Raymond Limited (RAYMOND) Earnings Call Transcript & Summary
February 10, 2021
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Raymond Limited Q3 FY '21 Earnings Conference Call hosted by Antique Stock Broking Ltd. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Abhijeet Kundu from Antique Stockbroking. Thank you, and over to you, sir.
Abhijeet Kundu
analystThanks, Inba. On behalf of Antique Stock Broking, I would like to welcome all the participants in the earnings call of Raymond Limited. I have with me Mr. J. Mukund, who is the Head of Investor Relations of Raymond Limited. Without taking further time, I would like to hand over the call to Mr. Mukund. Over to you, Mr. Mukund.
J. Mukund
executiveYes. Thank you, Abhijeet. Good evening, everyone, and thank you for joining us for 3Q FY '21 earnings conference call. I hope all of you would have received a copy of our results presentation. I would like to urge you to go through this along the disclaimer slides. Today, we have with us Mr. Amit Agarwal, Group CFO; Mr. Joe Kuruvilla, CEO, Lifestyle Business; Mr. Ganesh Kumar, Chief Operating Officer, Lifestyle Business; Mr. S.L. Pokharna, President, Commercial. I will now hand over the call to our group CFO, Amit, who will give you the summary of the results before we open up for Q&A. Over to you, Amit.
Amit Agarwal
executiveThank you, Mukund. Good evening, ladies and gentlemen. Thank you for joining us today on this earnings call to discuss our results for the third quarter of fiscal 2021. Let me give you an overview of the market. During the quarter, overall [ consumer ] [indiscernible] improved post unlock 5 and 6 from October onwards, with normalcy restoration, allowed community gathering and bidding. We witnessed higher recovery levels in the Tier 4 to 6 market, largely driven by reverse migration, good harvest and lower COVID-19 impact. The demand was driven by festive and wedding season in the month of October and November. Besides the festival season of Navaratri and Diwali, there were a higher number of marriages in November, as a lot of summer marriage events happening in June quarter had been postponed to November winter wedding season due to lockdowns. In the month of December, the secondary sales were lower due to fewer walk-ins as certain restrictions on travel and mall timings continued which could be partly offset by the early launch of end-of-season sale or called EOSS. Now let me take you through the key financial highlights for the quarter. Our third fiscal quarter of FY '21, revenue saw a recovery across all businesses, with our top line at INR 1,286 crores, a recovery of 68% over the previous year. On a sequential quarter-on-quarter basis, the top line has grown by 76% from INR 732 crores in the second quarter of fiscal '21 to INR 1,286 crores in the third quarter of fiscal '21. The cost rationalization continued, which enabled us to improve our EBITDA margins to 12.2%, which is marginally higher than the previous year level of 11.8%. We reported an EBITDA of INR 157 crores and a net profit of INR 22 crores for the quarter. Our continued focus on efficient working capital management led to further reduction in net working capital by INR 169 crores vis-à-vis September '20 level. Free cash flow from operations as well as relief from working capital management helped to reduce our net debt by INR 234 crores compared to September '20. Now let me elaborate on each of the points. Revenue recovered by 68% over the previous year. The Branded Textile segment recovered by 70%, led by festivities and wedding season, while in Branded Apparel, the recovery was lower mainly due to controlled primary sales to channel partners. In the Garmenting business, the revenue was well contributed by PPE products. However, in bulk business, certain sales orders were deferred due to fresh lockdown in the U.S. and Europe. Our engineering businesses are fully back on track with auto components having a strong 44% growth over the previous year. And our Tools and Hardware business is in line with the previous year level. Now let me talk about the EBITDA and profitability, where we reported an EBITDA of INR 157 crores, with EBITDA margin of 12.2%, driven by our continued efforts on the cost rationalization and various control measures in the area of sales, marketing, manpower, rental and others, coupled with obviously the top line recovery. In Q3, our operating costs stood at INR 334 crores, which is 42% lower on year-on-year basis. This includes fixed cost, which continues to be maintained at quarter-on-quarter level, and variable cost was lower mainly due to controlled advertisement and sales promotional spend. From a 9-month performance perspective, the OpEx was lower by INR 743 crores, which is 45% lower on a year-on-year basis. Additionally, the rent cost savings for the full year is INR 64 crores, at about 35% of the previous year level. This has been achieved through an adoption of a collaborative approach with landlords, mainly through a combination of rent waivers during lockdown as well as realigning the rentals. Also, as already stated, our store rationalization is in progress to make retail mainly the EBO portfolio very healthy. Net store closure is 18 for the third fiscal quarter of '21 and 79 for the 9 months fiscal '21, taking our retail network to 1,559 stores as of 31st of December 2020. During the current pandemic time, healthier liquidity is essential for the business. And we have been able to maintain about INR 600 crores of cash and cash equivalents throughout the period, while reducing the debt at the same time. The company continues its focus on cost reduction and working capital management, which resulted in positive free cash flow and a positive operating cash flow during the quarter. Our operating cash flow was INR 277 crores and free cash flow was INR 222 crores in third quarter of fiscal '21. With reduction in inventory and strong collections during the quarter, net working capital stood at INR 1,190 crores, which is INR 169 crores lower as compared to September and lower by INR 665 crores as compared to March 2020. With this above initiative, our gross debt was also lower at INR 2,191 crores vis-à-vis INR 2,409 crores as at end of September and INR 2,430 crores as at end of March 2020. The average interest cost is 8.55%, very similar to September levels. Also, our net debt reduced by INR 234 crores, with our net debt standing as of 31st of December 2020 at INR 1,583 crores compared to INR 1,817 crores in September and INR 1,859 crores in March 2020. Now let me talk about the various segments in detail. About the Branded Textile, we -- this segment witnessed a recovery of 70% in the third quarter, led by primarily from the domestic market pickup in the wholesale and trade channels on account of festivity and wedding season. The secondary sales in our pan-India [ 630 ] town spread TRS, so-called The Raymond Shop, network also has shown significant improvement, with recovery clocking to close to 80% in the quarter. However, the recovery was lower in exports due to lower demand on account of second wave of lockdown in U.S. and Europe markets, where customers [ dispersed ] their dispatch schedule. Overall, suiting segments in domestic market recovered at 80% levels compared to the previous year. The B2C shirting business recovery has been slightly lower at the level of 60%. Overall, the EBITDA margin for this segment has been -- for the quarter has been 16.9%, driven by operational efficiency. Let me talk about now the Branded Apparel segment, where the sales stood at INR 211 crores, witnessed recovery, led by festive and marriage demand in October and November in the retail channel of the EBOs and LFS. However, in December month, secondary sales were impacted due to lower walk-ins as certain restrictions on travel and mall timings continued. On our trade channels of MBO and TRS, we have been prudent on our primary sales to channel partners to support them in liquidating the inventory and speeding up their collections. Overall, from a margin perspective, EBITDA margin for the quarter was 3%. While we have been able to bring in OpEx reduction, however, the EBITDA margin was lower on account of higher discounting, controlled primary sales and adverse channel mix in terms of online and clearance sales. The primary focus in this business has been on the working capital management. And with the measures that we have taken, we have been able to achieve 35% reduction in net working capital from March '20 to December '20, mainly led by inventory reduction. In terms of our wide reach on the retail network, as on 31st of December 2020, we had 1,559 stores spread across [ 630 ] towns. We are providing safe shopping experience and processes adopted during peak of COVID time for healthy and safety of our customers and employees. 100% of our retail network is operational, complying with stringent safety guidelines, including contactless payment. As already explained, while we are strongly focused on making our EBO portfolio healthy, at the same time, we are continuously evaluating opportunities where we can improve our retail store footprint. And on the same basis, during the quarter, Raymond added 19 stores, mainly in Tier 3 to Tier 6 towns. In terms of the Garmenting segment, the sales stood at INR 137 crores, witnessed a recovery of 57%. Revenue includes contribution from PPE sales and in bulk business. Customers in U.S. and Europe placed orders. However, due to fresh lockdowns, there have been deferment of some orders. EBITDA margin for the quarter was 6.6%. High Value Cotton Shirting segment sales was at INR 86 crores, witnessing a recovery of 51%, mainly led by higher yarn sales. Our fabric performance was impacted due to lower demand in the domestic market. EBITDA margin for the quarter was at 14.7%. Tools and Hardware segment sales was at INR 104 crores, back to the previous year's level, led by growth in domestic market and well supported by export market. EBITDA margin improved over 20% compared to 12.9% in the previous year, mainly led by operational efficiencies. In terms of the Auto Components segment, sales were at INR 59 crores, reporting a growth of 44% over the previous year, led by strong growth in domestic as well as exports market. EBITDA margin improved to 24.3% compared to 14.6% in previous year, mainly led by improved plant utilization as well as operational efficiency. Real Estate business has recorded one of the strongest quarterly bookings in the third quarter since the launch of the project. Factors such as stamp duty reduction, low home interest rate and launch of new towers during festivity period of October and November have helped improved sales in the quarter. Overall, we have made now 179 bookings in the third quarter, resulting in a total of 1,173 bookings, which is 50% of the total inventory made available of 2,350, has been sold, so till -- with a booking value of INR 1,121 crores. During the pandemic period, certain customers have faced temporary challenges due to various reasons, resulting in cancellation of bookings of certain flats. We have been able to retain most of them through the bank subvention schemes and converting 2 BHK bookings into 1 BHK bookings. However, there has been some cancellation. Our construction is on full swing. And currently, the status is we are completing the work on the 26th slab in the towers 1, 2, 3. And seventh floor slab is in progress in tower 4. And excavation has been completed and foundation booked in the towers 5, 6, 7, 8. Let me update you about the demerger. Demerger has been an important step for the group. We have received approval from stock exchanges and already filed application with NCLT. Due to COVID-19 pandemic and related lockdown, the entire business environment and processes, including regulatory approval, has been impacted due to temporary closure of business, offices and government departments. We expect the overall process to be completed in next financial year. As and when we have a meaningful update, we will inform accordingly. Now let me talk about how we are seeing the ensuing quarters. In terms of improvement in the consumer sentiment, coupled with continued government measures, including progressive union budget, which is focused on infrastructure development and health sectors, with more disposable income, we believe it would boost or provide an impetus to consumer spending and accelerate economic activity. Additionally, from primary sales perspective, we expect traction in trade channels, driven by higher number of wedding days in the coming quarters of the next fiscal year. From an input cost perspective, in Branded Textile segment, the wool prices have remained stable at low levels for the last 6 months and we expect improvement in our overall performance in this segment. In our B2B shirting business, there has been increase in the cotton yarn prices. However, we expect to largely offset through a combination of internal cost efficiency and small price increase. Let me cover the export segment. While the global [ demand ] has been progressively recovering till the second quarter fiscal '21, however, due to the second wave of COVID-19, there have been lockdowns in the U.S. and European market, which has resulted into deferment of certain orders in our Garmenting business. We are closely monitoring the situation and would do the shipments as soon as the situation improves. In our engineering business, we continue to expect good traction from both domestic as well as export markets. With cost optimization measures already undertaken, which is expected to reduce our costs by 30% to 33% on a full year basis, and a focused working capital management and lower CapEx, we continue to maintain and expect to maintain adequate liquidity. With the various initiatives undertaken, the restructuring of the business will bring in better efficiencies for sustainable growth and profitability. Thank you very much. Now we will be taking the questions. Operator?
Operator
operator[Operator Instructions] Our first question is from the line of Kirthi Jain from Sundaram Mutual Fund.
Kirthi Jain
analystCongratulations for an improved [ job ]. So my first question is to our Real Estate division. Despite, say, revenue recognition picking up, our margins still continue to be low despite the land being bought at a very low -- historical low cost. So when do we see the margin coming to a normal rate of whatever we had expected? That's the first question from my side. And second thing, what is the launch plan? And what is the current sales trend we are targeting in the upcoming project, in the Real Estate project?
Amit Agarwal
executiveOkay. So first of all, if you see, the sales of [ Realty ] division, as you rightly pointed out, it is based on a percentage of completion methodology, we book the accounting. And as we continue to see a stronger development coming and the faster progress on the project, as we outlined, that now we are achieving good level and faster construct, as well as the good traction, the sales velocity is improving, over the next few quarters, you would see an improvement in the margins. Because it is just mathematics, the accounting norms, which enables us to account for in this business. Now going forward, on your second question, we have been very -- seen a very good traction on our project. As you would witness that in the Thane region, this is -- this location couldn't have been better. Any location could not be better than this. We have reflected, based on the 179 bookings made during the quarter, which shows the people's conviction about this project with that level of amenities in the affordable housing, which we are providing. That is clearly the testimony in terms of. And it is not that the bookings have shown a drop in the month of January and February. We continue to be higher. We continue to see a good level of bookings, very similar the way we saw in the third quarter. So I think, in our project, the progress is very good. And if I look at it, on total inventory which has been launched, if 50% has been already booked, that reflects upon that the project has gained the right traction.
Kirthi Jain
analystSo any further launches will take place, sir?
Amit Agarwal
executiveWe have already launched 8 towers as we speak, and we have another 2 towers to launch. So we are planning to launch in the next few months [ It is the ] -- as we say, there is a certain inventory. And in this business, one has to calibrate the inventory and the launches. So in the last 2 years, we have launched 8 towers, 2 towers are remaining to be launched, which we will also launch, let's say, in the next few months.
Kirthi Jain
analystEBITDA margin, when -- like when we should expect improvement? And what is the level of EBITDA margin we should expect?
Amit Agarwal
executiveSo we would not like to comment about the EBITDA margin per se. And as I mentioned, the activity in terms of the construction phase has begun, which will enable us to do the accounting of revenues on a percentage of completion but [ that's ] in the next few months. So that will enable us to record better revenues as well as the better margins.
S. Pokharna
executiveSee, I'm Pokharna. I look up the Real Estate business as well. I just want to add, in September end, we will be launching premium segment flats also, 3 BHK and 4 BHK.
Kirthi Jain
analystOkay. Sir, then with regard to debt reduction, like how much debt reduction furthermore you can see, sir, from the...
Amit Agarwal
executiveYes. The focus of the group has been very clear that whatever be the cash flow generation has been primarily deployed for a debt reduction. If you see in the -- during the pandemic period, the company has been consistently able to maintain a cash balance around the 600 mark as well as did not take any additional debt. And in this recent quarter, we have been able to reduce the debt. So that is clearly the methodology that we are going to follow. And I can tell you that whatever be the cash flow generations with our tight cost rationalization and working capital management, we will be using it towards debt reduction.
Kirthi Jain
analystWhy are we keeping such a large cash? We will be having franchise limit [ side ], sir. Instead we can go ahead and pay to the bank itself seems like you would be earning instead of, say, we would be paying to bank 10 percentage of whatever the rate, and we will be earning about [ 5, 6 percentage ] will be -- so that would be creating a loss of treasury, sir, treasury income?
Amit Agarwal
executiveSo I'll tell you, what has happened is, as a philosophy of the group, what we have been doing is consistently we have been maintaining a certain cash balances. If you see, our cost of borrowing is in the range of 8.5%. So there is a small negative carry, but it provides an additional comfort in terms of these pandemic times. There, you need to keep adequate cash balance for any kind of unforeseen circumstances. Therefore, it is appropriate for us as a business, as a policy that we keep. And we are not going to increase it to INR 1,000 crores or so. And that is exactly reflected, that even in this quarter, we maintained the cash balances of around INR 600 crores. And what is beyond that, we have gone down and paid down the debt of INR 233 crores in the quarter.
Kirthi Jain
analystSir, how is the [ delivery ] progressing, sir? Like any improvement are we seeing from the December run rate? Or anything you want to highlight on the January progress? Or is it getting weaker business because the festivals have gone up, completed? So how you will see the [ January cool ] and the time save?
Amit Agarwal
executiveLook, Raymond is a conglomerate. You have different businesses, and every business will charge their own part. So in terms of my suitings business, the whole thing is that the weddings dramatically have been not there in the summer period. Now people had some weddings with certain restrictions in the third quarter, maybe October, November, December. Now a large part of the weddings is expected going forward in the first fiscal quarter. And if I understand, recall right, there are fairly large number of wedding dates in the first quarter. So then our stockists, our wholesalers are building up their inventory as we speak today in order to cater to such increased demand. So clearly, the suitings market is going to be very, very strong. Now if I come to back to the shirting, we have seen also that there is an adequate pickup happening. So if I look at it in the Branded Textile segment, we are seeing a very good recovery. If I look at the apparel segment, obviously, there are certain challenges faced in that segment because still, the stores in the Tier 1 and Tier 2 cities, people are bit hesitant to go out, go to the cinema theaters, go to the shopping malls. And if one goes to that places, then he picks up a shirt or a trouser pair. So that's a little bit slower recovery vis-à-vis the other products. In my engineering and auto business, as I mentioned, we have seen a full project recovery. On the Real Estate business, as I mentioned, we are seeing exactly the same traction level as we saw in the third quarter in spite of an increase in the stamp duty by 1%. But since there is a demand -- and the beauty of our project is that it is in the affordable 1 BHK, 2 BHK. So it is a real user. We don't have an investor community coming into this project, it is more the user. So therefore, people in the pandemic have realized, and I'm sure you know that we remodeled some of our apartments and provided a balcony. So we are very much in tune with the likes of the customer, the demand pattern, the behavior of the customer. We realized that clearly there was an ask from a lot of customers that we would need a balcony. Even in the 2 BHKs, we have been able to provide a balcony, which gives them -- enables them a greater comfortable living.
Operator
operator[Operator Instructions] Our next question is from the line of Harsh Shah from Dimensional Securities.
Harsh Shah
analystMy first question is a follow-up on the previous participant's question on Real Estate. So would you be able to provide numbers in terms of what is the construction cost first versus that we are incurring on our project?
Amit Agarwal
executiveNo, see, look, these are some of the factors which are the basics the way we have articulated and we manage our business, so it would be very difficult for us to go into the specifics of giving a construction cost. And these are some of our unique ways. We have [ shown ] certain efficiencies. I can only give you that perspective that we have been able to cast a floor in a period less than 7 days, 5 to 6 days, which we know in the industry there has been a very different -- a much higher number. So there's a lot of efficiencies we are putting into the project. We have brought some experts who are providing a greater insight how to improvise into the project. So that benefits are getting built into the project.
Harsh Shah
analystWhen you say that the 4%...
Operator
operatorMr. Shah, I'm sorry to interrupt. If you're in a hands-free mode, could you switch it to handset because your volume seems to be very low while you're speaking.
Harsh Shah
analystIs it better?
Operator
operatorA little better, sir. Yes.
Harsh Shah
analystYes. So when you say that you follow percentage of completion method and going ahead as you book for revenue, so is it that the margins will move disproportionately? That is lower and lower costs will be recognized going forward, but revenue will be more and more? Is that what you mean?
Amit Agarwal
executiveSo look, we have given clearly the guidance of profit after tax of 25% on the overall project post completion of this project. So we stick to that. And the margins still -- we will deliver a 25% margin across the project over the next 5 years.
Harsh Shah
analystOkay. Okay. And in terms of business, so how is the inventory in the system moving? Last time when we spoke, you had some INR 1,700 crores worth of inventory. So where do we stand in terms of inventory? And are we expecting any write-offs there? And also, in terms of debtors, if you can throw some numbers as to, are we seeing any concerns there? Or everything is under control?
Amit Agarwal
executiveLook, we have told very clearly that my net working capital stood at INR 1,190 crores, which is lower compared to March by INR 665 crores. So clearly, we have worked on our inventory, which enabled us to get the sales. And therefore, I look at it that this inventory debtor collection is our task which we are completing as we speak. Our focus has been phenomenal in this working capital reduction. So this -- and I said, the true value in this is we have been able to reduce the debt compared to March, if I look at it, from an INR 1,859 crores of net debt to INR 1,583 crores, realizing to INR 275 crores debt reduction. This is coming out of the working capital management. Go ahead, please.
Harsh Shah
analystYes. Sir, just last question. It's again a follow-up. Sir, you had paid some INR 170 crores of ULC fees on, I think, conversion of your land from -- to make it commercialized -- to commercialize the land basically. So how much of that is attributable to the Real Estate project that you are working on?
Unknown Executive
executiveThat is about [ 20% ].
Harsh Shah
analystSorry, can you come again?
Amit Agarwal
executiveYes. So basically, what we are saying is this is for the entire larger piece of the land. So for 20 acres, it would be in the range of, I think, if I recall it right, around the INR 40 crores kind of a number, if I recall. That would be the number relevant for the affordable housing projects.
Harsh Shah
analystAnd have we booked -- have we expensed it entirely? Or we are doing it on percentage of completion?
Amit Agarwal
executiveYes, percentage of completion because that's the methodology laid out as for the accounting standards.
Operator
operatorWe'll take our next question from the line of Mithun Aswath from Kivah Advisors.
Mithun Aswath;KIVAH Advisors;Analyst
analystYes, sir. Just wanted to understand, in terms of the balance sheet, how much of land bank do we have directly under Raymond? Because I think about 12 to 15 months back, you did some value and docking of the land, but that was in a subsidiary of Raymond, and that money was utilized through a rights issue where you subscribe. So I just wanted to understand what is the land bank that you have. Are you looking to monetize anything which is directly in Raymond to bring down the debt further?
Amit Agarwal
executiveNo, no, I think what you have picked up on is absolutely correct. The focus has been deleveraging of the company, which has been very well demonstrated during the quarter. We see cash flow from the operations, be it the monetization of the assets, we are very clear on this part. Now just to give a perspective, this bit, Thane, what we have is a 120-acre land which belongs to in this campus, of which 20 acres is to the school. So that is the piece of land which does not belong into the Raymond. The 20 acres is for the school. And in these 100 acres, we sold 20 acres -- so we are constructing this Real Estate project of affordable and the premium and so on and so forth. And the balance, 80 acres, is something which we have the ability to monetize over a period of time.
Mithun Aswath;KIVAH Advisors;Analyst
analystOkay. And would you want -- would you maybe sell a portion of that? Or you would want to execute all that 80 acres yourself?
Amit Agarwal
executiveSo as I said, we have demonstrated by doing both, that we sold the 20 acres, brought the money into the company as for payment of taxes and whatnot. So we have done one by monetization of the land itself. The second piece, considering the project which I just explained, is going to deliver me 25% of the profit of the project, which enables me to deliver a significant revenue. That is another piece the way we are willing or pursuing the path of monetization. Plus, we are happy to consider both the options if somebody walks in. But I did [ once said ], just coming out of the COVID, I see very difficult chance that somebody walking in and buying the piece of land. But we continuously evaluate and review all the options available to us. We will not leave any stone unturned in terms of deleveraging the business.
Mithun Aswath;KIVAH Advisors;Analyst
analystRight. One question on your FMCG business, is there any thought of bringing that into -- or merging it with Raymond, so that when the demerger happens, the Real Estate and the other subsidiaries, businesses will be in that? And obviously, you will have the textiles in the Lifestyle business. I just wanted some thoughts on that. So that as an investor, Raymond, one is able to reap the rewards of that business as well.
Amit Agarwal
executiveSo I -- look, our all businesses are doing fairly well in each [ given ] right. If I look at it, the textile business or the lifestyle business, so to speak, does well for their piece. The FMCG business does well for its own bit. And Raymond being a 47% shareholder in that does get the benefit of that. So you, as a shareholder, will be able to reap the benefit coming out of it. And so tomorrow, if somebody has to bring in that business into Raymond, Raymond has to make a value consideration to the other shareholders. So it is, on one hand, the same thing that you pay a value consideration today or you reap the benefits up to that point of time. So very simple for us is that FMCG is a core business for us. Now in FMCG, if I look at it, the recovery, I should have covered that in my script earlier, that FMCG business, we have seen also very phenomenal recovery. In October-December quarter, we have seen reaching these guys into the 82% mark level compared to the pre-COVID levels. So we are building new adjacencies, new products in similar to the distribution base. We have a phenomenal distribution base. I think the core strength for the Raymond Group is the brand, the distribution strength, which ascribes a significant value for the business.
Mithun Aswath;KIVAH Advisors;Analyst
analystJust one last one on the textile and the lifestyle business. Your company is terribly undervalued compared to your peers. And obviously, you're doing this restructuring also to possibly unlock value. Is there any thought of bringing in a strategic investor, like a number of your peers have started to do? And just wanted some thoughts on that. And any initiatives that you're taking on the digital side? And how is that playing out right now?
Amit Agarwal
executiveSo the first one, let me respond, and I will ask Joe to respond on the digital side. So let me tell you, if we do anything of that nature, obviously, we will inform you appropriately at any point of time. Our focus, as we can say very clearly, is to demonstrate the recovery in the business by making sure that our reach is right, our product is right. And as you rightly pointed out, the whole thing about the demerger is the value unlock. So you will have one side of the story where you have the branded business, which is the Branded Textile business, which includes the lifestyle and everything -- apparel and everything. And on the other side, you have the businesses which is the Real Estate, the tools and engineering and the equity holding in the FMCG. So that is one thought which we have clearly to unlock the value in a big way. Now I'll ask my colleague Joe, who is the CEO of Lifestyle business, to give the perspective on the digital side.
Joe Kuruvilla
executiveJoe here. So I think on the digital side, I think it's clearly the new norm for us in the business going forward. As you know, it's, I would say, is the new normal. We have taken some very clear initiatives in that direction. The first one is really around the fact of -- we have traditionally been a nondigital order booking system. We've actually moved it from physical to almost a digital rendering of samples and shifting into more of digital swatch books, catalogs and flipbooks, which basically gives us a huge ability to monetize this at any point of time and also increase the speed to the market. So this entire digital order booking is something that we had the opportunity to plot during this particular period. The second big thing that we are very keen on is that we clearly understand that the consumers are going a lot more online, especially in our segments. And it's very critical for us to really catapult our business of brick-and-mortar into a brick-and-click model, which basically then gives us a big advantage to really reach out to our consumers whether they are online or off-line. So that will be a big initiative for us, especially in the lifestyle business, to reach out and take advantage of our 1,600-plus stores across, as you know, the 600-plus towns. Last but not the least, I think it's engagement with our consumers. We had also revamped our own website, which is called the MyRaymond.com. We have completely -- the entire store offerings of our EBO available online, so which enables our consumers to come to our sites and pick up the stock without even going to some of our stores. So these are few initiatives, if I recall, which basically will form the digital backbone of our organization and really take us into a much more stronger and far more closer to our consumers and customers.
Amit Agarwal
executiveAnd just to add, people have been talking about on the retail sector brick-and-mortar, I think we have migrated from a brick-and-mortar to a brick-and-click. So you click it online and buy it or pick up the stuff from the store. So that's the new mantra for us moving forward, making the omnichannel presence, which is very, very unique proposition which we can provide to the marketplace.
Mithun Aswath;KIVAH Advisors;Analyst
analystJust one last question. You have taken numerous steps to bring down costs, and there's been significant improvement despite your top line being at 70% or 60% of normal, you have still reported EBITDA margins higher than last year. I just wanted to get a sense, let us say, 6 months or out, when we are talking after the June quarter, do you get a sense if we're back to those normal quarterly run rates of INR 1,800 crores, which you are doing maybe in September, December of '19, your EBITDA margins are going to be significantly higher, how much of these cost initiatives are permanent in nature? If we can quantify that, I think that would provide a lot of information for investors.
Amit Agarwal
executiveYes. We -- I -- that's an excellent point. The focus during this period of pandemic has been a lot to introspect and see what kind of a cost is there and what's the way forward for the group to identify and the costs which can be taken out or the way of doing a business can be different. And so we have structurally changed a lot of things. And when you do that, you get a lot of permanent savings. I completely agree that we are not going to have the 30% to 33% reduction which we have talked about that will remain as a permanent savings. However, we feel very comfortable to talk about that, let's say, anything in the range of INR 350 crores to INR 400 crores kind of a number we see potentially being there in our business on a going-forward basis. Obviously, there's some inflation here and there will be there. But what I'm saying is that is the kind of structural changes. I'll give you certain examples. We used to call a booking show where we would call maybe 2,000, 3,000 people all across the country, bring them in, take care of their bookings and everything, manual bookings. We have moved completely to a digital. So that saves an enormous costs. The way we are penetrating with our customers, we are the best in the class in terms of having the loyalty. We have got 8 million members with us on the loyalty side. So I'm directly talking to the customers. So the way I would go out, make big ads in the newspapers and such things, I'm not saying I will not do that, but it may be limited. But the way I will reach to my customer is a direct. So I know what my customer wants. So to that extent, there are certain regional offices, suboffices, rentals, we have identified opportunities that how do we renew the levels in the organization. We have tried to consolidate a lot of departments, a lot of businesses together. There were many small businesses we consolidated together and said, okay, how can one work together, bring synergies, bring efficiencies into the business? So there is a lot of effort. And I think a focus team has been working around the clock in the company in terms of targeting and identifying opportunities. If we look -- we had said, I think if I remember right, in the second quarter call, we said INR 52 crores was of our rental savings. We continue to work and we have brought it to INR 65 crores of rental savings. So there is no stone unturned in terms of identifying and it's a continuous process.
Operator
operatorOur next question is from the line of Umang Shah from Edelweiss.
Umang Shah;Edelweiss Financial Services Limited;Assistant Manager
analystSo my first question is -- so actually, I missed your comment on your demerger plans and where it has reached. So if you could just take me there. And my second question is that, out of the total Raymond Lifestyle business, if you could share what is our online portion of sales. So obviously, we are trying to go to brick-to-click, so I just want to understand how much is our success in this quarter at least. Let's -- I mean, the previous quarters would be irrelevant.
Amit Agarwal
executiveYes. So if I talk about the demerger, it is an important part of the evolution of the value unlocking for the group. And what we see is we have got an approval from the stock exchanges, while the application with the NCLT. But we all know that there has been various offices have temporarily closed. They are not been working. We wanted to have the certain clearances, which has not been coming as we speak today. However, we still believe that considering that you have the vaccine in place, things are getting back to normal, we should see that in the next financial year, next fiscal year, we should be able to complete our demerger. And as I said, whenever it is something -- whenever there is something, we will obviously come back and inform to you accordingly. Now as far as the online sales, I think we have seen increase, and I will ask Joe to comment on that.
Joe Kuruvilla
executiveYes. I think it's a good question. I think we clearly see Q3, again, having the increased trend of the online commerce. So we see almost 3x versus the first half of the year. So clearly showing there's an acceleration. And we are quite ready for it. And we continue to make our plans, not just in terms of alliances with the online retailers but also to making sure, as we said, our online omnichannel capability and our own websites, which we'll continue to make sure that our consumer franchise will be exposed to our portfolio online as much as brick-and-mortar, which offers the off-line presence.
Umang Shah;Edelweiss Financial Services Limited;Assistant Manager
analystOkay. Sir, anything to quantify. So out of INR 950 crores of the total Raymond textile business, so I'm including only Branded Textile and Branded Apparel and Garmenting business, how much would be online sales currently? Maybe 10%, 13%, 15%.
Amit Agarwal
executiveSo actually, you see, what happens is we do not go out and disclose the numbers on a channel by channel. We know that, again...
Umang Shah;Edelweiss Financial Services Limited;Assistant Manager
analystTo support the overall company -- as in the overall -- [ textile ] company.
Amit Agarwal
executiveYes, Yes. I think what is important for us is to see that, that channel, we have been able penetrate. And I would not call more a typical online because I believe online is not the criteria. I am looking more an omni criteria. I think for me, that is more advantaged. Because if I follow just online, then I'm one amongst the other. But the way unique opportunity I want to provide to our customer base is that I have the inventory available all across the country. You have, as a customer, can look into that inventory and you can pick up from the next-door stores. And that is the ability, which I have, not many can provide that. Because I am present in 630 cities through the various physical networks. And I have also given an opportunity that if you buy something and you don't want to return it online, you can go and return at my store. So these are some of the new things which we are developing, which we are uniquely positioned.
Umang Shah;Edelweiss Financial Services Limited;Assistant Manager
analystOkay. Perfect. Sir, just one small -- another question. Sir, in Garmenting business, last quarter, our revenue was somewhere close to INR 190 crores and this quarter, it has gone down to INR 140 crores. I was assuming that quarter 3 is the strongest for Raymond as a company. But we have seen some degrowth over it. Can you just explain what was this? And where are we lagging on this? It's not a small question, but...
Amit Agarwal
executiveNo, no, no. So look, for us, every business is very important, are very close to our hearts. So absolutely, very clear. We do watch, but you know that late November onwards, the pandemic impact of the second wave, the way it has hit the U.S. and the European market, which is our core market for the export segment, has clearly impacted and pushed back. We are ready with certain deliveries -- and Japan, obviously, pushed back our deliveries at the end of the back end of the quarter. So we could not dispatch. We are ready with such inventories. And actually, we are waiting for an opportune time when we get a green signal, we ship out those inventories. So -- and we all know that the lockdown this time around is a little more severe in that part of the world. And people are very careful. You -- I can tell you the shipping -- the ship standing at the docks in Rotterdam and all have been standing there for 60 days and they are not been unloaded. So it's a little tough environment out there.
Operator
operatorOur next question is from the line of Raghav Kapoor from ActiveAlpha.
Raghav Kapoor;ActiveAlpha Group;Managing Partner
analystAmit, appreciate all your comments on cost rationalization, and you've addressed many of my concerns regarding that. One concern that needs to be addressed is that in your balance sheet, you stated that you own boats and aircrafts worth INR 30 crores to INR 40 crores, depending on which year you booked it. Begs the question why a company like Raymond needs boats and aircrafts. And secondly, what are the running costs expensed with regard to these line items?
Amit Agarwal
executiveSir, look, we were in a Branded Textile business. For having the brand, you need some way for advertisement and sales promo. And that has been the philosophy, that you use some of these things as well. It is not a significant part of it, but some of it is on account of the advertisement, the sales promotion, which you need to take it forward.
Raghav Kapoor;ActiveAlpha Group;Managing Partner
analystWhat is your running cost for this? Because naturally, this should be then included in the advertising expense that you incur.
Amit Agarwal
executiveI would not recall what it is, must be very small number. I would not know that. [indiscernible]
Raghav Kapoor;ActiveAlpha Group;Managing Partner
analystJust one recommendation of the corporate governance issue, this always looks and stands out as something which is odd. Recognized you need to do branding and marketing as you suggest, but having these on the balance sheet of the company which investors have invested in tends to raise those flags. So if it's possible to park these elsewhere, I think that will give us all, as investors, more comfort that the corporate governance is the highest standard.
Amit Agarwal
executiveSo no, absolutely. We believe in the corporate governance of the highest standards and very well it is demonstrated. If you see, based on the way we are explaining, operationalizing things, the way the focus has been on the debt reduction, working capital management, that reflects upon everything. Now these things, one can go out -- I'll tell you there are certain businesses, I'm not talking about the Raymond, who does advertisement in a way very, very different manner. Somebody does in a very, very different manner. So it is the choice of the company, the strategy of the company, how one takes forward and the sales and methodology of this. And these are not new purchases in any case. It has been historically has been there for a very long period of time.
Operator
operatorWe'll take our next question from the line of Mithun Aswath from Kivah Advisors.
Mithun Aswath;KIVAH Advisors;Analyst
analystYes. Just one follow-up. It is more -- only if you are able to answer this. In FY '22, do we aspire to maybe come back to FY '19 or FY '20 sales revenues in the -- in your larger segments of business? Do you see that happening if there are no impacts of COVID? Or have you seen some sort of deterioration in the marketplace itself because of changing consumer habits? Or do you just see that recovery will happen once things normalize? So I just wanted your own internal perspective. Because if you are to -- able to achieve FY '19, '20 revenues, obviously, your profits are going to be much higher with these reduced costs. So just wanted your thoughts on that.
Amit Agarwal
executiveI think -- first of all, can I say that we are completely out of uncertainty? In my opinion, the answer is no. We still have certain uncertainty unfolding every day, year over year, in terms of the COVID impact. We thought by September, October, as somebody mentioned about the Garmenting business, we really were thinking that October, November, December, we can repeat exactly the same revenue number. But unfortunately, because of the severe impact there, which is still continuing as we speak today, has an impact. Can I say in the next 6 months? Hopefully, yes. The vaccination is on its way. Vaccination is already there. People are getting vaccinated. But I think the apprehension which one carries today in terms of really going out and spending time and going to the wedding aggressively, not just the immediate family, the larger group, that is bit still little uncertain. People are little reluctant. Shall I or shall I not go? So I think that has an impact. And you're absolutely right to say that once, if we take out the impact of the COVID, the way we have restructured the business in terms of the cost and the structural changes on the working capital management, with the fashion we are bringing, the designers which we have got, the way they are bringing the products every day and making not 2 seasons, we are bringing 4 seasons, let's say, even the summer bookings which we just are in the process of completing, phenomenal bookings. I look at it, absolutely phenomenal. So that reflects upon that once you take out -- the minus the pandemic impact, I think we are poised to get exactly back to the same level. I cannot comment in terms of number crunching, whether it was an FY '19 number or an FY '20 number. But for the fundamentals which we have been able to achieve today, it gives us a comfort that we can be very well be there. And look, in certain businesses, we have already got it. So that's the confidence I can say. Putting a number would be very, very difficult because the uncertainty is still -- there is an overcast.
Operator
operatorOur next question is from the line of [ Ravindra ], an individual investor.
Unknown Attendee
attendeeSir, how demerger will unlock the value of shareholders?
Amit Agarwal
executiveSo demerger, again, it is very simple. Today, the Raymond is considered as a conglomerate. And based on all the experts like you all, who are large investors, who have always explained to us that a branded business vis-à-vis a conglomerate, there is a difference in the valuation. So that's why...
Unknown Attendee
attendeeWhen will it be? The demerger [Foreign Language]
Amit Agarwal
executiveAs I mentioned, it will be done in the next financial year.
Operator
operator[Operator Instructions]
Amit Agarwal
executiveSo thank you very much. Really appreciated all of you participating in the Raymond's third quarter earnings call. We look forward talking to you in the next quarter.
Operator
operatorThank you very much, sir. Ladies and gentlemen, on behalf of Antique Stock Broking Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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