Newell Brands Inc. (NWL) Earnings Call Transcript & Summary

July 31, 2026

NASDAQ US Consumer Discretionary Household Durables earnings

Earnings Call Speaker Segments

Operator

operator
#1

Good morning, and welcome to Newell Brands Second Quarter 2026 Earnings Conference Call. [Operator Instructions] Today's conference call is being recorded. A live webcast of the call is available at ir.newellbrands.com. I will now turn the call over to Joanne Freiberger, SVP of Investor Relations and Chief Communications Officer. Ms. Freiberger, you may begin.

Joanne Freiberger

executive
#2

Thank you, Michelle. Good morning, everyone, and welcome to Newell Brands Second Quarter 2026 Earnings Call. On the call with me today are Chris Peterson, our President and CEO; and Mark Erceg, our CFO. Before we begin, I'd like to inform you that during today's call, we will be making forward-looking statements, which involve risks and uncertainties. Actual results and outcomes may differ materially, and we undertake no obligation to update forward-looking statements. I refer you to the cautionary language and risk factors available in our earnings release, our Form 10-K, Form 10-Q and other SEC filings available on our Investor Relations website for a further discussion of the factors affecting forward-looking statements. Today's remarks will also refer to non-GAAP financial measures, including those referred to as normalized measures. We believe these non-GAAP measures are useful to investors, although they should not be considered superior to the measures presented in accordance with GAAP. Explanations of these non-GAAP measures and reconciliations between GAAP and non-GAAP measures can be found in today's earnings release and the tables that were furnished to the SEC. Thank you. And with that, I'll turn the call over to Chris.

Christopher Peterson

executive
#3

Thank you, Joanne. Good morning, everyone, and welcome to our second quarter earnings call. When we conducted our first enterprise-wide capability assessment 3 years ago, it was clear Newell Brands needed to rebuild the front-end commercial and operating capabilities required to compete effectively and grow consistently. That work included stronger consumer insights, a more disciplined innovation system, better brand management, improved category management, greater effectiveness of customer investments and a simpler and more powerful go-to-market model. Those new capabilities built over the past several years are now taking shape and coming together in a mutually reinforcing manner. For example, consumer-led innovation, supported by higher levels of advertising and promotion and stronger retailer activation is improving consumer demand and brand performance. Our innovation pipeline is broader and stronger than it has been in years. Year-to-date, all 6 business units have launched Tier 1 or Tier 2 innovation, with more to come in the second half. We are on track to deliver more than 25 Tier 1 or Tier 2 innovation launches for the full year. More importantly, the process is now more consumer-led, more disciplined and more closely integrated with our commercial plans. At the same time, stronger retailer relationships, better category management capabilities and improved service execution are translating into distribution gains. As discussed last quarter, we expected the company to return to top line growth in the second quarter, driven by stronger innovation, distribution gains and improved brand marketing. These rebate-built capabilities are now showing up in our second quarter results, which represents an important milestone in Newell's turnaround. We returned to year-over-year growth in both net sales and core sales for the first time in over 4 years, and results exceeded our expectations across all key financial metrics. Net sales increased 3% and core sales grew 2.3%, with both results above the high end of our guidance range. The improvement was broad-based, with 5 of our 6 business units delivering year-over-year core sales growth. In addition, 7 of our top 10 brands and 5 of our top 10 countries delivered year-over-year sales growth. From a geographic standpoint, it was particularly nice to see the U.S., our largest market, leading the way, delivering approximately 5% net sales growth during the second quarter, which was the first time our domestic business has grown since COVID. Total points of distribution across our U.S. business increased mid-single digits versus last year in the second quarter, providing tangible proof that retailers are responding to the stronger innovation, category plans and execution we are bringing to the marketplace. Based on existing customer commitments and activity already underway, we expect distribution to remain a contributor to growth during the second half of the year. While distribution gains were strong in the U.S., perhaps even more importantly, point-of-sale trends were favorable, which means consumers responded well to our new innovations. Specifically, 6 of our top 10 brands delivered year-over-year POS growth in the second quarter, while 8 of our top 10 improved their growth trajectory sequentially. We also continued to gain U.S. market share behind several priority brands, including Graco, Sharpie, EXPO and Coleman, to name a few. These results provide further evidence that stronger innovation, higher levels of advertising and promotion and improved retail execution are translating into better consumer demand. From a segment perspective, Learning & Development was the strongest part of the portfolio, delivering nearly 5% core sales growth in the second quarter, led by continued strength in Baby and a return to growth in Writing. Baby delivered double-digit sales growth, supported by strong consumer demand, increased distribution and new product innovation. Graco continued to build marketplace momentum with U.S. POS increasing at a strong double-digit rate in the second quarter and market share growing 2.7 points year-to-date. The strength was broad-based across major retail channels and reflected strong continued consumer demand for our rotating car seat platform, including the EasyTurn family of products. NUK also delivered double-digit U.S. POS growth and gained market share, supported by stronger innovation and particularly good momentum in e-commerce. Writing returned to core sales growth in the second quarter, supported by distribution gains, innovation and stronger back-to-school execution. While the back-to-school season is still early, the initial read has been encouraging, with improved retailer execution, new distribution and strong POS growth across several priority brands. We have seen particularly good momentum behind Sharpie. We continue to build on platforms such as Sharpie S-Gel and Sharpie Creative Markers through new colors, forms and use cases, while advancing a strong pipeline across the broader Writing portfolio. Home & Commercial also improved meaningfully. Kitchen & Home Fragrance returned to core sales growth in the second quarter, while Commercial remained below prior year but improved significantly versus the first quarter. Kitchen delivered its first quarter of core sales growth since early 2023, reflecting improved execution and encouraging consumer response across several priority brands. Ball's canning business is performing strongly, supported by innovation, improved merchandising execution and share gains across the measured channels, while Rubbermaid continues to benefit from strong consumer response to the Brilliance glass platform. In Home Fragrance, owned channels delivered a second consecutive quarter of growth and comparable retail stores returned to growth for the first time in more than a decade. These are encouraging signs, and we remain focused on strengthening the consumer proposition and improving execution across the business. In Commercial, the business delivered a meaningful year-over-year improvement in its core sales growth rate during the second quarter. We are focused on strengthening execution and advancing innovation behind durable platforms such as Rubbermaid commercial products and BRUTE, while building on targeted distribution wins with key customers. Outdoor & Recreation returned to core sales growth during the important second quarter outdoor season, delivering nearly 4% growth, with the U.S. leading the improvement. Coleman Snap 'N Go is a strong example of the consumer-led innovation we are bringing to market, addressing a real consumer need by making large capacity coolers easier to store, transport and use. We are also advancing innovation across our Contigo and bubba beverage platforms, with a focus on distinctive design and stronger consumer relevance. Our higher levels of brand support are increasingly being paired with more precise and engaging marketing. We are focused on building relevance around our strongest brands and innovations through programs that reach consumers in the right channels and create stronger retail activation. Coleman provides a strong example of how our marketing capabilities are becoming more visible. During the quarter, the team moved quickly to capitalize on a viral consumer conversation around a fictional Lazy River product, turning it into a highly relevant brand moment. The activation generated more than 90 million earned media impressions, nearly 48 million social impressions and 2.8 million consumer engagements, largely through organic activity. It also attracted nearly 30,000 new consumer subscribers to our database. This is the kind of modern, culturally relevant marketing capability we are building across Newell, one that strengthens consumer engagement and helps keep our brands part of the conversation. In just a few minutes, I will turn the call over to Mark, who will walk you through our second quarter results and share our updated financial outlook. Before doing that, I want to provide some brief perspective on the macro environment. So far, the consumer and category environment has held up better than originally expected. Coming into the year, we assumed the categories in which we compete would decline about 2%. Category growth was down about approximately 1% in the first quarter and was essentially flat in the second quarter, with the U.S. performing better than EMEA. Average selling prices across the market increased modestly in the second quarter, reflecting broad-based pricing actions by industry participants, whereas at Newell, our approach has been selective and targeted, focused on specific products and categories where appropriate. Even with the best -- the better first half category performance, we remain somewhat cautious about the second half, and are now assuming the categories in which we compete will decline about 1% for the full year. We expect Newell to grow faster than this, driven by the improved capabilities we have built over the past several years. On the cost side, we've seen significant volatility in the external environment, with input cost inflation significantly higher than what we expected at the start of the year and the tariff environment, which includes those issued under IEEPA, Section 122, Section 232 and Section 301 changing numerous times. In aggregate, current year input cost inflation, inclusive of all tariff impacts, is a meaningful headwind for the year, which we are more than offsetting with strong fuel productivity savings and restructuring actions. This is allowing us to bring compelling new innovations across our leading brand portfolio to market at prices that represent strong consumer value. Finally, I want to thank the entire Newell team for their commitment, agility and resilience. The progress we delivered in the second quarter reflects the hard work of thousands of employees around the world who are bringing our strategy to life every day. Q2 was an important proof point that Newell's strategy is translating into improved performance. The broad-based nature of our top line growth gives us confidence in the trajectory of the business. Based on second quarter performance and our expectations for the balance of the year, we are raising our full year outlook across all key financial metrics as we look to build on recent momentum through disciplined execution, profitable growth and strong cash generation, while continuing to earn the confidence of consumers, customers and shareholders. With that, I'll turn the call over to Mark.

Mark Erceg

executive
#4

Thanks, Chris. Good morning, everyone. Second quarter 2026 net sales increased 3% to approximately $2 billion, while core sales increased 2.3%. Favorable foreign exchange generally accounted for the difference between net and core sales. Normalized gross and operating margin as reported versus the prior year period was 40.8% compared with 35.6% and 16.2% versus 10.7%, respectively. The large increase in both normalized gross and operating margin was primarily due to the recording of a receivable for nearly $100 million of recoveries related to IEEPA tariffs expensed in 2025. Excluding this onetime benefit, both normalized gross margin and normalized operating margin would have been up slightly year-over-year. Separately, $26 million of recoveries related to IEEPA tariffs incurred before they were nullified and expensed during the first quarter of 2026 were recorded in the second quarter. Within the second quarter, current year IEEPA tariff recoveries, when coupled with stronger sales and higher levels of gross productivity, slightly more than offset approximately $23 million of non-IEEPA current year tariff expense recognized during the second quarter and more than $60 million of inflationary pressures. During the second quarter, A&P investment increased by $9 million to support the strongest innovation program in 10, if not more years, which brought A&P spending as a percentage of sales, up by 30 basis points to 5.7%. In addition, approximately $30 million of restructuring and other savings, including benefits from the previously announced productivity plan, offset wage inflation and higher variable compensation expense, allowing second quarter normalized overhead as a percentage of sales to drop by 60 basis points versus a year ago to 18.8%. Net interest expense was $87 million compared with $82 million in the prior year period, and the effective tax rate was 26.5% versus 19.3% last year. All of this taken together yielded $0.42 of normalized diluted earnings per share versus $0.24 in the prior year period. Now one might ask how $0.42 compares to our original Q2 guidance range of $0.16 to $0.19, if the nearly $100 million of onetime recoveries related to IEEPA tariffs expensed in 2025, which equates to $0.17 per share, is excluded. In that case, $0.42 minus $0.17 yields $0.25 per share. Going one step further, if we also back out approximately $26 million or $0.04 per share of recoveries related to IEEPA tariffs incurred during the first quarter of 2026 before they were nullified that were also recorded in the second quarter, we would have still exceeded the high end of our EPS guidance range. Turning to cash flow. Operating cash flow was an outflow of $204 million during the first half of 2026 compared with an outflow of $271 million in the prior year period, an improvement of $67 million. Year-to-date operating cash flow benefited from lower incentive compensation payments and better working capital management as our cash conversion cycle improved by 15 days year-over-year, driven primarily by higher days payable outstanding. We also implemented a new automated cash application and deduction management system that is accelerating cash application, improving deduction resolution and strengthening receivables management. Please note that because the cash related to the tariff recoveries accounting entry recorded in the second quarter has not been collected yet, nothing has been reflected in year-to-date OCF results. We received the first portion of the cash recovery in July, and we expect to recover a substantial portion of these funds before the end of the calendar year, but the timing of the remaining collections is subject to the government's process and remains difficult to predict. Trailing 12-month normalized EBITDA was approximately $1 billion, which produced a net leverage ratio of 4.8x compared with 5.4x at the end of the first quarter and 5.5x a year ago. Before sharing our updated outlook for the year and third quarter, let's spend a few minutes talking about tariffs, overall inflationary impacts and how we are accelerating productivity efforts to try and mitigate as much as possible, the need for broad-based pricing actions. As it relates to tariffs and excluding any IEEPA refunds and including everything we currently know about the existing tariff regime, along with our internal assumptions regarding the new Section 301 forced labor tariffs and potential additional tariffs related to structural excess capacity, we expect $127 million of net P&L tariff headwind for 2026, which will be $12 million higher than what we experienced during 2025. On the inflation front, we went into 2026 expecting around $100 million of inflationary impacts. As we sit here today, we now expect that number to be closer to $200 million, with about $50 million of that increase presenting itself since our last earnings call. We have been dealing with these significant challenges by leaning aggressively into our fuel productivity program, overhead reduction efforts and AI enablement initiatives. So any pricing actions we take can be as small and is targeted as possible. That said, we want to be very clear about something. Specifically, when we look at our underlying run rate tariff costs and underlying inflationary impacts, the pricing actions we have taken don't come anywhere close to offsetting the cumulative cost impacts we have seen across our direct purchase pools, labor markets and third-party services. With that understanding and based on our second quarter performance and our latest expectations for the balance of the year, including category growth assumptions and current year tariff and inflationary impacts, we are raising our full year outlook across all key financial metrics. We now expect full year net sales growth of 1% to 2% and core sales growth ranging from flat to 1%. Normalized operating margin is expected to be between 10% and 10.4%. And assuming a full year effective tax rate of around 20%, normalized diluted earnings per share are expected to be between $0.73 and $0.77. You will recall that the previous normalized EPS range was $0.56 to $0.60. This means that $0.17 or 100% of the onetime recovery related to IEEPA tariffs expensed in 2025 has simply been added to the low and high ends of our prior estimate. The in-year 2026 portion of the IEEPA tariff refund we recorded in the second quarter is being used alongside our aggressive productivity and cost control efforts to offset the significant inflationary pressures we have been experiencing. We believe this negates the need for broad-based pricing actions, which we believe is prudent for 2 reasons. First, you will recall that last year, we took major pricing actions on April 1, May 1 and July 28 to protect our structural economics. And while we were successful in doing so, it did cause us to lose some positive sales momentum. Second, we continue to believe that a meaningful portion of the inflation we are facing will roll over and normalize at some point, so we don't want to lean into pricing actions we may choose to subsequently unwind. Moving to cash. We are also raising our operating cash flow outlook to approximately $400 million, which assumes we will receive substantially all of the IEEPA tariff recovery by year-end and also reflects the updated inflation outlook. As previously indicated, Newell expects to generate an incremental $60 million of cash by the end of the year, which will be recognized as cash from investing activities from liquidating the life insurance assets associated with specialized nonqualified defined U.S. benefit plans for certain participating former senior executives. Capital expenditures were $84 million during the first half of 2026 compared with $118 million last year. So we remain on pace to invest about $200 million, which is about $50 million lower than our past 3-year average now that a number of major IT and supply chain initiatives have been successfully completed. From a leverage standpoint, we now plan to finish the year comfortably below 4.5x. For the third quarter, we expect both net sales and core sales to increase between 2% and 3%. At the midpoint, this means we expect to see sequential increases in core sales performance versus Q2. Normalized operating margin is expected to be between 9.5% and 10.2%, and normalized diluted earnings per share are expected to range from $0.18 to $0.20, with an effective Q3 tax rate of about 10%. In closing, Newell Brands returned to sales growth in the second quarter with results exceeding expectations across all key financial metrics as a reconstituted innovation program supported by considerably higher A&P levels is driving meaningful and we believe durable distribution gains. Chris touched on this earlier, but it bears repeating. The capability-based turnaround initiated 3 years ago is beginning to take hold. This is evidenced by the fact that 5 of our 6 business units delivered year-over-year core sales growth and 7 of our top 10 brands and half of our top 10 countries, led by the U.S. at approximately 5%, delivered year-over-year net sales growth in the second quarter. Moreover, the team continues to display amazing resourcefulness and agility in dealing with and operating in a very complex and fluid cost environment, which we believe will allow us, over time, to fully monetize Newell's portfolio of leading brands. We acknowledge there's still a long way to go, but this is a big first step. Chris and I, along with the rest of the executive leadership team, very much recognize and appreciate the hard work and dedication of the Newell Brands team, and we want to say thank you, we're just getting started. Operator, please open the call for questions.

Operator

operator
#5

[Operator Instructions] Our first question comes from Lauren Lieberman with Barclays.

Lauren Lieberman

analyst
#6

Great. I want a slightly annoying thing and pick on the one thing that didn't really inflect, which was Commercial. So you've gone through a lot of the really positive things on the call, but I want to talk a bit about the Commercial business. Just line of sight into that business improving? Kind of what it takes? Is it innovation? Is it market growth and level of business investment? But curious a bit just to -- on that Commercial division.

Christopher Peterson

executive
#7

Yes. Thanks for the question. You're right. The Commercial business improved sequentially but was still negative in the quarter, as you rightly point out. I think we are optimistic in the Commercial business going forward, starting with Q3, that trends are going to continue to sequentially improve. That business, we're focused on bringing new innovation. We are currently launching a revamped BRUTE trash can that is a superior trash can versus what we had previously. We've also launched the line of BRUTE farm products that is getting strong pickup across rural channels. And in that business, which includes the Spontex business in Europe, we launched a very strong innovation on the Spontex brand with the [ Flex and go ], which is a superior performing sponge product that's about -- positioned from a pricing standpoint, about 100% higher than the base product. All of those initiatives are getting strong consumer and retailer reaction. We think that we're on the right track there. It's just going to take a little bit longer than the other segments to inflect from a positive standpoint. But we believe you're going to see that business inflect in the near term, possibly in the third quarter.

Lauren Lieberman

analyst
#8

Okay. Fantastic. And then just on -- and I apologize if I missed this because I was looking at a couple of things at once this morning. But just thoughts on back-to-school season? Sell in, I'm guessing, is going well, but how much that's falling kind of into 3Q versus 2Q? We've seen some new stories about how much consumers are intending to spend on back-to-school. So just got any thoughts on back-to-school season. That would be great too.

Christopher Peterson

executive
#9

Yes. Obviously, it's a critical time for back-to-school. I'd just make a couple of comments. First, we feel very good about the sell-in of back-to-school. Our fill rates were very strong in terms of the setup of back-to-school. We also took a slightly different approach this year. Last year, a lot of the stores, we wound up getting set up later than the private label brands last year. And so we got off to a slower start from a POS standpoint at the beginning of the season last year and then we caught up in the middle and end of the session. This year, we didn't want to do that. So we put a concerted effort with merchandising activity to get our brands set up at the very start of the season, and that appears to be working in a strong way. We've got -- the first 3 weeks of POS data, which is effectively the first 3 weeks of July, we get real time. So far in the U.S. business in the first 3 weeks, we have gained market share in each of those 3-week periods, and our POS is tracking right in line with our forecast. It's very early. The first 3 weeks are not the biggest weeks. The biggest weeks are still ahead of us, but we're off to a much stronger start from a consumer offtake trend this year versus last year. And we're excited to see that we're gaining share. The brands that are gaining share out of the gate are Sharpie, Elmer's, Prismacolor, to name a few, where we think we're very well set up going into the season. The -- from a shipment timing standpoint, I don't think there was a huge change in shipment timing between Q2, Q3 that was different than what we expected. I think the shipment timing sort of went according to our plan. And so that was not a factor that drove either Q2 or Q3. And you see that in our guidance where we delivered 2.3% core sales growth, and we're guiding Q3 to be 2% to 3%, which is, as Mark said, at the midpoint, even a little bit higher than Q2.

Operator

operator
#10

And our next question comes from Filippo Falorni with Citi.

Filippo Falorni

analyst
#11

I was wondering if you can give a little bit more color on the shelf space gains in North America? How much contribution you realized there in the quarter? And obviously, if you look at your reported results in organic, North America, very strong. I'm curious internationally also, like what drove the weakness there in the quarter? And could you see more of the shelf space that you realize in North America also in the international business?

Christopher Peterson

executive
#12

Yes. So the shelf space gains really are driven by the capabilities that we've put in place. It's the strong new product innovation, the category growth stories, the higher A&P and the stronger service execution that we're delivering to retailers. All of that has come together in a way that allowed us to win line reviews last year as we went into this year's reset season. And as I mentioned in the prepared comments, our level of distribution in the U.S. market is up mid-single digits, and we're seeing that really across a lot of our categories. Because the new product innovation is spread across all 6 business units, and every one of our business units has Tier 1 or 2 innovation. We're seeing distribution gains. It's not every retailer in every category, but in aggregate, our level of distribution is going up. I will say that we're also excited that our consumer offtake has also turned positive in the second quarter. So it's not that this was pipeline shipments. This is really being driven by consumer demand, which is up versus a year ago, and our POS trends are leading the way on this. And so we're excited about that. And we think we've got continued distribution gains that we've secured that are going to come as we move into the back half of the year. On the international business, you're right, the international business was down in the second quarter in total. There were some unique things that happened in the international business, particularly Europe has been a little bit softer with the Middle East spillover in that market, and some consumer pull back in terms of consumer demand. In Latin America, we've had very strong consumer demand, but there were some shipment timing challenge in that business. I do expect that you're going to see international turn more positive and improve sequentially as we go into the third quarter. And so we're confident that the international business is going to come back as we go into the back half of the year here.

Mark Erceg

executive
#13

And if I could just add one thing. You may recall that the international business had grown for 6 straight quarters up to the third quarter of last year. And then due to some second and third derivative effects of the tariffs, we saw some very large markets like Brazil stepped down meaningfully. Chris just alluded to it. But as we think about Q3 and going forward, we're confident that the international business is going to come back online. And now that the U.S. business, our largest business, just demonstrated the ability to grow, we're actually really excited about having both of the lead horses pulling in the same direction at the same time. And that turnaround in international is reflective of the same capability build-out that we've been affecting across the domestic markets.

Operator

operator
#14

Our next question comes from Brian McNamara with Canaccord Genuity.

Madison Callinan

analyst
#15

This is Madison Callinan on for Brian. Congrats on the strong results. Commercial [indiscernible], but what are the other brands in the top 10 that are still declining in POS? Is there a common reason for any of them? And what are those expected to return to growth? In all, is modest core sales growth now the expectation from here?

Christopher Peterson

executive
#16

Yes. So as we mentioned, 7 of the top 10 brands drove core sales growth in the quarter. Of the brands that didn't grow in the quarter, some of it is related to timing of innovation on the brands. So as an example, we grew in Writing, as I mentioned, because Sharpie had a very strong result. We're growing on Elmer's. We're growing on Prismacolor, but Paper Mate, which is one of our top 10 brands, was down in the quarter. We have strong innovation coming on Paper Mate. Because of the timing of that innovation and the timing then of the reset on that brand, that turnaround on that specific brand is a little bit on different timing than the business in total. And so that's typically what you see in the top 10 brands is that because the innovation is set to launch at different timing throughout the year, you can get -- it's unusual to see all top 10 brands growing at the same time, is the way I would answer that. And so what we're trying to do is employ the same playbook from a consumer insights superior innovation, strong category insights, great retail execution across all of the top 25 brands in the company, which represent 90% of our sales and profit, so that we get the majority of them growing and we grow in total as a company, recognizing that it would be highly unusual for every single one of those brands to be growing in the same quarterly period. But we believe if we can get the majority growing, which we have done in the second quarter, that the company in total can grow sustainably, and that's what we're excited about as we look forward.

Mark Erceg

executive
#17

And just to add a little more color. For the brands that are growing, both Graco and Sharpie grew core sales in the second quarter by double digits. Brands like Oster and Coleman were up high single digits. Yankee Candle was up mid-single digits. So the businesses that have leaned further into the capability rebuild are demonstrating meaningful growth. And so we're very confident that the strategy we've been affecting, which is broadening out, will allow us to continue to provide our shareholders with a solid business model that is sustainable.

Operator

operator
#18

Our next question comes from Peter Grom with UBS.

Peter Grom

analyst
#19

So I wanted to get some perspective just on the category. You noted a very strong first half, but you sounded a bit more cautious on kind of the path from here. And I'm curious, is that just -- are you simply trying to be conservative? Or is there something you're seeing more real time that's informing that view?

Christopher Peterson

executive
#20

Yes. No, I think it's a little bit more just being -- wanting to be a little bit cautious on the category growth. So as I mentioned, we went into the year with an assumption that the category was going to be down 2%. And really, the reason why we did that was because the last couple of years, it had been running at that pace. We wound up down 1 in the first quarter and effectively flat in Q2. And what we're seeing, from a category dynamic standpoint, is that the high income consumer is still driving significant growth in the general merchandise category, call it mid-single-digit growth. And that's what's leading sort of the growth side. The middle income consumer is relatively flat to down sort of low single digits. The thing that's interesting in the second quarter is that the low-income consumer, which had been running down more, is now annualizing that. So they seem to be stabilizing and their year-over-year decline is reducing, which is why the category, if you follow me, is -- seems to be doing a little better at roughly flat. As we've gone into the -- as we planned the business for the back half of the year, given all of the moving parts in -- with gas prices, with commodity cost inflation, with -- et cetera, we didn't want to get above our skis on that. There is a case where if the category continues to be flat in the back half of the year, I would expect that we would be -- we would do better than what's embedded in our guidance range as a result of that. We just felt like it was prudent not to get too far ahead of ourselves on the category growth assumption.

Peter Grom

analyst
#21

That makes a ton of sense. And then I guess just on the pricing discussion, it sounds like you're not choosing to lean into price for a variety of different reasons and kind of using refunds as more of the offset to the impact. And obviously, inflation remains volatile. So curious how we should think about that playbook should inflation persist? And then I guess, related -- I mean, do you have any visibility on how your peers are handling the situation?

Christopher Peterson

executive
#22

Yes. So we've taken 2 pricing actions since last week reported earnings that I think we've talked a little bit about. We've priced for resin-oriented products that represents about -- a little bit less than 10% of our total business. And largely, those resin-specific products are in the Commercial business and in the Outdoor & Rec, the Coleman cooler business, which are very resin dependent. Those price increases have now gone into effect on both of those brands. It appears that the industry has moved up because the price spike that we had earlier, and resins was just too high for people to move past. And so we don't believe that we are competitively out of step with what the market has done. With regard to the majority of the business where we have not taken pricing, you're right that what we're doing is we're using the top line growth momentum, coupled with better fuel productivity savings and the in-year part of the tariff refund to effectively offset what is a significantly higher inflationary environment than what we had planned going into the year and also what we had thought 3 months ago when we reported last quarter. Part of that is because we also think that some of this inflation might be peak inflation. We're already starting to see resin prices roll down a little bit. And so as Mark said appropriately in his remarks, what we don't want to do is price for peak inflation and then have to take the pricing back. We're trying to sort of navigate through this in a way that's compelling. I do think that our fuel productivity program is a huge competitive advantage, and we are hitting it out of the park. We're running way ahead of plan in terms of productivity savings that the fuel team is delivering this year. And I think that's going to position us from a consumer value standpoint in a much more competitive way versus our competitive set. So we're pretty optimistic that the combination of our tariff-advantaged manufacturing footprint that we've talked about, coupled with this fuel productivity program, is going to position our brands now to have superior innovation, but also at compelling consumer values, which we think is going to lead to continued market share gains and top line growth.

Operator

operator
#23

Our next question comes from Olivia Tong with Raymond James.

Olivia Tong Cheang

analyst
#24

Great. Now that you've secured the refunds, can you talk about the deployment of those funds and reinvestment opportunities going forward? And what's been embedded into the outlook and how you think about not only this year, but past the -- into the next 12 months? And then I don't know if you said it, but was there any benefit to this quarter from the pull forward of [ Prime Day ] into Q2 and -- and then I have a follow-up.

Mark Erceg

executive
#25

I'll take the first question and then Chris can comment on the second. So we were very clear in making sure that the entirety of the 2025 tariff refund values were passed through 1 for 1 into our current year guidance, and that's what you saw, right? Because it was $100 million, which was $76 million after tax, which was $0.17, and that's what we took up the low and the high end of our guidance range by. There were some additional in-period refund amounts that we spoke to, and there was $26 million that, related to the IEEPA tariffs that were in Q1 of '26 that we obviously got effectively refunded to us. But those are all in year in period items, just like the fact that the inflationary environment went from $100 million at the start of the year to $200 million, and we had to contend with all of that. The other thing I would point out is that on an underlying basis, our tariff exposure year-over-year, last year was about $115 million on a P&L basis. This year, it's $127 million, if you just strip out all of the noise, right? So the tariffs themselves still are a pressure point in the current year. We've dealt with that by doing a number of things. Chris alluded to the fuel productivity program, which is kind of our secret weapon. That team continues to do amazing things. I mean they have been literally taking out mid-single-digit COGS as a percent of sales each and every year for the past several years. We had 47 sites now that are active in the peak program. That's up from 39 at the end of last year. So effectively, what that means is over 90% of our targeted sites are enrolled in the program. So that's the exciting thing. And then you might say, well, gee, if 90% of them are already enrolled, have you already got all those -- the juice out from the squeeze? And the answer is no, because of those 47 sites, 16 are in the foundation stage, 9 are at base camp, 15 are a Climb 1 and only 7 are at Climb 2, right? So as you move along the continuum, you get more and more efficient, more and more savings is derived. And so this is going to be something that is a capability set that we have uniquely developed here at Newell, which is operating at world-class levels, which is going to allow us to continue to do exceptionally well. And then I guess the last thing I would say just so that there's no confusion at all. If you look at the $0.42 we delivered in the second quarter, if you back out the $0.17 that related to the 2025 portion of the IEEPA tariff refund, that would bring you from $0.42 minus $0.17 down to $0.25. And then if you took out the first quarter piece, which is again out of period, that's another $0.04, that would take you from $0.25 basically down to $0.21, and we guided to $0.16 to $0.19. And the reason we were able to beat and exceed was because of the fuel productivity program, because of the incremental sales gains. So we feel really good about where we are, and we guided to a Q3 that at the midpoint, has sequential growth. We talked about the fact that this is broadening out and it should be across both the U.S. and the international markets. And then if you do one final thing and look at our op margin guidance for the full year, which was 10% to 10.4%, if you strip out the elements of the refund related to 2025, which are all the out-of-period elements, right? Our guide would basically have us at 8.6% to 9%, right, on an op margin basis, with the midpoint being 8.8%, which basically means that's about a 50 basis point improvement from [ 25 ], right? So our algorithm, our financial algorithm that we've laid out, we continue to deliver against that consistently despite massive volatility in the marketplace. And once all this starts to normalize, I think you're going to see really good things start to happen.

Christopher Peterson

executive
#26

Just the 2 other questions that you asked, Amazon Prime Day, which moved from an execution standpoint from July last year to June this year, did have an impact on POS results, but did not have an impact -- material impact on shipments because we typically ship the inventory to Amazon in advance of the execution. So there was not a material change in our shipment patterns as a result of the Prime Day move, just to clean that one up. And then I think on your other question on what does this mean going forward as we think for next year, obviously, we're not in a position to guide for 2027 at this point. But I think the reason why we wanted to call out specifically the $100 million or the $0.17 a share that was related to [ 25 ] as being out of period is we think that, that portion of the tariff refund is not repeatable as we go into '27. We think all of the stuff that has happened in year this year, we do think it of as a base that we're going to grow from as we go into next year.

Olivia Tong Cheang

analyst
#27

Great. That's super helpful. Just following up a bit on promotion and price mix. You said pricing won't be able to offset inflation this year, totally understandable. But sort of looking at a different way. There's a lot of newness, but you also have a pretty tough consumer backdrop. And given that back to school and holiday in the second half, can you talk about your level of confidence that you can hold the pricing and promo plans, especially given the level of competition that's out there right now?

Christopher Peterson

executive
#28

Yes. I think we feel pretty good about that. And again, it's because we're not taking broad-based pricing. The 2 areas where we've taken pricing that represent, as I mentioned, less than 10% of our business. We've seen the whole industry move up. Interestingly, in some of our other businesses, we've seen competition price, and we have not, because we've got the U.S. manufacturing footprint and we've got this fuel productivity program that we've talked about. And so I think we're pretty well set up and well positioned from a consumer value standpoint heading into the back-to-school and heading into the holiday season. By the way, we are -- I should mention, we are monitoring the inflation environment. Inflation has moved, as Mark said, from -- when we came into this year, $100 million headwind to a $200 million headwind, which is a big increase. We're pretty excited that we've been able to offset that without having to take significant pricing, but that's affecting not just us, it's affecting the whole industry. We are monitoring that. And if the situation continues or gets worse, we may choose to enact future pricing. But as we sit here today, we don't have anything imminent that we think we need to do to deliver the plan and the guide, assuming that the current macro environment sort of holds where it is.

Operator

operator
#29

[Operator Instructions] Our next question comes from Andrea Teixeira with JPMorgan.

Andrea Teixeira

analyst
#30

I want to pick up from Chris with what you just said about pricing. Do you see conversely any pressure to potentially having to give back some of the tariff benefit? Or if you will? I mean, obviously, Mark has just pointed out that you're still higher year-over-year. But just to see some affordability improvement, we have heard some of your key customers taking some promo ahead of even the manufacturers themselves. I mean that was more, I think, on the grocery side. But just thinking ahead if -- as you're looking to this innovation, obviously, you have this 21 -- 29, sorry, Tier 1, Tier 2 innovations, should we be thinking the innovation is coming in at a higher price level and higher margin? And if you have to reinvest in some of the initial price points, that would be great.

Christopher Peterson

executive
#31

Yes. So let me start with the innovation point. So we are, as you know, from the strategy that we put in place 3 years ago, where we decided that we were going to completely revamp the way we do new product innovation we put in the tiering system, we moved to consumer-led innovation and completely rebuilt the consumer insights function to make the innovation much stronger. One of the choices we also made was to focus that innovation more at the middle and higher price points within the category. And I would say the majority of the innovation that we're launching is focused at the mid-tier with some pockets at the upper tier. And the reason why we chose to do that and not focus on the opening price point is that we felt like if we were going to bring innovation and invest in innovation, we wanted to get paid for it. It turned out to be a good choice for more than we thought at the time. When we made that choice, we did it thinking that innovation should drive category growth. And in order to drive category growth, you really needed to focus on the mid-tier and the sort of the lower part of the premium tier. What we're seeing in the market today is that the mid and the premium tier parts of the market are actually growing faster than the opening price point part of the market. And the reason for that is because the high income consumer is the one driving all of the growth in general merchandise. And so we think we're doubly benefited from that. Just because the innovation is coming at the mid-price point or the lower end of the upper part of the tier does not mean that it can't be a great consumer value. We are focused on making sure that the innovation is a great consumer value, which is why we're focused on all of the productivity savings to be able to offset the inflationary impact. I don't believe that we're going to need to price that innovation down because we're seeing very strong consumer response to it so far. The other thing I would say is as we launch that innovation, it is giving us a mix benefit on the top line as well as sort of another thing that's happening within the P&L. And then on your point relative to the tariff refunds, I think I mentioned in the prepared comments that if you look at the new tariff cost this year from the new tariff regime plus the tariff refunds, plus the inflation all in and say what was the total input cost picture for Newell this year, inclusive of all tariff refunds even from the prior year from Q1, et cetera, it is still a headwind this year. And so it's not like we're in a situation where we have some sort of input costs going down. Input costs are going up because the inflationary impact is more than the tariff help. And so we think we're being prudent in terms of how we're planning that, and we think we're actually likely -- because we're not planning to take broad-based pricing likely to be well positioned, as I mentioned earlier, in the back half of the year.

Operator

operator
#32

Thank you. This concludes today's conference call. Thank you for your participation. A replay of today's call will be available later today on the company's website at ir.newellbrands.com. You may now disconnect. Have a great day.

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