Ocado Group plc (OCDO) Earnings Call Transcript & Summary

January 16, 2024

London Stock Exchange GB Consumer Staples Consumer Staples Distribution and Retail trading_statement 20 min

Earnings Call Speaker Segments

Operator

operator
#1

Good morning, and welcome to the Ocado Retail Trading Update Analyst Call. I will now hand over to Chief Executive Officer, Hannah Gibson. Please go ahead.

Hannah Gibson

executive
#2

Good morning, everyone. This is Hannah Gibson, CEO of Ocado Retail. I'm here with Mat Ankers, our CFO. One year ago, [ assessing ] our plans to restore growth and profitability at Ocado, to improve the customer experience and ensure that our operating model was at its best. I'm happy to say that over the last 12 months, we've made real sustainable progress and have seen notable improvements in almost every KPI. This has been achieved by relentless focus on our priorities throughout the year, most importantly, by investing in value, delivering great choice and service. Underpinning these initiatives has also been improved cost efficiencies such as increasing marketing efficiency and continuing to roll out our latest generation of robotic customer fulfillment center. The Perfect Execution program introduced a year ago has set a high bar of our performance, and it's really pleasing that we've finished the year with strong momentum, getting back to growth and profitability and having recorded our biggest Christmas ever. Let me share with you some of the highlights from the Q4 numbers, which cover 3 months to the end of November 2023 and give you a little color on Christmas trading, which draws at the end of the first month of Q1 of '24. Most importantly, in Q4, sales growth accelerated. Q4 revenue grew 10.9% in the quarter, the fourth consecutive period of quarter-on-quarter growth, a significant increase versus the 7.2% we reported in Q3. Volumes grew consistently over the period, up 4.8% year-on-year. We're continuing to attract new customers and win market share. Average orders per week were up 6.3% year-on-year to 407,000 while active customers reached 998,000 at the end of Q4, up 5.9% year-on-year with even stronger growth in mature customers. And volumes are now consistently positive. Our average basket value was up 3.8%, while the number of items per basket remained broadly stable quarter-on-quarter at 44 items per order. Our average selling price increased 5.4% year-on-year, again, lower than overall grocery market inflation, reflecting our continued focus on delivering value. We saw our biggest Christmas ever with both niches, which is the number of open sold at 3% and sales overall, up 7% in the peak Christmas period between the 20th and 24th December. And we sold over 90% of peak Christmas slots released the 22nd to 24th December by mid-October, showing a strong customer demand. It was pleasing to the ramp-up of capacity in our new robotics CFCs such as in Luton, which went from go live to close to full capacity within 3 months of opening. Looking forward, we're confident the business will continue this momentum over the coming year, growing sales volumes ahead of the market. We expect sustained volume growth in FY '24 and continued strong trends in both customer acquisitions and customer transactions. Revenue growth is likely to be impacted by lower growth in average selling price and also as we invest in value and as improved food price inflation continues to subside. Therefore, we expect overall revenue growth in FY '24 is expected to be in the mid to high single digits. This year, we expect to make further progress on increasing efficiencies and demonstrating operational leverage while continuing on our journey to above target of high mid-single-digit EBITDA margin in the midterm. First and foremost, Ocado is adopting a really great shopkeeper with an unbeatable range, great value and unrivaled experience, both online and to customers' homes. Over the next 12 to 18 months, we'll be embedding the foundations we've laid this year, and raising the bar again to what it means to shop online. And before I go, I just like to take the opportunity to thank the great team at Ocado Retail, M&S and the Ocado Group for their focus and dedication to improving the customer experience and giving us some really strong platform to build on in 2024. Let's go to questions.

Operator

operator
#3

[Operator Instructions] And our first question today comes from William Woods from Bernstein.

William Woods

analyst
#4

I'd just like to pick up on the EBITDA guidance. What is the rationale behind giving the kind of quite soft and quite vague EBITDA guidance for FY '24? What are you worried about?

Hannah Gibson

executive
#5

Thanks, William. So this year, I talked about returning to positive EBITDA this year, obviously, has been a combination of factors. First, in terms of gross volume growth obviously improves the position. We've also shifted capacity and our network to improve on that. And then lastly, we've just been focused more broadly on improving efficiencies across all items of the P&L, whether that be marketing or overheads. Now clearly, the key going forward is around volume growth. And we -- as we said, we expect next year to be similar to the exit trajectory of FY '23, and so we're expecting volume growth continuing into next year. The reason for not being more specific on EBITDA is actually quite simply that this is a trading update. We're talking about revenue and actually going to come back to being specific on the FY '23 EBITDA outcome at the end of February at the Ocado Group results, and we will also talk there more about the FY '24 guidance going forward as well.

William Woods

analyst
#6

Got you. And just a follow-up, in terms of your capacity utilization, it looks pretty good getting up to around that 75% number. Where would you be looking to get to with capacity utilization? And as a follow-on, how does robotic arms change that number as you introduce them into the warehouses?

Hannah Gibson

executive
#7

Sure. So let's just unpick that a little bit. If we think about capacity, we've obviously made changes to our network this year, both in terms of closing Hatfield, opening Luton. So we're not planning any more changes to the overall network at this point at all. And so we expect overall the denominator as it were from the capacity perspective to continue. Actually, then in terms of freeing that capacity, well, it's purely just linked to volume growth. And so obviously, looking forward to next year, as I just outlaid it my first answer, we're expecting volume growth to continue and obviously, the structure of that would inform what our overall utilization is. Looking further out, though, we actually expect that there is still an opportunity to probably get a little bit more capacity out of those sites. But the focus for the next year or 2 years as we grow on with robotic picking is more about productivity rather than necessary capacity. And we've talked about Luton going from a 200 UPH to closer to a 300 UPH and with some of our other sites as well as we roll off that [ one bit ] robotic pick across the network. Does that help, William?

William Woods

analyst
#8

Yes. That's perfect.

Operator

operator
#9

And we're moving on to a question from Andrew Gwynn from BNP Paribas Exane.

Andrew Gwynn

analyst
#10

Two questions, if I can. So firstly, just actually following on from that comment, Hannah. So you've mentioned obviously the capacity or the opportunity to sort of sweat more capacity out of the existing facilities. So how much more headroom is there? You're thinking about sort of putting more robotics. And I think obviously, the utilization is based on the sort of CSPs as they are today. But obviously, there's options to add in further modules. So give us a little bit of idea on the headroom. A long question, but hopefully straightforward. And the second one, Christmas trading. Personally, myself I was a little bit underwhelmed by it. And obviously, you saw improved momentum in Q4. It's normally a period where your supply constrained rather than demand constrained, yet growth is a little bit subdued. So just a thought on that would be much appreciated.

Hannah Gibson

executive
#11

Thank you. So yes, regarding to your first question on CFC opportunities to question further, that we believe the opportunity to be more at the sites. We haven't been specific on that yet, and we're going to continue to kind of understand what that looks like, but we do know that site has been operating very well. The UPH productivity when it comes to [indiscernible] has been strong. And so we'll be continuing to look at that, obviously, across the broader design, obviously, of a CFC. There's multiple elements to it, and you need to be able to optimize across all of those elements. So it's [ something ] we'll be looking at, it's something we'll be updating I expect in the near term. On your second point on Christmas trading, it's a great question. And I think to some extent, it's why we called out that -- actually, we are record breaking Christmas, it was the biggest Christmas we've ever had. We saw high demand here. We [ saw it up 9% ] of stock, so we released by mid-October. I think there's an [ emphasis ] that actually we could always do more at Christmas. I think we had a lot of network shifts in earlier in Q4 with closing Hatfield, opening other sites. We wrapped those up incredibly quickly. I think what we saw was a strong result year-on-year, but it's a different part of the year for us and actually we're a 365-day business, and we're talking now about 4 days of the year.

Andrew Gwynn

analyst
#12

I just wondered, is it fair to conclude that when you're planning for Christmas, it was maybe just a bit too cautious? And you'd not put enough manpower in or enough fans and actually, it could have been better if you wanted?

Hannah Gibson

executive
#13

I think there's always a point for our Christmas trading. There's always -- there's more demand than the last 2 weeks that we can serve. And I think it's always a period where we could possibly do more, but I wouldn't say it gives you necessarily much to guide in terms of outlook. I think the Q4 view is more reflective of our overall trading performance.

Operator

operator
#14

And next, we have Luke Holbrook from Morgan Stanley.

Luke Holbrook

analyst
#15

Just firstly, on Zoom site. I'd just be useful to hear an update on where we are on deployment of Zoom as of today and into 2024, just so we get an idea of contribution of overall top line revenue growth from those sides. And then secondly, on the M&S side, if you can just update us on those negotiations you're having? I guess, firstly, with the multiple kind of Hatfield CFC and some of the equipment still there and that fee that paid from the joint venture to the group. And then secondly, can you just confirm on the contingent payments, whether that is still under negotiations or whether it is not being paid?

Hannah Gibson

executive
#16

I'll answer the second one first so you're catching it relatively straight forward in terms us answering your question for Ocado Group and M&S. This is a part of a retail trading call. So that's something that we picked up in the Ocado Group results in FY '24, should you wish to ask the question then -- at the end of February, sorry, I meant to say. And then your first question in terms of Zoom. So as you will have seen, we've announced that we are focused on growing Zoom in London. We've recently closed our [ Leeds ] sites and we're focusing on how to optimize the London locations. We've seen strong growth over the course of this year, and we're continuing to focus on new opportunities as and when the right locations come up, but we're seeing continued strong growth in those sites. We've seen strong customer NPS and we're continuing to expand that business.

Luke Holbrook

analyst
#17

Okay. So just in terms of number of Zooms that you're expecting by the end 2024?

Hannah Gibson

executive
#18

We haven't been -- so we can't give any guidance on that at this stage. At some time it will depend on the property, et cetera, which can be a little hard to be predictive about.

Luke Holbrook

analyst
#19

Okay. Understood. And so that means you're funding again with the M&S side, you're under still negotiating with them. I'm a bit confused on why you can't comment today on that?

Hannah Gibson

executive
#20

So that's -- sorry. To be clear, that's a conversation between Ocado Group and M&S. As Ocado Retail, we are not top of those negotiations.

Operator

operator
#21

[Operator Instructions] And we now take the question from James Lockyer from Peel Hunt.

James Lockyer

analyst
#22

I just wanted to ask a question about total addressable markets. Historically, and I guess, currently still Ocado.com and M&S are upper-tier supermarkets, but you've also been increasing your prices slower than inflation, which means you are moving perhaps slowly, but moving closer towards being addressable by more customers. I guess I wanted to think firstly, how do you think about your total addressable active customer base on a social economic basis, stack against that GBP 1 million you've talked about today? And secondly, how should we think about how that total addressable customer base could continue upwards over time as you're able to position yourself better on price as you move towards being more profitable again?

Hannah Gibson

executive
#23

Great question, James. So if I think about it, I think there's a number of different consumer segments for us to go after. I think clearly most adjacent to the current customer base are those who are existing online shoppers and actually being able to win share from those, which you know what the total size of the market is there. And I think what we're focused on is offering a proposition, which is materially better due to our operating model, whether it be greater choice, whether it be better service but also in terms of value as well, and I'll come back to that in a second. What do you focus on there? There's been a question again about, well then, what about those who currently prefer in-store -- the in-store model, actually. Again, when you talk to customers who are not kind of shopping online, what do they say? Well, they say that they prefer products that are fresher and they don't like getting substitutions online. Well, actually again, the model that we've got allows products to delivered fresher because they're not hanging around the store, and we have the lowest level of subs in the market, over 99% of items are delivered in full and on time. And so actually, we have a model which allows us to break down those barriers as well. And then in terms of overall value, what's quite interesting [ in the moment ] is that when we look at our switching data. We do see switching from a wide variety of other players, we are not seeing it just from one end of the market. We see it from a broader viewpoint. And why is that? Well, actually, we have a very broad range, we've actually 50,000 items. That allows us to play at multiple different tiers. So we've got Ocado own brands. We've got [ nothing ] there, which is the same price as Aldi. We've got juice, we've got crumpet. The basics that you can buy entry tier as well as being able to trade up into other smaller niche supplies as well as getting fantastic M&S products as well. And so we do see a wide variety of consumers shopping with us, and we expect that to continue.

James Lockyer

analyst
#24

May I just ask a follow-up on the perception. Because obviously, you said when you talk to people, the preferring store that you mentioned, really like things that are fresher, lower subs, all of those types of things. I guess that's been what you've been good at for a number of years. I'm wondering why -- is that basically a marketing effort that needs to be done to remind people of that fact?

Hannah Gibson

executive
#25

I think there's a couple of things on that. I think the first is around -- actually, some people still haven't tried Ocado. So it's actually enabling us to try Ocado, getting them through that first journey. And then an update as you say, around education as well. It's something that we will be focused on this year, too.

Operator

operator
#26

And our next question comes from Emily Johnson from Barclays.

Emily Johnson

analyst
#27

The first question I had was, can you just talk a bit about the active customer growth in Q4? How much do you think that exit rate is representative of what you can do in FY '24? And I guess the second part to that question, which is a bit more detailed within that. Do you think those new customers are kind of brand-new online customers? Do you think you're taking market share from any other retailers or in specific to the country? And is there anything notable in terms of the -- any kind of compare and contrast between those new customers' spending behavior versus your existing ones? For example, can you see any tangible link to those customers being -- having a higher share of their basket towards your kind of value-based items or towards M&S products now that you've increased the product range there? And a final part to what's kind of another linked question. How do you think about investing in pricing versus marketing next year to drive that active customer growth? Should we expect any increase in investment into either of those elements year-on-year?

Hannah Gibson

executive
#28

Thank you, Emily, lots to unpack there. So if we talk about customer growth to start with, let's just unpack it through various stages of the funnel. So if we think about new customers coming in, we're expecting that's been actually pretty consistent and healthy. We've been really focused on making sure we're optimizing the various channels that we recruit from. So if that's not to continue, it's been pretty steady through the second half of last year. So we expect continued momentum on that. The big shift that we enabled last year was in terms of retention for [ vestments ], once you've got customers in the door, are they sticking with you, are they're staying? We saw our retention success increase a lot from FY '22 into FY '23 by focusing on that new customer journey as well as overall proposition. We expect that's reached a good strong statement, I'm not necessarily expecting another step up, but we are expecting kind of, again, continued momentum into FY '24 at the same level we did in FY '23. And then when you kind of ask the question, well, what is the quality of those customers? We've definitely seen an improvement in the quality of the customers we're bringing in, i.e., kind of the lifetime value early indicators that we have with them in FY '24, going forward based on what we've seen in FY '23. So a lot of it's [ not to ] improve, but we know it did improve from FY '22 into '23. We're expecting that to continue. Now if you look at our base more broadly, are they -- who are those customers coming in? We can see that they are -- what we see over time is that whilst customers join us, they might have slightly smaller basket, shop less frequently. Over time, they will shop more frequently, they will grow their basket with us as they explore more of the range. And so an early indicator is that it's positive. Inevitably, if you track out over a very long period, we'll be saying that clearly, the larger you grow, the more of a diverse base you have and clearly, that has some impact. But actually, we're pretty happy with where we're at in terms of those customers that are joining us. And as I just said to James earlier, we see that kind of from a broad base of other retailers that we're getting at fetching from. M&S products are definitely part of the range, but I'd say probably pretty similar, similar representation for existing customers as well. And as we said, that's been going well this year, it's increased the range of M&S products and [ assigned confined ] all they want online. And I think your last question then was investing in pricing versus marketing. Actually, we have improved our marketing efficiency from FY '22 into FY '23 and have -- they got more customers coming in, more [ sticky to fit ] that actually reduced our spend on marketing as a percentage of sales. We think that's a broadly healthy position that we were in last year and expect to continue on that trajectory, next year as well in terms of price. And obviously, we are working with our suppliers to figure out all the efficiencies we can make to pass on any improved value on to our consumers. So I hope that gives you just a bit of flavor of what we're focused on.

Operator

operator
#29

As there are currently no further questions in the queue. I'd like to hand the call back over to you, Hannah, for any additional or closing remarks.

Hannah Gibson

executive
#30

Thank you, everyone. So that concludes this call. We will give you an update from Ocado Retail perspective on sales with our Q1 trading statement on the 26th of March. So see you then. Many thanks.

Operator

operator
#31

Thank you for joining today's call. Ladies and gentlemen, you may now disconnect.

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