Plover Bay Technologies Limited (1523) Earnings Call Transcript & Summary
February 24, 2022
Earnings Call Speaker Segments
Christopher Tse
executiveGood afternoon, everyone. Welcome to Plover Bay's 2021 Annual Results Earnings Call. Today's call will be presented in English and all currency figures are in U.S. dollars, unless otherwise stated. So for today's presentation, we have Alex, our company's founder; and myself, Chris, the company's CFO, speaking. Before we begin, I just want to remind you that the results has been published on hkexnews.hk. And we will also share with you the slides later on. So right -- let me jump in to introduce our financial performance in the past year, and then Alex will share with you our business growth and opportunities going forward. Next page. First, let me summarize the financial numbers for 2021. In 2021, our revenue increased to about USD 74 million, an increase of 40%. Our net profit increased to USD 21.2 million, which is a jump of 49% compared to last year. During the year, our gross margin stayed relatively stable at 58.2%, while our strong operating leverage has helped expand our net profit margin to close to 29%. We recorded a diluted earnings per share of USD 0.0194 and that's an increase of 46% year-over-year. And finally, we declared a combined second interim dividend and a special dividend of HKD 0.0898. Next page. So diving deeper into different product segments. In 2021, we recorded quite a strong growth in all segments and geographical regions. In terms of product segment, our wired SD-WAN segment increased 36% year-on-year, while our wireless SD-WAN segment revenue increased 50% year-on-year. The strong increase can be attributed to strong market demand for small brands, ad-hoc networks and remote networks. These kind of networks serve homes, offices, shops, vehicles, ships, events and many other applications. And we see that the need for easy setup, reliable connectivity is growing everywhere. Besides market demand, we also did particularly well with our 5G products. We believe we currently have the most comprehensive 5G product portfolio in the market, and 5G products accounted for 10% of our revenue. Keep in mind, that does not mean our 4G products are slowing down. In fact, our 4G products are also benefiting from the overall strong market demand growth, as I mentioned just now. Next, our warranty and support services revenue increased 28% year-on-year. That's driven by a growing user base, which will support our future growth of this segment. And then lastly, our software licenses segment grew 16% year-on-year, driven by quite a strong increase in the subscriptions for our InControl2 cloud-based management platform. I'd also like to mention that the number of registered device in InControl2 has grown 30% year-over-year to over 350,000 devices now. Next, in terms of geographical breakdown, Revenue from North America grew 46% year-on-year. EMEA grew 36% year-on-year. Asia Pacific grew 20% year-on-year. And other regions grew over 100%. The growth again is very well distributed across our key channel partners and reflects a strong underlying market demand for our products. Of note is that in Others segment, we began working with a new distributor for Australia and New Zealand back in March last year. Last year, they helped us broaden the number of certified products that we can sell in the ANZ region. So this market has been in the -- in an initial stage of ramp-up last year and is expected to contribute a lot of growth in the coming years. Next is a discussion on recurring revenue. Our recurring revenue increased 29% year-on-year and accounts for 23% of our total sales. It may seem that the proportion of our recurring revenue has dipped slightly compared to around 25% in the last couple of years. But I will explain that our recurring sales typically lags our router sales by around 1 year. This is because when we sell a router, we have to defer a portion of sales over the coming next 12 months to reflect the free 1-year warranty and services. So -- and then also customers don't get to resubscribe after a year. So looking at the deferred revenue in the balance sheet, our total deferred revenue figure increased 33% during the year. Most of this balance will be booked in our revenue in year 2022. And our newly launched paid services such as SpeedFusion Cloud, SpeedFusion Connect, these will also grow from a low base to contribute to our growing recurring revenue stream. Next, on gross margin. Our overall gross margin is 58.2% this year, which remains largely unchanged from last year. Overall, we see slight increases in most of the segments, as we can see here. But this is offset by our mix -- product mix continuing to shift towards wireless SD-WAN routers, which has lower gross margin compared to our overall company's gross margin. Therefore, our overall gross margin has stayed pretty much flat. We're also pleased to report that our net profit margin has continued to climb, closing into 29% in 2021. During the year, we continued to see strong operating leverage. Our operating expenses increased 19% during the year compared to our 40% increase in revenue. Next, our balance sheet and operating cash flows remain healthy. During the year, we invested quite a lot in inventories to keep our product availability and lead times at a very reasonable level. Given the industry-wide shortage of semiconductor components, inventory increased to $18.6 million and inventory days increased to 183 days. 70% of the inventory is actually raw materials such as IC chips, integrated circuit chips and wireless communication modules. And we will continue to invest working capital to ensure we have sufficient supplies to meet customer demand during the ongoing shortage. In conclusion, Plover Bay has outperformed other peers in our industry, whether it is our revenue growth, our margins or expenses ratio. This reflects our R&D-focused nature instead of having large sales organizations, and we hope to continue to be able to deliver this kind of results to our investors. Next, I will pass the floor to Alex to talk about what we will do in the coming years and our business outlook.
Wing Hong Chan
executiveThank you, Chris. So first of all, our revenue growth is higher than our industry peers as our focus is on fast growing wireless first connectivity. We have one of the most, if not the most, comprehensive product offering of the LTE/5G SD-WAN product portfolio in the market. This product on purpose is designed for various vertical markets. Our proprietary SpeedFusion technology ensures reliable connectivity over fixed network, LTE/5G or even low Earth orbit satellite. Combined together, we have the ability to reach many market verticals where others cannot. We also have a couple of structural advantages over our industry peers. Plover Bay is an R&D-focused organization with an outsourced sales team. We rely on our channel partners to scale the sales organization in their home country, home market. Products are priced to deliver strong value propositions to customers. Our small teams in various global locations are able to rapidly respond to customer feedback and market changes. You can see our gross margin level is very similar to the industry average. But with our unconventional R&D-focused and outsourced sales approach, we have lower OpEx and a much higher operating margin. This model has been proven since our inception. This has proven to be scalable and sustainable too, but it is not easy to replicate as many industry peers already have a deep-rooted culture and organizational structure. So next page, please. Now let's talk about the key growth drivers in 2021. We have seen a strong -- we have seen a very strong growth in small-sized ad-hoc networks around the world. Businesses are connecting the branches, utilizing LTE/5G as the primary connection. This business won quick deployment, affordable pricing and easy-to-use solutions. Our full feature of small platform appliance is very competitive in the market. Last year, we mentioned the multiyear upgrade cycle to 5G for better speed and lower latency. In 2021, we launched 8 new 5G models, and these products have contributed to around 10% of our total revenue. Again, Plover Bay has one of the most, if not the most, comprehensive product offerings in the market. Together with our extensive 4G product portfolio, we can address the current and future needs for our customers around the world. SpeedFusion is our iconic technology. It can magically form multiple network links together no matter if it's DSL, cable broadband, fiber broadband, LTE/5G or even satellite, they don't need to be coming from the same network operator. SpeedFusion can bond them together and become one big pipe. The end result is higher reliability, higher speed and express rate upload needed for 2-way video calls, video surveillance and remote works. The reliability enables mass deployment of wireless first connectivity. In 2021, we launched the SpeedFusion Cloud service to further simplify the deployment. Customers can just subscribe to the service without the need to set up their own SpeedFusion infrastructure. Our enhanced marketing effort has been very encouraging. Our dynamic and creative team has put their passion into action and created some very successful marketing campaigns in an unconventionally cost-efficient way. This is helping us to attract more customers as well as channel partners. We have also migrated the Peplink Forum to in-house developed software for better system integration. This is an important step for us as we could offer better user experience for our customers and channel partners to access the resources for customer support and future service subscriptions. So next slide, please. So what about the future? The need for rapid deployment, affordable and easy-to-use networks are growing very strongly. We work very closely with a number of managed service providers with an entrepreneurial mindset to address this fast-growing market. In the last 12 months, we won a good number of very influential projects in various vertical markets with our partners. We believe these influential projects will fund the grouping for future customers in these vertical markets over the next few years. And this will be one of the areas of sustainable growth for us. The cost per gigabyte for both 5G and LTE has reached a new low level during the year. As we mentioned last year, while the fixed broadband has an unmetered fixed price nature, one less rank being a metered network has been a psychological barrier, keeping some organizations from deploying mobile broadband as their primary WAN. Now this psychological barrier appears to be melting away quickly. We have seen many customers embracing multiple 5G/LTE links to form an elastic, dynamic on-demand wireless network, which is even more reliable than fixed broadband in certain locations. We will continue to expand our industry-leading product portfolio as well. We are expanding our software ecosystem to grow recurring revenue streams as well. Over the years, we have developed software building blocks internally. We realized that by working with other software partners, we will be able to deliver better digital experience to simplify the connectivity and make it easy and more reliable. More features are bringing to the table to retain and attract more subscriptions. Another interesting area is the emerging markets. So we'll leverage our software capabilities and work with different system-on-chip and extend supply chain partners to expand in emerging countries. Through these partners, we will combine competitive prices with stable software code and master features to create a compelling new product family for these emerging markets. One of these markets may require a lower price point, but they represent significant growth opportunities for us. Next slide. So these are some of the application examples. On the enterprise SD-WAN side, our products serve the work from anywhere, enterprise fail over, business branch and cloud access, IoT and kiosks, mobility connectivity. Managed service providers are using our products to offer unbreakable connectivity solutions. On the 5G mobile SD-WAN side, Maritime, Autonomous Systems and Teleoperation, specialized vehicles, aircraft-s, rapid deployment sites and public safety are key areas of deployments. So in summary, we are well positioned for growth in the years to come. Our addressable market is expanding. In addition to the enterprise edge networks, there are many new markets emerging from 5G, autonomous systems and IoT. Continuous innovation is at the heart of our team. We have a proven track record of innovation. We listen to our partners and customers for continuous improvement. You will keep hearing from us on new products and services to new markets. Expanding the ecosystem. We have an ecosystem of hardware and software as well as data plants. They are all managed by a single cloud platform. While the industry is moving towards a SaaS model for everything, end customers are expecting an engaging digital experience instead of just a point product. Having a good integration of various elements in the ecosystem will require a very different mindset. Overall, we firmly believe we are at an early stage of a multiyear growth cycle. We are a passion-driven company. Problem solving is in our DNA, and we have a track record. We have teams of energetic, committed members around the group. We share one common goal of building something extraordinary, and we always choose to be great instead of big.
Christopher Tse
executiveOkay. That's the end of the prepared remarks. So we're open to the Q&A session now. [Operator Instructions]
Unknown Analyst
analystThis is [ Vincent Fong ]. First of all, congratulations for the strong results. So can Alex or Chris elaborate more about the geographic performance, especially given that we are hearing U.S. and other developed markets preparing for more open up? And what's the implication from this opening up of the economy to your business development in the first half of this year? Is it going to be more constructive or you are seeing a kind of tapering off given very strong growth last year and entering into 2022, then maybe the base is a bit high from last year?
Wing Hong Chan
executiveHi [ Vincent ], this is Alex. So I think what we're talking about is the supply and the demand. Definitely, we are seeing a very strong demand everywhere in the U.S.A., in Europe or even in Asia. So I would say is that we have no concern about demand. And at the same time is whether we are already having a very high growth or where we are a large space or not, I think this is just the beginning. And I do not feel like we are at a very high level of anything. However, on the supply side, there are many challenges. So to say, for example, as we all know, is -- on the supply side, the semiconductor shortage, this thing is real and this thing is really broadening the whole industry. And then this is for certain, say, for example, if we are missing some really tiny little components, that could delay the whole shipment. And at the same time as the lockdown of various cities potentially may be, of course, our manufacturing base is mostly in Taiwan. But I would say is that we still don't know about how the Omicron is affecting this production capability and things like that. And at the same time, the logistics is always -- is still having a challenge. But luckily, the thing is, yes, Plover Bay is actually still very -- we still operate as a very small company so we have a very hands-on mindset. And this hands-on mindset is on everybody's mind, not only on the -- I mean, this is a core mindset across every key members. So every people at the company are willing to take extra steps to solve the problems. And that's why as you can see even back in the Q4 or back in November, December, we already see there a lot of constraint on shipping the products to U.S.A. But we are still able to ship a good number of products over there. So I would say is the demand side is very strong. And then on the supply side, we just need to keep having a problem-solving mindset in order to get that result. But I think we are optimistically that we are going to keep a good growth pattern in the future. And we are not talking about a single quarter, a single year or anything like that. Because, again, we see all this growth is actually a macro sustainable growth because we are not really focusing on the large enterprise networks or anything like that. There are a lot of smaller networks, edge networks. And these small edge networks, they demand the same reliability as the enterprise network. But at the same time, this market cannot be met by the consumer products. So on this market segment, we see ourselves having very interesting and defensible position in this market, especially with our connectivity technology like SpeedFusion. So [ Vincent ], so I answered the question.
Unknown Analyst
analystYes. Thanks for telling us that under demand is still very strong. Maybe 2 follow-up questions, if I may. Firstly, do you guys provide guidance for 1Q for the first half? And secondly, since you have a separate base in Lithuania, if I'm not wrong. So what's going on? Any insights? Now Russia is kind of invading Ukraine.
Wing Hong Chan
executiveUkraine, right?
Unknown Analyst
analystYes, yes. So will that have any indication to your component supply and maybe the whole industry? So what's your take?
Wing Hong Chan
executiveOkay. So first question is we do not provide any guidance on in terms of numbers at our scale. Because again, we are here looking for a long-term sustainable growth. So we are still having the mindset that is we continue to do the right thing for sustainable growth for the company. So that's for question number one. And then for question number 2 is what we really do in Lithuania is we have an operational -- we have an operation team there, and we have an R&D team there. So basically, we are not sourcing any components in Lithuania. But instead, we have our European warehouse over there, and then we have an R&D team there. So of course, we don't know about the impact of the situation happening there yet. But in the worst-case scenario then is we just have to ship the product from Taiwan, from Hong Kong or even from other countries to Europe, if there's something happening over there. But at the same time is for the R&D team then indices -- this is human capital. So our team, I don't think -- the human capital thing will impact that a lot unless something really serious is happening there. But we just don't know at this moment.
Christopher Tse
executiveFeel free to jump in and ask your question.
Wing Hong Chan
executiveOkay. I think we have a question from [ Ming-Ran ]. So his question is, what factors were driving the rising demand for the small airport networks? I think is that there are a couple of areas. For example, some people are replacing the POTS, the telephone line for voice over IP. And then so you guys probably have seen, we have a case study with a coffee chain, pretty big coffee chain in U.S.A. and then is that they are deploying our products for all their branches. So the application is they are connecting these branches over LTV and that's one example. And at the same time, we are also seeing supermarkets or even grocery chains in Asia Pacific. They are also moving to use mobile, the convenience store. So -- or even we were seeing that is in the last year. It's quite -- there's quite a lot of like the large foot restaurant chains. They're migrating to use LTE or 5G networks. And I think the fundamental reason is people want to save costs. People want to have lower network costs, more flexibility to deploy the network. And in situations like this, wireless is a better option. So we see all these applications are pretty important. And at the same time, in certain markets, we are seeing people are staying in the recreation vehicles because these are people working from home or people who can now work from remote. And that is when they work from remote, they might work from their recreation vehicle, the RV, or even in the campsite or even in the vacation home. So there are many, many remote locations. And then now people are looking for reliability, connectivity over these remote networks. And then we also see the Maritime market is growing very well because maybe now with the people -- okay, there are -- actually there are 2 factors in the Maritime segment. So the #1 thing is again is the recreation vessels. So people stay in the bulk, and then they just need to get connected because they need to do the work over there. And then there are also digitalization in the Maritime industry. So like the large container boats or those work vessels, they need connectivity too. In the past, their only option is just the satellite. But now they have a lot more options with LTE or even 5G for these applications. So these are the driving forces for the rising demand for our small ad-hoc networks. Okay. I see there is another question from [ Brian ], [ Brian Chan ] and then -- so on the LEO side, apart from Kymeta, is there any other opportunity that might be working with, say, Starling's or Amazon's project Kuiper since the LEO technology is best complement to our cellular. Much strong networks and Telefónica developed equitation technologies similar to SpeedFusion. What's your view on the competition? From my understanding, IPv6 is still not supported for all current products, and it perhaps will be an industry standard very soon. When would IPv6 be rolled out on the products? So these 3 questions, let me answer that one by one. So the #1 thing with Starling or the LEO technology, we're already supporting that by con. Okay, so the thing is, when you're installing a Starling, then is you have a modem. Starling gives you a set of equipment that includes the antenna and a modem. So you can just connect that modem to our products, to the WAN port of our products. And that is we already do some of our software optimization to make the user experience easy. So if you can -- if you spend some time to our forum, you can see many Starling customers are using our product to complement to our cellular. So you're correct that the LEO is very complement to cellular. But at the same time, is this a competing technology to cellular? We don't see that like this way. Because we are seeing that people are looking for more connectivity options. So no matter this connectivity options be satellite, LEO, or LTE or 5G or whatever, so the more the better, except the thing is people might not want to pay a fixed rate for that or they do not want to pay a fixed monthly rate for that. So the on-demand piece is actually more welcome. So that is the -- that is our view on the LEO technology. And then this is your second question about is potential competitor, mushroom networks and Telefónica. So these are not new stuff. First of all is mushroom networks or other players, yes, they are similar technology, aggregation technology, similar to SpeedFusion. But one thing that is we are really proud of our technology is the installation base and our installation base already tells what's the difference because our product and our technology, it simply works. People want to use the technology. They want to experience their technology, but they do not want to troubleshoot with the technology. So I would say is SpeedFusion is probably still the most easy technology to use. In fact, we also have some customer and these are actually pretty big tech companies. And they told us that they spend time in developing a similar technology. And yes, they made it, it works. But why they still want to use our technology instead of their in-house development trend is, they do not want to spend the time, the ongoing effort in going -- in solving this program. Because they were telling us, "Hey, you guys solve the problem so easy. And it makes our life so easy. You guys solve the problem and make our lives easy." That's the catch. So they'd rather -- they're willing to pay for using our technology instead of maintaining that by themself. So I think is I'm pretty sure that there will be other people developing similar technology. But again, one thing is the ability is everybody's technology is proprietary. So when you're having as many, many proprietary technology in the market, then the new solution base is important. And at the same time, we have built an ecosystem to make life easier. So own link is just one of the key things why people love Peplink. And that is the original reason why people love Peplink. However, after SpeedFusion, we also have other things that is convenient to the market. For example, we have different hardware, different hardware platform designed for different applications. So if you want to put that into your robotics, if you want to put that into your small robot delivering the -- for food delivery, yes, we have a small form factor product there. And at the same time, if you have a bigger vessel you need to connect or you have other Teleoperation requirements, you want to pick a box. So you want a high-end equipment. Yes, we have that platform, too. But at the same time, it's a whole user experience and they're compatible with each other because they're all running on SpeedFusion. So that means you can use InControl, one dashboard to manage everything. You can manage that with your small little robot delivering -- for food delivery. Or you can even -- you using the same dashboard, the InControl to manage your larger network. So I think this is actually the hard part for the competitors. So then the third question about IPv6. Yes, IPv6 is, again, this thing has been talking for years. And then is so one day or I think I would say is that we understand the IPv6 thing is needed. But we are not sitting here doing nothing. In fact, we have working on the IPv6 for some time. But then for now, I can say is, we never lose an opportunity because we are lacking of the IPv6 support. So I would say is IPv6, yes, we need to have that feature. And we are working on that, and we will have products supporting that. So [ Brian ], I hope I answered your question. And then so...
Christopher Tse
executiveQuestion from [ Stephen Wong ].
Wing Hong Chan
executiveRight. So Chris, yes, this one is for you.
Christopher Tse
executiveOkay. How many months can our inventories be able to support the demand? I would say around 3 to 6 months. Right now, it's closer to 3 months, but then we will have new inventories coming in, large orders we placed last year. They will arrive in the second quarter this year. So we're good for a while. Next question comes from [ Kelvin Sham ]. Apart from the inventories, is there any bottleneck or maximum capacity in terms of production? So yes, let me take this question as well. So we do not have our own production facility. We outsource all our production to contract manufacturers in Taiwan. So -- and in terms of their total size, we are not a major player there. So I think we can ramp up easily if we see the demand. Again, back to [ Stephen ], another question from him. What's the progress in launching SpeedFusion Connect? And what are we doing to help encourage customers to renew their subscriptions after the first year?
Wing Hong Chan
executiveOkay. So SpeedFusion Connect. Yes, this -- okay. This is an interesting thing. We actually launched the SpeedFusion Connect earlier this month. So this is still in early stage. So why we have -- actually why we delayed the launch of this SpeedFusion Connect is we're actually fine-tuning the business model. Because we learned one thing is the demand for on-demand connectivity is actually larger than expected. But at the same time is there is no such solution in the market. So we feel that is, in order to do this with the SpeedFusion Connect. So this is -- okay, actually, I should say is that we were struggling between should we do this by ourselves directly or with our existing channel partners? Or should we position this product as a managed service provider or carrier solution? So we were struggling in the approach to address the market. And then I think is our latest answer is these 2 markets do not con traffic. And then the way we will be working with MSPs and the operators to launch SpeedFusion Connect. But of course, the approach will be different. And at the same time is, in order to have SpeedFusion Connect, in order to see the magical effect of SpeedFusion Connect, we kind of require some form of hardware upgrade. And then -- so this cycle is -- I think is we are very close to finish the upgrade cycle in order to support SpeedFusion Connect. So that's the current focus. So again, this thing is we are very excited about that, but it's just -- we were kind of like we're evaluating the situation about work, about should we do that by ourselves, with our channel partners or with MSP. So that's the status. So the other question about is how to encourage customers to renew the subscription after the first year? And this is actually coming from our software ecosystem. So again, with the SaaS, with our approach on the SaaS model, convenience is a big piece. So now we are adding a lot of more interesting features. For example, when people are buying our product, they will have free access to SpeedFusion Cloud for a certain amount of data. And that is we even offer some form of a SpeedFusion Connect data plan to customers. And at the same time is, we will be offering a couple of new interesting applications, software applications to make connectivity easier. And then so we believe all these convenience will just make customers to continuously renew their subscriptions.
Christopher Tse
executiveAnother question from [ Stephen ] is how our progress in developing the direct sales business on Amazon? Okay. So let me take this question. This year, we -- our business with Amazon scaled up quite well. So right now, it's around 2% to 3% -- about 2.5% of our business. So it really grew quite strongly this year. And we'll continue to deploy our direct sales on Amazon into the European market. So one good thing about Amazon is, because it's anonymous, it enables a lot of potential customers that want to deploy Peplink into their enterprise, that they can just order from Amazon and get a delivery next day, and then they can put it into their network to test it out. So this is one good thing about Amazon. So next question comes from [ Ming-Ran ]. With more hardware models supporting SpeedFusion Connect, can it choose the carrier based on signal strength on the location?
Wing Hong Chan
executiveYes, absolutely. Yes, it can be -- okay, customer can choose the carrier based on signal strength and customer can also choose the carrier based on the upper-layer protocol. So say, for example, we will be able to do certain health check on the networks such that we -- it can be based on the actual throughput of the network rather than just the signal strength as well.
Christopher Tse
executiveOkay. Another question from [ Brian Chan ]. There are big names on the Autonomous and Teleoperation and users like Google Wing or Toyota or Starship. What do you see in the coming years on those areas of deployments? Is it going to play a significant role on growth? What's the competition on that area like?
Wing Hong Chan
executiveOkay. So first of all is some of these names are not stranger to us. But we just can't disclose who are the people using our products for Autonomous and Teleoperation. What I can say is we -- in the Autonomous and Teleoperation industry, many people know about us, and they are very familiar with us. The reason why is -- the good thing is, so many engineers, they have been using our products before. And then also during their career development, I mean, there's -- during their career, they might change to different companies or they might work with different teams, they might work with different companies. So they want to bring their experience and leverage experience to work on something. So I would say is there is definitely a key market for us, and we have a significant role on the growth. But the question is when this is going to be material? Then is we just don't know yet. The reason why is, so all these deployments, these are advanced deployments. But if you are looking from a brand revenue perspective, the smaller network deployment, for example, the nationwide deployment of a coffee chain or the nationwide deployment for a convenient store, so the revenue side from those businesses might be way, way, way bigger than this. But again, these 2 markets are not contradictory. So that means we can do both. But then is, if we are looking from a revenue perspective, then we just don't know when this is going to be significant. However, we still see that this is a really important market for us because, to a certain extent, this is an endorsement of our technology and the advancement and the reliability of the technology. So we still put a lot of effort in those markets. And again, if you understand our approach. We work with serving customers directly. And the reason in working with them directly is just because we learn from each other. And then as always, we also collect good feedback from these direct customers. With this direct feedback from these customers, we are able to build better product and we are able to customize or to put our product geared into our industry-specific applications. So this is definitely influential and important for us.
Christopher Tse
executiveOkay. Another -- there's a question from [ Benny Tang ]. What is Plover Bay's current market share? Are you expected to have a larger market share in the coming years? Okay. So I think right now, our market share is around 5% to 7%. The market is -- I'm talking about the wireless gateway market. So -- but then it's -- I think it's not very reliable to gauge our market share because we are expanding in many ways. So for example, we -- besides selling SD-WAN routers, we're also getting into -- tapping into the data plan market. So I think, yes, gauging market share is not the best way to look at our company. [ Brian ] asked another question. There were many M&A within the industry in the past few years. Has Plover Bay ever been approached? What is your view if there is an attractive offer?
Wing Hong Chan
executiveI think this question is very difficult to answer because we just don't know whether we can talk about that or not. What I would say is, if there is an attractive offer, definitely, we are open to explore the options. We are open-minded and then -- yes, we're open-minded.
Christopher Tse
executiveFeel free to shoot us a question. You can type your message or unmute and then just ask over the line. Okay, from [ Stephen ]. Do we have any medium-term targets for the company?
Wing Hong Chan
executiveIn terms of -- so [ Stephen ], actually, I think is we always look for one thing is sustainable growth. So we are not -- I mean, our mindset is always sustainable growth. So I would say is, in the near term or medium term, that is, we love to hire more people who wants to do something, who wants to achieve something. We love to hire people who are hungry. And whether they are really experienced or not, it doesn't matter, but we really care about the mindset. And so that is, I would say, that is our near-term thing. And at the same time, the product development, this is always -- we always have something working on. So the products, the services, that's always something we're working on. But then is, do we have a financial target internally? Not exactly. We do have our objectives. But at the same time is, these objectives is kind of like we would like to achieve the goal. But the game is, are we going to just solely focus on reaching that goal by ignoring anything else? No, that's not the case. We look into the whole business from a more holistic approach. So we will be looking at what is the best and what is the most sustainable growth for us. So that's the thing.
Christopher Tse
executiveThere's another question from [ Stephen ]. How do we ensure the current culture can be maintained in the company as we grow larger? And do we see our R&D staff joining other competitors? Okay. So how do we ensure the current culture can be maintained? I think we have a very rigid -- not rigid, but a very rigorous...
Wing Hong Chan
executiveSorry, Chris, yes, I was seeing another question. I was seeing is [ Timothy's ] question about the dividend policy. But let's answer the culture question first. Okay, so I think in order to maintain the culture as we grow larger and larger, then our approach is actually, we break into many, many small teams. So we have a lot of smaller teams working together. So again, when we keep hiring, we keep growing. But then so we still operate in a lot of -- we have a lot of small teams. And then is sort of our hiring policy, we always try to find out the passion of the team member, where the -- his passion or her passion is on content creation or her passion is on photography or anything like that. So we really drive from that. And then so with this kind of culture, then is the good thing is people get a lot of job satisfaction and people also take strong ownership because we encourage experiments. And we also acknowledge the fact that the more you do then is the more mistake you might create, and we are fine with that. So this kind of culture is actually very well received, especially among younger people. So -- and we believe is that we can scale this because when we first started the company, we were only like 10 people, and then we scaled that to 200 something. And then we believe that this can keep growing because, again, we are not creating many, many layers in between. We just have a lot of small teams working together.
Christopher Tse
executiveAnd going back to [ Timothy Wong's ] question, the dividend policy. So how we decide the dividend? Is it in terms of EPS or free cash flow? How much CapEx is required each year? So let me answer this question. So our dividend policy is basically we want to reserve enough amount for our working capital needs, for example, salary, rent and also inventory investment. And then we do not set a very strict payout ratio each year. We will look at our cash balance and make a decision on whether there's a special dividend or not. And it also depends on whether there is -- whether we foresee there is a need for large investments such as CapEx or acquired -- acquisitions. So in short, we look at various factors, not just whether a percentage of our EPS or free cash flow. Yes, hope that answers your question. Next is a question from [ Jeff Peng ]. How would you balance growing the developing market, which may give you lower margin while fulfilling the demand in the developed market, given the current supply chain constraints?
Wing Hong Chan
executiveOkay. So currently, we are using -- primarily, we are using one SoC system-on-chip from one supplier, from one semiconductor vendor. And then, so with that semiconductor vendor, there's a supply chain going along with that. So we are very happy with that. But at the same time, we are expanding to use other SoC players. So then with that SoC players, there is a different supply chain. So that means we are expanding our supply chain to different SoC players. And then there's also control manufacturers and everything is different. So in situations like that, we are able to develop a different hardware product but running the same software. But, okay, our market is actually very interesting because, let's say, for example, if we are selling into the U.S. carriers, certification is a big entry barrier. So when you make a product, you need to certify that with Verizon, T-Mobile, AT&T. And then this is actually it's quite a process. It's a very serious process. But if we are selling to ASEAN countries, we might not need to have that level of certification requirements. So then in situations like that, we can work with a different SoC, semiconductor vendors to address those markets. So the semiconductor supply chain constraints, yes, it happens across the board, but we believe that is -- our approach is, so we will use a different supply chain for the emerging markets.
Christopher Tse
executiveNext is from [ Ming-Ran ] again. With 5G's higher throughput, do you see more larger business customers using 5G or LTE as their backup networks?
Wing Hong Chan
executiveYes. Yes, absolutely. We actually have some very large customers. They are using multiple 5G for fail over, their fiber network. For example, we have hospitals in U.S.A., and that is -- this is one of our case studies. So they have multi-gig fiber. There's a lot of bandwidth on the fiber connection. So they are producing our product to bond multiple 5G connections such that if there's anything wrong with the fiber network, they can fail over to the 5G. And yes, this is actually a key market for that for us. And we also see in this market is -- we are probably the best player. So I see we missed one question from [ Stephen Wong ]. Do we see our R&D staff joining other competitors? So first of all is, many of our R&D staff, they have been with our company for long, for years. And then there's a very -- I would say, we have a very long relationship together. And they also grow this company. I mean we grow this company together from nothing to the genetics. And then is we also believe we have a brighter future in the future. So I would say is a lot of time is, if we just hire somebody and then is sort of the first 6 months or the first year might be difficult for these people because we have a unique culture. So -- but if these team members, they stay with us for more than a year, I'm pretty confident that they will stay with the company. Because at the same time, we offer a lot of unique values that it is difficult to find in other competitors or in other players in the industry. So the question is, first of all, we don't see, yes, I think it's over the years, we've probably seen 1 or 2, but then there's a lot of time is just because they might want to relocate to a different location. For example, maybe we have some colleagues, they just want to move to another location. And then -- so that's a different story. But other than that, our R&D staff is actually pretty stable.
Christopher Tse
executiveNext also from [ Stephen ]. Can you share how the economics will look like if we are selling data? Are we taking a cut based on data used? What would be the margin?
Wing Hong Chan
executiveOkay. So when we are selling the data, we are not going to undercut anybody because we are going to position this as a premium data product. So why this is a premium data plan is because, first of all is, this is on demand. And at the same time, this can be longer period because now is when you go to buy the data plan, a lot of time, this is a monthly plan. Or a lot of time is they will expire in 6 months or couple or something like that. So we are going to package that completely different. Say, for example, this is becoming an annual plan or even multiyear year plan. And then -- but this is still on demand. So say, for example, people are going to -- but fail over from the fiber connection to the cellular connection, so they can just buy this data and put that -- then put the data plan sitting there. And then just until when the fiber is broken or when until you need some fail over, then you just kick off that data -- those data plans. Yes, so the answer is yes, definitely, we get a cut based on the data usage. But then in terms of the margin, then we don't have the answer yet because, as I said, we are working with different ecosystem partners to launch our product. But that is -- I would say is -- actually, the interesting thing here is not really about the margin. It's about the ecosystem, it's about the convenience. So we believe is if we have an ecosystem and we deliver the convenience, this is actually the biggest entry barrier for other people to go into this market.
Christopher Tse
executiveOkay. From [ Timothy Wong ]. Various sources show that the SD-WAN industry should be going -- growing around 20% per year. How come most competitors underperform?
Wing Hong Chan
executiveOkay. Let me answer this question. So actually is, no, maybe you have con -- fails to where the -- oh, no, no, we haven't have to mention that. Okay. So how can most competitors underperform? I think you're referring to the comparables that we put on the slides. So I think is the SD-WAN is a very poor term. And then there's most SD-WAN players. They are focusing on the fixed network, fixed line. So then is they are not really focusing on mobile SD-WAN or the wireless SD-WAN. In fact is, we don't know any SD-WAN industry report referring to the wireless piece. Most of the SD-WAN piece is just fixed network first. The wired-at-first approach. So probably, this is not the accurate thing, I mean, in comparing these competitors with the SD-WAN industry growth.
Christopher Tse
executiveSo it seems that there are no more questions. Well, thanks for everyone today. We had a very great turnout today, and thanks for everyone's support in the past year.
Wing Hong Chan
executiveAll right. Thank you, everyone.
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