Nexstar Media Group, Inc. (NXST) Earnings Call Transcript & Summary
May 17, 2023
Earnings Call Speaker Segments
Michael Nathanson
analystThis is a question I ask Perry every year, now it's your turn, okay?
Lee Gliha
executiveOkay, good.
Michael Nathanson
analystHere's a simple question. Why has your stock again traded over 20% free cash flow yield. What gives you confidence that Nexstar will continue to perform as well into the future which will convince investors that again, they are underestimated the power of Nexstar.
Lee Gliha
executiveYes. Look, we ask ourselves this question every day. We think we've been -- this isn't new. We've been trading at this. As you know, that's north of 20% free cash flow yield for some time. And we've been generating a lot of free cash flow for a very long time. And I think now investors are starting to kind of swing back around and realize the power of the free cash flow. And if you just look at our cash flows, our guidance for the year, for the '23, '24 year, is $1.25 billion for the average of '23 and '24. So if you just sort of play that out, our market cap is covered in about 4.5 years. What other company can you see out there that has that? And we feel very confident in our ability to continue to generate that cash flow. We don't see any changes in the environment that are going to really put a dent in that. We've got relatively long-term contracts with our distributors. We've got -- we do feel that we are still undervalued with respect to what the distributors are paying us. We just had a reset of distribution contracts that went very well, and you saw that in our first quarter numbers. And we expect that, that will continue. Even if you look at S&P, which is a rating agency, they came out with long-term projections for distribution to continue to be growing through 2027. So we feel very good about it. We think this is the exact reason why more people should be investing in our stock because we are going to generate that free cash flow for the foreseeable.
Michael Nathanson
analystLet's try the revenues because we cover it near and dear. What gives you confidence that you actually -- so when you look at -- in the negotiation, right, when we look at your ability to get the rates you want, what can you tell us that this continues, right?
Lee Gliha
executiveWell, look, I think it's a couple of different things. I think, first and foremost, we feel like if you just look at the ratings in terms of what are people watching when they're watching cable. They're watching the broadcast networks. And it's -- we are still being underpaid relative to the viewership. So if you look at the pie of how much money cable operators are paying for cable networks and for broadcast distribution fees, we're still under monetized. So we still have the ability to take more of that pie going forward. And the other piece of it is if you just look, some of the cable companies are actually just passing it straight through to the consumers and the consumers are paying it. So it's not exactly like a totally zero-sum game here. If there's actually more dollars that are available in the system than maybe there were before. So we feel good about that. We also feel good about the fact that you've got 70 -- north of 70% of the adult population ad 45 and above continues to have a pay TV service, and those are the folks that we think are going to continue to subscribe to those services going forward for some considerable amount of time. And we believe that, that will continue, and that will enable us to continue to grow our revenue streams.
Michael Nathanson
analystThis is a question we always ask Perry.For some reason, the amount of cord cutting that you see in your markets are lower than the numbers that we see. What do you think is going on? Is this just a regional concentration mix?
Lee Gliha
executiveYes, I don't think that's necessarily the case. Oh, here it comes.
Perry Sook
executiveHowdy.
Lee Gliha
executiveI'll just answer this one, and then I will defer to Perry. But I would say I don't think that's necessarily the case. I think we look at -- when we report our subscribers and we talk about our subscribers, we talk about all of the subscribers that pay us. So that may be the MVPDs, it may be the VMVPDs, it may be some of these direct-to-consumer platforms that are coming on that are paying us. And so when we look at -- when we talk about our subscriber attrition, we talk about the bundle of everything. And so we are a very large company. We cover 68% of the population in terms of our footprint. And so really as the market goes, so it goes.
Michael Nathanson
analystHey, Perry. I was telling the audience that I had a similar experience going to you a Board meeting.
Perry Sook
executiveWell, Joe made me walk over from Third Avenue. So -- it was a bit of an aerobic event to get to. We're focused on free cash flow.
Michael Nathanson
analystThat was my first question, exactly. We want to talk a bit, I know this has come up on your earnings calls, the contribution from virtual MVPDs. And there's a lot of that question in terms of -- but what's the contribution you're seeing in your business from virtual MVPDs, and how can that change going forward?
Lee Gliha
executiveYes. Look, the virtual MVPDs are they contribute, I think about -- I think we said something like less than 10% of our overall revenue is coming from the virtuals. But that is a growing piece of the pie as the virtuals are growing. The linear guys are declining, and those are having an offset impact. And we see that those are -- we see those as good opportunities for us to continue to kind of participate in the digital world with our services.
Michael Nathanson
analystOkay. It happened again this week, a question I've asked here in the past is we're seeing some of your network partners make these programming choices where they're taking their best content like NFL or playoff games, and putting on their own services at a discount. Does that make your job easier or harder in terms of your ability to grow your net retrans that benefits you and Nexstar when that happens?
Perry Sook
executiveWe have told them in 3 separate meetings this week so far is that 1 of the things we pay you for is exclusivity. But the less and less exclusivity we have, the less and less interest we have in paying you. And I think they get the message because even the asks and the negotiations are nowhere as aggressive as they have been in years past.
Michael Nathanson
analystRight. Okay. So to CW, right? We acquired 100% for no consideration. Why do you see the need to do that? And what's your own ultimate vision to create value for shareholders? Because you don't make these decisions lightly. I know both of you pretty well. So what brought you to it and what's the opportunity for shareholders.
Perry Sook
executiveLee Ann was the architect of the model of our CW acquisition, and it was a 7-month -- it was actually about a 13-month negotiation, but it was hard and heavy for 7 months. And yes, we didn't pay anything for it, but we did agree to fund the losses to profitability, which we think will ultimately be our proxy for paying for it. But it was both an offensive and a defensive move in that we control CW distribution in 1/3 of the country. So it was an important programming source to our stations primarily in the top 20 markets. Offensively, we see there's only 5, 6 I guess, if you count ION, English language, fully distributed broadcast networks in the country. And this is a precious resource, and we believe in it. And I was around in 1985, when Fox Network started, and they started with entertainment programming 5 nights a week that then grew to 7 nights a week. Put some sports on, early on, it wasn't the best sports product in the world. And then 8 years after they came into existence, they made their bid for the NFL and then everything changed. So we see this network being where Fox was probably in 1987 or 1988. And entertainment programming, putting our toe in the water of sports. And I think with the best interest we have in our station group, as I'm going to tell the affiliates at a meeting we're having tomorrow, this is a network that is owned by a broadcast company that is going to be programmed for the broadcast audience and not just for fan boys of certain comic books, right, which is kind of the niche they had painted themselves in there. And so you're going to see a much more diverse program schedule, a wider interest of programming. And I had 3 conversations yesterday with commissioners of sports leagues that would love to get into business with Nexstar at the local station level and at the network level. So stay tuned.
Michael Nathanson
analystOkay. That's funny. That's a very good pun, by the way. One of the fun things about what we were saying is that we would cover CBS and Warner and talk to you. We never can understand why the CW is being programmed for young high school girls in most part, when it's WPIX in New York or the local CW in Chicago. It made no sense, right? The programming never was made for broadcast television, right?
Perry Sook
executiveWe would hear from our general managers especially when we bought Tribune in our major markets that the CW programming looks like nothing else I have on my air all day long, whether it's news or talk shows or court shows. And then we go into Men In Tights for 2 hours and 5 nights a week. And so we're going to have a much broader program schedule that will be announced tomorrow.
Michael Nathanson
analystOkay. Well, can I ask a question because you just tease about the sports conversations you're having? It seems obvious that with the [indiscernible] models are are done. Do you think this is the beginning of teams realizing that local stations is the best place for local sports going forward to build franchise value?
Perry Sook
executiveI think that team owners and league presidents have realized that if they're only in the cable universe that they're missing 30% of the potential audience in their local marketplaces. I know that the commissioner of the NBA, the head of NASCAR, they realize if their races are predominantly or their best ball games are predominantly on cable, they're missing a lot. Mark Cuban says the reason our ratings are declining is because most of our games are on cable, that there's an opportunity to put a package of games out, expose them to the entire community maybe in multiple languages. Those people may be interested in buying a ticket to a game or may be interested in buying a subscription to be able to watch more of the games. So I started in the business in 1979, and all televised sports was primarily on broadcast television. There were no RSNs. And so it's taken 40 years to kind of come full circle. But I think, once again, broadcast television is in vogue, and we think we can take full advantage of that.
Michael Nathanson
analystAnd now that you get through your CW stations versus your network. You have a massive gap to grow to grow Europe and monetize your own stations, right?
Perry Sook
executiveWider appeal, programming, more sports, we can earn our way up the ladder, but we've got to obviously deliver.
Michael Nathanson
analystIs it like fractions? Like if there's $1 of retransmit on a broadcast network before, you talking pennies on the dollar essentially?
Perry Sook
executiveLiterally pennies on the dollar, yes. I mean, the upside is substantial, right? And success for us as the CW today probably looks like Fox today, right? Because they're the network most like the CW in terms of the amount of entertainment programming that they have. We have a long way to go to get there, and they've got a 40-year head start. But I mean that if you want to know what we dream about, we dream about success on that order of magnitude.
Michael Nathanson
analystAnd then on the defensive side, someone is going to keep jamming you on retrans and move in the best content over the top. You say, no, no, no, we have our own network, we take care of our own first, right? So it's a win-win both ways. You grow our business and you protect yourself. That's my words. Another big maybe is on News Nation. So give us an update on NewsNation what are you seeing? What's up with the progress? How do you view what's going on so far?
Perry Sook
executiveWell, we went about 3 weeks ago 24/5, which means we are a 24-hour news network 5 days a week, Monday through Friday. And we did that in 2.5 years from our inception. And if you compare our ratings, our literal audience delivery versus where Fox was 2.5 years in, and CNN was 2.5 years in, we are ahead of both of those networks with a whole lot more competition than they had 27 and 41 years ago. So we're very pleased with the trajectory. We'll build it out to 24/7. We're about to wait into the upfront here. I can tell you, NewsNation is getting a lot more attention than the upfront than it ever has. And so hopefully, advertisers will speak with their wallets. But listen, numbers are growing. Every month, we have seen growth in the linear product. And we think that, again, success looks like CNN or like Fox News with a 9-digit EBITDA. And right now, we're aspirational to that but growing.
Michael Nathanson
analystIs the thesis on content choice playing out to be a news provider, not an opinion provider -- is that -- do you see that in?
Perry Sook
executiveWell our opinion is clearly labeled it such right. So once we come out of Elizabeth Vargas at 7:00 [indiscernible] and Chris [ Cuomo ] and Dan Abrams, those are clearly labeled as. And Dan Abrams about last night said this is my opinion. You may not agree with it, but it's not [indiscernible] as news. But the rest of the day and [indiscernible] and all of these ranking organizations have us ranked as most unbiased, right down in the middle, highest in enterprise reporting. And as an organization, that's where we start to be and where we aspire to stay.
Michael Nathanson
analystOkay. And you're selling in terms of affiliate negotiations. How is that monetization going in terms of like now having to have that is another option to sell distributors? Any updates on that?
Perry Sook
executiveWell, we made the pivot from general entertainment to news that I think, exactly the right time because general entertainment networks are in free fall in cable. And news is the 1 segment of -- it's the most watched segment of the cable audience. And for us, it's a growing segment. So we feel pretty good about the positioning. And in the marketplace, listen, in scatter, not that there's much of a scatter market right now, we get the same CPMs as CNN. So we're seeing as parity or replacement for shortfalls there. And there's been some money come our way as a result. But just to be -- in that conversation, 2.5 years in, is ahead of where I thought we would be.
Michael Nathanson
analystCool. So can you talk a bit where do you see as the opportunity for national advertising? You mentioned your front and scatter with your current portfolio of assets, right? So give us your view of national. That's a big change for how the company has been going to market.
Lee Gliha
executiveYes. Look, I obviously, local is still very important. We talk a lot about the fact that the local business is about 70% of our advertising, and that's very stable and steady. But when you look at the overall national market, it's twice the size of the local market. And so now that we've got the CW and NewsNation and we've got our multicast networks as our national assets, we're now like in the room in a material way with a lot of these national advertisers. And we believe that there's opportunity there to grow that and to take even a small piece of that bigger pie, it would be great. And then on top of that, do we have the ability to pull through our local stations. We cover 68% of the population we're in. The major DMAs in the country. So if I'm that local -- if I'm a national advertiser, I can provide something at [ NEC ] that nobody else can. I've got that same national reach that you can get from any of the broadcast networks. But now I've got this ability to get the consumers in the door at my store at local level because my footprint at the local level is 75% bigger than any of the other major networks. So you think about Fox, we're 75% bigger from a local book perspective than they are.
Michael Nathanson
analystAnd you never for these 2 networks had a chance to be in this week's conversation on National. That's been the big change.
Perry Sook
executiveThat's correct.
Michael Nathanson
analystOkay. So let's talk about -- I asked about this before the inclusion of RSNs. You had to live golf, you used about sports. Tell us about what you learn on live and interesting what's next up that ladder, right? So give us your feedback and how Live has gone.
Perry Sook
executiveI think what we've learned you probably don't want to switch to the app with a 3-man play off with us Johnson in and 3 holes to go like we did this past Sunday. But the usage of the app on Sunday was up 340%, so life wasn't all bad for us. But listen, it got us -- it announced to the world that we were willing to program sports on the weekend. Our affiliates were 100% for it. We cleared Live golf because it's not a network program time period on the CW. We cleared it in 48 hours around the country. And that was despite the CBS-owned CW is not taking it because of their relationship with the PGA but we cleared it is like you're getting live sports give it to me. And by the way, at the local level, this is selling like gangbusters. Car dealers are not deeply involved in national or international geopolitical conversations. They want to move product. This is televised sports. They're all in, and the sales at the network have increased every tournament as we prove it's a quality product, it's investable. There are sponsorship opportunities. And so we're very pleased at taking this front, signing the contract 2 weeks before we went on the air, not a lot of promotion and steady growth. And that's really what CW is all about from this point forward is steady growth.
Michael Nathanson
analystSo what type of sports content should we kind of assume to be next on the laddering here. Like if you think about like the types of sports, Live as a new sport, golf is greater from past. So what other leagues or sports should we expect -- you don't have to give a contract talks, but like is it something along the lines of like a more race car stuff like we think about like the genres you want to be in, what's our next view?
Perry Sook
executiveI think suffice it to say we've spoken to everybody number of conversations going on around Power 5 conferences in their television packages and conversations in motorsports as on the board of the NHRA. And so we have a lens into motorsports. And golf for us Live was kind of Mr. Right now and.
Michael Nathanson
analystIt was just free basically, right? It's like -- it just dropped in your lap, right? Yes.
Perry Sook
executiveWell, it didn't drop in our lap, we had to go get it and we had to do a lot of selling, but we did get it and they were willing to take a chance with us. We're willing to take a chance with them. And I think both parties are pleased at the early going here. But I would think that major sports, major sport leagues and major collegiate leagues are all interested in having conversations with us, and we have had. Now rights deals are staggered and -- there may be some things that could come our way as early as this fall. There may be things that wouldn't come our way until 2026. But we're in talking to everybody.
Michael Nathanson
analystYes. Sports fans have an ability to find the stuff they want to watch, where they want to watch it, right? It's not like you're going to watch golf, you'll figure out where it is, right? It's -- so there's not initial discovery risk when it comes to sport. We'll find it. Okay. Something that we've talked about in the past to is next-generation TV, I could say, ATSC 3.0, but I won't. What is -- the big push for you in this industry, this is a focal point for years now, we've been doing these conferences. What's the vision and timetable for a meaningful revenue contribution from this next-gen business?
Lee Gliha
executiveMaybe I'll take that one. So I think meaningful revenue contribution is a ways away still, right, because we still have to get the network upgraded and everything kind of pulled out from that perspective. But the thing that we think is interesting about it now is that it's an opportunity now unlike it ever could have been before because of the consolidation in the industry. If you think about just roll back 10 years, if you wanted to try to get to a nationwide network, you'd have to cobble the other multiple different processes. Now today, we've got a partnership with Scripps. And together with our footprint and their footprint, we cover 90% of the country. And so if you were on the other side of that equation, if you're a business that's looking for nationwide network or ability to transmit data and i-speedway, all you have to do is come to 1 party. And I think on top of that, the other thing that's interesting is if you look at other guys that are trying to build new just from scratch, we already have infrastructure in place in terms of our towers. And so it's the ability to kind of get that upgraded and rolled out. But we're in lots of conversations with a variety of different businesses. We're working with HPE and with Sony on a variety of different opportunities with for applications for that spectrum that we've got. And we think that we'll have something to kind of test in the short term. And longer term, it will be an opportunity for us.
Michael Nathanson
analystHow important is deplication of 1.0, right? Is that a major gating factor here, too?
Perry Sook
executiveWell, it is -- it's kind of a limiting factor that we have to simulcast. So that spectrum we can't provide for ancillary use. So hopefully, the big announcement out of NAB was the Chairwoman of the FCC saying she is prepared to to support this public-private task force, much like when we converted from analog to digital, there was a public private task force that figured out kind of the rooms of the road and help to figure out how best to commercialize that and and move it along to the next generation. So an elimination of the simulcast requirement at some point in time, a sunset of 1.0, so the 3.0 becomes the standard at some point in time, would spur set adoption, additional manufacturers others than Sony to be in the business. The real opportunities -- I mean, we talk a lot, 1 of the partnerships we have with [ Herst ] is for enhanced her scripts, enhanced GPS, I think of autonomous tractors plowing their fields without somebody sitting in the -- in the cockpit or -- and really, there are a lot of people that employ or deploy 5G networks today, whether it's for video, whether it's for fleet management or whatever, we can provide those same services at a fraction of the cost with 3.0, and that's where I think a lot of our early customers are going to come from. They're going to see the opportunity. We've got a meeting with [ Penske ] here in the next month. He's got a fleet of 70,000 trucks in the country. So if you need to know where something is or it needs to know where it is, that might be a service that we can do business with. And so we've got to build out 3.0 in 100% of the country right now. It's about 60%, 70%. And then we've got to clear enough spectrum so that we can actually deploy some of these cases. But I think you'll see an announcement before the end of the year, then in our partnership with Scripps that we have a client that is paying money to test a proof of concept with us. And I think that will be the first step forward.
Michael Nathanson
analystSo as on the meaningful question. I think proof of concept is good enough to get people to pay attention, right? Because this has been long talked about, but the opportunity is to just prove it can work and let people start believing because at this point, we've been waiting. So you think in the next 12 months, [indiscernible] months, we'll start seeing proof of concept.
Perry Sook
executiveI think that we'll be on that track. I mean, I think we'll have -- we'll announce a commercial partnership with a client or 2 before the end of the year. I don't think the first partnerships will generate huge amounts of money, but will demonstrate that money can be generated. And I think what we have, we have a toll road, right? We don't want to design. In fact, all of our design for 3.0 is open source. Anybody with an idea, we even have a kind of a developer's toolkit that will provide free of charge to anybody. Your idea, but if you want to deploy it, you have to come talk to us about our toll road. And so we're not going to -- we're not trying to force technology or a use on the marketplace. It's what the market wants. And we'll be happy to collect the toll.
Michael Nathanson
analystOkay. Okay. Great. You mentioned before about advertising. We're worried about the advertising outlook over the second half of the year, especially as political is lapped on a local level, right? So we're worried about that. What are you seeing across your end markets in the first half and the second quarter you're a little more optimistic than we are. So what are you guys seeing right now on the local side?
Perry Sook
executiveWell, I would point out, Michael, that we're paid to be optimistic. Listen, I think that if you look at core -- and let's put the political side, that core local and national. Local is performing much better than national, but I would say that both have slowed slightly from the results we posted in the first quarter. I would tell you that a bright spot that you just haven't seen yet is political advertising, we got political presidential pack money earlier in this cycle for '24 than we have at any point in the future. Our first dollars came in April of this year. So we think that is a harbinger of the quantum of money that will be spent between now and November. And we think there'll probably be more spent the balance of '23 than most folks are thinking. It will not be a game changer, but it's -- we think the trends are certainly our friends.
Michael Nathanson
analystAnd an auto update, we've been talking about autonisince the pandemic to supply chain issues. Where is your conversation with the auto dealer or their commitment to coming back? How does that look versus where we were a few years ago in terms of spending?
Perry Sook
executiveDo you want to.
Lee Gliha
executiveYes. I mean, look, we're still very off of where our highs were post pandemic. But auto has been up for the last few quarters, and it's still up. I think the -- there's some impacts in terms of some of the Japanese manufacturers, don't have as much inventory on the [ launch ] as they would have liked to have had. And then we've got, obviously, the issues with the overall interest rate environment, which we think is impacting car buying. But it's recovering, and that's been nice to see that kind of coming back at this time.
Michael Nathanson
analystSo you have that as an option to have come back, right? That's we need the -- we basically -- when I asked the Disney CFO today, what will be the biggest surprise a year from now, as you said, that we'll look back and realize that things were not as bad as people worrying about 12 months ago. Digital advertising, I've asked about this in the past [ too ]. It's small, but it's an important vertical for you. If you walk us through the evolution of your digital strategy and then what role will the CW and the NewsNation play in building out more digital advertising revenues?
Perry Sook
executiveWell, the CW app will cross the 100 million unique user threshold before the end of the year. And that is a major engine of revenue both from CW and for the company. We are spending money to improve the [ Hill's ] digital outreach as well as our local stations. There's a huge push to develop -- we don't -- we sell the digital video that we have, and we could sell more if we would make more. And so there is a big push internally to redesign and reemphasize in our local newsrooms that we need, first and foremost, digital video. And so we think that will manifest itself as we continue to grow. Digital is 8% of our total revenue, somewhere thereabouts. Our internal goal is within 5 years, that should be 20%. And you might say that's not enough because digital revenue was greater than linear television revenue, which is true. We don't compete in a huge way in the search area, with Google and other major players. But I do think we have the ability to offer bespoke and white glove service to local advertisers. We can help them navigate through because they're as confused as many of us are trying to find things and find things that work. And we think that local service aspect, again, with our footprint, we're the seventh largest destination for news and information in the country right now. And our goal is to continue to earn our way up that list.
Michael Nathanson
analystCool. You've now increased the dividend pretty dramatically over the past year and continue to buy back stock. Walk us through your views on capital allocation. And there's many updates to your leverage target ratio. So the answer to your...
Lee Gliha
executiveIt's a free cash flow question earlier. I mean, I think the cool thing about Nexstar is that not only do we generate a lot of free cash flow, the shareholders actually see it. We are pretty aggressive in terms of both dividends and share repurchases. We've increased the rate of our dividend by 50% this year versus the typical 25%. So we are focused on returning that capital to shareholders. We do think our stock price is undervalued, which is why we've been allocating the lion's share of that capital to share repurchases that as you mentioned, north of 20%.
Michael Nathanson
analystYou mean [indiscernible] is not fair value?
Lee Gliha
executiveRight, exactly. Our leverage situation, we're at 2.9x total leverage. This is obviously off of a political year, so it will tick up a little bit this year. But it's at a moderate level, we look at what's our after-tax cost of the debt. And if we were to use our cash flow to repay that versus buy back the stock. And I think the the pendulum is tilted towards the stock buybacks in that regard because we don't feel like we're at in any sort of overleveraged situation. I think we're actually pretty nicely leveraged. And so that's kind of the plan for the foreseeable is to, obviously, first and foremost, as we've always said, if we have M&A, that's how the company has built itself has created the most shareholder value, that's where cash flow will go first, but after that, and we'll look to return the capital to shareholders in the form of repurchases.
Michael Nathanson
analystI know as an owner operator, you guys are always really thoughtful about your -- the bets you're making. If you jump ahead a few years from now, how different were the same with the future Nexstar look, right? So you have a vision, 3, 5 years out, what will be different about this company?
Perry Sook
executiveWell, I think the foundational elements of local and content will be -- won't change. I think if I had to fast forward, I would look -- I think there will be more opportunities in the national space to layer on to the content foundation we've already created. I think the company will continue to grow. It would be entirely boring for me and Lee Ann to do nothing, but pay down debt and buy back stock. You're probably paying me too much to do that, if that's all we do. But we had some interesting conversations yesterday and -- the art of the possible, I think our balance sheet and our leverage position is an asset of the company. And so what can we do with that? And we've always kind of ascribed to when other people are fearful as when maybe we should wait in and make some decent [indiscernible]. Take some considered risk, make some bets when other folks are either constrained or are fearful.
Michael Nathanson
analystI think in the -- you went on to ask Lee Ann the first question, but the question I want to ask -- end with is what do you think is the biggest price in the future that investors don't believe or give you credit for today? I know what that answer is. But what's the thing that you think look, I'll be back here again next year, saying the same thing, what's that 1 thing that drives you both crazy that we on Wall Street are not not giving you credit for?
Perry Sook
executiveWell, if you assume that the terminal value of Nexstar 10 years from now was zero, and you did a DCF back from that. That would imply a stock price that probably is in the $400 range, right? So right now, the assumptions would be that our value is less than zero, which is counter into hard to believe, right? And so you can be a sanguine or as sober or as pessimistic about the future, right? And you look at sub declines that have happened and we believe they level out of certainly. But even if they continue to decline, they don't go off a cliff. It's like you don't lose 50% of your subs in a quarter, right? And so this company will produce prodicious amounts of free cash flow for the foreseeable future, and I just don't think we're giving credit for that. We're going to do half our market cap in free cash flow, if you add up '23 and '24. How many other companies do you talk to? We had more free cash flow than Disney last year. And we don't even talk about Paramount Global anymore because their numbers have gone negative. We obviously we will be focused on free cash flow regardless of the size of company, no matter how big we get, and I think that's what has gotten us to where we are and we'll ultimately keep us being successful.
Michael Nathanson
analystIt's time for questions from the call -- any questions from the audience? I think you guys can send me over my brownie questions. You want to raise hands, yes. I guess yes, you'd be respectful.
Unknown Analyst
analystSo I have a credit guy. So you talked about the balance sheet and leverage that being your asset. So -- and you've obviously been generating some free cash flow, buying back stock at stocks forming what it needs to do. Do you -- what's your taking leverage up higher than it is right now to accelerate the shareholder.
Lee Gliha
executiveYes. Look, I think it's a balancing act, right? I think, first, we've been pretty solicits of shareholders in terms of what leverage level do they want companies to be at, right? And we've been told sort of time and time again, under 4x in order to sort of maximize their shareholder base. And so that's -- we are there now in that level. I think then the other question is, what's our opportunity set, right? Do we see M&A or organic investment out there in areas that we need to reinvest in the company and do that. And because that historically if you look back that's what grew the stock price tremendously. So that's -- we want to be able to have that opportunity opportunistic opportunity. But at some point, I think you're right, you're going to have to sort of look at what's our leverage and what could we be doing for our shareholders in a different way. I don't think we're quite there yet given where we are in terms of the opportunity set and where our current leverage level is, but that is something that we definitely think about constantly.
Barton Crockett
analystAnd just as a follow-up, given that you're seeing from ownership perspective, what M&A could you guys do it in that level of flexibility in the on CW, but is there any other acquisition that we need that balance sheet?[indiscernible]
Lee Gliha
executiveYes. I mean, look, I think you raise an interesting point too because we are so large at this point in terms of the types of deals that we have to do that would create a need for a substantial balance sheet component are relatively small. But I think from our -- we obviously are, first and foremost, interested if there are station deals to do in the markets that they're in, we're in, we're going to go and try to do those. You probably saw we announced this acquisition of [ KSI ] in San Diego a couple of days ago, and that was fabulous. So to the extent we could find more like that, we'll do that. To the -- but then CW is a good example, right? Here's an asset that was very complementary to every piece of our business, that was content driven and is going to help us grow our overall not only our that business but will grow our stations, it will help us with our overall national footprint. So it was very interesting from that perspective to help grow it. So if there's other content type acquisitions, if there are other businesses that can leverage assets of the company, our sales force, those are types of things that we would look to do. That could be a claim on our capital, Digital, as Perry said, it's something that we're focused on as well.
Michael Nathanson
analystSo the nice thing about CW, sorry,[indiscernible].
Perry Sook
executiveNo, I was just going to say, we're a content company, and I think assets will be content related, right, content or content adjacent but content related.
Michael Nathanson
analystBecause I think 1 of the biggest challenges in this world is a network company where you have to defend the cost of your affiliate fees like the price of [indiscernible]. And if you buy CW, the rates are so low that you can actually grow affiliate fees, right? I think it's harder if you are a company that has been in the business for a long time and you're looking at your content over the top and have to defend the value of your affiliate fees. So that's why I think CW is so smart. Anything else? Yes.
Steven Cahall
analystSo 1 advantage is whether expanding or exist in general as your reach versus the networks. But at the same time, while there is an advantage, it's relatively limited in terms of the people who actually pick be the air side of the TV bundle. Is there an opportunity to lean on each of that? Or does that feel model.
Perry Sook
executiveNo, I think there are creative ways that we can -- 1 of the things we have in addition to our primary stream of our stations, and we have these national gets that are fairly fully distributed that are free over the air and have at least half or more of their coverage is also duplicated on cable. And so can you do something with that and create another channel, a manning channel for something you're doing over here or an in-cockpit channel for the primary race that's on the screen and make these multiscreen experiences. And those are the kinds of -- we're looking at all the assets of the company. With our CW app, we could stream cockpit camp from every driver in an [indiscernible] race and in addition to the primary stream. And so you could make it a multiscreen experience. And so there's -- but I don't want to sleep on the reach question because it literally is [indiscernible] -- market is 35% additional circulation, the wired universe doesn't reach. So it's not -- believe me, the team owners know it. They know that they want access to that audience.
Michael Nathanson
analystYes. It's used a long-term problem. We have the NBA tomorrow. That's the question for the NBA, what do you guys think about reach going forward relative to your last deal. Any other questions? These are great questions. Anything else? All right. Perry, Lee Ann, thank you guys so much for being here. We really appreciate it.
Perry Sook
executiveThanks for having us.
Michael Nathanson
analystWe show the best this year.
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