OnMobile Global Limited (ONMOBILE) Earnings Call Transcript & Summary
November 7, 2023
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the OnMobile Global Limited Q2 FY '24 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Pratik Jagtap from E&Y IR. Thank you, and over to you.
Pratik Jagtap
attendeeThank you, Nesashri. Good day and welcome to the Q2 FY '24 Earnings Call of OnMobile Global Limited. Representing the management today, we have FC, Executive Chairman; Sanjay Baweja, Managing Director and Global CEO; Asheesh Chatterjee, Global Group CFO. The call will start with brief update about the overall performance during the quarter by Sanjay Baweja. Asheesh will update on financials, which will be then followed by FC speaking on overall business activity and sharing his thoughts on future plans. We will then open the floor for Q&A session. I would like to mention that some of the statements made in today's call may be forward looking in nature and may involve risks and uncertainties that we see. For list of such considerations, please refer to the earnings presentation. OnMobile Global undertakes no obligation to publicly revise any forward-looking statement to reflect future or likely events or circumstances. Having said that, I now hand over the call to Mr. Sanjay. Over to you, sir.
Sanjay Baweja
executiveThank you, Pratik. And thank you all for taking the time to join us today, hope you're all doing well. The results and presentations are already posted on our website, and hopefully, all of you have had a chance to look at them. At the outset, let me say that, for Q2 FY '24, we've been able to maintain our profitability, in fact slightly better at EBITDA and operating margin level at -- just about 0.2%. The slight reduction that you notice at the PAT level is due to higher profits that we had in Europe and therefore higher taxation since the rates there are higher in terms of taxation percentages. And all of this, let me say, has been despite the fact that, during this quarter, there was a change in the business model from one of our key customers, which had a significant impact on revenue and profitability across all products. We were able to mitigate that impact with revenue growth with other customers and also, of course, cost optimization efforts. It is our endeavor, despite the setback, to keep working on revenue growth in the coming quarters. And we believe that revenue growth will happen. Let me now update on mobile gaming. During the quarter, overall gaming did experience a decline in revenue attributed again to the changing business model of one of our key customers, as mentioned earlier, but this volatility is short -- is a short-term impact. And we will overcome this with our continued efforts. During the quarter, cumulatively, 74 customers -- 75 customers went live, as against 64 customers in Q1 FY '24, reflecting an increase of 17% in Q2. Revenue increased by 32% year-over-year. Further, in Q2 FY '24, 19 new customers agreed to our terms for gaming, taking our cumulative agreements to 117. We expect the momentum to continue and these cumulative agreements to actually reach around 135 by the end of Q3 FY '24. With our focus on implementation and streamlining the go-live process, we are targeting to go live with 100-plus customers in quarter 3, which if happened -- if it happens will be a 33% growth in the number of customers. Also it will see us achieving half of the vision of 200 -- signing 200 operators and that too within a year of putting the vision document in place. We are continuing to see a healthy pipeline and expect to be live and sign many more clients in the coming quarters, like I said. We are gaining -- also [ one of the other ] aspects is we are gaining substantial traction now in Europe and anticipate that around 5 to 6 customers will be live within Q3 FY '24 for gaming business there itself. Here I would like to reiterate that Europe customers have a much higher ARPU than the normal customers that we have, for example, in Africa or Asia. Now in terms of usage and actual consumers, the cumulative gross paying subscribers at the end of current year stood at 28.72 million, as compared to 24.69 million in Q1 FY '24, a growth of 16%. We are targeting to touch close to 34 million subscribers in Q3 FY '24. Overall in mobile gaming, net active base saw steady growth to (sic) [ from ] 4.1 million in Q1 FY '24 to 4.47 million at the end of Q2 FY '24. This shows an increase of about 300-plus consumers in the quarter despite the churn of 600,000 from one of the key operators. We are targeting to touch about 5.2 million subscribers in Q3 FY '24. We anticipate a rebound from this temporary disruption in mobile gaming revenue, which occurred due to the customer issue mentioned earlier, in the upcoming quarters with the addition of new customers to our platform. We are currently in the -- like mentioned earlier, we're currently in the investment phase. And as we've said in the earlier calls, investing is -- in growth is through disproportionately high marketing spend, particularly in the new geographies or operators with whom we are constantly going live. As we stabilize, we will continue to see better profitability. We, however, may see some volatility in our margins till that happens. It is important to note that, in the last 6 months, our PAT has gone up from INR 4.7 crores, which is, which was about 1.8%, in H1 FY '23 to INR 18.4 crores, which is 6.8%, in H1 FY '24, which is 3.9x the growth. Our gross -- cash profit have more than doubled, and as you must have noticed, our cash balance has also improved significantly. We expect mobile gaming to generate an EBITDA of more than 30% once stabilized, which will boost our profitability [ as we go now ]. Now I will talk about mobile entertainment section, mainly tones and videos. Videos saw healthy growth of 15.8% quarter-on-quarter due to increased subscriber base in Europe, which led to higher profit in Europe and therefore high taxation I spoke about a little while ago. Tones and other products saw then a decline quarter-on-quarter due to key customer changing the business model. Having said that, we are being able to successfully cross-sell our existing business offerings to new clients acquired through Challenges Arena. And we are therefore very optimistic about securing more customer agreements in the forthcoming quarters for the tones business and the -- in fact the entire mobile entertainment business. Let me end by wishing you all a very happy Diwali in advance. Hope all of you enjoy the festive season. With this, I would like to hand over the call to Asheesh to talk more about the financial performance. Thank you.
Asheesh Chatterjee
executiveThank you, Sanjay. A warm welcome. And thank you, everyone, for joining us on this call. I'll share the key highlights of our financial performance for the second quarter and half year ended September 30, 2023. In terms of the half year FY '24 performance, we reported revenues of INR 276 crores, flat on a year-on-year basis, while our gaming revenues, which now constitute close to 15% of our total revenues, have grown by 82% on year-on-year basis. Gross profit margins have improved by 332 basis points to 54.9% on a Y-o-Y basis largely because our gaming business enjoys a much better contribution margin and a gross margin. On the cost front, manpower costs have reduced by 20.3% on a year-on-year basis as we continued to drive efficiency and productivity across all our businesses. Marketing costs grew by 28.4% on a year-on-year basis due to increased spending on gaming products, which today accounts 62% of our total spend versus 44% in H1 last year. The reduction in people costs and OpEx have resulted in improved EBITDA for H1 FY '24, which stood at INR 24.7 crores, up by more than 3x on a year-on-year basis. EBITDA margins for H1 FY '24 stood at 9.1% compared to 3% last year. H1 FY '24 PAT increased by nearly 4x year-on-year to INR 18.4 crores, with a margin of 6.8%. For H1 FY '24, our EPS stands at INR 1.7, as compared to INR 0.4 in H1 FY '23. In terms of our quarter 2 FY '24 performance, we have reported revenues of INR 136.3 crores, marginally down by 2.4% quarter-on-quarter. The revenues for the quarter were significantly impacted, as Sanjay explained, on account of change in the business model by one of our customers, although we have been able to mitigate the same with revenue growth in other accounts and cost optimization measures. This effect of impact by -- of change will be temporary, as we will be able to offset it further with strong revenue growth in our gaming business in the coming quarters. This quarter, mobile entertainment has grown 3.9% despite that impact, on the back of our video business out of Europe which have grown by 15.8%. I want to reiterate what Sanjay has mentioned. In the coming quarters, we are going to see rapid growth in our gaming revenues on the back of 123 contract confirmation as on date, out of which 83 are already live. So we'll see 40 additional contracts going live and naturally the scale-up of all the operators that have already gone live. Global revenues today constitute 91% of our total revenues. Gross margin has improved by 224 basis points to 53.6% on a year-on-year basis. On the costs front, manpower cost is reduced by 3.6%. Marketing cost has also reduced by 18.3% due to cost optimization efforts. These reductions in costs have resulted in improved EBITDA for the quarter, which stood at INR 12.4 crores, up 44x year-on-year. EBITDA margin for the quarter is at 9.2%, as compared to 9% last quarter. We have reported a PAT of INR 8.5 crores, up 14x year-on-year. PAT margin over the quarter was at 6.4%. Overall DSO has been reduced to 103 days from 119 days in quarter 1 FY '24. In terms of geographies, Lat Am has registered the highest revenue growth of 112%, followed by Europe and Middle East and Africa growing at 13.4% and 8.7% quarter-on-quarter, respectively. During the quarter, we have also incurred R&D expenditure on our gaming product, which is ONMO, of 20.4 crores, as we continue to -- continue our foray into the gaming space. To end with, as this is festive season on around the corner, I wish you all a very happy Diwali. With this, I will now hand over the call to FC. Thank you.
Francois-Charles Sirois
executiveThank you, Asheesh. Thank you, Sanjay. Thank you all for joining this call. We were all expecting a growth this quarter. Everything was lining up for this, every single metric. Unfortunately, as you all heard many times now, one operator has some difficulties and have to change [ your ] business model overnight. And it very rarely happens overnight. Normally, when you have a customer, you have flags raising. You might have an issue. You might have a 6 months phaseout. This really happened overnight, meaning a 1-week phaseout, and this happened this way. Now we're not a one-company, one-project company. We have -- and that was the whole plan, to grow to 200 operators. We're now hitting this quarter halfway, as Sanjay and Asheesh mentioned. We're going to hit in Q3 100 operators only for gaming. All these operators, we didn't have for gaming 2 years ago. So in 8 quarters, we grew to 100 operators. In the next 4 quarters, we'll get to 200 operators. And most of them are really not optimized, meaning the marketing spend has not started yet and -- or is only starting. We have possibility to really, really grow this business, and that's what we're really pushing on. We have to become, as I was saying earlier, a marketing powerhouse. It's a different operation to operate 30 operators marketing and to operate 100-plus operators in diverse countries. B2C marketing, that's -- basically that's what we're doing. We're doing marketing through Google. And we have to optimize all the ads and all of the content in every single of these operators globally, so really what we're becoming is really a marketing powerhouse. And that's what will make the difference and really growing these revenues, so we were all expecting -- and back on this, but we were all expecting this quarter to grow. Out of this INR 185 million of growth, INR 150 million of growth on this was expected. With this operator gone, that's the impact. Do we have bigger customers? We do have bigger customers. Will we get bigger customers? We will through the 100 and through the 200, and a lot of them have the potential to be bigger. It's just in this case it was one that was with us a long time and was optimized and had all the metrics, right? So happens -- I mean that's what happened this quarter. We can really put the effort on all the fronts. As you see, the customer confirmation, we're getting very good feedback from the operators. Europe growth was not supposed to happen that fast because of ONMO -- feedback on ONMO -- a lot of operators in Europe are picking up. A lot of operators and 5G are picking up ONMO. So it took a bit longer for the ONMO story to get through. Now people really see the strength of the product, and this is why you're seeing so many operators being onboarded. And now it's our task to really invest in marketing and grow to mature the revenues within all these operators. So that's my highlight. That's my view. I'll stick with the same story. What happened there has nothing to do with our mid- to long-term plan and only impacts the short term, so now, I mean, the key is to support the team. And I fully support the team on this plan to really nail it and get to a point where we'll be all happy to see growing revenues quarter-on-quarter. Thank you. We'll open it up for questions.
Operator
operator[Operator Instructions] We have our first question from the line of Sampath Nayak from Tiger Asset.
Sampath Nayak
analystSir, my first question is on mobile gaming. So we saw 30% de-growth in the Q2. Is it purely because of Vodafone India?
Sanjay Baweja
executiveYes, only because of that. In fact, some piece -- like we've already mentioned, the cut is much deeper, but because -- we were able to recover some part of it through other customers. Otherwise, the cut could have been deep.
Sampath Nayak
analystDo you expect this to happen in like Q3, Q4, like this impact to continue?
Sanjay Baweja
executiveNo -- I mean, yes, this is an ongoing thing. While we continue our discussion with them in terms of business modeling and things like that, we have and we don't know how much of that will benefit us over time, but as of now, we believe that this is an impact which will be permanent, for the time being, for the next 2, 3 quarters. We don't expect -- when we target ourselves and -- higher revenue, as we've talked about, we have not taken any additional revenue coming from them.
Sampath Nayak
analystRight...
Asheesh Chatterjee
executiveAnd if I may add to what Sanjay has mentioned. On a like-to-like quarter-on-quarter basis, our gaming business has actually grown by 18.6% but for that negative impact. And with coming quarter, when we see more launches and more scale-up, this growth is only going to become better and more robust.
Sampath Nayak
analystRight, sir. And sir, coming to the FY '24 and FY '25 guidance, can you throw some light on that? Because in our previous call, like, you had recommend. You had like told that mobile entertainment business would do 450 crores of revenue with 18% EBITDA and mobile gaming would do 150 crore of revenue with EBITDA breakeven. Are you on this track?
Sanjay Baweja
executiveSo this customer had an impact on all the business that we do because it's -- this was like -- FC has also mentioned and I've also said this has been a very old customer of ours. All 3 product lines were being used, so there will be an impact in terms of the numbers. I don't want to give exact numbers, but yes, there will be an impact on the total number that we talked about. So I mean you can take the numbers of -- while we said we will -- it's our endeavor to recover substantially what we said, but there will be a gap from the number that we had mentioned earlier.
Sampath Nayak
analystRight, but are we expecting 18% of EBITDA margin from the entertainment segment and EBITDA breakeven for the gaming segment by like end of this year?
Sanjay Baweja
executiveI wouldn't want to call out -- overall gaming. It has -- we had not said overall gaming with the EBITDA neutral, but yes, we will be close to that. But till the time -- we'll have a couple of quarters of volatility, at least 1 quarter of volatility, because -- please remember this was also a very profitable customer. And when you look at the overall numbers, it has sucked up some bit of -- a lot of bit of profitability also, so yes, these things and this -- like I said, this is a lasting impact at least for a couple of quarters. Or definitely, for the next quarter, there will be some impact, but then it's very, very temporary. We believe that profitability will get ramped up as soon as we are able to put the revenues in place, which is a certainty in the next quarter and the quarter after that.
Sampath Nayak
analystRight. So one more question. Like what do you expect gaming revenue mix in your total revenue segment for FY '24 and '25? Because you have projected for 25% of the revenue to come from gaming.
Sanjay Baweja
executiveYes. I think those percentages [ may be here or there by 1% or 2% ], but otherwise, the trend will be similar. We will have a higher percentage for gaming, for sure. We were at 12%, 13% earlier. We'll be in the 20s, around that, yes.
Operator
operatorWe have our next question from the line of [ Danish Jain from Assie Capital ].
Unknown Analyst
analystSir, I have 3 questions. The first question is on our cash position, as it improved in second quarter on basis of [ other debt and ] collections. So going forward, sir, any further plan for cash utilization for [ the product ] development or on R&D? My second question is on, sir, if you're going to provide the Challenges Arena revenue and ONMO revenues separately for second quarter. That is very helpful. And my third question, sir. Any updates on the monetization plan on Chingari investments. So these are my 3 questions, sir.
Asheesh Chatterjee
executiveCould you repeat your third question, please?
Unknown Analyst
analystAny updates on monetization plan on the Chingari investment?
Asheesh Chatterjee
executiveSo on the cash front, yes, it's on the back of collections. And we have enough resources and facilities available to make sure that growth that we envisage for our Challenges Arena and ONMO remains on track. As FC and Sanjay mentioned, we are now launching in Europe and other Tier 1 markets, where ARPUs are going to be reasonably higher. And we'll see a quick ramp-up both on top line and profitability in our gaming business. And the way our marketing investments work for both our gaming business is that we end up recovering whatever we spend on marketing within a month or 2. So this is just a temporary marketing investment that happens as we scale up 200-plus operators on the gaming business. So we are fairly sorted on the cash front. With respect to reporting, we have started reporting the gaming segment or gaming business as a whole. And I think we'll do the segmental reporting at a later stage when it comes up, so we'll take that up later. On Chingari, Sanjay, if you would like to add...
Sanjay Baweja
executiveSo Chingari. They are looking at raising more money, so as and when they get into an equity mode in terms of raising their next round, we will see it, but as of now, that doesn't seem likely in the next 1 or 2 quarters because the market also -- to be honest: We don't -- they also don't want to raise money in the market which is a little subdued for the crypto. Because they are now a lot more also into crypto in that sense. So they're also waiting, yes. So we expect that to happen maybe not in this financial year, very unlikely in this financial year.
Operator
operatorWe have our next question from the line of Kumar Saurabh from Scientific Investing.
Kumar Saurabh
analystAm I audible?
Operator
operatorYes.
Kumar Saurabh
analystSo I have a few questions. So one, looking at the financial state of Vodafone India, I mean, this is something which is not surprising, but my question is, have you done any kind of customer analysis where you identify what percentage of revenue is having concentration towards the loss-making customers; and how we are trying to ensure that, even if such situation happens, we have enough backup? So any views on that?
Sanjay Baweja
executiveSo that's a normal exercise. We did -- while you're right that they were in a [ loss-making ] situation but -- and we had a bit of -- to be honest: This was something that we had put in as a risk on an overall basis, but now that event has happened. There were 2 risks, to be honest. One was the risk in terms of the credit because, if something were to happen to them, then that's -- but that's past us because they have been releasing money and they have been releasing money to us pretty okay, so we are okay on that front. And the other risk, like you mentioned rightly, was the concentration risk. We were doing very well with them. It was -- they were the first customers for CA and ONMO both. And therefore, like FC mentioned, they had stabilized. We have stabilized with them. They have become pretty profitable, to that sense, but somehow because of their own internal change and the pressure that they had, they changed their business model, which impacted us significantly. While -- we believe that we will grow with them as we go along, but yes, we'll have to start from scratch. The RBT business has also got impacted because of that. Other than that, while there is the other aspect of video -- for example, we have a significant big customer in Europe, but that's like a hugely profitable customer, so -- and therefore, we don't believe that there's a challenge on that front. And beyond that, we have like -- we already have 60 live customers, so our concentration risk is getting depleted as we go along. As we launched, for example, from 75, currently to 100 plus, we will see that concentration risk getting absolutely mitigated or substantially mitigated, so the aim is to get as many customers. FC talked about the 200 vision. That is likely to happen in the next financial year, around that, next 4 to 6 quarters. So that's the vision. That will really take care of our concentration risk completely and not only that concentration from a customer angle. There also -- there will be no concentration from a geography angle. We are there in Lat Am. We'll be there in Europe. We'll be there in Africa. We are there in Asia, and we are also there in India. So one of the questions which kept coming in the last 2, 3 quarters or the last 1 quarter at least was on GST, for example. And because we were not so much in India and also because we are not in real money gaming, that does not have an impact on us. So we are trying to make sure that the concentration risk is mitigated completely. And as we grow the number of customers from 75, 200 -- to eventually 200 and beyond, there will be hardly any concentration risk.
Kumar Saurabh
analystOkay, okay. And sir, other question is I think in the filing it was mentioned there is a hit of INR 18 crore. I just want to correct me if I'm wrong. So this INR 18 crore hit is annually and it will happen every year. Or it is -- is it quarterly? It will happen every year. Or what is it? And do we still have some business with Vodafone? And third question. What is the maximum revenue exposure to a single client?
Sanjay Baweja
executiveSo this is a quarterly impact. And our revenue for this quarter is despite that, so which means from here on, when we're going to continue to add customers like we just talked about from 75 to 100 live, we will see growth from here. So let's take this, the current quarter, as a base of sorts, and then we'll grow from here. And this has already taken the brunt. Or the biggest impact has already happened, as far as VOD Idea is concerned. Yes, we -- they are our customer and we believe they will grow, but we are not counting that as of now in our numbers. We believe whatever happens now onwards will be additional revenue that we get from them, but as of now, whatever we have, that's it. That's the revenue that -- and this is counted in...
Kumar Saurabh
analystAnd what is the highest exposure to a single client in terms of revenue dependence?
Sanjay Baweja
executiveSorry. Say that again...
Kumar Saurabh
analystWhat is the maximum exposure to a single client in terms of revenue dependence?
Sanjay Baweja
executiveSo like I said, 60 customers for -- between CA and ONMO. That's hardly 2%, 3%, 5% of -- or 7%, 10% in a [ one-odd case ], but otherwise, that's the maximum. From a gaming perspective, that's the maximum that we have.
Operator
operatorWe have our next question from the line of Deepak Poddar from Sapphire Capital.
Deepak Poddar
analystAm I audible, sir?
Operator
operatorYes.
Deepak Poddar
analystYes. So just, first up, I wanted to understand. Now this full impact of the Vodafone, I mean the policy change, have been taken into account in this quarter, right? From third quarter, no impact will be coming, right? Would that be a fair statement to make?
Sanjay Baweja
executiveSo revenue is a permanent thing in the sense that whatever reduction had to happen because of the revenues happened in this quarter. And therefore, this becomes the base. The numbers that we've declared this time does not include the INR 18 crores. And next quarter, obviously, there will be no INR 18 crores. And whatever we grow, we'll grow from the numbers that we have today, which is out -- without the VI. So that's the broad...
Deepak Poddar
analystSo 133 crores is, would be fair to take in as a base going forward, right?
Sanjay Baweja
executiveThat's correct...
Deepak Poddar
analystAnd I think in one of the opening remarks you did mention that we have about 123 contract confirmation, out of which 83 is already live. So we should see a rapid growth in gaming revenue going forward in the coming quarter, so ideally, the upward trajectory should continue from this base in next 2 quarters.
Sanjay Baweja
executiveThat's correct. That's absolutely correct interpretation. We aim to grow rapidly in the gaming sector also, but also let me mention that, in this quarter and the next, we also have new customers coming in for mobile gaming. So we should see some growth there also happening specifically in Q4, but yes, for gaming, Q3 and Q4 both should show...
Deepak Poddar
analystSee quarter-on-quarter growth.
Sanjay Baweja
executiveYes, yes, yes.
Deepak Poddar
analystAnd in terms of legacy, our legacy business. I think, in the first half, our total revenue was close to about 240 crores in the -- I mean, in the first half. So what is the EBITDA margin there we have clocked?
Asheesh Chatterjee
executiveSo our EBITDA margin range between -- with -- the impact on EBITDA was also on account of the VI revenue which was there across products, but we should stabilize at around 18% for mobile entertainment once we catch up. So as Sanjay mentioned, we had good growth in Europe and in the video sections. And we will be adding more customers in quarter 4 in the mobile entertainment legacy business, so we should see that growth, so I think we'll bridge the gap on the back of cost optimizations which we have already done and on the back of growth that we will continue to see in mobile entertainment.
Deepak Poddar
analystYes. So I understand that 18% is what we are looking at. I mean we should stabilize, so is that what we are looking for FY '24 also, 18% EBITDA margin in legacy business?
Asheesh Chatterjee
executiveYes, it will be close to that.
Deepak Poddar
analystOkay, okay, okay. It will be close to 18% in FY '24. And I just wanted to know the exact -- I mean, in the first half, what was the EBITDA margin in legacy business? How -- I think 240 crores revenue, so what was the EBITDA margin?
Asheesh Chatterjee
executiveWe don't give -- as of now, we don't report these numbers separately, so we, I can't give you guidance on that precise number.
Operator
operatorWe have our next question from the line of Mithun Aswath from Kivah Advisors.
Mithun Aswath
analystYes. Just I think most of my question were answered, just wanted to understand on the Vodafone impact. On an annual basis, how large was Vodafone as a client? And with this change in business model that you mentioned and they would continue to be -- remain as clients, what would that figure be on an ongoing basis?
Sanjay Baweja
executiveYes. So I mean, 18 into 4, we can take straight away 72. So that could be the annual number, but otherwise -- they will have some numbers. We are not at liberty to -- this is -- because this was a declaration that we made, we've -- telling numbers by customer. Otherwise, individual customers' numbers is also a matter of confidentiality. We would not like to talk about that much, but it's a small number, decent number. And we hope. Hope against hope is that, that will grow, but as of now, we don't -- we've not taken that into our calculations whenever we're doing things.
Mithun Aswath
analystRight, sir. No, I'm just trying to [ then say that ] it was almost a 20% sort of a client, right? So now even despite this hit, there would still be a reasonable...
Sanjay Baweja
executiveNo, no, no, nothing compared to what it was. Very, very small.
Mithun Aswath
analystGot it, got it.
Unknown Executive
executiveYes, okay.
Mithun Aswath
analystAnd just one other question was on the cash position. There's been some improvement in the cash balances. Do we see that trend continuing? Because we had several quarters where cash was depleting, but this quarter, we've seen a bump-up. So just wanted to get a sense on that.
Asheesh Chatterjee
executiveSo cash is expected to remain stable. We'll, of course, keep working on our DSO, and -- but we are also investing behind our gaming launches. So it's expected to remain stable.
Mithun Aswath
analystVery unfortunate that this happened when things were improving.
Unknown Executive
executiveYes [indiscernible].
Operator
operatorWe have our next question from the line of [ Prakash Ramaseshan from Pragya Consulting ] [indiscernible].
Unknown Analyst
analystAs the previous [ investor ] said, it's very unfortunate that we had this blip with Vodafone. And I do hope that, going forward, some revenues come through from them. Just trying to ask a specific question about growth in the MENA region. And how many customers have you signed up here? And what do you expect that -- 3 years from now, in the gaming business as a percentage of overall revenue, how much do you expect the MENA to contribute?
Sanjay Baweja
executiveSo while MENA specifically we didn't tell you, but -- gaming itself will -- in 3 years’ time will definitely be big or bigger than our mobile entertainment. That's almost certain. The way we are progressing, that's almost certain, but I -- for MENA region per se, we have good clientele there. We've got Dubai as a client. We've got Saudi. We've got [ Bahrain ]. We've got almost entire region covered, but specific number, we don't have offhand. We'll come back to you, and specific number, on how many we have in MENA.
Asheesh Chatterjee
executiveAnd we are seeing uptake of both our gaming products CA and ONMO were there, and that's the reason of the 13.4% growth that we had this quarter-on-quarter. We expect those numbers to continue to grow because ARPUs in the MENA regions are reasonably good, so I think we are happy on both the fronts, that both the products have uptake and the ARPU is also decent.
Sanjay Baweja
executiveBut just to add. Africa actually is very big for us, almost -- huge numbers in Africa, I must add, starting from South Africa; right up to Egypt; all the way, Nigeria; Kenya; many, many countries.
Unknown Analyst
analystFair enough. And I'm just asking a specific question about the Middle East, more to mention. Mobile gaming is expected to be very big here going forward. And with the way the demography of the region is changing, adoption of entertainment and mobile gaming is going to be very big, so just that's why I'm trying to get a flavor of the sign-ups you've had here.
Sanjay Baweja
executiveWe will specifically come back to you and to the group that -- and we'll put it up as to how MENA has improved, but yes, you're right. We are seeing a lot of good traction in Middle East. And they have some key customers. Dubai has a couple of customers -- and in other countries also, but we will have to specifically come back to exact. Unfortunately, our head of business was -- had a medical emergency and he's not with us. Otherwise, this number would have been offhand, but nevertheless, we'll come back to you.
Unknown Analyst
analystFair enough. So you'll have some kind of a follow-on communication. How do we do this? Or shall I do a one-on-one by e-mail?
Sanjay Baweja
executiveWe'll find a way to reach you, yes. We'll find a way to reach you. If you can send us an e-mail also on the name -- the e-mail ID that we've circulated. You can send us a mail also...
Unknown Analyst
analystI'll send over specific e-mail.
Operator
operatorWe have our next question from the line of Dhruv Shah from Ambika Fincap.
Dhruv Shah
analystSanjay and Asheesh, first of all, congratulations on really steady set of numbers even though you guys had to take a INR 18.5 crores hit on your top line, but Sanjay, in the last quarter, you had mentioned that this quarter will be flat, so did you have any indication of the Vodafone Idea during the last quarter's call?
Sanjay Baweja
executiveNo. I mean, while there were discussions going on with us, it was very suddenly that -- they were reinventing their thought process, but there was no fixation at that time on what they plan to do.
Dhruv Shah
analystOkay, right. And did I hear it correctly that you guys have grown 18.5% quarter-on-quarter in gaming ex of Vodafone Idea?
Asheesh Chatterjee
executiveYes, that's right. That's the reason we were able to bridge that gap. And as we all mentioned, quarter 3, quarter 4 is going to be even better. And we'll be -- see this base then growing rapidly going forward.
Dhruv Shah
analystRight, right. As per my last conversation, you guys are going to launch ONMO in Europe and U.S. in this current quarter. Are we in line with that?
Sanjay Baweja
executiveYes. We mentioned, right? We said that we expect 5 to 7 customers to go live -- European customers to go live within this quarter.
Dhruv Shah
analystRight, right. Got it. My other question is on the margins front. You -- if you include the other income which you guys do in the presentation, you guys have shown an improvement, but going forward, do we expect the margins to improve from Q3 and Q4? Or is the incremental revenue going to go into your marketing spend because your marketing spend has come off in this current quarter?
Sanjay Baweja
executiveYes. So yes. So that is expected. We will have -- we have many new launches happening or customers going live in this quarter, so the marketing spend -- like we always say, for any new geography, any new operator, the initial marketing spurt is much more -- or disproportionate to the revenue that we see there at least for the first quarter itself, so then -- and then it kind of starts to stabilize slowly and we then get to a level which makes it hugely profitable. And at a stable level, for example, we see a 30% kind of EBITDA at a gaming level, so -- but in this quarter specifically, we will see many launches, so therefore, I mentioned in my -- what I said, that there will be volatility in the margins because the marketing spend is likely to be very big.
Dhruv Shah
analystBut correct me, Sanjay. If -- we are going live in Latin America with one of the largest customers there, right, so shouldn't that get mitigated in this current quarter? Or you think that is...
Sanjay Baweja
executiveThe moment you go live, you end up spending on marketing. You go live. You -- because you want to get the customers -- consumers, you have to -- see. The -- our -- we don't spend marketing for getting a customer. We spend marketing on getting the consumers in that customer. And so every time -- for example, if we go live with 25 new customers in this quarter, we'll have to spend substantial marketing dollars to get consumers in those 25 accounts. And what we went live in this quarter, which is Q2, we just ended, there again we'll have to spend money on getting those consumers. So that's how typically a cycle works. The first 2 quarters are not profitable, if I may say, for a new customer. Some of them get -- very quickly get optimized, but otherwise, the first 2 quarters for any new customer, it takes time for us to become profitable. But don't -- beyond the 2 quarters then, it starts to get profitable. That's how the cycle works, so therefore, in this quarter, because we're going to have many new launches -- and which is a great thing. We could do a steady thing. We don't want to grow, but let's get more profit. We can do that, but that's not the aim. The aim is, our vision is to get 200 customers because then we want to be much more profitable for a much larger revenue base. And that's the aim and we expect that to happen as we go along in the coming quarters.
Dhruv Shah
analystBut the Latin America customer is for mobile entertainment, right? It wasn't for the gaming part, so...
Sanjay Baweja
executiveSo they are going to be for both, so...
Dhruv Shah
analystOkay.
Sanjay Baweja
executiveYes. We started with them CA and now we've got RBT. You're right. That launch is likely to happen by the end of this quarter, Q3 that is, or early in Q4, but the revenue will start coming in Q4 largely because of -- as we get their consumers in, yes. And the marketing spend is not as much in the RBT business or the mobile entertainment business, but having said that, there will be 25 new customers in gaming which will have a marketing spend.
Dhruv Shah
analystRight. Great. And last question, for Asheesh: Where do you see the DSOs days? We can bring it down. You guys have done a commendable job to bring it down by 20 days this quarter, but where do you see this settling now?
Asheesh Chatterjee
executiveSo this is more like a stable base, but we'll keep seeing optimization as we go into more Tier 1 markets like Europe and that contribution starts becoming bigger. So we'll see that. We'll -- and we target 90 as our sweet spot as we kind of get the mix right of the -- launches in specifically markets like Europe and North America.
Dhruv Shah
analystOkay. And Asheesh, is the restructuring done majorly and most of the benefits has been accrued in this current quarter? Or you see some more restructuring happening, as far as the OpEx and the employee cost is concerned.
Asheesh Chatterjee
executiveSo it's an ongoing thing. We have looking at -- when -- we look at 2 pieces differently. So at mobile entertainment, we want to be one of the most efficient and highly productive mobile entertainment business in the world, globally. And on the gaming piece, we are currently investing, so as we kind of get into maturity over there, there will be opportunity to optimize there. So cost optimization is never something which is -- it's an ongoing thing. We'll keep optimizing as we go along.
Sanjay Baweja
executiveBut having said that. The people -- on the people front, we don't expect any further optimization. I think we've done a lot. We had to do one because of this episode that happened, which was -- it's very tough to let go of your colleagues. It's a tough call which we had to take for the sake of business. We did that, earlier, for efficiency. This time, we had to do because of the one customer that we had. So I think that's over. My -- as they say, never say never, but my sense is that's over. And we don't -- I don't believe that we are in a phase because now we are at absolute bare-bone levels. We will now need to -- as we grow in customers, at some point in time, we will need to increase the [ spend ], but as a percentage of revenue, our cost is -- only go down because our revenue will grow much more rapidly than anything that we can do with the manpower cost.
Operator
operatorWe have our next question from the line of Kumar Saurabh from Scientific Investing.
Kumar Saurabh
analystYes. So sir, this is the second quarter when we have done the 9% EBITDA margin, which is a great change as you have been telling from last 3, 4 quarters. So we know that now 25 more customers are going to join in mobile gaming, but we also have 75 customers who are live, so this is almost a 3:1 ratio. And then there are some more customers going live in ONMO, so my question is, combining all of this existing customer, new customer and all, what is the future projection? I -- my understanding is this 9% EBITDA margin is the new normal. And we should only grow from here because the old business is -- has come back to 18% margins. The new business, which is gaming, if that has to do a 25%-plus margin, then we should only improve from 9% margin. So what is the trajectory you see? And second question is, as a result of that, my understanding is now the cash on the books is only going to increase. And we are done with all the investment, though the investment will continue, but this should be good enough to lead to a lift in cash on books, so what is your view on these 2 things, combining all the investments, marketing expenses, all of that?
Sanjay Baweja
executiveYes. So let me answer your second question first. Last quarter, I said that, by the end of this year, we'll be higher in terms of our cash that we have. So we've done that already. Now it will be stable because, like you rightly said, we will generate enough cash to put the investment, whether it's for the marketing or whether it's for the R&D that we continue to do from a product angle. So that's settled. That's clear. From a EBITDA percentage perspective, like I've mentioned, one could expect volatility in the coming quarter because of the investment in marketing may be huge. We are already -- in the current customers who are live, we are investing in them also. At the moment, they have not all stabilized. Otherwise, our margins would have been a very different number. Because 9% is not normal for us. We -- our aim is much higher and much better. And we don't believe 9% is normal, but for the time being, there could be disruption in the percentages. And I would not want to comment a number because I cannot, but there could be volatility as we go along. But then as we stabilize, we will see much better numbers as we go along, but yes, for next quarter or something like that, there could be some volatility [ in profit ].
Kumar Saurabh
analystAnd sir, my basic question is the P&L. We have like INR 136 crore of gross revenue. And there is some COGS, which says that COGS includes UFF. Can you elaborate on what is this COGS? And as the revenue increases -- because earlier you had said, people costs and marketing costs, these are the 2 big cost items. So is there any possibility of lifting margin at a gross profit level? If you can just elaborate on the COGS part.
Asheesh Chatterjee
executiveYes. So the gross margin is -- has already increased by 3.3%. You would have seen that it's gone down -- gone up significantly. And yes, COGS is largely a function of content and hosting cost and the upfront fees that we paid for one of the video business which gets amortized. So that's what sits in the COGS. And gaming business has a significantly higher gross margin, so we should see gross margins actually improve as the gaming revenue contribution starts improving.
Sanjay Baweja
executiveSo you might have -- I think your question is probably also coming from a slight dip that has happened from last quarter to this quarter. And that's because the mix changed, the gross margin for video business, because the content cost is slightly higher there. And therefore -- and since that, the -- since the gaming business was not as big relatively and the -- and it's a mix issue which happened where the mobile entertainment business or the video business became bigger. And that's only very temporary because, like I said, gaming business will continue to grow while -- all this will -- also growing, but obviously, the gaming business will grow much more rapidly, so we will see that -- despite this is a disruption which happened in this quarter, we will see that improvement happening only in this quarter because there was a sudden change. You've noticed a slight reduction in the COGS percentage, but otherwise, as we go along, this improvement is a certainty.
Kumar Saurabh
analystGlad, sir, you clarified that. So if I take the P&L 1 year, 2 year down the line, these are my assumptions: Let's say the old business might grow at 4%, 5%. It is the gaming business which will grow at a higher rate, so ultimately and because the gaming business is a platform business -- and typically platform businesses have fixed people costs, so my understanding is our gross profit is going to improve. The gross profit margin is going to improve. The people costs should more or less remain same; maybe a 4%, 5% kind of lift. It is the marketing cost which will increase proportionally because it needs to drive the revenue. And that is how the final improvement in EBITDA will come, mainly from the gains in the COGS level and gains at a people cost-to-revenue level. Is my understanding correct from P&L perspective?
Sanjay Baweja
executiveYes -- I mean I would not like to comment on exact numbers, but your understanding of the trends, et cetera is absolutely correct.
Operator
operatorWe have our next question from the line of [ Chetan Druva ], an individual investor.
Unknown Attendee
attendeeSo I have a couple of questions. So the first one is a simple one. So are we on track for the 600 crore revenue indication that you had given last quarter, sir...
Sanjay Baweja
executiveWe're basically trying to be as close. We would have -- as we say in cricket, we would have kicked it out or hit it out of the park had this Voda episode not happened, but unfortunately, it's not. That happened, so -- yes. But we will be -- we'll try to be as close as possible.
Unknown Attendee
attendee[ That's great ]. I got it. So the next question was -- I think you answered this but just for my reconfirmation: So the impact of Vodafone Idea, to the maximum extent that it could have had an impact, has already been taken in Q2, so therefore, there's no further negative impact from that account, right, going forward.
Sanjay Baweja
executiveSo not from the base that -- we just mentioned that this Idea revenue already incorporates that minus or that reduction. Now there is no further reduction...
Unknown Attendee
attendeeMay I ask you, what was the model change...
Sanjay Baweja
executiveSorry.
Unknown Attendee
attendeeSorry. There is a lag. I thought you broke off. Please go ahead, sir.
Sanjay Baweja
executiveI think now this number of this quarter already has taken into account the reduction. Now there is no further reduction on the -- on account of VOD Idea. That -- this is after the reduction, so now it will -- whatever we get growth from the other customers, we'll only grow [ at it ].
Unknown Attendee
attendeeI understand. Sir, if I may ask, if not confidential, what was the model change that can cause a revenue impact from a gaming and entertainment [ point of view? It was actually these ] services, right? I mean, what kind of model change is it that could cause an impact for us as a service provider?
Asheesh Chatterjee
executiveSo...
Sanjay Baweja
executiveGo ahead.
Asheesh Chatterjee
executiveSo this is largely -- yes. This is largely in a layman's language if I were to tell you the process in which the user subscriber is actually -- the wallet is used to kind of purchase our services. That methodology has been altered. So that's how that's...
Unknown Attendee
attendeeSo the budget for this portion of the services they provide us [indiscernible]. Is that a correct thing to say?
Sanjay Baweja
executiveYes, I think let's discuss our model. Let's not discuss theirs. This has happened. Why get into what they are doing? I mean I think they probably know what's best for them, but it has impacted us. Let's just leave it at that.
Unknown Attendee
attendeeSo there is no -- I mean the reason for asking is -- is this something that's going to come back later because of a change in model? Or it's kind of not going to come back.
Sanjay Baweja
executiveSo that possibility is already there, always there, but we will not count too much on that. We are saying, if it comes, that will be great, but if it doesn't happen, then we are good. We'll continue to -- we've worked with them. They are a very good customer, to be honest, except for this episode that has happened, but we will continue to work with them because they are essentially a good customer for us.
Unknown Attendee
attendeeGot it. So last question is on the U.S. and the Europe expansion that you're planning now, the operators going live, all right? Do you see any impact of the macros? In the U.S., things are slowing down and finally, right? Some jobs -- recent jobs...
Sanjay Baweja
executiveNo, not really. In fact, like we just mentioned, Europe is showing better traction. There is -- if the impact would have been there, that could have been in Europe, but no, Europe is now showing traction. We will go live with a few customers in this quarter. Actually, no real impact, as far as our business is concerned. And we expect that the traction that we've seen will grow and we'll get even more customers in the coming quarters, but this quarter itself, we should see 5-plus customers coming live.
Unknown Attendee
attendeeI see. That's wonderful. So basically, you're not getting any hints of slowdown even from the operators that you are signing up.
Sanjay Baweja
executiveNo. In fact, they're just signing up, so now we will go live with them. So there is no...
Unknown Attendee
attendeeRight, right, right, okay. So there's only one thing about the ramp-up: Once you sign up the operator, your revenues would depend on the ramp-up that happens on the user base, right? If that kind of slows down, then...
Sanjay Baweja
executiveYes. No, that is correct, the ramp-up that happens from the user base and the marketing spend that we do. And that's what we keep talking about, that the marketing spend in this quarter, because we are going to -- our aim is to ramp up pretty rapidly in this quarter. With many new customers coming up, that has an impact on the overall number because marketing is a very essential part of our business...
Unknown Attendee
attendeeOkay, okay, okay, understood. So if I understand your model, it's one of a B2B2C model, right? You service the -- via the operator, you service the customer, so you actually have to spend money to actually get the usage of the games and your gaming platform, while at the same time, you'll share a portion of that revenue with the operator, most likely. Is that the way it is?
Asheesh Chatterjee
executiveCorrect.
Sanjay Baweja
executiveYes. We are basically essentially B2C, but it's through an operator, so therefore, it becomes a B2B2C.
Unknown Attendee
attendeeI understand clearly.
Francois-Charles Sirois
executiveJust to just clarify and for everybody to understand. It's exactly like using the app store where Apple and Google collect the money and pay out the content providers. We're using the operator instead of the app store, so every single operator is like an app store where we use their billing and they pay us back. So it's really truly a B2C business in partnership with the operator. So we call them customers, but they're actually partners.
Unknown Attendee
attendeeSo the operator doesn't really need to spend anything to enable you to reach out to their customers, right? It's basically ONMO who is setting up the connectivity and then reaching out to the customers via the marketing...
Francois-Charles Sirois
executiveIt's marketing. Sometimes the operator does get involved and help us and do special promo, which offsets, obviously. So we do the marketing costs, especially when we launch new services, but over time, we spend the marketing.
Operator
operatorLadies and gentlemen, that was the last question for today. I would now like to hand the conference over to the management for closing comments. Over to you, sir.
Francois-Charles Sirois
executiveThank you all. Thank you for joining this quarter. Just as I said, one customer is not our business, so now the big task in the next 2 quarter is to replace the money, marketing dollars that we spent with that customer across 100 new operators that we have now. So as Sanjay and Asheesh said, we'll take some adjustments in costs of marketing and ramping up these carriers for the next 2 quarters. And we will be back and as business as usual, so looking forward to speaking to you in February, on our Q3 call. And wish you a very best Diwali. Thank you.
Operator
operatorThank you. On behalf of OnMobile Global Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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