People Incorporated (IAC) Earnings Call Transcript & Summary
March 10, 2021
Earnings Call Speaker Segments
Youssef Squali
analystExcellent. I think we're on. Good morning, everyone, and welcome to the Truist Securities Technology, Internet & Services Conference 2021. My name is Youssef Squali. I'm the lead Internet analyst at Truist Securities. And it is a pleasure to have Glenn Schiffman, Chief Financial Officer of InterActiveCorp. And I think Mark Schneider, Head of IR, is somewhere there. So before we begin, I just need to read the following disclaimer. This call is arranged by Truist Securities Research for use by institutional investors and issuer clients as defined by FINRA. If you are not an institutional investor or issuer, please disconnect at this time. For required disclosures, please see our website at truistsecurities.com or our equity research library. So -- all right. Glenn, with that out of the way, good morning to you, and thank you so much for being with us today.
Glenn Schiffman
executiveThanks for having me. Great to see you and look forward to speaking with everyone here this morning.
Youssef Squali
analystExcellent. So let's just start at a high level. As a portfolio company, IAC has really proven itself to be a great shepherd of shareholder capital for the last 3 decades already. As you look at your current portfolio, maybe can you speak to opportunities that still excite you the most today? And do you feel you have the right assets to kind of capitalize on the most exciting opportunities you see out there?
Glenn Schiffman
executiveYes. Look, we do. I mean we're excited with the portfolio now. We're obviously also excited that we have $2.8 billion of cash in case we want to adjust that portfolio and alter that portfolio. The -- we can go asset by asset and I will in a second. But to pause on that $2.8 billion of cash, that gives us real flexibility and real optionality. As you know, we do 3 things with our cash. One, we invest in our own businesses. Two, we do M&A. That's M&A in our existing businesses and new verticals, which we'd like to do both. And then third, retire securities when, as and if we deem it to make sense. You look at our cash for a second, and I always marvel at this, the SPAC mania that's going on. I think there's nearly 400 publicly listed SPACs. And on average, 81% of those SPACs, their -- they traded at a premium to their cash, yet most analysts put a discount on our cash in the sum of the parts. So I think that cash is a real asset. And I'll go back to 2 points in time when the markets were less forgiving. That's the dot-com crash in 2000 and the great financial crisis. Both of those times, we were cash rich. Both of those times, we did -- made some pretty interesting and strategic investments with our cash. Way back in the dot-com collapse, we effectively, through M&A, created the IAC that we know today and the spin-offs and the quad spins with billions of billions of dollars of M&A on the acquisition side. And then with the great financial crisis, we bought back half our company. Now I'm not here to say that we're about to go into a crisis and the happiness will shortly end, but the portfolio is incredibly well diversified with that cash as an anchor to windward and then great opportunities, we think, within our existing portfolio. And probably the only business that faces headwinds that we have is the desktop -- is our desktop applications business. And unfortunately, those headwinds are a gale-force in nature, and we're going to continue to have some pretty disappointing performance over the next 12 to 24 months there. But to go through, at ANGI, I'm sure we'll talk about that a lot here. We have a new management team. We probably have a slight tilt in the strategy that we'll talk about. Most importantly, we have an energy, we have an excitement and we have an entrepreneurial vigor that I haven't seen in ANGI probably since 2016 and '17. And that's -- that may -- we'll talk about tailwinds and headwinds over the next short order. So that may not manifest itself this month, this quarter, and it may take a little bit of time to pull through, but we're obviously really excited about ANGI and do believe we have the tools and product and strategy to accomplish our goals. Vimeo, another month you saw greater than 50% revenue growth. If you look at our position in that market, the TAM in that market, the market opportunity there, we're also excited about Vimeo. And you'll hear from them directly. They have their Investor Day on March 24. So Anjali and Narayan will go through and articulate the reasons for our collective optimism there.
Youssef Squali
analystLet me -- so before we dig into each segment separately, let me maybe just close the loop on capital allocation. As we look at your financial position, as we look at the opportunities out there, as we look at the potential M&A, et cetera, just how do you look at it from a size standpoint, from a timing standpoint, from a kind of a segment standpoint? For instance, fixed price -- and again, we'll talk to ANGI because that seems to be a major, major -- not a pivot but reorientation of the business towards that. Is that some -- an area that you feel you need to double down in terms of assets? Because really there, you only have Handy. It's a nice business, 100 and plus -- $160 million business last year and growing really fast. But out of -- it's only 6% or so of your total revenues, right? So speak to us about capital allocation as far as that's concerned and your willingness to want to move fast or take it slow in anticipation of maybe something happening with all these SPACs.
Glenn Schiffman
executiveWell, you're talking about 2 things. Let's divide that into M&A and to investment through our P&L, which are very important distinctions here. Look, we'd love to do more M&A in all of our businesses, but it's got to -- the bid has to meet ask. It's got to be at a right price where it works for our shareholders day 1. As you know, all of us are owners of our business, so we're manager owners here. So we spend money like it's our own. That's in investments in our businesses. That's obviously in M&A. So we'd love to do M&A in ANGI to accelerate fixed price, to accelerate demand and to accelerate supply. And we have a track record of doing said action. We don't need to, but we are excited and actively looking. And I don't know if you meant the question for all of our businesses, but yes, with the exception of…
Youssef Squali
analystJust for one.
Glenn Schiffman
executiveOh, just for ANGI. Okay. And then as it relates to investing through our P&L, we're actively thinking about that. I think we will be investing more this year in the context of the new management and the new management structure than maybe we thought earlier. And I think that is fixed price. So I think for the first quarter, you'll see EBITDA a little lower than I think some people expect or most people expect. And then we're debating the EBITDA investment we'll make for the year, but I think we'll probably invest more than we expected. And yes, that is fixed price. That also is investment in our brand and marketing, and that's also investment in our product because our product investments are not just at fixed price. We think we can make the traditional matching marketplace business even better for our consumers and even better for our SPs, and we think there's a product solution to help SP engagement. So yes, I think we will allocate more capital through our P&L in ANGI this year than we expected and likely a lot of the investors and The Street expects.
Youssef Squali
analystOkay. All right. No, that's super helpful, and it's a nice segue into the conversation in and around ANGI. And by the way, I've met Oisin many, many years ago when he was still only CEO of Handy before you guys acquired it, and he was really impressive in the way he kind of spoke to the opportunity at a very big -- or a high level. So switching gears to marketplace. So February numbers came out yesterday after the close. It looks like there's still a pretty clear imbalance between SRs and SPs. And I think the last time we talked or maybe on your earnings call, you had talked about having grown your sales force materially, something like 30% up from the trough. So maybe just help us understand why is it so hard to fix the marketplace. Why is it -- because you seem to be growing your SPs, your SRs are very -- are growing double digits, but it seems like there is just some mismatch there.
Glenn Schiffman
executiveYes. So let me start with the opportunity, and I'll come back to the problem. The opportunity -- we did 32 million SRs last year, let's call it 8 million a quarter. Our 0 accepts of which you're -- is embedded in your question, has gone from on average 40% to on average 50%. Now in the fourth quarter, I think it was 47% because there's seasonality there. But that 10 points -- if we could get back to our 40%, right, that 10 points is 800,000 SRs, and we monetize those SRs. Monetize -- revenue per monetized transaction is at $70. So that's over $50 million of high-margin revenue. So that's what we're going after. Now the problem is very straightforward. Our aggregate number of SPs, what I call a top-of-the-funnel type metric, that's actually okay. This month was 9%. I think it was -- it's been 10%, 9%, 11%. That's okay. It's SP engagement that's our issue, and these SPs are busy. The supply chain, as you're reading about every single day, copper, gutters, lumber, whatnot, the supply chain is broken. I think there's a New York Times article over the weekend on some of the issues on shipping supplies all over the world, and that persists. And then SPs are having problems hiring their own employees. So we think that's going to persist for a while. Yes, we're attacking it through the sales force, of which you spoke. But remember, that -- a salesperson takes 6 to 9 months to fully get profitable and to fully get tenured. So that is a long-term solution to the problem. But the COVID-induced supply constraint, I think, will be with us for a little while, which is why we have more -- we've articulated more muted revenue growth for the ensuing quarters. We think fixed price is a really, really important element of that SP engagement issue, of which we're laboring through right now. Very simply, we're giving an SP a job versus -- and giving the SP money versus asking the SP for money. So not like an -- not unlike an Uber driver who can kind of say, "Okay, I want to make a little more money. I'm going to go drive for a couple of hours or a couple of days," our SPs between jobs or when they're waiting in another job for supplies to come or whatnot, they could turn to our platform and we could supplement their income. So I think -- we think that's really interesting. That helps us through this. It's one of the reasons why, again, I said, especially in the context of Oisin becoming CEO, we're going to invest more in fixed price here. But it's going to take a while for us to work through that imbalance. We've talked probably not till the end of the year. We'll see where we end up. But that's the nature of the problem. It's…
Youssef Squali
analystAnd so you seem to be basically saying that the problem has more to do with the macro environment and the fact that, effectively, these guys are either too busy or price of raw material is too high, et cetera, than an issue with the algo to match, SPs with SRs or maybe your ability to have the right SPs for the right SRs in the right regions.
Glenn Schiffman
executiveNo. We do believe that, that it's more macro. It's labor issues and -- but we're not stopping. We're not a victim of this, and we're not allowing ourselves to be a victim of this. So we're doing a lot on product. We talked about deaveraging the business. The SP that has a sales force and 100 technicians in the field needs a different solution than the SP who's the sole proprietor. And we're doing that, and we're approaching that slightly differently more than we ever have. It's 400 categories -- sorry, 400 geos, 500 categories, so we're running 200,000 mini marketplaces here and mini businesses. And that's what we're trying to do, is deaverage to make sure we have the best solution for people. So if the macro environment never changes, and there are major macro headwinds here, we want to -- through product, through operations, through marketing, through deaveraging and through this new org structure, which I think gets our business leaders a little closer to the business, we're going to try and muscle through that and try and still maintain our growth rates. But there are some headwinds there, for sure.
Youssef Squali
analystGot it. Okay. So last question on ANGI. So something you've often talked about, which is this -- the Holy Grail, being getting people to move from being episodic users to recurring users or recurring business, which obviously makes a ton of sense to us. How are you -- I mean you're very early in that process, but how are you going about it? And what kind of gives you confidence that yours is the right platform to be able to do that?
Glenn Schiffman
executiveThe scale, right? If -- for the back end of your question, are we the right platform? Look, our scale is unprecedented, 18 million homes last year, 32 million service requests. So there's -- as I said earlier, 400 categories -- sorry, 500 categories, 400 geos. No one approaches it with our scale, $1.5 billion of revenue or so. And we're marching down that path, and fixed price is the gateway into that. So we do a fixed-price job for you. And you've seen our repeat rates. They're obviously significantly better on repeat rate -- sorry, significantly better on fixed price. And our -- we have a real basic subscription product where if you do a fixed-price job, you get a discount. And you be a subscriber, you get a discount on future fixed-price jobs. So that's the start, right? If we do a fixed-price job for your gutters, that's not hard to say, "Hey, can we blow out your sprinklers?" "Hey, can we do your snowplowing?" "Hey, can we do your spring cleanup, your fall cleanup, your lawn?" And all of a sudden, we're in a direct relationship with you. We don't have to chase you around the Internet and spend hundreds of millions of dollars to acquire you back. We already have you, right? Maybe you engage with us on our app, right, which we have a more intimate relationship with someone on our app. And then we get them maybe into a more robust subscription. That's recurring revenue. That's subscription. We could pace out demand. We can aggregate demand and make it better for supply. So instead of going to an SP and saying, "Hey, how about going to Youssef' house and doing this?" "How about going to Youssef's house and 5 other people geographically contiguous to Youssef, and that's your Thursday?" And the SP goes, "Okay." Now we're having a conversation. So that's how we're hopefully going to migrate the subscription part of the business over time, continuing to go from just discounts to packages to service bundles. And gosh, maybe in 10 years, we manage someone's home, like people have a second home and they have their house manager. And maybe all that's done by this little device here. And you order -- your home services, your annual checkup on your heater and your air conditioner, you order it like you order a blue shirt on Amazon and we fulfill it. And if you need a little money, we can have financing. And if the SPs need a payments platform, we're your payments platform. So all of a sudden, you see we're getting really sticky here in this. And there's -- and I'll come back again to the metrics -- to the monthly metrics. And a lot of storm and angst around 1% and 9% to 10%. And what I've asked you and I've asked the world is, look, if we hit the 8% for the quarter or we hit the 9% or 11%, don't put us in the dungeon or a pedestal. And by the fourth quarter, we've said our target is 20%. Don't put us on a pedestal if we hit 21% or don't put us in the dungeon if we hit 18% by the fourth quarter. Measure us against the progress we're making on a better customer experience for the consumer and a better customer experience for the SP. And that's ultimately how this category will be won and lost. And I bet on us and I bet on our leadership position and I bet on our management team.
Youssef Squali
analystAnd just to be clear here and then we'll move on. The subscription products would be for the fixed price, right? So if I have a relationship, if I want an electrician, a plumber, et cetera, I'm going to -- you're going to be the merchant of record? Or are you going to be sending 4 different plumbers to bid on my job?
Glenn Schiffman
executiveAs of now, we're thinking about it through our fixed-price offering, but there's no reason we can't apply something similar. Because, again, we -- as you know, we have multiple business models here. We have the Angie's List directory business, which we're putting marketplace elements into it, but by and large, it's a directory. We have the marketplace business, and we have the ANGI Services business, which we're now -- sorry, the fixed-price business, which we're renaming ANGI Services. And different people like to interact with us differently. Different consumers like to interact with us differently, different SPs. And our job and our opportunity is to have a solution that works for everyone. I mean, again, our scale, our leadership position and knock on wood, our ability to execute, we think, gets us there.
Youssef Squali
analystYes, yes. Okay. Moving on to Vimeo. Again, the numbers last night were super, super strong. Maybe can you speak to the main drivers there? And just -- the question we get over and over again is just the sustainability of that business. Because we -- 1 year ago, we were talking about that business being a 30% grower plus. Right now, we're at 50% plus, and it seems to be sustaining that. What's driving that and the sustainability?
Glenn Schiffman
executiveYes. Look, I -- this is a great example of what's driving it. You and I are connecting on video, right? We -- but for technology solutions such as Vimeo and Zoom, we would be doing this audio. And there's what? There's 800 million small and medium-sized businesses in the world, and there's 1 million enterprises with revenue greater than $10 million. That's our TAM. Vimeo has -- of that over 800 million, Vimeo has 1.5 million. So the TAM is massive. The tailwind is significant. And this is not just COVID that's causing us to use video. We will use video over the next -- forever, just like we use e-mail, Slack and text to communicate in the workplace. It's -- we're going to -- there will be the use of what we call -- what I call everyday video and the Vimeo team calls it, that is everyday video. And it's just a more effective medium to communicate. So we have those massive tailwinds behind us. And there's no one similar that does what we do in terms of a full panoply of solutions around video, from creation to hosting to editing to collaboration to distribution to measurement to monetization and storage of the work product and the end product. So everything from the idea of a video to the success of a view, that's what we do. So again, I don't exactly -- we don't exactly know where this levels out post COVID. But video is clearly going to be a part -- a significant part of business communication, we think, forever. We used to say 20% to 30% revenue growth with 10% to 15% ARPU growth, 10% to 15% sub growth. We now think, post COVID, we will be -- our floor will be that ceiling. So it will be at that 30%. I think again, that's probably comprised of 15% subscriber growth or mid-teens percent subscriber growth, mid-teens percent ARPU growth. I've said on the last earnings call that given the revenue recognition dynamics, we will start to decelerate. Obviously, greater than 50% in February. March should be strong, maybe not as strong as 50%, but strong. And then as we lap COVID, we will decel. And I said, the fourth quarter, we may pierce under 30% for revenue growth, but I think we will accelerate then into '22 -- 2022. We're investing a lot here this year in Vimeo. We've talked about that's sales, we talked about -- that's product, that's engineering. And just think about what happened over the last year -- last 2 years with Vimeo. 2019 was about create. We bought this business and started and put forth a great creation product. And then 2020 was about keeping up with the pandemic and growing with the pandemic. And now we're kind of reloading, so to speak, from a sales perspective, from an engineering perspective to have the product and the features and the reach to customers to reaccelerate that post-pandemic growth. So again, we stand by that 30%. You'll hear more from Narayan and Anjali at the upcoming call. And while it will be another investment year for Vimeo, probably equal to, maybe even greater than the EBITDA loss that we had in 2020, 2021 will be an investment year. Maybe even the second quarter will be the most pronounced in terms of investment. Those investments will provide real exciting dividends given the TAM and given our leadership position.
Youssef Squali
analystIs there a bias to your customer focus? The enterprise business within Vimeo has been growing really fast, and in fact, it will be doubling. As you think about products, as you think about sales focus, is it -- do you see a greater opportunity on the SMB side, on the enterprise side? I know you're going to say yes to both. But if there is a bias, where would it be, just looking at your product…
Glenn Schiffman
executiveYes. I think probably the enterprise side. I think the TAM is bigger there. The ARPU there is, what, greater than $20,000 there, and our overall ARPU is, what, $200, in and around. So definitely a bias for sales because we don't use a salesperson on the Self-Serve business, hence the name Self-Serve. And so yes, we'll hopefully double our sales force this year from 12/31/2020 to 12/31/2021. Hopefully, we'll hit those numbers. So on sales, sure, there's a bias. In product, yes, we're tilting towards a lot of product development on the enterprise side because businesses have different needs and we're crawling through, hopefully on our way to sprinting through an organization and covering that organization's needs. I think we put up, for the stat, 2/3 of the Fortune 500 have a Vimeo account, and those 2/3 of the Fortune 500 aren't paying enough. And we're migrating through -- maybe that's from the IR and the PR to the HR department, to the marketing department, to the operations department when Starbucks or a retailer is using Vimeo to do their weekly sales check-ins or weekly operational check-ins. So yes, there's a bias for enterprise. Now also, inside our Self-Serve and our fastest growing elements of our Self-Serve, as I think I've talked about, are premium in business. So it's -- we still have some great opportunity and large TAM even within Self-Serve there. But what I'm clearly saying is we're well moving beyond the creator universe that started and founded Vimeo and gave us that panache and that brand and that quality that a demanding creator community needed.
Youssef Squali
analystThat's a very, very impressive asset. Can you provide any update on the timing for the spin? And just remind us again, will you be -- how much of Vimeo will you own post transaction?
Glenn Schiffman
executiveYes. We're -- the timing, I'm hopeful the beginning part of May. We're working through the process now. It may slip to the mid part of May, but I'm hopeful for the beginning part of May. So I'm hopeful the first quarter results, whenever we announce, May -- Thursday, May 6, 7, 8, whatever it is, I'm hopeful Vimeo will have their own conference call and IAC will have their own conference call. We'll see if we can effect that. We will own 0 of Vimeo, right? We are -- it's 100% spin, right? So we have like -- we have about 140 million shares of Vimeo. We have 86 million basic shares outstanding of IAC. Divide those numbers. So for every share of IAC, you will wake up the morning after the spin and you'll have 1.6 shares of Vimeo, based on the $6 billion valuation -- post money valuation that we raised money on, just -- we last raised money. Just to pick a number, that was $35 a share. So $35 times 1.6, $55, $56 of Vimeo is embedded in IAC. Obviously, if Vimeo trades more than $6 billion, that will be a higher number. So IAC stock price will go down by the amount of the distribution. And you'll have 2 securities' birth, totally independent. Vimeo will start out with a little over $300 million of cash and IAC will have about $2.8 billion of cash.
Youssef Squali
analystAwesome. No debt on either, yes?
Glenn Schiffman
executiveAnd no debt on either. Obviously, ANGI -- sorry, the $2.8 billion of which I spoke is only IAC ex ANGI, right? ANGI is about $720 million of debt and more cash than debt.
Youssef Squali
analystYes, yes. Okay. Excellent. So let's move on to the new shining star, Dotdash. To me, it has really been very impressive and surprising. In an environment where online advertising is growing somewhere in the 20% range, Dotdash has been growing materially faster. And February numbers, obviously, yesterday, they showed a little bit of slowdown but still really, really strong. So maybe can you speak to the drivers of that again and usual question, sustainability?
Glenn Schiffman
executiveYes. Well, we've done, what, 10 out of the last 12 quarters, greater than 20% growth. And obviously, we need a hurricane in March to not make that 11 out of 13. And the March comp is a little easier. Sure, it's a little bit of a slowdown, but I'll take 45% any day of the week. Look -- and by the way, it's coming our way, right? All this idea, stuff and -- and we -- with Dotdash, we don't need cookies to chase someone around the Internet to know what they're focused on. They go on our site and they tell us. So that will be a nice tailwind for Dotdash. And yes, there's few publishers that are growing like we are. Because -- Dotdash is not just a publisher with the results that you saw last night, where over 40% of that business is performance marketing, right? So we're delivering solutions, not eyeballs. We're delivering solutions to the marketplace. So I think calling it an advertising business is probably not fair. They're a diversified platform. We have, what, 12 different brands, 24 different domains. We're diversified by them, therefore, brand. We're diversified by monetization, right? Advertising is largely B2B. Performance marketing is largely B2C. And in performance marketing, you have e-commerce -- affiliate e-commerce and you have regular, good old-fashioned lead gen. And then in advertising, we have programmatic and we have display. And we have levers to push them all, all under the rubric of intent-driven publishing, need-to-know publishing, what Neil Vogel called…
Youssef Squali
analystEvergreen typically?
Glenn Schiffman
executiveSorry, yes. Evergreen, yes. So we don't have to -- we spend a ton of money on content and gladly so. I think this year will be the most money we've ever spent on content. It's why you're probably not going to see margins go up. We hope to stay at that 30% range, but we're going to be investing to capture that growth. But yes, it's evergreen, for sure. So we don't have to reinvent ourselves. All our OpEx, all our content investments are for growth, not for maintenance. Management teams have sometimes confused maintenance and growth expenses and CapEx, and Neil and his team do not. It's super impressive. And our formula is so darn simple: freshest, fastest, fewest; freshest content, fewest ads, rendered as fast as possible. And it's working. So yes, it's a gem. Hopefully, people will continue to spend more -- it will be a bigger part of IAC pro forma Vimeo spin. Hopefully, people will spend more time on that because it's really exciting what that management team has done. And these are -- we're developing franchises. And even like some of our verticals, our health vertical, is a business in and of itself. And -- but fortunately, we're still small and we're still the attacker. We still behave like the attacker. We still behave like the scrappy person. We've migrated but we're not yet a must-buy, and we're achieving all of these milestones from a financial perspective even not being a must-buy. But hopefully, soon, we will be. I could go on forever. We're pretty excited about that one.
Youssef Squali
analystIs there an opportunity to double down in this business through M&A? I'm assuming the answer is yes. But probably the more pertinent question is where are valuations, private valuations, maybe even public valuations, for this type of content?
Glenn Schiffman
executiveYes. Look, valuations are high across the board, as you know. Between what the fed has done, between what the governments are doing, we have more liquidity on this planet than has ever happened before. So valuations are high. So the issue for us -- and we do want to buy more, and that's horizontal stuff, go buy more publishers that we can apply our diversified model to and our monetization model to or maybe even go vertical in terms of getting more -- getting closer to the transaction and getting more embedded into the transaction and become even more of a performance-based marketing machine. But valuations are tricky. You still have people that have raised money at very high valuations, that the liquidity is keeping those valuations high, notwithstanding the operating results. So that's why we've Dotdash’ed on smaller acquisitions of companies that just don't have enough scale to really execute the way we think the assets can be executed. So the valuations are tricky. But we -- given our model, given our management team, we could derisk things really, really quickly. So we're hopefully going to get -- we're thinking about and we're looking at a lot of stuff, and hopefully, we're going to get more aggressive. And given the operating results, our confidence in getting more aggressive has increased.
Youssef Squali
analystYes. That makes total sense. So let's move on to the third and last section, the Emerging & Other, with Care.com obviously being a big chunk of that. The -- so I think if I look at January and February, it averages growth of north of 100%. What's the organic growth there? I'm assuming not all of that is organic.
Glenn Schiffman
executiveNo, it's not. And we bought Care in February of sort of last year, so March will be a pure comp. I think for February, I think, our organic growth was a little north of 20% or so in the whole -- in that whole category. That's not just Care. Care, we are back to growing, largely on the back of the Care@Work platform, which has been outstanding, really impressive there. Core Care has not yet returned to growth. That will return to growth in March, lapping COVID. And we're -- Care -- hopefully, we'll be talking about Care in a couple of years the way we talk about ANGI now. We've made this analogy before. The predecessor of ANGI was this -- was Service Magic, which was a really rudimentary lead-gen matching, where all we want to do is grab you, connect, monetize you and get rid of you, and that wasn't a sustainable business. And we turned it into ANGI, which, as of last night, was an $8 billion company. And I think that Service Magic acquisition was $180 million, $160 million, Mark Schneider will correct me and get the exact number. But that's our path, that's our goal, is to turn it into an elite marketplace business. And we're more bullish around Care than when we bought it. This Care@Work thing is really interesting. We think there's an eldercare opportunity that we didn't think when we bought it. We think there's a potential lead-gen opportunity for stuff we can't handle on -- or we don't want to handle on our platform opportunity there. We think the on-demand and the babysitting opportunity, that will be a spring coiled. Not a lot of babysitting going on in the last 12 months during COVID, but that's one of our "COVID recovery plays," that on-demand opportunity inside of Care. So we think Care will be a juggernaut over the next years. And at some point, we'll take it out of Emerging & Other and shine a light on it and like with all our other businesses, slowly get it in front of The Street and slowly get The Street to share our bullishness. I rambled a little bit, reel me back in.
Youssef Squali
analystOkay. No, that addressed about 2 other questions that I had on Care. So that's good. But -- so the 20%-plus organic growth, that's for Emerging & Other, but again, since vast majority of that is Care, so that's a good proxy for Care as well and primarily driven by Care@Work. Did I hear you correctly?
Glenn Schiffman
executiveI think that's right. We may not get there in the first quarter, but that's a good proxy for it going forward. It's the recovery at Care -- at core Care and Care@Work. And there's 2 buckets of things we're doing at Care. One is the blocking and tackling. It's the UI, it's the UX, it's the matching algorithm. It's refining our marketing and getting smarter and more tactical on marketing. It's getting the content and getting -- making sure the SEO is optimized -- the site is optimized for SEO, although the brand is great, and we enjoy tremendous organic traffic there. So it's the blocking and tackling that Tim, Allen and his team are knee-deep in. And then it's the innovation, the stuff I talked about. It's creating the new businesses, the eldercare. It's creating the matching business. It's creating this leads product. And it's really bringing it to a curated marketplace, where the marketplace does the matching for you and takes out the wrangle of trying to find the right person. And then it's adding value to the subscription piece, increasing the -- decreasing the churn, increasing length of stay by adding more elements. So we're knee-deep in the blocking and tackling and slowly going into kind of the innovation. So yes, we think that 20% should be a nice floor, but give us a couple of quarters to get to that floor.
Youssef Squali
analystWell, I can't wait for you to start breaking it out, which will mean that you guys want to be more aggressive with it even more. So my last question because we're literally a couple of minutes away from the end of our session here, MGM. So the timing of your MGM investment was uncanny, to say the least. I think you guys have already doubled that investment in less than 1 year. And I know and I've spoken to you and Joey about this, and you guys have been consistent that this is a long-term project. But are there any short and medium-term goals that you recommend we watch for to gauge your level of success? Because, otherwise, it's just too hard, honestly, for us to monitor on what you’re doing.
Glenn Schiffman
executiveYes. I don't think there are. And it's not our success, right? Like it's MGM's success. And then their success becomes our success. Look, it's -- what should you watch at MGM? Just get to know the management team. It's an outstanding management team. They just hired a spectacular, a great CFO there. The BetMGM Analyst Day is coming up. I believe it's April 21. Again, it's not to monitor our involvement or our impact, it's just to monitor that business. So I would put that on your radar screen. That's -- the numbers we're seeing out of BetMGM, Joey said on the last call, are exciting. The numbers out of online gaming are exciting. And we have a nice market share there, and it's a great COVID recovery play, right? The spring is going to be coiled for businesses like -- we didn't talk about Turo, but businesses like Turo, businesses like MGM, those are IAC's COVID "recovery plays." So -- and recall, going into the pandemic, MGM had, I think, 20 -- 19%, 20%, 21% organic revenue growth in January and February, and then throughout COVID, they took out all these costs. So I think just watch MGM, and hopefully, we will have played a small part in the evolution of that business.
Youssef Squali
analystOkay. Well, a lot more to talk about there in due time. So we have run out of time. Glenn, I want to thank you so much for doing this. And hopefully, next year, we'll do it in person.
Glenn Schiffman
executiveThat would be wonderful, on so many levels. Great seeing you. Thank you, everyone, and have a great day.
Youssef Squali
analystThank you, everyone. Thanks, Mark.
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