myprosperity Pty Ltd (HUB) Earnings Call Transcript & Summary

May 3, 2023

Australian Securities Exchange AU Financials Capital Markets m_and_a 58 min

Earnings Call Speaker Segments

Operator

operator
#1

Thank you for standing by, and welcome to the HUB24 Limited Analyst Briefing. [Operator Instructions]. I would now like to turn the conference over to Mr. Andrew Alcock, Managing Director. Please go ahead.

Andrew Alcock

executive
#2

Good morning, everyone. Thank you so much for joining us at short notice on what we believe is a very exciting day for HUB24 to announce an acquisition that we've undertaken, the acquisition of myprosperity. I'm updating to you from Perth. I'm actually currently on an adviser roadshow. And having spoken to a number of advisers last night about what makes HUB24 tick and our DNA in empowering better financial futures together, I wish I would have been able to share this with advisers yesterday evening in Perth, but certainly keen to share it this morning because it had been very relevant to the discussion we're having yesterday. So HUB24 this morning is announcing the acquisition of myprosperity. Effectively, it's an online client digital portal that are doing really well in the market and really helping -- will help us accelerate our strategy. But absolutely, it's about who we are and in terms of empowering better financial futures for Australians and helping advisers and accountants reduce friction in the advice process. A great acquisition for HUB24, a very strategic acquisition for us in terms of progressing on that strategy. So I've got Jason Entwistle; and Kitrina Shanahan here with me today. They're in Sydney. I'm in Perth, but looking forward to giving you a short presentation and opening up for Q&A. We might move on to the next slide, which is about the acquisition of myprosperity. As I said, the acquisition is about accelerating our strategy. We talked quite often about Platform of the Future, that as a business, the disruption -- that doesn't want to be disrupted. We want to continue to lead change in this great industry and really unlock value for customers and advisers through the use of great technology in the advice and wealth management space. So this acquisition helps underpin that. It strengthens our value proposition and certainly aims to create further growth opportunities for us and the businesses inside the HUB24 group being HUB, Class, NowInfinity and now myprosperity as well. As I said, it's a highly -- high-value strategic asset with established capability and client base. Jason Entwistle will talk a bit more about the history and the heritage and the functionality in myprosperity, a market-leading client wealth portal that's really positioned for growth moving ahead. And in the HUB24 stable, we hope to accelerate that growth for both them and for our businesses as well. Increasingly, financial professionals are looking for digital client engagement portals as opposed to having to go through multiple different front ends or different systems for different providers with the clients. It's headed all in one place. But increasingly, let's make it -- be digital and secure in terms of cybersecurity and not the e-mailing sensitive documents around the marketplace. So it really resonates in terms of that demand there. So sort of accelerates our Platform of the Future strategy. Over time, it will provide a single client front-end access to the HUB24 platform offers, both custody, noncustody, Class, NowInfinity and HubConnect as one way of accessing -- one way of doing business with our stable of businesses really giving you an integrated ecosystem, if you like, across the value chain and across the services we have for clients and financial professionals. The acquisition we expect is going to reinforce our current #1 position and support our current growth trajectory. It's great for advisers to see and the customers to see us continuing to invest and continuing to think about the future and what we can do to create more value moving forward, and strengthens our competitive advantage across our business to support further market share growth, and correct some new opportunities where we can use myprosperity with other businesses inside the HUB group, to look at ways of accessing different parts of the market with different clients and product mixes, as well as creating a better value proposition for end clients. Moving on to the next slide, a bit of an overview of the transaction. As I said, we've agreed to acquire all the shares of myprosperity. Just waiting for the slide to -- sorry, I can't see the slides moving. There you go. Sorry, folks. We're acquiring 100% of myprosperity; $40 million of HUB Limited ordinary shares at the 30-day VWAP being last night of $26.73 (sic) [ $27.63 ]. So that's about 1.4 million shares being issued with up to $11.5 million in ordinary shares or out of the 400-odd thousand shares to be issued subject to conditions and performance hurdles over the next 3 years being progressively met. And that includes integration of myprosperity fully into the HUB24 platform, a line integration, followed by a deep integration across HUB, Class, NowInfinity and all offers and some revenue synergy targets are between $7.2 and $21.2 million by FY '26, which will be the measures we'll use in terms of determining how much further consideration is paid for the acquisition. In terms of our financial impact, it's a really strategic transaction for us supporting our current value proposition and future growth. Expected to be EBITDA positive in '25, EPS neutral in '26 and EPS accretive in '27 of about 4% to 5%, with moderate transaction costs of about $400,000 in this financial year and minimal implementation costs. The CEO of myprosperity, Mr. Peter McCarthy, delighted to have him joining our team, will remain a core part of the business. We are buying the business and wanting to operate as a wholly-owned subsidiary, but allow the business to retain its own corporate identity, brand, Melbourne-based team to really continue to execute on their own growth strategy looking after their existing clients and pursuing further growth as a stand-alone portal, as well as the opportunities that arise for both of us with integrating -- or further integrating myprosperity into HUB24. You might not be aware that HUB24 and Class currently do provide data feeds to myprosperity as third-party data providers. We've done that for a number of years. But our plans, and Jason will talk a bit more about this to do some further integration and have some of the functionality myprosperity coming to the HUB24 platform to accelerate that single view of wealth strategy and platform of the future. We're targeting completion prior to June 30, '23, and we'll keep you posted on that as well. So a bit of an overview of the transaction there. Moving on to the next slide. Just a little bit about myprosperity. And just starting on the right-hand side of the slide there in terms of their current business profile, they have about 440 relationships with accounting or financial advisory firms. They are able to report and service about 60,000 households. The word household is really interesting there because if we think about a single view of wealth for a client, that single view of wealth might include their family trust, it might include their SMSF, it might include their spouse or their children or extended family members' wealth in terms of how they invest and where they're investing. And so getting a holistic view of household wealth is really key for advisers to have great insight and deliver great outcomes for their customers. It's about 16,000 premium subscribers. So that's a software subscription service model. There's 2 models of delivery for myprosperity currently. And there's a premium subscriber level where subscribers pay a higher fee. About $4 million of revenue for the business estimated for FY '23. And interestingly, the assets and liabilities that they're tracking to help financial professionals are in the realms of $135 billion of household assets being tracked and $22 billion of liabilities. The portal has a whole lot of key features in terms of digital document signing, consent, task automation, helping accountants and financial advisers get approvals to proceed with work from clients' virtual rooms. I know Jason will talk a little bit about virtual rooms and collaboration that creates. It integrates really well with leading accounting and financial planning practice management systems to help with onboarding, digital forms, tax checklists and so forth and portfolio reporting. On the left-hand side, look, myprosperity is a leading provider of secure client portals, connecting clients and their advisers together. The company is Melbourne-based, in 11 -- 2011 established. So leveraging from some development that's been going on for over a decade and we're really delighted to be able to bring that to the HUB24 stable and go to market with that fairly rapidly. 33 employees, as I said, it's a leading portal that increases efficiency and streamlines engagement. Jason will touch on that in the next few minutes. It combines their proprietary technology with an ecosystem of third-party integrations. We'll give you a snapshot of those in a few minutes as well. So that's the usual SaaS-based accounting platforms and other feeds. And as I said, software subscription model uniquely positioned for the next phase of growth. Myprosperity has done a great job being a software subscription service in the marketplace with some take-up occurring -- some broad take-up occurring. And the business really at the next phase of its growth and should benefit very much from being integrated with the HUB24 family and stable as well. Okay. Moving on to the next slide. I'll hand over to Jason Entwistle, who is our Director of Strategic Development, to give you an outline of the strategy, the rationale and how it fits in the broader market. Over to you, Jason.

Jason Entwistle

executive
#3

Thanks, Andrew. Good morning, all. So HUB already sits in the advice and the accounting industries. And obviously, some of those firms are multidisciplinary doing both. So that's a big market, and we have significant relationships across that market. We really believe that myprosperity allows us to broaden and deepen our relationships into that market, providing new ways we can engage with our existing clients and allowing us to recruit new firms -- new accounting firms, new financial advice firms into the group with myprosperity as the sort of entry point for their new relationship with HUB. We're really excited about the technology and what it can deliver us. Obviously, those financial professionals that will use myprosperity, they serve a very significant number of Australians. So around 6 million Australians have a relationship with an accounting firm and about 1.8 million Australians receive financial advice through an adviser. So there's actually been quite low adoption of portal technologies to help financial planners and accountants service that market. Now why is that? Our view is that there's been relatively low adoption because the functionality historically hasn't really been there. So the big tech providers and I'm talking of financial planning tools and platforms, et cetera. Yes, we have portals, but it's very much being focused on just our little part of the woods, if you like, without delivering the full solution that advisers and accountants need for their whole business. So there hasn't been significant investment in the portal technology historically. Myprosperity is an outlier. 11 years of sunk development, a business that's absolutely poised for growth and has the functionality to deliver into this market. I think another part of that has been the low confidence of the financial planning professionals in the underlying data that is serving through the portal. If you don't trust the underlying data, you're not going to give real-time access to your clients. And with our Class acquisition, our data service initiative, we really believe we can deliver trusted data, secure data through the portal and through the financial planning business, through the accounting business to those end clients in a way that the adviser and accounting firm, they'll be proud of it. They want their clients to have access to the portal and deliver a great experience. And I think the old habit of e-mailing information around has also been dying hard. Today, accountants and adviser's are still asking clients to send really sensitive information by e-mail. And we know with the cyber attacks, the global cyber attacks that are occurring, that, that has a limited life span. And so with myprosperity having built the functionality, HUB can underpin the data quality. And with the risk of the cyber attacks forcing groups to change because the data is too [ feeble ], too sensitive for licensees and insurers to accept that -- the old practice of e-mailing things around can live on. So we think the whole industry is on the edge of a big change in how we interact with our end clients and adopting a secure client portal is going to be a necessity going forward. So that's a massive opportunity for us. It's a massive opportunity for myprosperity. But we also see it's a real opportunity for advisers and accountants to engage clients in a new way to improve engagement through digital means. It's mobile, means it will increase their efficiency and delight clients with the new mobile experience. So hence, we're so excited about where we think this can go. We can go to the next slide, please. So just on that, so it really is changing and transforming the engagement. As I said, clients have 2 big problems in managing their wealth where they're dealing with advisers, accountants and sometimes lawyers for estate planning. At the moment, those interactions are quite binary one-off. I'm dealing with my accountant today, I'd like to deal with my adviser next month, et cetera. And they're very manual in the way we transfer data and often by e-mail. So for the client to get a single view of their household wealth for their balance sheet and for the client to have those financial professionals collaborating with each other rather than a client having to manage the relationships, it's been difficult. And that's what we think myprosperity solves. Andrew mentioned the concept of rooms. So myprosperity has a digital environment in which those financial professionals with the permission of the client can collaborate with each other, they can share the data, they can see the same data and they can manage to do these tasks for each other, et cetera, in a way that it takes the burden off the client from managing those interactions. And they can also see all the data in one place. So it really is that household view of wealth. So again, coming back to it, we think this is for a whole bunch of reasons, there's being the cybersecurity angle, the need for advisers to engage in different ways and delight clients and take the burden off the client in managing their relationships. We think the client portal kind of current industry is about to take off, and hence, we've acted with this acquisition. Moving on to the next slide. One of the unique things about myprosperity is the fact that not only does it service the needs of advisers in delivering a client portal to that part of the industry, but it also deals equally with accountants. And given that we have the Class business, NowInfinity and a lot of accounting clients, we have the platform with a lot of advice clients. Myprosperity sits very snugly in the middle servicing both. And it's done the work to integrate to the practice management systems or the tech ecosystems of both third parties. So it integrates with software like Xero and APS, GreatSoft and MYOB for the accounting practice management, integrates with Iress, with Xplan, Midwinter and AdviserLogic on the financial planning practice management. So in signing up as a new user of myprosperity, those data interfaces are turned on. The client data is absorbed by myprosperity, the adviser or accountant then manages the aggregation of that data at a household level and delivers it to the client. It's a very easy setup. We think the barrier to adoption is really low. So we're really excited about how quickly this can get rolled out. On the -- we've talked about our platform and the purpose of platforms for the last 30 years being the delivery of a single view of wealth for the client that the adviser can manage, one way of doing business. So the advisers' back office is far more efficient. And things like giving advisers and licensees visibility and reporting and insights on all the data that they effectively hold. And you've seen these diagrams before. So we really see myprosperity as the core of our platform of the future that we've been talking about for a while. So this is really giving us a much faster entry to market for the capability that we've been on a path of building. We've done a lot of work through acquisitions, through development of building the underlying data capability that will underpin this. We've got a lot of functionality. I think you've all seen our [indiscernible] functionality that we've built on top of that market-leading the way we report on the portfolios. And so with all of the data that we have from the platform assets, other platform data we have through our Data-as-a-Service, which Class underpins, things like open banking is coming through. Other assets like investment properties that myprosperity tracks, they can track cards, you name it, they can track any asset. And then we have our significant noncustody administration, which has given us a lot of broker fees for shares that are held on [indiscernible]. So with all of that data coming into the myprosperity ecosystem and being delivered through the portal, we really think it fast tracks how --- our strategy of delivering that Platform of the Future for our clients. Again, you've probably seen this diagram before or parts of it. So picking up on that theme, our HUBConnect infrastructure with all the data interfaces that we have underneath is driving not only our platform but the other parts of that business, HUBConnect, Class and NowInfinity. And we're increasingly integrating all of that capabilities together. The great thing about myprosperity acquisition is this will be our face to the world. So this will be the single portal in which we're able to deliver all of that capability to our clients and their end clients. And the functionality of myprosperity with the document vault, for instance, we have a document vault sitting within HUB24. We have one sitting within NowInfinity and Class. But myprosperity will be the expression to the world of a single vault that the adviser and the client can access at one point to get all that information. myprosperity has a Task Tracker to keep the financial professional and the client on track with whose next action is -- whose job is -- who's on the hook for the next section in trying to keep the advice process or the accounting, the tax process on track. It has significant e-signing capability. And I mentioned the virtual rooms before, it has the Fact Finds and really importantly, it has the interfaces to the ecosystem of the financial professional, being accounting software or the financial planning software. So it's all in that one place. But we definitely intend to deliver Class, NowInfinity, HUB24 and HUBConnect capability through myprosperity to the market. We will also incorporate some of the myprosperity functionality within those solutions. So when you buy a HUB24 platform, over time, some of the myprosperity capability will be living within the platform and delivered as part of that solution. The same for Class, the same for NowInfinity. So it will go 2 ways. myprosperity will continue as its own business with great tool that it is. We really want it to grow. We're going to invest in that growth, get it to market. But increasingly, the capability that they've built over the last 11 years, some of that capability will start to live within the platform, within Class and be packaged up as part of our solutions. Andrew, I want to hand back to you.

Andrew Alcock

executive
#4

Thank you, Jason, great. That's really good -- a good explanation there of how myprosperity fits in the world of wealth value chain, but also integrated with HUB24. And as Jason touched on, continuity for the business itself. So if we move on to the next slide, as being part of our business or the HUB24 business, myprosperity is going to benefit from a long-term committed partner that really is wanting to invest and continue to invest in myprosperity and the overall HUB24 offer to the marketplace to accelerate growth for both businesses. As Jason said, continuity for myprosperity, so yes, the functionality will gradually move into -- some will move into HUB24. But in and of itself, myprosperity will continue to operate as a stand-alone entity as a portal with software subscription revenue in the broader marketplace to its existing clients, continue to invest and change and grow, and it has the functionality offered and seek new clients on that basis, as well as being integrated into the HUB24 ecosystem. So as part of HUB24, there's the benefits of continuity for the team, the strategy of current clients, as well as the opportunity to grow linked with HUB24, backed by a committed partner and backed with some investments to drive that growth. Over the longer term, myprosperity customers will benefit from a deeper integration between HUB, Class, NowInfinity and obviously have access to HUB24 group relationships to help that business grow even further provide opportunities. So benefits for myprosperity. It is on the cusp of a great business that's leveraged or positioned really well for ongoing growth, and in the HUB24 group, us leveraging each other's capability to do that will accelerate that growth and accelerate our execution of the platform of the future. So a win-win for everyone. If we move on to the next slide, I've got one more before we open up for questions, but the acquisition in summary on the right-hand side there, and I won't repeat that, you've got the financial details, as said earlier, with the consideration, the EBITDA impacts and the EPS impacts expected to be accretive in FY '27 to about 4% to 5%. With the acquisition in summary, it's a highly complementary business. And I hope you can see from the presentation this morning how that fits and works with our current vision and so forth. It's complementary in terms of culture and values as well, really aiming at challenging the marketplace and creating a much better outcome for clients and advisers, which builds a sustainable business and helps us extend our lead and our competitive advantage. All-in-one secure portal, really important to have security and data sharing capability in today's modern world, delivering a household view of wealth. We talked about our strategy in accelerating that, increasing efficiencies for advisers and accountants is really key for us to help this industry lower the cost of advice to make advice more accessible. It not only helps our business grow and create a market for our business, but it actually delivers on the promise that we make to Australians and a real challenge for all of us to deliver. And HUB24 intends to keep leading in that space. Strengthening our value prop driving customer advocacy, which is growth and retention of existing clients is underpinning our current flow trajectory but also aiming to deliver greater flows in the future and deliver revenue synergies in terms of software subscription revenue to myprosperity and growth of the HUB24 platform and other businesses as well. So thank you very much, everyone, for taking the time this morning at short notice and for allowing us to win through this acquisition for you. I'm happy and delighted to be able to open up for questions. And I'm challenged a little bit. I'm in Perth and the team in Sydney, but happy to open up for questions. And over to you guys in the audience.

Operator

operator
#5

[Operator Instructions] Your first question comes from Brendan Carrig with Macquarie.

Brendan Carrig

analyst
#6

Andrew, just maybe starting on the myprosperity revenue of $4 million [indiscernible] of that revenue, is that all subscription or is a component of that from the 16,000 premium subscriptions and then the rest is from other sources?

Andrew Alcock

executive
#7

Thanks, Brendan. I'm going to let Jason and Kit answer that, although I'm not sure we've got -- we heard the question clearly.

Kitrina Shanahan

executive
#8

I think your question, Brendan, was the $4 million all from the subscriptions, you broke up at the beginning.

Brendan Carrig

analyst
#9

Yes, it was, $4 million of subscriptions.

Kitrina Shanahan

executive
#10

Yes, so the $4 million that's in myprosperity at the moment is all subscription revenue coming from the myprosperity business.

Brendan Carrig

analyst
#11

Okay. And then just over the sort of medium term, can you just talk through composition of the revenue synergies in a little bit more detail, please? And sort of how they sit within those sort of FY '25, FY '26 EBITDA assumptions that you've provided to us.

Kitrina Shanahan

executive
#12

Yes, yes, so I'll kick off and then maybe Jason will jump in towards the end. But the revenue synergies, in particular, the ones that we've given you at the front of the pack, the $7.2 million and growing o $21.2 million. That's all subscription revenue coming into HUB24. And as you would have seen, there's $4 million in myprosperity today, the $7.2 million and the $21.2 million includes that $4 million, but there's clearly quite a significant growth in there in volumes and revenue. There is -- when you look at the underlying EBITDA calcs towards the back of the pack and the EPS calc, there is a small amount of additional revenue that comes in, in particular in the sort of later years, is more related to new business HUB24, broader client base using more of HUB24's products et cetera. But just to give you a bit of a dimension on that, when you look at full year '24, round about 90% is coming from subscriptions, and that's probably inclusive to 70% to 80% in -- by the time you get to full year '26.

Brendan Carrig

analyst
#13

Okay. That's helpful. And then the last one for me and then I'll jump back in the queue. Just in terms of the integration, you called out the sort of $400,000 transaction-related costs. Are there costs that are going to be incurred on an ongoing basis to do with integrating the platform or myprosperity in this HUB? Or are they just going to be included into BAU costs going forward?

Kitrina Shanahan

executive
#14

They'll be included in the BAU costs. So they won't be material. There will be obviously costs that's associated with the myprosperity business in growing that business, and that will grow in line with the volumes and the revenue. But then from an implementation perspective, we said that there'll be some delivery of HUB24 portals. There will be some development side on the myprosperity side, which is included in the underlying EBITDA and the EPS numbers. But there will also be some development on the HUB24 side. But that's not going to be overly material, and you'll see that in our BAU numbers.

Operator

operator
#15

Your next question comes from Kieren Chidgey with Jarden.

Kieren Chidgey

analyst
#16

I might have missed the numbers somewhere, but just the -- I was just wondering if you could detail the current cost base. Obviously, that will grow in line with some of the additional subscription revenue growth you just talked about. But broadly, where do you envisage that sitting for FY '23?

Kitrina Shanahan

executive
#17

Yes. So I think -- so we've given you the $4 million of revenue in myprosperity. From an underlying EBITDA perspective, it will probably be somewhere around the $1 to $1.5 million loss in full year '23. So from that you can do [indiscernible] probably the expenses are going to be about $5 million, $5.5 million in full year '23.

Kieren Chidgey

analyst
#18

Okay. And Kitrina, the previous question from Brendan just around sort of the revenue synergy growth being mostly subscription related, just wondering if you can sort of talk -- it implies, obviously, quite strong growth in the business, almost doubling next year from a revenue point of view, from a subscription point of view. Just your confidence in terms of what needs to be done. You only get the keys, I think, around 30th of June. So how confident are you in the ability to get those clients on board quite rapidly?

Andrew Alcock

executive
#19

Yes, thanks, Jason. I'll take that question. We've obviously done [ DD ] on the business. We're really comfortable with where they're at today and the pipeline they have. But when we add HUB'S reach, if you like, across the accounting and financial planning space, and the ease in which this solution can be adopted because of its snug fit within those ecosystems, we're confident that it can roll out really quickly. And so that software revenues, as Kitrina said, they are obviously ambitious numbers. But we really believe in the solution. It is all software revenue what we've -- software subscription revenue, what we've put in the pack, [ $7-point million ] whatever it was, and $21.2 million. It's not just the portal subscription, we are also considering and they have plans for new products. There might be products that HUB has that could be packaged up through myprosperity and deliver its increasing functionality and capability that would also get a software subscription fee.

Kieren Chidgey

analyst
#20

Okay. And this is all fees that the end client, the customer is actually paying, or is any of that being is being paid by advisers or accountants?

Andrew Alcock

executive
#21

Yes, the 440 practices that currently subscribe, they pay the fee on behalf of their clients. So those 16,000 odd premium subscriptions, that is a part of a solution that the accountant or the adviser is delivering to their client and they're absorbing the cost.

Operator

operator
#22

Your next question comes from Siraj Ahmed with Citi.

Siraj Ahmed

analyst
#23

I have 3 things. Maybe first one, Andrew, just thinking about you paid sort of 10x revenue [indiscernible] outside next year for this business. You had HUB24, HUBConnect for this which is part of the single view of wealth previously. So can you help us understand why now and the multiple that you have paid for this business?

Andrew Alcock

executive
#24

Yes, Siraj. It's -- yes, you're right. We've been on a journey of single view wealth for some time. Our business is a big, busy business with a platform that's growing strongly. And for us to get the capacity to continue to focus on that single view of wealth, delivering [indiscernible] to our clients has been a challenge for us. And some of the dynamics I mentioned earlier about improving the digital engagement with clients, covering off the cybersecurity risks that exist and the fact that myprosperity has 11 years of some development in this space, has learned a lot of lessons along that journey in our view is a clear market leader in the space. All of those dynamics led us to believe that speed to market was really important. To deliver this to our clients, the accountants and the advisers in the time frame that we think this market really is poised for growth and in a time frame that we could capture that growth, we felt we had to act now. And so that underpinned our decision to win myprosperity really put their hand up was having discussions with a number of parties. We circumvented a competitive process with moving to an acquisition conversation with them.

Siraj Ahmed

analyst
#25

Okay. And Jason, previously...

Andrew Alcock

executive
#26

I'll add to that. Look, there's functionality and capability here that wasn't necessarily on our agenda in terms of single view of wealth that extends beyond that. And I think, as Jason said, look, there's a marketplace here where we, as a business, are growing market share. And we want to continue to lead and extend our competitive advantage to underpin that growth and achieve further growth. So the strategy is, hey, there's an asset here that plays into the picture and the mix that's more enhanced than where we were. So speed to market is absolutely critical. We think it's a great strategic asset to actually secure it.

Siraj Ahmed

analyst
#27

Perfect. That actually leads me to my second question, Andrew. Just in terms of market share and thinking of the core custody business, I mean, clearly, the value prop of myprosperity is that it's integrated to all platforms, a single view of wealth. How do you reckon this improves HUB24's custody offering? Because it seems like Kitrina saying there's a bit of additional revenue. Just keen to understand how this can drive more flows into HUB24 custody.

Andrew Alcock

executive
#28

I'll start and maybe Jason will finish. The ability to actually deeply integrate with our portfolio of assets being beyond just HUB24, Class and others and actually include some of the functionality of the portal into the platform, i.e., digital consents and approvals to proceed and secure document sharing and secure reporting. I think it enables us to concentrate on what -- where we're really good at. And not that we're not good at the other piece but that actually integrate some of the reporting and the HUB24 present functionality that we've got, which really is cutting-edge HUBConnect base single view of wealth, implementing that into the myprosperity portal, which already caters for a single sign on, security and document sharing. it enabled us to play to our strengths and actually extend that utility such that it will reduce friction and reduce costs and create a much better client experience. In doing that with that integration as opposed to just HUB being another platform in the ecosystem of myprosperity, it will allow us to achieve that goal of empowering better financial futures together and create advocacy and takeup. So we expect that we'll actually over time, Siraj, in our business cases based on this pick up more flows from existing HUB24 advisers if we have a better proposition. That's our aim here in a competitive market that's not sitting still, to pick up more flows and create new adviser relationships because the end-to-end outcome is superior to what platforms are offering today. And that, to an extent, has been our journey to date in terms of growing HUB24. It's about providing a better solution, and this is continuing that journey.

Siraj Ahmed

analyst
#29

And just last one for Kitrina. Can I just clarify -- the numbers you mentioned $7.2 million and $21 million is that just for myprosperity? And if it is, I mean that implies -- Jason sort of mentioned is higher revenue per subscriber, but I think it's a pretty large subscriber growth. It seems larger than the addressable market. So if you can just break it down to subscribers versus our average revenue per subscriber, that would be quite helpful.

Kitrina Shanahan

executive
#30

So the -- just to confirm, the $7.2 million and the $21.2 million that is attached to the additional sort of the $11.5 million potential additional earn-out there is purely subscription revenue and doesn't include the additional flows that Andrew was talking about there around additional flows, et cetera. And you're absolutely right that from a volume perspective, I think, we've called out the number of partners, roughly 440 at the moment. You're absolutely right that, that will -- by the time you get to full year '26, roughly 2x to 3x that number in order to drive that revenue in full year '26. Does that answer your question?

Siraj Ahmed

analyst
#31

Yes. Okay. I'm just -- I guess the question is you've 16,000 advisers now. I think the addressable market you're pointing out to is 26,000, 10,000. That's actually for split. Yes, that's what I was going Yes. But that's helpful.

Andrew Alcock

executive
#32

Siraj, these numbers are hard to come by. There's no definitive measurement of the number of accounting practices in Australia. We derived that data from sources and some really old ABS data. And the number of financial planning practices is much more clear. But the estimate we have is about 15,000 practices in the market when you take out the duplicates for multidisciplinary. And so we believe myprosperity is sitting at about 3% of market share. So significant upside in an environment where there's pretty much a void. So there are solutions delivered by platforms, by financial planning tools, and by accounting software to do a part of the puzzle. But having the whole solution with accounting data feeds, financial planning data feeds and all the platform data and the investment data coming through, that's a rare beast. And so myprosperity sitting in that space, and in our view, with the right investment capital, the investment for growth, and the ability to leverage HUB24, we can get really significant growth out of -- within the software subscriptions and the number of practices using the technology.

Operator

operator
#33

Your next question comes from Scott Hudson with MST.

Scott Hudson

analyst
#34

Just a couple of quick questions. Firstly, are there any other, I guess, relevant competitors in the client portal space that you potentially looked at or if we should be aware of?

Andrew Alcock

executive
#35

Yes. Look, as I said before, the main competitors, a portal that hangs off the back of another solution, whether it's a financial planning software solution or it's a platform, there are not many pure focused portal solutions. And so there are a couple around, but there was nothing that we saw that had in our analysis, had a proven ability to convert the interest in the technology to a revenue stream. There's not many around anything like the revenue stream that myprosperity does and the possibility that we can convert that to a much wider audience.

Scott Hudson

analyst
#36

Okay. That's helpful. Is there any risk of revenue dissynergies as a result of the transaction?

Andrew Alcock

executive
#37

We haven't identified any in our acquisition of other businesses where, obviously, there can be some sensitive points where we're dealing where that business had a competitor as a customer. Historically, we haven't lost that. We have an open architecture approach. We're quite happy for competitors who continue to use the software. There's not a material amount of revenue that we've identified in the $4 million that we think is at risk.

Scott Hudson

analyst
#38

And lastly, does this help advisers lower the cost of delivering statements of advice?

Jason Entwistle

executive
#39

Not directly. It's not an advice solution. It integrates into advice solutions. So part of myprosperity's capability is a digital fact find. So having all of that information for the household already, the ability to move that into a fact find and then integrate that into, for instance, Xplan. So there's the ability to not have to double into that data, so that creates efficiency. It doesn't -- once it's in Xplan, it doesn't really get involved in the advice process. So around the edge, I'd say at the moment.

Andrew Alcock

executive
#40

Sorry, can I jump in? It certainly doesn't make the generation of the device document faster. But the job of understanding the clients' needs and getting the insights and having the information available and not having to scramble and wait and play table tennis to get the full set of information, I believe, could greatly reduce the time taken to formulate advice before you generate the statement. So certainly, there's benefits there definitely around the edges. But that engagement will streamline that significantly in my view.

Scott Hudson

analyst
#41

Just the last one I had, is there a direct-to-consumer potential out of myprosperity product?

Andrew Alcock

executive
#42

It's something we're targeting -- go ahead, Jason.

Jason Entwistle

executive
#43

Yes, thanks Andrew. As I say we're not targeting that. We see this as absolutely an intermediated offer. It's been designed to clients, financial professionals and helping them service their clients. I think it might enable those financial professionals to do different types of advice, there are more scaled advice approaches. It might mean that they can do digital advice approaches. So I think it will enable that for financial professionals. But don't have any plans to take it direct.

Operator

operator
#44

Your next question comes from April Lowis with Barrenjoey.

April Lowis

analyst
#45

Could you please elaborate on the cross-sell benefit in a bit more detail and where the synergies would come from there? And also how much client overlap there is between HUB and Class and myprosperity?

Jason Entwistle

executive
#46

I'll take that one. The first, part, yes, there is some overlap. We haven't done really deep analysis on that. I think our assessment was of the 450-odd current practices, less than 50 probably currently use HUB. So there wasn't a wide distribution of HUB within that network and probably reflects our market share. We've got 5% of the market. So we would expect our market share within that group to be something along those lines. So -- but on the cross-sell, it's clear to us that if we can deliver all of -- as I mentioned before, all the HUB group services, offers, products within a single portal and we make that really easy, we're confident that it will improve the incidence of advisers and accountants taking up the next offer. And if we can just make it really easy, things like corporate compliance, the Class portfolio with its tax reporting capability, I think, that would be a great add-on to the myprosperity toolkit, that would be attractive to advisers and accountants and just get greater adoption. So it will continue to be an open architecture model. There will be other solutions -- industry solutions available within it. But we do believe that with a deep integration, removing the friction around how these things work, we can get greater adoption of our existing suite of products and services.

April Lowis

analyst
#47

And just one more quick question. Then have you looked at how much of the $135 billion of household assets is on the HUB platform already? Or do you think that would be about that 5% mark?

Jason Entwistle

executive
#48

The $135 billion includes the household assets. So our 5% is our platform assets. And no, we haven't done that and looked through, if you like. But we're assuming of the platform assets that are sitting on the platform will be around 5%, maybe 10% of that total.

Andrew Alcock

executive
#49

It's actually data we shouldn't and can't look through for legal reasons at this point anyway.

Operator

operator
#50

Your next question comes from James Cordukes with Credit Suisse.

James Cordukes

analyst
#51

Just a few questions from me. Big growth outlook for myprosperity. Can you talk about what CapEx might be required from here?

Kitrina Shanahan

executive
#52

So when you look at the underlying EBITDA and the EPS that we've given you, James, it's all factored into there at the moment. And when you look at the $4 million in full year '23. And I think I gave you the $1 million to $1.5 million loss in full year '23. At the moment, they expense all of their development work so they don't capitalize it. Obviously, when they come into the HUB24 group, they'll adopt the same capitalization policy that we have. But at the moment, the underlying EBITDA that we've given you includes all of that. We haven't changed it from a CapEx perspective, just so that you've got it on a like-for-like basis compared to how they do it today. What I'm saying there is you can see it in the underlying EBITDA and the EPS numbers.

James Cordukes

analyst
#53

Yes. Perfect. And just a point of clarification. I mean the EBIT impact, you presented the slide for FY '26 is $3 to $5 million, does that include the revenue synergies for additional platform flows? Or does that -- is that just purely myprosperity win?

Kitrina Shanahan

executive
#54

Yes. So the $3 million to $5 million at the back of the pack for full year '26 does include some synergies for the additional flows. And I think I mentioned a little bit earlier on the call, when you look at full year '24 and the revenue synergies coming through, it's just over 90% comes from subscriptions. You've got the less than 10% is coming from what might be described as a cross-sell, et cetera. By the time you get to full year '26, it's sort of like 70%, 80%, 20%. So 80% still coming, 70% to 80% still coming from subscriptions and the rest coming from additional flows or new business.

James Cordukes

analyst
#55

Like just may be -- I'm going to say that point, just maybe building on that point, I mean if I take that 20% to 30% of additional revenue that's not included in the $21 million that's another, call it, $6 million to $8 million of revenues for platform and it was to put an EBITDA margin kind of says myprosperity is getting to breakeven without the additional platform flows. Is that kind of how we should think about it? Is that -- this is really all about getting additional platform flows in myprosperity breakeven?

Kitrina Shanahan

executive
#56

So myprosperity certainly is breaking even and paying for itself. The revenue and the expense is obviously significant growth and myprosperity will absolutely be profitable. And I think we've called that out say that it is EPS accretive by the time you get to full year '27. So yes, it takes a couple of years for the revenue expense. It's a start-up company, so it will take a couple of years for it to become breakeven and then start to have more significant contribution. But absolutely, as you get past full year '26, myprosperity will have a substantial contribution into the group as our expectation, and that's the strategic rationale for doing it on top of the efficacy for the platform.

Operator

operator
#57

Your next question comes from [ Olivier Coulon ] with E&P Financials.

Olivier Coulon

analyst
#58

Just on the households versus premium subscribers, what's the kind of explanation there? How do you have 60,000 households on the platform, only 16,000 premium subscribers? Are they nonpremium subscribers? And what's the average revenue model? Is it roughly $4 million divided by 16,000 premium subscribers?

Jason Entwistle

executive
#59

I'll take that. The average revenue as started before, the -- it's the practices that pay the revenue. So you can look up the average revenue for practice based on that 440 number. And that's been pretty consistent with myprosperity's experience. The way that works, advisers and accountants when they set it up, invite their clients to log in, there's a certain feature set available on standard package, but then there's an improved or an increased set in the premium package. And a lot of that is around the access to data that is updating all the time. So data feeds for banking, stockbroking platforms, et cetera, is really the main trigger for the client to get the improved feed. As I mentioned before, historically, the industry struggled with data that it's willing to give that kind of access due to their clients. So our view is there's a great opportunity to increase the number of clients on the premium service to pro clients. If we can make -- if we can broaden out the number of data sets that are available and make it that the advisers and accountants are very trusting of those data sources. And so Class with its great capability around data, the 250 data feeds, the fact that, that is an audited data set, we think that, that will be something that adviser accounts are confident delivering that to clients, and therefore, paying that additional fees because it's a great value to the client and it makes the adviser and accountant look good. So we think there's real upside there.

Olivier Coulon

analyst
#60

So the base subscription fee though, is that based on the number of estimated users? Or is it like does it scale with firm size? Like what's the key driver, I suppose, of revenue. It sounds like there's an opportunity to kind of deepen or increase the revenue per firm by obviously on selling the premium subscriptions. But is the key kind of revenue driver here, I suppose, a number of accounting and financial advisory firms that are subscribers, not so much the number of...

Jason Entwistle

executive
#61

Yes, you can see on the myprosperity website, the packages that they offer and pricing. So you'll see that there's sort of base fees for a practice level adoption and then add-ons for -- within that, they get some 3 pro accounts depending on the subscription level. And they can pay for additional pro accounts over and above that. So you can see on the website, the fee arrangements, but it starts at the practice level. And as there's increasing adoption through the pro licenses for their clients, they pay add-ons.

Olivier Coulon

analyst
#62

I just wanted to clarify something that Kitrina said, you mentioned the $3 million to $5 million of EBITDA, that's under the existing accounting treatment, not the HUB accounting treatment. Is that right?

Kitrina Shanahan

executive
#63

Yes, so that is taking into consideration all of the expenses that are needed, so it's not applying a capitalization ratio. So as and when or as that changes -- at the moment, we haven't done a look there to say, okay, how much in the next few years will be development as and when that changes. And when we do the half year reporting, we'll provide you guys with enough information to understand any movements there.

Olivier Coulon

analyst
#64

But you'd expect post your application of your capitalization schedule, EBITDA will be higher. But obviously, there'll be additional depreciation and amortization that's falling onto that...

Kitrina Shanahan

executive
#65

That's correct. Yes. So there might be some small changes to the underlying EBITDA impact. And then on the EPS, there might be a little bit of timing, but obviously, that impact includes everything. So it would just be a small timing difference on the EPS.

Operator

operator
#66

Your next question comes from Dylan Jones with Ord Minnet.

Dylan Jones

analyst
#67

Just a really quick follow-up. I might have missed, but have you outlined the total number of subscribers of premium [indiscernible] based subscription?

Jason Entwistle

executive
#68

Sorry -- what was the question.

Dylan Jones

analyst
#69

Sorry, I'll try it again. I might have missed it a bit earlier. So you've got the premium subscribers, 16,000. Did you outline the total number of subscribers you have sort of premium plus you saw obviously your base subscription members. So what's the total number?

Andrew Alcock

executive
#70

Yes. So 60,000 households. So 440 practices have invited 60,000 households to log in. And 1/4 of those, they've given -- 16,000 have been given the premium access to.

Operator

operator
#71

Your next question comes from Bob Chen with JPMorgan.

Bob Chen

analyst
#72

Just a couple of questions from me. Just the first one, this is the guidance you have provided. I think on Slide 3, you've got underlying EBITDA positive, sort of the transaction in FY '25. And then on Slide 11, it's got FY '25 as neutral. What's the difference there?

Kitrina Shanahan

executive
#73

Sorry, say that again, Bob.

Bob Chen

analyst
#74

Just on Slide 3, you've got EBITDA positive for the transaction. And then on Slide 11, it's showing FY '25 EBITDA impact as neutral. I'm just trying to understand where the additional costs are coming from?

Kitrina Shanahan

executive
#75

Yes. So the positive in full year '25 [indiscernible] good pick up. It's marginally possible -- positive in full year '25. And then you're right on the back page, we've sort of said neutral because it's sort of -- it's quite small underlying EBITDA positive in full year '25 and then from '26 onwards, it becomes a lot larger. So that's just -- sorry about that one. That's just a nuance in the pack or inconsistency.

Bob Chen

analyst
#76

Okay. And then just thinking about myprosperity. I can see that a lot of other platforms are currently sort of connected to it as well. Now that's in the HUB stable, I mean how do you think that impacts other platforms that are thinking about the integration with myprosperity?

Jason Entwistle

executive
#77

Yes, I don't think it does. We all share our data platforms with downstream software providers, whether financial planning tools, CRMs, portals like myprosperity, software like Class and BGL. So that's an interesting norm. And largely, we're guided by our clients, the advisers and accountants who say, I want that data to end up in this tech stack. So we don't expect any change there.

Andrew Alcock

executive
#78

I think it is driven by -- it is driven by the demand and the utility of it for the financial advisers and the accountants. And if you want to provide a solution for them, they're the ones who are driving the take-up of solution and there's an implication that the platform should be playing as we do currently across the industry.

Operator

operator
#79

Thank you. That's all the time we have for our question-and-answer session. I'll now hand back to Mr. Alcock for closing remarks.

Andrew Alcock

executive
#80

Thank you, everyone. I appreciate it. With a quick short notice meeting this morning. We'll obviously have time to spend in the next coming days and weeks if you've got further questions. As I said earlier, we're really excited about the opportunity here that there's a strategic asset we've been able to secure that underpins our current growth and strengthens the creation of future opportunities. And yes, we've got a business case here, we present some numbers. But as always, we are looking at how do we grow this business and the HUB24 group as reliably and stably and as rapidly as we can, given the dynamic market environment we're in. So really excited to be able to have an acquisition that aligns with our strategy, that delivers on our purpose and helps advisers and clients achieve their end goals and certainly committed to working very, very rapidly on bringing this to market in different ways to maximize the opportunity for our shareholders and for our customers. So thank you for your time this morning. I look forward to seeing you around the traps. And or if you have any other questions, please feel free to reach out in the usual way. Thank you very much.

Operator

operator
#81

That does conclude our conference for today. Thank you for participating. You may now disconnect.

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