Restaurant Brands Asia Limited (RBA) Earnings Call Transcript & Summary
May 31, 2022
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Restaurant Brands Asia Q4 FY '22 Conference Call hosted by Edelweiss Securities Limited. [Operator Instructions]. I now hand the conference over to Mr. Nihal Jham from Edelweiss Securities Limited. Thank you, and over to you, sir.
Nihal Jham
analystYes. Thank you, Peter. On behalf of Edelweiss, I would like to welcome you all to the Q4 FY '22 Earnings Conference Call of Restaurant Brands Asia Limited. From the management today, we have Mr. Rajeev Varman, CEO and Whole Time Director; Mr. Sumit P. Zaveri, Chief Financial Officer; Mr. Kapil Grover, Chief Marketing Officer; and Mr. Prashant Desai, Head of Strategy and Investor Relations. I would now like to hand over the call to Mr. Prashant Desai. Prashant, over to you.
Prashant Desai
executiveThank you, Nihal. Good morning, and welcome to everyone on this call. Thank you so much for taking the time early in the morning. We completely appreciate it. The way we have today -- scheduled today's call is we will first take you through in detail about the India business. This will be done by Raj, my colleague Kapil, Sumit and myself. Post that Raj will take you through our strategic positioning of the India business -- of the Indonesia business and how it will look like over the next few years. Post this, we will be open the floor for Q&A. We had ideally wanted Vaibhav Punj, our CEO for the Indonesia business, also to be on the call, but because of some exigency, he can't be on the call, he surely will meet all of us in the next quarter conference call. So with that, I hand it over to Raj, our CEO, to take you through the India business, executive summary and update. Over to you, Raj.
Rajeev Varman
executiveYes. First of all, thank you, Nihal, and thank you, Prashant. Thank you, everyone, for joining this call, and I appreciate your support and your enthusiasm with our brand. I'm going to do two things. I'm going to first talk about the Q4 quarter. And then after that, I will give you the highlights of the year that just ended. Incidentally, if you look at our growth and our story, we're still a young company, and this is our eighth year in operation from when we started our first restaurant in 2014. Actually, the date was November 9, I distinctly remember that date. So this FY '23, this coming year, this year that we are in, the end of this year will mark like a halfway through our restaurant growth story, which is a journey to 700. And so I just wanted to congratulate the entire investment community as well as my team here for this journey that they started in 2014 and their achievements so far moving forward. So on the business highlights for Q4, revenues from operations grew 37%, Q4 FY '22, that's INR 268 crores versus INR 196 crores in Q4 of FY '21. That was an SSSG of 17% and total revenues growth of 37%. Now looking at the ADS. The ADS in Q4 FY '22, we recovered 95% of pre-COVID sales. And then in April, we actually surpassed our pre-COVID sales at 102% and in May, we continued that journey and we are at 111% versus pre-COVID sales. So great recovery in the last couple of months surpassing the pre-COVID sales. Now the highlight of this is in Dine-In, if you look at our business last time we were on the phone, whatever the cover was coming, what's coming through delivery, and Dine-In recovery was kind of behind the 8 ball. But if you look at how we are standing in May, we have recovered almost all of the pre-COVID sales. We sit at about 96% of pre-COVID sales in Dine-In. And then delivery, we continue to be 140%, and that gives you the 111% that we are pre-COVID in May. Regionally, West has been stellar in our recovery. We are at 141% of pre-COVID sales. South and east, 112% of pre-COVID sales. And in the north, we are at about 100% of -- May numbers are 100% of pre-COVID sales. So there is some work in the north, we'll chat about that as questions come up. Gross profit margin improved by 50 basis points to 66.1%. That's 66.1% in Q4 FY '22 versus 65.6% in Q4 of FY '21. So some great work there. There were some headwinds. Despite the headwinds, we have continued our journey to keep improving our gross margins, very stellar work done by the supply chain team, finance team and operations team. Moving on to restaurant level EBITDA. It's at INR 46 crores, which is 17.3% for Q4 FY '22 versus INR 33 crores that was in Q4 of FY '21, that was at 17.1%. Company EBITDA at INR 28.8 crores that's at 10.7% for Q4 of FY '22 versus the INR 19.9 crores that we delivered in Q4 of FY '21 that was at 10.2%. So this is basically the Q4 highlights. Kapil will walk you through the details of our marketing efforts and the P&L will be carried by Sumit Zaveri. Now just going into the whole year FY '22 to walk you through that revenues from operations in FY '22, we're at INR 943 crores, which is a 91% year-over-year growth from INR 494 crores in the previous year FY '21. Gross profit margins improved from the previous year by 130 points going from 64.5% to 65.8%. And then company-level EBITDA was INR 73 crores. That was at 7.8% FY '22 versus negative 9.8% in the previous year that was FY '21 at minus 2%. I was talking about the growth journey. We kind of ended the quarter with 315 restaurants. Today, as we sit in May, we are at 318 restaurants. We have a pipeline of 50 restaurants. We have 13 restaurants in construction. So we continue to build those restaurants on a steady basis quarter-over-quarter in that journey to get to 700. We also as promised, started the Cafe business, we started in Q3. In Q3, we had -- if you remember, when we presented, we have put 17 cafes. We have added 18 on top of that -- sorry, 18 were there in Q3, and we have added 17 on top of that. That takes us to 35 cafes. And actually, as we speak today, we continue to open cafes, so we are at 40 cafes as of May, and we continue to grow that. BK App, Kapil will throw some color on this, but the good news is delivery revenue growth is 24% quarter-over-quarter. And this growth continues in double digits, and we will have some more details from Kapil as we go into transaction. So the next slide, you'll see Slide #6, which is on store opening status. You can see the last 2 quarters, we have started opening about 20 restaurants, which is very different than the approach in the previous 7 years, wherein most of the growth came in towards the back of the year. We have restructured our efforts in the department as we move forward. We are now doing about 20 restaurants every quarter, and we'll continue that pace as we go up to 700 restaurants. The next slide actually basically gives you what I was talking about in terms of Dine-In and Delivery sales recovery. You can see the sales ADS continues to grow, and it's growing right now at the growth of our Dine-In business. So thanks to those numbers, we are at -- in May INR 122,000, 61% of that business is Dine-In, I think that will continue to grow and our Delivery business at 39%. Recoveries are at the bottom. You can see that in May, we have recovered 96% on our Dine-In business. We had a fantastic last week, just to show you the latest. And then we have 146 recovery in Delivery and 111 overall recovery. Just going over to the next slide. If you look at this is the regional numbers I shared with you. So it shows that all these numbers continue to grow in the right direction, both in all 3 divisions. So with this, I will hand it over to Sumit to carry you through the P&L, and then we'll hand it over to Kapil after that for the marketing piece. Over to you, Sumit.
Sumit Zaveri
executiveThank you, Raj, sir. I'll just quickly share with you the performance for the quarter and the year. Some of it Raj has already covered, so it could be a little bit of a reputation here. We generated a revenue of INR 268 crores for the quarter ended FY '22 and our gross margins continue to remain robust. We're happy to kind of share that we've been able to sustain our margin on a quarter-on-quarter basis at 66.1%. And correspondingly, we ended the year at 65.8%. And we feel very, very fairly confident where our margins stand. And then later part, we will also be able to share what our journey on the margin side look like over next couple of years going forward. As far as the restaurant EBITDA is concerned, we ended the year at 17 -- sorry, 16.2% restaurant-level EBITDA. And for the quarter, we were at 17.8%. And company EBITDA was at 11.3% for the quarter and 90.1% for the full year. Actually, as we stand and we've been constantly kind of working on our performance. And we've -- as we now get into the later part of the -- or as we get out of COVID, we feel confident that we are poised for a good positive move forward as we kind of get into the subsequent part of the current financial year, which we've just embarked on in April. While we are kind of talking about it, I hand it over to Kapil to take us through what we've done on marketing, which is literally where we feel confident that, that will lead us into the later part of our growth from here on.
Kapil Grover
executiveWell, thanks, Sumit, and very good morning to everyone on the call. You heard Raj talk about how we've been continuing to improve top line on the back of some very strong marketing programs. I'll start with the Whopper. Now Whopper is a sub-brand and a key differentiator for our brand in India and many other markets across the world. It's our global property. So last quarter, we launched Twisted Whopper, which is a limited time offering, and we continue to use Whopper as a platform to engage our audiences. Now the last cricket season, which started at the end of the last quarter is a big engagement platform. We all know that, right? We leveraged that platform with a new concept called the Meme Premier League. Now at Burger King, as you are aware, we always look at unusual and quirky ways to engage our audience. Memes is the new viral language, Gen Z, Millennials they use that language to communicate. And it's a very funny and humorous way of sharing a point of view, right? And at Burger King as a brand, we stand for that point of view, we actually support that tone of communication, right? So we garnered over 15 million impressions with this campaign. And we also did another first that this is the first time a QSR brand as we launched NFTs for the winning Memes for the participants, right? So that was a big success, and we continue to see great numbers of engagement on that program. Now moving to Slide #12. We've spoken about the Stunner Menu. It's our branded everyday value proposition, and it continues to drive Dine-In traffic on the back of a very strong menu, great product at INR 50, at INR 70. And we also have seen consumers increasingly try these items in their orders, right? So we see increasing check penetration of these items in our restaurants. And we will continue to promote this platform and offer great value to our consumers in the coming quarters. Now that brings me to Slide #13, which talks about our focus on building an innovation pipeline, which will help us drive incrementality, right? We recently relaunched King's collection. It's a brand new part of our premium menu. Now this is a range of veg and chicken products that are based on very high-quality ingredients like a very soft slab of paneer, real cheese blended with very indian spices, juicy grilled chicken fillet and a spicy fried chicken fillet. Now these absolutely patients burgers are served with a new masala bun which is also a new addition to our menu. And it adds a lot of premiumness to the range, which is now priced at INR 199. Early days, but we are getting the fantastic feedback from consumers to the range, and we will continue to build the premium end of our menu. The second layer of innovation is a layer of add-on of desserts. Now these are 2 products, namely choco lava cake and Mousse cup, which was trialing as we speak in the last quarter, now we scaled up nationally. Very attractive items, very popular items, very easy to deliver and they add on incremental ABC, especially on the Delivery business. So that's become a national rollout in the current quarter. The third layer, and I will talk about this. It's a very strategic menu layer for us. You've heard Raj talked about it. You've heard Sumit talk about this earlier, BK Cafe, right? The next slide details a bit on the BK Cafe. So we've been working on this layer for almost a year, and you heard us talk about it in the previous calls as well. The first cafe went into trial sometime in October, November, and I mentioned in the previous calls that our cross-functional team along with the coffee experts and specialties that we've hired for this project have very quickly built capability and processes in the system that we now feel confident of scaling up this initiative. Just to reiterate why we feel confident about this layer being scaled up. If you recall, as shared earlier that cafe will do the following to our business. It will drive incremental occasions and frequency. It may add on to the ABC to check size and it will drive dayparts like breakfast. Now of the 40 cafes that we have now on ground, we've seen incrementality clearly come through around INR 8,000 per store in every cafe store. We've seen improvements in the breakfast daypart in specific stores, which are in relevant trade areas. And we are able to deliver a payback about 1.5 years on the cafe investment. We also continue to improve the menu. We've recently introduced muffins, which are 100% vegetarian muffins added to the menu. We already have an existing area of snacks that go complementary with the coffee and now the choco lava and mousse cup also gets added to that. Now given these great results, we are now going to expedite our BK Cafe expansion, and we will be launching 200 cafes by the end of the financial year ending March 31, 2023. And we believe that we add a lot of incrementality to our business. That brings me to the last slide. I want to talk about how we have grown BK App. We've now seen almost 25% improvement in app sales quarter-on-quarter and that run rate continues for the last few quarters. We've grown awareness, we've grown installs. In the last quarter, we've also started testing our CRM module. You'll see a lot more activity happen on that in the coming quarters. As we made significant improvements of our app delivery ecosystem to grow this channel over time. So in conclusion, we continue to build brand Burger King with Whopper as a platform. We continue to strengthen our sternal value proposition. We are building a strong innovation pipeline that drives incrementality, especially BK Cafe, which has shown very good results in the pilot, and we will continue to strengthen our BK App delivery ecosystem. At that point, I will hand over to Prashant to talk you through the future updates.
Prashant Desai
executiveThanks, Kapil. Friends, as you know, we were the first QSR to put it out in front of all our investors what are our guidance was so that we can also track us and you could also internally measure and monitor our sales and our progress. Taking a few from that, for FY '23, we are guiding that we will have about 390 stores. But as Raj mentioned, with one big change in that, earlier, a lot of our stores would open between December and March. What we are now intending to do is have a much more even down store rollout strategy, as Raj mentioned, about 20 stores every quarter. '23 may have a limited impact on that. But FY '24, you will see a real big impact of this continuous rollout strategy. So with that one difference, we'll be of 390 by FY '23. And then by FY '24, as Raj mentioned, as we continue to build 20 stores every quarter, we intend to touch 470. Looking at SSSG growth, our view is that we'll grow our FY '23 SSSG by 25%. Just to put the number out there, we should probably what we are saying is that the entire portfolio should kind of average at about 125,000 of ADS, which sets us in a very, very strong footing again for FY '24 as well. Also keep in mind friends that we are putting out this guidance given where we are from an inflationary standpoint. As a result, if we choose and if we feel that momentum changes, we'll come back to you with a revised guidance in the next couple of quarters. Having said that, FY '24 and onwards, we want to come back to our earlier guidance, which used to be between 5% and 7%, with so many cafes opening, we are now upping that guidance for 5% to 7% to 7% to 10%. Gross profit is one area of the entire team single-handedly focus and then ensuring that the quality of our business continues to remain extremely strong despite being a very young 8-year-old brand as Raj mentioned, the team has worked extremely hard despite the inflationary pressures, be it on the product mix, we're taking some small price increases of about 3% to ensure that we deliver a very, very strong 66% gross margin in the previous quarter. The team feels extremely confident that we will deliver a 67% gross margin to you. So we are upping our guidance from FY '22 by 100 basis points on the gross profit. Again, we take this further to FY '24. We believe we should be able to deliver another 100 basis point improvement on gross margin in FY '24 at 68%. This factors somewhere of moderate incremental areas coming from CapEx. As Kapil mentioned in his slide, we are currently factoring incremental ADS about INR 8,000 should this number change, we will again come back to you and revise some of the guidance upwards. When it comes to BK Cafe, this is the big shift that we want to kind of share with you. Previously, as you know, our guidance for FY '23 was that we would end FY '23 about 700 cafes. Given the traction, given the anecdotal evidences that we are receiving, given the way the customers have wholeheartedly accepted our coffee proposition, we are now upping the cafe guidance to 200 stores. Let me give you a perspective what that means in some manner. Raj mentioned, we are currently at 40 stores. So we are technically talking about opening 160 stores in the next kind of 10 months, which means we will open one cafe every alternate day starting today. And that's the kind of strength that we have on our cafe business. Again, as I was mentioning, these 200 cafes will have a very, very strong and solid impact in FY '24 by which time we will have of the 470 stores, at least 300 of them will have cafe. So yes, we are looking at a very, very strong FY '23 for India business, but even stronger FY '24 from an overall standpoint. With this, I think we conclude our India presentation. I will now hand it over to Raj to talk about the Indonesia business. Over to you, Raj.
Rajeev Varman
executiveThank you, Prashant, again, back with you guys. Look, so in summary, if you just look at the India business since 2014 there's one word that I shared with my team that I'll share with you steady and disciplined. And that is how we run the company steadily disciplined when we make decisions like the one in cafe that we are going to go speedily on it. We share that in advance so that our investors are aware of it. But apart from that, we have continued to have a very disciplined approach to our business. The plan that was put in place. We obviously changed the plan as we go, but a disciplined approach to the plan and a disciplined way to build the restaurants. Now we acquired the Indonesia business. The Indonesia business, just a little bit on the market. We don't have time to go into details here, but it's a country with over 270 million people, 65% of the population is in our target group. It's a very similar growth company -- country like India where it's a very young population. Per capita income is twice -- almost twice of what it is here in India. Eating out of home is significantly higher than it is in India. And these are the factors that will define that market, which is a very lucrative market. If you look at the growth of the overall Burger King brand globally, Indonesia will be one of those hot markets of growth among maybe top 5 or 6 growth markets for the brand. So very excited about Indonesia. I'm just going to share this slide with you just to give you a quick recap on the 2019, now it was in a calendar year cycle then. And I'm just sharing that time they had 164 restaurants with 141,000 in ADS. And the gross margin, which is the biggest opportunity over there was at 56.7%. Restaurant level EBITDA, and I'm talking about pre-Ind AS cash EBITDA was 11.2%. And the company EBITDA was at 5.3%. Now this gross margin, as you can see on the slide below, in FY '22 has already been moved to 58.5%. This journey will continue. This is the area of expertise for us of delivering a good supply chain discipline. You will find that we will spend the next quarter working very hard to bring those synergies that we spoke about in the last call between the 2 countries, whether it is synergy in buying equipment, whether it is synergy in buying products, inventory, paper products, all these synergies, we are now booking up. And these synergies, you will start seeing over the next 2 quarters coming into play into the business. We are also going to continue, we have got about 11 restaurants in construction there that will continue. We are building freestanding drive-through restaurants, which is the restaurants that we started building there the team over there started building a couple of years ago. Those restaurants come at significantly higher ADSs and EBITDA margin. So we will continue our efforts around that, and you will hear from us more on that. So the restaurant count as we stand today is at 177. Now COVID, the recovery in COVID here in India is almost 100% in most of the brands here. In Indonesia, it is a couple of months behind. As we speak today, they are removing the restrictions, whether it is entries into the public transportation system, offices and so forth, they're slowly now removing those. And the recovery this month is at about 80%. We see that over the next 2, 3 months, that recovery will continue to progress. So as a team, not speaking too loud and not speaking before we enter and learn the market fully, we project that over the next 2 quarters that we will get the sales back to the heydays of pre-COVID sales. In the same instance, we will also bring in synergies and efficiencies both in CapEx as well as in inventory and drive a margin of 60% and then continue our journey towards 65%, which is the goal as set in terms of long term in Indonesia as a brand. So you will see a lot of that from us when Vaibhav Punj joins us on the call next quarter. So look here, it's a good investment for us. We have put in $25 million into this business. We will continue to grow both top line as well as the efficiency of the P&L. I think it's a very cash lucrative business. We generate cash out of that significantly in Indonesia. We're just waiting for the COVID to be behind us over there and very soon, we will share that with you. So looking at more on Indonesia as we continue into the next quarter and quarters after that. But now I will just ask the folks to open it up for any questions that our team -- investors will have for us. So over back to you.
Operator
operator[Operator Instructions] Our first question is from Percy Panthaki from IIFL.
Percy Panthaki
analystMy first question is on BK Cafe. So how much of CapEx do you need to convert a store into a cafe store? And secondly, does the store need to be shut for a few days while this work goes on? And if so, how many days?
Rajeev Varman
executiveYes. Thank you for your question, first of all. I appreciate it. So cafe, we have a range of how we're doing this. So there are in-line restaurants or freestanding restaurants wherein we put a full island cafe, as we're calling it, which will cost you about INR 25 lakhs, INR 27 lakhs to construct. And then we have cafes that we will be building, which will be an extension of our counter, especially like in food courts, where you just extend the counter. Those will be -- those we are right now building at about between INR 10 lakhs to INR 15 lakhs, depending on how many pipes we have to rearrange and so forth. See, the cost will dramatically fall as we continue to build these cafes in new restaurants. So in the old restaurants, there's some undoing to do -- to be done before we put in the cafe. But in new restaurants, cafe is designed into the restaurant as we open it. So the CapEx on that, we will share with you as we go forward. But it should be in the range of about INR 20 lakhs that we think additional on putting these cafes up. Your second question was -- so the store shutdown. Look, we are working very parallelly. We don't shut down the stores. We do have some boarding within the restaurants where we are putting the cafes. In many restaurants, we try to do the work at night when the restaurant is closed, and so that it does not affect the sales of the restaurants. So predominantly, we are not closing restaurants. We are working on site with the sales. We do board up the area, so it's not a nuisance to the customers. And in many restaurants, we work at night.
Percy Panthaki
analystGot you, sir. Second question, I just was comparing the margins for Indonesia and India. So in India, you've done a reported margin of about 11%, which means on a pre-Ind AS level, it will be somewhere approximately in the region of maybe 3% or something like that. If I look at Indonesia, what you have disclosed in the presentation is pre-COVID, the company-level pre-Ind AS margin was about 5%, which is like marginally higher than what you are doing in India. Despite a 10 percentage point higher gross margin in India, why are the India EBITDA margin so much poorer compared to Indonesia?
Rajeev Varman
executiveYes. Let me answer it differently. Let me tell you why the Indonesian margins are better. See, they have -- again, the story goes that we started in 2014, more than 2 decades after the incumbents were already here. So our rents in those -- in the Indian market continue to be the current market rents. In Indonesia, the journey was started in 2008. And so they have some fantastic rents that run approximately 9% of their P&L, a significant advantage over the business year. Then also on delivery, percentage of our cost on delivery, their costs on delivery is significantly lower than our India numbers. They are paying anywhere between 5% to 10% depending on the vendor that aggregator that's working with them. So they see a significant advantage in there as well. So these are inherent good, strong advantages that are a very attractive to that business. So there is an opportunity over there in gross margins and -- that's an area of specialization for our company and our team of here that we have been showing and the results are in front of you, so if you look back 8 years. So we will bring those synergies into Indonesia business and make it an even more profitable business. Prashant, you want to add anything else?
Prashant Desai
executiveYes. Percy, also, if I can comment here, Prashant here. If you look at the Indonesia business that we have presented, it's a pre-COVID -- not impacted by any COVID-related activity kind of margins. Whereas when you look at the India business, as Raj mentioned in his presentation, we just kind of met 100% recovery when it comes to the Dine-In business. And Dine-In, as you know, is a far more profitable business compared to Delivery, which was a significant larger part of our FY '22 business. As you will move forward, as the Indonesia business kind of consolidates by September and then kind of marches on to what Raj mentioned to about a 60%, 61% kind of gross margin trajectory, India business is now on a significant growth part having recovered completely from a Dine-In perspective. Add to that the CapEx strategy that we set, so by the time you look at my FY '23 full year numbers, compared to the numbers that we have presented on Indonesia pre-COVID our margins will be significantly higher there. And obviously, the major benefit of all the efforts that we are doing in FY '23, you will see a very, very high double-digit kind of a company level EBITDA in FY '24. So it just largely to do with that.
Percy Panthaki
analystSo Prashant, any kind of flavor you can give on kind of margins we should expect over the next 1 to 2 years at a EBITDA level? You have given the gross margin, which basically is by FY '24, 200 basis points higher than FY '22, which means that automatically that 200 basis points benefit will see on EBITDA. Secondly, if I look at your margin of around 11% this quarter, we had seen a 95% COVID recovery in Q4 as per your presentation. So even if I do adjust for that 5% remaining, the margins will be like between 12% to 12.5% adjusted for any COVID impact and with the gross margin that goes to maybe 14% to 14.5%. So is that a stable state margin for us at a reported level, this 14%, 14.5%? Or do you see further upside to that number as well?
Prashant Desai
executiveWe definitely see further upside to that, Percy. Our view is as follows here, and which is what I was trying to give you a flavor. Our view is, if we don't see any further disruption, the way the business is scaling up all the initiatives that Kapil mentioned on the product side. And in this inflationary pressure also were to kind of ease up with the 25% same-store growth, given the kind of store openings that we had bigger an even out basis, averaging 20 every quarter, our gross margin guidance, the operating leverage that will kick in because we run a very frugal operations. FY '24 on a pre-Ind AS basis, if we don't deliver you a double-digit company-level EBITDA margin, we ourselves will be disappointed, Percy.
Operator
operator[Operator Instructions] Our next question is from the line of Varun Singh with IDBI Capital.
Varun Singh
analystSir, my question is on retail expansion guidance that you have shared with us. So I mean, over the last 4 years, sir, we have kind of more than doubled our store count from FY '18 to FY '22 from 129 stores to now roughly 315 odd stores. But I mean that is very encouraging to 2.4x retail expansion. And our revenue grew 4x from INR 378 crores to now INR 1,500-odd crores, which is, again, very encouraging. But sir, our losses, which is I'm only considering our profit before tax, excluding other income. So that is 2.5x. So 2.4x retail expansion, 2.5x is increase in losses. So I'm just wondering, sir, at what level of revenue -- and of course, sir, I mean, the store addition guidance that you have given, we expect our store count to double exactly, I mean, in the next 4 years from 315 to 630 odd levels. So how are we looking at this profitability? And at what level of revenue we expect that we should be breaking even. So this is my first question?
Prashant Desai
executiveThank you, Varun. Varun, as you know about our business, and you kind of answered a lot of the questions you asked yourself in the sense that because we are in such a rapid expansion kind of a trajectory, our depreciation is very high. So if you were just to add back the depreciation, our business does not make cash losses we generate a fair degree of operating cash. Plus you have to also remember, we had a negative working capital business. So the way we look at our business internally also is how much cash does this business throw up which we can then deploy towards opening new stores, which, as we had mentioned last time, our payback on all the new stores that we open are about somewhere in the range of about 5 years, it's kind of a 20% return at a store level. So a request to you, Varun, is look at our business purely on the operating cash back business ended till we are in a very, very strong growth trajectory part because depreciation will take away a lot of the profits that we make for our customer reported P&L perspective. However, maybe this year, we should still be able to kind of, if everything goes well, what we are saying, we won't disappoint you on being PAT positive but as I keep continuing to talk to analysts and investors alike, our business runs on operating cash. And that's the metric that we internally use to gauge how good, bad or ugly we are in terms of our performance.
Varun Singh
analystUnderstood, sir. That's very helpful. Sir, my next question is on BK Cafe. So if, for example, we invest INR 45-odd lakhs to for an island like cafe. Also, I understand that in incremental store cost of undoing the business is not there. And as a consequence, CapEx will be relatively lower. But assuming just a number like INR 40 lakhs of investment for BK Cafe, so what is the peak kind of revenue we expect from this category, sir?
Prashant Desai
executiveBK Cafe is like an infant currently, right, 6 months old infant. First, I just correct you, it's not INR 40 lakhs, what Raj mentioned was INR 25 lakhs to INR 27 lakhs for an island cafe. So maybe you probably heard INR 20 lakhs -- it's not INR 40 lakhs, it's INR 25 lakhs for island like cafe. As Kapil mentioned, if your incremental ADS today is INR 8,000, when the infant is 6 months old, even if you multiply this INR 8,000 to 365 days, you'll get somewhere on INR 30 lakhs of cafe sales coming. Cafe obviously operate at a significantly higher gross margin compared to our burger business. At a store level, EBITDA also cafe will have anywhere between 35% to 40% restaurant level EBITDA margin and which is where cafes -- slide guided that our payback on cafe is about 1.5 years. To your question as to where do we see these cafe sales going, I mentioned this last time, even at the current INR 8,000 incremental cafe, we have a 1.5-year payback, which is why we are now opening up cafe every alternate day where this will reach too early to predict, right? If you do the math, when you look at the data published by a lot of the income bank, you will get a sense in terms of where this can go. But just bear with us, as we keep coming back to you every quarter, we will significantly upgrade our cafe guidance on ADS as well. But as of now, from your modeling perspective, take an incremental INR 8,000 cafe.
Operator
operatorOur next question is from the line of Prateek Poddar from Nippon India Mutual Funds.
Prateek Poddar
analystJust 1 question. Look you've achieved INR 122,000 of ADS in the month of May, and cafes are still not rolled out. This 25% SSSG seems to conservative. Is that a fair understanding?
Prashant Desai
executiveAbsolutely, Pratik, I know that you've been talking on this as well. And you are right, as I mentioned to everybody on the call, it does seem conservative but you just bear with us, given the way where inflationary trends are. It's better to kind of be on the side of caution as we speak with a broader, a larger community. But as I said, luckily, we have listed, which gives us an opportunity to come back to you every quarter. And as I said, if the inflationary trends begin to kind of slide down if we don't see any significant pressure from a consumer spending perspective, we will come and revise these guidelines upward, but it's a fair understanding, it's conservative.
Prateek Poddar
analystOkay. And second question was, when I look at Indonesia, right? Can you just give some highlights as to why there was so much of restrictions, which led to such poor numbers in Indonesia this quarter? And why is it that -- I mean, someone asked this, but we are still lagging behind India. Is it more of timing effect in the sense because of the restriction, we couldn't get back to what numbers which were there pre-COVID, is it a fair way to understand the Indonesia business today?
Rajeev Varman
executiveYes. So I guess, as I was looking at -- sorry, this is Raj. As we looked at COVID as it started from the west and came this way, where we started locking down for this Omicron in January and then started reopening in Feb, they're just reopening now there, whatever the government policy is there as well as how late it came in and how long it was there kind of determined that fact. But vaccination rates are good over there. In fact, I think Jakarta is all vaccinated now, which is the main hub for the island. So it's just a matter of when it came in and how long it was there and the vaccination rate there. But I can tell you now that all the opening has started and soon, but surely, we should see that market will open up like India. And we are just poised for that, and we are ready to go with a very aggressive marketing program starting July. And you will see that we will ramp up not only organically, but because of these very big spend that we are going in with a big celebrity and a very high-traffic program, you will see those numbers come back very quickly.
Prateek Poddar
analystOkay. Yes, one question -- I have two questions -- last two. One is on cafe ADS, maybe just to give us some context as to how should we think about how big this number can be because it's an infant. But because of global experience, if you can help us understand where can this number settle to? And today, even in the 6 months, I'm sure this is a mean number, how much would be maximum and how much would be, let's say, the lowest within the system just to appreciate the meme -- the number of the meme, right? Because it can get skewed because of the low number of stores today.
Prashant Desai
executiveI know Prateek. We've been asked this question. Varun also asked the same question. As I said, currently, budget an incremental INR 8,000 on every cafe that we open, give us some more time, another 3 to 6 months to come and -- come back to you with a number. And as I said, there are in a reference point, I mean, there was earlier a listed company in India on the value side, had a number on ADS. Now we have incumbent, which has cafe ADS, which you guys know. So there are data points to get a sense as to where it goes. But we think very differently, we are not using them as a benchmark. We are using as the largest cafe as a benchmark from a thinking point of view. From a Delivery standpoint, as I said, currently go with INR 8,000, Prateek. Give us some more time to comment kind of answer that question more intelligently.
Prateek Poddar
analystAnd did I hear you right, Prashant, you said that by '24, you would achieve double-digit EBITDA margins on a company level pre-Ind-AS right? That is what you were?
Prashant Desai
executiveCorrect.
Prateek Poddar
analystOkay. And have you entirely completed your cafe menu or there are more offerings to be added in the cafe menu? In the sense -- yes.
Kapil Grover
executiveSo Prateek, it's Kapil. So our core menu is pretty much set. I think we've got a good range of hot and cold beverages and complementary snacks that go with it. And we will keep improvising it. I would say we are 80% there, and 20%, we'll keep iterating and improving as we go along.
Rajeev Varman
executiveYes. There's going to be -- just like in Burger business, we have limited time offers that defined 2.5, 3 months of operation and then those limited time offers kind of change. When I say offers, it is new products. It's -- sometimes it's variations of Whopper and so forth. You will find that same discipline coming into our cafe business as well. Cafe is not just coffee, cafe is a complete business in itself. And as a company, we are seriously looking at that as a very separate business. So Kapil and his team, chefs will continue to innovate on the menu side and make sure that whatever menu we are producing is complementary to our business on the others who exist.
Operator
operatorOur next question is from Palak Shah from India -- Infina Finance Private Limited.
Palak Shah
analystFirstly, I just wanted to get a sense, so why is the recovery not lower? Is it further decreased competition or a higher presence in north?
Rajeev Varman
executiveMore -- sorry, in north. Yes. So north -- yes, thank you for your question. Sorry, I didn't hear that. So it's this north business you're talking about. Yes, recovery in north is at about 100%, whereas, the other markets are in double-digit SSSG were recovered numbers. There's a couple of things over there. We have opened more new restaurants in north in the last little while that, as you know, that the younger and the newer restaurants kind of started with a lower ADS. So the ADS drive over there is lower because of that. Then we have the slew of restaurants, 18 of them that are on the Delhi Metro circle. And you must have heard just recently Delhi announcing that the metro traffic has recovered about 75%. So those restaurants are kind of at the lower end of the scale of recovery. And those are the 2 factors that are kind of driving the ADS recovery over there. I think this last month of May has seen some good rapid growth in traffic coming into the restaurants. So we are very positive that this will be caught up very quickly.
Palak Shah
analystJust 1 on that, what percentage of our stores would actually be in north?
Rajeev Varman
executiveIt's almost around 50% of our portfolio currently is in north.
Palak Shah
analystGot it. Secondly, you've mentioned that the gross margins will actually improve a 200 bps over the next 2 years. Does it actually include cafe benefit? Because earlier, we were guiding at the same number without cafe benefit.
Prashant Desai
executiveYes, that's correct. Currently, it factors the cafe. It also factors the current inflationary trend. So if either the inflationary trend were to ease or as I mentioned, if we were to work better on the cafe side, we will come back and revise them upwards. But currently, taking both the factors into account, it includes the cafe.
Palak Shah
analystGot it. Got it. Just thirdly, on this cafe business. The cafe you've actually upgraded the guidance to 200, additional 200 stores next year, but the year after seems to be a bit of a slowdown to about 160 stores, you're adding only 100 stores. Is it because of the layout of the existing stores?
Rajeev Varman
executiveYou're talking about the cafe, right? Yes. So look, I mean, all new stores, not all, but most of the new stores, predominantly most of them will open with a cafe, right? So there will be a handful of cafes, stores that will not get a cafe because of space restriction or the layout of the store or just the market where it is located, it doesn't make sense for us to open a cafe. So there's going to be a handful of those stores that we will read out. We don't have that number today and we're kind of getting a discipline around that process. And once we get that discipline, we'll remove those stores. But then at some point, the number of cafes opening will almost be equal to the number of new stores opening.
Palak Shah
analystGot it. Got it. And just lastly, on Indonesia, 2 things. What was the operating margin first that we need to? And going forward, what's our store opening guidance in Indonesia?
Rajeev Varman
executiveYes. So just -- let me just share a broader view on this. See, there's some headwinds from inflation. We understand it's here. It's there. It's everywhere there, right? There's also a big synergy that we are going to drive, which is not just going to help with margins in Indonesia. It's also going to help the margins in India. If you're buying products now from 315 stores to suddenly over 500 stores, you are going to start seeing that synergies in our buying which we will share with both markets. And that is not just specific to products that they are higher cost on or they're buying at a higher cost. It is generally for all items that we are purchasing. Every single item will be looked at every single item will be renegotiated based on the size of the business on those things that we can export and those things that we can import. So those synergies will continue to come in, and that guidance should be is what we are kind of guiding on it. Again, like I said on the onset on the call, that our journey is to go to 65%. I'm not putting a date on it right now and because of my disciplined approach to this business. 60%, we are heading towards the end of this year, we should exit at 60%. And then we will then put a robust plan to now move that 60% to 65%. So that's the long-term 2025, '26 plan for Indonesia in terms of margin.
Prashant Desai
executiveBut just to add to what Raj mentioned, so if you factor that piece and we shared in the presentation that pre-COVID at a company level, we were at between 5% and 6% EBITDA margin with the gross margins were roughly about 57%, 57.5%. If we end up with 60% gross margin by the end of this year, FY '24, the Indonesia business also should be very close to double-digit companies EBITDA margin may be high single-digit company level pre-IndAS margin.
Operator
operatorOur next question is from the line of Chinmay Gandhi from Reliance Nippon Life Insurance.
Unknown Analyst
analystSo my question is with respect to the region-wise breakup, which you have given. So I mean you answered on the north part of it in the previous question. So just if I look at the...
Rajeev Varman
executiveYes, we can hear you, continue.
Unknown Analyst
analystYes, sorry. So if I look at west, in May it is almost 140% of pre-COVID levels. And if I compare it to, say, southern is still at, say, 112%. So I mean -- and the data has increased over the last couple of months. So I mean can you just throw some light on this?
Rajeev Varman
executiveYes. So we shared what's going on in the north, so you already have that. I can tell you on the south piece of the business, we have a couple of things. One is if you look at the market like Bangalore and Hyderabad, which is predominantly driven by technology parks and technology business, a lot of those folks are still not back. I think they're starting to get back from July onwards. I think the offices are opening up and people will be moving back at least from the top couple of firms that I know -- and those -- because of the high dependency on this migration technology force that lives in smaller parts of India. These markets are just waiting for this saturation to come back. And once this comes back in those 2 markets, specifically Hyderabad and Bangalore, we should start seeing those recoveries back to those kind of levels. We are driving good delivery business in those markets, especially in Bangalore, does a phenomenal delivery business. And I think the Dine-In business will recover as soon as these offices and so forth open up a lot of our traffic depends on that -- on those things. Anything else? And west, the numbers are great. We did have the advantage of IPL to -- in full disclosure. We did a phenomenal job setting up that month. And we have got some great restaurants. And I think the 141 kind of sets a benchmark for the balance of our business, so that we can kind of move towards that. And it also sets the benchmark for people to understand that long term, this is doable in all markets with the current program that we have implemented, which is running on your television sets or in the country at large, we are delivering those kind of numbers, and that's the benchmark. So there will be some nuances in markets, but I think the 141 is kind of a benchmark that we look at. And hopefully, we can get all those markets to that benchmark.
Unknown Analyst
analystSo in terms of west, how much stores would be there of the total stores, which would be in west?
Sumit Zaveri
executiveSo the way we are distributed is west and south has equal share of store comp and north has 50%. So that's how it is. And west and south are equally distributed between themselves. So 50% north and roughly 25%, 25% split between west and south.
Operator
operatorThe next question is from the line of Pratik Rangnekar from Credit Suisse.
Pratik Rangnekar
analystI just had a couple of follow-ups on your previous response. On the west recovery, you -- and particularly in the month of May, you do mention that your overall ADS is about INR 122,000. But when the west recovery is at INR 140,000, does that mean that the west region ADS is more like at a INR 130,000, INR 135,000 range? Or is it that the base for west is lower and that would be more in the -- similar to your overall ADS?
Prashant Desai
executivePratik, I know just bear with us, we don't want to share that ADS level west, north, south, east data for a competitive reason. I hope you appreciate that. But it is obviously, by average is higher than the company average, just allow us to kind of keep this data to ourselves.
Rajeev Varman
executiveYes. Just one thing we will tell you, it's not a lower base.
Pratik Rangnekar
analystSure. And just as you had mentioned earlier, you had -- you mentioned that in the west, you had a benefit of IPL. Why is it just west? I mean, what was particular about that?
Prashant Desai
executiveMatches were here, right, Pratik? The first phase of IPL until the playoffs were all played in Bombay, Brabourne, Wankhede and DY Patil.
Pratik Rangnekar
analystSo you had higher Dine-Ins in this region? I mean, just for the city of Mumbai or something like that? Or I would assume that IPL would benefit delivery and everything all together like it would be all India?
Prashant Desai
executiveSo of course, the late night business because of IPL across the country was there, but I said west was -- west did an added advantage of all the matches being played over here.
Rajeev Varman
executiveAnd yes, so we did have the benefit of the Dine-In recovery as well in this market because of the IPL event happening in west, all the cities where it was held.
Pratik Rangnekar
analystGot it. Got it. And just lastly, I think someone had asked earlier on the competitive intensity in the north, I kind of missed that. If you could kind of give us an update on how that is trending with McDonalds coming back in that region?
Rajeev Varman
executiveNo. As you can see, the footprint of the competition is bigger in west and south, right, and much smaller in the north. So today, if you look at the north market, we are extensively in a lot of cities where we are the only ones with presence there. Whereas west and south, if you look at the total, we are significantly lower in penetration than the competition. So the intensity is actually bigger in west and south.
Operator
operatorOur next question is from the line of Shirish Pardeshi from Centrum Capital.
Shirish Pardeshi
analystI have two questions. And the first question is I'm referring on Slide 21. So when I compare the employee cost versus, net sales, for India and Indonesia, the arithmetic number shows that Indonesia employee cost is higher as a percentage of net sales. Any specific reason you would like to offer?
Rajeev Varman
executiveAll generally, first of all, when we are looking at the current quarter, which currently are effected in India, we now has covered more as compared to Indonesia. So that's 1 part. And the recovery are different. And hence, obviously, being the fixed cost, the base would look different. Secondly, if you really look at it from the perspective of wage scales, there is a difference in wage scales between India and Indonesia and the wage scales in Indonesia is slightly on a higher side. But at the same time, at the full recovery levels, we've seen that both the businesses should literally be at a very similar percentages in terms of employee costs. And if you look at the kind of ADS that Indonesia market was doing at almost around INR 140,000 at full recovery, we are -- we feel that both the markets would be very similar. So at this point in time, what your observation is correct, but you will see it settling down at very similar levels as we go on.
Shirish Pardeshi
analystBut just if you can offer Sumit some qualitative comment, where do we want to benchmark in the medium to short term? Because honestly, our journey is that we are expanding the store count.
Prashant Desai
executiveSo Shirish, yes, currently, what also that means is Slide 21 that you are looking at employee benefit expenses. It also includes the corporate employees, right? Let's put this in a slightly different context for you to understand and for everybody on the call. So if you look at my store level people cost, it's very similar to where India is in the range of about 10% to 11%, right? When you look at this from a corporate overall cost perspective, both Indonesia and India will be in the zone of about 5% of my top line where Sumit was coming from because in FY '22, the Indonesia business got more impacted because the COVID recovery was delayed because COVID came later in Indonesia, the number looks a little distorted compared to India FY '22 number, where Sumit was trying to explain is when you go forward as Indonesia as a country opens up both at a restaurant level, people cost as a percentage of revenue. And my total corporate cost as a percentage of total revenue for Indonesia business will mirror what India is, which is 11% and about 5%, respectively.
Shirish Pardeshi
analystSure. That's very helpful, Prashant. My second and last question on the store. Raj mentioned that now most of the new stores will also have add-on BK Cafe. Now does that mean that our CapEx per store and our size of stores will expand going forward?
Prashant Desai
executiveYes. We look at it when we had gone IPO, the number that we had shared in our DRHP was about INR 2.81 crores for the CapEx for a first or on a portfolio basis. What Raj mentioned is INR 25 lakhs to INR 27 lakhs, for island cafe INR 10 lakhs to INR 15 lakhs for extension, weighted average, if you take INR 20 lakhs, you can take that INR 2.8 crores number as a INR 3 crores number.
Operator
operatorLadies and gentlemen, that was the last question for today. I now hand the conference over to the management for closing comments.
Prashant Desai
executiveThank you so much, friends, for making the time early in the morning. We appreciate it. I know some of you have reached out us saying that we did the results on the last day, but that was only to do with our consolidation. As you know, last quarter, we were among the first ones to go and announce our result. You will expect similar trend to continue as we move forward. This was largely because of consolidation. As you know, yes, we are looking forward to these interactions, and we look forward to presenting you our business in another couple of months' time when we come back to you with our Q1 numbers. Thank you, everyone, and stay safe.
Operator
operatorThank you. On behalf of Edelweiss Securities, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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