Renaissance Global Limited (532923) Earnings Call Transcript & Summary
June 1, 2021
Earnings Call Speaker Segments
Operator
operatorGood evening, ladies and gentlemen. I am Nira, moderator for this conference. Welcome to the Q4 FY '21 Results Conference Call of Renaissance Global Limited organized by Dickenson World. [Operator Instructions] Please note, this conference is being recorded. I would now like to hand the floor to Ms. Pushpa Mani. Thank you, and over to you, ma'am.
Pushpa Mani
attendeeThank you, Nira. Good evening, everyone. I welcome you all to the Q4 and FY '21 earnings call of Renaissance Global Limited. We have with us Mr. Sumit Shah, Chairman; and Mr. Hitesh Shah, Managing Director. The discussion today may include some forward-looking statements and must be reviewed and considered in conjunction with the risks in the industry in general and our business in particular. During the Q&A session, I request all the participants to limit their questions to 2 per participant and join the queue again for a follow-up question. Now without taking much time, I will hand over the floor to Mr. Sumit Shah for opening remarks. Thank you, and over to you, sir.
Sumit Shah
executiveYes. Good evening, everyone. On behalf of Renaissance Global, I extend a warm welcome to everyone to this earnings conference call. I hope that every one of you and your families are staying safe and healthy. There's a sense of optimism with the vaccine rollout in the developed markets that comprise a large majority of our sales. We sincerely hope that the vaccine program accelerates in India as well as we go through this difficult time. Our strategy is to grow our business through licensed brands and our own brands globally. We plan to scale this division through distribution, through our retail partners and direct-to-consumer. Due to the structural shift within the jewelry industry towards brands, we see a decade-long opportunity for growth for this division. We are also investing in our own brands, Jewel Lilly and Made For You to create value. We see brands as a means of differentiation in a very large global opportunity. We believe that the branded division will help improve our operating margins meaningfully over the years to come. We plan to invest in this division, generating meaningful cash flow and growth for our shareholders. In the last quarter, branded jewelry accounted for 23% of our total studded jewelry revenue. Our strategy is to continue to grow the share of this business. The company is focused on branded jewelry through our exclusive licensing arrangements with Disney, Hallmark and our own brands. There are meaningful and significant discussions that are ongoing for new licenses that would support our growth for years to come. We will announce them at an appropriate time. We are delighted to announce our partnership with the second largest Chinese jewelry retailer, Lao Feng Xiang, LFX, for the Chinese market with the introduction of our highly successful Enchanted Disney Fine Jewelry collection. We have commenced operations in China by shipping our first order to LFX. Renaissance has planned an omnichannel approach for the Chinese market. We are very excited about the growth of our direct-to-consumer business, e-commerce adoption that accelerated during COVID provides long-term momentum for this division. Our direct-to-consumer business through our newly launched websites has shown robust growth during the year. Our Q4 '21 direct-to-consumer revenues were INR 23 crores with an EBITDA margin of 19%. Based on our estimate of the quarter's contribution to annual sales, we are at an annual run rate of INR 115 crores. We expect the direct-to-consumer business margins to improve going forward to the 20% to 22% range. This is a INR 115 crore in direct-to-consumer business built from zero, in a matter of 15 months. We started our first direct-to-consumer website in February of 2020. In May 2021, we launched our sixth direct-to-consumer website for hallmark diamonds. To summarize, this is a very exciting time at Renaissance Global. I have never been more optimistic about the opportunity we see in front of us. The branded division and the direct-to-consumer division have increased our addressable market and margin profile as a company. We look forward to executing to this plan in the years ahead. Now I'd like to turn the call over to Mr. Hitesh Shah to discuss our financial performance.
Hitesh Shah
executiveThank you, Sumit. Good evening, everyone. The company during quarter 4 of FY '21 reported a total income of INR 584 crores, against INR 453 crores during the corresponding quarter of the last financial year. That is a growth of 29% year-over-year. Our EBITDA grew by 32% to INR 34 crores, while our profit after tax stands at INR 16 crores, growing by 66% year-over-year. For the full year FY '21, our total income is down 18% at INR 2,048 crores versus INR 2,510 crores last year. The FY '21 EBITDA stands at INR 116 crores versus INR 171 crores for last year, a decline of 32%. Our profit after tax before discontinued operations stands at INR 46 crores against a PAT of INR 92 crores in the last year, down around 50%. We expect profit after tax for FY '22 to grow between 18% to 22% over our FY '20 profit after tax and more than 100% as compared to FY '21 PAT. The company has managed to lower its net debt-to-equity levels to 0.29 in March 2021 from 0.52 as on March 2020. Cash and bank balances and current investments as on March 31, 2021 are at INR 245 crores. The company's FY '21 return equity stands at 6%, which is due to the impact of COVID-19. It was 13.5% for the year ended March 31, 2020. Our long-term goal is return on equity greater than 15% and to be at 0 net debt over the next 3 years. In terms of geographic distribution of sales, in Q4 FY '21. USA contributed around 49% to overall revenues, with 35% coming in from the Middle East. For the full year FY '21, the breakup was U.S. 59%, and Middle East, 27%. In terms of product category, studded jewelry contributed 66% to the overall revenue during the quarter, with a balanced contribution coming in from the plain gold jewelry segment. For the full year, studded jewelry contributed 77% to the overall revenues. Thank you very much for your kind attention. Now the floor is open for Q&A.
Operator
operator[Operator Instructions] The first question is from the line of [ Suddith Vega ] from [indiscernible] [ Securities ].
Unknown Analyst
analystCongratulation on a good set of numbers, sir. And very strong guidance of 18% to 20% growth in -- from the FY '20 level base. So congratulations for that, sir? Hello. Am I [ on already ] ?
Sumit Shah
executiveYes, you are, sir. Please proceed now.
Unknown Analyst
analystSir, my question is from where this optimism is coming from? Because still, the world is under the kind of COVID impact. Of course, the developed countries have come out of it slowly. But I just want to know the demand outlook for the current first quarter as well as current year, has the -- any effect of COVID is still there? And my second question is, how is the response in China for our Disney Fine Jewelery, just -- we have launched over there? So these are the 2 questions.
Sumit Shah
executiveThank you for your questions. So I'll start with the first question on our source of optimism. So in general, what we've seen during COVID is that as people have been unable to travel, the spending on goods has probably increased, and there is -- there has been a disproportionate increase of share for certain product categories. In the U.S. and Europe, there has been an increase in wallet share for our category, in our opinion. And the current momentum that we see with our retailers, as we monitor sales on a weekly basis as well as our direct-to-consumer websites, we are currently seeing strong momentum to our sales numbers, which gives us optimism for the year ahead. However, the world is still dealing with uncertainty due to COVID. And if there is any meaningful or significant lockdowns in the Western markets during the course of this year, our guidance may have to change. But currently, based on the vaccine rollout as well as the momentum that we're seeing with our customers, we feel reasonably confident for our outlook. And in terms of China, it's a little early to tell because we actually shipped only a few weeks ago, so I think this product is still getting placed in stores, and the retailer is beginning the marketing program. So I think we will be able to give you a lot better visibility on the next earnings call. It's a little bit early to tell on the China front.
Unknown Analyst
analystAnd sir, one more question is will that growth in the D2C segment and our own branded jewelries growth, will that help in our margin for the year going up significantly in FY '22?
Sumit Shah
executiveYes. That's right, sir. I think that the branded division and the D2C segment is definitely margin accretive and will help increase margins in the current year.
Operator
operator[Operator Instructions] The next question from the line of Mihir Desai from Desai Investments.
Unknown Analyst
analystMy first question would be around -- sir, I just wondered if you like see our H2 revenue mix, then the customer brands -- the business from customer brands and [ Verigold ] has increased like in a decent or, say, a robust number. But I just wanted to understand, sir, what is your outlook for our branded [ Jewel Lilly ] jewelry and direct-to-customer jewelery because the EBITDA margin over there is quite lucrative compared to other business?
Sumit Shah
executiveSure. So we think that the branded jewelry segment as well as the direct-to-consumer business will definitely grow faster than company average. And that's where we see a lot of customer interest in. So the focus of the company as well as the entire management team is to grow the share of these 2 divisions. And we expect in the current year, both the branded as well as the direct-to-consumer business, to grow meaningfully faster than the company average.
Unknown Analyst
analystOkay. So that will also kick in our EBITDA margin going forward?
Sumit Shah
executiveThat's right, sir.
Unknown Analyst
analystOkay. Understood. Now, sir, coming to a question on free cash flow, sir. So if we see the free cash has been significantly improved from [ obviously, the past. ] Say FY '17, if we compare it to now, it has been a positive cash flow. And going forward, do we expect this cash flow to sustain? Because if -- like, do we see some investing activities happening over here? Or how should we look at it?
Sumit Shah
executiveSo I would say that there is not any meaningful capital expenditure planned going forward. So we would expect to see healthy cash flow generation for the company. And because of that confidence, we've also announced our dividend policy going forward, where we'll be paying out between 15% and 25% of the consolidated profits of the company to shareholders. So I would say that we expect working capital cycle to remain stable or improve gradually as the direct-to-consumer business becomes more important because that has a better working capital cycle. And since our business is working capital intensive, which really is the main driver of cash flow generation, we expect free cash flow generation to be relatively healthy going forward.
Operator
operatorThe next question is from the line of [ Geeta Mehta ] from LIC Securities.
Unknown Analyst
analystYes. So my question regarding the gold price volatility. I wanted to understand that as gold prices are quite volatile, due to which there are inventory gains and losses. So how do you mitigate the impact of such volatile prices? And what is the fluctuation impact on the bottom line?
Sumit Shah
executiveSure. Hitesh, you want to take that?
Hitesh Shah
executiveYes. So we pretty much get -- purchase orders from customers based on the market rate of gold. And we hedge the requirement in the futures market as per the orders and reverse the hedge when the deliveries of gold is taken. So pretty much, we do not have any significant impact on account of gold price fluctuations or even the inventory held by us is pretty much on a loan basis from the bullion dealers or the banks. So essentially, there would not even be any significant inventory gains or losses.
Unknown Analyst
analystOkay. And my other question is that, as you can see, the employee expenses have fallen down by 23% year-on-year during the quarter and 27% in the full year. So what are the reasons for such great reductions?
Sumit Shah
executiveSo I think during COVID there, we did sort of rationalize our workforce and look at what is required on an ongoing basis. So I think that there is -- we did take some pay-cuts across the employee base, and there was some rationalization of workforce. So I would say a combination of these 2 factors has resulted in employee cost reduction.
Operator
operatorThe next question is from the line of [ Kirti Ghosh ] from Sequent Investments.
Unknown Analyst
analystYou have guided for an ROE target of 15%. Could you give some color as to what are you doing to achieve the same? And when do you to achieve this target? Also, my second question is other financial assets have increased sharply during the year. And what are these assets? And why such a sharp price?
Sumit Shah
executiveThank you for your question. So in terms of return on equity, our expectation would be that we should be higher than 15% in the course of the next 2 to 3 years. And then your question of investments. I think most of the investments are either cash or short-term investments in liquid funds. So I think there has been working capital rationalization due to which we've generated significant amount of free cash flow, which has led to an increase in financial assets. All of them are either cash or short-term investments in liquid funds.
Operator
operatorThe next question is from the line of Rajesh Kumar from Capital Portfolio Advisors.
Unknown Analyst
analystGood afternoon, sir. So my first question is regarding the U.S., what is your position of U.S. market in terms of the sales and the store [ load ]? Are you seeing some traction in sales there? So like because we know that like U.S. has been one of the worst affected markets initially during the COVID time. So as the vaccination has progressed, are you seeing some traction from that front?
Sumit Shah
executiveYes. Thanks for your question. So yes, I think U.S. is our largest market in terms of the revenue share and I think U.S. has been very aggressive with the vaccine rollout due to which there is -- I would say that all of our customer stores are fully opened and probably transacting at higher than pre-COVID levels. So I would say that in the U.S. there has been significant return to normalcy, to people visiting stores or buying online. And I think one of the benefits that we've seen during COVID is digital adoption, whereby customers have gotten accustomed to buying online. So even when we distribute through our retail partners, we are seeing a greater percentage of their sales to online channels as compared to pre pandemic.
Unknown Analyst
analystOkay. Sir, my next question is, during the full year, your EBITDA margin has fallen to 5.6% versus 6.8% in the previous year. So what could be the possible reason to explain the same? Because as you explained earlier, you have reduced the [ things like ] cost. So still now the EBITDA margins have fallen. And if you can also help us by giving some color on what could be the possible EBITDA margin going forward in the financial year '22 and FY '23? And what could be the long-term EBITDA margin you have in the mind, so once things normalize? So what is the trajectory you are looking at, which would be the stable kind of EBITDA margin, which we would be aiming for? So be happy to share it like if you can give some guidance on that.
Sumit Shah
executiveI think -- so yes, for the past year, obviously, the impact on the EBITDA margins has largely been an impact of COVID. I think in the quarter 1 of the financial year, largely our manufacturing units were completely shut down. And we had significant losses in quarter 1. Quarter 2 and quarter 3 saw some normalcy returning, but we were still trending below year-over-year sales number. So largely, the reduction in EBITDA margins has been due to operating deleverage due to the shutdown in quarter 1 and lower sales numbers in quarter 2 and quarter 3. We, at this point, based on the information that we have available, see a lot of the operating deleverage behind us. And we would definitely see meaningful improvement in operating margins going forward. I think at this point, disclosing or discussing long-term EBITDA margins would be a little bit difficult because it depends on the growth of the higher-margin divisions as they play out. Over the course of the next few years. But our endeavor as a company would be to meaningfully increase EBITDA margins over FY '20 numbers going forward.
Unknown Analyst
analystSo I'm not looking at an absolute range. I know the situation is quite volatile. If you can just give some kind of color and [ assess ] like if the COVID situation like goes away, things are normal. Then what could be the normal range of broad range, not looking at like from a specific number to hold the management responsible for that. Like what could be a normal operating rate for our business, which is at a stable [ level ]?
Sumit Shah
executiveYes. So I think that in our presentation, we've given EBITDA margins by division for -- 7% for our customer brands, about 12% and 20% kind of range. So I think that, that's essentially what you're looking at for the diamond jewelry segment. The plain gold jewelry business is largely passed through, which actually drags down our overall EBITDA margins. I would say that our diamond jewelry EBITDA margins are in the 10% to 12% range -- sorry, 8% to 10% range today. I would say that we would see meaningful improvement in our diamond jewelry EBITDA margins. That's what we would sort of focus on broadly, and that's where the highest scope is for improvement in margins.
Operator
operatorThe next question is from the line of [ Rebab Kachoria ] from VG Capital.
Unknown Analyst
analystI wanted to know what could be, sir, over a long term period, like 5, 10 years -- 5 years maybe the size of the D2C and the branded jewelery markets, that can [ mean D2C ] market?
Sumit Shah
executiveSure. So I would say the addressable market, obviously, is very large. And I think that a lot of the growth will depend on us executing to this large opportunity set. We are fortunate to have arrangements with some of the most loved brands globally, Disney as well as, to a lesser extent, Hallmark. We are currently in discussions for significant additional meaningful licenses in the future. So I think a lot of it will depend on how we execute to the plan. Just to give you a perspective, I think, broadly, the U.S. diamond jewelry industry is somewhere in the region of $40 billion. I think the largest e-commerce player today would be about 1.5 -- $1.3 billion to $1.5 billion, which is Signet. And there is quite a few players in the direct-to-consumer space who would be in the $200 million to $700 million range. So I would say that the opportunity is large. Obviously, for us, it's a 1-year-old business. And we are focusing on this business to grow it. Would be difficult to sort of look 5 years out and where it could be, but the opportunity set in the addressable market is relatively large and we are laser-focused on growing this part of our business.
Unknown Analyst
analystGot that. Sir, our target would be to like reach $100 million or something like that? And within that, I wanted to know, how do we sell this online, sir? Is it only through our own site? If it is only our own site, how are they publicized? And secondly, do we also sell-through marketplaces like Amazon and [ STN ], on these kind of sites?
Sumit Shah
executiveYes. So about 90% of the sales are through our own websites and about 10% is through marketplaces. And we -- the advertising is generally through paid search on Google as well as Google shopping and on various social media platforms. We also have a PR agency that sort of works on talking about our product placement as well as getting free traffic to our website. So it's a combination of social media, Google search, shopping and various other means. So just to give you a perspective, we're currently investing between 20% and 30% of sales on advertising. So that sort of gives you the scope of what we're spending on advertising as a percentage of the direct-to-consumer sales in order to grow that business.
Unknown Analyst
analystOkay. And the marketplaces ratio, can it improve? And Signet and all these other companies, do they do similar numbers, particularly through marketplaces? Or is it any different?
Sumit Shah
executiveSo I would say that the retailers such as Signet, generally tend to sell-through their own channels and not so much to the marketplaces. We've not been as focused on growing the marketplaces segment because our own website is more strategic from 2 aspects. One, it's more profitable and two, is we own the customer, which means that we have the ability to sell the customer again, we have data on who the customer is and have the ability to sell to the customer again. So our preference would be to grow share of sales on our website because longer-term customer acquisition costs will decline meaningfully due to this.
Unknown Analyst
analystGot that. And what is the current customer acquisition cost per customer?
Sumit Shah
executiveYes. So as I mentioned, it's between 20% and 30% of sales, depending on the website.
Operator
operatorThe next question is from the line of Disha Shah from Global Securities Finance.
Unknown Analyst
analystSir, I just wanted to know that our Q4 sales and profits are down significant sequentially. So can you share the reason for the same?
Sumit Shah
executiveYes. So Disha, I think the way to look at it would be annually because Q3 is a very important quarter for us because of seasonality and due to Christmas and Thanksgiving, since we're primarily selling in the U.S. and in Europe. A large majority of the diamond jewelry sales happen for the Thanksgiving to Christmas time period. And I think, historically, this would be in line with our trend of how our sales tend to be. And this would be true of any consumer products that are sold in the U.S. and Europe.
Unknown Analyst
analystOkay. And my second question is regarding that, what impact our business has seen due to the compulsory hallmarking?
Sumit Shah
executiveSo again, we are not operating meaningfully in India. We don't have any sort of -- we have very limited sales exposure in India. In the U.S. or in Europe, there has been no significant change in regulation in the past year.
Operator
operatorNext question is from the line of [ Shweta Shah ] from Samata Capital Private Limited.
Unknown Analyst
analystI have a couple of questions. So my first question is on the advertisement cost which has increased sharply during the quarter and year. So can you explain the reason for the same and also give some guidance on advertisement cost for the year FY '22?
Sumit Shah
executiveSure. So we did not have a direct-to-consumer business in the last financial year because all of our jewelry was sold through our retail distribution partners. As I mentioned to -- earlier on the call, we are currently spending between 20% and 30% of the direct-to-consumer sales on advertising, and we plan to continue to do that as we still see an opportunity to make 20% EBITDA margins on direct-to-consumer after making that kind of investment on advertising. So that would be a good guide in terms of advertising expenses, between 20% and 30% of direct-to-consumer sales.
Unknown Analyst
analystOkay. And my second question is with regards to the Enchanted Fine Jewelry Collection, which is expanding into China. So what is the visibility and growth outlook for this segment?
Sumit Shah
executiveYes. So I think that since we just shipped under a month ago, I think that currently, it's a test program happening in a couple of hundred stores. I think a lot will depend on the success of this test program and how it does. I think that we'll be able to give a lot more visibility on this in the next quarter's earnings call because currently, we don't have too much information.
Operator
operatorThe next question is from the line of [ Nikhil ] Jain, an individual Investor.
Unknown Attendee
attendeeYes. I just wanted to understand, so all the work that we actually do for manufacturing of our items, is it done in India? Or is it like part of it is done overseas also?
Sumit Shah
executiveYes. The gold division, all of the manufacturing happens in the Middle East. So the Gold Jewelry is actually made in Dubai and sold in the Middle East. For the Diamond Jewelry division, I would say that about 80% to 90% of the manufacturing happens in India, and the rest is outsourced to China and Thailand.
Unknown Attendee
attendeeOkay. My second question is that, let's say, what is the geographical strait for the diamond jewelry? So you have -- so the gold jewelry is such that we do it in Dubai and sell it in the Middle East. But for the diamond jewelry, what is the largest -- I think the largest proportion is coming from the U.S., but what may be the state for some other countries or continents, let's say, for example, Europe?
Sumit Shah
executiveYes. So if you remove 30% of the sales, the balance is split between 90-10 percent between U.S. and rest of the world? I mean, so there's I think 10% in rest of the world, which is all diamond jewelry. So we only sell gold jewelry in the Middle East, and the rest is U.S. and Europe. We don't sell any plain gold jewelry in the U.S. or Europe.
Unknown Attendee
attendeeOkay. Fair. Sure. So one more question that I had was that we have mentioned that we are now having 6 websites for 6 different collections that we are having. And I think we are promoting them on the [ channel ] of their individual brand names and other things. Have you, let's say, kind of considered or do you think it is -- it can be useful to have an umbrella kind of a brand against which there are, let's say, maybe 6 or maybe even more licensees coming in? So there is an umbrella plan on RGL and then there is all of these brands that are available, right?
Sumit Shah
executiveSo yes, that's a great insight. And that's something that we have been debating and discussing internally as well. So that's definitely something that would be a worthwhile exercise for us to do. I think that currently, we are focused on -- we have one more website to launch, which is Disney Jewels, which is all of the non princess, iconic characters that we plan to launch during the course of this year. I think once we are done with that, there definitely has been discussions about an umbrella website, but we haven't really made any firm decision on that. But I think you bring up a good point, and that's a very meaningful discussion for us to have and something to execute in the future.
Operator
operator[Operator Instructions] The next question is from the line of Rajesh Kumar from Capital Portfolio Advisors.
Unknown Analyst
analystSir, during the last year, in financial year '21, so what has been the CapEx? And what are your CapEx plans for FY '22 and FY '23? And I also wanted to know, like, is this business capital intensive? Or what is the kind of the terms you can get like business can expand with a small incremental CapEx? If you can throw some color to that, that will help a lot.
Sumit Shah
executiveYes. Hitesh, you have the capital expenditure numbers? Or should we get back to...
Hitesh Shah
executiveNo, I don't have it. I -- but it is significantly lower than even the depreciation on fixed assets, it's is probably a couple of crore rupees, but I do not have it on hand.
Unknown Analyst
analystAnd sir, your plans in the future, like, do you like for growth, like what is the kind of the growth outlook we are looking at? And to meet those plans, like what kind of the CapEx is required to achieve that?
Sumit Shah
executiveSo I think we are moving towards a business where either the licensed brands or the direct-to-consumer business will become more important. And we feel that currently, we have enough manufacturing capacity for the next 2 to 3 years to meet our needs. We don't envisage any significant fixed asset investments. And there is also the opportunity to outsource some of the production to outside vendors. So we don't anticipate any significant meaningful investments in fixed assets. It's -- the business is really a working capital-intensive business, along with a lot of the focus shifting on brand creation and marketing. So fixed assets going forward will not be very meaningful.
Unknown Analyst
analystOkay, sir. Sir, my next question is that like this year, unfortunately, COVID has impacted a lot of employees in the organization. So if you can give some information like what has been an impact of COVID to your employees and, unfortunately, has been there any casualty amongst the employees? That will be helpful for us to know for us.
Sumit Shah
executiveYes. Yes. So Hitesh, do you want to answer that?
Hitesh Shah
executiveYes. So I mean, just as everywhere else, I mean, quite a few of our employees too, have been affected by COVID. And I mean, till date, we've unfortunately lost 2 employees due to COVID. I mean from an employee base of around -- I mean, including contractual employees, around 3,000 people. And thankfully, everybody else has recovered. I mean that's the numbers till now.
Unknown Analyst
analystOkay. That's great. And sir, like are all your stores -- and what is your impact from COVID in terms of like the businesses, the office open or like when it is planned to be opened or something like that?
Hitesh Shah
executiveSo our manufacturing is completely open as it's permitted industry. But the office area, people are typically working from home. I mean, some of them work from office partially, but it's predominantly work from home for the office area. And I think we'll bring them back to the workplace as and when like things become better. And once the vaccinations are -- also kick in. In fact, I mean, as a company, we are -- this week itself, we have an employee vaccination program. So pretty much we're getting all our employees vaccinated this week.
Unknown Analyst
analystThat's great. And just a last question, sir. So on the debt front, sir, if I could know like what is your cash flow generation plans and repayment plan of the debt, and if you are aiming to become debt free and by when? That will help a lot because one of the possible like regions why the stocks of the companies like yours have been like not getting the true valuation is by the concerns on the debt on many of the companies in the similar sector, which may not be the true for you. But like it becomes somewhat of trends in the jewelry sector. So if you can give a guidance for a comfort like smart [ euro ] plans of the debt repayment, is it? So I think that will help a lot.
Sumit Shah
executiveYes. So we've brought down our net debt number from FY '19 once we had -- when we had done the acquisition of Jay Gems. I think our net debt number was INR 500 crores and a debt equity ratio of 0.76. We are now down to INR 240 crores of net debt with INR 842 crores of capital. So our debt equity ratio is 0.29. And I think as Hitesh mentioned in his opening remarks, over the next 3 years, we plan to be at net debt 0. That's really the goal that we're working towards. Hopefully, within 3 years, we get there.
Operator
operatorThe next question is from the line of Mihir Desai from Desai Investments.
Unknown Analyst
analystSir, one question on accounting point. If we see on our consolidated balance sheet, the borrowings number, the long-term borrowings have increased like if I see on March '20, it was $1.8 million, and now it is [ $288.6 ] million. So I know this number is not big, but just wanted to know that what is the component which is reflecting here, sir?
Hitesh Shah
executiveSo like part of the component is actually the -- like the COVID loans that I think we have taken, both in the U.S. and in India. And since they are not in the nature of short-term working capital, but a bit more longer-term in nature. I mean, that's why it's showing up in a long-term cap alone. This was availed like in the quarter 1 of 2021. This was availed like in June of last year, pretty much.
Sumit Shah
executiveI think it's U.S. government Payroll Protection Program as well as some COVID loans here in India, which were given out right at the beginning of the pandemic. We don't have clarity around the U.S. Paycheck Protection Program, whether the loans have to be repaid or not, so they show up is sort of -- and we don't know the repayment schedule yet, so -- which is why it shows up as long-term instead of short term.
Unknown Analyst
analystUnderstood. Understood, sir. So now just final few questions on macro front, sir. Sir, as we see the gold prices are strengthening. So will this affect our business or demand? How do you see this, sir?
Sumit Shah
executiveSo we currently don't see significant impact on demand. I think what we've seen historically on the gold division, when there is a lot of volatility, there is -- there is some impact on demand. Once it stabilizes at a certain level, demand comes back. On diamond jewelry, gold price is not a very meaningful factor to the overall cost. And we haven't seen, in the data, any impact on demand due to gold prices.
Unknown Analyst
analystOkay. Understood. So nothing to worry about -- currently, there is nothing to be worried about the demand front. And sir, one number which I forgot was, sir, can you please give the number of online sales which happened in FY '21, sir?
Sumit Shah
executiveWe've sort of --the number of orders or the...
Unknown Analyst
analystSir, any ballpark of revenue is also fine.
Sumit Shah
executiveSo on our presentation, which we've sort of laid out. I mean, we've disclosed the numbers. I think we did about INR 60 crores of revenue, and the average order value would be around $200. So I think if you want to calculate the number of units you can. But -- yes. So I think we did about INR 60 crores of revenue in the last year. And currently, as we sort of disclosed, it's currently trending at INR 115 crore run rate.
Unknown Analyst
analystOkay. Okay. Okay. Sure. So that has increased significantly. And sir, now my last question would be on the macro front. Like from your point of view, sir, what excites you in terms of business and in terms of your plans for the business, say, from next fiscal or coming fiscal and going forward in the future? So I just wanted to know, sir, now like what excites you for the business going forward?
Sumit Shah
executiveYes. So I think we see a huge structural opportunity within the jewelry space to actually make branded jewelry a much larger part of the overall space. I think we've seen this trend happen over the last 10 years where once De Beers stopped advertising diamond jewelry, I think individual storytelling and brands became more important. And we are seeing that trend continue. And we see that, that's a long-term trend for growth within our industry. And I think COVID has accelerated the shift to online. So if I were to tell you what will -- what does sort of our company's growth plan looks like? I mean, we've really got sort of 2 legs of growth. One is more of our own brands and licensed brands; and, two is the direct-to-consumer space becoming -- direct-to-consumer division becoming a much larger part of our overall business, which will help improve the margin profile, working capital cycle and in general, the financials of the company.
Operator
operatorThe next question is from the line of Chirag from Budhrani Finance Limited.
Unknown Analyst
analystI wanted to get a sense, the top line has gone down for FY '21, but yet, the working capital has gone up. So can you explain what are the reasons for this, sir?
Sumit Shah
executiveYes. So I think that what's happened is largely the quantum of the working capital has largely remained the same because working capital did not shrink meaningfully with the sales numbers. So I would say that the working capital days look higher. However, our receivables are a little bit lower than last year, our inventory numbers are slightly higher as we've made investments in the direct-to-consumer business. So the quantum of working capital having remained the same. I think the working capital days looks a little bit higher because of deleverage from the first 2 quarters.
Unknown Analyst
analystSo is it because -- I mean, see, what I understand is, if you have a higher component of whole business, generally, the working capital days are higher. Now that we are going into online sales, wouldn't we see a lower number of days going ahead?
Sumit Shah
executiveYes. So I would expect the working capital, as we grow in absolute terms, to remain similar, the quantum. So currently, we have about INR 850 crores of inventory. I don't see the inventory number or the receivable number grow meaningfully. As sales grow. So the number of days of working capital will go down. And you're absolutely right that as the direct-to-consumer business becomes more meaningful over the next couple of years, we should see an improvement in the working capital -- capital cycle in terms of number of days employed.
Unknown Analyst
analystWhat is your ballpark range where you want to get it? I mean, around 120 days? Or have you got any target?
Sumit Shah
executiveWe don't manage the business in terms of number of days because I think it depends on sort of the mix of wholesale to retail. And I think we manage each business individually based on what's optimum for that business and where the mix lands up. So we're really looking to optimize total cash flow. And our view is that total cash flow should be equal to higher than profits of the company. In terms of number of days, we don't have a specific target in mind because it all depends on the mix of the 4 divisions and what each division contributes to the sales because the gold division has the lowest working capital cycle. And the customer brands -- probably customer brands and B2C has the second highest and -- so it depends on the mix of the various divisions that play out during the course of the year.
Unknown Analyst
analystOkay. And sir, one thing on the discontinued operation. Do we see this in FY '22? And what is this pertaining to?
Sumit Shah
executiveHitesh, do you want to take that?
Hitesh Shah
executiveYes. So it pertains to our Bangladesh operations, which we've ceased 2, 3 years ago. And I think this is pretty much the end of it. We do not think it will be like a -- any significant impact going forward. I mean, only residual value that we carry on the balance sheet is like around INR 40, 50 lakh of that investment.
Operator
operatorThe next question is from the line of [ Rebab Kachoria ] from VG Capital.
Unknown Analyst
analystSir, I wanted to know what are the key challenges, which will define our success in the D2C business? Like what are the main factors which determine how much we sell and the success of that business?
Sumit Shah
executiveSo [ better ], I think the main driver of growth really is having a profitable customer acquisition cost, which makes sense for the business, right? Because I think that one has to figure out what the available margin is and what you're willing to invest in growing the direct-to-consumer business. So the opportunity set is extremely large. The brands that we currently have are very meaningful and well loved. We've obviously displayed the ability to create good product because we sell a significantly higher volume through wholesale channels. So the key challenge now for us as a company is to figure out how we can acquire the customer -- how we can minimize customer acquisition cost as a percentage of sales and do it efficiently so that we can continue to acquire customers and users in order to grow the business. So I would say that challenge #1 really is customer acquisition. And #2 is ensuring that the brand resonates with the consumer.
Unknown Analyst
analystOkay. So at this early stage, how is it that we are still making 20% kind of EBITDA margins? Shouldn't there be a start-up cost of this customer acquisition and online branding and all that kind of stuff?
Sumit Shah
executiveSo the advantage that we have is that the brands are known because we are distributing them through other retailers because of which we are seeing more profitability on the licensed brands as compared to our own brands. You are right that there is an investment cost for our own brands. So we have 2 brands, Jewel Lilly as well as Made For You, where we are seeing customer acquisition costs meaningfully higher than the licensed brands.
Unknown Analyst
analystOkay. That's very interesting. And sir, what kind of [ consuming ] expertise are we trying to create, since you say that like the customer acquisition part is one key part of the success. So what expertise and what right to win do we have in that space, and what are we trying to create there?
Sumit Shah
executiveYes. So I think that clearly, in order to win in this space, we've really got to have our marketing on the ball and understand the consumer mindset. So we have a reasonably large marketing team in the U.S. who understands what the customer is looking for and supported by our digital team with significant experience. So really, our core competence to build the direct-to-consumer business is going to be around marketing and brand building as well as digital marketing, which allows us to grow this share in the business.
Unknown Analyst
analystGot that. And can the same thing be done in India?
Sumit Shah
executiveSo I think there are some parts which are already being done in India, and there are some parts being done in the U.S., depending on what is required. Right.
Unknown Analyst
analystNo, I was asking, can't we sell to customers in India?
Sumit Shah
executiveSo currently, I think that we don't have a distribution platform in India. We've made an investment in 3 stores now in a brand called IRASVA. We don't have a distribution platform in India. And I think that Disney is not -- especially the princess characters are not as well-known in the adult market. We're not selling children's jewelry, we're selling adult Princess jewelry. So through our limited experience, we've not had much success in India. That's something that we, for our licensed brands division, may do in the future, but currently, we don't anticipate any meaningful revenue coming from India for these licensed brands.
Unknown Analyst
analystOkay. And getting these licenses would be a normal process, right? So everyone, any vendor can get these licenses? It's a normal system, right, for these Disney and all? Is there any competitive advantage there?
Sumit Shah
executiveSo we have an exclusive license for branded -- for fine jewelery.
Unknown Analyst
analystI mean no one else can do Disney character jewelry?
Sumit Shah
executiveOn the Princess IP for Fine Jewelry space, it's us and Pandora, who have the license, and it's not available to anyone else.
Operator
operatorThe next question is from the line of [ Ashish Shah ] from Business Match.
Unknown Analyst
analystCongratulations on a very, very good set of numbers. Sumit, I think great going. I think what you just created in 12 months' time in D2C to create a INR 100 crore portfolio with a 20% margin. So great going. I just had one question to that, Sumit. Any thoughts on -- now that you've got these consumers coming to your website, what are you doing to convert them into repeat customers?
Sumit Shah
executiveYes. So I think that what we are currently in the process of doing is we've just signed an agreement with Salesforce, whereby we're implementing their solution for all of our websites. And I think that using a lot of the tools that they have, AI, e-mail marketing as well as targeting customers through various channels. We believe that, that will be an important tool for us to be able to mind the customer, know what they want and present the right product to them. So we're currently in the process of implementing Salesforce's sales and service solution onto our platform, and we expect to go live in the next 90 days. I think that, that should be sort of a meaningful step forward for us for us to be able to mind the customers better and to be able to lower our customer acquisition costs even further.
Unknown Analyst
analystOkay. That's helpful. And just wondering, Sumit, when you look at the products, the SKUs, which are available on our website versus the same which is available to some of the other U.S. retailers. How different are these SKUs and especially the pricing?
Sumit Shah
executiveYes. So I would say that we try to protect all the retail partners through who we sell by giving exclusivity to most of the retailers. So we definitely do not sell the same product on our website as our retail partners would do. This creates some differentiation. Obviously, there is overlap due to the IP being what it is, but we definitely try to protect our channel partners by giving them differentiated SKUs from what we sell on our website.
Unknown Analyst
analystOkay. That's very helpful. And lastly, Sumit, now that you're entering China as a market, early thoughts. How different do you have to position yourself in terms of the product and pricing? Does the product have the same mix of studded jewelery and gold mix? Or is it more platinum or -- when you go to China market?
Sumit Shah
executiveSo I would say that the product for China would be obviously styled a little bit differently because it's a lot more simpler, smaller styling and better quality. So China is primarily 18 karat with better quality of diamonds and what is generally sold in the U.S., but we plan to target only the studded jewelry market and not plain gold jewelry in China. And it's significantly higher margin.
Unknown Analyst
analystSure. And just one last thing, Sumit. Since you are in -- you are now talking to some other people in terms of your license brands. Would they also exhibit similar return on capital metrics in the sense, would they also be as profitable as your existing license contracts?
Sumit Shah
executiveI mean, I think it's a slightly longer-term period -- longer-term time frame that we're talking about. Any of the new brand owners that we're talking about for licensing opportunities. But we see that there is significant and meaningful other licenses that we can get and we could tie up with in order to create opportunities for future growth. I think it will be a longer-term period to get to the levels of profitability that we have with slightly more established brands. But we see opportunity for a lot more licenses that can drive growth in the future.
Operator
operatorThe next question is from the line of [ Shweta Shah ] from Samarta Capital Private Limited.
Unknown Analyst
analystSo my question is with regards to the recent launch of your 6 direct-to-consumer websites for Hallmark Diamond. So I wanted to know what is your strategy on expansion of direct-to-consumer websites for the Hallmark Diamond.
Sumit Shah
executiveYes. So on the direct-to-consumer websites, we've sort of got Star Wars, Enchanted and our own brand in Hallmark. I think the strategy remains consistent that a very focused and targeted customer acquisition in terms of finding the audience that is most meaningful for the brand. And since there is a market that already exists due to our distribution through retail partners, we plan to leverage some of the brand recognition that has been built over the years as we've sold this through our retail partners in order to profitably grow the Hallmark Diamond brand as well.
Operator
operatorAs there are no further questions, I will now hand the conference over to the management for closing comments.
Sumit Shah
executiveThank you, everyone, for joining us on the Q4 '21 earnings conference call. Just to summarize, I think we are seeing strong momentum across all of our geographies that we operate in, and we're very excited about the year ahead. Look forward to seeing all of you in the next earnings conference call. Thank you.
Hitesh Shah
executiveThank you.
Operator
operatorThank you very much. On behalf of Dickenson World and Renaissance Global Limited, that concludes this conference. Thank you for joining us. You may now disconnect your lines. Thank you.
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