Mettler-Toledo International Inc. (MTD) Earnings Call Transcript & Summary
January 14, 2020
Earnings Call Speaker Segments
Ruizhi Qin
analystHi, everyone. Welcome to our next company presentation. I'm Julia Qin, I work on the Life Science Tools and Diagnostics team at J.P. Morgan. And it is my great pleasure to introduce you to our next company presentation by Mettler. As a reminder, after this session, there is a breakout in the Yorkshire Room. And with that, I'll turn it over to Shawn. Welcome.
Shawn Vadala
executiveGreat. Thank you, Julia, and thank you for everyone for joining us here today. I'd like to provide an update and overview of our growth strategies and an update on some of our key initiatives within these strategies. Before we get started, though, I'd like to just remind everyone of our forward-looking statements. We have a strong track record of execution at Mettler-Toledo, and continue to believe we can continue to deliver mid-single-digit sales growth with mid-teens EPS growth. I'm sometimes asked what is the secret sauce to these results. I think there are a few key items to keep in mind. Number one, we have proven strategies that are well ingrained in our organization. Our core growth strategies have remained the same since our IPO in 1997. While these initiatives within these strategies change and evolve, our overreaching strategies are remarkably consistent. Second, we benefit from our tremendous diversification in terms of customers, product lines, the applications we serve, geographies and competition. And third, we have a culture of continuous improvement in execution. At the heart of this continuous improvement is a priority to shift resources to the best growth and most profitable opportunities. This is fundamental to our long-term success and something that we have focused on at all levels of our organization. With that as a backdrop, I'd like to now kind of walk through some of the details of our business. Our lab offering is now more than 50% of our total sales. We sell mostly personalized or bench instruments in the lab with dedicated sales specialists. These are often the most highly used instruments such as balances, pipettes, PH meters, UV/VIS, thermal analysis and titrators. We also sell automated chemistry solutions and process analytics solutions. Our laboratory offering represents approximately 40% of instruments on a typical lab bench. And we can link these instruments with LabX, our instrument control software that also helps our customers comply with important data integrity requirements. We are largely selling personal instruments at relatively low price points directly to end users that understand and appreciate our value proposition. We enjoy strong leadership positions in all of these product categories but it's also worth noting that our competition differs by product line and no direct competitor comes close to providing the range of instruments and services that we can provide. Over the medium term, we believe our lab business will grow faster than our group average. Industrial accounts were a little more than 40% of our total sales. We look at this business in 2 pieces. About 60% is core industrial, which covers a broad range of customer needs and production. We sell a wide variety of scales, terminals and software used in manufacturing and logistics. We are the leader in core industrial and our markets are fragmented with many local players. The remaining 40% of industrial is product inspection, which is primarily sold to food manufacturers. We sell a broad range of products, including checkweighers, metal detectors, x-ray and vision inspection. Product inspection helps these food manufacturers prevent physical contaminants in packaged foods, thereby helping them protect their brand and image. Product inspection also helps our customers achieve improvements in productivity and uptime. We have a strong market position in product inspection, and no other direct competitor has the breadth of product offering or the service network that we have in this business. I mentioned earlier about our secret sauce and our track record. And of course, our strong competitive advantages are also key to our success. Similar to my comment that our growth strategies have not changed, these advantages have also not changed. But let me provide some key reminders. We are the market leader in the vast majority of our product lines. However, our weighted average market share is only in the 25% range. We fundamentally have an organic focus as we see ample opportunity to continue to gain share in these highly fragmented markets. We are generally recognized as a technology leader and have an extensive global service force of approximately 2,900 colleagues. We also believe that our approach to sales and marketing is unique as compared to our direct competitors, and provides a strong advantage in terms of continuing to make share gains. And as already mentioned, our diversification and culture of strong execution are also very important advantages. I'd like to now focus on our growth strategies. These are centered on capturing share in developed markets; capitalizing on growth in emerging markets; continuing to lead the market with technology advancements; and driving continued margin improvement via our productivity and pricing initiatives. I'll now cover some of the details on the following slides. I'll start with our sales and marketing strategies, which we often refer to as our Spinnaker initiatives. Central to our sales and marketing strategies is gaining share in our fragmented markets via the efficient use of our sales force. We have a direct front-end sales force of more than 2,500 employees. We want to leverage these resources in the most efficient manner. One reminder of our business: we have an installed base of instruments that we estimate to be approximately $15 billion in a contact database of more than 5 million contacts. We optimize our sales force by targeting these resources to the areas of greatest market potential. Our sales reps are key to sales growth, particularly converting noncustomers to customers. We want to increase the time our sales force spends on accounts and prospects in which our instruments and services have the most value. We also want to increase the time with accounts with the least penetration. Our goal is to increase the number of direct interactions with the right customers. This will lead to growing our most attractive businesses. We continuously develop tools and initiatives to help us achieve this. Our starting point is to ensure our sales territories are optimized based on the potential of the territory rather than on the previous year's results. This includes increasing the amount of time our sales reps spend with noncustomers and underpenetrated accounts. In addition to the work we have done to optimize territories, we recently developed digitalization tools to increase the capacity of our sales reps' interactions with customers and prospects. This includes a digital library that houses a vast array of materials, including videos, cross-selling tools, customer references, value-selling guides and brochures. We also have sales force mobility and mobile CRM solutions, which allows for immediate follow-up to customer requests and leads. Finally, we are increasingly utilizing e-demos, which allows a sales rep at a customer site to leverage the expertise of a product specialist from another location. These tools are allowing a more efficient utilization of our field force and more impactful interactions with customers and prospects. Account classification is closely tied to territory optimization. We want to be disciplined in identifying and having our sales reps target only those customers and prospects with the highest growth potential. We use telesales resources for lower potential or smaller accounts. A meaningful change within the organization within the last few years has been the growth in our telesales resources. These classifications are not static, but rather, need to be continuously updated as market and customer conditions change. Once we have a systematic approach to identifying our most attractive customers, we develop specific sales force guidance programs. By using big data analytics, we can provide millions of internal and external data points to guide our sales reps to the most promising opportunities. For example, by utilizing external sources, we can identify sites with sizable investment projects or sites that have received FDA warning letters or recent patent approvals, which may indicate that they will be increasing investments. In addition to external sources, we also process internal data to identify large sites with significant penetration gaps and sites that have older instruments. With this extensive data, we can develop specific site penetration plans by account site for the sales rep. We monitor implementation closely using data analytics to closely track results and adjust plans as necessary. We also want to continue to invest in front-end resources to capitalize on growth opportunities. We're also seeking productivity gains in our sales organization by leveraging the digital tools already mentioned and the shifting resources from back-office functions to the front end. We will continue our Field Turbo investments, which target underpenetrated gaps in specific product lines. We continue to analyze market opportunities and our penetration gaps for additional resources. Service and consumables represents almost 1/3 of our sales and is an excellent competitive advantage as it helps us lock in customers. Our service force can offer important insight into our customers' instrument needs as they are frequently on site. With 2,900 service technicians throughout the world, we have the largest, and we believe, the best trained service force amongst our direct competitors. Global customers are increasingly asking for services to be delivered in a unified, consistent manner across the world. It is difficult for our direct competitors to provide such an offering. We expect service revenue to outpace product revenue over the medium term and service operating profitability is also well above our company average. Let's now shift to emerging markets, which has been an important growth driver for us and one that we expect to continue over the medium term. Emerging markets is about 35% of our total sales, with China representing about 1/2 of that. The remainder is broken down amongst many locations. A trend we've seen over the last several years continues to be China's mix of business moving closer to our company average. Core industrial is still a larger piece in China than the overall company but it has significantly declined in the last 10 years. Importantly, over the last 5 years, we have also shifted this business from some of the heavier industrials businesses to faster-growing segments like Pharma, chemical, and food manufacturing. Our operations in China has a very strong foundation to continue to capture growth opportunities. Our market leadership in China is similar to our group average, although we enjoy a higher relative market share in China. We also have a very strong management team in China who are implementing Spinnaker sales and marketing programs and furthering our R&D and innovation developments. We are well positioned to capture the growth potential in China, which we view very positively over the long term. Increasing GDP and GDP per capita, the government's focus on transforming the economy and putting more emphasis on life sciences, the number of new scientists graduating universities each year and the increased focus on quality, productivity and automation for the country are all very positive factors for our business. While our long-term growth outlook is strong, we acknowledge it won't always be a smooth trend line as China and emerging markets in general, can have short-term volatility. Our technology leadership is an important growth driver for us. It helps us accelerate customer replacement cycles and drive share gains. Constantly coming to the market with new technology advancements also supports our price premium in the market. Our R&D efforts focused on areas highlighted on this slide. We continue to enhance our sensor technology for greater precision as well as providing better productivity to our customers. Increasingly, our products also have common user interfaces that are intuitive with minimal training required. Automation and software integration supports our platform strategy, which leads to greater customer efficiencies in terms of productivity and also data integrity. We will continue to lead the market with innovation. Now let's turn to our margin enhancement initiatives, where we also have a great track record. The principal driver of our margin is our organic sales growth. Business mix also favorably impacts margins as our faster-growing businesses have higher margins. The other key drivers are our pricing initiatives and productivity procurement programs, which I'll have some additional comments on shortly on the next slides. It should also be noted that our Blue Ocean program is a key enabler for these initiatives. As a reminder, Blue Ocean is our program to harmonize our global processes, leveraging a single instance of SAP. Overall, we remain confident in our ability to continue to drive margin improvement. We have a strong track record on pricing, which is built upon an excellent foundation and strong price analytical tools. I am particularly pleased that our pricing program was able to offset the impact of tariffs over the last 2 years. The foundation is our market-leading position in fragmented markets. We also benefit from selling personalized instruments with strong value propositions at relatively low price points directly to the end user. Our pricing programs, like all of our initiatives, continue to evolve over time. We have developed good analytical tools and strong processes surrounding pricing implementation and monitoring. We're constantly innovating and have some great things in the area of digitalization we are piloting at the moment that will kick in over the next 2 to 3 years. The other important driver for our margin growth is Stern Drive. Our global program for continuous improvement in supply chain, manufacturing and back-office functions. Similar to Spinnaker on the sales and marketing side, Stern Drive builds the umbrella for improvements in how we manage our third-party spend on components and other purchased goods as well as how we improve labor productivity in both the shop floor as well as our back-office operations. Using data analytics, benchmarking and best practice sharing, units identify high-impact and fast-return projects in these areas. We have managed to establish a continuous pipeline of projects and are confident Stern Drive can drive annual savings and productivity improvements. Fundamentally, our focus is on organic sales growth given our leading leadership position in the highly fragmented nature of our markets. However, we feel we can leverage our global distribution, our cost structure and technology expansion via selective acquisitions. Because we do not need an acquisition to solve anything, we can be selective. Over time, you will continue to see us make niche bolt-on acquisitions. Before I conclude, let me summarize key points of the presentation. First, Mettler-Toledo is a strong franchise built on market-leading positions, global presence, an innovative product portfolio, tremendous diversification and an experienced management team. We have a proven track record of execution. And lastly, we are well positioned to continue to capture growth in our highly fragmented markets through proven strategies. With our strategies and proven execution, we believe we can continue our strong track record. Over the medium term, our sales growth should be in the mid-single-digit range. With the benefit of our strong contribution margins, combined with our margin and productivity programs, this should translate into margin growth of 70 to 100 basis points per year. With the benefit of strong cash flow generation used for share repurchases, that should lead to mid-teens EPS growth. We are sometimes asked what is underappreciated at Mettler-Toledo. In this regard, we'd like to highlight our strong free cash flow generation. Our net earnings to cash flow generation is almost 95%. And over the medium term, we expect to approach 100%. We believe this further is a reflection of the strength of our franchise. That concludes our presentation for today. Thank you very much for your time.
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