Polycab India Limited (POLYCAB.NS) Earnings Call Transcript & Summary
January 16, 2026
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good evening, and welcome to the Polycab India Limited Q3 FY '26 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Niyant Maru, Chief Financial Officer, Polycab India Limited. Thank you, and over to you, sir.
Niyant Maru
executiveThank you. Good afternoon, everyone, and thank you for joining us today. I hope all of you are staying healthy and safe. I am Niyant Maru, CFO at Polycab India Limited. On today's call, we will be discussing the Q3 FY '26 results, which were approved by the Board of Directors earlier today. We will be referring to the earnings presentation, financial results and financial statements, all of which are available on the stock exchanges and on the Investor Relations section of our website. Joining me today from the management team are Shashank Yagnick, Head Strategy; Chirayu Upadhyaya, Head Investor Relations. Before we get into quarterly performance, I would like to share a very important update announced at the Board meeting today. It gives me immense pleasure to inform you that the Board of Directors at its meeting held today has approved the redesignation of Mr. Bharat Jaisinghani and Mr. Nikhil Jaisinghani from Executive Directors to Joint Managing Directors of the company with immediate effect subject to approval of the shareholders. Over the years, Bharat and Nikhil have played an integral role in shaping the company's growth trajectory, strengthening the market leadership and building a strong foundation for a long-term value creation. The understanding of the business and hands-on leadership have been key contributors to the company's success. I'm confident that in the enhanced role as Joint Managing Director, will continue to provide strong leadership and guidance and work closely with the Board and the management team to steer the company towards sustained growth and newer milestones in the years ahead. With that, let me now take you through the macro environment. On macro environment, the year 2025 marked a pivotal phase for the global economy defined by shifting trade dynamics and heightened geopolitical and tariff related uncertainties. Elevated U.S. tariffs disrupted the established supply chain and moderated global growth, even as labor market remains resilient and inflationary pressure is across the major economy. Against this backdrop, the global economy is expected to grow at around 3.2% in 2025, reflecting a period of stabilization amid persistent trade tensions. Overall, the global environment in 2025 has been characterized by steady but uneven growth, improving inflation dynamics and cautious monetary easing across regions. India continues to stand out as a clear outperformer in this global landscape, demonstrating remarkable resilience and deductibility. With Q2 FY '26 GDP growth at 8.2%. India continues to be the fastest-growing major economy, underscoring the strength of its internal growth engines. In November 2025, India overtook Japan to emerge as the fourth largest economy globally, reaching a GDP of USD 4.19 trillion. Domestic consumption has witnessed a notable revival following last year's direct and indirect tax. Credit growth has strengthened meaningfully with total credit uptake, reaching INR 11 trillion in November '25 compared to INR 9.5 trillion last year. 2-wheeler sales also increased by 18.1% year-on-year over the September, November period, while passenger vehicle sales rose by 7.3% during the same time frame, reflecting improving confidence among consumers and businesses alike. Encouragingly, this recovery has occurred alongside a continued moderation in inflation. Headline inflation has trended lower, led by easing food prices, while lower global energy prices have provided additional relief. Despite currency depreciation during the fiscal year, the pass-through to inflation has remained limited. inflation across both goods and services has stayed relatively benign. Favorable macro backdrop, the RBI delivered a 25 basis point policy rate cut, revising its growth forecast upwards to 7.3% for the year and lowering inflation projection to 2%. For the next fiscal year, first half inflation expectation will revise downwards to 4% compared to 4.5% earlier. The rare combination of strong growth and softer inflation enabled the Monetary Policy Committee to proceed with the rate cut, taking cumulative easing to 125 basis points during the calendar year. Investment activity has also gathered momentum utilization strong investment announcements and improving credit offtake points to a broad-based recovery in economic activity and increasing job creation. The real estate sector remains healthy with launches and sales across the top 7 cities closely tracking the previous decade high. The affordable housing segment is also witnessing renewed momentum supported by lower borrowing costs and rising household incomes. At the same time, government capital expenditure has accelerated meaningfully with approximately 59% of the FY '26 CapEx outlay already utilized by November 2025, a 28% year-on- Overall, we are witnessing signs of recovery in consumption and this improving demand environment is expected to translate into a revival in private CapEx complemented by sustained public investment, providing strong confidence in India's growth outlook. I would now hand over to Shashank to take you through the financial performance for the quarter and the year.
Shashank Yagnick
executiveThank you, Niyant. Let me now take you through Slide 4 of the earnings presentation. For the quarter ended 31st December 2025, we are pleased to report that our company delivered 46% year-on-year growth in consolidated revenues, driven by strong execution in the Wire and Cable segment and healthy growth in the FMEG business. EBITDA for the quarter grew by 34% year-on-year with EBITDA margins at 12.7%. Excluding the one-off impact of INR 219 million on account of gratuity provisioning due to the implementation of the new labor code, the EBITDA margins would have been approximately 14%. At the PAT level, the company delivered its highest ever quarter 3 PAT at INR 6.3 billion, reflecting 36% year-on-year growth. PAT margins stood at 8.3% for the quarter. Finance costs came in at INR 687 million, while other income stood at INR 505 million. A detailed breakdown of these line items is available on Slide 17 of the present. We continue to maintain a strong balance sheet, closing the quarter with a net cash position of INR 30.3 billion. On working capital front, same as last quarter, inventory days continue to be higher as we built up inventory in anticipation of strong demand in quarter 4 FY '26. And correspondingly, given the use of letters of credit for raw material procurement, payable sales were also higher, resulting in the working capital cycle to be at 27 days at the end of quarter 3 FY '26. We expect this to normalize to our long-term steady range of 50 to 55 days in the coming quarters. Capital expenditure for the quarter was INR 3.4 billion, taking the 9-month FY '26 totaled to INR 10.9 billion, and this is in line with our Project Spring guidance of investing INR 12 billion to INR 16 billion annually through FY '30. On a 9-month basis, I'm proud to share that 9 months FY '26 revenues, EBITDA and PAT are the highest ever in the company's history for any 9-month period. Revenues grew 30% year-on-year to INR 200 billion milestone. EBITDA grew 47% year-on-year, with margins strong at 14.2%. PAT grew 47% year-on-year with PAT margins of 9.6%. We now move to Slide 6. The Wires and Cables business delivered very strong performance, recording 53% year-on-year revenue growth during the quarter. This growth was led by domestic wire and cable business, which posted an exceptional 59% year-on-year growth, supported by robust demand conditions and sustained commodity price inflation. In volume, the domestic wire cable business recorded nearly 40% growth, reflecting healthy underlying demand. This strong performance underscores a further strengthening of our market position with continued market share gains in the domestic market during the quarter. Execution excellence under Project Spring remains a key enabler driving superior market execution, improved relationships with our channel partners and consistent outperformance. During the quarter, wins growth outperformed cables, driven by pre-stocking by channel and partners amid elevated copper prices. Within the cable segment, institutional sales growth outpaced the channel sales, reflecting strong traction in project-led demand. Looking at the product environment, demand remains robust across 3 sectors. Government CapEx surged nearly 28.2% year-on-year in the first 8 months of FY '26 reaching INR 6.6 trillion versus INR 5.1 trillion last year, also 12.4% higher than in the 8-month period in FY '24. Additionally, the government of India released a loan of INR 1.25 trillion to states for capital expenditure during the same period. The private CapEx cycle in India is showing signs of recovery aided by the monetary policy support and the stimulative impact of CST carton consumption laying the foundation for sustained investment growth. The real estate market remains strong following last year's record sales and launches a trend that should continue to support wide demand in the coming years. Our international business maintained its steady momentum, recording a 5% year-on-year growth during the quarter despite the high base and contributing 6% to the consolidated revenues backed by a healthy order book, we remain confident that this growth trajectory will continue in the coming quarters. Segment profitability was impacted during the quarter due to multiple factors, primarily on account of continued commodity price inflation and depreciation of the Indian rupee. Between September 2025 and December 2025, copper and revenue prices in rupee terms increased sequentially by approximately 21% and 11%, respectively, which represents an unusually sharp escalation over a short period of time. In order to avoid demand disruption, arising from elevated input costs. The company took a strategic decision to pass on the increase in raw material prices in a staggered manner. While this approach resulted in near-term margin pressure at the company level, it enables us to protect volumes gain market share and further strengthen relationships with our channel partners. Moving on to Slide 8 for an update on the FMEG business. The SME segment sustained its impressive growth momentum, delivering a 17% year-on-year increase in quarter 3 FY '26 and consistently outperforming the industry in line with the project spring growth aspirations. Within the segment, the solar business has been a standard performance, growing more than 2x compared to the same quarter last year driven by strong uptake on the central and state group top solar incentive scheme. With favorable support and strong demand visibility, we expect this momentum to continue in the coming quarters. Other product categories delivered steady in line formats, reinforcing the segment's balanced and resilient portfolio. Importantly, the FMEG segment remained profitable for the fourth consecutive quarter. given why it's strategically ramping up our A&P investments to strengthen brand presence and drive long-term growth. As we continue to scale, we expect profitability to expand further, reflecting the leverage in our business model. Looking ahead, we are confident in the long-term potential of the SMT segment and remain on track to achieve our Project Spring targets of 1.5x to 2x industry growth and EBITDA margins in the range of 8% to 10% by FY '30, positioning the business for sustained growth and value creation. Moving on to Slide 10, which provides an update on our EPC business. During quarter 3 FY '26, EPC revenues grew by 4% year-on-year, reaching INR 4,069 million, this quarter, we commenced execution of our existing orders under RF scheme, which is expected to generate INR 4.5 billion over the next 3 years for project execution and an additional INR 3.5 billion for 10 years for project O&M. Segment profitability stood at INR 272 million, translating to a margin of 6.7%. Looking ahead, the annual sustainable operating margin is expected to remain in the high single digits over mid- to long term. That was the update for the quarter. Thank you, and we are now open for questions.
Operator
operator[Operator Instructions] The first question is from the line of Sonali Salgaonkar from Jefferies.
Sonali Salgaonkar
analystCongrats on a strong revenue growth. I have 3 questions. First, a strong revenue growth in the C&W segment, would it be able to quantify what is a volume growth for this quarter year-on-year? .
Shashank Yagnick
executiveYes. Thank you for your question. And you wanted to understand the volume growth, right?
Sonali Salgaonkar
analystYes, in C&W, Cables and Wires segment.
Shashank Yagnick
executiveBoth cable and wires, our volume growth are about 40%.
Sonali Salgaonkar
analystGreat. And I think in the presentation, you said revenue...
Shashank Yagnick
executive[indiscernible].
Sonali Salgaonkar
analystCould you say that again, sir?
Shashank Yagnick
executiveI'm saying our domestic Cable and Wire business grew at 40% volume this quarter.
Sonali Salgaonkar
analystRight. And any more detail you would like to share as to which only the industries contributed higher because 40% is very significantly having?
Shashank Yagnick
executiveThere is sustained momentum in both government and private CapEx that we have seen. And in case of real estate, has picked up fairly well. Are internally also, we have -- due to the commodity price rise, it is very obvious that channel partners usually tend to stock, especially in terms of wire -- that has also led and contributed to the higher surge in top line.
Sonali Salgaonkar
analystSir, my second question is on the EBITDA margin. We understand the reasons that you have outlined in your presentation as while the drop was both in the EBITDA margin. So we see to follow-up questions. Firstly, such high volume growth would intensively result in good operating measure, right? So that is one. Secondly, I think you did take a price hike of about 6% year-on-year. So could you help us understand what exactly led to this sales EBITDA margin both year-on-year and Q-o-Q?
Shashank Yagnick
executiveSo I'll try and answer that. There are multiple factors here, okay? The major reason here is the rise in commodity prices. Now if you look at year-on-year increase, the copper has risen almost 50% and aluminum almost 25%. And in this quarter itself, the 22% inflation has happened in copper price compared to previous quarter. Now all of it to be passed on, we -- it's a strategic call for management to pass it on in a staggered manner. So we've been revising our prices, but not all of it has been pass off. So it takes time to pass on the rise in input cost prices. That is the first thing.
Niyant Maru
executiveSo Sonali, as Shashank mentioned, when the copper prices drive so high and so secondly, you have to take a conscious call of how you want to pass on. Because if you look at this specific financial year, from April till December, the copper prices have risen by 35%, and this is including the rupee depreciation. And similarly, if you look at aluminum, aluminum has risen by 27% Out of the 35% of copper rise, 21% which happened within this quarter itself, and 11% of that has happened in December itself, right? So we will consistently pass on that cost of acting inflation to the end customers month but we have taken a conscious call that such high 35% passing of inflation can't be done every month and hence, in a bit of a staggered manner. So we've been doing it. We've taken a bit of a high growth at the end of the quarter, we have again taken a bit of a time hike towards the beginning of this quarter as well. But still, we haven't passed on the complete price hike or the commodity pricing inflation. Hence, if you look at the financial statement, we realize that most of the decline in the EBITDA margins have been on the gross margin. You are correct in mentioning that such high top line growth will result into operating leverage, which is very much visible if you look at everything below the gross margin. So we have realized a lot of improvement as far as our operating leverage and everything is concerned. But yes, this is a conscious call what we have taken. What we also need to appreciate that what we were able to achieve through this staggered passing on. See, if you look at our performance in this year, our Cables and Wires segment has grown 35% year-on-year. And that too on a base where we are operating at 2x of the industry or the second largest player. Also, this has resulted -- the staggered passing on of copper prices to our end customers have also resulted in this improvement of loyalty of those customers with us because we don't have to take up front of reduced demand, neither of lower margin. We'll definitely be passing on whatever commodity inflation will be coming off gradually, but this is something that we have taken a strategic call you've been following this sector for many years, you will recall that even in FY '22, similar commodity price inflations were there. Copper has gone up by 40%, whereas aluminum has gone up by almost 25%, 27%. Even at that point of time, poly margins had taken a hit for a quarter or 2, but then we had gradually recovered back those margins. So we believe that pretty similar is something that will play out. There can be margin impact for a quarter or 2. But if you look at more of a longer-term view, we should be able to recover some of our margins back.
Sonali Salgaonkar
analystMay I just ask what is the quantum of price hikes that we have taken at the start of this quarter you mentioned [indiscernible].
Shashank Yagnick
executiveCan you repeat the question?
Sonali Salgaonkar
analystPrice hikes that you have taken at the start of this quarter.
Niyant Maru
executiveThe total price hikes that we would have taken within this quarter will be almost 75% to 80% of whatever commodity inflation was there.
Sonali Salgaonkar
analystUnderstand. Got it. And just one last question on the exports. While there has not been a degrowth, but what -- how do you foresee the exports to shape up the coming quarters?
Shashank Yagnick
executiveSo Sonali, on export, in fact, majority of the revenue that we've accrued this quarter has come from other geographies other than U.S. So -- and in fact, when U.S. comes in, it will further add to the revenues. In fact, we've done better in Middle East, Latin America. So all of the geographies are contributing significantly. And there is a healthy order book. So I think which we will see in the further quarters, it will translate into revenues for the segment.
Sonali Salgaonkar
analystAny reason why the U.S. is weak this quarter? Is it tariff related? .
Shashank Yagnick
executiveOf course, it is tariff related. And I think this is a global overhang, which I believe is impacting everybody, not just in India, but worldwide. So we are awaiting final resolution of this matter. .
Operator
operatorThe next question is from the line of Akshay Gattani from UBS. .
Akshay Gattani
analystCongrats on the strong set of numbers. So you highlighted 40% growth -- volume growth, domestic volume growth. In your sense, what would have been industry growth and where is your market share trending now? Any qualitative color will also be helpful. .
Shashank Yagnick
executiveOkay. It's very difficult to give market share perspective today when we are the first one in the industry to come up with the results. So I think others are still come out. So then you will get a better estimate. And in terms of -- I think volume growth -- we've also seen very strong volume growth and value growth, but we are ready to comment on the market. We cannot comment on the basket until the others come up with results. .
Akshay Gattani
analystGot it. And second question, sir, like you highlighted strategically, you have taken -- you have not passed through all commodity inflation to protect the demand. Do you think if the way copper and aluminum are moving up, if this continue, there could be some demand curtailment, some demand postponement -- temporary demand postponement?
Shashank Yagnick
executiveIt's very difficult to comment on the commodity price. I think we are also reviewing reading various support and everybody has their own view. But on the demand side, we are very confident that the growth momentum is going to continue. We've seen a good amount of movement in government private CapEx real estate, all segments are pumping in money into power utilities and infrastructure I think from that perspective, I don't think demand is going to be a challenge for us. .
Operator
operatorThe next question is from the line of Puneet Gulati from HSBC.
Puneet Gulati
analystCan you also give some sense of breakup between what are the difference in the performance within Wires and Cables separately?
Shashank Yagnick
executiveProbably our mix of cable and wires is in the ratio of 70-30, okay? But in this specific quarter, we've seen wire growth outpacing the cables growth, okay? So you can add a few percentage points there. And of course, in the value case, you will see that since copper commodity price has increased significantly, wire contribution has been higher.
Puneet Gulati
analystUnderstood. And in terms of price hike, can you also divided between how much price hike you took in the previous quarter? What did you do in the current quarter is starting January? And how much do you still need to take to make up for the price inflation -- commodity inflation?
Niyant Maru
executiveSo Praveen, as I mentioned to Sonali, we've taken almost 75% to 80% of the commodity inflation, which was there during the quarter already within the quarter. The remaining will happen during this quarter.
Puneet Gulati
analystThe January 1, which you said that you've already taken or yet to take?
Niyant Maru
executiveWe've taken part [indiscernible], and we will further pass on further increase in prices gradually.
Puneet Gulati
analystThat's helpful. And secondly, if you can also give some color on what you see on your distributor side. How much of this demand would be just restocking and how much would be in consumer driven? .
Niyant Maru
executiveSee, Praveen, see, largely, as Shashank had mentioned, we largely see restocking happening mostly on wires rather than cables. Generally, when our distributors stock inventory, we maintain roughly 30 days worth of inventory. At the end of the previous quarter or beginning of this quarter, the channel inventory was in the range of around 40 to 45 days. So around 10, 15 days of additional inventory was there. But of course, the demand is pretty strong. Even till date in this quarter, we have seen very good sales happening, and there is definitely very good secondary and tertiary sales which are also happening. So the demand since it's very strong. We definitely see realization of all the deals that we have -- if you recall in the last 3 to 4 quarters, every quarter, we've seen similar happening because commodity prices have been continuously going up. Even then every successive quarter, we see improvement in terms of growth rate. So that means the fundamental demand itself is so strong. So I don't think there's any reason to worry. anyways we are coming into Q4 where executions are at its peak and everybody would want to achieve the yearly targets, be it government, be it private side. So Q4 should be another good quarter for us, and we are quite optimistic on that.
Puneet Gulati
analystExcellent. Just lastly, if you can also give some sense of how does your capacity utilization stack up currently?
Shashank Yagnick
executiveSo our capacity utilization in the quarter stood at some around early 80s, okay? And -- yes, I think that's a fair estimate to take.
Operator
operatorThe next question is from the line of Praveen Sahay from PL Capital.
Praveen Sahay
analystMy first question is related to the institutional sales as you had highlighted they stand the user sales has outperformed the B2C. So can you quantify in that in terms of percentage?
Niyant Maru
executivePraveen, generally, our mix of distribution versus institution is around 90 to 10. But this time around institutional sales had grown faster than distribution sales, it would have improved by about a couple of hundred meters.
Praveen Sahay
analystOkay. And also, as you highlighted about this institution, there is the CapEx led private or government and the real estate, both has done well. So also, if you can give some more color on that how is the real estate contribution for the wire, which has also outperformed.
Shashank Yagnick
executiveI think if I got your question correctly, you're asking about the real estate market. So see, we've studied some data where at least in top 8 cities, the amount of launches in terms of number of units and the amount of sales that has happened has been pretty robust in 2024 and the same momentum is continuing in 2025. We expect the same growth momentum to continue in the coming quarters as well. So while demand is not a problem.
Niyant Maru
executiveTo add to Shashank's point, we have been talking since a couple of quarters now that while we have seen majority of the positive demand on the premium side, recent data also suggests that there is a pickup happening even on the affordable side. So that is something where we have been targeting to improve our market share since last 2 to 3 years. You are aware that we had introduced Aida brand, which was to compete with the unorganized players in Tier 3 to 5 cities. And we have seen very good growth happening in Tier 3 to 5 cities through our launches. Over and above that as well, even in Tier 1, Tier 2 cities, our focus has been more on Class 2 wires, wherein we are definitely seeing a lot of market share gains for us. So both of them are working, even the industry growth is picking up pace, and we are also seeing a lot of market share gains for us because of initiatives that we are taking with these projects.
Praveen Sahay
analystSo just lastly, if you can give on the revenue...
Operator
operatorSorry to interrupt you Mr. Praveen, can you please use the handset mode and speak as they're not able to hear you?
Praveen Sahay
analystYes, yes. So can you give us some color on the volume growth for the Wire and Cable out of 40% of volume growth in overall, how much is wire, how is cable?
Niyant Maru
executiveSo Praveen, let me give a very clear distinction between top line growth as well as volume growth. For us in the domestic circuit, the volume growth has been around 40%. Both cables and wires have grown at pretty much similar pace in terms of volume. In case of revenue, as Shashank had mentioned, tires are copper-based and copper has been more inflation. For us, wires growth was at about -- at a revenue level at 70%, whereas for cables, the growth was around 50%.
Operator
operatorThe next question is from the line of Ravi Swaminathan from Avendus Spark.
Ravi Swaminathan
analystCongrats on a good set of numbers. I have only one question. This is regarding the cable segment. If you can call out the top 3 or 4, 5 sectors which are driving the sales growth. I think power T&D would be one of the sizable sectors, which would be driving the growth. What would be the approximate contribution of that? And yes, so all these segments, how they are growing, which is growing faster, which is growing relatively slower, if you can give a broad context.
Shashank Yagnick
executiveSee, major consumption, if you go to product category level in cables, happens in power cables, control cables, which largely going to power infrastructure, okay, energy, utility infrastructure. That's the primary demand sector. And followed by that, there is strong growth that we are seeing in industry segment also. And if you look other -- if you look at all verticals, besides the Sunrise, but if you look at key verticals, manufacturing, utility, government, all of them have picked up a good amount of demand.
Ravi Swaminathan
analystAnd the contribution of Power T&D in the overall capable demand, how much will it be? Any sense on that?
Shashank Yagnick
executiveSorry, come again?
Ravi Swaminathan
analystThe contribution of power T&D in the overall demand for cables, how much will it be?
Shashank Yagnick
executiveAlmost 30% for us.
Ravi Swaminathan
analyst30% Okay. And the second largest segment would be up after that?
Shashank Yagnick
executiveThen it comes MV and LV, medium voltage and low-voltage cables.
Ravi Swaminathan
analystOkay. And these would go into which sectors?
Shashank Yagnick
executiveSorry, come again?
Ravi Swaminathan
analystThese would go into which end using sectors?
Niyant Maru
executiveSo Ravi, your normal power cables, which are the LI, they go across different sectors, be it power, utilities or your normal institutional infra everywhere your power cables are used. So they will be the maximum in terms of the salience within the industry. At an industry level, around 40% to 45% of the cables sold will be low voltage, medium voltage cables. Then that will be followed by control cables and what we call flexible cables. Now both of these are used in a separate set of industries. Flexible cables are something which we use in our day-to-day life, for example, cables, which are for your laptop for the TV, AC refrigerators. Those are [indiscernible]. Then you have control cables where you need to have a signal pass on where you can control the outcome kind of cables. So these are used across different sectors. Control cables at an industry level, theviould be somewhere around 15% to 20%, whereas flexible cable, the savings will be between 10% to 15%.
Operator
operatorThe next question is from the line of Pulkit Patni from Goldman Sachs. .
Pulkit Patni
analystJust a couple. Firstly, you mentioned that copper price increase has been unprecedented and which is why you took the active call of passing it on in a deferred way. Is it also true that customer in that case would have had significant sort of restocking which means probably what typically plays out for a few days could have played out for maybe a couple of fortunate, i.e., in case copper prices don't move much, our Q4 numbers may be slightly negatively impacted because of this massive destocking? Is that a fair assumption? .
Shashank Yagnick
executiveSo I think partly, this has been addressed earlier by Chirayu. So largely, the stocking has happened in case of wires. Usually, it happens in case of wires, cables, there's usually no stocking, right? And the real estate segment, we continue to see an uptick. Also, if you see previously, I think you mentioned one -- this event has also happened past in FY '22, where again, we saw that after 1 quarter, the following quarters continue to show growth momentum. So we don't see -- we don't believe that there's going to be anything different this time.
Pulkit Patni
analystOkay. So it's not that there's unusual stocking that has happened despite copper price increase. That's how I should read that answer.
Niyant Maru
executiveYes, Pulkit. As I mentioned, there is about a bit of an elevated inventory as far as wires is concerned. But since the demand itself is pretty strong, we are quite confident that there won't be any slowdown in terms of momentum in Q4. Even in case of cables, as I mentioned, Q4 is generally the peak when you see the demand for cables and from across different industries. And hence, we are quite sure of absorption of whatever new demand is coming in. Commodity prices are obviously something which we can't control. And we wouldn't know what -- how it will play out in Q4. To the best of our ability, we'll try and pass on whatever price hikes come across and to the end customers in such a way that the demand is not impacted.
Pulkit Patni
analystOkay. Okay. Secondly, on your ad spend, which is considerably higher and almost 3x of what your quarterly ad spends are -- is this the new run rate? Is there some new thought process in terms of gaining market share? How should we look at this from an outer-year perspective?
Shashank Yagnick
executiveSee, you need to appreciate that this is the time of the year when there's more festive period, the second half of the year. So -- and this is the time when we also did invest significantly in brand building. We participated with a few celebrities and stuff like that. So that's a strategic call. And it's not a new base, right? But I think, yes, it's a conscious call. It's a strategic investment into A&P. And that has also translated not entirely, but I'm sure it will translate further into our growth also.
Niyant Maru
executivePulkit, as far as run rate is concerned, see, we've given a guidance that we want to spend around 3% to 5% of B2C top line every year on A&P. Even with this increased spend of this quarter, we are hardly at around 1.5% -- so every year going ahead, we can definitely in an improvement or increase in our investments towards A&P. But it will be difficult to say that this will be every year or every quarter run rate because first half of this year, we didn't spend material on A&P. This quarter, we did spend. Q4 is against a quarter where you start doing more A&P because you are in pre-summer season and you want to do more spend for your friends sales. So there are those quarterly variations which happen. Second half of the year is always heavier as far as investments on A&P is concerned. But on a yearly level, going ahead, as we've been guiding, we want to take A&P spend up to 3% to 5% of B2C top line, and that is something that we'll plan to do [indiscernible] the year.
Operator
operatorThe next question is from the line of [indiscernible] from ICICI Prudential Life Insurance Company Limited.
Unknown Analyst
analystFirst question is on the profitability side. Just want to understand, so Q-on-Q, generally Q4 is bigger than Q3, saying that backdrop, should sequentially margin be better than Q3 since we will have better operating leverage?
Shashank Yagnick
executiveYes. I mean it should definitely get better.
Unknown Analyst
analystOkay. So just basically the...
Niyant Maru
executive[indiscernible] in quarter 4. As far as the gross margin level is concerned, as I initially mentioned, to the best of our ability, we will try and pass on whatever price hike if there are required to be done to the end customer. We are not sure whether copper prices will continue to move up or go down. Whatever it might be the mix we will try and pass on whatever it is to the end customer as possible.
Unknown Analyst
analystUnderstood. Understood. And just one more follow-up on the profitability side. So generally, we have maintained profitability margin in a particular range of 12% to 14% for cables and wires. And just to reaffirm, our profitability is linked to percentage margins, right, and not some specific rupees per tonnage, something like that. So copper inflation in general helps in maintaining those percentage margins.
Shashank Yagnick
executiveYes, your understanding is correct. And if I had to add to that, to refer to our Project Spring guidance, we've given a long-term guidance of 11% to 13%. But in the near term, yes, what you mentioned is correct.
Unknown Analyst
analystUnderstood. But basically, it is a percentage margin that is internalized. And not rupees per ton kind of metrics.
Shashank Yagnick
executiveYes, yes, yes. It's not rupees per tonne. It's percentage annualized.
Operator
operatorThe next question is from the line of Ashish Jain from Macquarie India.
Ashish Jain
analystSir, my first question is on, again, cable and wire margins. So one is the one-off employee cost. Is it booked in any specific segment or where is it in the segmental results?
Niyant Maru
executiveNo, it's not in a specific segment. It's across.
Ashish Jain
analystOkay. Okay. And this is one-off, right? This is not recurring from next quarter onwards because this is a onetime for retire or -- and secondly, like in the presentation, we have listed 300 bps impact on margins due to unfavorable product mix and all. So that is largely higher institutional sales or -- because exports was anyways not doing that well for us. So is it largely the higher institutional sales or there's something else also within that to drive such a margin here?
Shashank Yagnick
executiveWe've explained it, but I'll try and summarize that. So we see there are 3, 4 things that has happened. One is due to copper price inflation, we've not -- we've delayed or staggered our pass-through of rising prices to our customers, okay? That is one. Second is there is an unfavorable business mix change wherein there is further growth in institutional business compared to channels in this quarter. And further, our contribution from export has also marginally reduced. So all 3 coming together has resulted in some bit of drop in margins.
Niyant Maru
executiveAshish, if you recall, in last year Q3, the contribution of exports to the company's top line was at about 8.3%, whereas in this quarter, it is at right? So that contribution has gone down. While obviously, you are correct in mentioning that exports for us has been relatively soft. But even within quarter-on-quarter comparison, the contribution has gone down. So that was one point. The other 2 points were as [indiscernible] mentioned.
Operator
operatorThe next question is from the line of Umang Mehta from Kotak Securities.
Umang Mehta
analystI have 2 questions which were linked to each other. First one was in terms of cables, this acceleration from, say, 20% plus volumes to 40% now, which segments -- I mean, from the data that you see, which segments have seen the most kind of uptick versus last quarter? And the second one was given that 8% of your sales are through distributors, it would mean that even a large portion of your cable sales are through distributors. Wouldn't they logically tend to upstock cables also when they see aluminum and copper kind of go up just like wires stocking happens? Those were the 2 questions.
Niyant Maru
executiveSo Umang, s far as cable sales to distributors are concerned, see, ultimately, distributors are kind of servicing institutional demand, right? So depending on when the project requires a specific cable shipment, that is to the extent that the distributor would stock up on that product. Cables relative to wires are very bulky, right? So to further than a certain extent, even the distributors shouldn't be able to stock up a lot of those cables even in terms of average pricing, cables are very expensive compared to wires. So all those distributors would have a limit to the extent that capital is available to them. And if they lock it up in something which is cables and which might not have a demand from an institutional project right away, then they might lose out on investing in products like wires or even in FMEG where there might have been better demand, right? So generally, even though cables are through distributors, we don't see distributors stocking up cables. To a small extent, it might be possible, but largely, this is a wires phenomenon, not cables phenomenon. Sorry, your first question was on cables. I couldn't get that. Can you repeat?
Umang Mehta
analystYes. The question was that this acceleration from 20 plus to 30, which segments have seen the highest uptick versus last quarter?
Niyant Maru
executiveSo you are aware that since we are not directly supplying to the end customers, we don't have a full visibility on which sectors are generating what kind of demand in particular sector. We get to know to the extent that our distributors will give us visibility to or to the extent that we generate that demand from the end customers for our distributors. So it will be very difficult for me to guide you that in specific this quarter, what will be the segment which will be driving what percentage of demand for the cables. But maybe on a yearly basis after the Q4 call, during the Q4 call, I'll be able to give you much clear or maybe a bit better guidance on the sectors that are generating what kind of...
Operator
operatorThe next question is from the line of Achal Lohade from Nuvama Wealth Management Limited.
Achalkumar Lohade
analystTwo questions. First, on the growth. If I understand right, essentially, the copper aluminum price will be up 40%, 50% on a Y-o-Y basis. If we assume the same price continues for next 2, 3 quarters, right? So do you see any impact on the demand given the budgets will take a hit in that case or the customer will have to rework on in terms of their requirements? Is there any case for such risk?
Shashank Yagnick
executiveSo I think as mentioned earlier, we have 0 control over commodity prices. So we cannot comment. Largely, we've been also reaching the same that there is uncertainty. But if prices continue or not, is something beyond our control. But I think demand -- foreseeable demand in the coming quarter and the next, I think there is strong momentum. So I don't -- we don't see any difficulty with respect to demand. Does that answer your question?
Achalkumar Lohade
analystYes. So essentially, you're saying you're not seeing any impact of such a steep increase in the commodity price on the demand as such for next 2 quarters?
Shashank Yagnick
executiveYes, absolutely not.
Achalkumar Lohade
analystGot it. The second question I had was with respect to the margins. So if I see the inventory is what we carry, we do carry substantial inventories like even for the current quarter closing, we are talking about close to INR 6,000 crores worth of inventory, right, raw material plus finished goods. So in a rising tide scenario, wouldn't that benefit actually initially before it's really -- I mean, if you could explain to the inventory cycle as to how it plays out, how much typically we hold, how much and how it gets sold out eventually?
Niyant Maru
executiveSo Achal, you are aware that for us, we hedge our inventory. So our pricing is not at the time of procurement, but it is done at a future level once we have an order for that inventory. So while we obviously have going on with higher inventory levels, inventories are not priced, they will get priced in the future. And that is something which is there for stability of our margins, which we've been reporting for over a decade now. So we don't keep scenarios of inventory gains or inventory losses just because we price it at a future -- the higher inventory that we are maintaining is because of the reason, as Shashank mentioned that we are anticipating good demand for Q4, similar to what we had done at the end of Q2 and which played out quite well for us in Q3 that we were able to service a lot of end customers demand because we had higher inventory. And obviously, we have a lot of capacity.
Operator
operatorThe next question is from the line of Vidit Trivedi from Asian Market Securities. .
Vidit Trivedi
analystCongratulations on a great set of numbers. Most of the questions have been answered. I just wanted to know what's the margin profile when it comes to the institutional sales, the retail sales and the exports?
Niyant Maru
executiveSo margins in exports are definitely much higher as compared to domestic margins. When we export cable, obviously, it again depends a lot on the geography that we are exporting. But generally, historically, we've been making at least around 15% of EBITDA margins in our exports. If you look at the domestic sales for us, cables versus wires in cables, generally, we make anywhere between 9% to 12% of EBITDA margin. Whereas in case of wires, it is between 15% to 16%. Obviously, there are variations on a quarterly basis depending on the commodity prices, demand, et cetera. But generally, this is the range of margin profile across the different business.
Vidit Trivedi
analystGot it, sir. Just one last clarification. As you have mentioned that the price hike during the quarter is almost 70% to 80% of whatever the commodity -- the way commodity has reacted. Is it fair to assume that it is minimum in the range of 10% to 15% overall price hike?
Niyant Maru
executiveYou can obviously compute the commodity inflation, which was there in the past quarter, along with the rupee depreciation, just give a multiple of 75% to 80% to that. More or less you'll get the amount of pass-through.
Operator
operatorThe next question is from the line of Aniruddha Joshi from ICICI Securities.
Aniruddha Joshi
analystSo in terms of FMEG, 2 questions. Can you articulate more on the business of fans, how it has shaped up again, that business is also facing some of the regulatory headwinds. And again, commodity prices have also gone up. So how is the performance in case of fans Secondly, if you can share more details on the solar business. I guess you initially mentioned that it has grown 100% Y-o-Y. But at least what is the current revenue run rate, EBIT margin in that business, et cetera?
Niyant Maru
executiveSure. So on the fans business, as we've been discussing during the quarter as well, initially during the beginning of the quarter, the uptake was pretty low because as you are aware, the summer season this time around was lower, and there was a lot of channel inventory, which was there during the year. And those inventories were getting liquidated during the beginning of the quarter in October and November, and hence, the uptake was pretty -- in December, it took off in a small way because there was B transition, which was to be implemented from 1st of January onwards. And hence, there was good -- a bit of good uptake in December. And on an overall quarterly basis, the fans industry would have -- would have been largely flattish or a small degrowth and our performance was also pretty much in line with the industry. As far as the Q4 or Q1 FY '27 expectations are concerned, it will depend a lot on how the coming summer season is expected to be. Definitely, because the B2 is getting implemented from 1st of January or the new norms are getting implemented from 1st of January, there will be a bit of price hike that everybody will be taking. I believe the price hike would be in the range of 2% to 4% and which will be taken during the course of first 1, 1.5 months of this calendar year itself. But to a larger extent, the uptake and performance of next quarter and the quarter to come will depend on how the anticipation of next summer season. As far as your question on solar is concerned, solar, as was mentioned in the opening comments, had a very good quarter, another very good quarter after having 1, 1.5 year of very good uptake momentum. We expect even Q4 to be very strong. You would have seen that we had actually launched a newer range of 350-kilowatt solar inverters last quarter, and that did very well for us. The outlook is very, very positive from our side. We believe solar, which is already the largest contributor for us on the FMEG segment, will continue to grow even faster in the coming couple of years as well since all the government schemes are already getting implemented and are in motion. And from our side, the outlook is very positive. As I had mentioned in the previous quarter's call, the margin profile of solar is currently in high single digit, and we are maintaining that. To a certain extent, the solar has now become the largest category for us in FMEG. That is one of the reasons why for FMEG has become profitable. And that is what we had mentioned in our earnings presentation -- but the business mix or the product mix change, which has gone through [indiscernible] has become the largest category, switches and switchgears have been doing quite well since last 3 to 4 years. Poly pipes and fittings is doing much better. All of that has contributed to FMEG now becoming continuously profitable for us. And every year going ahead now, we believe that FMEG will continue to improve its profitability towards the guided range of 8% to 10% by FY '30.
Aniruddha Joshi
analystThis is very helpful. Just second question. You have mentioned in the PPT that we have grown 59% in domestic C&W, and we would have gained market share. So roughly, what will be the market growth means upwards of 50%, upwards of 40% where you look at the market growth per se?
Niyant Maru
executiveWe're not getting exact market growth for this quarter will be very difficult at this point of time because we'll have to wait out for other larger estate companies to come up with the results for the course of next 2 to 3 weeks. But I would definitely believe that this growth would have been higher in this quarter compared to what it was in the first half. To the best of our estimation in the first half of this year, industry growth was at around 15% to 16%. I believe the industry would have been more closer to 20% at least. And this is the entire industry took to better organize that and organize. But specifically to our kind of market share means we would have realized within this quarter, I think we should probably wait out for the 2 to 3 weeks to know to get the economic numbers of years.
Aniruddha Joshi
analystNo, but that's surely it will be. But like if 59% is our growth and market growth maybe 20%, that's a. Massive jump in the market share for us. Is that a fair understanding? .
Niyant Maru
executiveYes, that's something that I was mentioning. We need to appreciate the fact that in spite of our 300 bps decrease in our margin profile, we will be able to deliver profitability growth in this segment. And that is on the back of such high 59% domestic growth. There's obviously a bit of an export growth as well. I think our strategy is working very well. We are -- we have been working on the ground since the inception of Project Spring where we are going into each and every white spaces that we have within cable as we invited product taken or be geography. . We are working very extensively with our distributors and trying to improve their growth as well as our wallet share of their growth. So all of these initiatives are helping us. You know in the first half as well, we had grown cables and wires at 26% year-on-year. While as I mentioned, we believe the industry growth would have been around 16%, whereas in this quarter, we've grown at around 60%. So definitely, we have gained a lot of market share.
Operator
operatorWe will take that as a last question. I would now like to hand the conference over to Mr. Niyant Maru for closing comments. Thank you, and over to you, sir.
Niyant Maru
executiveThank you, everyone, for your attendance. Thank you.
Operator
operatorThank you very much. On behalf of Polycab India Limited, that concludes this conference. Thank you for joining with us today, and you may now disconnect your lines.
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