Puravankara Limited (PURVA) Earnings Call Transcript & Summary
February 11, 2021
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, welcome to the Q3 FY '21 results call of Puravankara Limited hosted by Emkay Global Financial Services. We have with us today, Mr. Ashish Puravankara, Managing Director; Mr. Vishnu Moorthi, Senior Vice President, Risks and Control; Mr. Abhisek Kapoor, Chief Operating Officer; and Mr. Neeraj Gautam, Vice President, Finance. [Operator Instructions] Please note that this conference is being recorded. I would now like to hand the conference over to Mr. Amar Kedia from Emkay Global. Thank you, and over to you, sir.
Amar Kedia
analystGood evening, everyone. I would like to welcome the management and thank them for this opportunity. I shall now hand over the call to the management, Mr. Neeraj Gautam, Vice President, Finance, for the opening remarks. Over to you, sir.
Neeraj Gautam
executiveThank you, Amar. Good evening, and warm welcome to all of you. Thank you for joining us for Puravankara Limited's Third Quarter Financial Year 2021 Conference Call. My name is Neeraj Gautam. I am Vice President, Finance of Puravankara Limited. The quarter's presentation and financial results ended December 31, 2020, has been uploaded on the Stock Exchange. I am start with a brief update on the business and highlights of the quarter. Following that, my colleagues and I would be delighted to answer any questions you may have and take suggestions you would like to give us. We noticed a turnaround in sentiment towards real estate sector across India during this quarter. Economic activities seem to be coming on track. And the effects of COVID appear to be receding. The rollout of vaccine gives further hope for the betterment of the economy and the real estate sector. The worst of the pandemic is now behind us. The improvement of economic activities, combined with increased desire to purchase home ownership due to pandemic, leaves us optimistic over the years ahead for the residential real estate sector. Home loans at effective interest rate has further contributed to the momentum. The Government of India has delivered a growth-oriented budget for 2021, with the thrust on infrastructure sector, which will also benefit the real estate sector. Extension of benefits for affordable housing for developers and customers by 1 year shows the intent of the government for development of the real estate sector. Coming to operational performance. The signs of recovery, which became visible through Q2 FY '21, further picked up momentum. During the last quarter, we have received a booking of 0.91 million square feet, up by 41% Y-o-Y. One -- on a year-to-date basis, we have achieved sales of 2.42 million square feet, up by 13% Y-o-Y, despite a much weaker Q1 FY '21, indicating the strong rebound in the sector. Sales value during Q3 FY '21 jumped by 42% to INR 570 crores compared to INR 402 crores in the previous year. On a year-to-date basis, sales revenue increased by 9% year-on-year to INR 1,449 crores compared to INR 1,334 crores during the previous year. Coming to retail financial performance for the quarter and 9 months of the year. For the quarter, consolidated revenue was INR 304 crores compared to INR 220 crores in the previous quarter, implying a quarter-on-quarter growth of 38%. EBITDA for the quarter was INR 116 crores compared to INR 81 crores, up by 44% on a quarter-on-quarter basis. EBITDA margin improved by 100 basis points on a quarter-on-quarter basis to 38.1%. We posted a profit after tax for the quarter of INR 12.75 crores during the quarter compared to a loss of INR 10 crores in the previous quarter. We continued to generate operating surplus after interest and taxes. Operating surplus for the quarter was INR 122 crores. Q3 FY '21 has been a remarkable improvement in collection. Customer collections for the period was INR 335 crores compared to INR 241 crores in the previous quarter, a growth of 47%. We have reached to a collection level at a pre-COVID period. Next, for the 9 months ended December 31, 2020, our consolidated revenue was INR 714 crores, and EBITDA was INR 263 crores, again, operating cost was INR 181 crores for the 9 months. On the overall basis, we saw an increase in interest on all homebuyers looking for larger home, better amenities and projects that are well-designed to driving consumers to consider Puravankara and Provident, both well-known for -- to offer these features. The company continues to meet all its obligation to its various stakeholders comfortably. On the financial front, we are well capitalized and remain optimistic about the coming quarters. Moving to our launch strategy. We continue to remain committed to our plans and currently have 8 projects that spread over 8.7 million square feet across premium and affordable housing categories. Out of the 8 projects, 4 are under Puravankara brand and 4 are under Provident brand. During the quarter, we entered into partnership with IFC. IFC is a member of World Bank Group, the IFC Emerging Asia Fund, EAF, wherein they invest USD 76 million in special purpose vehicles set up by Puravankara Group. Out of this, we have already received an investment of USD 41 million during the quarter for our 2 affordable housing projects, 1 at Bangalore and 1 at Kochi. We will use remaining funds for developing affordable housing projects under brand Provident. We are fully poised to capture the apparent recovery in the real estate sector by offering diverse, high-quality options catering to real estate sector by segment. With this, we open the floor for questions. Thank you.
Operator
operator[Operator Instructions] The first question is from the line of [ Natasha Arora ] from KVS Financial Services.
Unknown Analyst
analystCongratulations on a good set of numbers. I just wanted to know if -- I mean if you can give some color on how the recovery has been in various segments. If you can talk about how are we looking at the commercial side. And how has the recovery been in residential on both affordable and the luxury part?
Ashish Puravankara
executiveSure. So on the residential bit, I think the recovery has been greater than what we expected. This quarter, we have done 0.91 million square foot as against the previous quarter, which was 0.65. We've seen traction both in -- under our Provident brand, which is the premium affordable, as well as the Puravankara. This quarter, if you see, I think Puravankara contribution has been a lot more than Provident. That is mainly because most projects in Provident in terms of sales, the number of choices have come down. So now we are lining up new launches for it. So I think the residential recovery across both the brands across cities like Bangalore, Chennai and Pune have done well. The commercial bit, as of now, we have only 4 projects under development. The ones that we've already completed, leased out, rent collections have been strong. There's no issue so far.
Unknown Analyst
analystAll right. And if you can talk about the construction activities, are we facing any kind of labor issues on ground? And are you experiencing any kind of cost increases?
Ashish Puravankara
executiveAs of now, there is no issue in terms of labor. We are almost back to, I would say, 85%, 90% of pre-COVID strength. My view is that in the next month or so, we should be back to 100%, if not more, to play -- to basically catch up on the time lost. As far as cost increases, I think there were slight cost increases on account of commodities. But I think this is very temporary in nature, and I think these prices should stabilize, specifically in terms of steel estimates, not so much on the labor front.
Unknown Analyst
analystOkay. Sir, and there was a news article published of some land transaction that happened around with Godrej. So can you give some more insight on that?
Ashish Puravankara
executiveRight now, we are sort of in an exclusivity nondisclosure period, so won't be able to divulge any information on that transaction yet.
Operator
operator[Operator Instructions] The next question is from the line of [ Ankush Balani ] from AB Capital Advisers.
Unknown Analyst
analystSir, actually, I just want to understand how has been the recovery in the real estate market. And how is the situation considered to be pre-COVID levels now?
Ashish Puravankara
executiveSure. So in terms of sales, I think the recovery has been very good. Like we mentioned earlier, this past quarter, we have done 0.91 million square foot as against 0.65 million square foot the previous quarter. This is all from sustainable under construction projects. There has been no launches in this quarter. In that sense, I think it's been a great recovery. In terms of collections, we are back to almost 90%, 95% of pre-COVID. In the next month or so, even collections should streamline. Again, like I mentioned earlier, within the site activity, we are back to 85%, 90%. It's a matter of another month or so where we should be back to 100%, if not a higher percentage basically for catch-up.
Unknown Analyst
analystOkay, sir. And is this -- do you think this trend of some people actually having more interest in the real estate currently cyclic or -- cyclic and temporary in nature? Or do you think this would continue and grow much more higher in the future periods?
Ashish Puravankara
executiveWe are confident that this demand will continue for various reasons. I think one is a lot of the fence sitters who were wondering if ownership is the way to go through this pandemic have understood the value of and the security of owning their own home. Secondly, the consolidation in the industry, launches, active developers and launches, because of consolidation, has come down. So we're seeing a huge polarization that's happening towards the stronger brands were showing execution at site, coupled with interest rates being at the lowest. So we strongly believe that we should see strong demand over the next year or so, minimum.
Unknown Analyst
analystOkay, sir. And just one more thing. Is this -- the growth that you are -- the Puravankara is currently having is apart from the demand from the customers? Is it any other activities that they are doing -- that you are doing, like more increased promotion activities or discounting the surcharges? Any sort of things you are doing?
Ashish Puravankara
executiveSo on the discounting bit, no significant discounts. In fact, I would say no discounts. In fact, November, we increased prices. Jan end, we, again, increased prices. November was almost 3% to 5% increase in prices, depending on the stage of the project. So therefore, no discounts. In terms of marketing activities, in fact, our spends have come down -- costs have come down because we're more on digital, vis-à-vis -- which is giving us a better result. It's helping us even, in fact, in terms of efficiency. So cost of marketing has, in fact, come down, whereas the productivity and output has gone up.
Unknown Analyst
analystOkay, sir. And what will the advertisement and marketing cost expense as a percent of revenue for 9 months?
Ashish Puravankara
executiveThat is closer to, I think, on a consolidated level, should be in the range of about 3.6%.
Unknown Analyst
analystOkay, sir. And what kind of percent do you expect to maintain considering the situation normalizes?
Ashish Puravankara
executiveSo we -- so typically, if you go back into the previous years, again, I think it's more from the choice of media that was being used for launches in advertising, which was more press, newspapers and [ holdings ], we used to end up in the range of, I think most companies would end up in the range of 5% to 6%. We had targeted 4% for this year, which now, like I said, we're at 3.6%. We hope to maintain this number going forward.
Unknown Analyst
analystOkay. Sir, just one last thing. You said that the collections had been very good this quarter and would increase further. So any bad debt that you have faced this or last quarter, payment from the customers?
Ashish Puravankara
executiveNo. So this -- so I think the point is if you've seen the collections go up is basically customers now coming forward and getting their delayed payments back online. We did face a request from customers in the month of, what do I say, June, July, August, where they had requested for moratorium extensions and this delay by 1, 2 months, but now that's not happening. So I think all payments are coming back online. But one correction, there is absolutely nothing, no concept of bad debt for us. At the end of the day, if there is a default in terms of payments, we will try our best to get that sale back online. Worst case, we cancel that unit and we resell it. So there's no issue of bad debt.
Operator
operator[Operator Instructions] The next question is from the line of Vaibhav Kacholia from VK Capital.
Vaibhav Kacholia
analystMy first question was, sir, what kind of sales growth do we see in Bangalore as a market for the next year, let's say, for calendar 2021 or for FY '22 in terms of unit sales of apartments for the entire city, maybe?
Ashish Puravankara
executiveSo I think there -- even though we have RERA and RERA collect some data here and there, I think we are still a very fragmented market. [ ITCs ] have made an attempt at collating some numbers. But I think every [ ITC ] gives a very different number. But if I have to average those numbers out, Bangalore used to be a city that used to, on an average, sell anywhere between, if I combine and take an average of all the [ ITCs ], I think anywhere between 75,000 to about 80,000 units annually. Here, I think the market share of the top 5, 7 brands out of this would be in the range of maybe 20,000, 25,000 units at max. These are including launches, right? Today, even if that market has come down to about 65,000 units, what we have experienced now is that the branded players have seen their market shares go up on account of consolidation and account of construction stopping with the Tier 2, Tier 3 developers, et cetera. So we're seeing that huge polarization of sales that's happening. So I strongly believe that once we used to sell 20,000, 25,000 units, but I think our market share will start hitting 30,000, 35,000 amongst the top 7, 10 developers.
Vaibhav Kacholia
analystFantastic. Got that. So my question was the 65,000 this year or last year or whatever, so where do we see it going forward over the next 1 or 2 years?
Ashish Puravankara
executiveIn terms of demand, I think we should easily see a 10% rise. Again, I say that more so from Bangalore as a city, we are seeing the rate of organization that's happening. Software, what we've been hearing and what's in the press, I think companies are now back to hiring, which will, end of the day, result in a demand for housing. So I think 10% should be a reasonable number to expect.
Vaibhav Kacholia
analystRight. Right. We don't see, like Mumbai, we are seeing much higher growth like January numbers are also very strong. So Bangalore like 20%, 30%, 40% as yet is not visible, right?
Ashish Puravankara
executiveNo, no, see Bombay now, what numbers? Are you talking of registrations? Are you talking about...
Vaibhav Kacholia
analystRegistrations.
Ashish Puravankara
executiveRegistration, see, I think you can't track by registration specifically. Even our government has a temporary plan to say to register within the next 3 months, you get -- you pay some 50% discount in stamp duty. You've seen a lot of fence sitters there jump in to take advantage of that reduced stamp duty, which is only temporary. I'm talking more of a genuine -- how many transactions, not registrations per day, but how many transactions and what is going to be the annual demand in the city. I don't think even Bombay will be growing at that in terms of a total demand year-on-year.
Unknown Executive
executiveJust to add that more and more consolidation will happen towards branded players. So you will see much higher percentage of market share coming in, and this is why you might be seeing hyperactivity in the branded players in Mumbai and the same applies in Bangalore. So as Ashish said, the total market share for the top branded developers is going up. And that's where you see a lot of demand consolidating.
Vaibhav Kacholia
analystRight. I wanted to know, sir, like is there any chance like Bangalore can hit like 1 lakh units over the next 2, 3, 4 years, or very unlikely as of now?
Ashish Puravankara
executiveI think very likely. I think very likely.
Vaibhav Kacholia
analystOkay. But we said like 10% growth we are seeing? So 65,000 will become 70,000-something, right?
Ashish Puravankara
executiveCorrect. So I think we should -- if you say, over the next 3 to 4 years, I think the number can touch 1 lakh.
Vaibhav Kacholia
analystOkay. Got that. 1 lakh. My second question was, sir, is there something which we can do to expedite the speed at which we launch projects, like, for example, Chembur, we've taken that land long back, and our competitors have also taken lands at similar times and launched their projects and sold their projects much quicker. So is the management thinking of doing something to increase the speed of launches from acquisition? Because otherwise that leads to a lot of money getting stuck at interest payments.
Ashish Puravankara
executiveYou are right. So I think that is also going to be one of our focus points. I think Chembur, that delay has only helped us in terms of, I think getting this benefit of the reduced premium charges that has come in has benefited us. So to that extent, I think we were protected. But I think your point is well taken, and our focus is to ensure that we turn around projects within 6 months of acquisition.
Vaibhav Kacholia
analystRight. Okay. And sir, what kind of launches are we planning in this quarter, Jan, Feb, March and maybe the next quarter?
Unknown Executive
executiveSo we have a total launch pipeline over the next, I think, 10 to 12 months. We have listed that out in detail project-wise on Page #14 of our ICP. It's a total of 8 projects, totaling about 8.66 million square feet.
Vaibhav Kacholia
analystRight. I was asking specifically for this quarter and next quarter, maybe?
Ashish Puravankara
executiveSorry?
Vaibhav Kacholia
analystI was asking for this quarter and next quarter, maybe, Jan, Feb, March and...
Ashish Puravankara
executiveWe listed out the quarters as well on the -- between -- right, you'll see the quarters also. We have written and indicated quarter of the launch.
Operator
operator[Operator Instructions] The next question is from the line of [ Sima Agrawal ] from G. K. Advisors.
Unknown Analyst
analystSir, I just wanted to check on the pricing side. Since you are seeing an increase in sales, are we giving any discounts? Or can you throw some light on the pricing trends currently in the market that you see?
Ashish Puravankara
executiveSo we have not given any discounts. In fact, like I mentioned earlier, November, we took the prices up 3% to 5%, depending on the product and the stage of construction. We believe that this -- the total demand that we are seeing is more on account of consolidation and polarization that's been experienced by the top brands, who are showing execution at site. Number of launches also in the city had come down. So to that extent, we are seeing this demand rise. But it's definitely not upon account of any discounts.
Unknown Analyst
analystOkay. Sir, on the commercial side, I just wanted to check, like you see a lot of corporates now returning or canceling office spaces. With that, do we see a change in our strategy on that front?
Ashish Puravankara
executiveRight now, I think it's a little too early to comment. I think various companies are making statements of work-from-home, et cetera. Will that last? We are -- I think we believe that end of the day, people need to come to work. You need collaboration. You need to -- but the design of working spaces may change from desks to more collaborative spaces. But even if you work from home, I think -- and companies provide flexibilities, I think the demand will not come down more than maybe 10%, 15% over the next 3 to 4 years. And our projects specifically are all CBD city center properties. These are not large, 2 million, 3 million SEZ or campuses on the outskirts of the city. So considering that we have limited supply in the CBD, I think we should be okay.
Unknown Analyst
analystYes. And sir, one last question on the collections. Like last 2 quarters, it is very happy to see the improvement in collections. But can you throw some light on that? How do you see the trend on that front?
Ashish Puravankara
executiveSo we believe that, as you've seen it already, our collection numbers have improved. We are getting to pre-COVID levels already. And with the new launches that are planned, our view is that we will continue to see that traction. We have collected INR 355 crores for the quarter, which is obviously much higher than the previous quarter wherein we collected about INR 245 crores. So we are seeing that growth on a constant basis. And we -- I mean we believe that this will continue.
Operator
operator[Operator Instructions] The next question is from the line of [ Rajesh Kumar ] from [ Taco Securities ].
Unknown Analyst
analystAnd congratulations for the excellent set of results. Sir, I wanted to ask you on a general strategy question. Like we have seen that the Provident projects were the focus area for the group. And given people's need for more space driven by work from home, so how do you see this panning? Also will your new launch pipeline will be more tilted towards your lower housing, while we, in the recent presentation, saw that it's evenly distributed among Puravankara and Provident?
Ashish Puravankara
executiveSo while the number of projects are evenly distributed, if you see the square footage of the projects that are being launched, Provident is about 7 million square foot of the 8.6 million square foot that we are planning to launch. So therefore, Provident continues to be our area of focus, and we will continue to launch larger projects there.
Unknown Analyst
analystYes, of course. Sir, my next question was on the financials. Sir, I wanted to understand what is your plan for the debt reduction for the -- in this quarter or in FY '22?
Neeraj Gautam
executiveFor this quarter, if you look at, we have reduced debt by INR 221 crores. And next financial year, we have a scheduled repayment of another INR 475 crores. So we'll be reducing debt next year by not less than INR 450 crores despite some additional drawdown for CF, but it will be kind of range of INR 2,300 crore, INR 2,400 crore debt.
Unknown Analyst
analystAnd sir, just in a kind of a guidance, like what kind of debt numbers you are looking at like debt-to-EBITDA ratio or debt-to-equity ratio, which you would like to expect to maintain in the next 2, 3 years?
Neeraj Gautam
executiveWe do not specifically give guidance for debt equity ratio. However, our target, our endeavor would be maintain to a debt-to-equity ratio of 1 over the next 2 to 3 years.
Unknown Analyst
analystSir, my another question is on land purchase cost. So we have seen that there are wide variations in the land purchase cost, which is making a bit difficult to like calculate what should be the profit of each quarter. Because like we'll see like in this quarter, like we had like in Q2, you had a INR 70 crore cost. While this quarter, we had INR 191 crore. While in the previous year, it was only INR 7 crores. So because of this wide fluctuations, it becomes difficult to project what kind of profits will come. So if you can throw any kind of a guidance like while rather in the quarterly basis or annual basis, how should we look into it? And what kind of like -- so that we can project what models?
Neeraj Gautam
executiveSee, if you look at -- I'm assuming you're asking questions from the profit and loss account of Puravankara Limited, right?
Unknown Analyst
analystYes, sir. Yes, sir. Because like you're like -- because certainly because of the fluctuations in lot -- in your land cost, so it hits the P&L. So it has become difficult to like make projection of the P&L on quarter-to-quarter basis.
Neeraj Gautam
executiveIf you look at our P&L, P&L has been prepared on the basis of Ind AS 115. And besides, if you look at this quarter, Q3, as against INR 190 crore land cost, there is a reduction of inventory by INR 200 crores. You see because minus INR 200 crores figure. What essentially happens in Ind AS accounting, I'm only matching the cost of sales. My top line reflects the units for which a revenue recognized and my cost reflects only the cost for those units. Land -- the land, which number, which referring the P&L is merely a representation of the kind of money we spend for acquiring land in a particular quarter.
Unknown Analyst
analystOkay, sir. Sir, and what is the company outlook going forward on the purchases? And will we be looking for outright purchase? Or do you try to avoid that?
Ashish Puravankara
executiveSo the target for us is to continue to look at both options where we see value. We are looking at acquisition and ownership of land, which obviously gives us very, very strong margins. At the same time, we have an asset-light model which is in place, wherein we are looking at JVs, and they continue to be also our expansion plan in some of the markets. So we continue to have a robust pipeline of projects coming our way. And in the current market, we are quite optimistic about acquiring new assets.
Operator
operator[Operator Instructions] The next question is from the line of [ Monica Arora ] from Share Giants Wealth Advisors.
Unknown Analyst
analystMy question is related to the raw material cost. We have seen that the raw material cost of like steel and cement has been rising. So how you see these prices going forward? And how these will -- are they going to impact your margins? So how you will going to manage that?
Ashish Puravankara
executiveOne is I don't believe that this increase in commodity prices will last for long. I think they're temporary and we've seen that through cycles. Every 2, 3 years, you see these prices misbehave, but then I think in a matter of a couple of months, they all come back to whatever sustainable levels. Having said that, you know what we have done. So one of the reasons that we took prices up in November, like I mentioned earlier, 3% to 5% across projects, depending on the location and the state of construction, was to mitigate any -- or to protect the margins rather from these commodity increases. Again, Jan end, we did another small price increase across projects to create that necessary buffer if required against these commodity price fluctuations.
Unknown Analyst
analystOkay. Okay. And sir, my second question is, what is your update on the commercial real estate strategy? Because as we have seen, Puravankara is a very good residential player. And now because of this COVID pandemic, most of the people are working from home. So what would be your commercial strategy going forward?
Ashish Puravankara
executiveYes. So as far as commercial assets, our focus obviously continues to be residential, where 90%, 95% of our current portfolio is residential. I think in a year or 2 from now, we will see that come down only by maybe 5%. So about 85% will continue to be residential. The 15% commercial is land already owned by the company, right? Even there, we are sort of trying to mitigate it where we might only hold on to a few key probably important assets. The rest we will exit in terms of maybe a forward sale of a built asset and try to monetize with that. But this work from home, I believe, is a very temporary phenomenon. I don't know how sustainable it is for a long period of time. It takes one market leader in the software space to turn the strategy around and understand how it is negatively affecting productivity. And then I think it's a herd mentality and everyone will come back to office.
Unknown Analyst
analystYes, yes. Sure. Sure, correct. Sir, I have one more question, which is related to the interest costs. If we see the company interest costs have risen, if we see the 9-month revenue, it is INR 714 crores, and the interest cost is around INR 260 crores. So it's a very much cost on the profit and loss of the company. So can you help me with that, that is there a possibility of reducing these interest costs going forward?
Neeraj Gautam
executiveThis interest cost is slightly higher because few loans we have taken for acquiring some good land parcels during Q1 and Q2. However, going forward, as I mentioned, we have reduced our loans by INR 221 crores the last quarter. And next financial year, we are going to repay the loan by another INR 475 crores and this will reduce our interest rate -- interest cost on overall basis.
Ashish Puravankara
executiveAlso, just to share with you, as we launch projects and start monetizing our assets where we are putting investments and the top line grows, you will see this percentage of number come down significantly. So while your point is right, you will see a lot of difference in the next financial year as the project goes -- the projects get launched and go into market and we start seeing a higher top line.
Unknown Analyst
analystGreat. Sir, that's really positive to hear that from you. And sir, one more thing, like we had seen in the COVID time, lot of immigrants had moved to their native places. So are you seeing now also some labor issues on ground because the real estate is, at the end of the day, very labor-intensive industry. So can you give me some color on that? And also on the cost part? Like how has the wages panned out? How has the cost of labor panned out due to COVID?
Ashish Puravankara
executiveSure. So as far as labor trends at sites are concerned, we updated earlier, we are back to almost pre-COVID levels. We are at about 85%, 90%. I think in a matter of another month or 2, we should be back to 100% labor trend at all -- across our sites. We haven't seen any significant increase in terms of the labor costs. So that's -- we've managed to keep that in control.
Operator
operator[Operator Instructions] The next question is from the line of Vaibhav Kacholia from VK Capital.
Vaibhav Kacholia
analystI wanted to check what is the incremental cost of borrowing? And who are the kind of lenders who we are borrowing from?
Ashish Puravankara
executiveSo currently, we are getting our loans, CF, et cetera, we're getting anywhere between 10.5%, I think, 10% to 11%. And these banks are usually ICICI, Standard Chartered, [indiscernible] Limited for the most part of it.
Vaibhav Kacholia
analystOkay. Got that. Fantastic. And sir, we had done some deal with Motilal Oswal Real Estate fund. So was that for a new project or some -- and if we have done a deal, deal size normally work on returns of 15%-plus. So how does the treatment?
Ashish Puravankara
executiveThat was the last-mile funding. So we had already purchased a large stack of land. That was the last payment installment for which we had taken that money.
Vaibhav Kacholia
analystOkay. Got that. And sir, longer term, what kind of ROEs and all do we aspire to have? When can we reach 15%, 20% ROE from the company?
Neeraj Gautam
executiveLooking at ROE in a immediate period will not be a right measure for any real estate company because if you look at our profit, net profit is a function of the kind of unit we are registering and handing over in a quarter and in a year. So the year with where we will register more units, hand over more units, profit will be more and return on equity would be more. But if in a year, if I'm launching more projects and I'm incurring more cost on sales and marketing and my construction progress is happening on many ongoing projects, my profit will be less, though I will be performing on sales and construction all the trends. This is a kind of anomaly in the kind of accounting and reporting system.
Vaibhav Kacholia
analystSo should we at least look at ROEs of like what would be the immediate profits from presales kind of thing? Is that how the company also looks at it?
Neeraj Gautam
executiveYes, yes, very much. We are looking at catalyst 20% margin on an overall basis for any project.
Vaibhav Kacholia
analyst20%?
Neeraj Gautam
executive20% margins on all costs, after meeting all the costs, preconstruction costs, land costs, interest costs, sales and marketing, corporate overhead, loading everything, at least we are making as a bare minimum. We are -- if anything below 20%, we do not look at any of that project.
Vaibhav Kacholia
analystThis is 20% EBITDA margin you're talking about or IRR?
Neeraj Gautam
executiveNo, no, IRR is over a period of time. I'm saying in any project, if we have to look at any project, whether I go for a project or whether I do not go for a project. And if I consider what are the kind of top line I'll make for an overall project basis, what kind of construction cost I have to incur, what kind of sales and marketing, what kind of G&A I have to load in the project, then whether I'll be able to make 20% kind of money or not on that.
Vaibhav Kacholia
analystBut that 20% can be made over like 2 years also, and it can be made over 6 years also. So then the IRR will change substantially, right?
Neeraj Gautam
executiveYes, IRR will increase substantially. If IRR is making more money. Because my overall is going to be less.
Vaibhav Kacholia
analystWhat is the IRR we normally target?
Neeraj Gautam
executive25%.
Operator
operator[Operator Instructions] The next question is from the line of [ Monica Arora ] from Share Giants Wealth Advisors.
Unknown Analyst
analystMy question is one question was left is that we have seen that in COVID times, a lot of people have lost their jobs and there was financial strain going on with a lot of people. So due to this, how you see -- how you are like seeing the demand first? And the second is because of the overall orders are booked earlier, are you receiving the payments on time or there are some cancellations? And what is -- what -- how do you forecast how the demand will pan out in future?
Ashish Puravankara
executiveSure. So one is, I think one yardstick is the new sales that we have had for this past quarter, which is 0.91 million square foot vis-à-vis 0.65 million that we did in the previous quarter. So we are seeing a much stronger uptake in terms of sales. In terms of collections, yes, there was a disruption in the months of August, September, October. But November onwards, even those collections where customers had requested for certain moratorium and 2-month extensions, et cetera, we are seeing even collections come back to pre-COVID levels. So December onwards, we've seen a steady increase of customers coming back, honoring their installment payments, et cetera. So that's a positive sign as well. Even from our -- for this year, for the 9-month period, we have done almost 2.45 million -- 2.42 million square foot of sales. I think that is a huge reflection in terms of strong demand coming back, people appreciating the security and the sense of ownership. Fortunately, in the market that we are present, housing is still very affordable. So the average pricing -- cost of housing is anywhere between maybe INR 5,000 to about INR 7,000 a square foot. So in terms of ticket sizes, these are still very affordable.
Unknown Analyst
analystOkay. Great. And sir, earlier, we were talking about some platform play and we were in talks with some of the partners coming into for the commercial portfolio. Any progress on that, sir?
Ashish Puravankara
executiveThe discussions are still on.
Unknown Analyst
analystPardon, sir?
Ashish Puravankara
executiveWe're still discussing with a few potential partners to build a platform.
Operator
operatorThe next question is from the line of Swagato Ghosh from Franklin Templeton.
Swagato Ghosh
analystSir, can you give some color on your like-to-like pricing for your current projects? And also, is there any plan to take price hikes going forward at significant prices?
Ashish Puravankara
executiveSorry, your voice is not -- can you repeat the question, please?
Swagato Ghosh
analystYes. Can I get some color on the like-for-like pricing growth for last quarter, third quarter? And also, if there is any plan to take price hike -- significant price hikes going forward?
Ashish Puravankara
executiveSo price hikes, you can't do significant sudden price hikes, so it has to be done gradually. Like I said, in the month of November, we increased our pricing from 3% to 5% across projects. If you look at our ICP, Page #13, that will give you a clear sort of indication in terms of what kind of price realizations and how much percentage have gone up by.
Swagato Ghosh
analystOkay. So -- but isn't the market becoming conducive for larger prices? That's what I want to understand.
Ashish Puravankara
executiveLarger prices?
Swagato Ghosh
analystYes, larger price hikes.
Ashish Puravankara
executiveLarger price hikes. I don't know. I think we all need to play a -- take the fine balance between velocity and price realization. So I think that is more of a exercise that you'll keep gradually increasing prices. And it stabilizes, you'll continue to push, maintain velocity and then take it up again. I don't think anyone can just overnight take a price up by something exorbitant, maybe I don't know, 10%, and then still experience high velocity and stable sales.
Swagato Ghosh
analystRight. Okay. Second question is, sir, generally, for your launches, you have the EOI system wherein you get to the interest and then you kind of sell-out a large portion at the time of the launch itself through that price-discovery mechanism. I want to understand if the market is kind of in an up cycle. How does your approach to launches and how much you want to sell upfront versus at a later stage, how will that thinking change on your future launches?
Ashish Puravankara
executiveSo I think our strategy will continue to be to sell as much as much as we can in the first 2 quarters of any launch. By way of deploying the entire EOI process, the price discovery, we ensure that we don't lose out on pricing because it's a very transparent way to see what kind of demand you have, and therefore, we only give a price band. Depending on the response, we set the base price at maybe mid- or higher end of that price line. Thereby not losing out on realizations, but the strategy will continue to be to sell as much as we can upfront rather than the older strategy where we sell only 10%, 15% and then spread the sales through the course of 4 years through the construction.
Operator
operator[Operator Instructions] The next question is from the line of Ritika Agrawal from Value Quest.
Ritika Agrawal
analystMy first question is, out of the current quarter of 0.9 million square feet of sales, how is it divided between Provident and Puravankara brand?
Ashish Puravankara
executiveSo 0.61 million was sold under the Puravankara brand and 0.3 million was sold under the Provident brand.
Ritika Agrawal
analystOkay, sir. And what that -- what would that number be for 9 months for 2.4 million square feet?
Ashish Puravankara
executivePuravankara would be 1.51 million square foot and Provident is 0.91.
Ritika Agrawal
analystOkay. Second question is, so you just mentioned that launches planned would be skewed more towards affordable, which is Provident brand, 7 million square feet out of the 8.6 million total launch planned. Sir, in what time frame are we looking at all these launches?
Ashish Puravankara
executiveSo over the next, I would say, over the next 2 to 4 quarters.
Ritika Agrawal
analyst2 to 4 quarters. Okay. And lastly, my question is, so currently, the blended EBITDA margins that I see is 38%. So what would be the EBITDA margins under Provident brand and under Puravankara? Any idea that you could give on?
Neeraj Gautam
executiveProvident brand EBITDA margin would be close to 22% and Puravankara brand will be close to 30%, 32%. This quarter, little bit skewed because of we sold our inventories, which are there at high historical cost in the balance sheet. However, on an average basis, Puravankara brand, we'll be making EBITDA of 30% to 32%. And Provident brand, we will be making EBITDA of 22% to 24%.
Operator
operatorThe next question is from the line of Vaibhav Kacholia from VK Capital.
Vaibhav Kacholia
analystSir, What kind of growth and what kind of square feet sales can we target next year?
Ashish Puravankara
executiveSo we do not give any guidance in terms of annual sales numbers. But the sales -- annual sales is a combination of 2. One is our ongoing already launched sustenance projects and the new launches because we obviously -- as per our strategy, we tend to sell a very high percentage of units upfront within the first 2 to 3 quarters. So I think annual sales numbers would be reflective of how many launches we have in a specific year and how many projects we have under construction. On a sustainable basis, minus the launches, I understand 2.5 million square foot is a good number to sustain based on the current square footage under development. To that, if you add launches, I think meeting a number of 4.5 million square foot annually also is not a -- of 5 million is not difficult.
Vaibhav Kacholia
analystSo next year, especially since we have a lot of good launches, it should be a good number next year?
Ashish Puravankara
executiveYes, why not.
Operator
operator[Operator Instructions] The next question is from the line of [ Ankush Balani ] from AB Capital Advisers.
Unknown Analyst
analystAshish, I want to know your outlook -- the outlook and strategy on plotted development currently.
Ashish Puravankara
executiveSo plotted development has -- a little bit history there. I think none of the top brands ever focused on plotted development but for the past year or so. This COVID has put a renewed focus on plotted development. Customers, there is a new segment of buyers who would love as investors or even to build their own homes. So we're seeing strong sales. We were the first, I think, I don't know in the country, but definitely, the South to have a launch post the opening up of the lockdown. So in Bangalore, the lockdown opened up on 4th of May. We did our first launch, which was a plotted development, Woodfield in Bangalore, on the 11th of May. And we sold out almost 75%, 80% of the entire project within the first, I think, 2 months. So encouraged by that. We have a separate vertical now focused on plotted development. You will see about almost 4 launches that will happen over the course of the next 12 months, which will be plotted developments across the cities of Bangalore, Chennai, Coimbatore.
Unknown Analyst
analystOkay. Sir, that was really helpful, sir. And how is your outlook, sir, on the geography that you're presented? How have this -- which geographies has been the quickest to recover? And how is the strategy going forward towards the geography?
Ashish Puravankara
executiveI think all geographies have performed exceptionally well, including the sleepy town of Chennai. Chennai has positively surprised us. I think our 0.91 million square foot of sales for this quarter is reflective of the demand coming back in the markets that we are present in. All have -- so I think Bangalore has performed well. Pune has performed well. Chennai has performed extremely well. Cochin continues to be stable to good. I think they're equally contributed.
Unknown Analyst
analystOkay, sir. And sir, any distressed assets now available at good prices?
Ashish Puravankara
executiveSo I mean there are proposals that keep coming by from bankers. But as far as direct transactions from landlords, be it outright or JV, I think for some reasons, they understand and they're getting encouraged by the kind of results that listed companies are posting. And some where has not really brought down their expectation of pricing, but I think we are at it, and we think it's a matter of time. And we should see some rationalization in terms of expectations on outright as well as JV percentages.
Unknown Analyst
analystOkay, sir, okay. And just one last one, just last question from myself. What is the growth driver for the future years, of the growth drivers for when the COVID completely eases down and the lockdown will be done completely? What would be the growth drivers to continue the momentum and increase further?
Ashish Puravankara
executiveI think our sheer size, I think sheer size of our population. I think the rate of urbanization, I think job creation, I think the markets that we specifically are present in like Bangalore, the entire IT sector, et cetera. I think Pune. Again, you have support of the IT sector in Mumbai. I think our larger projects are more in the Thane. So I think the ticket size, affordability, I think low interest rates, I think the job creation, et cetera, the hiring that we'll see will be, I think, growth drivers. Also the government spending, right? So even the government spending on infrastructure will result positively for real estate.
Operator
operatorThe next question is from the line of [ Rajesh Kumar ] from [ Taco Securities ]. Due to no response, I have muted the line. I would now like to hand the conference over to Mr. Neeraj Gautam for closing remarks.
Neeraj Gautam
executiveThank you once again, ladies and gentlemen, for your time and attendance. I hope me and my colleagues were able to answer all your questions. However, if you require any further discussion, we are always available for the discussion during the coming weeks. Thank you once again, and bye for now. Thank you.
Operator
operatorThank you. On behalf of Emkay Global Financial Services, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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