Paylocity Holding Corporation (PCTY) Earnings Call Transcript & Summary
February 25, 2020
Earnings Call Speaker Segments
Unknown Analyst
analystOkay, great. Why don't we go ahead and get started. So we are very lucky to have Steve, the CEO of Paylocity, joining us today.
Unknown Analyst
analystThank you. You'll be in town all week?
Steven Beauchamp
executiveNo, kind of a quick trip. Got in yesterday, take off tomorrow.
Unknown Analyst
analystWell, thank you. We really appreciate it. I wish I should've done a look how many years in a row, you've done quite a few but...
Steven Beauchamp
executiveYes, I really...
Unknown Analyst
analystQuite a few.
Steven Beauchamp
executive6 years.
Unknown Analyst
analystQuite a few.
Steven Beauchamp
executiveI don't know if we did it once as a private company, we might have.
Unknown Analyst
analystSo I guess where I would start is just to have you -- and I know I make you do this every year, so I made you do it for 6 years. But for anyone who hasn't heard it before, I just think your background is so relevant to the way things are playing out at Paylocity. So if you wouldn't time -- mind telling the audience a little bit about what you did before. And where are you from, by the way?
Steven Beauchamp
executiveYes. So I'm originally from a small town in Northern Ontario, Canada and have been in the U.S. since 1999. I spent my entire career in this industry, came right out of college and worked for ADP in Canada. That's how I got into the industry. I run a very small payroll company when I first came here. I was part of a company that was going after small businesses, almost went public and then was bought by Paychex, which is kind of how I ended up at Paychex before I came to Paylocity. And so I was there for 5 years. I ran product for them. Definitely have product in my veins. Although I've pretty much done all roles, whether that's operations and implementing customers or running sales teams and selling myself. And so I've done a lot in the industry. Came to Paylocity over 12 years ago. And so at the time that I got to Paylocity, we had a little more than 100 employees. That scaled over 3,000 today. And we had about $15 million in revenue. And so we've seen massive amounts of growth during my 12 years. And I think one of the interesting tidbits and facts is we only ever raised $6 million in primary funds.
Unknown Analyst
analystOh, really?
Steven Beauchamp
executiveYes.
Unknown Analyst
analystWow.
Steven Beauchamp
executiveSo we -- the first year I got there, we went to market, we raised $6 million from Adams Street Partners, who is the only investor that we ever had.
Unknown Analyst
analystSo what is this, is this '13?
Steven Beauchamp
executiveThis would be 2007.
Unknown Analyst
analystOh my gosh, okay.
Steven Beauchamp
executiveYes, 2007.
Unknown Analyst
analystSo in 2007, you raised $6 million at the time you were doing what?
Steven Beauchamp
executiveAbout $15 million in revenue.
Unknown Analyst
analyst$15 million? Yes. Awesome. So we had another executive who -- and I wish I -- I wrote down Ontario, but I didn't write down the town he was from. Do you know Mike Scarpelli from Snowflake?
Steven Beauchamp
executiveI do not.
Unknown Analyst
analystYes. So he's from so small town in Ontario. So we'll find out.
Steven Beauchamp
executiveI have to look at that.
Unknown Analyst
analystWe'll find out. Yes. And then went to the University of Western Ontario.
Steven Beauchamp
executiveYes. And I went to Wilfrid Laurier, a rival. So...
Unknown Analyst
analystThere you go, all right. All right. You guys are dominating tech. Okay, cool. So when you came to Paylocity, what was your idea? How did you want this at the time, $15 million business to blossom?
Steven Beauchamp
executiveYes. I think there was a basic concept that held true -- still I think, held true at the time and still holds true today, which is this business was going to be much more software-centric over time. So my many years in payroll was more about processing the data, taking it in over the phone, fax, maybe a very light internet kind of interface. And then, ultimately, paying the taxes, paying the employees and giving people reports.
Unknown Analyst
analystYes.
Steven Beauchamp
executiveAnd that's what it was like 12, 15 years ago. And part of the view was when you start exposing this information to employees and managers and you start thinking about that employee life cycle, all the things that happens to them and digitizing the entire back-office process from an HR perspective that there was going to be meaningful change in this space over the next decade. And I think that's certainly what's happened. So the goal with Paylocity was to expand the product portfolio, at the time was a SaaS payroll product, which had newly been developed, in a newer architecture and expanded it into all these other areas. HR being the next frontier for us at the time. And we would then get much more utilization from employees and managers, would drive efficiencies across the HR back office and really help them digitize that process, and it was really focused on small and medium-sized businesses. So you already saw that happening within someone like an ultimate software upmarket from there. Certainly, Workday was in the earlier days of doing that even further upmarket. But really, no one was really pushing hard in that mid-market. And so that was really the original goal in 2007. And then at the same time, start expanding geographically. We're only in Chicago at the time, and now we're in every major market across the country. But that's the 2 parts of the playbook was expanding product portfolio as well as sales go-to-market.
Unknown Analyst
analystYes. And which of those can you still do today?
Steven Beauchamp
executiveBoth actually, we believe. So I think the story is a little bit different because we've expanded the product pretty dramatically. In fact, in the last 6 years, we've doubled the amount of product that we can sell to customers. So since the time that we went public, we've invested about the same percentage of revenue in R&D throughout that time. We've had a pretty good innovation engine where we released, organically built new modules, at a nice steady pace since we've gone public. And then what we did is we ceded a lot of the markets with sales folks across the country. And then over time, we've added -- we've been adding sales reps at about 20% per year. Sometimes a little bit more over the last few years. Last year was just over 20%. And we think we can continue to add sales reps and add product, and that's the formula that will fuel our growth. The products will be different than maybe what we would have thought of several years ago. But it is very much a similar formula at a much greater scale. Yes.
Unknown Analyst
analystYes. All right. So you're in all the markets, but they're just ceded in a bunch of cases.
Steven Beauchamp
executiveYes, it definitely...
Unknown Analyst
analystDo you think you can handle -- like what are examples of places in some of the markets you think you can add a lot more sales headcount? And that...
Steven Beauchamp
executiveI think the most interesting example is probably Chicago for us because we've been there.
Unknown Analyst
analystWell, you see that is interesting because you think that would be the one...
Steven Beauchamp
executiveYou think that is the most saturated market for us because we've been there for a long time. And when I first got there, it was only in the Chicago land area. I think we had maybe a couple of thousand clients back then. And we've still been growing our clients in Chicago and our market penetration. We've added sales reps in Chicago. And so I don't think, at this point in time, there's really a market we can't add anybody. Certainly, some of the newer markets we've entered, adding that second rep or third rep is even easier to do. But right now, the territories are large enough. Relative to some of our larger competitors, there's just a ton of opportunity to expand. But we want to do that at kind of a measured pace because I think it's about quality of the sales reps that we bring on and make sure we deliver quality experience for our clients as we onboard them.
Unknown Analyst
analystYes. I mean, just give us some idea. Like in a big city like Chicago, how many -- if that's the most penetrated one, how many reps would you have in Chicago?
Steven Beauchamp
executiveWe would probably -- I'd have to go back and count exactly, but just thinking, somewhere in around 10.
Unknown Analyst
analystWell, that's all?
Steven Beauchamp
executiveYes, yes. And I think we've got a little bit of a smaller business initiative there. That's a separate team. But in our core market, we've got 10 or 12 people.
Unknown Analyst
analystOkay. Okay. But that sort of brings me a little bit to my [ house business ] question. So what would you say health is?
Steven Beauchamp
executiveWell, we have -- our fiscal year goes from July 1 to June 30, so we just finished our first 2 quarters and reported on those. And I think some of the commentary from that call will tell you we're pretty happy with the start that we had. In fact, we've seen some good momentum within the sales force. And I feel like that's the best start we've had in a number of years. And so that obviously feels good going into kind of a key selling season. So in our business, you get a lot of business start in the month of January. It's a pretty important time of year for us, and we had really good momentum going into that month.
Unknown Analyst
analystYes. Good. And then how's sort of the retention on the sales force and whether they're trained up and all that?
Steven Beauchamp
executiveI think we wouldn't be able to have good sales results if we had any type of turnover spike in the sales force. Overall, retention has been pretty consistent. Most of our churn in the sale force happens in the first 18 months. And one of the things about our business model is our sales team gets referrals from financial advisers and brokers. So the longer they stay with us, the more productive they get, the more they build these relationships in these local markets. And we get 25% of our new business revenue from broker and financial advisers, but some of our more tenured folks can actually get more than 50% of their new business revenue. So we've had great retention. Those folks make great money. They do a great job for us. They're super talented. The challenge for us in scaling the sales force is, do we hire really good people? Are we doing a good job training them? Are we ramping them up? Because when you're growing your sales force 20% per year, and then you're promoting people, and you've got some turnover rate on top of it, you get close to half of the people being relatively new at any given year. And so a lot of what you got to focus on is how you ramp them. And I think that we've had great performance from our experienced folks, and we've done a nice job ramping this cohort in this class of people this fiscal year. And so both of those things we're doing really well and got us off to a great start.
Unknown Analyst
analystSorry, I got to write that part down. Okay. So afternoon, the second of the day of the conference. We'll go a little softer topics. The -- so that was sort of the strategy, which is you're going to expand the product portfolio and then you're going to expand the distribution. What's interesting to me is how do you get that done, as a business starts to really scale like this? And it's going to come down to -- you're the CEO. So your leadership philosophy and then what you think the values of the company are, right? And so like I said, it's touchy feely, but let's talk about it. So how do you lead? What do you do? What's your strategy?
Steven Beauchamp
executiveI think the cool part of our business is we're providing HR teams with software and solutions to help them do exactly that for their company, right? So everyone's people resources are really important. You're trying to attract talent, you're trying to retain talent. And so a lot of the things that we try to work with our customers on is how can our platform help them solve that problem. So we get to kind of walk the walk first, right? So when we build a product, we use it first. We roll it out internally first. I roll it out to our 3,000-plus employees, we're typically the first beta customer of our products. Our employees then get the -- give feedback on what that product looks like, which I think is kind of a great way for them to learn the products and to be involved in kind of the idea generation. And then what we do is we also try to source best practices from across our 20,000-plus customers. And in some cases, we even developed algorithms that we can drive back to the clients that allow them to understand things that would take them months and months of reporting and analysis to get to. And so it is really important that we have good culture, that we really focus on our employees.
Unknown Analyst
analystYes, let's not a shift to that one yet. Let's stay on leading.
Steven Beauchamp
executiveYes. Yes. So I think, yes. So I think at the end of the day, for me, on the leadership, I need to have a great team behind me, that's first and foremost. So that's promoting some people from within and sometimes bring in some talent that you need to help scale. And then secondly, I need to stay close to what's happening from a real employee's perspective. So I need to understand what it's like to be a customer service person or a salesperson. So I need contact with client. I need contact with my frontline employees. And I need to be able to have enough of that where I know what's happening in our business. And then I can talk to my leaders about those things that will really happen. Because when you get to 3,000 employees, as a CEO, you don't want to be isolated from what's really happening. So I have to spend time with my team driving the strategy, but I have to do dive deep at times to be able to really connect with our employees.
Unknown Analyst
analystHow you do that?
Steven Beauchamp
executiveAnd that is something that I spend a variety of ways. So we'll do -- I'll do roundtables with folks at different levels of the organization. I'll definitely get involved in meetings that maybe would be unusual for the CEO to be involved with. It could be product demonstrations on the product side, it could be saving a customer who might have some complaints and picking up the phone and calling them. I just met with a current client yesterday before coming here and got their feedback around what their needs are, being in Boston times in the sales process. Obviously, I don't sell a lot because we don't have huge deals, but I do get involved in that. And so that's how I try to balance my time and stay close to what's happening and make sure we're focused on the right thing.
Unknown Analyst
analystLoved that. How do you find those situations to get into?
Steven Beauchamp
executiveI think once you start making it known that you appreciate that, people start to reach out for help in those scenarios. And so the situation with the client yesterday was they reached out and think it'd really be cool if you could kind of swing by because they know I'm willing to do that. And then I got...
Unknown Analyst
analystWho is "they", like a low-level sales person?
Steven Beauchamp
executive[ Macky Zeus. Macky Zeus ], our client account manager who's dealing with the customer. And so we got in a big conversation around product and what they were trying to do from a reward and recognition and how our product could evolve and meet their needs. And so I ended up with a drive by that ended up being a 45-minute conversation around product. Same thing with -- we do a lot of training in our organization. So sometimes it's popping into a training class. I meet all of our sales new hires still today and get in front of them for an hour. And so I look for those opportunities. And the more you do those, the more you kind of get asked.
Unknown Analyst
analystThat is super interesting. It's -- I have a friend who's a salesperson at an unnamed large company. I won't say who it is. And I go, "Do you ever get the CEO to come on?" And these are even before huge deals, and he's saying, "Oh, no, you don't want to do that." "Why not?" Because if you do that, the next day he'd say, I would love to have the CEO show up at this place at this time for this big deal. The next day, you'll get a call from the CEO's assistant, and you'll go down the office and you'll walk in and you'll get a, "What the blank is wrong with you that you can't close this deal yourself?" Right? But what's so interesting about it is it's not so much -- you're doing it not so much to help close one more deal, right? That's not going to make a difference. It's for you to learn. So you can be a better CEO.
Steven Beauchamp
executiveYes. I think it's that natural curiosity that I have and have always had. I also live in paranoia. I don't want to be the CEO standing in front of 3,000 people describing what's happening at the company and everyone goes, that's not it at all. And I've been at companies like that before where I thought...
Unknown Analyst
analystWell, maybe that's why -- so where were you -- and maybe you don't want to name it, but...
Steven Beauchamp
executiveYes. Like, we're not going to get into kind of names. But as you get large, it's kind of hard to kind of stay connected with it. And so hey, we're not perfect. We have challenges like any organization, but the more we can identify them, the more we can tackle them and the more we name them as reality, I think the better company we can be.
Unknown Analyst
analystYes, love that. Okay, good. So I've been asking everyone about the coronavirus. I'll ask you, too. Are you seeing it anywhere in your companies in terms of sales cycle? They realize you're domestic and smaller, and then also in marketing events, things you would attend or things you're hosting. Have you started thinking about it?
Steven Beauchamp
executiveYes. Obviously, the news is coming out day-by-day in terms of how it's growing, what the risk is like. So we're U.S.-based. And therefore, all of our clients that we serve are U.S.-based. And so we haven't seen that a lot within our client base. We haven't seen that in any type of restricted travel. We don't do really any international travel. I speak of from a business perspective. So I'd say, so far, to date, we have been somewhat unaffected. But I think like everybody, we're watching it closely. And at some point, you've got to start preparing for contingency plans. One of the great things about our culture that I think will help us, hopefully, this doesn't spread, but if there is more danger, we have a big remote employee culture.
Unknown Analyst
analystYou do?
Steven Beauchamp
executiveAnd so the idea of people working remote. So almost half of our workforce is remote work from home. So salespeople, implementation folks, a lot of our technology teams. So the idea that if we got to a point we want to lower the risk of our workforce and have less people coming together in gatherings and maybe less travel, that's probably -- that is very doable for us in terms of just how we generally operate.
Unknown Analyst
analystYes. And what tools do they use when they work from home?
Steven Beauchamp
executiveSo I'd say a couple of things. It's -- this is interesting. When you think of the communication tools, so Zoom Video is obviously a big part of every -- is camera-on culture, so we expect to hear that.
Unknown Analyst
analystI have heard that. It only works if you can answer the [indiscernible], right?
Steven Beauchamp
executiveYes. I've been on a conference call with 50 people, and I'll say, we've got 32 out of 50 with cameras on. We'll start when everyone's cameras on. You really have to force that a little bit, but it does create a more personal connection. So that's something that we use. We use a lot of our -- a product that we rolled out, Community for kind of our -- it's really, really reimagine that old HR Internet. And it's got groups and reactions and documents and announcements, and we found a lot of activity within that. I think of our Paylocity employees, we get more than 1/3 of them on that every day which is pretty cool. And then certain groups will use, obviously, you're going to be in your CRMs, if you're our operational teams or if you're our sales folks and our technology team does use Slack as well.
Unknown Analyst
analystHow about DocuSign?
Steven Beauchamp
executiveWe use DocuSign probably in -- sparingly, we use it for a lot of our purchasing functions and contract negotiations.
Unknown Analyst
analystSo the CEO of another company who is sitting here, Matthew Prince was joking about the people -- not joking, but talking about the other companies that would benefit besides Slack, and he was saying, DocuSign, fewer and fewer people are going to want to touch that, right?
Steven Beauchamp
executiveYes.
Unknown Analyst
analystSo -- okay. So then, there's been a big merger in your space with the company that I know you really admired, which is Ultimate Software. What do you think?
Steven Beauchamp
executiveSo Ultimate was taken private, roughly a year ago and the owners own Kronos as well. Yes, I think the first thing I would say is we don't overlap market segment with them a ton. The large end of our market is really the lower end of their market. So we don't see them a ton. They're definitely a competitor, but not one we see very often. And yes, I think they've done a pretty good job from an employee culture perspective, which is one of the things that I think we take pride in as well. So I was a little surprised that, that happened so soon?
Unknown Analyst
analystMe, too.
Steven Beauchamp
executiveYes, I guess I wasn't surprised that it happened just because you've got the single-owner scenario of both entities. But I think that will be -- there's a challenge there to bring any 2 organizations of those sizes together. And from an employee and customer perspective and go-to-market and road maps and all the things that you've got to do. But it's just not a big enough competitor of ours that we think...
Unknown Analyst
analystThat it will make a difference for you?
Steven Beauchamp
executiveNo.
Unknown Analyst
analystYes. Yes. Okay. Why don't we pause a second here and see if we have any questions from our audience.
Unknown Analyst
analystYou guys have your analytics software [indiscernible].
Steven Beauchamp
executiveYes. So one of the areas we're pretty excited about is if you think of historically, payroll, HR, those teams spend a lot of time running reports, putting together analysis for the rest of the organization for the leadership teams. And then they use that information to then try to drive initiatives. So the classic example is putting together turnover reports and understanding where that spike in turnover might be coming from. So I use that as an example because that's really the first place we've made some big investments in our analytics package. So we have a turnover dashboard that uses machine learning algorithm to actually surface your highest risk employees. So we have millions of people in the platform. We run that algorithm through the millions of people and we come up with the risk factors. And so you would drill into that person and you would see why they've become a risk factor. And sometimes, it's very intuitive, like they've moved locations, their commute is now twice as long to work. So they become a risk factor. Sometimes it's not as intuitive because they've gotten a raise. They've had a great performance review and they're high performer. Why would they be a risk factor? Because they're one of your highest performers and other people want them too, right? And so you start to then expose that data to customers that allow them to kind of drive initiative and processes on them. More recently in our analytics package, we've really become transparent about utilization in our platform. So we show a customer in module all the employees and how many of them are logging on each day, each week, each month. And so this idea of driving utilization, putting that in the power of our clients. And then we back that up with what we call adoption kits, we show them how they could actually drive more utilization. And it's not about utilization. It's about driving engagement with their employees. And so the combination of using analytics to be transparent about how they can get more out of our platform and then giving them best practices about being able to do that. Community as a great product where we've done that, and we've seen increases in utilization, the more we've got them comfortable in rolling it out.
Unknown Analyst
analystIf we -- I mean, if we step back for a second, and you're going to sort of pitch why this is a good long-term durable business. And you can keep doing what you're doing for quite a while. What are the 2 or 3 key points you'd make to someone who wants to own this for 5 years?
Steven Beauchamp
executiveYes. So I think the first and foremost, number one, it's a huge addressable market, right? And so -- and everybody has to do payroll in some way, shape or form. So this is just not something that you can realistically do on your own. So we have a must-have product that you have to do in a very, very large market. Secondly, I would look at our history and ability to innovate and stay ahead of the competition. So we've been able to add a lot of product. We've been able to approach different areas, and we are able to build those organically and deliver a better user experience. And so as the market continues to evolve, we think we're well positioned to be able to do that. Third, I think from a go-to-market perspective, we have a high motion go-to-market that's able to really work in the SMB space. And so we're able to bring on a lot of customers. Our unit growth last year was 21%. And that's something that's not always easy to put together. And then I think the last point I would bring up is this is a market still filled with change. So as Gen Z enters the workforce, their demands around transparency and diversity and work flexible schedules, remote working, and I think it's a changing landscape for the HR leaders, and they're trying to figure out a way to manage this. So that creates an opportunity to deliver interesting tools to be able to help them. So I like the idea that it's a big market with a lot of change. And then you look at our go-to-market and product execution over the last number of years. I think we're well positioned.
Unknown Analyst
analystWhat could go wrong? What should a new investor looking at the story worry about?
Steven Beauchamp
executiveI think the big questions I get are probably more macro in many ways. So you get the macro questions around potential recession.
Unknown Analyst
analystNo, no. What do you worry about?
Steven Beauchamp
executiveWhat I worry about? I worry about how do I find -- we have 3,000-plus people across the organization. And if we're growing at north of 20%, I'm going to double the organization in a number of years, 3 or 4 years. And so that means I'm probably not -- I'm not going to double the number of people, but I'm going to need a lot of people. So how do I find a couple of thousand more of great talented people in sales and product, and we've been really successful in doing that. In fact, last year, we had a great hiring season for salespeople. I mentioned on the call that we were really well staffed. That was one of the contributors to success. So we've been able to do it. But that's the thing that I kind of worry about because it is a competitive market. We are going after folks that are in demand, and we need to be able to execute on that because it's a people powered business.
Unknown Analyst
analystYes. And then for your first point on the TAM, you guys actually, I feel like you have it -- I don't know, a good quantification of how many of these businesses there actually are out there. You mind talking about that a little bit in terms of what the opportunity is?
Steven Beauchamp
executiveYes. Because everybody needs payroll, it's kind of easy to look at the number of businesses. So if you just look at like our core market of 20 employees to 1,000 employees, you got 600,000 businesses. And so we've got 21,000 out of 600,000. And so even doubling our business doesn't get us to 10% penetration, right? And so we also think that we've had recent success in expanding a little below that 20-employee market down to the kind of 10-plus employees. And that increases it significantly. And so the fact that we've had success there makes us feel even better about the size of the opportunity.
Unknown Analyst
analystYes. And then just the short version because we have a minute left. So the 600,000 if you have [ 20 ] what are the other 580,000 using, and you're going to put it in buckets. Everyone's going to pay their employees?
Steven Beauchamp
executiveYes. So ADP and Paychex would be the dominant share of that marketplace. So from one employee and above, they have about 1.2 -- over 1.2 million customers. And so they're the biggest share. There's a whole market for small local regional providers that look like Paylocity, maybe 10 years ago. There's hundreds, if not thousands of those providers across the country. Every market has some that are serving that local market. And then you've got, like, what I would call...
Unknown Analyst
analystSo like in the 20 to 100, would you have to -- do ADP and Paychex have like half? Do they have 300 or more?
Steven Beauchamp
executiveThey're more. If you look at the number of businesses above 1 employee, you get into the 5 million or 6 million range, and we've got about 1.2 million.
Unknown Analyst
analystI know, but we're trying to get 20 to 100.
Steven Beauchamp
executive20 to 100, they don't segment it exactly that way, right? So I don't know how many of their customers fit into that bucket. So if I were to guess, I would say they probably have less than half the market.
Unknown Analyst
analystLess than half. Steve, thank you so much, it's great having you here. We really appreciate it. Thank you so much.
Read the full transcript via the API
You're viewing the first half of this call. Get the complete Paylocity Holding Corporation transcript — plus 252,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.
Get the API View API docs →For developers and AI pipelines
Programmatic access to Paylocity Holding Corporation earnings transcripts and 252,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.