Rockwell Automation, Inc. (ROK) Earnings Call Transcript & Summary

September 16, 2020

New York Stock Exchange US Industrials Electrical Equipment conference_presentation 33 min

Earnings Call Speaker Segments

Joshua Pokrzywinski

analyst
#1

Good morning and welcome to day 2 of Morgan Stanley's Laguna Conference. I'm Josh Pokrzywinski, the firm's U.S. electrical equipment and multi-industry analyst. Joining me now for our next session is Blake Moret, Chairman and CEO of Rockwell. Before we get started, and I'll hand it over to Blake for some opening remarks, I do need to read a quick disclaimer. Please note that this webcast is for Morgan Stanley's clients and appropriate Morgan Stanley employees only. This webcast is not for members of the press. If you are a member of the press, please disconnect and reach out separately. For important disclosures, please visit our research disclosure website at morganstanley.com/researchdisclosures. If you have any questions, please reach out to your Morgan Stanley sales representative. With that, Blake, welcome. Always a pleasure. Thanks for making the time here for us.

Blake Moret

executive
#2

Josh, great to be here, and good morning, everyone. As Josh said, I am going to make a few introductory remarks and then go right into Q&A. If you would go to Slide 3 on the deck then, just a brief overview of Rockwell Automation. I'll start by saying that all of our operations are up and running, and we continue to prioritize the health and safety of our employees. And all of those employees are focused on increasing the productivity and sustainability, and I should add, the agility of industrial companies and their people. We're a pure play, and that's what we're focused on. I should also mention that you probably saw that we made some structural changes to the organization that will go into effect on October 1. We're going to be -- going to market with 3 segments going forward. We think that it simplifies the way that we streamline internal operations as well as, for you, make it easy to understand what happens in each of those segments. So with Intelligent Devices, which is still the majority of our business, that group is focused on increasing share in our core products. Lifecycle Services complements the technology, the services and the engineering to make sure that customers are getting the positive business outcomes that they're making their investment in automation in, in the first place, and it also increases recurring revenue by increasing the attachment of those services to the projects that we sell. And then finally, Software & Control is going to elevate the importance of software in the organization. We know that software increasingly is differentiation for the core automation and allows a whole new level of productivity by simplifying the integration effort, the ability to design and operate and maintain those automation solutions. One of the other things, and you can turn to the next slide, Slide 4, is about the resilience that we have in our own operations as well as, as we're helping customers. I'm very optimistic about Rockwell's position and ability to be resilient ourselves and as well as to help customers as they're increasing their resilience. And resilience can take a lot of forms based on what particular industry a customer is in. Certainly reshoring is a part of that, and we've seen some very tangible examples of that in industries such as life science biz, and there have been a few public announcements regarding semiconductor as well, but it's also about decreasing single-point failure or potential failure in the supply chain and in a customer's own manufacturing footprint. It's about remote operations. It's about the agility to be able to manage changes in SKUs to meet customer demand. It's about simulating new pieces of equipment and being able to commission them using those simulation tools, augmented reality, so that you don't have to bring people across distance to physically congregate to get a machine up and running. And we're seeing some great examples of that as we help customers through factory acceptance tests and things like that. So I think our organic efforts are focused on helping increases productivity in this resilience. But if you turn to the next slide, you can also see an increase in inorganic activity. We're using all of our strengths, creating more ways to win, and I'm very happy with the way that we've adhered to a consistent strategic framework for what acquisitions we're looking for. And early indications are that these acquisitions are having a material effect on us being able to play a larger role in our customers' digital transformation. So with that, I'll turn it to you, Josh.

Joshua Pokrzywinski

analyst
#3

Appreciate the opening remarks there, Blake. And there are few points you touched on that I want to come back to. Maybe just to start off with what you're seeing in the macro landscape, I think you're seeing a lot of industrial companies get up and running then. So if there's something that's a cost of doing business versus discretionary that's coming online, consistent with utilization levels or kind of other production levels. Are you seeing your customers kind of get back into it as we push here into the latter part of the year and their own production levels have increased? Or is it still kind of a capital decision where hey, we got a lot of excess capacity and we don't want to spend money because the economy is still fragile.

Blake Moret

executive
#4

I think you have to look at the individual verticals. And so we certainly saw a couple of months ago where the automotives were shut down, right? There was not MRO being spent. There wasn't capital being spent in new capacity. Projects have not been canceled, but they had been pushed back because units weren't running off the line. Then you saw it back in May and June, those facilities were coming back online. We've seen some anecdotal information here over the last couple of weeks, some of those brand owners have talked about maybe a little bit sharper recovery. China, a little sharper recovery than expected. If you're life sciences, particularly if you're producing therapeutics that are combating the effects of the coronavirus or your trying to ready vaccine candidates for market, you're pretty busy, and you're bringing on new production, either your own or with partners, so they've been running full out. And in fact, what we have seen in life sciences and food and beverage is that they're so busy, it's about maximizing existing production, in a lot of cases. You're talking about digital transformation plans at a higher level than maybe we've ever seen, but they have, in turn, loosed that capital for things other than just making sure that they can produce what's in such high demand now.

Joshua Pokrzywinski

analyst
#5

And then I guess as much as general industrial looks nice on the pie chart, and most of the investment community thinks of that as a space, it doesn't really exist, right? So in more of the, I'll call it, diverse industrial end markets, are those folks getting back to work or is it still in kind of the pockets where sharper decline, sharper recovery or just kind of outside factors?

Blake Moret

executive
#6

Well, I think, again, as you said, these industries, if you're in it, they don't think of themselves as general, right? They have a very secretive area, and so if you're Stanley Black & Decker, for instance, you're in the tools business, and there is a specific characteristic of it. For some of those that are and above a certain level of our overall businesses, we put them into that basket. But they are seeing a demand, in that particular case. Do-it-yourself has really increased. And so demand is quite high as people are at home and looking for things to fix up there. So we're happy to participate in that case. And then there are certain other examples of that as well.

Joshua Pokrzywinski

analyst
#7

And then I guess you touched on it in the opening comments, and then I think we'd be remiss to ignore the Stanley Black & Decker comment without bringing up nearshoring. Clearly, a big focus for them, and I think kind of a banner customer in that regard. We are starting to enter the 2021 planning cycle, so folks who are going to pull the trigger next year need to at least start spilling some ink over the phenomenon. Are those conversations happening? Is this more of a 2022 story in your mind? How has that unfolded?

Blake Moret

executive
#8

Again, it varies by industry. Let me start by saying all of our customers are talking about how they increase their resilience and how they make sure that they're as close as possible to their customers. So I'm hearing it from my peers, our operations leader is hearing it from all of his peers, so that resilience theme, across the board, across industries, people are looking at how they do that. Specifically about reshoring. I think you're hearing most of the conversation in customers who have discrete and hybrid applications. So you probably don't hear that as much in process because you need to be close to the commodity. You need to be close to the crude or the bitumen or the iron ore or the copper deposits, so in the possible -- with the possible exception of rare earth, that [indiscernible] people are looking to diversify away from having the supply come exclusively from China. Most of the reshoring activity is really about discrete and hybrid applications. Life sciences, we've certainly seen that as people realize how little of some of those medicines were actually being produced here and how reliant we were in some other parts of the world than we've definitely seen investment in the U.S. Protective equipment, masks, we've certainly seen that, and 3M is another that's publicly talked about some of their investments, and we're proud to be a part of that. It will remain to be seen in certain other industries how much of that happens. Semiconductor is another one that's made some specific announcements, but in that particular industry, it's not just the tooling provider. It's the whole ecosystem really that has to move, in certain cases, when a company is making a decision to try to create another manufacture sector. They have other manufacturing partners that have to be prepared to move as well.

Joshua Pokrzywinski

analyst
#9

Right. And I guess in terms of where you're seeing some of that investment maybe categorically. We did a bunch of work on this, I think, back in the May, June time frame, and it seemed like components were a big area of opportunity. We moved a lot of that stuff outside the U.S. and have now discovered that supply chain got too long or maybe we can harmonize that landed cost when all is said and done. Is that, in your mind, kind of the biggest area of opportunity? Is that it's not necessarily the big splashy stuff, but some little widget that people generally forget about, but realize, oh my gosh, I get 80% of this from some place on the other side of the world?

Blake Moret

executive
#10

Well, I think that's an attractive category. And I will tell you, I'm not sure you've seen it yet, but we started up a line in Milwaukee making our motor contactors, and it's highly automated. But it's a good way to demonstrate how even in the high labor cost location, we can make a competitively-priced product. It's not one of our more complex products. But you also see, I think, some opportunities for reshoring based on bringing production of products that represent a large part of a customer's IP that they want to have in a location that they recognize that local governments will respect that IP, and I think that's another reason that you might bring a product back that may not necessarily be very simple or basic, but represents some really important IP. Again, Rockwell is looking at making sure that we're decreasing the number of high-value products that are only made in 1 location. We make a certain product, for instance, in Singapore, that we're going to make sure that we can make in Twinsburg, Ohio as well to be able to move as needed if a part of the world goes off line for some previously unforeseen reason to be able to balance supply. I want to reduce those single points of failure, either in our own manufacturing footprint or in the part of our suppliers. And to your point, those components may very well be that link that we have to pay attention to.

Joshua Pokrzywinski

analyst
#11

Understood. So I'll take a little bit of an indirect jump. You mentioned governmental considerations in respect for IP. But maybe taking the other side of governmental. U.S. elections coming up. Are you seeing any reluctance from customers to kind of make a bet not having perfect clarity into the outcome? I think some industries saw a version of this in 2016, not for a prolonged period of time, but has that been a source of discussion with your customers?

Blake Moret

executive
#12

I really have not seen that. I have not seen people who would delay CapEx expenditures or addressing maintenance issues or what have you because they're just going to wait for the election. I think particularly in the U.S., it's comforting to see that both candidates have prioritized U.S. manufacturing. And quite simply, Rockwell, as the market share leader in the U.S., it's our home market, has the most benefit from those increases in domestic manufacturing.

Joshua Pokrzywinski

analyst
#13

Got it. And then I guess just digging into 2 end markets specifically that I think come up a lot for Rockwell. First, right or wrong, I would guess, is automotive. Clearly, with what's happening with Tesla, it would imply that capital was nearly free in the electric vehicle community and maybe not as much in the combustion market. I know that there's some rich content opportunities. You guys don't do much in powertrain for combustion. But how does that phenomenon impact you with new entrants into the marketplace, maybe the legacy folks being a little less reluctant where your installed base is biggest? Maybe just kind of walk through what's a pretty dynamic environment these days.

Blake Moret

executive
#14

Right. It's exciting. I mean, we're tracking dozens of companies, brand owners or prospective brand owners who are bringing vehicles to market. Certainly, all of the traditional customers are either partnering or rolling out their own plants, but then you have all these other smaller companies as well. As you said, our readiness to serve an electric vehicle manufacturer is very high because there's all the traditional strengths that we have for body and assembly and stamping and painting, final assembly and so on. But then in the drivetrain, the battery assembly is a great application for us, one that we're even better positioned to address with our Independent Cart Technology, which a lot of our competitors don't have. And when we look at that compared to power transmission, boring out engine cylinders and finishing metal services, that requires a lot of CNC that we were growing in that area with partnerships with FANUC and others, but we didn't have the direct readiness to serve that we do for electric vehicles. So I'm happy to see those trends, I think they will continue. Our win rate is higher there than it even has been traditionally. And as you know, automotive is a strong general vertical for us. But from a long time Rockwell watcher, it's interesting to know that this year, we expect automotive to be actually a little less than 10% of our total business, and that's a surprise. It was certainly much, much higher when I got into this business years ago.

Joshua Pokrzywinski

analyst
#15

Right. And then I guess on the -- maybe another big end market that gets a lot of discussion, although maybe not as much these days is on the oil and gas side. You have the Sensia partnership or Sensia JV in place. Clearly, as much as we've seen some inflation in some other commodity groups, oil, not as much. I think, historically, you've characterized this well. These are productivity tools, so where is your breakeven cost? Is that still the way customers are thinking about it today or have they just been starved for long enough where they're saying, "Look, like, I'm turning out my pockets. I've got nothing to give you."

Blake Moret

executive
#16

No. It's -- make no mistake, oil and gas is a tough business to be in right now. But as you said, I like our positioning. It's focused on OpEx, focused on safety and those are things that, if these operators are going to stay in business, they have to reduce the breakeven point to produce a barrel of oil from an existing well. They have to address safety, and so we are not as tied to drilling new holes in the ground, and that's a good place to be at this point. So the world is still consuming somewhere in the neighborhood of 90 million barrels of oil a day, and that's still a lot of opportunity to increase efficiency, and that's exactly where Sensia is focused.

Joshua Pokrzywinski

analyst
#17

Got it. And then just turning to some of the more exciting elements out there in the software world and some of the strategic focus. You and I were talking a little bit before we started that it seems like, if nothing else, COVID has put a greater premium on software transformation and being able to do more remotely and not be on every single point of contact in a plant or have to send out a team to diagnose a customer. What has that done within your business? And how does that make you think about Rockwell's next leg of the journey kind of post-COVID?

Blake Moret

executive
#18

Well, increasingly, software becomes a differentiator and a way to decrease the complexity of bringing the various pieces of an automation project together. It also can unlock an additional level of productivity, so you have the core automation that's absolutely required to produce these products at scale, but then you can take the insights of the data that's really a natural byproduct of this automation and you get even more productivity. So tools like ThingWorx, through our relationship with PTC, our own software configuration tools that give a single platform, that Logix platform, a single configuration tool to be able to help customers through the design, the operation and the maintain phases of their project, whether it's discrete or hybrid or process. And we're really the only company that can do that with a single platform. It's the largest use of our OpEx, our internal development, is developing those modern tools to make sure that we're right at the forefront of making it easy for customers to interact with their technology.

Joshua Pokrzywinski

analyst
#19

And then I guess on that same idea, the competitive landscape in software seems to be heating up. You've seen 2 OSIs, I guess, depending on how you want to frame the acronym, go in the past month or so. I think another automation competitors talk more about doing M&A and Honeywell in the software space. How does that kind of color your thinking on any sense of urgency or looking at assets where you would say, "Okay, this is a strategic imperative and there's some rarity there. We don't want that to go ahead of us." Is there enough scarcity in the space where we should expect kind of a sharper pencil on Rockwell's front?

Blake Moret

executive
#20

Well, to start with, I certainly am trying to instill a sense of urgency in this area, not just in the M&A space, but in our own internal development, which is certainly the biggest area that we work on day in, day out to increase the value that's coming from our own software. We have seen benefit from some of the recent acquisitions that were made. Emulate3D is an example in the simulation software. ThinManager, a little bit further back. So these are software assets that have delivered great value and allowed us to play a larger role in our customers' digital transformation. We've got a robust pipeline of M&A going forward that includes some smaller and some bigger software assets in it. We want to make sure first that it's a good fit with our strategy. Software is a big space, right, and it changes very fast and things that look like they were absolutely necessary a few years ago may be displaced by new technology. So you have to look at what's important today and what is likely to be a persistent source of value going forward. And so we look at that, and then, of course, we look at whether it fits our financial framework. We continue to be a disciplined deployer of capital, and so we talk about free cash flow yield from these acquisitions in excess of our WACC plus a risk premium and to get there no later than 5 years after making an acquisition. So that's an important part of the equation that we continue to look at. Software is expensive, there's no question about it. We have targets there, but we're not just going to do something to check a box.

Joshua Pokrzywinski

analyst
#21

Understood. I guess, specifically, within that space, you mentioned software is expensive. I can't help but notice that your agreement with PTC has a renewal coming up here in a few quarters. I think your own relative valuation to PTC has probably never been narrower. Is a 10% stake enough to keep going forward there? Or is that a relationship you'd like to cement a little bit further?

Blake Moret

executive
#22

Yes. With PTC, let me start by saying that we're very happy with the development of the commercial relationship, and that really is the primary focus, is to make sure that we originally went into this, in large part, to be able to move with speed to broaden the portfolio that we could offer to the market. And I'm very happy with the way that ThingWorx and the Vuforia Augmented Reality have allowed us to play a larger role in our customers' major digital transformation. So we continue to work together to look at ways of solidifying the relationship to make sure that it's as valuable as possible starting with customers, that customer value. And I'm happy with the development, we're continuing to look at ways to improve it and strengthen it even more.

Joshua Pokrzywinski

analyst
#23

And is there anything about that relationship? Because I think the front end comment was we don't need to be, I'm paraphrasing a little bit, the arms dealer for everything, but we're a good entry point for some of the things that they're selling that may have broader appeal than necessarily needing to be paired with a Rockwell controller. Has that line of thinking evolved at all as you've seen a couple of years of that partnership unfold?

Blake Moret

executive
#24

Yes. I don't think any one single supplier can expect to have best-in-class applications across the entire forefront of all software that an industrial company needs. Let me start there with the corollary that bigger is not always better for growth and performance. And I think we've demonstrated that you do need to make sure that you do need to make sure that you have the critical mass and that you have to be on top of the evolving trends about which of those applications do derive value from being very tightly linked with one another, and we continue to assess that. We don't need to have it all, but we continue to look at, as I mentioned before, what are the things that are going to be most important going forward and what are the things that do create value by being especially tightly linked with other parts of the manufacturing suite.

Joshua Pokrzywinski

analyst
#25

Got it. And then I guess just turning that around for the competitive environment. I think it's to pair that with non -- or with nearshoring. There are certainly companies that are looking at their North American footprint and deciding to add more. Being the incumbent internationally doesn't appear to be driving win rates within the U.S. Is it just as simple as folks want whoever has kind of the best local capability and support? And if we're building stuff in North America, that helps Rockwell? Or is there something else at play there, where like a TSMC would lean toward Rockwell even though my guess is that Rockwell is not as big of a supplier internationally?

Blake Moret

executive
#26

Yes. So in that particular case, we do have a relationship even in their facilities that are not in the U.S. There's no question that we get a tremendous benefit by having the best support in markets like the U.S. because support is really, really important as you're trying to get up and running as quickly as possible to coordinate your own supply chain and to make sure that you have people who can react to avoid unplanned downtime. So that's a strong point for us, but it's not sufficient on its own. So there's got to be the technology that fits together. There's got to be the delivery resources. I can think of a couple of examples where customers have turned to us for digital thread solutions, for instance, where the ongoing support was important, but it was really the way the technology fit together and our overall story that carried the day against some of our large competitors there. So it's both the technology innovation as well as the domain expertise.

Joshua Pokrzywinski

analyst
#27

Got it. And I guess speaking of domain expertise, a question coming in here on the portal about Amazon being rumored to entering the predictive maintenance space. I know, Blake, you and I have talked a lot about kind of the role of industrials versus software companies, and I think the answer's probably domain expertise, but what about that would be something that would be more of a threat to Rockwell versus a nonissue because of where you sit on the domain expertise curve?

Blake Moret

executive
#28

Well, we have to continue to be vigilant and have that sense of urgency that I talked about before and willing to take an outside-in perspective to consider all the choices that our customers have from our traditional competitors as well as newer competitors. There's a lot of people out there, large and small, who have predictive analytic or predictive maintenance tools. We have some advantage in that we are the source of the data. Our equipment is running the assets that people are trying to keep up and running, so we understand the context of that data. We can transmit it with that context securely to those tools. We've got some pretty good analytic tools ourselves and good ways to visualize that, but we work with some of these folks as well. And so it's not a pure, as you know, competition versus partner world. And through our relationships with people like Microsoft and PTC that complements our own considerable capabilities, I'm very confident with our ability to defend and even expand our moat. And I hear it from customers who come and talk about the strong combination that we have with help from some of these IT companies to really create the very best ecosystem.

Joshua Pokrzywinski

analyst
#29

Understood. And then 1 last question from me. I think every recovery, there's always this point in time where Rockwell's incremental margins are questioned and how much investment and incentive compensation need to come back. Maybe just trying to snap the line today with all you see out there in the demand environment and knowing the cost equation. Should we expect kind of normal incremental margins next year? Or will there be some toggle, positive or negative on the cost side that impacts that?

Blake Moret

executive
#30

Yes. So to be sure, there have been inefficiencies introduced as we've adapted to the working environments. We're seeing some pressures on freight and things like that. That being said, we think we've done a good job working over this year to be ready as we layer back in some of the temporary cost reductions and bring them back to neutralize those with other actions that we've taken. And so we've taken a series of structural cost reductions since Q4 of fiscal '19. We've looked at the onetime sources of cost this year that will not be returning next year, and we've looked at additional actions canceling nonessential open racks. Obviously travel continues to be a fraction of what it was previously. And so we're confident that we go into '21 having done a good job of neutralizing the effect of bringing back incentive comp and bonuses as well as the temporary salary reductions. Going forward into next year, the guideline of 30% to 35% conversion on incremental revenue that was set up to say that when we have typical mid single-digit growth, we should be able to see that kind of conversion. We still subscribe to that. That doesn't mean that there's no hard rule that says it couldn't improve and that incrementals in a recovery can't go up above that, in other words, we're not going to necessarily or programmatically spend just to keep it there. It's still an uncertain environment. We don't know exactly what the shape is, but we think we've done a good job of controlling our costs to be well-positioned regardless of what that shape is.

Joshua Pokrzywinski

analyst
#31

Perfect. Appreciate the color there. I appreciate your time as always, Blake. Good to see you. Hopefully, we're all doing this next year on the beach. Stay safe, be well, and we'll talk soon.

Blake Moret

executive
#32

Same to you. Good seeing you, Josh.

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