Redrow plc (RDW) Earnings Call Transcript & Summary
September 13, 2023
Earnings Call Speaker Segments
Matthew Brennan-Pratt
executiveRight. Good morning, everybody. Hope you're all well. For the sake of the table show everybody knows who we are, but my name is Matthew Pratt, I am Group CEO of Redrow. I'm joined today by Barbara Richmond, who is our Group Finance Director. And I'm sure you've all seen the presentation that was released this morning. So with that, we'll jump straight into question and answers.
Operator
operator[Operator Instructions].
Chris Millington
analystFirst one was just around cash returns and dividends. You've ended with quite a decent balance sheet. I understand the outlook is uncertain, but was any consideration maybe holding the dividend or giving any indication over what you're going to do in terms of special returns? That's number one. Next one is just really about bulk sales. It looks like you've been a bit less active than some others. Do you not see it as attractive as others or where you would like to see the discounts? And then just a quick question around what incentives have done over the last 10 weeks or so.
Matthew Brennan-Pratt
executiveYou do dividends. I'll do bulk sales and incentives.
Barbara Richmond
executiveYes, cash return. The situation in terms of cash is we ended the year with GBP 235 million cash, which we're pleased about. In the first half, our cash will come down because we've got the final dividend to pay. And in addition to that, the phasing of our results in 2024 is very much second half linked basically because of the massive drop in sales rates in the last quarter of calendar 2022. So at the moment, we're looking at our turnover for '24 being probably something like [ 39, 61 ], and because of that and the final dividend, I expect to have cash at the end of December to be more like GBP 50 million. So we build back up to between GBP 150 million and GBP 200 million by the year-end. But I think with the uncertainty in the market and a fixed policy that everybody has been fully aware of, it's been published for many years now that we pay out 1/3 of our underlying profit after tax. We intend to keep that policy going.
Matthew Brennan-Pratt
executiveYes. Bulk sales, yes, we are looking at bulk sales. We look at for some time. We've got a small portfolio that's gone out at the moment. We expected some prices back within the next few weeks. But yes, it will depend on the discount that people are asking. We haven't accounted for that going forward in terms of our figures. Incentives, we have probably historically, we've done very, very little incentives, since the year for last. We are now seeing them increasing, we are around -- we are just below about 3% in terms of incentives. But clearly, we are also adjusting some headlines, but very, very minor in certain areas, nothing in particular. But yes, it depends on site specific. Most of our dealing is very site-specific.
Chris Millington
analystAnd there's no intention to move those up in the current environment as we stand?
Matthew Brennan-Pratt
executiveNo.
Aynsley Lammin
analystAynsley Lammin from Investec. Just 2, please. I wonder just interested to hear a bit more commentary and color around the kind of slowdown you've seen in the summer, what you think is driving that your expectations for the autumn, if you expect any big pickup or not? And then secondly, just on your guidance and maybe a bit more on kind of pricing, assuming that pricing remains resilient for FY '24, what your view is on how vulnerable that might be?
Matthew Brennan-Pratt
executiveYou do guidance, and I'll do sales. Yes. I mean, sales -- I mean, we're facing a very difficult economic position, certainly political position at the moment. I think it's fair to say that customers are -- it's been a dramatic change in the mortgage market and the Bank of England base rate. I think it's that uncertainty that really has been driving this situation in terms of house market. I think it's fair to say, though, if you look forward from that, I think we're going to see some [ easing ] now. I don't think we need to see the mortgage rates coming off, particularly to drive that. I think we just need some consistency. We're hoping that the Bank of England base rate will not go up anymore, another 0.25%, we think. However, I think if we can keep some consistency out of that. I think the market will settle down in terms of who's buying. I think nobody likes the fact that the sort of shock on sudden changes. I think you've also got to look at -- there are a few things out there, which is probably a little bit more specific to us. We have opened a hell of a lot of outlets in the last sort of 6 months. I mean if we all remember that we bought a hell of a lot of land in 2021 and those outlets are coming forward now. So what you've seen is we've got quite a dramatic change in the number of openings and closings in the last 6 months. And all that's led to is we've had a lot of outlets opening. And because the outlets have been opening, we haven't got much advanced stock. So that's a sort of a small play on it. So those sites aren't really selling it as well as they had been, nothing to do with the sites themselves. It's more the fact that customers are really looking for some more advance, but they won't be buying plots 6, 9 months out of themselves historically. The other thing I would also say in terms of our sales rate, you've got to understand that we still have a very high average selling price. Average selling price, if you look at our sales rates compared to some of our competitors, if you add in the fact of our average selling price, actually, sales rate is pretty strong against most of the other competitors, it's the number of homes we're selling on that. So really for you guys, it's about the turnover for outlet per week. And I know you tend to all look at average selling rate. But actually, if you look at our average selling price is [ 480 ] or something like that, that's significant in terms of our sales rate. So that also drives our sales rate. So yes, I mean, it's been quite -- but we expect it to pick up in the autumn. We actually expect it to pick on next year as we get a bit more consistency in terms of mortgage rates, so we don't see this sudden shock across the industry.
Barbara Richmond
executiveGuidance, sales prices, et cetera. So this is quite a complicated response. I'm afraid, but hopefully, you can follow it through. But in terms of price inflation, we're clearly assuming nothing. So that's fairly clear. In terms of our average selling price of our private revenue in 2024, we expect it to be higher than 2023. Now that's not because of price inflation, it's actually because of the geographical split of turnover. So we expect the -- and this is on a like-for-like basis, by the way, it won't be shown like this because we have some restructuring, some sites have moved from the south to the Midland. So it won't look like this, but I'll give you the like-for-like things. On a like-for-like basis, the northern region will probably be the same proportion of turnover in '24 as '23. Central will be down and South will be up and the impact of that -- and Colindale actually will be out -- but the impact of that is that the obviously private [ average ] selling price goes up on '24 over '23. In addition to that, the social average selling price goes up from '23 to '24. And the primary reason for that is that we have a significant social deal at Colindale with Barnet Council, so we're taking a whole section, a whole block of units. And obviously, because it's Central London, the average selling price of that social housing is above what would be the norm for the regions. In the rest of the regions, the average selling price for social in '24 will be the same as 2023. We've also got a bit of a reduction in private apartments, which are at a lower average selling price, clearly the now heritage homes. So the individual pockets are going up, but because there's more social turnover in 2024, social will represent around about 17% of turnover in '24 compared to 12% in '23. The blended average selling price does actually marginally fall. And it's not a lot. So around about, let's say, 1%-ish in terms of blended maybe just marginally more than that. So we've not assumed house price inflation, but the price does go up in terms of the individual private and social elements and -- but the blended comes down because of social to a greater proportion. So i am sorry to be complicated but that's the answer.
Glynis Johnson
analystGlynis Johnson, Jefferies. A few, if I may, apologies. Incentives, and are you doing any part exchange? Has that come back on to your horizon proportion of cash as a percentage of reservations. The restructuring charge maybe versus the benefits, what's in the guidance of this year coming for that, what will likely be the one-off. The outlet openings. Are there lots of outlets that are being held up by nutrient neutrality. It looks like nutrient neutrality may not be resolved as of the articles today, but should we anticipate that nutrient neutrality could aid that outlet openings. Build costs, the inflation 4%, what's labor, what's materials? And then last...
Matthew Brennan-Pratt
executiveRemembering all these is a problem.
Glynis Johnson
analystLastly, social. If there's a benefit in 2024 because there's Colindale delivering on social. Does Colindale deliver every single year to that extent? Or should we be forecasting social in '25 to revert?
Matthew Brennan-Pratt
executiveRight. Well, I've got myself down is doing incentives, cash, you can do neutrality and build costs and then you can do the other 2. Okay. So incentives, PX, no. We still haven't done the PX so far. We have a scheme called Help to Sell, which works very effectively as a business. We effectively work with the customer in terms of putting their house on the market with a chosen agent. They then sell it. We effectively manage it for them and make sure that we're chasing the agent, and then we sell it for them and then they purchase one of our properties, but we still don't have any PX and we're still not doing any PX. But I would say that we would consider it going forward bearing in mind in the current situation. But mainly, we are very much looking at chain brake situation where the bottom of the chain, we don't really want to take something on an high percentage against the value. So yes, I mean I'm not saying never, but it'd be very, very low if we did it. Cash sales are still very high at 37% last year. So cash in our downsize of the market is still very, very strong for us. Neutrient neutrality in terms of outlet openings, we were sort of very, very lucky that we're very unaffected by nutrient neutrality. We've actually got probably -- we've got 1 site in our strategic portfolio that is relying on it, but that we haven't purchased that and it hasn't got planning yet. So it was close to an allocation. So that's 1 scheme that we have to look at, but we haven't purchased any, any price implication there will come off the land. And the second, we got another site that we own. It's actually got a solution in the wastewater treatment works that we've got on site anyway. So we were very lucky from that point of view. And so ultimately, it certainly won't change our outlets. I think your next question was on build costs. Build costs overall, we've said we're sort of guiding to about 4% this year, 8% last year. We are seeing materials get ease. I think we are seeing some price improvements. Bricks are coming down slightly. But in fairness to the brick manufacturers, that's more about trying to be more efficient, making sure the sites are using factories that are close to themselves than anything else. And therefore, passing the savings on regarding to transport to ourselves. So we're getting a bit of a reduction there for managing the business more on clearly some of our carbon targets as well. I think blocks, we are still working with our block manufacturers at the moment. I think anything with the cement content is still remaining high, mainly because of infrastructure projects we did throughout the country. Certain concrete remains still an all level high. So you're not getting those changes. Timber is coming off. I think if you look against our subcontractor base, we are seeing improvements, but that's only just sort of coming through now. And that's related to the fact that I think most of the hospitals are huge order books and we have been working through that, certainly over the last 12 months order books reducing going forward. And obviously, that will aid in terms of competition going forward. So we expect to see some more competitive pricing on that. But again, that's very location driven by the number of house builders in the area, the number of sites that are ongoing. So yes, I mean, I think we're happy that the 4% going forward but 8% was as we expected last year, bearing in mind the order books that we have.
Barbara Richmond
executiveSo okay, restructuring. So yes, the restructuring is included in the guidance for 2024. It's around about GBP 3.5 million cost. By the time we've implemented it, we'll clearly get some of the benefits of that in the current year. So I would expect the benefit to probably offset the cost. So most of the increase you will see in operating expenses in 2024 will be inflation. In terms of Colindale, the good news at Colindale, I think, is that having had that sort of high level of sales in '22 and then the much lower level of sales '23, we're about to sort of reach a normalized point in Colindale. So I think if you look at '24, '25, '26 and you assume roughly GBP 120 million a year of revenue, then you'll probably be there or thereabouts. Obviously, next year, the social element of that is very disproportional because it's unusual for a whole block to be social. So if you look at sort of '25, '26, then you'll be looking at sort of between GBP 10 million and GBP 25 million of social. So the social will drop back significantly at Colindale, it will be mainly private.
William Jones
analystWill Jones from Redburn Atlantic. I'll go 3, please. First one, just around what you're baking in, I suppose you're thinking for land spend in the current year, in place, I suppose, in that GBP 150 million to GBP 200 million cash number next June and just your general attitude to purchases online. Second one, just around the visibility, I suppose, that 64% number. I think in terms of visibility on the turnover for the year ahead, it seems quite a high figure to be had early September, perhaps it's the affordable content, but maybe a comment on that. And just when you typically look to start building your order book for the following financial year, a reminder there. And then the last one is just if you can help us with your fixed costs above gross profit, what broadly what number you see in the business there?
Matthew Brennan-Pratt
executiveOkay. I'll speak about the land market. So if you talk about fixed costs, you can put 64% as well if you're on, but I can have that one as well. In terms of land and where the land market is, I think it's fair to say we're probably seeing signs of it changing, I think it is fair to say you speaking to the agents. There is still strange situation that takes a long time for land to reflect sales prices in the market and ultimately, sales rates when we have a return on capital target as well in terms of our profit targets when we purchase land. So you're in this strange situation where you've got a position where in terms of sales rate is obviously lower than it has been before and sales prices are slightly down and the land market is still not reflecting that. We've got some bids going in there. Land agents are still reporting that they are getting a lot of bids. I suppose the big question is how many of those would actually follow through in terms of sort of completion, which is that challenge. I think the land market hasn't ultimately reflected where we currently are. I think we are a business that relies on long-term certainty and therefore, the investment will depend on where we sit with our sales rate going forward. But clearly, I know we talk about our cash position. And when it's the right time for us to approach is, we will have available cash to do that and go back into the market. But it's all about -- we know land's all about timing in this current market. They don't reflect the prices, don't reflect the risk and therefore, where we'll be incredibly selective on what we're purchasing. But going forward, when that market reflects correctly the current risk, we'll certainly be available to work, go in there and purchase.
Barbara Richmond
executiveThe 64%. I mean, it may seem high, but I suppose it's because the turnover is lower than last year. I mean, if you think about it, I guess the figure last year would have been 82%. So actually, relatively speaking, it is lower. The reason I suppose it is 64% this year is probably because of the social because the social order book over the last weekend was the same as the social order book last weekend this year -- last year. So actually our social order book is flat. That's mainly because of this large deal that we've done. And as you know, all social is exchanged. So that's 100% exchanged. So I think that's the reason. I think overall, as a percentage, it's down but it's a comfortable enough number because a, the private is a reasonable number and b, the social is like-for-like with last year. So I mean that's really the reason well. In terms of fixed cost above the line, well, to be honest, I have to say what is a fixed cost. So there are definitely variable costs [ above line ]. They're a fixed cost [ above line ] and then there are fixed costs that become variable if you start doing major change and major restructuring. So I think to give a percentage is not really right there. So I mean I will just leave the answer at that for now.
Emily Biddulph
analystEmily Biddulph from Barclays. I think I've still got 3. Just coming back on the point on the order book and the private order book. Do you have a quantum that we can use for the private order book natural number. What coming units are in the private order book and what that is as a percentage of coverage of what you're expecting to deliver this year. On your -- on the build cost inflation of 4%, where is that likely to trend through the first half? So implicitly, what are you saying for H2 and then just thirdly, on sort of soft lead indicators that you have for what the autumn might look like. Is there anything you can cite that sort of gives us comfort that we're likely to see an improvement versus where you're trending at the moment?
Barbara Richmond
executiveWell, yes, I mean the private order book -- sorry, the total order book at the moment is sitting at just under GBP 1 billion. So it's actually gone up since the year-end. And the private element of that is just over GBP 650 million. So that tells you sort of where we are as we stand in terms of what we've got already secured for that and exchange is about 70% of that at the moment. So that's the order book position.
Matthew Brennan-Pratt
executiveIn terms of build costs, we expect it certainly to be higher in half 1 than half 2. But it certainly depends on whether that concrete figure comes down between the split, but it is still in half 1 as we rolled over. We're certainly rolling over orders that are already in place so that will drive it and then we can get any discount on it, I mean we can get on those new sites. In terms of the Auto market, we are reasonably hopeful. It's got to improve. I think, ultimately, you've got to always rely on the fact there is a chronic shortage of houses in this country. And there's people who still want to buy them. It's just got to be on the right economic state. And therefore, as the situation levels off with mortgage rates, we expect it to come back to through the market. The fundamentals of the market is still there. We don't build enough houses for the number of people who live in this country.
Clyde Lewis
analystClyde Lewis from Peel Hunt. 3 for me as well. Just coming back to the land market. Are you starting to think about different geographies or different size, different mixes because if land prices don't change, how long do you stay out to the market for us, I suppose, what you do because ultimately, you've got a pipeline issue. The whole industry will have a pipeline issue. So I'm just sort of wondering what you're thinking of what options you might have around that if it doesn't start changing? Second one was on government policy thoughts, your views, obviously, the election, the autumn statement. Are we going to get help to buy for first-time buyers back in. Some of us are old enough to remember [ Myra's bits and bobs ] like that. So do you think the government will do anything in the autumn statement there is a question? Then last one really around parcel you've obviously moved hard on air-source heat pumps, be useful to sort of understand your experience around costs against your original expectations and whether that's better or worse in terms of sort of meeting the new regs as we go through this first part and then obviously through the second part in a couple of years' time.
Matthew Brennan-Pratt
executiveAll right. Thanks, Clyde. They've all got some questions below them. So let's talk about the landmark in terms of mix. I think we've done a couple of deals last year before obviously the market changed where we bought large sites, and we sold a percentage of those sites off to a housing association that gave us a big cash flow advantage but in that instance, they were purchasing the land with us or behind us. They were less worried about the return on capital as they tend to be in terms of where they get their borrowing from and therefore, they paid a large percentage of our payment [indiscernible] we're going to infrastructure it for them, but ultimately, they're going to build. That's the mix that tends -- that's sort of a deal that tends to work quite well for us. So that might be another one that we're working. We know some of the local authority sales and Homes England sales are very much focused. They understand the issue of the market at the moment. And some of the deals that we're looking at with those guys are plot specific in terms of how much you pay the land you pay by the completion going forward. So that's another alternative there. But we're still as a business, still focused on what we do. The land market will be the land market. The land market will correct. You did say that if all players stay out for a long time, the land market is going to reflect that price. It's got to reflect that price. So there's going to be time to go back into that market. As of today, you're all wondering whether that's going to happen. But it's just going to happen. It's like anything happens. The auto market comes back as long as those land prices reflect the risk, we'll be back in there. We have to be back in there. It's how our business works. In terms of government, I don't know where to start really. You've got a situation with the government at the moment that's working on today's [ voters ] working on exactly what we talk about with today's policy and the policy is incredibly short term. I think on top of that, they're telling us policy that does not in effect that everyone is taking note of, I think if you look at local plan led systems, it's not working. The planning system is a big driver in this country. We've -- got it's a long-term issue for the industry. It's a long-term issue for the government. And we've got to get hold of there. I mean everything we do with regard to planning is growth, whether that's all local -- a new restaurant with a new sign or anything, wind farm, anything. Everything that is planning-led is about growth for this country. And at the moment, they're completely looking at stifling growth come through planning -- planning system that's failing completely. And if they can get it sorted, they'll get growth within the country. We're talking about billions and billions of pounds, which has been held up, and it's crazy. And you know that we call the government to deal with that. And I have said in a statement today, at the moment, we've got a problem where we know the population growth in this country. We know the immigration growth of this country. We know for the next 10 years we predict it, we've got a country that ultimately has got growth in its population, although European countries are actually going back within their population. We should have a policy system or a plan-lead system that homes those people. And at the moment, it depends on whether somebody's back garden view is going to be changed or not rather than actually whether we should home people, and it's crazy. So I'm a very big believer in terms of what we need to do in terms of the long-term policy. We can't continue this short-term arguments between parties as to who is complaining next and who doesn't want houses next to them. We've got to really change the focus on that and make sure that we've got a long-term view for this country to make sure it succeeds. In terms of government views, the big question is whether they'll do something in the autumn statement. There is a possibility of that. I think ultimately, stamp duty always helps. However, I don't particularly like stamp duty holidays. I think the reality of stamp duty holidays is to turbocharge the market for a bit and then you get a drought straight afterwards until it returns back to normal as people wish to get those homes during that period. So you sort of call on government to try and do something specifically for stamp duty. It's a barrier to moving. And if they really want to make it work, lower it to more sensible levels. And it needs to be equivalent across the board, not just massive at the top end because ultimately, that top end, that has been a top end sale, releasing a first-time buyer house at the end of the day. The whole chain has to work. And then on top of that for us, those people at the top of them tend to use it for the pensions and tend to downsize and use that money for that pension going forward. So it's not people who is mass wealthy, who can afford not to be paying stamp duty. So I'd like to see something on stamp duty. I think there's a big talk about first-time buyers. The mortgage rates are very difficult for those first-time buyers at the bottom, whether the government can do anything, I think the Help to Buy was -- it was a good scheme at this time, but it was really designed around the fact people can get deposits. And I don't think that's the issue at the moment. It's not about deposits, it is about those mortgage rates. But I think the mortgage rates are here to stay. I think we will survive very well if we can get consistency in terms of mortgage rates. We just don't want to see them going up and down. So inconsistently like they have been in 40 rises in one go. So ultimately, I'd like to see something for those stamp duty, but a long-term policy, I'd like to see something built that we're planning, so that the country can get that growth that it needs. In terms of parcel, parcels, the prices are coming in as we expected in terms of the homes. We are working strongly. I mean in terms of things like network availability within the grid. We're learning all the time with what we do. Many of the suppliers or the network suppliers are overestimating what we require. And therefore, we're able to go through process that are working out with them to lower it. The problem is when they think that we need more -- they need more reinforcement, which we end up paying for. So it's just making sure that we get that right balance between supplying enough electricity, but not putting a huge infrastructure in to deal with it. But ultimately, it's company and our customers want it. I mean, our customers are asking, many of them want to see their house future proof. They are -- they will see the fact that in 5 years' time they can't replace their own house with a gas boiler because it has to go to air-sourced heat pump so more renewable thing. So they want that reassurance that they've got something that's more future-proofed. So there's a big advantage in terms of using that. And the fact of retrospectively changing the house from boiler to air-source heat can cost GBP 20,000, but it don't cost us anything like that because we're replacing products for products. So there's a big issue with customers in terms of the fact that they want to make sure their home is a future proof, so we don't have to pay for replacement in the future. It's a 10, 20, 15 years' time when that boiler breaks down.
Marcus Cole
analystMarcus Cole UBS. 2 questions as well. Given your comments around the land market, where do you think the outcome for land creditors will be at the end of the year? And then have you got any comments on the CMA review.
Matthew Brennan-Pratt
executiveRight. You do on credit. I'll do CMA first. So since CMA have gone through that investigation and narrowed it down to 3 areas, which I'm sure you're all aware of, which is the state management charges, land banking, planning, competition, barriers to entry, which is effectively planning again. So we were very much welcome the investigation, certainly into planning and the issues that it's causing and the barriers to entry which we believe that the planning system causes. So that really takes out those 2. Competition. We're confident that our prices are dealt with by the secondhand market. We are not price setters, we're price taker. We take our price from what the market dictates as values out there. We value our properties to ensure for the mortgage lenders. So we're pretty confident that our prices are right in terms of that. Land banking, I mean how many of more reports that need to go into or how many more investigations do they need to conclude there is no such thing as land banking. I think I've got 5 written down here, the last on the [indiscernible] report, which completed that there's no evidence of any land banking whatsoever in the industry, which is clear. We don't do land banking, and you guys all know about that. State management charges, we're again welcoming investigation into state management charges. Historically, we've always dealt with the fact that the local authorities take in nonpublic open spaces and the like, and we've paid a contribution to that. The fact that, that's no longer available to us so that we have to provide these state charges on that basis. So it's something that we're forced to do. So again, we would welcome an investigation to that. So we're more than happy with where we are in the CMA.
Barbara Richmond
executiveIn terms of land creditors, I mean, basically, up the GBP 272 million at the end of June, we're due to pay around about GBP 170 million of that this year. So that would take you down to GBP 100 million. But clearly, we've got predictive planning deals already expecting to come through, some of that have come through. So certainly, it was north of GBP 100 million because of those deals. And then it depends if we actually go into the land market and something actually calls all the way to legal completion between now and the end of June. So depending on all of that, you're looking at somewhere between GBP 100 million and GBP 150 million. So significantly down on this year.
Ami Galla
analystAmi Galla from Citi. Just a couple of follow-ups from me. One on outlook on the medium term. Given the sort of consolidation of divisional footprint that you've done, can you talk a bit more about how do you see the sort of capacity of your business maybe beyond the sort of interest rate issues that we currently face. How should we think about the sort of volumes and the scale of the business maybe in 2016 and beyond? The second one was really in terms of the outlets. Given the sort of constraints we have in terms of affordability and the land market, which, as you say, is yet to reflect the current dynamics. You've been selective on land. If we remain in the sort of selective phase in the land market over the next 12 months, does it have a meaningful implication on outlets in '25 and '26 or can you still see a more stable pipeline of outlets going forward over the next 3 years? And the last one, just in terms of the sort of your regional footprint as it sits today, are there any particular regions which you would like to expand into once we have a much more favorable sector outlook.
Barbara Richmond
executiveSo I think in the medium term, I think almost the first and second you can combine into one. I think that if we remain selective in land buying, then we've already said we expect the average outlets in '24 to be over GBP 17 million in our guidance. I think that looking forward from that, as you go through into '25 and '26, I don't see that number increasing significantly because of a combination of findings constraints and demand. I think beyond that, you could see the numbers picking up more significantly because the whole thing with this industry is it's like turning around the tank, you don't suddenly get a lot more outlets. It's just not -- it just doesn't work that way. So I think it will take time to bring capacity back on stream. So yes, I mean, combining the 2, I struggle to see a huge increase in capacity certainly in the short term, Ami.
Matthew Brennan-Pratt
executiveYes. But I think in terms of cash as well, we've got the cash available to buy land, it is when we buy it, we're just picking the right size and when we think it's the right time to do it in terms of our business. So that's very important. Going back to your sort of point about outlets and divisions. Well, divisions more than anything else. I think we have closed 2 divisions. Those 2 divisions were our small divisions. The sites have been taken over by regions close to them. I think it's an interesting point what you raised that we're closing divisions, where would you like to be? Well, I'd like to be back in those 2 divisions I closed, I like very much because they were the areas that we felt that the growth was going to come from. So yes, it answers the fact that we'd like to open them back up again, but it's symptomatic market at the moment. We were going for growth, and that's what we wanted to do. And now we'll plateau in terms of for a few years as to where we are in terms of turnover.
Ami Galla
analystLast one, I would like to follow up. Just 1 on current maybe a follow-up to Emily's question. In terms of appointment bookings and visitor sales, is there any discernible difference that you've seen into September to kind of suggest that maybe some of the potential buyers that are interested are starting to look at it post the holidays.
Matthew Brennan-Pratt
executiveRight. I mean we were reaching to it from our point of view to when we close. And we can't really work on a week where [indiscernible] It feels like winter now. But it was [indiscernible] last week. So there's always something that will affect. So you can't really see that in terms of going forward. We're still getting a lot of appointments going forward. So people still want to buy the houses. It's just they are being selective. It's taken -- if you look at our inquiry rate to our reservation rate in terms of land time, it's a very long time. It's increased significantly. So to underlying, people want to buy houses and want to move on with their lives and buy new Redrow house and get a new kitchen and everything else that comes in it. But I think when this mortgage market settles down, which we certainly are going to see, we will get some -- it will come back to normal. So I kind of tell you in September, no I can't tell you as of to date. We're talking about 1 week. But now we're helpful to auto market. Auto market tends to be a bit stronger, but we might see a stronger winter but bear in mind that we've had a very quiet summer.
Jonathan Bell
analystJon Bell from Deutsche Bank. Just to explore the affordable homes point within the mix. You've already flagged that Colindale as a big driver. And I guess there's also the impact of the lower private sales rate but is there anything else? In other words, have you been able to accelerate affordable homes delivery perhaps in some other regions? And the second one is just on sales rates across your regions, I'm guessing north quite a bit more resilient than south. Any other color that you can give us there?
Matthew Brennan-Pratt
executiveYes. I mean it is quite interesting. Affordable homes delivering no. It tends to be very much [indiscernible] these days. So therefore, it gives you a bit more of a -- historically tended to be a bit more lump. If we got the opportunities, it's very few, and we'll take the opportunity where we can to make sure the premiums are still going. That's our driver really. But ultimately, we can't really switch it on and off again like we have done in the past. In terms of regions, actually, no, we're not seeing a difference. I couldn't tell you the south is any different from the north in our business. They're very, very, very similar in terms of their sales rates. And ultimately, I'd always say a good site is a good site, whether that's in the north or the south, we used to keep selling. And you're addressing prices equally across the board. So we're not seeing any particular geographical difference between any regions. Do we?
Barbara Richmond
executiveNo. If we do, we will correct it.
Jonathan Bell
analystJust 1 more, if I can. 37% cash buyers within the mix is a pretty high number. Those cash buyers are in a position of relative strength in the market at the moment, aren't they against the competitor that needs a mortgage. Are they demanding a particularly big discount of prices?
Matthew Brennan-Pratt
executiveNo. No. There's no. But we always price our houses to get people through the door. We're not -- some of our competitors price the house to give a discount. We've never historically done that. We've given -- we always give a price to get somebody through the door. So it's the right price. And then we try and sell them a home. The one thing you've got to remember about Redrow is, we talk about our products, constantly talk about our products [indiscernible] collection. We're very, very proud of what we do. So we make sure that when we get those people, we wow them with what we do. And that's ultimately what Redrow is all about. Showing them we have got all they want, sort of ceilings, great kitchens, great bathrooms, great space. Everything that comes with it. We are really, really, really product-driven company. And that's what we've set to our business on which many of the others [indiscernible] and things like that. We sell homes, we build homes, but we're a retail lines. We're not a housebuilder or retailer in terms of what we do. So are they demanding anymore? No. I mean a cash buyer or the mortgage person is the same to us. Those are when we come through the door. So we say that anyone that is proceedable is proceedable, because it doesn't really make much difference to us. They are in a position of strength. But in many occasions, they've got to sell their own houses. So you need a longer market to do it. But I would say that our end of the market, our customers are probably a bit more resilient. They're coming with lower mortgage rates. So they're quite strong from that point of view. But ultimately, they obviously are also relying on the sales still as well.
John Fraser-Andrews
analystJohn Fraser-Andrews, HSBC. 2, if I may. First one is on the build costs, the 4%. Could you say whether you expect labor or materials to be more significant in that number? Or are they the same? And how long are your labor expectations locked in within that expectation? That's the first one. The second is on admin expenses. I think you also let some staff go as well as obviously within the divisions, but perhaps elsewhere. Can you give some sort of number as to the staff reduction you've made and whether for the existing staff, there will be a pay rise and its quantum this year?
Matthew Brennan-Pratt
executiveOkay. Yes. I mean in terms of labor and materials, the labor makes sort of vast majority of our prices in the homes. No, materials are fairly low on that. But labor, you've got to be careful that some of the subcontracts supply their own materials. You can't particularly get the split yourself. You do some group deals. But as I said, materials are coming off, but labor prices tend to be higher. As you know, there are cost of living issues out there as well. So people taking pay cuts at the moment is on the dumping. So they are trying to keep those prices high in terms of making sure their labor is paid back, they're not taking pay cuts. So but most of the houses, labor costs more than materials anyway so for the 4%, I would say definitely skewed toward labor you're probably as much as 3%, 3% and a bit percent is a labor bit and the materials is the other percentage of it. In terms of folks, it is probably expensive, but we put a recruitment freeze in a long time ago, probably 12 months ago in terms of what we're going to do. So in terms of actual staff leaving the business, we probably lost 165 rolls in total. But in terms of the number of people leaving the business, you're talking about 120, 125, something like that through those 2 divisions. And also we'd be try to rightsize our overhead for the new shape of the business going forward. And so that's the sort of number you're doing. But we've been looking at that for a long time in terms of making something we don't take people on, on a recruitment fees.
John Fraser-Andrews
analystThanks. Matthew, just whether there is a pay rise or not this year?
Matthew Brennan-Pratt
executiveThere was a pay rise this year. It was the 3% across the board for the business. Thanks, everybody. Thanks for that. Thank you.
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