People Incorporated (IAC) Earnings Call Transcript & Summary
May 30, 2024
Earnings Call Speaker Segments
John Blackledge
analystGood morning, everyone. I'm John Blackledge, Internet analyst at TD Cowen. We're happy to have Chris Halpin, CFO of IAC, joining us today. Thank you.
Christopher Halpin
executiveThank you for having me.
John Blackledge
analystGood to see you. So maybe I'll just kick off on Dotdash Meredith 1Q revenue beat which was great to see. Could you just unpack the growth across the advertising performance and licensing segments?
Christopher Halpin
executiveSure. Yes, it was a good quarter for us and continued a lot of the momentum we've had. There are 3 main revenues elements to Dotdash Meredith, advertising, performance marketing and licensing. Advertising was strong. The monetization was excellent. Overall revenue grew 13% and digital advertising at 19%, and that was a combination of both monetization and traffic and it really is both quantity and price that we aim to drive and price is the product of performance. So traffic was up. Core was up 8% year-over-year. These are our top properties and continue to see success in the investments we've made in those properties, the improvements in content, site speed, et cetera. And then monetization, both direct/premium and programmatic was excellent, leading to that revenue growth. Performance Marketing slowed down to 3% growth. That was really pulled down by the services side of our Performance Marketing segment, overwhelmingly financial services, insurance, brokerage accounts, categories like that. We know the improvements we need to make there. So we're focused. Performance marketing for goods or commerce, as we call it, grew about 18%, and we continue to see opportunity there. And then another real bright spot was Licensing, which has been a headwind for really the last 2 years that grew 9%. Great performance with Apple News as well as some syndication partners, and we've really worked through some pandemic highs that were built into the licensing number. On a go-forward basis, we'll talk about OpenAI, but our licensing partnerships with OpenAI and likely other LLM partners will appear in that revenue line item starting the second quarter to come. But overall, I feel very good about the performance and where we're headed.
John Blackledge
analystThat's great. And maybe we could talk about the rest of the year, at DDM within advertising, how should we think about the shape of the year on the top line, given the outperformance of 1Q? And then, D/Cipher, I think Joey called out, you guys called out in the letter was, I think, in like half of the premium deals, will that be a driver the rest of the year?
Christopher Halpin
executiveCertainly. Overall for the year, we continue to guide towards 10% plus digital revenue growth, both on a quarterly basis and for the full year. That will be the confluence of advertising performance, marketing and licensing, all of those contributing to growth. Right now, traffic is solid. We -- there's this headwind, which we referenced in -- that brought down Q1 a little bit from the 10% session growth we had in Q4, which is loss of traffic from Facebook. We've been experiencing that, anticipating that and have -- are fine with it even with small incremental impact of that. We continue to see traffic growth and expect to see traffic growth throughout the year. And then monetization shows no signs of slowing down. Performance marketing, expect to get that to back to stronger growth over time and then Licensing, we expect to have strong growth in the incremental driver of the generative AI licensing partnership. So we aren't giving specific guidance quarter-to-quarter, but looking forward to double-digit growth this year. And then the second question -- the second end of that question was?
John Blackledge
analystThe D/Cipher.
Christopher Halpin
executiveYes. D/Cipher, we view as a real competitive advantage. And it's a credit to Neil and the CEO; and John Roberts, our Head of Data Science, that they have -- it was a concept behind buying Meredith, but also something that they have really developed through deep data science and predictive analytics of the ability to map intent without knowing any personal identifiers on an individual user based on the content they're looking at, predictive analytics around optimal advertising to offer. And some of them are intuitive, if you're looking at painting newborn baby room. You can -- the person is likely having a child and offering them paints and cribs and all types of e-commerce, but a lot of -- there's a lot of really intelligent elements related to predictive analytics around something if someone is planning a party or researching wine, marketing stain removers and those types of things to them and then a whole host of more complicated elements, including on travel and others. So we feel very good about that product, especially as the focus on cookie list and privacy-friendly marketing advances with brands and agencies. We've done case studies. We've talked about these with major brands and agencies. And we -- D/Cipher, which is the productization of that intent-based targeting beats cookie offerings consistently across whatever metric the client chooses and then blows away cookieless environments like iOS and where we think the Google platforms will end up eventually. But D/Cipher is in over half our premium deals. We view it as a real piece of differentiation and was included in our new partnership with OpenAI where they're going to be contributing to advance it, both adding video and image capabilities, both in processing and in targeting. So understanding if someone is watching this video or these images around it, not just the text, how to optimize ad placement and performance and then also in terms of the breadth, we've crunched a lot obviously, our own properties, but also the broader Internet for D/Cipher but the scale that OpenAI can bring is even greater. So we're excited about that.
John Blackledge
analystThat was an interesting component of the deal. Let's talk about the OpenAI deal. You mentioned a bit, maybe fill in the gaps at a high level? And then -- and you also maybe just refer to it, but should we expect further deals with Google Gemini, with Anthropic? And if a deal isn't struck with those players, can they train their models on the DDM content?
Christopher Halpin
executiveYes. So a number of elements in there. The OpenAI partnership, we're very excited about, we've been in discussions with a host of different LLM developers who are really in varying stages of the 5 stages of grief of accepting to your last question, that they will need licenses to utilize this content, to train, to serve and to exploit copyright-protected IP. OpenAI has been a leader in the space, and we were thrilled to get to an agreement with them where they will -- they have access to Dotdash Meredith's full database and folio of content to augment their models and also they will serve it in their answer, their consumer-focused search answers or the broader search answers, which we believe will drive traffic. In return for that access to our content, they are paying a licensing fee, very consistent with what you've seen in the press about a variable and fixed component. It's a multiyear agreement. We feel very good about the economics there. We've been a good partner in terms of not leaking those financials per confidentiality as evidenced in certain articles. Others are leaking, but it will appear in our licensing revenue line item in the coming quarters. So we feel good about the economics and then there's also the element of them supporting the development and advancement and capabilities of D/Cipher and some related credits there that we think is a win-win.
John Blackledge
analystAnd you just kind of referenced it when we saw the deal, just kind of curious like if it would impact engagement? And how are they going to link the DDM sites in the results and you guys are comfortable that it should be the tailwind for engagement, perhaps?
Christopher Halpin
executiveYes. So they are going to be revealing more of their consumer strategy on an ongoing basis in productization there, including attribution and linkage to third-party partners such as ourselves, and we are working with them on that integration and in the getting appropriate attribution. From a traffic perspective, it's purely additive because we get nothing from ChatGPT today. And so we're excited given their user base and growing user base. And you've seen the increased capabilities they have in 4o and others that they will become more and more of a consumer player, and we're excited to see the engagement they'll have on their platforms.
John Blackledge
analystOkay. There's been -- in the press, there's been talk about them training their next model, assuming your -- assuming with this deal that the content would be included in the training of their next model or their next models?
Christopher Halpin
executiveYes, it's very much a multiyear strategic partnership. Yes.
John Blackledge
analystOne more on DDM, the EBITDA, you beat in the quarter, maintained the full year. I think there is -- it's about 50% incremental EBITDA margins. Just how should we think about margin trajectory at DDM for the rest of the year?
Christopher Halpin
executiveYes. So I mean, obviously, we have incremental upside from the OpenAI partnership, and we'll see continued progression this year. We maintain guidance of $280 million to $300 million of adjusted EBITDA, but did say we now feel confident at the high end of that range. But in terms of revising guidance or the like, given where -- when you look at the year it's roughly 1/3, 2/3 weighting of the front end to the second half. We just thought let's get through another quarter before we adapt guidance. On a profitability basis, we have -- there are a few elements there. So on the full year $280 million to $300 million, we've said that pretty much represents digital EBITDA as well. Print adjusted EBITDA and corporate will roughly offset, corporate was -- exceeded print adjusted EBITDA in Q1, as the year goes on corporate will stay pretty static and you can based on that interpolate that second half print adjusted EBITDA will exceed corporate. That's mainly driven by seasonality, just when revenue tends to fall on a fixed cost base -- a relatively fixed cost base in print. On the digital side, which is really the story -- we've guided towards about 30% incremental EBITDA margin -- adjusted EBITDA margins in Q2. That's a little bit -- we're making specific targeted investments in D/Cipher, in content, in performance marketing, where we see great growth opportunities long term. Also a year ago, cost structure was probably at its most efficient in Q2 of '23, and then we'd expect 50% incremental adjusted EBITDA margins in Q3 and Q4, and that gets us to our guidance. So pretty much as we thought at the beginning of the year and relative to full year guidance, as we get deeper into the year, get through the second quarter, see the trends through the summer, we'll revisit.
John Blackledge
analystYes. That's great. Maybe I'll switch gears over to Angi. Jeff Kip was elevated to CEO. We've known Jeff for a while, he's been there. He's been at IAC for first quite some time, CFO and then moved over to Angi International. How do you think Jeff will kind of put his stamp on the Angi business?
Christopher Halpin
executiveCertainly, he's been getting up to speed, he was President for a few months, and it's a credit to him of the -- how well he drove performance in the European business, international business. He took over -- he was CFO of IAC Corporate, before that knew the HomeAdvisor business well, before the Angi merger, but knew HomeAdvisor well, went over and took over HomeAdvisor and now Angi International. And he inherited a disparate set of businesses that have been acquired through consolidation, different platforms, different levels of penetration of digital home service acquisition by country and did a great job and also built a team, upgraded marketing, upgraded product, and consolidated them -- all of them on the same platform and did it through COVID and the Ukraine war and people can see in the results of international, both the growth and margins. He'll bring that experience. He also has awareness of what's different about Angi U.S. A lot of them are strengths of much greater scale, both on the pro side and the consumer side, multiple arrows in the quiver of ads, leads and services to offer consumers, large marketing budget. But also core things like continue to improve and build on a lot of the progress Joey made as CEO of improving the consumer experience, improve the pro experience, both of them -- those actions will drive in the first case, repeat rate, on the second rate -- on the second case, retention and deeper share of their ad spend and then continue to consolidate the platforms. We've really got 3 different platforms between ads leads and services. There is overlap between pros and some of those. There's overlap in -- we as a consumer will move between services, ads and leads depending on the nature of the job and the context. So driving greater back-end consolidation, a unified experience. And then a unified product and then improving both of those experiences. They're very core to what Joey was driving but Jeff's done it. On the flip side, he's very much taking a first 100 days approach. The good news is there's existing change management in place. But analyzing where things stand, opportunities on marketing, very focused on improving SEO and our SEM efficiency and other marketing channels, and he is just going to keep driving it forward.
John Blackledge
analystOkay. I'm going to merge 2 questions together. This is a similar question that I had on the segments at DDM. Just we think about zeroing in on this year, the remainder of the year, top line expectations at Angi. And then also EBITDA, I think, despite top line, we have it down for the year. I think we -- at the midpoint of the range, it implies 3 points of margin expansion. You guys have done a great job of improving the margin profile at Angi. So how should we think about kind of the rest of the year at Angi top line and EBITDA?
Christopher Halpin
executiveOn the top line front, we've guided for Q2 revenue to be down at or around Q4 of '23 in Q1, so mid-teens. We haven't given guidance for revenue for the rest of the year at Angi, partly because we just want to let Jeff get in there. We don't want to put the onus on him as he's getting up to speed at a deeper level. What I'd highlight, we've had these revenue declines. You've highlighted the margin improvement and the profitability and cash flow improvement. The confluence of that speaks to how many, as Joey would say, empty calories there were in the revenue stream. There was a lot of marketing spent inefficiently. And some of it were derived from activities that were done 5, 6 years ago that the world had moved on and the margin was no longer there, but were still occurring. Others were driven by lack of full loading of expenses associated with a given marketing activity. So your ROAS was off. And then others were just contributing to a poor pro consumer experience, which we took the pain on eliminating. We also highlighted something like our CraftJack business that we'd acquired over a decade ago was a good little business. The reality is the market had moved away from it, and it was actually unprofitable, but people hadn't really run the ruler over it until Joey and Rusty, the CFO at Angi, refocused on it. So we shut that down as well. We feel good about what we're doing and the long-term value that it will create for the business and shareholders. The -- clearly, you can't cut your way to Shangri-La. So we're going to have to start growing revenue at some point. We'll be coming back to the market with guidance on when that's likely to be and what the cadence of that will be, as Jeff gets in there and flushes out his plan, but not ready to put that forward today.
John Blackledge
analystThat makes sense. I have some other questions here about 4 minutes left, try to get through them. Google -- just going back to the whole generative AI area. Google on May 14 released their AI overviews. How are you guys thinking about that as it relates to engagement at Dotdash Meredith, at Angi, any -- just any color?
Christopher Halpin
executiveYes. So IAC has tremendous history of seeing Google changes and algorithmic changes, product changes, et cetera, and seen some that have significant impact, some that don't. We've been following the generative AI elements, including their SGE product experience, which they announced a year ago closely. On these AI overviews, we're definitely intrigued, monitoring it. They've said it net increases clicks, we're happy to explore that, and verify it. There's -- we're definitely going to protect the value of our content and have had those discussions with a number of LLMs and Google, if they're ingesting and putting out answers, we want to make sure that our IP is protected as it should be and as others are acknowledging. We haven't seen any real trends yet. You can also see it's -- as far as this more me as a consumer, but also talking to others, sort of an opt-in experience right now, you have to be logged in. There's the whole blitz of responses on Twitter and others over the weekend of inaccurate answers, and we would highlight that's a function of the quality of data that you're putting into and content that you're putting into your LLM will produce when it is synthesized in making a generative answer will influence what you see. So if you use a lot of unverified user gen content that is just being fed in, you are going to be exposed to trolls, bad actors or people who are just wrong. If you have best-in-class brands that are trusted that actually do all the work, a lot of the things that Google has focused on in their search algorithms to date that you actually tested the product that you actually bake the pizza that you've gotten incredibly positive references that you've done, you have experts verifying your health advice that should be rewarded as it has been historically and shoot in synthesized answers. And we think that's an acknowledgment by OpenAI of the value of our content and the importance of that in producing generative AI answers.
John Blackledge
analystYes. That's super helpful. Maybe just we have less than a minute left. On capital allocation, MGM is, you guys have, at this point, I think, a 20% stake in the company, it's about 60% of the equity value of IAC. How should we think about the duration of the holding from here? And if IAC were to exit, could it -- and we've gotten this question from investors a bunch, could you do it in a tax-efficient way?
Christopher Halpin
executiveOn the second question, we have over $1 billion of NOLs, which can be used to offset a gain on those -- on MGM. And then there are other structures we could pursue and have analyzed that would not even utilize those NOLs. So we feel good about that. On the relative to term of holding, we view MGM as a strategic asset of IAC, Barry and Joey are active on the Board, active in the finance committee and elsewhere. And then we view it as an important holding. But also, as Joey has said repeatedly, the -- we are capital allocators as new opportunities come along.
John Blackledge
analystOkay. I think we're over time. Thank you so much.
Christopher Halpin
executiveThank you.
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