Metro Brands Limited (METROBRAND) Earnings Call Transcript & Summary
August 8, 2025
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Metro Brands Q1 FY '26 Earnings Conference Call hosted by ICICI Securities Limited. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Manoj Menon from ICICI Securities Limited. Thank you, and over to you, sir.
Manoj Menon
analystHi, everyone. Representing ISec, it's an absolute pleasure to be -- to take you to the Metro Brand's 1Q FY '26 Conference Call. The management is today represented by Mr. Rafique Malik, Chairman; Ms. Farah Malik Bhanji, Managing Director; Mr. Nissan Joseph, Chief Executive Officer; Mr. Kaushal Parekh, Chief Financial Officer; Mr. Mohit Dhanjal, Chief Operating Officer. Over to Nissan for the opening remarks and post which we'll open the floor for Q&A. Over to you, sir.
Nissan Joseph
executiveThank you, Manoj. Good afternoon, everyone and thank you for joining and welcome to our Q1 FY '26 earnings call. As you all are probably aware, we posted a 9% growth in both our stand-alone and consolidated numbers. In the quarter, we had an offset Eid, a strong season for us that fell into the previous quarter and the early onset of monsoon, which though is key for our Crocs business, does dampen shopping in the markets. The 2 major markets with early monsoon were Gujarat and Maharashtra, where we have a significant dispersion of stores. Nonetheless, we were able to have an almost double-digit increase in top line sales. Our EBITDA grew 8%, coming in at 31%, slightly behind last year due to increased spends in marketing to enhance our brand positioning for our various business units. Our PAT grew 7% to maintain our mid-teen performance of 16%. Gross margin remained consistent and healthy, running in the high 50% range as we achieved almost 60% margin for the quarter. Our e-commerce business stayed its course and delivered another 45% growth. Fortunately, monsoons don't dampen online shopping. We're seeing traction in the quick commerce space, though it is very limited to a handful of metro cities today. For the quarter, we opened 23 stores and closed 3 stores. We have been working on repositioning Walkway and are now beginning to open stores for that banner. We opened 4 Walkway stores just in the last quarter compared to 4 for the whole year last year. We had delayed the opening of Foot Locker and Fitflop to allow for stabilization of sourcing, given the BIS regulations that impeded imports for most of last year. We're starting to see that supply chain gain stability and have started opening Foot Locker stores in this quarter. We still plan on opening Fila stores later in the year as we continue to reposition the brand. As we announced mid-quarter, we are excited about the new partnership with Clarks shoes. This premium brand of dress and casual footwear fits very well within our Metro, Mochi business and also has the brand recognition to have its own mono-branded stores. We now have a long-term exclusive agreement for India and surrounding countries like Bangladesh, Nepal, Maldives, Sri Lanka, et cetera. This agreement makes us the exclusive supplier and seller of Clarks in India in all channels, online and off-line. We will have more updates on the plans for Clarks in our next earnings call. One item I mentioned in our last call that's worth repeating is on the ESG initiative of Metro Brands. We may be the only footwear retailer India or in the world, for that matter, that recycles 1 pair of shoes for everyone that we sell. Let that sink in for a minute. I'm really proud of the ESG team that has worked so hard to build this ecosystem for us and we hope to continue to increase our recycling efforts to consistently exceed the pairs that we sell. With that, I'd like to turn the call back to the operator and open it up for Q&A.
Operator
operator[Operator Instructions] The first question is from the line of Videesha Sheth from AMBIT Capital.
Videesha Sheth
analystSo Nissan you touched upon this repositioning of Walkway. Can you please elaborate on that? What are the moving parts involved in the outcome that you're expecting over here?
Nissan Joseph
executiveWell, it's not -- we're repositioning Fila, Videesha. But we are actually repositioning -- we're not repositioning Walkway. We're kind of getting into -- we're getting into that whole value footwear chain piece. We've been working on it, looking at it from a store presentation standpoint, how we come to life with our products, what the cost structure is for that business and to ensure that it starts to get set up for profitable growth. As you know, we have not grown a lot of Walkway stores in the last few years. And I believe we're at a point now that we can start adding Walkway to the list of banners that we can continue to expand.
Videesha Sheth
analystOkay. So just a follow-up to this. If you want to own the lower price point range in the entire pricing ladder, do you believe there's still some more work involved or to be done around the supply chain part of it? Because -- I mean because to those consumers, you have to offer a combination of both pricing and design and front end is something that you guys are anywhere on the top of. So just wanted your thoughts over that.
Nissan Joseph
executiveIn the business, the supply chain, the design, all the way down to the consumer accepting your designs and pricing is an ongoing battle. It's an ongoing thing. It's not a magic formula that you can apply and just sit back at it. We're very confident that we see inroads and traction in the initiatives that we have taken that we will now be looking at it much more closely. As you know, over 80% -- almost 80% of the footwear sold in India is below INR 1,000. And that's the space Walkway plays in. And I think it has an opportunity to really take us and continue its growth.
Videesha Sheth
analystGot it. And the second question would be around store addition. Considering that consumption has not yet picked up full-fledgedly, would you expect store addition to remain relatively lower at 80,90 or would you be crossing 100 this year?
Nissan Joseph
executiveWhere I'd leave that is we're seeing traction in the deals we're getting, which is a good sign. I think if you remember, a few calls ago, we talked about rentals starting to spike. Rentals are never coming down but we've definitely seen them come off the spike that they have been on. So we feel pretty optimistic that we can continue now our trajectory of growth in stores. How many stores we open, it's really a matter of what the right opportunity is out there, Videesha. We're not here to hit a number. We're here to capitalize on as many rental deals that make sense for Metro come our way.
Operator
operatorThe next question is from the line of Saurabh Kundan from Goldman Sachs..
Saurabh Kundan
analystNissan, my first question is to you. While we understand that the retail environment has been weak this quarter, a lot of companies have spoken about early monsoon and a few other factors as well. But the growth that we are seeing in your case, would you say that it is only the result of these one-off factors? Or is there anything specific to Metro Brands as well? Also, I wanted you to share with us, do you feel that these initiatives, let's say, Walkway or even addition of Clarks, mono-brand stores, et cetera, now become important or they really need to fire for you to hit, let's say, a mid-teens growth? Or do you think the existing scaled-up brands are enough for that mid-teens?
Nissan Joseph
executiveAll right. First of all, thanks for your question. But let me anchor what you're saying to some numbers that might put it in a little bit more perspective, right? If you go back -- if we talk about there'll be a muted demand and whatever else you have. If you go back to FY '20 Q1, which is calendar '19, which is the last quarter we had before COVID, we're up 101% over that quarter, even after last quarter of muted demand as we -- as you called it, right? So just to give you a perspective, if I were to CAGR that, it would still come to a 12% and I'm including the COVID year in that. I'm not pulling that out, I'm including that year, we would still have a 12% growth, right? So what you're really seeing is us coming off some of the lumpiness caused by COVID for our business. We're not seeing any fundamental cracks or gaps in the business that alarm us. On the contrary, as I mentioned earlier, we are starting to see rental start to make more sense. So we don't see that being a core issue internally. There is a certain lumpiness. You always have dates going back and forth. The previous quarter, for example, didn't have a leap year day. You're always going to have these kind of things in retail. And despite all of those things, I do want to double down and say that it's a 12% CAGR, including the COVID year. If you look at our PAT, it has a CAGR of 15% over that same period of time. And our PAT margins back in 2019 were 13%. And last quarter, as you know, we almost breached 16%. And these are the things we're guiding to. What's really important to look at here is, we've guided to 15% CAGR growth. We've guided to about mid-teens in PAT. We've guided to 30% plus in EBITDA. And we're never straight from those numbers, not through the highs and not through the lows of the lumpiness of COVID. So we see really a constancy of business. It's really things settling down for us. And as far as the new banners go, that's -- there's going to be 1 of the 3 levers of growth we have. We have same-store sales growth. We have new store expansion. And of course, we have new banners that will come in. And so we don't add brands for the sake of growth alone. They have to have a significance to our consumer. We look backwards from our consumer, if they're significant and meaningful to our consumer as we quest to try and take more of the footwear wardrobe of a consumer, they have to make sense in there.
Kaushal Parekh
executiveSaurabh, just adding to what Nissan said, to your second question, we expect close to about 15% to 18% CAGR. I'm talking long term. I'm not a short term here, not only through our new formats but ideally for each of the formats that we have. So individually, each of the formats, we would expect that kind of growth to come in. Metro, which is our biggest format is just 350 stores. So there's a huge room for growth. And we feel each of our formats can grow 15% and upwards over a long period of time.
Saurabh Kundan
analystVery clear. Just one follow-up. This is to you, Kaushal. This INR 4,350 per square feet that you've reported this quarter is obviously impacted by calendar shift, et cetera. Have you done an exercise where you can give us a number purely because of this calendar shift? What would this number have been if it was a normal quarter without this Eid festival shift, this INR 4,350 would have evolved?
Kaushal Parekh
executiveBroadly, if we see our sales, we would easily be -- would have been higher by about 2% to 3%, if Eid was to -- if Eid was to be in Q1. So approximately around a similar percentage would get added to the sales per square feet also, the number that you see.
Nissan Joseph
executiveBut Saurabh, the other thing you have to consider is the annualization effect of almost 100 stores that were opened in the last 12 to 15 months, right? New stores never have the same productivity as your existing stores. You're not supposed to, right? If they did and there's something wrong with the existing stores. So as you see those annualization numbers come, so that's #1, depending on the mix of formats that we open, all our different formats contribute differently to the sales per square foot. We don't break it out. But some are definitely more accretive to it. Some are dilutive to it. That is probably a bigger effect than just 1 quarter of whether it's an Eid -- not that it doesn't affect it but the bigger effect is the annualization of 100 stores, which is over 10% of our chain that happened in the last 12 to 15 months. Yes. But Saurabh, you can rest assure that it doesn't in any way detract from our profitability, our margins, our EBITDA. So that's a number that doesn't change, showing that it's healthy growth and not growth coming at the cost of those things.
Operator
operatorThe next question is from the line of Devanshu Bansal from Emkay Global.
Devanshu Bansal
analystJust building up on the demand thing. So we are clearly noticing that preference of consumers is moving towards casual products, as well as channels like online, right, so where our presence is currently lower, albeit it is building up. So wanted to, is this changing consumer preference also coming as a hinderance to our growth? What's your sense on that?
Nissan Joseph
executiveI don't believe it's necessarily just casual. There's a lot of consumer preference changes, right? There's personalization, there's comfort. These are all changing landscape of the consumer. That is not the big driver of what's going on. What I believe is it's just a normal change, the lumpiness of post-COVID. I must remind you, our growth has not -- if you look over a period of time, like we always guide to, we're always going to have a quarter here and a quarter there that doesn't seem to totally be in line with what we'd all like. However, when you look at our performance compared to the industry, compared to our space that we operate, we continue to lead the way in growth and maintaining profitability. So I would say it's not so much the consumer preference is changing, albeit we know that consumers are adopting more into athletic footwear and casual footwear, as you mentioned. But our stores are geared to be able to pivot to take care of those consumers. It's not like we don't sell casual shoes. Casual shoes and casual and athletics are over 50% of our business today. So it's not like we've been absent in that market at all, Devanshu.
Devanshu Bansal
analystInteresting. And Nissan, so Q2 typically is a slower quarter revive to the first quarter. But this time around, festive is relatively early, which is in Q2 itself. So versus historical trends, can we expect a better traction this time around? Or what's your view here?
Nissan Joseph
executiveYes. I think you'll see some dispersion of those sales into Q2. And then you have to come back and maybe offset some of that in Q3. It's just a normal cyclical nature of the business. Everything is getting early and earlier, right? So is Eid, gets earlier every year. It's just -- what's important to know is that the foundation of the business, the growth levers that we have in place are all working and going in the right direction.
Devanshu Bansal
analystUnderstood. Lastly, on Walkway, there is an uptick in expansion. Annually, if you could just provide some guidance on store additions here? And the related question is how the unit metrics of Walkway stores sort of defer from Metro, Mochi stores in terms of revenue and margin front?
Nissan Joseph
executiveYes. So we don't guide simply because we want to open as many stores as it makes logical sense for our business. As far as the revenue numbers go, obviously, it's not as profitable from a percentage standpoint as a Metro and Mochi business. However, it is an amazingly good deployment of our capital that we have from a ROCE standpoint. It definitely stand-alone will make a profit. So that's not an issue. While it might be dilutive, it's not in any way negative by itself. So without divulging too much, the sales per square foot are not as much as the Metro, Mochi, for example. So you will see some dilution but you will -- what we aim to do is have top line growth without compromising on any of the key numbers that we've guided to.
Kaushal Parekh
executiveDevanshu, our long-term targets for Walkway is, take for example, for our core formats like Metro, Mochi, our ROCEs at store level, they are upward of 40%, 45%, For Walkway, for a long period, if you think from a long-term perspective, ideally, we would like them to deliver somewhere around 30% and upwards.
Operator
operatorThe next question is from the line of Rahul Agarwal from Ikigai Asset.
Rahul Agarwal
analystSir, could you talk about a little bit on same-store sales growth for Metro, Mochi and Crocs please?
Nissan Joseph
executiveWe don't break out same-store sales growth. But in the 15% CAGR that we guide to, a good portion of that will come from and has come from SSG. The other portion will come from ASP growth and the other portion will come -- I mean, unit growth and the other percent will come from new store annualization and new store growth, right? So we don't break it out. We expect all the stores to hit good SSG depending on their aging. The newer stores tend to have a higher percentage of growth on an SSG basis, whereas more mature stores tend to have a little bit of a flattening out but still will show growth.
Rahul Agarwal
analystYes, I understand that. I was actually more talking about, let's say, the past 12 to 18 months trends. Looks like most of the revenue growth is now essentially coming from new store additions. Hence, I was just bit concerned on what's really happening on the same-store sales growth. So just from that perspective, anything qualitative also is helpful.
Kaushal Parekh
executiveYes, Rahul. As Nissan earlier mentioned, at times, this -- in retail, we see slightly lumpy cycle, right? FY '23 was one of the best years with, obviously, pent-up, et cetera, revenge buying, whatever you call, all clubbed into that year. So in light of that, when you see FY '24, you will see as if FY '24 was muted. If we see versus Q1 of FY '20, Nissan mentioned, right, we see a 16% growth, which would come to a CAGR of around 3%. If we see slightly longer period, say, 10 years, we have generally seen overall SSGs for all our formats ranging in that mid- to high single digits. So that is our long-term target. For any retailer to ensure that profitability doesn't get impacted, that's a minimum SSG that you would want to target over a long period of time.
Nissan Joseph
executiveAnd Rahul, while it's an important metric and we continue to gun for it, don't forget sometimes we open our own stores on top of our own stores, right? So we have a very successful Metro store. We will backfill it, which is part of our growth strategy, we will backfill it with another Metro or we will backfill it with another Mochi store. If we see a very good Metro store -- Metro or Mochi selling a lot of Crocs, we will backfill it with a Crocs stand-alone store. So some of the mutedness -- the reason we wouldn't hit high double-digit SSG growth by itself is because we cannibalize ourselves to some degree. But it's good because in overall, we gain market share without losing profitability. And that's the ultimate goal is to keep gaining market share as much as we can. And if you look at the numbers over the last few quarters, as you alluded to, if you compare how we perform versus our peers, we've definitely gained market share. And if you look at our profitability, we have not compromised on our profitability at all.
Rahul Agarwal
analystPerfect. Get it. Related question also was that the margins, which are anyway, I think, best-in-class, I would imagine, purely from a SSG perspective, looks like the contribution, assuming that's a bit lower than what it should be, the margins would actually have some upside from here, right, if you have better SSGs across your Metro, Mochi and Crocs. Is that understanding correct? Or you think these margins are at a peak here and we should actually sustain there and we're not looking for incremental margins?
Nissan Joseph
executiveYes. What we're really looking for here is to have a business model that sustains over many years, right? It's not about increasing a number because at some point, it will come back to pay itself. It will not be a profitable way to grow. So what we want to do is to continue to grow along the way we've guided. And we've been guiding this since we went public. And I think you should be pretty pleased that especially when it comes to profit, PAT and EBITDA, we've always been in our guidance, if not better. That's more important to us than talking about just one singular number.
Rahul Agarwal
analystGot it. And lastly, one smaller question on U.K. FTA. Is think is there any benefit do we expect on the business purely from India-U.K FTA signed up?
Nissan Joseph
executiveNo. We're 100% India. We source almost 95% of our goods in India. We sell 100% of our goods in India. So we don't see that impacting us, benefit or otherwise in any way.
Operator
operatorThe next question is from the line of Gaurav Jogani from JM Financial.
Gaurav Jogani
analystMy first question is with regards to the marketing spend that you alluded to in your PPT in Q1. So would you say that it is kind of front-ended and whatever we spend on the annual basis, that would remain? Or this year, we could see a higher marketing spends for the year?
Nissan Joseph
executiveNo. We target around 3.5% to 4% in that category. And last year, if you looked at it, we did not spend that much in the quarter. So we really want to continue to invest in our brand-building efforts and making sure that Metro continues -- all our brands continue to be top of mind. So we're not going to see that level off. However, you will definitely see that we are going to invest in marketing.
Gaurav Jogani
analystSure. So if I understand it right, Nissan, it would be in the 3.5% to 4% range, right?
Nissan Joseph
executiveYes, which if you were to do a comparative basis, it will probably be slightly higher than last year.
Gaurav Jogani
analystOkay. Okay. Sure. And Nissan, my next question again is with regards to the same-store sales growth only. Now, I'm not taking a 1-year, 2-year view. But even if we look at from FY '23 onwards, I mean still, we are lagging on the revenue per square feet number. Now there could be 2 parts to this. One is because of the store additions has been higher. And second would be that we are also opening stores in Tier 2, Tier 3 towns, which kind of would be impacting the revenue per square feet. So which one would you allude to a larger portion, the demand slow down or the other bit?
Kaushal Parekh
executiveGaurav, if you see FY '23, that was our highest sales per square feet, right? Because we all know that year had quantum of pent-up buying, et cetera. Ideal way to -- ideal number to compare would be FY '20. If I memory serves me right, it was somewhere around INR 17,000 and we are trending higher than that. And also, this is a blended number and it depends on -- since we have 8 formats now, it becomes slightly difficult because based on if we increase Walkway significantly, obviously, we'll see some impact on this numbers. Certain formats would have upward impact. So best way to see is compare sales growth and see how the profitability of the company is moving rather than just being fixated with this particular number.
Nissan Joseph
executiveAnd Gaurav, we are very keen on -- well, we're very keen on continuing to grow, keeping in mind that our costs grow as well. And that's what we focus on to make sure that our growth covers our cost and gets beyond it as well. And that comes in many different ways, right? And again, I think we might read too much into this square -- sales per square foot. If it indeed it was affecting our business like a lot of people would think, you would see that in the other numbers come through very quickly.
Gaurav Jogani
analystSure. Understood. Appreciate that. And my last question is with regards to the Fila format. I mean there were certain losses that we had incurred when we had acquired the brand. Also so if you can help us out where are on the -- that journey? Are we breakeven in that format? How much losses are there? Anything here would be helpful.
Kaushal Parekh
executiveGaurav, in the first year, FY '24, losses in Fila format was around -- were around INR 58 crores. Last year, we reduced it by around 40-odd percent. And this year, it will further go down. Sometime next year is when we feel we should breakeven with respect to Fila.
Operator
operatorThe next question if from the line of Shraddha Kapadia from SMIFS.
Shraddha Kapadia
analystSo my first question is usually regarding the ASP. Would it be possible to give the ASP excluding the accessories, majorly for the footwear, would that be possible? And also if you could help with the current ASP for Clarks.
Kaushal Parekh
executiveSo ASP, if you take ASP only of footwear at our stores, it is somewhere around INR 2,700. And we have seen growth of around 3.5%, 4% in that. Overall ASP also, we have seen growth of around 3%.
Nissan Joseph
executiveI mean if you look at our premium business, it represents almost 56% of our business today, Shraddha. And to give you just -- while we try not to give too many forward-looking statements or give too much information on our business for competitive reasons, Clarks would definitely be north of INR 3,500 to INR 4,000 as an ASP.
Shraddha Kapadia
analystOkay, sir. That was quite helpful. Also just continuing with the statement, which you said. So currently, if we take a look then our premium mix, which is there is 56%, do we have any target or do we have a target so as to reach, say, 60%, 70% of total, which would be there?
Kaushal Parekh
executiveNo, we don't have any target. If you even see our last 3 years trend, right, this number has gone up by 1% year-on-year. So FY '24, if I remember correctly, our contribution of sales upward of INR 1,500 was around 86%, 87%. Last year, it was around 88%. And this year, it is -- for first quarter, it is around 89%. So it's been very stable. We are already at a very high number. Obviously, with the addition of formats like Foot Locker, Clarks, et cetera, we will see upward movement. But yes, broad -- we are also planning to increase Walkway. So it will sort of balance it out.
Nissan Joseph
executiveSo we fully understand that certain banners of ours to a premium segment, Shraddha and certain banners play to the value segment, right? So each of those segments, each of those banners needs to stay in the lane and perform in their lane and that's what's important to us.
Operator
operatorThe next question is from the line of Prerna Jhunjhunwala from Elara Securities.
Prerna Jhunjhunwala
analystSir, last year, wedding season was weak and that had impacted our sales in Q1. And this year, Eid moved in Q4. How would you see consumer sentiment between both the periods?
Nissan Joseph
executiveI think it was quite consistent with what we would have expected. I think though they were wedding dates in this quarter, most of that shopping was done previously. But we also had to offset some other things in there. Consumer sentiment for us, what I can look at is slightly longer term. You've seen us go from flat sales to now being at almost double-digit growth for 2 straight quarters now. Obviously, we're leveling off again and getting back on our growth trajectory, which is really the consumer telling us what they're doing. We're not seeing anything that causes us great concern. When we sell out of products we expect to sell out of and we sell out some that we didn't expect to sell out of and there are some others that don't do well, which is just par for the course. We're not seeing a consistent trend that points that the consumer is shying away from this or that.
Prerna Jhunjhunwala
analystOkay. Any color on urban versus -- I mean, Tier 1 versus Tier 2, Tier 3, where the demand is really showing? Up any region-specific comments that you would have for consumer sentiments?
Nissan Joseph
executiveYes. So from time to time, we do see certain regions perform -- not perform, rather, I should say. So for example, we had early monsoons, as I mentioned in Gujarat and Maharashtra that impacted our sales in those stores there. We're seeing some slowness in the South from time to time. We see some erraticness from even states like Punjab. But it goes up, it comes down. And for me to categorically say that there's 1 continuous offender, so to speak, would not be a fair statement.
Prerna Jhunjhunwala
analystOkay. So my second question is on premiumization. We're seeing ASP growth coming in now every quarter. Would you please share, which brands are contributing to this premiumization?
Kaushal Parekh
executiveSo we are seeing ASP growth across our banners. Only exception would be Walkway where obviously, we have reintroduced price points below INR 500. So there, we will see slight downtick in terms of overall ASPs. But otherwise, all the banners, we are seeing normal ASP growth of anywhere between 2% to 5%.
Prerna Jhunjhunwala
analystOkay. And any price hikes that you have taken, which could help us understand whether it is premiumization or it is the price hikes?
Nissan Joseph
executiveNothing out of the ordinary. It's really -- sometimes it's more of a mix of goods, Prerna, because we also have Foot Locker now. We have other brands that are now kicking in. Fila is also at a much higher ASP than the average that most of the other businesses run. It's really a mix of goods more than it's anything. Of course, we do take price increases in a steady way but we've not had to because of any spikes in supply or input costs.
Prerna Jhunjhunwala
analystOkay. And one more question on Clarks. Where do you see this brand coming in, as per media articles, this brand was about INR 250 crores to INR 300 crores with erstwhile license holder. What -- how do you see this brand shaping up in your umbrella?
Nissan Joseph
executiveI think we'll give more color on that on our next call. But as you know, Metro always is able to leverage the power of brands and bring it to life in this country as we've proven with Crocs and Fitflop and other brands. So I think we'll give you a little bit more color on that in the coming quarters.
Kaushal Parekh
executiveAnd Prerna, as we have mentioned earlier, we generally don't get into strategic relationship unless and until we see potential in that particular brand, that brand being synergistic to our existing offerings, especially our MBO formats like Metro, Mochi and others. So we see good potential for Clarks over a long period.
Nissan Joseph
executiveI must add, though, we were one of the largest sellers of Clarks in India when they were with the other partners. So we have a good understanding of the brand. We know what the brand is. We were one of the best sellers of it. So I think there's a lot of synergies there that we plan on capitalizing on.
Operator
operatorThe next question is from the line of Umang Mehta from Kotak Securities.
Umang Mehta
analystSir, the question is again linked to the ASP question of previous participants. We've seen this growth after some quarters. Would you say that Crocs has grown faster, given that you've seen a contribution of outside brands go up a bit? And you also alluded to early monsoon. Was Crocs cross meaningfully faster than the other banners this quarter?
Nissan Joseph
executiveNothing of a significant nature but the early monsoons helps Crocs more than any other brands, right? As I've mentioned in my opening comments that it's Crocs Diwali when it rains. So -- and they got lucky that they caught it early and it fell -- all of it fell into last quarter, whereas in normal years, most of it would trickle into this quarter actually. So that's not the biggest driver. And don't forget we've also have other brands coming on, right, like Foot Locker, and the New Era is not exactly a low-end brand. We were liquidating a lot of Fila at low price points last year. This year, we're not liquidating as much at those price points. We're selling more at a higher price point. So there are various factors that are causing it, Umang.
Umang Mehta
analystUnderstood. So then it's more sustainable then going forward. The second question was on Clarks. Now what we have seen is that they struggled for several years with even scale and profitability. While you said that you might share more on your plan in the next kind of call but any assessment on what was wrong back then and what could potentially change? I mean some color you can share.
Nissan Joseph
executiveWell, it's hard for us to know what's wrong behind the covers of different organizations, right? So we try not to focus on that. What we are focusing on, as Kaushal said, is when we evaluate a brand, there's a couple of filters we put it through. First, is it meaningful to our customers? And of course, we know it was because we sold a lot of Clarks when we sold it through our Metro, Mochi stores. So that's #1. #2, do we think we can play stronger a bit and do a better job with it. I think we've proven ourselves that we are able to do that. That's what we look at more than about what went wrong and things like that. It's about what we can do with the brand and where our customers want from us with that brand.
Umang Mehta
analystSure. Makes sense. And just one last one. So do you think for now you have enough banners? Or do you think that the potential to add more if it makes sense is still there for the foreseeable future? That's the last one.
Nissan Joseph
executiveYes. I think you should ask our customers that, right? If our customers show us they want us to carry more banners, we're happy to. At the same time, we also have some amazing brands in our own portfolio, such as Metro, Mochi, Davinchi, J. Fontini that we're able to cater to a lot of the demand out there. So it's really a matter of balancing between something we can do versus something we cannot do. So it's not just a matter of getting banners at all. It's a matter of making sure that we're getting banners that means something to our customers in a space that we're not able to do the same thing.
Operator
operatorThe next question is from the line of Tejash Shah from Avendus Park.
Tejash Shah
analystA couple of questions. So first, we keep on referring to that revenge buying or surge demand that we saw post-COVID And if I remember correctly, we also responded in that time by opening many stores to cater to that demand. So now when the demand is normalizing, are we seeing that some of the store economics that we would have budgeted then are not holding up and there's a pressure to kind of revisit the stores or perhaps relocate the stores?
Nissan Joseph
executiveIt's a constant circle there. It's not about just that demand opening. Every time we open stores, we'll have a group of stores that don't perform, we'll have some of them that overperform. What you -- a good way to gauge that is if you look at our failure percentage, Tejash, it's very low, right? So it means that most of our stores are hitting the profit that we want them to. So it's not about just that. And don't forget, we talk about consumer demand. The amount of shopping that was done post COVID and for the years -- a couple of years that followed, it was quite intense. So -- and now consumers are having much more options for their disposable income as well. So I think there's still spending. It's just a question of the dispersion of spending is changing a little bit. But that's why we look at a little bit more of a long-term perspective. And I think you'd be happy to see that we've been able to control our input costs very well to keep our profits there and EBITDA margins in that range that we guided to.
Tejash Shah
analystClear. Second, we have now -- like the Crocs has been a very successful story in our portfolio. But now when I see our portfolio, we have, let's say, 2 or 3 established projects on the left-hand side of balance sheet. And on the right-hand side, as a use or application of funds, we have many projects which are in WIP. So how do you allocate or how do you prioritize managerial and financial resources or bandwidth, with which -- how would you --how are you planning to prioritize the same now?
Nissan Joseph
executiveWell, I think it's -- from what we put together as a plan that we see for that banner. We realize that a lot of these banners need significant investments to grow. And that's why we look at -- see what is the potential for every brand that we acquire. It has to be significant and meaningful to us. Each one of them, it's like children. And each one of your children have a different need and they are at a different stage of growth. So I can't categorize just all of them on the right side of the balance sheet as a certain amount. But the good news, as you know, we have capital ready to deploy. We've deployed it well. And then we also invest a lot in people, in putting teams in place to take care of those businesses. And I'd say between the people investments and the promotional marketing investments that we make in these brands, the design investments, that's what would take up a lot of the capital. But it is worth it for us and it's not going to significantly move the numbers crazily on any given point in time.
Kaushal Parekh
executiveTejash, just adding to what Nissan said, BIS implementation also led to some delay, especially in Foot Locker and Fila. But now in this year and coming year, you will see those brands also growing meaningfully.
Tejash Shah
analystPerfect. And just to extend that point, do we have enough children now or we have space to accommodate more children?
Nissan Joseph
executiveYou got to ask the wife who is known as the consumer, that question. We serve the customer. And as the customer is telling us that we're not meeting the needs, we're happy to continue to explore brands. And brands come and go, too, right? So today, we may or may not see a brand. Tomorrow, we will see a brand. We understand there's an evolving landscape. I think somebody alluded to that about customer preferences changing, right? And they're going to -- only have they changed so far, they're going to continue to change. That's for sure.
Operator
operatorThe next question is from the line of Sameer Gupta from India Infoline.
Sameer Gupta
analystFirstly, on the walkway repositioning, I'm not sure if I understood what exactly is the change here? And what was the problem earlier, which you're trying to fix? And having done this, will it still be a trial and error kind of a pilot? Or now with all this done, you are targeting full-fledged expansion here?
Nissan Joseph
executiveOkay. Let's start off with the basic concept of the size of the market, right? As I mentioned earlier on, 80% of the footwear sold in India is under INR 1,000, right? And that's not a space we were playing in. So then the question becomes, why weren't we playing it in the past. We have a lot to do to get positioned for the growth that we've had. Listen, since COVID, we've opened almost 400 stores, which is 80% of what we had pre-COVID. That's a significant growth that takes a lot of bandwidth, that takes a lot of planning. It takes a lot of head space out of management, right? So we had to prioritize our growth levers. We've prioritized those growth levers. We've now come to Walkway to say how do we grow that. And honestly, Walkway, as I mentioned earlier on, is not as profitable from a PAT percentage standpoint. But I must reiterate that it's a wonderful use of our capital. As you know, we do have a lot of cash at hand and it's probably very effective use of our capital and that's what we're gearing towards.
Sameer Gupta
analystOkay. So there is no real repositioning here. It's just that now you will focus on it.
Nissan Joseph
executiveThere's no repositioning, but there's -- of course, there's a lot of tweaking and refinement that requires before you grow any chain of stores. Listen, when you open -- if you have 60, 70 stores, it's easy to say, this is what they do. But to get it ready for growth in line with the rest of your company, that requires a whole different approach to whether it's your supply chain, whether it's your core talent availability, whether it's how you're going to manage this business as it grows, back to your real estate and BD team, it's a significant amount of things that need to move to grow a child -- to raise the child.
Sameer Gupta
analystGot it. And with this, we are saying that the tweaking and refinement is now done. Now we can grow it as grow the other brands.
Nissan Joseph
executiveI think that's a safe comment.
Sameer Gupta
analystOkay. Fair. And on Foot Locker, so the earlier communication was that we are still having a cautious approach here, wait and watch as to things the way they are developing. Are we still in that mode or now things are clearer and I see that we are [indiscernible] we are opening another store in Mumbai now. So is it now behind and now things are sorted?
Nissan Joseph
executiveYes. So it was only BIS that made us hesitate, Sameer. It was nothing else. It's was not that we're not sure about the chain or the concept. It was the BIS uncertainty from the brands. As you know, Foot Locker is primarily a multi-brand store that is serviced by all the major brands -- in global brands essentially. And all of them had -- were at various stages of the journey in mitigating the BIS risk until we had clarity that they were past a certain point. I would still say they're not through that entire mitigation but it's to a level where we're comfortable enough. And as you mentioned, we've subsequently opened 2 stores. We plan to open more stores before the end of the year and we'll continue that growth. But we had taken a pause there for a good 7 months while we wanted to see how the BIS played out.
Sameer Gupta
analystOkay. So is it suffice to say that the BIS situation now is not sorted completely but still, is at a situation where you can go ahead with your store opening at Foot Locker?
Nissan Joseph
executiveCorrect.
Sameer Gupta
analystGot it. Lastly, if I can sneak in one more. On Fila, now I still see that EBOs -- and you have been consistent in this, not saying anything over here. But if the EBOs are to be opened from second half, what is it waiting for? I mean, is it still the marketing that needs to come out before you open stores? Is it still a buffer that you're keeping for some more uncertainty that can come in? Just your thoughts here.
Nissan Joseph
executiveWell, it's a combination of things, right? One of them obviously is BIS, right? So it would have been easiest for us to launch it because we would get the assortment, we would get all the product we needed from our global partner Aquila, right? That would have made it a lot easier. We didn't have that luxury. We had to go -- create an entire supply chain for it right from raw materials onwards, right, because we had to do it in India. And so that has taken a little bit of time. It also takes a lot of thought and planning before you get into that. We've also been busy testing those products. Some of the products that we think would make sense in the EBOs in our key Metro, Mochi stores. So the journey was not just to say, let's open stores. The journey was, let's test and see how we start repositioning the brand in our Metro, Mochi stores. When we have learnings from that, by then, we'll be ready to execute at a certain period of time. We've always guided that it would be in the latter half of this year or this calendar year that we would open stores in Fila and we've not strayed from that.
Sameer Gupta
analystAnd sir, my question is that now if Fila -- the BIS thing, we have already replicated most of the supply chain in India, this 6 months of buffer, we are still keeping only for the testing portion? Or is there anything else?
Nissan Joseph
executiveYes. But even when we open stores, it's not like, oh, you've got the magic formula, now run with it, right? It's a ongoing trial and test, trial and test. It's not like you get a formula together and say, okay, now we're ready and let's open up 100 stores. And each of those iterations of product, each of those iterations of strategy, make it as much harder, we you don't have access to an evolved supply chain in India, right? So there are challenges there. But as you know, we're taking it cautious. But in that no way does that detract us from what we believe the brand can be when you look at it over the next 3 to 5 years.
Sameer Gupta
analystMaybe I'll take this offline, sir.
Operator
operatorThe next question is from the line of Devanshu Bansal from Emkay Global.
Devanshu Bansal
analystJust one follow-up. From online perspective, we have seen very strong growth trends here. Typically, Q1 and Q4 are relatively weaker in terms of online sales and Q2, Q3 are relatively better. So I wanted to check, is this a sustainable trend? Or there is any one-off to call out which has happened in Q1, maybe there was early EOSS that happened across online platforms. So I just wanted to check your thoughts here.
Kaushal Parekh
executiveDevanshu, if you check our e-commerce numbers for last year first quarter, they were slightly weak. So on days of that, obviously, it's a very strong growth. FY '24 Q1 was around INR 61 crores. Last year, Q1 was around INR 58 crores and this year is INR 84 crores. So growth, obviously, 45%, over last year is [ 45%]. But if you take that into consideration, that would, I think, answer your question.
Devanshu Bansal
analystBut actually Q2 is a better quarter, Q2 -- sorry, yes, Q2, Q3 are better quarters from online perspective. Is that a right takeaway?
Nissan Joseph
executive[indiscernible] better both for this year and for last year. So if you're looking at a comparative number, it should be the same, right? But...
Devanshu Bansal
analystUnderstood. And lastly, from a region perspective, you mentioned that West has seen relatively slower trends. But South as a region is also sort of seeing muted trends, while North and East are doing a little bit better. So any specific reasons that is sort of impacting the growth there? And what are the steps that we are taking to sort of improve the growth trends?
Nissan Joseph
executiveI mean, listen, we'd be reaching if we knew what was happening. But we all read the news about what's happening in the tech sector, which would affect 2 big cities in the South. So there's a lot of things happening that could be affecting it. We've heard that there's -- in some of those states, there's a depression of -- real estate prices are quite compressed and depressed. So all these things affect the overall demand situation. But the good news is while it -- while we see it go up and down, it actually doesn't disappear. It actually starts to come back at some point because at some point shoes become a necessity too.
Devanshu Bansal
analystSir, why I'm checking was that there are a few players that have indicated that few markets like A.P., Telangana have started to show some green shoots. So are we also sort of witnessing those green shoots in those particular regions?
Nissan Joseph
executiveLike I said, they seem to come back too. So it doesn't go away. We are seeing resurgence in some of those -- in fact, we've seen it but we've also seen it go back down. Now we think it's come back again. So it's a little cyclical, right? But I don't think we're immune to it. But at the same time, I wouldn't say that we're getting hammered over there.
Operator
operatorThe next question is from the line of Aditya Bansal from Motilal Oswal.
Aditya Bansal
analystSo my first question is on e-commerce. So the share of e-commerce in our overall pie has been going up. So is there any change in the channel strategy for us? Like earlier the commentary was it will be around 8% to 10%. So any changes there?
Nissan Joseph
executiveYes. So one of the things we've been able to successfully do, Aditya, is to take part in the omnichannel initiatives where we light up the inventory in our stores across the e-commerce channel. And that we've been able to turn on more and more stores in there. The other initiatives that we do is, we've been focusing on driving our DTC business also. So there are initiatives that we are taking that leads to that number. So it's not just something that magically happens. But what I must maintain is, we continue to ensure that we don't grow because or through discounts because that, I believe, is brand erosive.
Aditya Bansal
analystSure. A follow-up on this. So you said you are averse from giving discounts but there has been some impact on the gross margin versus last year. And then last year, we had Fila liquidation impact. So would it be fair is this because of e-commerce growing faster? Or are there some other moving parts?
Kaushal Parekh
executiveSo it's a combination, Aditya. Obviously, e-commerce has some quantum of discount and hence, the gross margins are slightly lower. That is one of the impact. But there are multiple other points that have led to the numbers. But gross margins are, if you see the change is 0.3 bps. So nothing much to read into that.
Aditya Bansal
analystYes, just because Fila was in the base, that's why I checking.
Kaushal Parekh
executiveYes. Well, a lot of that also has to do with the mix of outside brands, we sell inside brands. It has a mix of e-commerce and omnichannel. It has a lot of variabilities. But bottom line, though, this quarter was our second highest quarter compared to the last 5 quarters. And the last quarter is the one you're comparing it to, it was the highest quarter we've had in 5 quarters. So we guide to the mid- to higher 50% gross margin range and we've achieved it.
Aditya Bansal
analystSure. Another question was again on South. So if I looked at like last 2 years, revenue has broadly been flattish despite around 20% store additions. So like it cannot be the near-term [ tech ] sector impact. Like is there any structural that is wrong with the South, especially for us?
Kaushal Parekh
executiveAditya, We don't think there are any structural changes apart from what Nissan mentioned, South remains one of the key reasons -- regions for growth for us going forward.
Operator
operatorThe next question is from the line of Saurabh Kundan from Goldman Sachs.
Saurabh Kundan
analystI wanted to confirm on, I think, Sameer's earlier question, Nissan, did you say or did you say that Walkway, if I can use the word that the playbook is now all set and it's only a question of replicating stores now? Or there's still work to be done?
Nissan Joseph
executiveYes. The playbook is never set in retail, right? It's a constant evolution. It's a constant tweaking. And that's why I think Metro Brands does such a great job because of our operational rigor that watches what's happening every single day. Having said that, though, I think broadly, we feel good about the guardrails and the lanes that we've identified and the levers for Walkway growth. And I'd say broadly, we feel confident that we're in a good place with Walkway.
Saurabh Kundan
analystOkay. Any constraints you would like to mention that are there even now, other than locations? I mean any other constrains?
Nissan Joseph
executiveWell, I would like it to do more for square foot. I would like it to do more sales. And the rentals, obviously, as mentioned, needs to be coming in line. So finding the right real estate at the right rental. But I always want to do more on per square foot. I always want to get better throughput in that value chain. But that doesn't mean it's not where we'd like -- where it should be in the right place. However, we're not going to stop working on it.
Saurabh Kundan
analystOkay. One last one, please. I recall that most of your other MBOs, like Metro and Mochi MBOs, when you enter new geographies, from what I recall, you do have a component of localization, having local designs. Is that the case or plan to be the case for Walkway as well? Or will Walkway be slightly more uniform in terms of the merchandise it has across the country?
Nissan Joseph
executiveNo. I think in India, it's important to be regionalized because our preferences are so varied from one region to the other. Having said that, though, in that range of product, the price range, that value range, there's a lot of homogenous products that go across the country. But the one -- the biggest thing that changes is weather. So if you were to do stores in the North versus South, you would see some significant differences. Otherwise, it's largely homogenous.
Operator
operator[Operator Instructions] As there are no further questions, on behalf of ICICI Securities Limited, that concludes this conference. Thank you for joining us and you may now disconnect your lines.
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