Pokarna Limited (532486) Earnings Call Transcript & Summary

August 14, 2024

BSE Limited IN Materials Construction Materials earnings 52 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to Pokarna Limited's Q1 FY '25 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Gavin Desa from CDR India. Thank you, and over to you, sir.

Gavin Desa

attendee
#2

Thank you, Michel. Good day, everyone, and a warm welcome to Pokarna Limited's Q1 FY '25 Earnings Conference Call. On this call today, we have Mr. Paras Jain, the Chief Executive Officer at Pokarna Engineered Stone; and Mr. Viswanatha Reddy, the CFO. Before we begin, I would like to mention that some of the statements made in today's discussions may be forward-looking in nature and may involve risks and uncertainties. I now invite Mr. Paras Jain to open proceedings on this call and share perspective of business and outlook. Over to you, Paras.

Paras Jain

executive
#3

Thank you, Gavin. Greetings, and thank you all for joining us today. While you have the financial numbers for the quarter at your disposal, I'd like to share some insights into the quartz surface industry to provide context for our financial and operational achievements. I'm pleased to report that our strategic focus on enhancing profitability and improving margin is starting to show positive results. Over the past few quarters, we have diligently concentrated on high-value realization products and significantly reduced our reliance on producing low-margin items. This shift in strategy is already yielding notable outcomes in our quartz segment. Our first quarter performance reflects a meaningful improvement in margins, demonstrating that our efforts to optimize our product mix are indeed bearing fruits. Sustaining this momentum is crucial as we navigate through the challenging market conditions in the U.S., which we anticipate will persist for the next few quarters. The current U.S. market is marked by rising interest rates, ongoing inflation and a weak housing market. In response, we are executing plans to optimize both our revenues and costs. Despite these challenges, we remain focused on developing innovative, high-value products. We are receiving continued enthusiastic response from customers in Canada, France, Mexico and Russia. As our ongoing capital expenditure, I'm excited to update you on two key technological advancements. Kreos. The Kreos system developed by Breton enhances our production capabilities by enabling the creation of ultra-thin slabs in addition to the unique designs and various technologies we currently offer. This advanced mixture exclusion and distribution system is being installed and is on track for commercialization in Q3 of FY '25. Kreos will not only expand our ability to produce ultra-thin slabs but also complement our existing product lines with innovative designs. CHROMIA, also from Breton on high-definition digital printing for quartz surfaces. Part of CHROMIA Machinery has been shipped by Breton and is expected to arrive late this quarter and early next quarter. Once operational, CHROMIA will enable us to offer precise high-resolution decoration on slabs with intricate patterns and vibrant colors, further differentiating our product offerings. Now shifting focus to our operational challenges, we are experiencing escalated ocean fleets on our overseas or imported procurements. Additionally, we are facing delay in the arrival of raw materials, which further impacts our delivery time lines and operational efficiency. While the international shipping situation influences our procurement expenses, our sales are generally protected as they are typically conducted on FCA or FOB basis. For sales on a CIC basis, we pass on the increased freight to our customers. However, we do experience indirect effect on sales due to delay in shipping costs by current chaotic international shipping environment. We are doing everything in our path to manage the situation effectively and minimize its impact. We anticipate that pricing pressure will continue in the market, driven by lower demand, constrained consumer spending on large [indiscernible] and a tendency for consumers to play it down. Our commitment remains steadfast in continuing to improve our placement through differentiated offerings. We believe this approach will help us mitigate pricing pressure and position us for a long-term success. Turning to our granite business. The environment remains challenging and this is reflected in our results for the quarter. We are taking all necessary steps to cut costs and explore revenues to increase revenues within this division. Given the current business environment, we anticipate that the granite business will continue to face challenges in the foreseeable future, and we are maintaining a cautious outlook. Thank you for your continued support and interest in our company. We'll now be glad to take your questions.

Operator

operator
#4

[Operator Instructions] The first question is from the line of Shreyansh Jain from Swan Investments.

Shreyansh Jain

analyst
#5

Sir, congratulations on a greater set of numbers. Sir, my first question is, I think previously, you were guiding for Q2 FY '25 for Kreos to be commercialized. So any -- and I think you mentioned Q3 right now. So why the delay of one quarter?

Paras Jain

executive
#6

That is the only question you have, Shreyansh?

Shreyansh Jain

analyst
#7

Sir, my second question is, you had mentioned in the previous calls that Kreos and CHROMIA have been done by two players from Korea and Italy. So I just wanted some sense on the realization of that product category since these two players have been selling their products in the market. What is the sense on the realization, how different it is from our current product? And another question, so I will wait for your answer and then go ahead with my other question.

Paras Jain

executive
#8

See, Kreos we are currently forcing that should be close to September end in terms of commercialization, but it could also spill to another one or two weeks, which is probably on 15th of October. So on the mention I'm saying Q3, but practically, we are saying it's going to be September end. But then depending upon -- see, this is all done by Italians, the time, the technicians come and then there are some hot and cold start-ups. So there could be a spillage of one or two weeks, that's the reason we are giving the Q3 guidance now instead of Q2. And now coming to your question on CHROMIA. The CHROMIA line till now to our understanding has not been commercialized yet with anybody. Kreos, yes has been commercialized by a player in Korea. So the product, what they're offering, the company in Korea typically offered the product largely in B2C segment. So that price realization may not necessarily be an indication what the market would be. But definitely, we believe that the realization would be slightly higher than the medium-range products what we currently offer in the market.

Shreyansh Jain

analyst
#9

Sir, my second question is, if you could just give us some sense -- I was reading on Breton's website that this CHROMIA technology includes 40% less silica. So I'm just trying to understand when we start manufacturing this product, is it my understanding correct that our gross margin should typically be higher because we lowered the silica content better for us? How should I look at that?

Paras Jain

executive
#10

See, basically, Breton -- CHROMIA is basically a printing. So it depends upon what substrate you have for printing. So it is possible that you produce a low crystalline silica product and you print on it. So it is not necessarily that every product would have a low crystalline silica because of CHROMIA. So CHROMIA is just like a print at the base, which is a page or a slab in this case. We'll determine whether it will have a low crystalline silica or not.

Shreyansh Jain

analyst
#11

And sir, my second question to this is, so how has been the newer markets for us, how has been Canada, Mexico, Russia, India? And some sense on the capacity utilization that we are operating at currently?

Paras Jain

executive
#12

Basically, the new markets like Canada is progressing definitely, well, France is progressing good. Russia, we continue to face shipping challenges while the market is improving for our product there, because we have done a good amount of marketing there with our distributor. But the challenging situation is with regard to the shipping today, because it's not easy to ship material from India to Russia. It takes a longer time and the vessels are not all the time available. So unless I think the shipping situation improves for shipping the product to Russia, we'll continue to have -- while the product is well accepted, we'll continue to have a limited demand coming from there. India, we've recruited a sizable team today now, and we are focusing on going to the channel in a different business model now. So it's just started. It's going to take some time.

Shreyansh Jain

analyst
#13

Sir, capacity utilization at our plant.

Paras Jain

executive
#14

Capacity utilization, as you know, always, I keep that number a little guarded. What I can tell you is that we are very close to the optimum capacity.

Shreyansh Jain

analyst
#15

So sir, can we expect some CapEx in FY '26? And the last question is what are our debt levels at the end of Q1?

Paras Jain

executive
#16

The CapEx currently at the Board level, we do not have any plans considering for the CapEx. But as a company we keep always evaluating the different options which we get. So currently, we do not have any active CapEx beyond Kreos and CHROMIA committed but then we'll keep evaluating the options and as it comes in the future.

Operator

operator
#17

We'll take the next question from the line of Shikhar Mundra from Vivog Commercial Limited.

Shikhar Mundra

analyst
#18

Congrats on a good set of numbers. So we wanted more flavor on how is India developing as a market for us for the quartz segment? Like, what are current sales currently from India and -- and what are the plans for the...

Operator

operator
#19

Sir, I would request you to hold on because the management's line has been dropped. Kindly stay connected while I reconnect them. Thank you. Ladies and gentlemen, thank you for patiently holding. Over to you, sir. May I request Mr. Mundra, to kindly repeat his question.

Shikhar Mundra

analyst
#20

Wanted more flavor on India, how is India developing as a market for us? And what are our plans? And what kind of revenues are we generating from India currently?

Paras Jain

executive
#21

Mr. Mundra, sorry, can you just tell me your company's name, I'm making some notes here.

Shikhar Mundra

analyst
#22

Vivog Commercial Limited.

Paras Jain

executive
#23

Vivog, okay. India for us is definitely a very small market at this time. And the steps what we are taking are for the long term. So we do not see that immediately in the near future, we'll have a substantial revenues coming out of India. So currently, our revenues, while they are in double-digit growth, but we believe that there is a room to improve that. So I think it's going to take at least a year or two to see that the strategy is ratified.

Shikhar Mundra

analyst
#24

[Technical Difficulty] So what kind of debt levels can we expect by the end of the year?

Paras Jain

executive
#25

Sorry, I missed. What did you say?

Shikhar Mundra

analyst
#26

Debt levels or the borrowings, what kind of debt levels can we expect end of the year?

M. Reddy

executive
#27

As on today, it is INR 304 crores. And the next 12 months repayment is and actually INR 50 crores.

Operator

operator
#28

Mr. Shikhar Mundra your voice is breaking. I'm sorry, sir, it's still breaking. The next question is from the line of Naman Parmar from Niveshaay Investment Advisory.

Naman Parmar

analyst
#29

I just wanted to know what was the volume growth and value growth in the current quarter? And secondly, how much the new geographies has been contributed to the overall revenue?

Paras Jain

executive
#30

So the -- if you look at sequential quarter, it was a double-digit growth. As I said earlier also, we do not give any statistical numbers for obvious reasons. But what I can tell you is that on a sequential basis, it was a double-digit growth what we had in sales volume. And the newer geographies are contributing better than the previous quarter, but still the meaningful contribution is not there in that.

Naman Parmar

analyst
#31

Any specific numbers, can you provide there?

Paras Jain

executive
#32

[indiscernible] we have a lot of our friends from competition on the call. So we actually do not give numbers, because there's a lot of data [indiscernible] separate which happens. So I would request if you can leave it whatever I have answered.

Operator

operator
#33

The next question is from the line of Sonaal from Bowhead.

Sonaal Kohli

analyst
#34

Congratulations on a great set of numbers. I have a couple of questions. So please bear with me. Firstly, when you say that you are running an optimal capacity utilization, I just wanted to clarify, in the past, we had quarters where we had significantly higher avenues, even when we are not using our full capacity. So when you say that you're running at optimal capacity utilization, this obviously does not take into account any product mix changes? Or what you can achieve based on the product mix in terms of capability. Or are you saying that your peak revenue per quarter will be on INR 187 crores?

Paras Jain

executive
#35

When we say optimum capacity utilization, we are typically driven more by the product mix here because if we are producing a product which requires 3x time, which typically a medium or a lower-end product would require, you typically come closer to an optimum capacity utilization. So while there is some headroom to improve, but in terms of -- the bottom line is where we think mostly, we are positioned, if not on the top line.

Sonaal Kohli

analyst
#36

So I mean, is it possible for you to do a revenue of INR 200 crores to INR 250 crores based on the product mix ever in the future? Or based on the current capacity you think that is unlikely to happen. I'm not talking about now, let's say couple of quarters from now.

Paras Jain

executive
#37

[indiscernible] can come closer to INR 200 crores plus. But the bottom line in that case, would be very similar to what numbers you are seeing. Because if you see the bottom line currently that historically the highest we have reported while the revenue is not historical.

Sonaal Kohli

analyst
#38

Okay. And due to a planned shutdown -- did you have any planned shutdown this quarter because of which you lost revenue or shipping delays, because of which you lost revenues?

Paras Jain

executive
#39

No, we have not had any planned shutdowns in this quarter because -- and there's also one more reason why there's little revenue lag would be also because of the shipping situation, there is some revenue portion, which we are not able to account for, while the material is still at the ICD. Because we typically -- based on the sales we do, we recognize the revenue when they actually arrive at the shipping port. Say if the material is lying in Hyderabad ICD while we ship from our factory, we still do not recognize this revenue till it reaches in our shore. And also there has been -- as I mentioned in my opening comments, there has been a little delay in shipping out the materials as well because current shipping environment, there are a lot of blank sailings happening, which vessels are limited. And the rates also have escalated, so customers are also sometimes pushing out to see if their next month situation improves. So there could be a little lag on the revenue side because of that as well.

Sonaal Kohli

analyst
#40

Sir, two more questions. Firstly, what are your thoughts on the hotel CapEx? It's overdue for some time and I assume the pent-up demand must have reduced now overseas as well and hotels may be looking for a big overhaul this year or next year? Any lead indicators you are seeing or what are your views on this? And secondly, how long would it take you to ramp up your CapEx considering the land which you had acquired in your new plant was much more than your needs.

Paras Jain

executive
#41

Certainly hotel projects are definitely seeing an improvement in the demand. So our inquiry funnel has expanded. So we believe that there is a lot of traction and heat in the renovation in hotel segment in the U.S., and we are seeing that on ground as well. So second question, I didn't get your question. Was it ramping up the Kreos and CHROMIA or you're talking about expansion on new capacity addition?

Sonaal Kohli

analyst
#42

Expansion of new capacity and as well as since you [indiscernible] the new initiatives you are taking, also on that front, if they were to come on stream, what kind of incremental revenues could you get from those. A very rough estimate for what you're doing like?

Paras Jain

executive
#43

Ramp, if you have to add another line, typically depending upon what the lead time from the supplier of equipment would be. Usually, what we have seen that if anything between 15 to 18 months it takes for the line to commercialize in the time we take the decision. And then from the one that comes in, then you have typically a year to stabilize the operations and get the run rate coming from there. Kreos and CHROMIA are not as complicated as our full plant is. But again, then the product has to be established and marketed also in the -- because the products what we are looking to manufacture are not traditional products especially from Kreos. It's a completely new product in terms of the look and also the feasibility of producing a thin slab. So thin slab market is typically a different market than the traditional 2-centimeter and a 3-centimeter market. So typically, we believe that Kreos are also to stabilize and give a good amount of revenue would require at least a year to come to a line. And CHROMIA typically is just an ornamental declaration on top of it. So commercialization of the technology would not take much time. But then deriving the product out of it, again, we believe that it will take at least 6 to 12 months for the right products to be set. Because printing is something which is very new to this industry. And doing a right quality of printing in line with Pokarna standard would require that we invest a good amount of time and resources in developing a right product. So this is our stand at this time. So in terms of giving you as to how incremental the numbers would be, it is currently a little early to give an answer to that. But when we come closer and if we have some answer, we'll definitely come back and give you.

Operator

operator
#44

The next question is from the line of Hrishikesh Bhagat from Kotak Mutual Fund.

Hrishikesh Bhagat

analyst
#45

Congrats on strategy working on the improvement in product mix. So the question is the increase in employee cost, is it the reference to the increased hiring in India? That's how we should look at it?

Paras Jain

executive
#46

The increase in employee cost is basically for multiple reasons. One is definitely we're adding more headcount. So that is also contributing to it. And secondly, we have linked certain employee key managerial personnel with the performance of the company. So based on the performance we are providing for that in our books.

Hrishikesh Bhagat

analyst
#47

Okay. And in PPT, you mentioned that next quarters you intend to maintain revenue and profitability. So is it then fair to say that this potentially INR 190 crores, INR 200 crores revenue is now where we can be confident that probably we maintain -- retaining this run rate in immediate future. That's how we should look at it? And this margin of 34%, 35%.

Paras Jain

executive
#48

So there are two riders to this. One is definitely the shipping situation should also support us, because if -- the way shipping is currently happening, there could be a 10% to 15% plus or minus because we are not seeing a larger improvement yet in the shipping side of it. So while we produce and keep it, we'll not be able to move out. So that may be an impact, which can come on to the numbers. And then, of course, the product mix also in the quarter would be a deriving factor. So whatever visibility we have for a quarter, we largely think that will be range bound.

Operator

operator
#49

We'll take the next question from the line of Sneha from Nuvama.

Unknown Analyst

analyst
#50

Just a bit on these two new technologies you mentioned, and you said that these are mostly largely, at least new technology from a perspective that nobody as of now is doing it, where these find the applications, which are the target markets? Is it the same market U.S.? Or is it new geographies that you're now looking at? Where will be find applications and more importantly, any revenue potential that you quite can guide us with from these new areas given that your current capacity is already running at optimum utilization?

Paras Jain

executive
#51

So basically, Kreos can do two types of things. One is it can extrude the product in a very innovative way, which can give a new decoration to the existing product, what they're making 2-centimeter and 3-centimeter. Secondly, what it can do is, it can also create ultra-thin product like a 7-millimeter thin product, which means that a 7-millimeter thin product can be used for a lot of applications where thinner materials are used, like furniture tops, especially in the markets like Europe, where they are focusing more on sustainability, which means that you use less materials, which means that you give them thinner product, but yet you give them the product which has the right esthetics and also give you the product, which are technically strong enough to take the loads. And again, there is a lot of cladding market, and there is a market for like in yachts and in ships where they want thinner materials to be there. So typically, it can be used in the existing application as a countertop with the 2-centimeter, 3-centimeter or a lower thickness product. And if you do a special profile like a mitered edge, you can actually even use a thinner profile for the countertop. And then the target market, of course, would be U.S. and also Europe, we believe, is going to be an important market for thinner materials. And for revenues, I just answered to Sonaal before. It's too early for us to give you an indication as to what the revenue potential is currently, because we have to experiment with a lot of product development on this side of it before we come to a clarity as to where and how much incremental we would really get, because theoretical number may not necessarily be right in the market conditions today.

Unknown Analyst

analyst
#52

But fair to assume that the assets terms would be higher than the current asset terms and margins would be better given it's more technologically advanced?

Paras Jain

executive
#53

Asset terms may not necessarily be higher, but probably the bottom line could be relatively higher because here, we're not adding any square footage in terms of production. What we are adding is a decoration capacity, what we are adding is a new line of products. So I think the focus -- if you go back to a couple of my previous calls, you will see that the focus has been on improving the margin profile than chasing only returns. So that's where this is going towards.

Operator

operator
#54

The next question is from the line of Ajay Vora from Nuvama Wealth.

Ajay Vora

analyst
#55

Congratulations on good set of numbers. So this freight issue what we are facing right now, was it also there in Q1? Or has it accelerated recently?

Paras Jain

executive
#56

This has been continuing for a while. So it was there in Q1, it's there in Q2. And if it continues in Q2, I think it would be in Q3 also because of the Chinese...

Operator

operator
#57

I'm sorry, sir, the line for the management has been disconnected. Let me reconnect them. Ladies and gentlemen, thank you for patiently holding. Over to you, sir.

Paras Jain

executive
#58

Thank you. On the freight side, Ajay, the situation was there in Q1 and is there in Q2 and if the situation continues like this in Q2, I think Q3 would also be largely the same. Because with the Chinese New Year coming, there's a lot of shipping which happens out of U.S. -- out of China to U.S. for Thanksgiving, New Year and Christmas. So usually, we see that period of time, there's a heightened activity on the shipping side of it. So that's our take currently on the shipping.

Ajay Vora

analyst
#59

So broadly, I'm just trying to understand that whatever we have shipped and delivered in Q1 was also with this shipping restriction and suppose if that eases out in a couple of quarters, maybe not till Q3, but post that, the overall delivery in the shipment can see some sort of improvement over the existing numbers.

Paras Jain

executive
#60

So again, there are two facts to it. One, we have to remember that end of the year, shipping situation, the deliveries which happen in end of December, customers are not interested in taking the materials coming in after 15th of December, especially in the U.S. because you have your December -- you have your Christmas and New Year coming in. So a lot of staff are on leave and all. So usually, everything is synchronized in such a way that either they arrive before that day or they arrive after they come back from the New Year. So there could be a little lag in Q3 if customers say that -- if the transit times are increasing, because the current transit times in certain places have almost doubled. Like today, I was like -- I was saying last month, transit time to Long Beach on one of the shipping lines, portal was shown as 132 days, which typically was supposed to be less than 5 weeks. So of course, situation is improving in some of sectors, it is not improving in some sectors. So it depends upon how this really pans out. And then only we can say that, okay, what happened in Q1 is something which can happen also in Q3.

Ajay Vora

analyst
#61

But how are the distributors handling this situation, meaning are they looking to stop because the goods are coming a little late or because of the end user demand? How are the things at the [indiscernible] level between consumer and the distributors?

Paras Jain

executive
#62

It depends upon the product also, and it also depends upon the distributor. If the product is at a level which is lower to medium level, they typically would be interested in pushing out the deliveries unless they are committed to some programs. Because if you are committed to some programs, then the program customers expect that you have to deliver the product, whatever is the situation. So otherwise, you end up paying some damages. That's the situation which our customers have. So they will have to take a call whether those parts -- those colors are part of any programs where they have committed and how their inventory is currently with them. Because every distributor has a strategy as to how much inventory they want to maintain of a particular [indiscernible]. So that is the answer. There's no direct answer to it. It all depends upon how the -- and definitely, the current demand, as you see the housing numbers are also not that promising. And remodeling is relatively slow as well. Only thing, some of the customers are saying either the high-end homes or some commercial segments where the demand is penting up. So that may also push out certain part of the demand. But if the designs are unique and they're launching the new design, then they want the designs to be shipped without any holdback even if the situations are chaotic.

Ajay Vora

analyst
#63

Sure. So lastly, what we are saying is that till the whole freight situation improves, plus/minus 10% from here should continue. And then since we are at the optimal product mix right now, once the new technology kicks in, say in two, three quarters, then we can see higher realization and basically better margins going forward, right?

Paras Jain

executive
#64

Yes. So basically, unless the freight situation improves, the numbers are range bound of course, with the rider as I said earlier, what the product mix in that quarter is going to be. And once the technologies, CHROMIA and Kreos stabilizes, definitely, we are working on our strategies to improve our realization. And that should kick in once we are through that.

Ajay Vora

analyst
#65

Sure. And lastly, just now that we are working with this capacity, when do you think that we can announce the future CapEx?

Paras Jain

executive
#66

See, this is something which is difficult to answer because at the management level, we keep exploring a lot of options and opportunities, but nothing at the Board level as of now. And as I said earlier in the call, it takes 15, 18 months when the time we announce. So I think as soon as the Board has made a decision, we will definitely make an announcement. At the moment, we do not have anything on the cards.

Operator

operator
#67

The next question is from the line of Chirag Shah from White Pine Investments.

Chirag Shah

analyst
#68

Sir, just first, just a clarification. So you said that you record revenues when the shipment reaches the end destination port, right? And not -- it's not FOB. That is how you record it, correct? [indiscernible].

Paras Jain

executive
#69

Revenue for FOB or FCA or CIP when the goods are delivered at the Indian port -- see, basically, we -- let's look at the situation in our...

Chirag Shah

analyst
#70

At the Indian port, right? At the Indian port and not the destination port?

Paras Jain

executive
#71

Not the destination port.

Chirag Shah

analyst
#72

And sir, my second question is once the goods reaches to the distributor's warehouse and till the end customer sales, generally, how much time it takes based on your interaction with distributor? Say if the goods have reached the distributor's warehouse today, it's a two, three-month period where the sales happen or it could be even longer or it is a shorter? If you can just through some light on this.

Paras Jain

executive
#73

This is a very tricky question, and there's not a straight answer to this. Because there are some materials which are presold. So they are just waiting for the materials to arrive and they sell it up. And there are some materials which typically have a short conversion cycle. They can be sold in one month through three months. But there are certain materials which have a longer conversion cycle, so they can take even up to six months plus. So there's no straight answer to this. It depends upon the distributor, it depends upon the product.

Chirag Shah

analyst
#74

But sir, based on your experience, if we took on an annual basis, 40%, 50% of your revenue would be short cycle based? That would be a right assumption? Or it would be -- a higher number would be a short cycle based?

Paras Jain

executive
#75

We actually do not have ability to give an answer with our experience on this. What I can tell you is that typically, [Foreign Language].

Chirag Shah

analyst
#76

Sir, my second question is, if I look at your quarterly profits or operating profits or PAT, however, you may look at it, we are at the peak of profitability because in the past, we have touched these numbers and then cyclicality, demand issues, whatever something comes in, and we have not been able to cross it. So how should one look at the profit? I understand on the revenue front, what you highlighted, but how should one look at EBITDA/profitability absolute number going up from here on. Because in the past, we have been at around INR 65 crores of operating profit and around INR 40 crores of PBT, okay? But we have not been able to go beyond that.

Paras Jain

executive
#77

Basically, in any business, there are certain limitations. So it's very difficult to say that -- it's not right to say also that it's not going to happen or it's going to happen. So I think the numbers, as I said at the beginning of my call, some of the numbers are historical. And for EBITDA, we've always maintained that we will have a target between 30% to 35%. And of course, we always want to cross whatever benchmarks we have put. And there are times when we have crossed 35% also historically, if you go look at our numbers years back, then you will see that there was a time and we were very close to 40% EBITDA also. Now having said that, can you do it again? Yes, that there is a scope that can be done. But again, it comes with specific riders, as you said, [Foreign Language]. So the product mix is a factor which drives it. And of course, the demand has to continue to the level that it is today. But then a simple answer is yes, it is possible. But to what extent, that is difficult to tell today.

Chirag Shah

analyst
#78

And sir, one last question, if I can squeeze in, your commentary on the macro demand is not that good. Give the way you understand it. But somehow we are able to deliver strong results. So what is this one or two factors, which is helping you to do this? Is it design and quality itself or it's more about...

Paras Jain

executive
#79

If you look at the situation out in the U.S., definitely the situation is not so promising. That has been a situation which neither you can deny, nor I can deny. That's the fact, which is open for everybody. But the fact remains that the differentiation in the product and the type of customer base we have and is what is differentiating us and still helping us to navigate these challenges positively. Because in every adversity, there is opportunity and we are able to use that adversity to our opportunity. That is our strategy. Now, see a lot of people can copy our strategy but it is difficult to execute because if I tell it, somebody can pick up my strategy, document and try to implement it. But then can they execute it, that is where the differentiation. And I think the way -- as a team, we are executing it, that is where we are able to differentiate from other players in the market, both internationally and in the domestic market.

Operator

operator
#80

The next question is from the line of Vaibhav Gupta from Bowhead India Fund.

Vaibhav Gupta

analyst
#81

I have a couple of questions. Considering your plans to ramp up in other markets, such as Russia and other plants, how would you grow considering you don't have capacity? Would you consider an acquisition either in India or overseas? I believe there area a lot of surplus capacities available. Any thoughts on that? First question, I have three more questions, if you will give me time.

Paras Jain

executive
#82

Yes. So at this moment, we do not have any organic or inorganic plans in our ports consideration. But yes, depending upon the situation, if we have to look at some options, we will look at it. But currently, we believe that whatever capacity we have, we will be able to service the demand what we are seeing in certain markets. And if we see that -- see there has to be a good medium-term promise, which has to come out from the market for us to react and do something. Unless the situation on shipping side improves with Russia, whatever we try to do would definitely not give us or yield any results. But -- and now since already we are implementing our CapEx of Kreos and CHROMIA, our focus is there to make sure that the line commercializes well. And as soon as we believe that we are on the right track, probably we'll do something. But today, it's too early to comment on it.

Vaibhav Gupta

analyst
#83

Sir, you mentioned in the previous comment that the time -- because you're doing higher quality products, the time period to produce have increased significantly. But even in the prior 2 quarters, you have been doing higher quality products. And I also understand based on last few years of your comments that while time increases, but the realization also increased very significantly. In that light when you say that you're running at your optimal capacity utilization, is it like being a conservative management you're just being little -- till you don't see the result, you're being a little conservative or there's some structurally change that the realizations incrementally despite the increasing time are not proportionate like they used to be in the past when you used to talk about these in previous years.

Paras Jain

executive
#84

So there are two-part answer to this tonology. One is definitely that when we do a higher realization product, the production capacity comes down. And that is the reason while we produce -- we have a low top line relatively, we have a better bottom line because the realization go up. And secondly, if you see, there is a comment also in my opening comments today, where I said that there is definitely a pricing pressure in the market, which means that we cannot continue to command the product pricing as we want all the time. So we also have to adjust some of our products to the market situation from time to time. So that also has to be factored when we say that pricing realization is higher, but then it is subject to a cap that as and when needed, in line with the market demand, we keep tapering the prices and again start working on new strategies as to how do we come back on a better realization than what we had.

Vaibhav Gupta

analyst
#85

And lastly, sir, any plans to consider a JV seriously in India to ramp up in India, considering [indiscernible] prices. Because the opportunity may not last forever and others may grab this opportunity before us. And can I say that the difference between your production revenue this quarter could be around 10%. Is that a fair assessment?

Paras Jain

executive
#86

At this time, we do not have any option, which is at the Board level for a JV, but I don't know whether I will say yes or no to anything at this time because it's too early to comment on it. But I think if there is an opportunity, definitely, Board will explore and give a right direction to that. But I'm not saying that we are averse to it or in favor of it at this time. Second, last question, I could not...

Operator

operator
#87

Sorry to interrupt sir, the line dropped, please hold the line. Ladies and gentlemen, thank you for patiently holding. Over to you. Can you repeat your question and please join back the queue for follow-up questions.

Vaibhav Gupta

analyst
#88

So I was trying to ask you two things. The gap between your production revenues of this quarter, would it be like broadly around 10%? And secondly, if the hotels ramp up, would your margins as well as revenues improve? Because whatever I understand is that hotels are more standardized products in bulk orders, but they still command better margins and you have expertise in this compared to some of your peers.

Paras Jain

executive
#89

Of course, today even our current mix, what you see, still we do not have a double-digit number coming from the hotel sales or cut-to-size product sales to the U.S. So that is still not reached because, as I said, there's an increased funnel, which is there in terms of inquiry, we are seeing a good amount of conversion happening, but still it is not there at the 20 -- sorry, double-digit number yet.

Vaibhav Gupta

analyst
#90

But if it were to happen, would be a benefit?

Paras Jain

executive
#91

Yes, definitely. See if the cut-to-size segment improves, instead of saying hotel, we should say cut-to-size because, of course, largely it goes to hotels, but it could have other applications as well. So if cut-to-size production or sales improves, definitely, it helps us to improve margins. There's no doubt about that.

Vaibhav Gupta

analyst
#92

And gap between production and revenue this quarter? This is a prior question only, which got dropped off.

Paras Jain

executive
#93

So can you -- little more -- gap between production and?

Vaibhav Gupta

analyst
#94

Revenues for this quarter, sir, I mean would it be like 5%, 10%? Would it be more than 10%? What you produce versus what you were able to sell.

Paras Jain

executive
#95

Yes. It would be less than 10%, but more than 5%.

Operator

operator
#96

We'll take the next question, which is the last question from the line of Shreyansh Jain from Swan Investments.

Shreyansh Jain

analyst
#97

Sir, my first question is what kind of impact would we have seen due to these freight issues, the shipping issues in terms of revenues and also in terms of OpEx?

Paras Jain

executive
#98

We have a good amount of raw materials and certain consumables coming from Europe and other parts of the world. Something which was less than $500, the container has become close to $5,000 a container. So that shows you how much impact that would have on all whatever we are importing from those parts of the world where the freights are escalated. So we don't have an absolute number to give you, but it's a good amount of hit at least the way we look at it because those are containers which we buy in bulk from these parts of the world. And in terms of sales, as I said that we have produced the material, we have shipped the material out of the factory. It is lying in the ICD, not yet reached the port. And once it reaches the port, it typically has to be onboard. And only when it is reaching the port or it's onboard, that's when we recognize the revenue. So if you see, there could be definitely more than 5% sales, which is not recognized because the material is lying between the port and the factory. And secondly, this also affects because the cash conversion cycle for us also takes longer time because depending upon our payment terms of -- a large portion of our payment is realized when the material is onboard. So there are times when we are sitting on the materials for more than two to three months also after having invested the working capital and production. And then also that impacts because customer wants the material, we have produced the material, but the material is not still on the water. So it also impacts the overall cash conversion cycle for the customer also. So that means that if he's getting the material delayed, either my product is losing the opportunity or he is losing the opportunity, which means that my next reordering level also gets pushed out. So these are indirect affects of the shipping, which happens.

Shreyansh Jain

analyst
#99

Okay. So where I'm coming from is the last quarter, we did other OpEx of about INR 34 crores, if I adjust for the INR 14 crores of one-off that you had mentioned, INR 7 crores [indiscernible] and INR 7 crores of inventory write off. So Q-o-Q, OpEx is up by 40%. So I'm just trying to understand the impact of freight that would have come, because that also technically should be a one-off, right, which should -- you're saying Q2, Q3 should normalize. So that's where I'm coming from. My second question, sir, is...

Paras Jain

executive
#100

Q2, Q3, it would normalize. I'm saying that if it does not normalize in Q2, it will not even normalize in Q3. Because Q1 situation is continuing in Q2. And if it is continuing in Q2 also for September, then we believe that even Q3, the freight situation will continue to be challenging. That was my intention when I spoke in the previous answer.

Shreyansh Jain

analyst
#101

Okay. And sir, as far as past conversations, what I understand is the line 1 peak revenues was about INR 400 crores, and line 2 was supposed to be 1.3x. So that comes from our INR 200 crores, INR 250 crores per quarter. And now I think in the call, you mentioned earlier the INR 200 crores is something that you should look at as peak revenues like peak capacities, right? So where is the gap in my understanding? Because from what I understand was INR 250 crores we could have done from the new line.

Paras Jain

executive
#102

Let me correct your understanding. I don't recall telling that line 1 will have INR 400 crores revenue ever, because that's a number which I don't know if you guys have given that number based on some extrapolation, that is something which is your crystal-gazing mathematics, but that's not coming from us. So we have done a revenue of over INR 200 crores in the past. So if you look at this thing, number can become INR 250 crores? Yes, it can become INR 250 cores. But there are several constraints which we have to assume. The product mix has to be right. The thickness mix has to be right. The demand conditions have to be right and all that stuff. But then will the bottom line be coming very close to what we currently have, it will be a question mark. So as I said at the beginning of my call, the focus now is not on chasing the top line but chasing the bottom line that it becomes healthier even if the top line is compromised to some extent. So we can do INR 200-plus crores? Yes, provided the shipping situation improves and becomes normal and the demand conditions continue to be normal. But will we be able to get numbers what we currently report in a significantly where can we improve. We think that, that would take a little time because we are working on new products to come in. Once the new products get commercialized, yes, that would be a time where we'll get incremental margins and incremental profitability as well.

Shreyansh Jain

analyst
#103

Sir, my last and final question is, India as a market of 5 years, 7 years out, how big do you think can India be for us? Can it be 5%, 10%? Why I'm asking you this is when we look at the India real estate market, companies are coming up with INR 60 crores, INR 60 crores, INR 70 crores houses and projects for 1 unit. So I'm just trying to understand the opportunities there. So what is your sense on the opportunity size for us, because INR 25 lakhs, INR 30 lakhs of quartz in a INR 60 crores house, I think we can easily do that kind of business. So just some sense there on the macro opportunity for India for you?

Paras Jain

executive
#104

See, there are two parts to this. One part is definitely India as a market is growing, and you have given some statistics. But then the application of the product cannot be as high as a tile or as high as a natural stone, which can be applied at multi-locations, like floorings to exterior claddings to what. So product per se has certain limitation in terms of applications. So largely this product is used for kitchen countertop and certain interior vertical applications. So the overall spend, what happens on a quartz in the house may not necessarily be INR 50 lakhs or INR 60 lakhs, which typically can run into crores even for products like marble. But then coming to your second part of the question, yes, we think that once the strategy is in place in a medium term, we think that we will be definitely able to have a market share in our total portfolio of 10% coming from India, but then it's going to take some time before that happens.

Operator

operator
#105

Thank you very much, sir. Ladies and gentlemen, as that was the last question for today. I would now like to hand the conference over to the management for closing comments. Over to you, sir.

Paras Jain

executive
#106

Thank you, everyone, and I look forward to catching up again in the next quarter.

Operator

operator
#107

Thank you, sir. On behalf of Pokarna Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines. Thank you.

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