People Incorporated (IAC) Earnings Call Transcript & Summary
August 13, 2024
Earnings Call Speaker Segments
Jason Helfstein
analystGood afternoon, everybody. Thanks for joining us for the fireside chat with IAC, have Chris Halpin here, the company's CFO and COO. It's a fireside format, so if anyone has any questions, put them in the chat box down below the video stream, and I will ask them as they fit into the order of agenda.
Jason Helfstein
analystChris, thanks for being here. So let's start with DDM, Digital revenues back to double-digit growth and accelerating. You're guiding to faster growth on a bit tougher comps. I guess talk -- I guess first of all, give us some color on the ad market. And then on top of that, why do you think you're doing better than the ad market right now?
Christopher Halpin
executiveYes. Thanks for having me, Jason. Overall, ad market, we'd say is fine. I think the word in the letter was solid. The -- it is definitely not gangbusters as our CEO, Neil Vogel, would say. What we've seen are the categories where there's been real strength, health and pharma, beauty, elements of retail. Some others continue to steam along. And then some of the categories where we saw real weakness 6, 9 months ago, have gotten to stability, albeit on a depressed basis. So technology, home, food and beverage, those types of things. The market would still be well below where we were 2.5 years ago, but nor is anybody holding their breath to get back to some of those pandemic levels. For DDM specifically, there's a few key fronts that have been driving growth, and they would be quantity and price, traffic monetization. So traffic, this last quarter, core sessions grew 9%, that's over 80% of our total inventory. And then total traffic is on the verge of getting to flat. And we've said both those metrics accelerated so far this quarter showing strength. And that traffic comes through producing great quality content, exploring new avenues to acquire traffic, e-mail, social, video, et cetera. Also on the social side, we've lapped -- or with this past quarter, have lapped the real step down in Facebook traffic that happened about a year ago where they put up the gate and cut off traffic to publishers. We were able to grow despite that, but it slowed down some of the growth. At this point, Facebook is very small in the scheme of our overall traffic footprint. And we're seeing great performance across entertainment, food. Team have done a great job with our large food titles like Allrecipes driving traffic there and really across the portfolio. On monetization, there's 2 main streams or -- digital is divided between direct/premium and programmatic. Direct is about 2/3 of our advertising revenue that with -- consistent with the stability in the ad market and then also the performance of our sales force that has really combined, gotten efficient and improved. Direct is doing well, and we see continued opportunity there really aided by our D/Cipher product, which we've talked about. I encourage anyone to read the Adweek article that our client at Pandora was kind enough to include data on. But D/Cipher is the productization of so many of the strengths of Dotdash Meredith, real intent-driven inventory, highly -- great predictive analytics and what we think is exceptional performance 2x, depending on the metric cookies for advertisers. So that's been an aid to premium. And then programmatic, we said in the letter, we're growing 36% programmatic pricing. And based on some good data points, I think the market is 15% to 20%. That's a credit to our tech stack and to the quality of our inventory, and we expect to continue to outperform the market. So we've seen some of the guidance of other companies, can understand some of the hurdles or tougher comps, they may have in their world. We guided to a 15% plus revenue growth in the third quarter on Digital and feel good about the state of play.
Jason Helfstein
analystAnd on D/Cipher, what's the -- it's still a relatively new product. What's the penetration right now?
Christopher Halpin
executiveSo it is -- yes, it is a part of over half of our premium deals. And these are deals directly with brands or agencies on behalf of brands. It's in over half -- it's very much a process of crawl-walk-run on any sort of new product like this, get them to test it, understand it, see the performance and scale it up. And your -- we are encouraging them to buy for their campaigns in a different way than the much broader cookie universe. We're saying tell us the segment you want to reach or the metric you want to drive. In the case of Pandora, it was visits, in-store visits from people exposed to the ad. And then we target groups, segments on our inventory using our predictive analytics, and we said, drive superior outcomes versus cookies. And now on something like iOS, where there's no cookies, we vastly outperform what's available to people. So as we get them to experience it and give them the guarantee but also give them the ROI they're looking for, we see more dollars open up to D/Cipher and DDM broadly.
Jason Helfstein
analystSo let's talk about AI licensing as it ties into DDM. So I think the run rate $16 million, now it's a 2% kind of tailwind to digital, 1% to total. I think that's just mostly with one AI-related company, but just like what's the long-term potential like multiple partners? How do you think about AI licensing opportunity longer term?
Christopher Halpin
executiveJoey said in the letter a quarter ago that we were thrilled to announce the partnership with OpenAI. And also, we expect anybody who's building a large language model that's going to matter will have a partnership and a license with premium content developers like ourselves and then also the other major players who've announced deals. It's a bit of the, we'd say, 5 stages of grief for a number of these players getting towards acceptance for them that they need such a license to build their models, continue to refine them into -- for consumers coming out of those models to serve the answers to queries and such that are optimal. And it's the value of brands. It's the value of regular content generation, something that we think is a real strategic advantage of DDM given our size and health. And also, it's a statement about as the generative AI arc develops, people realize trusted, proven brands that actually do the work validate and don't make trollish or specious connections for large language models are increasingly valuable. We were thrilled to announce the OpenAI partnership, and we are in discussions with others. Where we are, again, is for the given operator sort of a reflection of where they are in their development and their acceptance of this new licensing world. We expect to announce others over time. But just as we were with our first deal, we're going to be patient and want the right terms and care about precedent. And there are going to be some small ones and there's going to be -- have to be at least one big one. And as Joey said in the letter, we'll get there through reason, economic incentives, regulation or potentially litigation.
Jason Helfstein
analystAnd the -- and do these -- do the deals tend to -- are there like escalator? Like in other words, isn't typically an inflationary increase over the -- what do we just think it's getting, like the run rate is the run rate?
Christopher Halpin
executiveThere's clearly variable elements based on metrics that will drive -- we have one in our OpenAI deal that we've talked about. But it's -- I think it's going to be customized to the player and what are the outcomes they're going to try to drive. And in that setting, would we want variable participation? Or would we just want to fix payment? It's going to come down to the facts and...
Jason Helfstein
analystRight. And obviously, all of these, presumably you're not doing overly long contracts, and you learn in each renewal -- it's a good point, investors should think that it is a run rate, and then there is some type of like inflationary increase, like over the life of the contract.
Christopher Halpin
executiveYes. We said it was a medium-term deal with OpenAI. I guess my hesitancy is GAAP has certain requirements of how you recognize revenue for these contracts. So on a cash basis, you can imagine step-ups, but GAAP has its own formulation.
Jason Helfstein
analystRight. Got it. Okay. So given what now has obviously been like a successful integration of the Meredith properties, a whole lot of effort to get the products, digitize the advertising, working -- and now like the benefit of kind of AI, what it can both bring to the business and bring revenue, do you want to own more brands at DDM? Do you think about organically launching new brands, even if there's like some potentially margin -- short-term margin dilution from that?
Christopher Halpin
executiveOn the last point, launching new brands, that market has -- that opportunity has probably sailed. And it speaks to the strategic advantages we have given our brands, established brands and scale. In this world, those are the winners, both from consumer trust, direct NAV, advertising sales but also search share and licensing. So we feel very good about our portfolio of brands. We feel great about the scale that we have by category. When you think about home, we cover through a well-established title, pretty much every segment across income, age, living situation, and that's very attractive to endemic advertisers. Similarly, across food and for entertainment, we've got best-in-class brands. We've got one of the biggest finance brands. So the scale matters, brand matters. Where we would think about M&A and adding are established brands that we think have clear intense-driven predictors or signal. So that's essential to D/Cipher, is that you can apply predictive analytics to understand the best next action, the most appropriate ad or optimal ad that placed against it and also demographic signal without any privacy data. And that's why D/Cipher works so well. And then brands and properties that would benefit from being part of D/Cipher -- sorry, Dotdash Meredith's exceptional tech platform, speed, quality and programmatic and monetization stack. So we continue to look. We think the broader open web is not as well positioned as we are and that there's a property that has a good brand that will benefit, yes, we'd be interested.
Jason Helfstein
analystAnd so how do you think about the long-term margin target for DDM?
Christopher Halpin
executiveWe've guided towards mid-30s on digital adjusted EBITDA. Still feel good about that increment. Even with investment we're making this year in content, in pre-performance marketing, in D/Cipher and in digital marketing, we feel good about our incremental margins and getting to that mid-30s, which was a goal at the time of the acquisition, we still feel good about.
Jason Helfstein
analystSo one of the questions in the chat was, when would be the right time to spin off DDM?
Christopher Halpin
executiveIt's a good question. It's clearly a scale player. And as Joey said in the letter, and we definitely believe, we've -- DDM has achieved exit velocity from the world of publishers, given its scale and performance and tech advantages and we think is moving into the world of platforms and really distinguish capabilities across digital. We love the cash flow it produces, and for IAC, it's serving as an engine of free cash. We've said once leverage at the DDM credit facility gets below 4x EBITDA, we can dividend cash out of it, and we have a clear line of sight to get there by the year-end -- by the end of the year or early next based on our guidance and patterns. So that's the real question of value as a source of cash flow and a strategic asset within IAC or as a stand-alone company-spun.
Jason Helfstein
analystAnd I mean, look, we can kind of get a sense of -- I mean, got a sense where margins will be this year, kind of high-teens-ish and presumably higher next year, which is obviously still a long way away from like 35%. And do you just think philosophically, if you were to spend something -- I mean granted, you made comments about like cash flow and leverage, and obviously, Angi plays into this as well. But do you philosophically think you wait to get to a 30% margin? Or the idea is it's attractive to spin it off to investors while it's below that because then that's what they're investing behind?
Christopher Halpin
executiveYes. And one comment, I think when you're talking about those teens margins, that's print and digital blended.
Jason Helfstein
analystRight. That's print and digital blended.
Christopher Halpin
executiveYes. So when I'm saying 35%, that's with digital stand-alone. And we've said, we expect print and corporate to offset each other. On the strategic question of spins, it's really around what is -- what's best for the company and by extension, our shareholders of being part of IAC or being standalone. It would not be something where we say, okay, we've maxed out margin and growth and then spin. That doesn't seem rational. It's more for the company, and this would be true of any company, not just DDM or another company portfolio. For their strategic objectives and their employee retention and incentives as well as the relative value of how IAC and it are valued inside versus external, that's the exercise. So I wouldn't tie it to current margins or growth rate as much as does it make sense? Does it do better outside of the family and off on its own or as part of IAC?
Jason Helfstein
analystAnd then there was another question online. Basically, what's -- how are you thinking about DDM's debt and cost of debt?
Christopher Halpin
executiveYes. It's -- we have been excited to see the loan trade to par. It's a reflection of the improved credit quality and delevering going on there. It is a highly flexible classic levered loan structure, Term Loan A, Term Loan B, with a revolver that we don't use. Cost is high, and we will continue to explore options around optimal structure, but it's pretty attractive in terms of prepayability, delevering flexibility of cash just as any institutional term loan is.
Jason Helfstein
analystWell let's move over to Angi. So 2 issues to turn this business around. So one, doing a better job matching consumers, NSPs; and two, growing efficiently through paid and organic channels. I mean, so just break down both, where are you? And I don't know if you want to use a baseball analogy, and then you get into new rules and old rules of baseball. But maybe like on a scale of 1 to 10, like 10 means we are all finished; 1 is -- 1 being we're at the bottom of the of this, perhaps a bit ago. Like how are we making progress with each of these initiatives?
Christopher Halpin
executiveYes. I'll use more of a football analogy. No, I am just kidding. I'd say where we are, think about the 2 sides of the platform, consumers and pros and then the integration between them. On -- when Joey took over as CEO in October of '22, a key point of focus immediately is he dug deeper in from being Chairman but really got into the hood was, improving consumer experience through fewer direct marketing efforts, fewer calls, better product and more relevant pros being served to them based on the search or what they're looking for. That has been the longer of the 2 paths, but we're getting there. We've reduced outbounds and at the expense of marketing -- the expense of leads, we've reduced, e-mails, outbound calling, all those activities. We've also continued to improve the product. And Jeff talked about it on the call of predictive and using -- predictive analytics and AI to get the right questions to efficiently extract the most information and scope the job correctly. We're making progress on there. We're seeing improvements in NPS, which will be the leading indicator. But longer term, we're going to not need to drive repeat rate, which is a product of getting jobs done well, and we're going to need to drive overall demand through better application of marketing and better SEO, better repeat. On the pro side, that was the early actions, and there were a few elements there. One was we stopped recruiting low-quality pros who are either not going to succeed on the platform or higher propensity to churn and bad debt. We really focused about a year -- over a year ago on improving lead quality to pros. So the leads they were getting had better win rates and all the predictive indicators would give them better ROI. And we've continued to improve the onboarding of pros and the options for them between leads, ads and services of what best fits them. Where we see that relevant is -- where we see that manifest itself is better retention. And we've talked about the improvement in service pro retention data, improved bad debt and reduce churn. The middle is matching, that we're making progress on. We need to continue to improve the data and the tools there. Jeff talked about we need to get better information quickly through a better product out of consumers and drive that matching. There have been improvements. That's where we see increased monetized transactions per an SR, so more events occurring out of a given service request. We'll continue to drive that. So I'd say we're probably halfway through. More to do on the consumer side than the pro side and then continued progress in matching. And that consumer side will lead to reinvigorating demand, which is our biggest headwind. We've cut a lot of demand. We've proactively reduced marketing, cut out bad channels. We closed CraftJack, et cetera, et cetera. But consumer -- or sorry, investors appropriately are saying to us, when are you going to start growing again? When is there going to be SR growth, when is there going to be revenue growth? And that's what we need to deliver.
Jason Helfstein
analystSo how do you think about interest rates, lower interest rates being a tailwind? I think you said, is it 2/3 of jobs that tend to be nondiscretionary selling, rates you need to get fixed. But ultimately, you have 1/3 is consumers choosing to do something, whether it's they want to put a deck on -- whatever, it's by choice. And I would imagine a good chunk of that ties into people moving to new locations.
Christopher Halpin
executiveYes. 60% of the business are nondiscretionary jobs, leaks, emergency fixes, appliance breaks, those types of things. We would think -- there's a natural hedge within the Angi business of when consumer -- when consumers need us smaller, pros may need us less because supply has been relatively fixed. And when demand goes down, propensity to spend increases. I think we've been in a depressed period of demand being low after the excesses of the pandemic where demand massively outstripped supply. Lower interest rates in a more -- even somewhat more dynamic housing market, we think would be neutral to positive. It could be better than that, but that's where we sit right now. Where you'd see is that 40% that are discretionary jobs, maybe it ticks up a few percent in share, but also ticket size will increase, and that goes to lead value and since they're tied to ROI to the pro. So we're thankful to have gotten through the last couple of years on the home side. And we feel good about getting our business lean and mean and with a clean revenue base and a better product for whatever the market brings, but we'd be mildly constructive on macro in that context.
Jason Helfstein
analystAnd philosophically, and I've asked this in the past, I mean, with keeping Angi public as a stub, you obviously sound more confident in the business now than in a while for obvious reasons. And again, we may be going into some kind of cyclical tailwind potentially as well. You could tender for the public stock. I mean that being said, investors could just be incredibly patient if they choose to kind of do that. But just any thoughts on kind of why it makes sense to still have the public stub out there.
Christopher Halpin
executiveWe -- it's something we discuss and think about. Pros are having fewer public stocks underlying IAC is helpful than having more, that the -- you'd save on some public company costs there. They would have the ability to free up time from being a public company. On the flip side, they're still a material sub of a public company. We still have SOX obligations, Jeff would still be talking to investors as a major CEO. So pros and cons, right now, the message we've put out is we're -- we don't want that distraction and having a minority squeeze out and dealing with that. We'd rather just focus on getting the business fully repositioned and go from there. But there are merits that we consider in a buyout.
Jason Helfstein
analystAnd then are there any competitors in home services that you think you're doing a good job? And like I get that like they would be an interesting acquisition, but just how do you think about the competitive environment in home services outside of Google? But just are there companies that you pay attention to who you think do a good job in this?
Christopher Halpin
executiveSure...
Jason Helfstein
analystWithout not naming names, I guess.
Christopher Halpin
executiveYes, no, so we think the -- I'd say in the broader market in home services, there has been a rationalization from some of the overfunding during the pandemic and the amount of capital that flowed into flawed business plans. That would -- we went down the services path too hard and wasted some capital in that, but we had a poor business that's an industry leader that underpinned it that we've built around. So in terms of the venture funded competition, we've happily seen that decline. We track the other players. Yelp is doing a nice job, and we always viewed them as undermonetized relative to where they were, and they've driven that monetization better. They're also doing -- we're more in request to quote, but off a smaller base. But we respect what they're doing, keep track of Thumbtack and other players. But for us, it's really around Angi, and our performance are taking advantage of our strengths of liquidity on both sides of the marketplace, leading platform of service professionals and brand and reach on the consumer side. And we focus -- we don't look at any competitor impact as a major factor.
Jason Helfstein
analystLast Angi question. Long-term margin target for Angi?
Christopher Halpin
executiveI believe it should be a 20% margin business, adjusted EBITDA margin business with getting revenue back growing. You can see where we've taken it in the last few quarters to 13%, 10%, 11% and higher. This last quarter, it was a little bit flatter by some period, some expense shifting into Q3 from Q2, but gives you the broad strokes. But with revenue growth, I definitely think this should be a 20% adjusted EBITDA marketplace.
Jason Helfstein
analystTalking about Turo for a minute. How big is it today? How fast is it growing? Any impediments to faster growth? And I guess, do you agree that you get basically no value for it inside of IAC? You've tried to tell the market that you're the largest shareholder, I think it's like 33%.
Christopher Halpin
executiveYes. I -- we definitely agree with the last point that we get no value. And we exercised our warrant on a net basis this past -- or this quarter, disclosed it in this past earnings and added 2% in the company. And also reported what we thought were excellent numbers at Dotdash and solid guidance. And our discount actually increased when you looked at the relative performance -- the performance of Angi and MGM relative to IAC on the day of earnings. So there's definitely no value for our Turo stake. It is a real business, and investors can see in the amended S-1 that they continue to keep on file size of the business. Growth has slowed down. But that -- part of that is working through normalization of the rental car market. We follow the comps closely at Hertz and Avis and they're reporting similar pressures in ADRs and in pricing. Volume growth has continued. We definitely think we're a share taker in the space, and we think we should be doing even better than we are through better marketing, growing the brand, growing awareness. It's pretty consistent. If you talk to people you know, it's roughly 1/5 of them are aware of Turo, and most of them have used Turo and would be proselytizers for it, great NPS and repeat rate. It's really getting more of that other 80% exposed to Turo and to realize the benefits of knowing exactly what car you're going to get, have it delivered, not be dealing with big rental as the company calls it. And we need to get more people exposed. That's improved brand, improved marketing. We think the product is in great shape. Andre and team have done a great job building that. And we just need to get more consumers exposed to it as they're in their rental car journey. But it's a good business, and we think it has great opportunities in front of it.
Jason Helfstein
analystI mean no question from like a leisure travel standpoint, do you think though like ride sharing, I guess, Lyft, Uber, like have maybe been an impediment to what potentially would have otherwise been more growth in some of the urban areas for Turo and the ability to unlock like the car sitting on the sidewalk that somebody rarely drives in an urban area?
Christopher Halpin
executiveIt could be. I mean, the growth was so strong through, obviously, pandemic tailwinds for '21, '22 and most of '23. I think that would be a factor in broader rental car and short-term car rental dynamics, but there's so much share to be taken by Turo that we don't lose sleep over that pressure. And we actually think there are opportunities -- or as understanding and usage of Turo increases, more use cases open up for both hosts and guests of how to use Turo and how to use them for a longer term.
Jason Helfstein
analystTwo more. So one, Care.com. So I think LTM revenue is about $370 million. So the business is kind of quite large, but I think growth was flat here over in the second quarter. What are you doing to reaccelerate growth? And how do you think about the long-term margin potential for Care?
Christopher Halpin
executiveYes. We still feel very bullish about Care. As an industry leader, Joey talked about in the letter, given the scale of consumer traffic and positioning the brand, it's a good profitable business. Growth has slowed down. They got more of a boost out of COVID than we even realized, particularly on the consumer side. And it's been a -- or it was one of those situations where tailwinds obscured some real suboptimalities in product and in marketing. And so -- water goes out -- when the tide goes out, you realize some things that you don't like. We have leadership in there in Brad Wilson, the CEO, and he's been building out his team who are making the investments in product and marketing to reinvigorate growth. It's -- there are 2 main businesses within Care. The consumer side, which is any of us signing up and using it to find a nanny, babysitter; and then the new -- senior care as well as new categories like pet and out-of-home, that is where we saw the biggest slowdown recently. There's also the enterprise side where our employers provide access to Care and backup Care hours or days to employees as a benefit. That has been reinvigorated with that -- and we think is now really table stakes for most employers to offer. It's really around getting the consumer marketing sign-up and product to where we want it, but it's head down, and we feel optimistic about the future there.
Jason Helfstein
analystSo last part. And we can kind of do a 2-part question because there were a few questions online in the chat about the MGM stake. So -- and obviously, the question on the MGM stake is, why does it make sense to keep it? And you have talked about you think it is an undervalued asset. But work the logic of the MGM stake into potential M&A. You've talked about sweet spot being $300 million to $700 million. What's the likelihood something gets done in the next 6 to 12 months? And then how do you think about like using the MGM stake to fund acquisitions versus other sources, et cetera?
Christopher Halpin
executiveOkay. Well, across the whole IAC family, there's $1.7 billion of cash; at IAC parent, $1.1 billion. Obviously, that's a real capital source right there. And one, we look to put into investments, acquisitions. The MGM stake, we view the company is highly undervalued. The market reaction to their earnings 2 weeks ago, we think, was fully overdone in a reaction to one statement about F1 pre-bookings and $30 million of risk of a company with $4-plus billion of EBITDAR. So we thought it was undervalued before, and the implied value on incredible assets in Las Vegas, which has further cemented itself as the entertainment leisure center of the U.S., but also the world, it's an extraordinarily low value and one we see opportunity there. We have a variety of assets beyond our cash to fund future M&A and both -- we have sold assets like Mosaic that we consider noncore and are not meeting our capital return thresholds and then debt financing all those associated within that acquisition. So we've got firepower. We're really focused on finding, identifying and buying a company or companies that we think will create real value for IAC shareholders.
Jason Helfstein
analystOkay. I think we're out of time there. Thanks, everybody, for joining us. Thank you, Chris. If anyone has any follow-up questions, feel free to e-mail us, and I appreciate the time, everybody, today.
Christopher Halpin
executiveThanks, Jason.
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