MGM Resorts International (MGM) Earnings Call Transcript & Summary
June 3, 2021
Earnings Call Speaker Segments
Vitaly Umansky
analystGreat. Good morning, everyone. Thanks for joining the Strategic Decisions Conference at Bernstein with MGM Resorts. Today with us, we have Bill Hornbuckle, President and CEO of MGM; along with Jonathan Halkyard, the CFO, who recently joined the company; and Jim Freeman, SVP of Capital Markets and Strategy. Gentlemen, thanks for being with us this morning.
William Hornbuckle
executiveGood morning, Vitaly. Thank you for inviting us.
Vitaly Umansky
analystSo why don't we just jump into Q&A. Bill, maybe just some high-level questions maybe directed at you. I think the previous strategy of MGM, I think, was one of kind of recycling lower return capital and then investing it in higher return assets. And then the MGM 2020 cost cutting plan, which is a central focus of altering the company. Now with kind of the MGM 2020 Plan largely in place, the assets, bricks-and-mortar casino assets largely sold off to the REIT in the U.S. How would you summarize MGM's future strategy from here?
William Hornbuckle
executiveLook, it did start, as you know, a few years back with the real estate strategy. And so we continue to drive asset-light. We have continued, particularly through the pandemic, and part of this was instinctual when we got going here, to really be focused, to be disciplined about how we're operating. And so to take full advantage of the things we have put in play in 2020 and beyond, no crisis should go without some opportunity in it. And we took advantage, if you will, of the opportunity to kind of rethink, restructure the company, to make sure we could not only deliver on 2020, but we have a stated goal of another $450 million in opportunity we think we'll be realized as we come out of this thing. I think everyone is seeing the velocity of which we've come out. The second quarter has been amazing. And I think there's some steam left to this thing that will continue on. Overall, what the strategy has done is put us through an amazing liquidity position. We still have a little bit of work to do with real estate. We potentially have opportunities with our CityCenter project and our property and our ownership there. But as we come out of it, I think we think about how do we diversify the company? Where do we go? How do we balance our revenue, whether it's Asia, digital or here, so that we have a little less reliance on what happens here and potentially more reliance on the digital opportunity, both domestically and internationally through BetMGM. And ultimately, in Asia, getting -- re-going again in Cotai, and in Macau, to the extent that where we left off and subsequently, Japan in a future date. But it's been about balance. It's been about diversification. We're operators by nature, fundamentally. And so we're keenly focused on driving this thing back to the full recovery. I think instinctively, we know where everything is and what to do. We've had -- with Jonathan's addition to the team, I think we've balanced ourselves out. We've got Corey Sanders back as Chief Operating Officer. And so we feel really good about the immediate future. I think longer term, the liquidity we've been able to create, principally through, obviously, the real estate deals, puts us in a great position to think more opportunistically in the next year or so about what to do next. Jonathan, I don't know if you want to put any more color to that?
Jonathan Halkyard
executiveI would add a couple of comments. One is that it certainly advantaged the company that we had completed the real estate transactions we did in late 2019 and early 2020 so that the company was able to weather this crisis and emerged, I think, in many ways, stronger than it entered it. Bill mentioned the improvements to the cost structure that have taken place. Those have been further augmented by improvements we've discovered during the pandemic and are carrying into the recovery right now. And as it relates to the company's liquidity, we certainly -- we ultimately look at the return of that capital to shareholders as the case we need to beat. And we began with share repurchases in the first quarter. Those continued into the second quarter, and that will be a part of our plan going forward, to return that capital to our shareholders as we move through this asset-light strategy.
Vitaly Umansky
analystGreat. So maybe jumping into kind of the different business segments. Maybe starting with sports betting, iGaming, which is, right now, obviously, the hottest area of focus for, I think, for MGM, but also for the entire industry. Several questions, I think, constantly come up. I think one is with respect to the addressable market. And you guys had a very in-depth presentation on BetMGM a few months back, which is very helpful. One of the questions I keep getting is the confidence level around the addressable market. And you guys have come up with some estimates of $32 billion market, which incorporates iGaming, sports in the U.S. and then a $4.5 billion market in Canada. What is your confidence level around that addressable market? And where do you think the upside or the downside risk may be on the scale of that market?
William Hornbuckle
executiveLook, I think in the long term, Vitaly, we're very confident. I think the real question will be timing and how quickly we get there. We had said during Investor Day, which I hope many of you had the opportunity to view. If not, you can go back and see it online through our site. All that being said, $32 million (sic) [ $32 billion ] is based on the fundamental idea that 200 million people would be sports betting. And about 100 million people, or about 35% of the population, ultimately, will have access to iGaming. We're halfway there almost already, particularly as it relates to sports betting. And iGaming has got some more work to do. But the real value to this business and the economic opportunity is in iGaming. Sports betting is going to create and has created a great deal of momentum. There's a great deal of customer interaction, both between our M life database and what we've seen materialize in brick-and-mortar. And so we know there's long-term value in all of that. But I think iGaming becomes the economic secret to this business. We're in 5 states. We're in all of them. I think you've seen what we've been able to accomplish. We're 1, 2 or 3 in any of those given states. We lead the way in iGaming. And I think Michigan has become that example. With the idea of an omnichannel product where you have retail, online, combined with a loyalty program, enables you to really get some synergy going and get some momentum going. And they're keys to all of this. Being first to market is a big key. Obviously, ultimately, product and UX experience is critical to customers. But I would say with great confidence that the 200 million and 100 million are achievable on that. Right now, we're in 13 states. We've got eyes on 20 within the next year, and we have access into 24. And so -- and the bigger ones. Give or take, obviously, California and Texas are yet to be determined. We've all seen what's happened now in Florida with the Seminoles. And so there's going to be an opportunity for some there. We all know what's happening in New York. And so it will continue to open up. And I think the opportunity to get to those numbers is very real.
Vitaly Umansky
analystAnd I tend to agree with you that the iGaming opportunity in terms of profitability is definitely much, much, much better. I guess one of the concerns around iGaming is if we look at legalization pathway so far, we've had over 25 states legalizing some form of sports betting. Not all of it online, but some form, and it will probably be more robust. But on the iGaming front, as you mentioned, you're in 5 states, those are the states that have legalized. There may be one around the corner. How do investors, I guess, get comfortable with kind of the legalization pathway for iGaming? Is it just lagging the sports betting? Is it just legislatures need to get more comfortable with what iGaming actually is? Or is there something else that's going to either propel it or create a hindrance?
William Hornbuckle
executiveNo. No, I think your first commentary is the appropriate one. I'm getting more comfortable -- second, we think about how all this is emerged. You had PASPA. Ultimately, you're now looking at a couple of dozen states that have sports betting. iGaming is one more step in all of this progression, if you will, and ultimately, the integration. We have seen states like New Jersey, obviously, Illinois is up for consideration. Michigan, where once you're in the business, once you get confidence around the business' ability to control responsible gaming and other social issues that come up, you gain that confidence. And you're more excited to continue to go and to progress. And so it will take time. Like all of these things, it will take education to understand, particularly from an automated perspective, the types of things that are in play from a responsible gaming perspective. And there are many that can be done and put into play. But it's more about education than anything else. And it's a process. No one is going to go from nothing. I'll use Tennessee as an example, to the brick-and-mortar all the way to iGaming. It's going to be a journey in every state. Every state has a little different backdrop, a little different story. So it's not for the weak of heart. And it's not for the short of wallet. But ultimately, it continues to grow. We've seen what's happened internationally in this space. And while there's always dialogue around it, it continues to grow in a meaningful way.
Vitaly Umansky
analystGreat. And just I forgot to mention this upfront. Investors are on the call. If you have questions you'd like addressed, on the right side of your screen, you should see a link which will allow you to see kind of questions that some investors are posing. Vote on those questions and also post your own, and we'll try to get to some of these. Many of them will probably overlap with what we're going to discuss anyway. But if you have questions, please feel free to post them. Just jumping back on to sports betting. I think if we think about the long-term, kind of, structure of the market, right now, we have kind of the big 3 operators. We have FanDuel, DraftKings, BetMGM that seem to be the dominant operators in that first tier. The second tier has a couple of other operators that are more national. And then we drop off. But there's still a wide assortment of operators in this industry. The industry is not yet that concentrated. How do you see the evolution of this market over the next decade, let's say, both on iGaming and sports betting? Is it still going to remain kind of a very robust market with many participants with kind of the 3 operators at the top? Or do you see much greater concentration developing in this market?
William Hornbuckle
executiveI would say much greater concentration. Look, the investment into this space is not against them all. It will take us 3 years, I think, to ultimately generate EBITDA and cash flow. The CPAs are in the $400 range. We have an advantage, given M life, given, I think, ultimately, the universe of people we can generate through MGM Resorts and the idea of an ecosystem that brings our CPA down. But all that being said, it's hundreds of millions. And the other thing that's been pretty -- in Michigan, I think, is an example, place like Tennessee, where we gained great share. Being first to market is a big deal. And so we saw it in New Jersey, where we were not. Where to this day, we continue -- although we've gained massive share, particularly in iGaming. We now own the majority stake. I want to say majority but leading stake. Being first to market is critical. So if you're just getting going, it's going to be a long battle and a long trudge. I see it much like the telecom industry. I think there'll be 4, maybe 5 key operatives. And then I think there'll be some real consolidation in between. You've obviously seen some of the media companies try to step in, whether it's ESPN or others, get into the space in some way, shape or form. I think that will continue. I have -- I think maybe a little different view on some of that than others. I mean, sports betting is still done on a device in your hand, not on the television screen. And so the cost of access and the cost of opportunity with some of those things, again, will keep folks out. But not for lack of trying. It's probably 15 operators now in the U.S., give or take, depending on the market you want to look at. But I think that gets down to a half a dozen. And there'll probably be 3 or 4 that are truly succeeding in the space, and the balance will ultimately get -- disappear or get gobbled up.
Vitaly Umansky
analystAnd you mentioned M life, which is obviously an important competitive advantage. The 2 other operators of scale that are out there that have kind of, I guess, a similar loyalty program of scale would be Penn and Caesars. How do you view the importance of that M life database with respect to BetMGM? What kind of -- and you touched on this in the investor call as well, but what kind of conversion are you getting? How important is that aspect of your strategy?
William Hornbuckle
executiveSo in the last year, 18% of BetMGM sign-ups have come through M life. And interestingly, inverted, 44% of M life's new customers have come through BetMGM. And so the idea of this ecosystem, where once we get beyond -- obviously, in the fantasy sports world, the male-dominated, young male, and we get into broadening the base, we get into iGaming, we get into different demographics. The simple idea, and we've seen it in social gaming for now several years with PLAYSTUDIOS, where, although small in context of some of the competitive set, will drive over 1,000 rooms a night if we choose to open up that channel through social gaming, to our properties. That's a meaningful piece of business. That same thing is beginning to happen through BetMGM. And so the idea of that ecosystem is massive at scale. I think it opens up to a broader market play, particularly as the market goes beyond just the demographic, I mentioned for fantasy, and opens up to iGaming, opens up to the notion and the reality that I can engage with the company 365 days a year, if I choose to. I can come to a brick-and-mortar environment, 10 times a year, 3 times a year in Vegas, be recognized, be rewarded and have a holistic experience, whether it's iGaming or around sports. I can come see a Raider game, I can come see a hockey game, hopefully someday, I can come see an NBA game. There's just a lot of opportunity to bring those synergies together. And the cost of acquisition is just that much lower. We've seen it in Michigan already, where our CPA is substantively lower. And so we think it's all in the long term, a competitive advantage. And we think just the product idea is really where the advantage rely as the market continues to expand. You start approaching the next 100 million sports betters. It's not all going to be about the guys who -- the afficionados who know, it's going to be about people who want a casual sports experience tied to an entertainment experience, which is called a place like Las Vegas. And so we think there's substantive advantage in that in the long run. But again, we've seen it play out in very real terms with PLAYSTUDIOS.
Vitaly Umansky
analystAnd one of the concerns I think investors have around this industry to date so far has been the level of promotional expense, marketing expense and the hard dollar cost, but also promotional expense, where while revenues seem to accelerate, there's also a considerable acceleration of promotional expense and free play, et cetera. How does that evolve over time? Obviously, it likely will come down, but how does that evolve over time? Are we just in this early stage? And then the way to think about it is every time you enter a market, you start at a very high base, you acquire the customers, customers are sticky. And then you're able to tone down your marketing expenditure. And how long does it take to kind of get to a more of a steady state?
William Hornbuckle
executiveGreat question. So what we have begun to see and what we believe, and we've ramped all this, in sports betting, it's anywhere from 20 to 22 months, give or take. We think the average acquisition cost of a customer will come down over time. It's -- we're sure we think maybe 20% to 25% of them stick at the end of it. They'll average about, on sports betting, about $90 a year. We think in iGaming, about $160 a year. And so if you start doing the TAMs on that, that's where some of these numbers and the $30 billion come from. And we have tracked to begun to see that very clearly in more mature markets. Now it is still early days. But I think what's important is it is tracking in that direction. I believe you have to be disciplined. The idea that we're all going to go out and do massive sponsorship, massive media deals, over time, that will take its toll on the business if you're not disciplined. And so for example, we are not a national advertiser. We advertise in those markets that we have product, where others potentially are. At some point, we may make critical mass where that makes sense. But for today, it does not. And so it's just about how you think about your business, how you truly want to interact and how quickly you want to get to profitability. In our case, we think that MGM late '23, early '24 goes profitable, and then we begin to see a growth from there.
Vitaly Umansky
analystWhen we look at some of these states that have legalized or in the process of legalizing, some of the bigger ones, New York, Florida, have gone down the path of having either a monopoly-type operation or a very high tax rate operation. Do you have concerns that as more and more states come in and they evaluate what other states have done, that we trend more towards kind of a suboptimal market in some of these states, and some of the -- especially the bigger states that everyone is hoping will come online?
William Hornbuckle
executiveLook, well, obviously, it's a concern, I'd be ignorant to say otherwise. For every New York, there's an Arizona, where the tax bracket, the opportunity with tribal or not, is such that it's meaningful. And so it's going to be where we make our mark. In a place like New York, independent of where this ultimately ends up, obviously, the tax is, in essence, being bid through a consortium or a platform that we put together with, hopefully, other participants. Beyond, there is a concern. To think, though, particularly if you can get iGaming operative in an environment. But to think that, that ecosystem of customers, particularly in our scenario, we have an advantage of understanding folks in Arizona and getting to come to a place like Las Vegas, it's more about creating a larger scale ecosystem. But yes, do we have a concern that the lottery -- which you've seen, and you've seen it in Rhode Island, you've seen it manifest itself in a couple of the states that went down to 50% lottery. That market, their market share, their per cap, per population numbers are subpar, very subpar, where versus you have an open and freeing scale market that has a reasonable tax and a reasonable opportunity to promote, it's just been net beneficial to the states. They've just made more money. It's our job to convince them of that, to show that to them. And ultimately to prove that out. But it's not without its complications, just to be fair to your question.
Vitaly Umansky
analystAnd then the other question around risks is around the bricks-and-mortar business in the regions, in particular, where you have -- where you will have iGaming. Obviously, we've been in the COVID environment for the last 15 months, and things are getting back to normal. So maybe there isn't clear exact data. But what is the risk or the concern around cannibalization of bricks-and-mortar from iGaming?
William Hornbuckle
executiveI have zero. I have zero. I've heard this argument all the way back to Riverboats. I've been around long enough to know Riverboats and everything else in between, about regional casinos, et cetera. And having always been and based in Las Vegas, having always been an operator of these large-scale resorts. It continues to grow every single year by and large, if you look at it in the last 20 years in macro. I think there's an opportunity and a scale and a tool to introduce and get more customers engaged at a different level. Give you a good example. In M life, we stuck our in-house of the IP host after customers, which should help us get your best customers into BetMGM through M life. We've done, in the last quarter, 550 new customers, average in each customer is over [ $10,000 ]. Average. And so the opportunity to tie all of this out into grow share and grow market and to introduce product on an extended basis I think far outweighs potentially any risk you have. And other than Las Vegas, which on to itself, if you think about our company, particularly, it's not -- it's too many people. It's not a large internet gaming market here. And in every other place, we have one property. And so when we look at Michigan, where we have done this, it's been accretive on both sides. Now it's early days. It's, to your point, in the middle of a pandemic. So who knows where this all balances out. But I will just say, over and over, history has proven, to the extent we have access, data and the opportunity to promote product and people, we win. And I think this example will be no different.
Vitaly Umansky
analystAnd then maybe one more -- one final one on kind of the digital business. You operate -- BetMGM is a joint venture with you and Entain. I won't get into the M&A aspects of this because you probably can't talk about it anyway. But when we look at the other operators, the bigger operators in the U.S., they're all kind of unitary operators. They don't have partners. They have the tech stack and they might outsource some of the technology, but they're operating the business themselves. BetMGM is a joint venture. How do you view kind of the positives but also the drawbacks of having that type of structure in this market?
William Hornbuckle
executiveThe positives are pretty straightforward. It brought a great leadership team who understood the space, and go back to one of your core questions, will this business ever make money? They've proven they'd do $1 billion in cash flow, give or take this year. They know how to make money in this space, both through sports betting and iGaming. They came with great content. What drives part of this is that in the casino space, they have -- they have 600 games that they can offer up. We generally have anywhere up to 300 games on site. 200 of them, people would recognize, they understand the industry, from ITT and other places. And 200 of those games, people would not. They're in-house products that provide great value because there's no licensing fees. And so for us, they came with great management, they came with great user experience. They came with great inventory. They have a very good technology stack, e-commerce environment, and we continue to improve upon that. There's 2,500 people-plus in [ Hyderabad ] that are fully focused on the U.S. opportunity right now, so in terms of user experience. And if you think about what we did, we created a European-based user experience, and we've converted it under now 3 different layers and 3 different opportunities as you go in time into what's become a really good user experience for U.S. sports. When -- in the early days, we struggled with -- we're betting on soccer and then format the environment, how opportunities presented. We're trying to use that same format. We've now migrated all of that to U.S.-facing products, sports and ideas. And so they come with all of that, and we're excited by that. Getting things to the market has been quick. We struggled in the beginning. I think the first year was a bit of a struggle between understanding regulatory, understanding what needed to be done and submitted in places like New Jersey was a bit of a push, but we figured it out. And I think as soon as we did, you began to see us about a year ago gain real share. And we're continuing to gain that share. And so it's because of their speed to market, I think because of their management team, the expertise that they bring. Obviously, on the other side, it's 50%. We don't own the whole thing. And so we're not crazy about that idea. I'm not looking to give up more. I'm looking to get more. I think the first opportunity that we presented and provide for ourselves is talking to them about going into Canada. That wasn't part of the original intent. It was U.S.-based. Now it's North America. And I'm going to continue to try to expand upon what opportunities BetMGM can have, both singularly and potentially through other vehicles that we might come up with. But overall, the strategy to come up with a large-scale product that, by the way, will help markets. The folks you mentioned who use other people's technology generally pay between 10% and 12%. We don't. When this all settles in, we have margins that exceed 30%, hopefully, it will be partially because of that. And so that's interesting and exciting to us, and it makes the business more sustainable. And while I'd love to own the whole thing, I do own the other part of this equation, which is the total universe of brick-and-mortar and getting people into those environments. And so that's as compelling to us, and frankly, if not more so in the long run.
Vitaly Umansky
analystGreat. Thanks, Bill. Why don't we switch gears and talk about the bricks-and-mortar business, Vegas and kind of the U.S. regionals. Obviously, there's been a tremendous pickup in activity, both on the regional front and particularly in Las Vegas over the last few months. I'm going out to Las Vegas next week. The Bellagio room rates where I'm going to be staying are much higher than I had anticipated. Occupancy levels...
William Hornbuckle
executiveShould we call Jonathan?
Vitaly Umansky
analystPretty full, yes. And so it looks like Vegas is -- maybe not back fully yet, but it's definitely there, especially on the leisure traveler side. What are the current trends? What are some data points that you can maybe point to that are more recent in nature with respect to both Vegas and the regional casino businesses?
William Hornbuckle
executiveLet me kick this off, and I'll turn this over to Jonathan. Well, we are literally on fire in Las Vegas right now. This past week, in Memorial, we were well, well up into the 90s. Our average rates exceeded 2019. And what's fascinating to me is people's propensity to game is higher than we've ever seen, literally higher. In 17 of our 18 properties, 17 of 18, we broke slot revenues. And so the opportunity to come back, enjoy yourselves, to get to a destination that's, basically as of June 1, wide open, there are very few and limited restrictions. We're going to host a hockey game here tomorrow night with 18,000 fans. And so Vegas is back. We'll see the convention business start this month, which we can talk a little bit about. We'll see all of our activity case between now and July ramp up with major events. We have huge kickoff with Bruno Mars, et cetera. We'll see Cirque come online starting in July going through October, showroom by showroom. It's going to take a while to ramp that back up. And so we're back with a vengeance. And I will say, I think the leisure push, we're going to see occupancies into the 80s and beyond. I think by October, we'll get back into the 90s. I think the leisure push that we've experienced is going to continue for a while. And it will fill a really nice large gap that as the group business comes back, and hopefully and openly international business recoups, we're going to be the beneficiary for a good long ride here. Jonathan, do you want to add some more color, you see the numbers every day.
Jonathan Halkyard
executiveYes. Vitaly, I wish I could help on the room rates of Bellagio, but that's where we are right now. I can tell as a research analyst, you're delighted, but as a consumer, you're appalled. So that's okay. That's a trade you'll take. Yes. We are -- when we had our earnings call in late April, we described a ramp in demand environment. And as Bill mentioned, we've continued to see that here in Las Vegas. I think an important difference now, and this is really going back probably a month or so, is that we've really begun to yield our room rates on the weekends as well as increasingly during the week. And that's led some of the ADR outcomes that Bill described. And we're also enthusiastic about what we're seeing as a building book of business in our group and convention segment, which is, heretofore, been almost entirely absent from the mix here. In the regions, it's been a similar story. Very strong gaming demand against a cost structure that's considerably more lean than it was in 2019. We went through late April and early May with one hand tied behind our back in Atlantic City, where we're doing an important software upgrade on our floor. So that will affect the results a bit in Atlantic City in the second quarter. But boy, the strength of the regional properties really has continued from the first quarter.
Vitaly Umansky
analystAnd maybe Bill, the group business, I think that's one area where, initially, if you look back 6 months, 3 months, there was still concern around how quickly that group business, convention businesses in Las Vegas would recover. You have become more and more optimistic. I think every time we talked, it's been more and more optimism in terms of how quickly that group business can come back. Did you see basically group business coming back early next year, we're kind of back to normal levels? And if not, what's the impediment to that?
William Hornbuckle
executiveTo answer the question, I think the answer is yes. If -- I think -- starting this month, a great example. We have a citywide in Concrete. We have an in-house, big house group in SURFACES at Mandalay. They're going to be choppy, I think, for the next 4, 6 months between now and the end of the year. And each one has its own different circumstance. We had a sports group in over the weekend that Mandalay had 23,000 participants. Concrete, other side of the coin, is when we do 50,000 or 60,000, I think we'll do something [ significantly ] less than that for a couple of reasons. A, January when they normally come and they're coming back next January, so it's 6 months from now, they're coming back again, is buying season. And for that industry, it's midsummer's points. That's when they pour Concrete. So every group, I think, will be a little different for different reasons. Our in-house SURFACES group is the same thing. These folks are out doing things in this point in most of the country as the weather gets better, and they come back again in January. And so I think every group will be a little bit different. They'll either over or under index. Once you get into the second quarter of next year, I think you'll see things stabilize. I will say this, we've taken a couple of hundred thousand room nights for the year in the year already in this -- for 2021. And as we look into '22 and '23, in terms of group room nights against a record '19 and against additional capacity in the community, both at Caesars and with Resorts World coming on, we're up mid digits in both months. So 5, 6 -- both years, excuse me, 5%, 6%, 7% year-over-year for '22 and '23. Obviously, we've got to see it through. We've got to understand how each group will behave. But fundamentally, again, there's no difference in behavior or activity in terms of booking cycle as we look to the future. And so we remain every bit confident that we're going to see people coming back and coming back with it. Just like they have in entertainment. I think it's going to -- I mean, we have literally sold out things in 20 minutes at 18,000 seats 3 times in a row. Just different -- just people wanting to go. And so it's been crazy.
Vitaly Umansky
analystAnd then maybe one more. I think one of the questions out there is around the sustainability of profitability of margins, both in the regions and in Vegas. Obviously, in the regional markets, as we saw in the first quarter, margins blew out expectations, I think. Part of this has been the MGM 2020 cost restructuring that's taken place and is fully in place now. How sustainable are kind of these larger than historical margins that are being anticipated for both the regional product and also in Las Vegas?
William Hornbuckle
executiveI think for the next 3 to 6 months, you're going to see out of scale margins. I know what's happening this quarter. It again, replicates, if not then some, frankly, what happened last quarter. And so I think that's very real. As we -- good example, this weekend, June 1, we brought back all of valet in most every property. Not all. Again, going through 2020 and things we're never going to do again. But we're going to begin to bring things on board. Entertainment is a classic example, has less margin. Entertainment, obviously, the act takes 90%. You got to book the revenue and pay out the act. So it's just -- net cash is a whole different discussion, but margins will be impacted. But I think between 2020, the discipline we have, the way we've restructured corporate and other expenses, you're going to see margins that exceed 30% on an ongoing basis. And that's our stated goal, and that's going to be very real for the company going forward, and we're not going to be doing what we said we'd do. And so as we -- as the $450 million materializes, as we continue to do the kinds of things we've been doing, I think we've got another 6 months or so of just great margins. And I think we'll begin to settle in as we get into '22. Jonathan, I don't know if you have a different view, but -- and if you do, please don't say it.
Jonathan Halkyard
executiveBut we -- the MGM established a road map 1.5 years ago as to what the labor structure and corporate structure ought to look like and then the pandemic hit, of course. And so we know where we're going in terms of the margin plan, the labor complement. And that being said, the -- during the past 6 months, we've uncovered additional opportunities, some in terms of the product offerings themselves, others in terms of additional efficiencies. So that's why we're so confident in where these margins ultimately settle out. And but we -- and just a final comment on the first quarter. The first quarter was really a story of 3 months. January, the business was quite slow and our margins were not strong. But we exited the quarter with very strong margins. And together, they averaged that number that you described. So we're in a good and probably elevated state with margins right now, but I've gone into this completely with eyes open.
Vitaly Umansky
analystGreat. And maybe switching gears to Asia. Obviously, I think the recovery in Macau, I think, has been disappointing, largely because of government policy with respect to travel restrictions. We're not back to normalized travel levels to Macau yet. GGR is back to, call it, 40% of where it was in 2019. Much better in mass where your business is more focused. It's a hard question, but this is a question everyone who's looking at Macau keeps asking so I just want to get your thoughts. How do you see kind of the road map of recovery happening in Macau over the next 12 months with respect to the reopening of the border and allowing travel to come in from Hong Kong and from Mainland China?
William Hornbuckle
executiveLook, since you used 12 months, I think when we look back 12 months from now, I think we're going to be back to the new norm. And so I think the real question is what is that new norm? You said it earlier, our mass business is up about back to 60% of where it once was. Our in-house VIP, which I think we're -- and you've seen us take some share, and we continue to take that share, luck aside, we're holding between 11% and 12% of market share, where we were historically in the high single digits for the last couple of years. And it's really because as that market shifts away from junket and into in-house VIP, we've been ideally structured over many decades in Asia through our branch system, whether it's in Hong Kong or other places, to know those customers to ultimately be able to market into those customers and bring them into the property through arrangements that we make directly. And so that's really important. And I think we'll continue to grow in that space. We have an opportunity. We're going to open up 28 new suites. We had a very high-end product in The Villas and The Mansions, then we dropped down. We didn't have really that second-tier level. And I think you'll see us open a great product that will open up and add to, if you will, particularly that in-house VIP market segment. But it is more disappointing than other places, Las Vegas, of note. You know it well. I think it will continue to migrate up. But just this week, we had something happen in Guangdong, in the province where they had a couple of cases, and they reacted harshly and strongly. And so I think we'll see some ebbing and flowing over the next couple of quarters. But I can't imagine as they continue to get is, they call them jabs in people's arms, albeit slower than the U.S., that we're going to return to a new norm. And I think the real question becomes who will be positioned best to take advantage as VIP potentially goes in a little different direction, just not -- and look, at the end of the day, we love our junket operative relationships. They've been great partners for many, many years. But the margin enhancement to getting business in-house versus through a junket is substantive. And so while there may or may not be more top line revenue, there will be more bottom line potentially. And I think that's ultimately what this is all about. So we'll see. I don't have a crystal ball. But I think a year from now, we're in great shape. It's just going to be how long and how quickly that comes back. How long it takes for it to come back.
Vitaly Umansky
analystAnd then obviously, Macau is, from an operator perspective, is becoming more and more competitive. We have new product coming online that's geared really towards that, that sweet spot of premium mass. We have Sands kind of expanding their room product, upgrading it. We have Galaxy opening up Phase 3 on Cotai, which is largely going to be targeting premium mass customers. We have SJM about to open kind of their new flagship, which they may struggle initially. But the level of competition continues to increase in Macau. My perspective on Macau historically has always been, Macau gets capacity constrained fairly quickly. We saw a 92%, 93% occupancy rates in 2019. You guys were better than that with your product. How important is capacity expansion to have kind of outsized growth in Macau, as we think about Macau evolving over the next 5 years longer term?
William Hornbuckle
executiveWell, I think, Vitaly, look, the real penetration into China is about 1% in terms of visitation. And actually, the -- and actually, if you look at it on a per person basis, I think the average -- the average customer in Macau comes 5 times. And so as I think about real penetration, it's de minimis. And so the bigger the marketplace gets, the more the destination becomes a destination. Hopefully, they're more diversified in many respects, particularly according to what the government wants to see. And we're hopefully prepared to deliver on all of that. It just becomes more appealing. And it becomes more appealing to more people, mass, premium mass, et cetera. And so while, again, I think there is some initial concentration efforts or concerns around volume, if you will, particularly in the midst of a pandemic, over time, like in Las Vegas, I see it as incremental. I see it as accretive to us. We know how to operate in these environments. We know how to do leisure and tourism well. And I think we'll be well positioned to help drive that traffic and drive focus into not only Macau, but ultimately, into our buildings. So longer term, I'm not the least bit worried about it. It does need some additional product offering, diversification. We have talked about it. We would like some clarity around timing on relicensing. Obviously, that is the big question for Macau. And it's been less than clear. Whether that gets pushed or not, time to tell, but they are running out of time. So I think it's reasonable to expect it will get pushed slightly. And we'd like to expand. We have an opportunity in Cotai to expand. We've got about 1.6 million square feet of GSA we can add to that particular building. Whether it's an all-suite product to go after mass premium or whatnot, time to tell. But we are positioning ourselves to do that. And we just like some more clarity around timing of what's going to happen ultimately with relicensing.
Vitaly Umansky
analystAnd then we're going to run out of time soon. I want to get to capital allocation. Maybe this kind of falls into it as well. But Japan, we've seen over the last year, 1.5 years, we've seen many of the larger operators fall out of Japan, kind of step away. We now have 4 prefectures that are kind of moving forward. Two of them are more regional, smaller type of potential investments. You guys are in Osaka in partnership with a local operator. How are you seeing the Japan opportunity play out from here? Obviously, there's been some changes. And one of the biggest concerns, I think, from my perspective, anyway, historically, have been kind of the scale of what the development ask was from the government. Has that changed? And kind of how are we thinking about timing?
William Hornbuckle
executiveSo the answer to the core question, the answer is yes, it's changed. And let me put that in perspective. Of those 4 jurisdictions, I think because of what is still required, I think you probably only see 2 ultimately go forward. Osaka, we hope naturally being one of them. Get ahead of ourselves here, but I would hope and suspect that Osaka is one of them. As you know, with our partners, Orix with their longstanding candidate. We went through an exercise, again, COVID, while painful, and this process is taking way too long, we remain extremely excited by the market. At the end of the day, you're going to have a building that's going to be under $10 billion. It's going to surface itself to 19 million customers and basically an oligopoly that may have 1 or maybe 2 other mega casinos in a population of 124 million. In Osaka alone, the pachinko market is $4 billion. There's 1,500 soccer shops, it's $4 billion market in Osaka alone, in the Kansai region within a 90-mile radius of where our property would be. And so we remain extremely positive. We have met now on several occasions with the Osaka government and taking the requirements down considerably, in terms of scale of convention in my space, potentially buildable rooms and other things that, while over time, can be scaled back up if opportunity exists and presents itself, will center us more on our core business of gaming and the function of all of that. And so we think the returns have gotten better, given the moment in time where we had a chance to go back and say to the city, look, this is what's really productive, what's really meaningful. It still fits, though, within the government's -- national government's requirements. And so we hope in July, to be back into the actual RFP process. We believe next spring, that will be a submittal to the national government. And we hope by this time next year, we're facing -- middle of summer next year, we're facing a decision from Japan itself in terms of Osaka being awarded openly licensed and, in turn, us getting the opportunity to start. And so overall, we remain extremely excited by it and focused on it. And remember, from a capital allocation perspective, we're 40% stake in that venture. So when I talk about $10 billion, and we talk about, I don't know, 55% debt, something of that nature, we're talking about a $2 billion bet into a market where I think the GGR and a property like that could be $4.5 billion, $5 billion over time.
Vitaly Umansky
analystAnd then just on capital allocation since we only got about 5 minutes left. MGM continues to kind of sell down the MGP stake, which I view as very positive. What needs to happen from here for that divestiture to fully be completed?
William Hornbuckle
executiveJonathan?
Jonathan Halkyard
executiveYes. It is a direction that we've been on for some time, and we continued that with the redemption of OP units for about $1.2 billion during the first quarter, as you noted, bringing our ownership to MGP down to approximately 42%. This is a process that's been underway for a couple of years now, and we will continue in that direction. In terms of what needs to happen, there's no threshold issue that we're waiting for. We certainly pay attention to the trading value of the shares. We had a plan to execute in terms of selling our real estate. We announced our -- the sale of the Springfield real estate to MGP about a month ago. That's kind of completing that project. So it's been an ongoing process. I expect it will continue. And we'll update our shareholders as we go on.
Vitaly Umansky
analystAnd on CityCenter, is there a view that, that will also, at some point, become asset-light? It's obviously already a joint venture. But is there a plan to fold that into a REIT as well down the road?
Jonathan Halkyard
executiveI think that possibility certainly exists. It's been a pretty frothy market for Las Vegas real estate. I think the most recent example would be VICI's purchase or a pending purchase together with Apollo of the Venetian at pretty strong valuations. So it's -- I think that's always a possibility. And I should note that on the broader question around MGP, I mean our view is that these sales are positive for our shareholders and that it's important that our shareholders of MGM Resorts are investing directly in MGM Resorts, and it's not as efficient to invest in MGP through MGM Resorts. And so that's the process of eventually shedding that ownership position over time.
Vitaly Umansky
analystRight. And then, I guess, big picture on kind of allocation of liquidity, allocation of capital. When you think about the waterfall of potential opportunities, share buybacks, kind of restarting and reaccelerating the dividend in light of kind of the robust recovery we're seeing in the U.S., debt pay down, how would you lay out that waterfall and kind of order of prioritization, including looking at any M&A opportunities as well?
Jonathan Halkyard
executiveThese are certainly matters that ultimately are arbitrated by our Board of Directors. But I would say, as a general matter that, right now, share repurchases is a top priority after, of course, investing capital in our own business to maintain our product and innovate with some new amenities for our guests. But share repurchases -- because we think our shares are still very attractively valued, a second priority would, over time, when it makes sense for us, is debt retirement. We're certainly aware of the -- and I think about our leverage is on a lease-adjusted basis because there is financial leverage associated with leases. So that would imply pay down of our traditional bank debt and bonds over time. And then I think third would be an increase in the dividend. But I certainly -- I wouldn't rule that out, given the strength of the business and just the free cash flow generation power of this company.
Vitaly Umansky
analystGreat. Thanks, Jonathan. And I think we're just about out of time. Bill, any final thoughts, words that investors should kind of take away?
William Hornbuckle
executiveYes, look, I appreciate the opportunity to say. Look, Las Vegas and our regional markets, I think, are on an extended streak here. I think there is a huge pent-up demand that's going to last several quarters. I think it will carry us through any ups and downs as it relates to convention and group business ins and outs. I think we'll see stabilization by the first quarter of next year in that activity case, as we've talked about. I think Macau is a little bit longer than we'd like. But I think fundamentally, it's in great shape. I think our BetMGM venture and ultimately, our ability to get into digital in a more meaningful way is something we're highly focused on for diversification, and as well as Japan. To the extent we can be less leveraged here in Las Vegas, over time, as I look at the big picture, and I think back 3 or 4, 5 years from now, I'd like to see us further diversify into some of those places for obvious reasons. And then ultimately, uptick our business in our marketplace. We have seen great value in wallet share. A lot of our technology and a lot of the things that we begin to do here, both in terms of reward programs and otherwise in digital transformation are focused on the idea of just getting greater wallet from those that are coming that, arguably, when Las Vegas resettles in at some growth rate, our ability to extract more from the customers that we have is important. And our ability to grow that customer database through things like BetMGM and other plays that make it a universe that's unique and different, I think, are going to be compelling for investors. And I think long term, we're going to be in great shape with all of that. So I appreciate the time and the opportunity to talk to your group. Thank you.
Vitaly Umansky
analystThank you for joining. It's always a pleasure to see you guys. Thanks, everyone, for joining the MGM fireside chat. We will see you next time. Take care.
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