Molson Coors Beverage Company (TAP) Earnings Call Transcript & Summary
March 9, 2022
Earnings Call Speaker Segments
Sean King
analystI'm Sean King, Americas Beverage Analyst at UBS. I'm very pleased to welcome the Molson Coors Beverage Company to the UBS Consumer and Retail Conference. Joining us today are CFO, Tracey Joubert; and Greg Tierney of Investor Relations team. Molson Coors is in the middle of a revitalization program designed to premiumize the portfolio, accelerate top and bottom line growth. The company recently reported fourth quarter '21 results that included 13.7% constant currency revenue growth and greater than 20% growth in underlying EBITDA. The company provided 2022 outlook for mid-single-digit organic revenue growth and high single-digit pretax profit growth on a constant currency basis. Before we start, I'm required to read a legal disclaimer. As a research analyst, I'm required to provide certain disclosures related to the nature of my own relationship not with UBS, with any company on which I express a view of today's meeting. These disclosures are available at www.ubs.com/disclosures. Alternatively, please reach out to me, and I can provide them to you after. And also before we get into questions, feel free to use the app on the table in order to submit your own questions and we can get to them at the end.
Sean King
analystSo Tracey, I guess we'll start here. Maybe we can just start broadly with an update on the key tenets of the revitalization plan. And what have you achieved so far? What's still left to do? And how could we see these start to materialize in the P&L?
Tracey Joubert
executiveObviously, thanks very much for having us. We're quite excited to be here. So we announced the revitalization plan back in 2019. And really, it was about building our company for sustainable long-term top and bottom line growth. And so there are 5 key components to that: the first one is building on the strength of our core brands; the second one was aggressively growing our Above Premium portfolio; and third was expanding beyond the beer aisle; the fourth one was building capabilities and enhancing our capabilities; and then the fifth pillar was around looking after our people and our communities. So if I look at the first pillar around building on the strength of our core brands, if we look at 2021, both Miller Lite and Coors Light in the U.S. and globally actually grew revenue. So Miller Lite was up 7.6%. Coors Light was up 4.4%, really built on the strength of our consistent marketing message. Coors Light embarked on the "Made to Chill" campaign a couple of years ago. We've stuck to that message, and it's working really well for us. So the strength of our core brands looking really good, and we continue to put marketing dollars behind those brands. The second pillar is around aggressively growing our above premium. And the hard seltzer is the big driver of our growth in above premium. Our Above Premium portfolio in 2021 is the sort of largest of the above premium of our portfolio that we've seen forever. So we're getting to a much more balanced portfolio, where we're skewing more to the above premium than we had in the past. And the big driver of that growth is -- came from our hard seltzer. So -- and Vizzy Hard Seltzer and Topo Chico seltzer are in top 2 -- 2 of the top 5 brands in the hard seltzer category. Topo Chico is #4 and we believe can be #3. So that was the big driver of the above premium. But in addition to that, we've got the emerging growth team. It's a business unit that we separated to really look at beyond beer and to grow in that above premium space. And they're growing off the back of brands like ZOA, new to us, new to us as an energy drink, the fastest-growing energy drink in the U.S. at the moment. Looking at other beyond beer categories like ready-to-drink coffee with La Colombe, but also the core is made up of some of the sort of big drivers of our growth as well. So our Latin American business had really nice growth last year, and we're planning for continued growth in LatAm. Our distributor business is part of that core as well. And then our regional craft beers, so beers like Terrapin, Atwater, Hop Valley, they fall into that category. So that's really where we're looking at expanding beyond the beer segment. And then the fourth pillar is around building capabilities. And we've invested a lot behind our business in terms of insights, analytics, revenue management, just the ability to make decisions a lot quicker with the data that we have. And then finally, one of our core values is around putting people first. And so we're investing a lot behind our people, making sure that we're supporting our people particularly with the 2 years that we've just come through and making sure that we're supporting our communities as well. So really happy with the progress that we've made in a pandemic as well as the inflation environment that we're seeing, the revitalization is really paying off for us.
Sean King
analystGreat. I guess, I mean, sort of within that, how far along -- what do you still have for the cost savings side? What do you still have to realize within the cost savings program? And how do you see that playing out over the year, 1.5 years or 2 years ahead?
Tracey Joubert
executiveSo cost savings is a way of life at Molson Coors. And I think we're really good at delivering cost savings. We announced that -- at the start of the revitalization, we announced a $600 million cost saving program. $450 million is really focused on the COGS line, so to mitigate the inflation. And then about $150 million is directly related to revitalization where it's mainly on the G&A line. So we've delivered -- in the last 2 years, we've delivered $490 million of that cost savings. So we've got a bit to go in the third year. But we don't stop there. I mean we continue to look at efficiencies, just better ways of working and we really have learned a lot through this pandemic. So a ways to go, but we're really excited about the foundation that we've laid so far through the revitalization plan.
Sean King
analystYes. And just to be -- just to sort of clarify, the remaining portion, is that more towards the COGS side or towards the G&A side?
Tracey Joubert
executiveIt's more COGS. We delivered some of the G&A early on as we restructured the business.
Sean King
analystOkay. Got it. And circling back to hard seltzers. And you guys have been successful amidst sort of the shakeout that we've seen in the category. When you think about a lot of the brands that have been discontinued and the success that you've had, is there -- do you see the potential that you could grow ahead of the category in 2022? Or are there certain innovations that you have coming, which can help increase your shelf space going forward?
Tracey Joubert
executiveYes. So again, I mean, we are really excited about our hard seltzer portfolio. So we've got Vizzy, which is organic. Vizzy has grown share every quarter since its launch. There is more innovation coming from Vizzy. So we've got Vizzy Mimosa. And then on the Topo Chico side, I mean we really weren't in many markets last year when we launched it. Beginning of this year, we've now taken it national. So that's rolling out right now. Very excited about that. Easy sell in. Everyone wants Topo Chico. They know the brand. So that really helps from a selling point of view. And then we've got innovation on Topo Chico as well. So we've got Topo Chico Ranch Water. We've got Topo Chico Margarita. So we'll continue to innovate in this space. It's important. We've got [ 7 ] share, we believe, in the latest read. And we know that seltzer is a big part of the beer space. We want to play in it. And so we'll continue to look at taking share because we believe we've got a big runway.
Sean King
analystSo the stated goal though is over the course of -- was to achieve a 10% share of the category?
Tracey Joubert
executiveAnd we don't want to stop there.
Sean King
analystYes. Okay. Well, great. I'd love to get your -- in the context of Topo Chico, I'd love to get your latest thoughts on the expanding relationship with Coca-Cola. Like, did the success that you've had with Topo Chico play a role in your decision to partner up on Simply Spiked? And then sort of the secondary question on that is, what do the shared economics look like either for the Topo Chico or what they potentially could look like for Simply Spiked?
Tracey Joubert
executiveYes. Look, I mean, we're really excited when Coca-Cola chose us to partner with them. I think they could have gone with a number of companies. But I think the strength of our distribution system as well as the world-class chain team that we've got, I think certainly helped that decision. And the work and the innovation that we've done around Topo Chico, I think, has allowed us to now take another brand of Coca-Cola. Simply, which is a $1 billion brand. It's the second largest brand. It's a brand that everyone knows. So when you've got a well-known brand out there, it's just so much easier. And so -- yes, we're launching Simply Spiked Hard Lemonade -- Spiked Lemonade, and we're really excited about that as well. So in terms of, again, where can this go? We haven't given specific guidance. We've obviously got internal targets, but we're really excited because this plays into a different space. So Simply plays into the full flavored alcohol beverage space. And it's a space that we believe is growing, and we want to make sure that we're part of that.
Sean King
analystOkay. Is it -- if these -- Topo Chico has proven to be successful. But if Simply proves to be successful, do you see an opportunity to continue down the path with these partnerships?
Tracey Joubert
executiveYes, I mean we've got a number of partnerships that we are involved in. And in some cases, some categories, we may just want to grow ourselves organically and innovate within sort of our own portfolio. And then there's partnerships like Coca-Cola, where you've got a brand like Topo Chico, where you've got a brand like Simply, it's much easy to use those brands and innovate with a brand name like that. So we'll partner that. We've got ZOA as well. It's a little bit of a different partnership because we do have a small equity stake, but we have the distribution rights. And so that's a little bit of a different way to go to market. And we'll learn from these and continue to look for those white spaces where we think the next bit of growth is going to come from. And if it means we use a partner to do that, we will, if it makes sense. Or if it means we do it organically, we may do that as well. But I think we've learned a lot with the wide range of sort of partnerships and right to markets over the last couple of years.
Sean King
analystYes. I'm a little disappointed because you promised that The Rock was going to be coming to talk about ZOA for this.
Tracey Joubert
executiveI can understand that.
Sean King
analystYes. I have to sort of turn to recent trends. Like starting with the U.S., what are you seeing in terms of demand in the on- and the off-premise? And I know that things look a lot different in January and sort of how we're kind of emerging from that with Omicron. And secondly, kind of thinking longer term about the on-premise, do you see it going back to where it was prepandemic?
Tracey Joubert
executiveYes. So January did start slowly. In fact, December ended slower and January started slower. On our Q4 call, Gavin really spoke to the Omicron being the big driver of that. We saw that resurgence in Omicron sort of mid-November. It did impact people just wanting to go out, particularly in our U.K. markets, where although the on-premise was open and people were just reluctant to have the holiday parties and Christmas is a big time in the U.K. So we definitely saw that slowdown impacting our fourth quarter and then into January. But as February sort of started, we saw more people going back to on-premise, more on-premise opening. We've seen quite a rapid increase in that across all our markets, mostly more so in the U.K., in the U.S. as well and then to a lesser extent, in Canada. But across all our markets, we are seeing the uptick in on-premise, which is obviously really important for us to get back to the levels that we saw in 2019. So as we sit today, we're not quite at the pre-Omicron levels, but improving every day. And some markets are a little bit different to others, but definitely seeing a ramp-up.
Sean King
analystYes. One question about the on-premise. I know this was a thesis that was going around back in the beginning of the pandemic and coming out of pandemic was that some of the well-known established brands would gain market share. Is that something that you believe is playing out? Or do you think you're going to go back to the same level of fragmentation on the on-premise?
Tracey Joubert
executiveYes, I do think there's a bit of the sort of pandemic, which people were going back to those well-trusted brand, including retail. They didn't want to get stuck with 50 different small [indiscernible]. We have brands in the on-premise that have a high velocity that move very quickly. So that was important to retail. I also think, though, that when we look at brands like Miller Lite and Coors Light, I mean the health of those brands are improving because of the messaging. And I've spoken a little bit earlier about that consistent messaging around what do those brands stand for and making sure that you stick to that. But also, we've continued to put investment dollars behind those brands. They're important to us, and we'll continue to put the marketing pressure because those brands are big, they've got a role to play and they're very healthy at the moment.
Sean King
analystGreat. Yes, I want to -- a question about -- is this is related to the revitalization plan, but thinking about -- thoughts on premium in the context of the current inflationary environment that like consumers are facing. Like do you see a risk to trading down as consumers feel those pressures? And could there actually be a scenario where you might sort of regret having eliminated a lot of the economy brands in the portfolio?
Tracey Joubert
executiveYes. So we certainly -- during the pandemic, we actually saw the opposite. We saw people trading up. And even prior to that, when we've had in the last couple of years, where there's been higher gas prices or higher unemployment, we see more of that trade up than trade down. Now I mean, having said that, we have always said that all segments matter in beer. And so we'll always play in the economy. We'll play in the premium lite segment and now moving more to playing in the above premium. When we look at the SKU rationalization, we had always planned -- revitalization plan. We'd always plan to take out SKUs. We just -- we had too many SKUs in that economy space. And the hundred-or-so SKUs that we took out were mainly in the economy space. We had always planned that. The pandemic actually accelerated that. With supply challenges and capacity challenges, we actually made that decision a lot quicker. Now again, with the brands that we've got remaining and we've been very focused as to what brands we keep. They are the big healthier brands. It's a lot more -- our focus is a lot more condensed. We still play in a big way in that space. We're not going to give that up. But we've got brands like Keystone that plays in the sort of economy lite segment. We've got Miller High Life, that's more the full body in that segment. We've got Steel Reserve Alloy Series, which is the flavor side. And then we've got Icehouse, which is in the ice category. So we play across all categories, all segments, that's really important. The other thing that the SKU rationalization helped with is not just the portfolio, but also taking a lot of complexity out of our breweries. The more SKUs you've got, the more complex it is and the more costs. So that certainly helped from an efficiency and a cost point of view as well.
Sean King
analystGreat. I recognize it's very early days, but I guess how are trends holding up in Europe? And I know that your exposure to like certain geopolitically impacted areas maybe small, but -- I mean is there a risk to -- given how important the on-premise is in your European business, is there a risk to that impacting consumer sentiment?
Tracey Joubert
executiveI'm actually going to let Greg talk for a little bit. Greg, why don't you answer that one?
Greg Tierney
executiveSure. Thanks, Tracey. Thanks, Sean. So our -- I mean, I guess let's first start with the Russia-Ukraine. We have a very minimal, call it, immaterial portion of our business that sits there. So we're not seeing that from a commercial standpoint as an impact. I guess also if you look at input costs, we don't get a lot from Russia-Ukraine, right? So from that side of the business, not an impact. And then frankly, obviously, the thing that that's doing is raising some costs, right? So we're seeing inflation, whether it's in energy or other costs. We've not seen an impact, at least short term, right? It's something the team is looking at really closely. But we've always said beer is -- we like to call beer an affordable luxury, and we've not seen consumers step away. Again, something the team is monitoring very closely though.
Sean King
analystGreat. Yes, I wanted to move to the 2022 guidance. And it's a question that I've gotten from a lot of investors as it relates to that guidance, some would argue that in 2021 -- 2021 guide fell a little bit short of the EBITDA guidance. So why should investors feel confidence in the mid-single-digit organic sales and high single-digit pretax profit for 2022?
Tracey Joubert
executiveYes. So in 2021, we did actually hit our top line guidance of mid-single digits. However, the Omicron created more of an issue in the U.K. than -- I mean, we weren't expecting the resurgence of that variance. And we did -- we were expecting higher sales still within that range. But with the U.K. basically going through what they did over November and December, our sales fell short of where we thought it would come out, but still within the mid-single-digit guidance range. If it hadn't been for that, we believe that we would have met the EBITDA guidance, which we did slightly miss.
Sean King
analystGot it. When I think about the guidance, like what are outside of your control, even what are some of like the biggest risks to being able to achieve that guidance?
Tracey Joubert
executiveI mean I think the big thing again is if there's some kind of resurgence of a variant from coronavirus. We know that, that impacted us significantly with the on-premise shutdown. So that would be something. And we're obviously watching commodity prices. We've spoken about our hedging program and that kind of thing. But if commodities continue to sort of skyrocket and spot prices go up, that could impact the exposure that we do have to the spot market.
Sean King
analystGot it. When I think about this year's guidance, sort of it represents a return to both top and bottom line growth or bottom line or pretax profit growth. How much of that is sort of a reopening dependent versus cycling of some of the discontinued brands or just improving underlying fundamentals?
Tracey Joubert
executiveYes. I'm going to let Greg answer that one as well. We're going to do like the...
Greg Tierney
executiveThanks, Tracey. So Sean, I mean, there's a combination of both, right? So we do get some tailwind from reopening, right? We do certainly have some benefit from just greater premiumization that we've done in the past. As well, we have a couple of headwinds like continued 1 more quarter of our economy SKU elimination that we did, prioritization first and elimination in the third quarter. And then -- but I guess, largely, there's certainly benefits to continued progress against our core, right? So strong performance on Miller Lite and Coors Light. If you look at recent share trends, we've got Coors Light growing share of the industry in a recent read. Miller Lite just a tick behind and then obviously continuing to premiumize our portfolio. So a little bit of both.
Sean King
analystGreat. Yes. I don't want to frame this one as asking you to guide for 2023, but is it possible when I think about what's underlying, what's transitory that you could potentially be reshaping the business for growth in 2023? Maybe that's -- I guess, is that part of the plan?
Tracey Joubert
executiveIn terms of our portfolio?
Sean King
analystYes. Yes, in terms of like getting back to top line sales growth really...
Tracey Joubert
executiveYes. I mean the whole revitalization plan is about transforming our portfolio. And part of that growth in the top line is coming from mix. So as we move our portfolio more to the above premium, so mix plays a big part in that revenue growth and then obviously, some of the pricing that we've spoken about helps that as well.
Sean King
analystAll right. I want to move to sort of the beyond beer. I guess I'd like to get a little better understanding of sort of the genesis behind the move beyond beer. And was it a desire to support growth when the mainstream beer was no longer really a growth engine? And understanding of the supply chain capabilities that you have or something different like strengthening the relationship with distributors and retailers or maybe a combination of all these things?
Tracey Joubert
executiveYes, I think it is a little bit of all of those. The emerging growth unit was set up as a growth engine for the company and looking at those white spaces where we haven't played before, but we believe we have a right to win in a space and we can use our very strong distribution network. So moving beyond beer helps us with the above premium story because the brands that we have and the brands that we're looking at and the categories that we're looking at all play in that sort of above premium space. So that's a big part of the growth for Molson Coors. And then obviously, using brands like ZOA and La Colombe where we don't -- it's not organically ours, but we can use our distribution network and sell it into chain is a very important part of that growth that we wouldn't have had if we didn't partner in that space as well. So...
Sean King
analystGreat. Yes, I mean, I would argue that you guys are doing a lot, expanding into all different brands, distribution agreements. Given all of these brands, distribution and new initiatives, do you have sort of a structured approach as to when you would pull the plug on something if it's not reaching escape velocity because it does seem like you guys are doing a lot at this point?
Tracey Joubert
executiveYes. So as I said earlier, one of our -- the arms of our revitalization plan is enhancing and improving our capabilities. And so being able to have the insights and the data that tells us what's working and what's not working early on is really helpful. So Coors Seltzer in the U.S., I think we had the branded market for 6 months and we decided to pull it. But then focused on Vizzy and Topo Chico, which we saw was growing. So the insights capability is allowing us to pull brands a lot quicker and then putting fuel behind brands that are growing. Now having said that, about Coors Seltzer, if you look at the Canada market, I mean, Coors Seltzer is doing really well there. Coors Seltzer and Vizzy together got lion's share of the Canadian market. So we were able to take the insights and say, "Hold on, that is actually working in Canada. So we'll keep it there, but we'll pull it in the U.S." So I think that capability has been huge for us in being able to make the decisions a lot quicker.
Sean King
analystGreat. All right, we'll move to sort of current supply chain challenges. There wasn't a lot in the fourth quarter prepared remarks or even analysts' questions about related to packaging constraints, but that we've been hearing from other companies. I know that you said that like inventories were in a far healthier position. But are you seeing any challenges on actually -- I know the prices are going up, any challenges on actually sourcing of various materials? I know we've heard about -- from other companies, heard about brown glass, we've heard about regular-sized cans, heard about slim cans. It's always this moving target of what's in short supply. So anything you can share on that?
Tracey Joubert
executiveGreg?
Greg Tierney
executiveSure. So Sean, I mean, certainly there is some tightness in the industry and we've heard a lot about that, right? But if you look at where we're at from an aluminum can standpoint, where -- we feel like we're in a really good position. There's a couple of SKUs that may be a little bit tight, but overall very good position. Same for glass; again, primarily a good position. And I think it's -- you mentioned the inventory build, right? We did build 700,000 barrels of distributor inventory coming in. So we start the year off at a significantly better place than we were a year ago, pre all the challenges that we saw. And I think the last point Gavin made it on our earnings call, if you look at our out-of-stock position right now, we're back to prepandemic or better than we were in prepandemic levels. So overall, from a supply, from an out-of-stock standpoint, we feel really good.
Tracey Joubert
executiveI mean the other thing that we did last year as well, just to add to that, is last year was a difficult year because we had to -- it was painful. We had to get cans from all over the world. But what that has helped us do is actually build relationships with new suppliers. So we've diversified our suppliers as well. So we're able to get cans from a number of can suppliers versus more of a limited number that we had previously. So diversifying supplies is deeply helping as well.
Sean King
analystGreat. And just related to that, are distributors -- maybe this is a question about where inventory stand versus where you think that they should stand with distributors? And is there any sort of -- have you seen any because of the pandemic, any changes in how much inventory distributors want to change? What would want to carry? I mean I'm assuming in some cases, it's more; in some cases, it might be less.
Tracey Joubert
executiveYes. Greg, do you want to take that?
Greg Tierney
executiveYes. I mean I think at a very high level, no, right? I mean certainly, distributors are -- they are concerned with some of the overstock positions they saw in some of their brands. So they're certainly conscious of it. But at the same time, they have gone through these challenges just like we have where we've -- nobody wants to be short either. So I think it's something we're really collectively managing really well together, but I think both parties are really conscious of it.
Sean King
analystGot it. Does the huge -- the huge spike that we've seen in aluminum in recent weeks, should I think of that as presenting a headwind for FY '22? Or should we be thinking of that as more of a FY '23 headwind, when I think about your hedging policy?
Tracey Joubert
executiveYes. I mean I don't want to get into the exact percentage of coverage that we have got. But what I can tell you is we hedge all commodities. And for 2022, we feel really comfortable with the coverage that we have got. Now the way we hedge is we typically hedge over a 3-year period with more hedge cover in the first year, a little bit less in the second year and less in the third year. So they're all -- I mean if commodity prices continue to rise, we do still have exposure to the [ spot ] market in year 2 and year 3. So I mean that will impact us. But for that reason, we've got things like our cost savings program, the portfolio mix, which we're driving that's going to help offset that inflation.
Sean King
analystGreat. Another spiking input would be on fuel costs. And I guess when I think about fuel cost spiking in the U.S., in the -- overlaid in the 3-tier system, does that impact your margins this year versus how does it impact margins next year? I know Greg, you've spoken about this before, so I'll throw this one at you.
Greg Tierney
executiveSure. So yes, we set up our distributor freight and field program probably a decade ago, and we've been running that very consistently each year. Sean, the way that it works, we set a price at the beginning of the year. That price, in essence, it insulates distributors from significant spikes or moves. And then in the subsequent year, we true that up on a 50-50 sharing basis, right? So last year, obviously, with the significant inflation we saw, we bear the risk of that in year. And then in the subsequent year, we trued that up on a 50-50 basis, right? So the pricing for distributor freight and fuel program did go into effect, the increased pricing on January 1. And that's going to stay consistent through this year. And obviously, then next year, it will be what it will be.
Sean King
analystOkay. And then that just the way it actually translates into revenue for you because it's...
Greg Tierney
executiveYes.
Sean King
analystOkay. Got it.
Greg Tierney
executiveYes. That's exactly right.
Sean King
analystI want to move to sort of capital allocation, kind of tying your long-term strategy with capital allocation. In order to argue that a lot of investors saw your stock as more of a dividend income stock until the dividend was cut in the face of those challenges, but now it's back. Is most -- is the company -- and when you think of the company of the future, is it more of it like an income stock, like a stable growth story or somewhat of a balance in between?
Tracey Joubert
executiveYes, I'd have to think it's both. If -- again, if you think about revitalization plan, it's about growing the top line and the bottom line. But also, as you've said, I mean, we've paid a dividend for a very long time at Molson Coors. And for us to suspend that dividend was a very difficult decision. But when we did suspend it, it was always our plan to bring it back as soon as possible in a way that was sustainable, but also in a way that we could increase the dividend as our business performance improved. So just a couple of weeks ago on our call, we did announce that the Board had approved a 12% increase to our dividend. But obviously, the only way that you can keep growing your dividend is you need to grow the company as well. And so it's a bit of both and the revitalization plan and the guidance that we've given plays directly into that. So...
Sean King
analystGot it. I want to take some additional questions here. And anyone, feel free to add questions through the app. But one here is, what are you seeing in terms of price elasticity just given the price increases, which are historic price increases, is a much smaller range and I believe that you've been guiding to?
Tracey Joubert
executiveI think it's early days. So we put the -- we normally take price increases in the spring. We took it earlier this year. And we took it -- we are -- it's planned to be around 3% to 5% on average, depending on market. Again, it's early to actually understand the elasticity. But we've got revenue managers that sit in every one of our markets, and we've got this really great revenue management team that look at our brands, the elasticity, the SKU, by market, where we've got the #1 brand in a market or it's #2 or they take all of this into account market by market, understand the elasticity, as I say. But it's still early days for us to see. But certainly, 3% to 5% is much higher than traditionally what the beer industry has taken. So we're watching it really closely.
Sean King
analystGot it. Another one here kind of on some of the other brands. Just like what kind of -- reasons for constructive outlook? Or how do you see sort of the trajectory for Peroni and Blue Moon into next year -- or this year...
Tracey Joubert
executiveI mean we are really excited about both those brands because as the on-premise comes back on, those are strong on-premise brands that play in that really high above premium space. In fact, I think it was 2 days ago, we launched the new Peroni campaign. So we believe in that brand. We're excited about it. I mean it grew -- Prepandemic, it was growing really nicely on-premise. And the same thing with Blue Moon. And with Blue Moon, we also have innovated a lot. So we've got Blue Moon LightSky Tropical Wheat. That's an innovation this year that we're launching. Blue Moon LightSky that we launched was 2 years ago and was, I think, the best year launch of the year. So we know we've got strong brands in both of those. And as the on-premise comes back, we expect to see those brands continue to grow.
Sean King
analystGreat. I guess, reasons for a constructive outlook on the core brands, Miller Lite and Coors Light, is it just the consistency and success of the marketing campaigns that you've had? What are some of the key drivers for -- because those are really, in a lot of investors' view, what's going to be moving the needle for the company going forward.
Tracey Joubert
executiveYes. I mean definitely, the consistency in the message. We've seen that play out over the last while. But, Greg, do you want to add anything to that?
Greg Tierney
executiveYes. I mean I think, Tracey, that is the biggest piece, right? And if you look at the consistency and the messaging just that overall brand health, it continues to improve. We've not been in a position very many times where both Miller Lite and Coors Light are growing at the same time or healthy at the same time. And if you look at our performance right now, you can see that, right? You can see the strength of both of those brands. They've taken share now -- share of segment for like around 7 years, right? And we feel very good and the on-premise now being open, that helps us as well. Both brands play in the on-premise, but also our ability to market and execute as the reopen that helps.
Sean King
analystVery good. I think that's actually all the questions that we have. So we will be able to end a little bit early here. But I want to thank Tracey and Greg for joining us today and to anyone listening in, please enjoy the rest of the conference.
Greg Tierney
executiveAll right. Great. Thanks, Sean.
Tracey Joubert
executiveThank you. Thanks very much.
For developers and AI pipelines
Programmatic access to Molson Coors Beverage Company earnings transcripts and 32,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.