Redrow plc (RDW) Earnings Call Transcript & Summary

September 14, 2022

London Stock Exchange GB Consumer Discretionary earnings 41 min

Earnings Call Speaker Segments

Matthew Brennan-Pratt

executive
#1

Good morning, everybody, and welcome to Redrow's Full Year Results Presentation. So -- but in first half, everyone at Redrow would like to express their deep sadness at the passing of Queen Elizabeth II, who dedicated her life to the service of our country. Our thoughts and condolences are with the Royal family as they grieve their immense loss. Moving on to today's presentation. I'm sure you don't need any introductions, but I'm Matthew Pratt, Group Chief Executive. And as you can see, Barbara, as ever our Group Finance Director. I'm very pleased to say that 2022's Redrow's underlying profits have returned to record levels we achieved in 2019 prior to COVID-19. At the same time, we have grown the business whilst continuing to evolve our successful strategy based on our market-leading Heritage Collection and prime locations. Redrow's disciplined approach in delivering its proven strategy and effectively managing both higher price and build cost inflation has underpinned these record results. We have improved customer experience, driven efficiency and pushed forward on improvements to our product range in part to incorporate our climate change objectives. So to start today's presentation with a summary of our record results. Turnover increased by 10% on 2021 to GBP 2.14 billion and was in excess of the pre-pandemic record set in 2019 of GBP 2.11 billion. Underlying profit before tax at GBP 410 million was up 31% year-on-year and just above the previous record set in 2019 of GBP 406 million. Underlying earnings per share has increased to 96p in 2022 from 92.3p in 2019. And our full year dividend per share has also increased to 32p compared to 30.5p in 2019. This is in addition to the previously announced GBP 100 million share buyback we began earlier in July. House price inflation was a major feature of the market, something we recognized very early. The average selling price of our house of our private reservations increased by 12% during the year, reflecting house price inflation, geography and product mix. Throughout the year, we effectively managed the balance between volume and price. Customers appreciate the value of our highly desirable products and places which are perfect for the market. During the financial year, we focused our land buying mainly on land replacement and some moderate growth, all at our normal average hurdle rates. At the same time, we maintained our disciplined cost control. Once again, we secured a 5-star NHBC customer recommendation rating, with a score of 94.5%. We have made excellent progress on our climate objectives and kicked started a number of projects to deliver our strategy. We signed the government's voluntary fire safety pledge and have set aside GBP 200 million provision to remediate any building in scope, regardless of the role we played in its construction. Trading for the first 10 weeks of current financial year have been positive despite macroeconomic uncertainties. Although the market is moderating, our homes and developments remain desirable and enable us to target both the new home and secondhand market. The value of private reservations was GBP 360 million compared with GBP 340 million for the first 10 weeks of 2022. The reservation value per outlet per week was GBP 296,000 compared to GBP 294,000 last year. So in summary, over the last few years, the market has been incredibly strong with elevated demand, partly resulting from people's changed priorities around working from home. We are now seeing a return to a more normal market where demand is moderating to historic levels. We capitalized on last year's strong market with our focus on house price inflation. This was possible because of our strong differentiated products, and these gains are now embedded in our forward order book. This provides the business with additional resilience to weather any potential deterioration in the macroeconomic picture. In this market environment, our Heritage Collection remains highly desirable. Our focus on innovative place-making paired with our premium detached homes keeps us well positioned to meet the requirements of our potential customers. The fundamentals of the market remain good. Interest rates, despite recent increases are at historically low levels. Mortgage availability is very good and employment levels are strong. We are well aware of the challenges of the increase in cost of living. It's clear our quality new homes will have a growing and additional point of differentiation from the secondhand market around energy efficiency. We had a strong start to the first 10 weeks trading of our new financial year. Our revenue per outlet continues to be market leading at levels of GBP 396,000 per outlet per week, demonstrating the desirability of our Heritage Collection. Our colleagues and partners strive every day to create quality homes and places for our customers, and I'd like to once again thank them for their dedication, hard work and support, which is so crucial in Redrow's ongoing success. The advantage derived from our people combined with our approach to evolve our proven strategy places Redrow in an excellent position to continue its strong progress. And with that, I will take some questions. Thank you.

Ami Galla

analyst
#2

Ami Galla from Citi. Just few questions from me. First one on your land strategy forward. Do we continue with the sort of land replacement -- on a land replacement basis going forward? And have you tweaked your hurdle rates at all in the current market? Also on planning, can you give us some update on how things stand and how much planning risk do we consider for the 2024 targets? And the second one really is on 2023 and the current forward sold position that you hold, which is quite high. Is the sort of opening of new sites a bottleneck to further beat to that sort of volume assumption -- that stands in FY '23 today, given the sort of strength of your order book position? And the last one really on the market, as we kind of think about the sort of stresses around affordability in this market, are you seeing any delays in completion of chains for home movers that could potentially delay them completing these purchases?

Matthew Brennan-Pratt

executive
#3

Right. So lot of them to answer to. Well, it covers them all in there. Right, let's start with [Indiscernible]. Barbara, do you want to pick up -- you probably want to pick up outlets for '24, did you want to pick up that one?

Barbara Richmond

executive
#4

Yes.

Matthew Brennan-Pratt

executive
#5

Let's just plan it out very briefly, mention planning. Let me start around strategy, I think I said in the presentation as far as we are concerned at the moment, we bought a hell of a lot of land in 2021, which is now insulated as going forward in terms of our land bank. Now we expect to work on the basis of land replacement, so with probably a moderate element of growth going forward. So that's what our plan is going forward with regards to land. With regards to planning manually, we get planning, but it's incredibly slow, you know, incredibly slow. And it's disappointing to see that many of these sites are slow despite the fact that we're having little objections too. I mean it's just an overview. It continues to be over bureaucratic. And there is clearly a shortage of planning offices out there to deal with. And from our point of view, we request the government would move to address this situation because it's not just housing industry that relies on planning. It's everything else. And clearly, if we can get that moving, it will help the economy. With regards to markets, I think it's fair to say we've seen 2 years of an extremely strong market. I think that's the one thing to point out. We have multiple buyers for every single one of our plots. But I will stress that at the moment, we are seeing what we would consider a normal market. We're always going to get back to this point where a normal market was going to return. But ultimately, you've got to look at what we've got out there in terms of the underlying fundamentals of the business. We've got great sites. We continue to have great sites, because we require it to get those purchases. We want to be -- buy houses more aesthetically pleasing. So we've got to be in great areas where you've got more discerning customers. The mortgage market continues to be incredibly strong and incredibly competitive. You can still get 95% mortgage on the first time -- on new builds now with Halifax and the likes. But you got to remember that our products with regards to our customers are normally onward movers. So most of them will come with deposits anyway, with large deposits. So that's pretty strong from those point of view. Ultimately, there's underlying supply of homes across the U.K. still, and that continues. And the one thing we've always got to remember with regards to the market -- the new housing markets, we're tied to the employment market, particularly. And ultimately, what you've seen in employment is very, very strong and continues to be, do so. So overall -- the other thing I'll point out in ours is, we have a resilient cash buyer market. 33% of our sales last year with cash, cash buyers, which I imagine outstrips the majority. Many of them are downsized as cash from sales. So that is very strong. But the other thing I would say about the market generally is energy efficiency, will start coming to its own, because we've seen the costs now coming out with regards to energy going forward. The savings you can make by buying new home is significant, and therefore, that will underpin the market for a long time. And then on top of that, we got a massive order book. So that was probably picture of the market. I mean, so affordability is probably less. Delays in completion of chains, we're not particularly seeing it. There is some delays out there relating to conveyances, but it's all because everyone's busy. It's just a slight slowing, but nothing very known, to be honest with you. I think the sold point, do you want to pick up on the that?

Barbara Richmond

executive
#6

Yes. So basically as I think people are aware, we forward sold more than we normally would be. I think that's fair to say with the record order book and everything else. There is a sort of specific reason for that in that the social element of our order book is significantly higher this year than it was last year. It's up from 35% in '21 to 44% in '22. So that's really the main part of the reason in terms of the order booking. The volume, the number of private units is actually down. And we've said before that our aim with private units is not to sell too far forward, because you've got HPI coming along, so you don't want to sell too far forward or otherwise you've got no HPI on what you've sold and you've got build cost inflation on what you've sold. So we've been specifically trying to control that as have others. So that's the reason for the forward sold position being quite so strong. I've talked to people, a lot of that comes through in the 2023 turnover. So our 2023 volumes, 22% of our volume in 2022 -- sorry to use 2, 22s -- was social. In 2023, we expect that number to go up to 25% of our volume. So most of the volume growth that the group will see in 2023 will come from social. There'll be very little from the private. In terms of outlets, I think the situation on outlets is that we averaged in 2022, the sort of number of outlets that we expected at the start of the year. In 2023, we're targeting an average of 120. We actually opened 2023, the financial year with 123 outlets, but we have got quite a lot of closures coming along. And we've got new openings, but those new openings really don't come through till towards the end of financial 2023 and into 2024. So I think we'll end 2023 with just over 120 outlets, with an average of 120. And then in 2024, we clearly need to open a lot of outlets to get to the 134 average. So we understand that. But although the planning process is slow -- it's very, very slow because we've got the land, the planning is happening and our anticipation is, even with the slow process, that we'll open a lot more outlets in the first half of 2024 financial than we've done in the past. In the last few years, our outlet opening has been predominantly in the last quarter of the financial year. Hence, the average is being what they are. But this year, it's certainly in 2024 based on where we are with the land -- we already own this land. And a lot of it is already in the planning process. It's just it's taken an ultimate length of time to get it through. So not -- I don't think -- I'm not saying it's easy, but at least we have the land and it's in the process now. And we think even on current time scales, we can get there.

Matthew Brennan-Pratt

executive
#7

I think in hurdle rates is where we are continuing to buy land, our historic average hurdle rates as well.

Barbara Richmond

executive
#8

Yes.

Aynsley Lammin

analyst
#9

Aynsley Lammin from Investec. Just 2 I think. First of all, what was the pure HPI for FY '22? And are you still seeing HPI come through over the kind of last couple of months? And then secondly, just maybe a bit more color on recent trading for the last couple of months. In terms of cancellation rates, are they still running around the 19%? Have you seen any increase in those? And is there anything kind of regionally or product wise to talk of, different trends across the country?

Barbara Richmond

executive
#10

Sure. Yes, I mean it's very, very difficult to say what the pure HPI figure is for 2022. We know that the average selling price is up double-digits. You'll have seen that and the same is true of reservations. However, there are significant mix effects in that, in particular, for example, in terms of outlets, the reduction in outlets that we've had has been predominantly in the north. So our volume of reservations in the north is down year-on-year by a fair junk, whereas you've got a small reduction in volume in the South. So that mix effect is having an impact. Secondly, as you know, we've been moving more and more towards better locations and a better mix of property, and that's also having an effect. So as I say, it's quite difficult to distinguish what's mix from what's pure HPI. But if I had to have a guess, I would say it's high single-digits is pure HPI and then there's a whole chunk on top of that, which may be, I don't know, 3% or 4% due to mix.

Matthew Brennan-Pratt

executive
#11

Okay. With regards to recent trade, I think you've seen the figures. We were 0.61 in the first 10 weeks. I think it's fair to say that it still remains pretty strong out there. Bearing in mind our average selling price, I think we're probably towards the top end amongst the developers have reported. Ultimately, we still do have minimal stock out there as well, so people tend to be buying at the early stage of homes and committed to do that. So with regards to trading, we're pretty happy that -- as I said, it's back to a normalized market. Sales are out there, business still coming in -- we're pretty confident.

Aynsley Lammin

analyst
#12

The cancellation rate?

Matthew Brennan-Pratt

executive
#13

Cancellation rate hasn't changed. Remains the same as last year.

William Jones

analyst
#14

Will Jones from Redburn, 3 please. The first, just on the movement in the Heritage ASP, which I think in the end was about GBP 4.37 million through the P&L last year. Just from here forward mix effects that we need to think around against that base, please? Second one is on outlets and whether you'd be willing to share the number of new openings that, A, you achieved last year and the number you need for '23 and '24? And then lastly, just around build cost, that 10% comment, was that June-to-June as opposed to averaging the P&L? And what's your best guess for June-to-June this year?

Matthew Brennan-Pratt

executive
#15

Okay. Obviously, build cost you can do?

Barbara Richmond

executive
#16

Yes.

Matthew Brennan-Pratt

executive
#17

Moving on Heritage and outlets, it's same question. I mean build cost we said its 10% and actually June-to-June. I think going forward we expect it to continue to go -- to be increased. We don't expect it to level off. I think we've seen in the last couple of -- the year was an interesting year in terms of build costs. We didn't probably expect it to be as high as it was certainly in the half year. But there's 2 things that happened, commodities in the first half of the year, prices increased in the second half of year was all about energy. Interest in the first half was very much about lack of supply as well. But what we are seeing in the second half was actually we are getting an increased supply and it's becoming less of an issue. So we do -- we intend to offset the other, but energy would depend where we are with energy, but we are expecting to see some continuity in the past price inflation. But clearly, we've been working with many of our subcontractors and suppliers for a very long time. And so that always helps us. And ultimately, the other thing I would say is, Redrow is an incredibly standardized business in terms of the fact that our Heritage Collection is welcoming, well planning authorities in most locations. And therefore, the products that we tend to buy, we can buy in bulk as well.

Barbara Richmond

executive
#18

Yes, in terms of Heritage, I mean, we've got an -- well, the heritage ASP looks specifically at Heritage, it's GBP 433 million. If you look at private homes, excluding apartments, it's GBP 437 million. So if you build a bespoke in, it's about that. In 2023, I would expect that to be slightly higher and the reason for that being that when you look at the outlets opened in 2022, the biggest element of outlet opening in 2022 was in the Central region. And the ASPs in the Central region are higher than in the North. So I would expect to see the ASP move in terms of heritage slightly higher over 2023. I think the blended ASP will also move up because that increase in ASP in the private will more than compensate for the higher social. So I think the ASP will move up by perhaps a couple of percent overall in terms of blended. And in terms of build cost -- sorry, in terms of outlets, I mean the outlets in 2023, we're probably looking at about 20 new outlets in '23. And in 2024, we're clearly looking at something more like 30. So it is a big step up as you -- as I made the point earlier. And in terms of build cost inflation, yes, the 10% is year-on-year as we speak. And we -- our projection or our expectation for the current financial year is around about 7% for '23, FY '23 June-to-June.

Matthew Brennan-Pratt

executive
#19

June-to-June.

Barbara Richmond

executive
#20

Yes, June-to-June.

Charlie Campbell

analyst
#21

Charlie Campbell, Liberum. Just a couple of questions. Sorry to go back to the market, but just wondering if you're hearing or seeing any change on the ground, people getting maybe a bit more cautious? And also a related point, whether you would expect -- I mean, people have talked about seasonality coming back, normal markets. We probably anticipate a pickup in sales rates through the autumn. Is that kind of a realistic expectation? And then the second question on energy efficiency. Just wondering if you've benchmarked a Redrow home against a kind of comparable secondhand home, existing home, just to see what the saving is? I guess that's become more material these days, so.

Matthew Brennan-Pratt

executive
#22

Yes. Okay, with the market -- as I said, we used to have multiple buyers. We probably now running back to a normalized market and we are generally back to a normalized market. So I'm not seeing anything different from that. Bearing in mind, we're still making people commit from the foundation. We've got no stock out there, and we're still selling. So with the 0.61 is pretty top end for the industry. So I can't -- the market, I'm quite happy with. It's normalized. It's where it's been. I think people have short memories from -- before COVID, I think, is the issue. So we're quite happy with that. Energy efficiency, I mean, there's plenty of stats out there to work out. I think [ Jack ] has even put a note out there suggesting, talking about GBP 4,000 to GBP 5,000 for a new property compared to an old property. So the opportunity for people to move forward. I think it'll become a differentiator for the energy if it continues to be at the price as it is. Then, you know, buying a new home will have a specific advantage. We've always known for selling advantage. But now this is -- it's off the scale in terms of advantage to buy a new home in term for the energy efficiency. So I think from our point of view, the cost of making an old home into a new one, you're talking GBP 12,000, GBP 15,000 right on B grade. But we're looking for the Air Source Heat Pumps. There is a transitional period at the moment. We may well move to Air Source Heat Pumps a bit earlier than many of those, and we can -- we factor that into our costs, mainly because we like the aesthetics of our homes and we'll be using those in advantage. We've done -- we have done some trials. We've trialed a couple of houses, exact same houses, one with a gas boiler, one with electric gas source heat pumps, the gas boiler, effectively. Interestingly, the cost was the same in the end. What has happened is the Air Source Heat Pumps being obviously 300% efficient, whereas a gas boiler is 83% efficient. So it was drawing 1/3 less energy required to do in the Air Source Heat Pump, but the problem is here at the moment that gas is 1/3 of the cost per therm of an electric therm. So -- but ultimately, we are seeing -- and that's data that we've captured as we go forward. So we're seeing that on a like-for-like basis. But clearly again, second-hand markets, it's a completely different ball game. But gas and electric side-by-side, they're costing about the same with an Air Source Heat Pump at the moment is what we are looking at. So it's -- the trials are looking pretty good at the moment while we can use. I think the one thing we've got to be careful of is our industry is not just the fact of putting these energy efficiencies, those dealing with the customer and making sure that actually -- partly we're doing these trials is to understand what the customer point of view is and how they work with them because we don't want people coming back to us. We want them to fully understand how they work. So we're trialing them out for how they work with sound, how they come on. I think it's a different approach, but its different approach to these Air Source Heat Pumps. You can't turn them on instantly and expect it to be hot in your home. You got to plan for it in advance. So we're working on with what we're going to do with customers really and making sure they're well aware of the new technology going forward.

Charlie Campbell

analyst
#23

So can I just push or the autumn point. I mean, you would expect the sales rate to pick up in autumn, is that your expectation?

Matthew Brennan-Pratt

executive
#24

Yes. I mean I was in the Board, wasn't I? I mean, we have seen incredible seasonality this year, and it has been a strong year for holidays. So we do expect to see an uplift in the autumn market.

Barbara Richmond

executive
#25

I think all the people will be reporting in October, we'll be reporting with the AGM in November. And I think that's when we'll have a really clear picture of what's happened in the autumn.

Glynis Johnson

analyst
#26

Glynis Johnson, Jefferies. I've got a few, but hopefully they're very short, but get your pens ready. The land market, is there is any nuance in the most recent weeks? Are you seeing some land that's previously gone to a competitor come back on the market? Green mortgages, is the value of that energy saving, is there anymore talks in the banks about maybe factoring that in? Reasons for cancellations, I don't know if you track them, but are you seeing affordability come in at all in terms of people's reasonings, extras, how big can they go? And then cladding, how much of your cladding provision is to cover what's in the fund and how much is for what you will, third-party remediate, i.e., how much are you going to have to pay VAT on and how much -- well, you have to pay VAT on?

Matthew Brennan-Pratt

executive
#27

Do directions and cladding, and I'll do the other 3.

Barbara Richmond

executive
#28

Yes.

Matthew Brennan-Pratt

executive
#29

Is that right?

Barbara Richmond

executive
#30

Yes.

Matthew Brennan-Pratt

executive
#31

Okay, land market, I think it's -- we are seeing sites come back to market. I think what we are -- we are putting bids based. We are being selective as what we're buying. We are putting bids on the basis of what we expect to do. So in other words, if we sit a second, we sit a second, but being able to stand on it is the point that we're trying to get to. And we are seeing them come back. I think the issue with the land market is it's -- in terms of what we've been buying over the last 12 months, you could see that there is -- you get better margins by larger sites. I mean we are, by the way, buying everything on average on our hurdle rates. So there's nothing to worry about from there. But we are -- so the larger the site, the less competition, which is pretty obvious and we can put the money out to do that. So when you again saw the nationals, it's quite easy. The smaller sites, what we've probably historically seen, seen a hell of a lot of bids in smaller sites. SMEs coming into play on those. We're expecting that that will probably cool off a bit with the market normalizing. So we expect to have an easier land market, should we say, or more acceptable land market. But we're happy that we're still buying, we're still buying our hurdle rates. We're still buying in the areas that we want. We know which is a Redrow sign, which isn't. We need sites that really fit our mix, which is 4-bedroom detached house with somebody who's prepared to pay an additional extra for an aesthetically pleasing house and the advantage that comes with it. So I think that's the land market for you. Green mortgages, you probably interest the banks more than anything else. I mean, historically, there has been green mortgages out there. But when the interest rates have been so low, the difference between the 2 has been negligible. If the interest rates did continue going up, you might well see a difference between the 2 and green mortgages may well come into their own. But that is a question for the banks really now. They're lending from the Bank of England as well as they understand as to how much they're lending on carbon advantage products. Reasons for cancellations, we're not seeing any particular difference in cancellations, non-affordability.

Barbara Richmond

executive
#32

Non-affordability, yes, I mean the reasons are the same reasons as ever. So affordability being one of them, chains collapsing being one. I mean it's all the usual stuff. But there hasn't been a change in the blend.

Matthew Brennan-Pratt

executive
#33

Yes.

Barbara Richmond

executive
#34

I think on green mortgages as well, I mean it will depend on what the banks do about their own mortgage books because obviously, they are under pressure from the government to reduce their energy efficiency. And part of doing that is only lending uncertainty PC ratings. So the pressure might come indirectly that way, which will be obviously helpful to the new build market.

Matthew Brennan-Pratt

executive
#35

Yes.

Barbara Richmond

executive
#36

In terms of extras, we're now at 2% of turnover on extras, 2% of homes turnover on extras. And our assumptions going forward are that it will remain at that sort of level. Obviously, things do get tight. It will -- there's a likelihood that would come down because obviously, people haven't got the money. They will have to wait until they've moved in and maybe a period after they've moved in. If you have the money, then it's a win-win situation for them to do it before they move in and to buy those extras, but you just never know what would happen if belts are really tightened. But I think certainly, over the medium to long-term, there's no question that we can continue to deliver a 2% of turnover on extras. And we're always looking at ways to improve that and increase the offering to the customers without detracting from our ability to build the houses at the same time. And in terms of cladding, yes, absolutely. I think because of the fact that as you well know, a lot of our buildings were not built by ourselves. They were built by other people, and they were built by other people a long time ago. And therefore, when the building safety form was set up, those people never told the people who did the [ DOB ] contract. They went straight to the BSF for the money. So we'll probably have a higher level of money that we will be reimbursing the BSF with -- than all the people and the figure is just over GBP 60 million. So basically, we've got GBP 135 million that we will be either taking over contracts or the contracts just about to start or they're brand new that we're now working on with the management companies, but we will have over GBP 60 million that we'll be reimbursing the BSF fund with. So that is why -- obviously, we won't be able to reclaim VAT on those.

Glynis Johnson

analyst
#37

But that VAT is included in your provision?

Barbara Richmond

executive
#38

Yes, where we can't reclaim it, it's included.

Clyde Lewis

analyst
#39

It's Clyde Lewis at Peel Hunt. Three, if I may. One, just following on from Glynis' question there on cladding. Just, Barbara, your best guess I suppose in terms -- sort of timing of the cash outflow spend on that would be helpful. Second one on Colindale. Can you just sort of, I suppose, update us as to how that build-out is going and I suppose the timing or lumpiness of completions and revenue from the site? And then the third one was around, I suppose, the debate about land hurdle rates and I suppose your aspiration, obviously, to grow and develop the business. How do you suppose sort of juggle that? If land prices do remain elevated, that sort of balance between HPI and build cost inflation does creep into sort of negative territory. I suppose the real question is, where do you sit on not pushing hard for land versus sort of ultimately shrinking the business if you don't buy it, i.e., that sort of balance?

Barbara Richmond

executive
#40

Okay. So if I start with the first part then. So in terms of cladding, because we have a big chunk that we're reimbursing is building safety from ways, plus we're taking over contracts which are close to signing with the BSF. So we've got work effectively underway where we've provided soft loans and things like that to the people to start work on those buildings. So our spend is unlike some others, I think, is weighted to the earlier part of the 5-year cycle. So we expect to spend not far off GBP 100 million in financial 2023, probably around GBP 60 million something in '24 and then down to about GBP 20 million and then GBP 15 million. So that's how our spend is very much phased in years 1 and 2 due to the nature of what we're doing. In terms of London, the build-out sites, we've got another GBP 45 million to go. So in FY 2023, you'll have GBP 45 million from the build-out sites, and then that will be it. The build-out sites will be over. And in terms of Colindale, I mean we basically -- if you assume an ongoing revenue from Colindale for the next few years of around about GBP 100 million a year, be about right.

Matthew Brennan-Pratt

executive
#41

Yes, moving on to land, where as you know, it's a residual value. The land value is a residual value based on the current sales prices and current build costs. So we still work on that basis. I mean there's certainly been no plans not to continue to buy land at the moment. We are expecting to do replacement with some element of uplift. As I said, we know we bought hell of a lot in not last year but year before. We bought GBP 3 billion worth of GDV, which will insulate us for going forward. But it's -- the land market, there's a little bit of a disconnect at the moment. It's -- still a lot of people out there buying. We're probably looking selectively at every piece that we buy. We're not buying for buying sake, and we're not buying to go for massive growth. We're going for steady growth. So from our point of view, that land prices will have to come off because they have to reflect the current build cost and inflation from that point and the fact that where house price inflation will get to. So that will come off, but there's still good opportunities out there. I mean we are still seeing good opportunities. And there is still people out there who only want to sell to Redrow. They see the value in the fact that certainly if they've got all the holdings in the area or it's a big site, to get those up on the front and set the value with our aspirational products is important to them. So we have opportunities like that, which not everybody else has. So I think with the land market, we are -- as I said, I think it's fair to say you talk about the sales market normalizing. I think land market is normalized in the sense we will buy enough with a little bit of growth, and that's what we're aiming to do.

Clyde Lewis

analyst
#42

Can I have one follow-up just around product mix. I mean in terms of sort of as you're thinking about the market now, clearly, you've had a very differentiated product over the last 18 months because a lot of the majors backed away from the bigger 4-bed, 5 beds. Do you want to shift the mix you've got either up or down in any way to sort of drive -- presumably to maintain that differentiation? Do you get bigger products on the sites you got?

Matthew Brennan-Pratt

executive
#43

It's an interesting one, Clyde. I mean, I think ultimately, we average about 1,300 square foot. And interestingly, we did 1,300 square foot for years and years and years. It hasn't changed. So our average selling prices are visible to either the house market or geography. So but the product ultimately never changes. I think with regards to our products, I think you've got opportunities probably to build bit bigger in the North. Interesting to know where affordability is less of an issue in many of the Northern sites. In the South, you've probably got to stick to where you are on the basis affordability comes into it a lot more, and therefore, we can't build big houses. But ultimately, we are seeing -- if you look at our range, our big houses sell quick, as quick as the small or the medium-sized houses. There is a unique demand for that sort of level. And you can see it by our 33% cash bias is really something that stands out with our products, bearing in mind our average selling price. And that's because what you think you find is people will see our product as being something discerning, energy efficient. And so you know that we're really well tapped into that market to make sure that we can maximize what we do. And those people like spending on extras, because they're the ones who really want to personalize their home.

John Fraser-Andrews

analyst
#44

It's John Fraser-Andrews, HSBC. Four, if I may, please. The first one, back on Colindale, would you mind just fleshing out a bit more detail on where the whole development is in terms of completions, whole scheme, what's done, what's to go? So that's the first. Second, on the margin in the guidance, can you tell what's in your assumptions in that in terms of house price inflation and build costs? Third, admin expenses, where are they going and what's being done about cost of living for -- to staff? And then finally, on the land market back to Clyde's point there, that sort of conundrum between house price and cost inflation. Has the land market already corrected in terms of prices that you suggested there might happen, Matthew?

Barbara Richmond

executive
#45

Okay. Well, Colindale still got another 8 years to go. So there's plenty to go. As you know, we got that increasing plan, 1,100 plots to take us to 4,100 plots. So you can just assume for the next 8 years, it will be around GBP 100 million a year coming out of Colindale. In terms of the margin guidance, we've obviously got lots in the order book plus what was legally completed. Now in terms of what we think is going to come in to make up that last sort of 20% to 25% of revenue in the current year, we've assumed effectively limited HPI on that. So I would say low single-digit HPI on that versus we've assumed, as I've already said, around about 7% on build cost. So all in all, we think our gross margin will remain unchanged year-on-year. And in terms of admin expenses, we were 4.76% for the current year. We think even though we've got volume growth and turnover growth and in particular, in our turnover growth, we've talked about the volume for social, but our other turnover this year will be higher than it was in 2022, we're expecting -- well, we've already done GBP 20 million about the turnover so far this year. So I think that number probably is likely to be higher, something around GBP 40 million. So that will obviously elevate the turnover number. But even with that, we think because of cost inflation, our admin expenses will either stay at 4.8% of total turnover or they might be marginally higher towards 4.9%, so somewhere between those 2 numbers. And that's a function of 2 things. One is cost inflation, another is investment in the business and that investment in the business is a mixture of the Southern division being fully open for the whole year. If you remember, we opened the new Southern division in Crawley at the end of June and is ongoing investment, particularly into IT.

Matthew Brennan-Pratt

executive
#46

Yes, in terms of cost living staff, we're constantly benchmarking pay to make sure they are where we expect them to do in terms of other things and flexible working and to come to the office and the likes, shared saving on travel, electric fleet completely on our car manufacturer -- on our fleet of cars. We're trying to support everything that we can do with regards to our staff. We moved with pension with regards to the -- some of the weekly paid people, move them into a pension scheme as well. So we've done a lot this year to try and support staff through this difficult period. In terms of the land market coming off, I think you sometimes still get a bit surprised by some of the bids as -- there seems to be a little bit disconnect from some people out there, what they're about bidding, but we're still buying what we need to buy in the right locations. But I wouldn't quite say it's coming off, but we're confident the way we're putting bids in, that reflect the current house price and the current build costs. So we are just making sure that we're including what we should do at that time.

Matthew Brennan-Pratt

executive
#47

That's it?

Barbara Richmond

executive
#48

So we're just going to take calls from the phone line, if there are any left.

Operator

operator
#49

[Operator Instructions].

Matthew Brennan-Pratt

executive
#50

No questions, I think.

Barbara Richmond

executive
#51

I'm just thinking these guys have asked them all.

Matthew Brennan-Pratt

executive
#52

Yes.

Barbara Richmond

executive
#53

All the good ones.

Matthew Brennan-Pratt

executive
#54

Yes, all the good ones are gone.

Barbara Richmond

executive
#55

I shouldn't say that actually.

Operator

operator
#56

We have no questions on the audience.

Barbara Richmond

executive
#57

There we go.

Matthew Brennan-Pratt

executive
#58

Glad we did that. It's good time on that one. Right, okay. Right, thanks, everybody. Thanks very much.

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