1.5 year positively. You see, we have to fight with the raw material with China. So that's what we are doing. Now in one plant, you can easily make 100 crores. So today, we have one line, and we have a capacity to put it up to 4 lines. There are the space we have got. So gradually, we will keep on increasing. And my target is to increase steel material production as much as possible to add good value as it is the items which are produced in PVC and in PU, on possible general items. The value addition is more than 30%, 30%, 35%. If something I'm selling in PVC, say, for INR 100, if I make it in PU, sell it, it not less than INR 130 or INR 140. So value addition is very high in PU even in general items. So there is a good future in PU. That's why I have put up so much money. And first because of COVID, we were delayed by 4 months because we have hired in crew from Taiwan, one of the top most R&D person. We have accounted in, but because of these visa problems and all that, he is not able to come. But the way things are moving, hopefully, by March or April, he should be able to join here. He has big exposure of all of our world for -- especially footwear business. So there is a big scope, I'm not worried. And now gradually the genuine leather is being shifted to artificial leather in PVC and PU because the quality are becoming very close to leather. General people cannot buy it, whether it is PU or PVC or genuine leather. And whatever happened, there is talk about this electric car. When electric car comes, so many people who are making Indian parts will wipe out. But in any car, the seats are required. So our business will not be affected.
Operator
operatorThe next question is from the line of Ankit Gor from Systematix.
Ankit Gor
analystSir, we talked about setting up a plant in USA. Any nearby idea or any firm decisions from when we can think of it or?
Suresh Poddar
executiveSo you see, I have to expand the business first. That's what I'm doing. Today, we are now today, at the moment, we are doing export OEM about 180,000 to 175,000. So I will first bring it to at least 400,000, which we are doing and hopefully will be done. And as soon as I see that okay, this is happening, which will happen, then we will start -- have already started working on seeing the land and sites and all that. We have already started working with USA, government and what kind of a benefit they can give. This all -- preliminary work has started.
Ankit Gor
analystRight, sir. And you also mentioned that this once Mercedes supply will start, you'll also supply to USA customer, USA requirement.
Suresh Poddar
executiveNo, that first 1 year, we have to satisfy them with our services, with our quality. They have told us that they are interested in buying in USA as well as in China also.
Ankit Gor
analystOkay.
Suresh Poddar
executiveThose decision will be taken after 6 or 8 months when our supplies have [ circulated ].
Ankit Gor
analystRight. And sir, you mentioned about one of the company -- in one of the company where you will also tie up for a PVC fabric, who is very big in PU. Which was that company name, sir, if you can repeat that company name?
Suresh Poddar
executiveDo you -- you are talking in PU?
Ankit Gor
analyst[Foreign Language]
Suresh Poddar
executive[indiscernible] that is in South Korea. [Foreign Language] [ Datsun ] is supplying from Korea to Indian Hyundai company in 2 models, 1 or 2 models, which are expensive material about $18 to $20. We are discussing for that also. PVC they are not manufacturing. But they are hold all over the world of Korean companies. So they are interested in buying PVC from us to supply their different countries of Korean automotive. And they want to start it with India because in India, also, one company, big company in Korea, [indiscernible]. They are supplying high-value items, which they want to start with us.
Operator
operatorThe next question is from the [ Jadin Gir ] from Alpha Capital.
Unknown Analyst
analystCongrats for a good set of numbers. Sir, my first question, you talked about a lot of "segment growth" in terms of 75% to 100% next 3 years. Would you like to have any comment on the non-auto growth as in the footwear and aftermarket, what do we expect in those 2 segments over the next 2, 3 years, please?
Suresh Poddar
executiveAutomotive, what I have told you is automotive OEM export, automotive domestic OEM and automotive replacement point. There are 3 segments. So I'm talking about growth of improving all 3 -- different segments.
Unknown Analyst
analystOr no, not [indiscernible]. Sir, basically footwear...
Suresh Poddar
executive[Foreign Language] There is a very big competition. That's why I've started this to [ deal ] there is no big competition on to you. Of course, there are 2 companies, but they are very limited, and they don't have too much technology. And since, as I told you just now that we have had a Taiwanese R&D person, he will come maybe in March or April. Because of this COVID problem, he couldn't come. So what I'm doing now that the quality product manufacturers of footwear are maximum in PVC today. You can say 95%. So I want to convert them gradually with the PU. So when we really start PU, which we have started and when it starts growing, the footwear segment will [indiscernible]. Because in PVC, everybody is trying to cut corners and go through the -- all the leather [ cloth ] company's balance sheet. You will see the difference, they are nowhere near Mayur. Why? Because they are not investing in quality, and they are just cutting the cost. So that's why I started this to you also, that I want to convert them in PU from PVC further. It is our -- in furnishing, we don't have a very big presence in furnishing. Now I have recently hired a guy, a good guy for marketing in furnishing who's working with D'decor. Now we are working very seriously on establishing good business for furnishing because furnishing is also having a very good market whether we have started getting orders from our PU [indiscernible] people have started buying a little bit. So we have to concentrate on furnishing. We have to concentrate more on leather goods. We have to concentrate on footwear in PU product to increase our volume and increase our sales, right?
Unknown Analyst
analystYes, sir. And sir, margin [Foreign Language] any comment -- in this quarter is very, very good compared to our history. So do we expect to maintain it or [Foreign Language] what we can expect the margin trend?
Suresh Poddar
executive[Foreign Language]
Unknown Analyst
analystSure.
Suresh Poddar
executive[Foreign Language] So I think we'll be able to maintain.
Operator
operatorThe next question is from the line of Pritesh Chheda from Lucky Investment.
Pritesh Chheda
analystYes. Sir, just a follow-up on margin, I was asking then. See, this is the best-ever margin even as a percentage or on per meter terms. So anything in the mix that you want to highlight was peculiar for this quarter? And in any case, Volkswagen-type orders were not executed. So I just wanted to understand anything peculiar that you want to highlight and sustainability of this per meter margin? Because in the past, your per meter hasn't gone above, let's say, about INR 40 a meter.
Suresh Poddar
executiveYes. What are you trying to ask?
Pritesh Chheda
analystSir, I'm trying to ask is that anything specific about this quarter and the margin per meter or percentage margin being so high and never...
Suresh Poddar
executive[indiscernible] was so high -- was the reason that here increased the prices in the market and we had old stock also a little bit, also made some difference. And then as I told you that automotive, we haven't got an increment in this quarter [indiscernible] in this quarter. So that will be -- I mean, compensate. So I think it should be closer to this. Maybe [ 1.5% ] less or no.
Operator
operatorThe next question is from the line of [ Rahul Picha from Multi-Act ].
Unknown Analyst
analystSir, congrats on great numbers. Sir, firstly, just to clarify on Volkswagen India. You said we'll be supplying 30,000 to 40,000 meters per month of them by May. So I just wanted to understand, have we already started supplies and it will be ramped up to 30,000, 40,000 by May? Or we are not supplying anything to them right now, and it will start to...
Suresh Poddar
executiveAt the moment, we are not supplying anything. There are so many items. We have invested a lot of money in making the embossing roll, perforation machine and their dies. In automotive, I think doesn't start like you go to the market and ask for something, and they have said look this and this, no. They start with a very systematic manner, and it takes time. So the question is that they have already approved our materials. Every time we are making some embossing rolls, we have made more than 4 or 5 embossing rolls invested more than INR 2 crore, that no company will just tell us to do this without any confirmation of orders. The prices have been decided. Everything has been done. This will start from May itself. Now it has not started. Now the only trials are going on. [Foreign Language]. Then they will start. So they are planning to start by second quarter. So naturally, the supplies will start from maybe May or June, maximum. That's what they are predicting according to that I am telling you, as per today's situation. If it is -- goes, 1 month or 2 months here and there, I can't say. But one thing I can say that we are assured of getting business. So they will also not like to make their suppliers invest so much money.
Unknown Analyst
analystRight. Sir, so broadly, the incremental volume visibility that we have over the next 12 months is roughly 40,000 from Volkswagen India, 40,000 from Mercedes and 15,000 to 20,000 from BMW when that starts. Is that correct? One line...
Suresh Poddar
executiveBMW will start in 2022, not in 2021.
Unknown Analyst
analystYes. So over the next 12 to 18 months, this kind of a monthly volume run rate will get added?
Suresh Poddar
executiveYes.
Unknown Analyst
analystOkay. And sir, a couple of quarters back, you were also saying that we are trying to onboard Hero as well in 2-wheelers. So where are we on that?
Suresh Poddar
executiveSo 2-wheelers. Now Hero we are trying, we are going and sales people are moving. They have very competitive price, very, very competitive price. So we want to go there with the premium products, which they are working on. You see current products, if I want to take, I can take it tomorrow. That's not a big issue. Just reduce INR 1, and they will start buying. But I'm going for a premium product. But we are working seriously. They're -- have given us 2, 3 different samples, which we have given them. They are making the 2-wheeler seats. Hopefully, something should be done in the next 6 months' time, I don't know. But definitely, it will happen. You see automotive industry takes long time. Even to talk to you, it takes a year. For Mercedes my marketing person in Germany who is working for us, it took 2 years, 1.5 years, more than 1.5 years, just to take an appointment that, yes there is a company in India, who is making this leather product. It's not easy. [Foreign Language] It's a very, very difficult.
Operator
operatorNext question is from the line of Gaurav Bhandari from Monarch Capital.
Unknown Analyst
analystSir, could you please tell us about your plans to professionalize the company? Sir, we have been seeing that you are hiring more senior people. So if you can talk about that?
Suresh Poddar
executiveYes. You see, we have hired CFO, he knows, we have hired HR heads, and now we are hiring for automotive industry a very strong person. We are working on, we have already taken an interview. We are working very seriously, already started taking the bio datas India and abroad to hire one COO or managing all this. Already, we have got 3 units, then maybe we are working very seriously one unit in south, but we are working across [indiscernible]. And one thing I can tell you the way I'm thinking, the way on the direction which we are working, I'm going to have [Foreign Language] -- we are going to have a fully professional companies because the business is increasing. When the business are increasing, we alone cannot handle everything. There has to be a system, there has to be forward-thinking maybe for the next 5 years, and we should have good people like how we got BMW and Mercedes because we hired a smart person from Europe for R&D. Like that, we are working very seriously but first, I'm going to hire [CEO]. Then maybe in the next 2, 3 years, I may have COO also because individual cannot run the company. You have to have professionals. And when you have a professional, they have the ideas from every part of the world. They know how things moves. Individual owner has got a passion. And with his passion, he works hard and get to a particular position. But after that, professionals are required, on which I'm working very seriously. My main job today is to hire a professional and handover the things. I cannot involve on day-to-day business. My job is to add a value addition, have new products, go for backward integration, go for forward integration to reduce the cost and add the value to the product. So definitely in the next 1.5- to 2-year time, I'm going to completely turn it around as a professional company.
Operator
operatorThe next question is from the line of Jignesh Kamani from GMO.
Unknown Analyst
analystJust a follow-up on the margin. If you think about crude prices has gone up a lot in last 2, 3 months and all the input cost has gone up, so despite that, do you think 25% to 27% kind of margin is possible because the product mix? Or you think the margin may be under pressure because of the rising crude price?
Suresh Poddar
executiveYou see, it is all mix, margin as well as we got an increment from the market. And the market, how you gotten increments? When the market is moving fast, you get incrementals also. If the market is [indiscernible], we don't get an increment. And for that, we have good relation with the raw material suppliers. So we got that benefit also. And now maybe that benefit may be little less. But as I told you, automotive has not given us increment last quarter and this quarter. So that will also add in the margin.
Unknown Analyst
analystSure. Second thing on the PU. Any plan for the backward integration on the PU fabric in the chemicals once you scale up this year?
Vinod Sharma
executiveBackward integration.
Suresh Poddar
executiveYes. In backward integration, I told you that I'm going for [indiscernible]. And then gradually, I'm going to make a large consumption quantity offer PV chemical also. That is in second stage. And I have a plan to make nonwoven fabric also. That is the backward integration back in cloth in PU, mainly [indiscernible] and nonwoven fabric is used. So [indiscernible], definitely we are going to start in next 1.5 years. And then is the [indiscernible] and then is the PU chemical because we have to fight with China. How our country will fight with China. [Foreign Language]. That's what I'm doing.
Unknown Analyst
analystUnderstood. And last question, many other, you can say, competitors and many other company are complaining about, you can say, unavailability of containers for the export and import and hence, some of the consignment has been delay or deferred. Are you also facing any issue on the container unavailability and any issue on the export on account of that?
Suresh Poddar
executiveNo, no. I don't think so. We are not facing those kind of problems.
Vinod Sharma
executiveLast question, this is last question.
Operator
operatorLadies and gentlemen, due to time constraint, that was the last question for today. I would now like to hand the conference over to the management for closing comments.
Suresh Poddar
executiveAdvance thanks all of you who joined this conference call. And I, as Chairman of company, assure you that the company will do their best to improve the productivity, to improve the margin and give a good return to my shareholders. That's what I can say. And we are going to make professional company 100% in the next years time. Thank you.
Operator
operatorThank you. On behalf of Mayur Uniquoters [indiscernible].
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