Rockwell Automation, Inc. (ROK) Earnings Call Transcript & Summary
May 8, 2024
Earnings Call Speaker Segments
Noah Kaye
analystGood afternoon, everyone, and welcome to day 3 of Oppenheimer's 19th Annual Industrial Growth Conference. I'm Noah Kaye, Managing Director in Oppenheimer's Sustainable Growth & Resource Optimization research practice. Very happy to welcome back the management team at Rockwell Automation for a timely chat following yesterday's earnings. And we have with us Matt Fordenwalt, who's the Senior VP of Lifecycle Services. Matt, thanks so much for being here. I believe we're going to get Aijana on as well in a little bit. But we've got a lot of questions related to Lifecycle Services specifically, given the strong performance as usual yesterday. For those listening on the webcast, you can submit questions either via email to me at Noah.Kaye@opco.com or via the Q&A function on the webcast. So with that, Matt, welcome, and looking forward to the discussion.
Matthew Fordenwalt
executiveThanks for having me, Noah. I look forward to it as well.
Noah Kaye
analystSo you have very strong first half in general of the year for Lifecycle Services. It was the strongest segment in terms of trends. Another quarter of book-to-bill above 1 here in this fiscal second quarter. Can you maybe just start by giving us a more granular look at the mix of business, pockets of strength you're seeing within the business and where you're really focused for growth?
Matthew Fordenwalt
executiveWell, thanks. Yes, the business orders were strong. As you mentioned, another quarter of above 1 for book-to-bill. We saw strength across the portfolio. Our projects business, which we tend to call solutions, was strong. We saw Sensia, again, in oil and gas doing extremely well and then our service contracts business. So it was across the board that we saw good orders performance. And then that translated via execution, especially on some of the project schedules that we did extremely well on execution. If I dig into the hood in terms of the types of things that we're seeing, it's a mix of capital projects. So we are seeing sort of that projects business continuing to book orders, but we also saw a nice uptick in some of our MRO offerings. That field labor expert resource in the field who's helping with some migrations and modernizations across our customer base. In addition to that, I'd say our cybersecurity and our high-value service contracts business continues to grow rapidly.
Noah Kaye
analystYes. And we'll get into some of those different pockets shortly. I want to ask about margins for the segment. I think the company established a long-term margin target of 13% to 15%. But you hit nearly 17% in 2Q, and I think it was guided flattish for 3Q. And Blake said on the call, there's more to do in terms of improving the performance of the segment. How do we think about the new baseline for LCS margins? Where could they go from here?
Matthew Fordenwalt
executiveWell, [ as I provided to everyone last ], we had a very strong quarter in terms of the volume that we were able to execute on. But we also had a tailwind from about 200 basis points from our incentive compensation. So when I think about those things, we've really been focused over the last several quarters on being as efficient as we can. I do believe that, that 13% to 15% range is the right range that we're in right now. We'd have to continue to operate extremely well, focused on our input costs, i.e., materials and things like that as we go forward. But that will be part of a broader company-wide initiative in terms of what we do for productivity. But in terms of my segment, sort of where we're at today, we've worked really, really hard to improve quarter-over-quarter. What I think about the benefits of the tailwinds we've had this year. Last year, we did do some restructuring to get our cost structure in line, and you're seeing the benefits that sort of flow through this year.
Noah Kaye
analystMaybe to impact that a little bit more, the restructuring versus just operating leverage versus Sensia improvement. Maybe help us understand a little bit better the relative importance in those drivers of margin improvement to date. And how do you think about drivers of expansion in the next stage?
Matthew Fordenwalt
executiveI think we're getting really good operating leverage right now. I think that Sensia, their core improvement and profitability has been material and then restructuring, sort of in that sequence. Longer term, I also see the mix of business shifting. As those high-value services continue to grow at double digits, that would continue to give us that tailwind year after year, be less capital intensive, more of annual recurring revenue for us. So that will sort of level it out and will become less lumpy over time.
Noah Kaye
analystYes. So the company had outlined kind of a 15% ARR growth opportunity from greenfield projects. I mean how much of the ARR opportunity is located under Lifecycle Services umbrella? And how much visibility do you have to sustaining that kind of recurring growth based off of the backlog that you see throughout the business?
Matthew Fordenwalt
executiveYes. I look at the ARR opportunity, it's pretty balanced between software and services. And I would say, given the nature of my business, right, we have line of sight to projects that we deliver directly, right? So we have a very good line of sight both from a backlog in terms of how we're incrementing the installed base as well as the pursuits in our front log in terms of what's going out there. So when I think about this ARR strategy when it relates to the Lifecycle Services segment, I got two ways of winning. The goal is to create Rockwell Automation installed base, either through my direct project-oriented business, or our broad ecosystem of OEMs and systems integrators. No matter how that installed base trade is, we're doing sales motions to make sure that it's under a support contract long term. And then with like our cyber offerings and things that's agnostic about automation decision, which allows us to have a conversation with every customer who's out there. So I feel we have a pretty good line of sight. And as we liquidate the backlog, creates more installed base, I increment up my support contracts, given there's more hardware and software under support.
Noah Kaye
analystIt makes sense. You mentioned the strong cybersecurity demand. Maybe talk a little bit about the -- first of all, the growth of the cybersecurity offerings at Rockwell, having completed the acquisition of Verve, and you have appointed Stephen Ford as CISO in March and you reported 50% orders growth in cybersecurity yesterday. Maybe just sort of benchmark what's been driving the growth? How have you kind of built up that capability within the organization?
Matthew Fordenwalt
executiveWell, I think there's -- I think macro-wise, there's a couple of major drivers to a cyber in the operational technology areas. It's such a hot topic, and it's been growing for a decade, right? It's been smoldering, if you will, I think given incidents around the world and now that operational technology is becoming probably more known in terms of potential vulnerabilities. Across the board, there's an aging installed base out there. And every CISO, every Board of Directors is having conversations on how do I best protect, what do I do when there is an issue? So it's top of mind of every company and every board. It's a board-level conversation. With us acquiring Verve, we have more first-person content that helps our customers agnostic again to that automation decision across the board, be able to identify those assets, the vulnerabilities and help drive pragmatic actions to beat that risk. So it really is how do I keep my operations resilient? How do I secure that operations? And I have this legacy installed base out there that I frankly don't have that many people internal to my operations, who know as intimately as you do, Rockwell Automation.
Noah Kaye
analystYes. And great points. I mean how do we think about attach rates for cybersecurity compared with other software and services offerings? And how do the sales cycles differ there?
Matthew Fordenwalt
executiveYes. I would say that it's early in the game post the Verve acquisition. So I would be a little bit early to say that we've seen a pattern, I would say right now, because the first conversation most people have with when an organization is one, we do cybersecurity across everybody's assets. It doesn't matter whether it's an IT server or it's a Rockwell Automation controller or it's a competitor's product. That's the first hurdle is to understand that. Once we get past that, our differentiation has been our domain expertise, knowing how things operate in this physical world, allowing our customers to apply the best IT-known security solutions to that equation. So the sales cycle is a little bit longer than a traditional, "Hey, I know I want this product." You're convincing them based upon that we're differentiated because we understand their operations, where milliseconds matter. And we can make sure that they're not going to have a disruption to their production. So that part of the sales cycle takes a little bit longer. But once we demonstrate value, then it comes down to can we roll this out across the fleet of plants? So we're in the early stages of many customers engaging us in multisite-type rollouts, and this is across industries because this is an industry-wide phenomenon of aging assets.
Noah Kaye
analystYes. I was going to ask actually where you tend to see the highest take rates for the cyber offering amongst your different verticals. Maybe you can touch on that.
Matthew Fordenwalt
executiveSure. Listen, there's the regulated ones, which people like to talk about, your chemicals, oil and gas, but a lot of those customers are probably more mature because of the large assets that they have. I would say consumer packaged goods and food and beverage is probably the highest uptake. And if you think about it, they have this heterogeneous quilt of assets that they've built over decades. And they don't have the manpower internal to their organizations to really solve for that. So we tend to know their operations as well as they do and have a really elegant way of helping them resolve that risk.
Aijana Zellner
executiveYes, I'll just add -- guys, can you hear me? So I know I joined...
Noah Kaye
analyst[indiscernible].
Aijana Zellner
executiveAt least you have an uptake in life sciences. So in addition to food and bev, life sciences, we can't mention the logos and the wins, but it's a lot and also semiconductor as well. So it's really broad between discrete hybrid and process.
Noah Kaye
analystI want to go to -- it doesn't feel old to me, but an older acquisition of Fiix, which I believe is about 2.5 years in now. Just talk about the growth of Fiix within the portfolio and the offerings since you started to integrate it. I think you know that we came -- I came originally from a family service business, so always very attentive to kind of keeping the customer happy to engage throughout that life cycle and using the best data we can. What has Fiix actually brought to the portfolio? And what have the growth rates been for Fiix?
Matthew Fordenwalt
executiveI'll say Fiix actually fits within our Software & Control segment. But to comment on its growth, it's rapidly growing. It's basically in terms of from a customer standpoint, it's really allowing us to have a SaaS-based, AI-centric solution for maintenance management. So we're seeing really rapid adoption across small, medium and large customers across various industries. And from my standpoint or from a Lifecycle standpoint, having access to that data and that information makes us a much stronger value proposition as a service provider. Knowing that a customer has a maintenance issue or challenge, I can dispatch labor to them faster. I can also have parts on the ready prior to when they need it, so it's less of an emergency. It's all more planful as we go forward. But a SaaS-based maintenance solution that natively allows us more access into a customer, but also more importantly, to help them with their -- in their time and need and something that's been manual for them in the past has been a game changer.
Noah Kaye
analystThere's one of the interesting things about how the business is set up, right? You have these reported segments, but there is just a ton of natural synergy in collaboration that happens between the segments, and I think we just hit on an example. Can you talk a little bit more about how Lifecycle Services is truly synergistic with the rest of Rockwell when it comes to the sales cycle and really the whole life of the customer relationship?
Matthew Fordenwalt
executiveYes. From a Rockwell Automation standpoint, we really run an integrated business model. So ITD was test on our hardware portfolio, Matheus on our Software & Control and myself. Depending upon the pursuit, we can bring the domain expertise of the services to the table that helps differentiate us in terms of the long-term relationship with the customer to ensure they -- the value that they get out of their automation investment is both protected and accelerated. So when I think about large capital pursuits, we can provide those services as well as the day to support and beyond to ensure that long-term value proposition to them. Or we can -- we're partner-centric as well. So if there's a systems integrator who needs to do that work, I'm more than happy to have that installed base created by part of our ecosystem. Because at the end of the day, creating that installed base all allows us to then wrap a support contract around it. So there's a lot of synergies across, allows us to play to the strength of what the customer needs. But it could be a hardware-only sale, and we're comfortable with that. But it's important that there's -- they understand the synergy and the value of the combination of our hardware, software and services together, I think, is pretty unique.
Aijana Zellner
executiveYes. I can give a couple of examples by industry. For example, in process industries, Lifecycle Services are clearly more over-indexed to that, right? So you have a turnkey solution where you provide the full solution. You use our intelligent devices, the drives, right, the component to use controllers, visualization and of course, everything else on the services side afterwards in terms of maintenance and recurring revenue. Even in that discrete, like we gave a very good example of a big EV megaproject at our Investor Day. There, yes, it's more of a product sale in terms of that nature of the business. However, Matt's business starts in before the projects have been announced externally, digital consulting, working with EPCs and SIs, making sure we expect them doing the design and simulation and digital services, that's early on. And then once we start the production, we have a lot of our core automation, our software, that after that is how do we get that recurring revenue through cybersecurity, MES, software and industrial kind of operations management, that's all there with Matt's business as well.
Noah Kaye
analystI think that's very helpful examples. One more question specifically on LCS before moving to the broader business. Obviously, M&A has been a great tool for the company over the past several years to really expand the tool kit and the portfolio offerings. Matt, where -- anywhere do you see opportunities or gaps in your portfolio now? Where are you focused in terms of potentially adding inorganically?
Matthew Fordenwalt
executiveYes. I think that my segment has been very acquisitive over the last 5 to 7 years. We've done a lot of things to digest what we've had and bring it together. We do think that our cyber, our digital, our MES capabilities that are software-centric, more global delivery model oriented. We've really scaled out well there, and it's really helping us pay dividends. In the areas that we're going to continue to look at would be either geographic or industry-oriented domain expertise that would help us penetrate in some of those markets. But at this point, we feel very comfortable with the portfolio we got, the capabilities we got. My segment's organization is north of 7,000 people, and we have a very great diversity of talent and skills across the globe that we're trying to make the most of our time.
Noah Kaye
analystTerrific. So moving to the company on a broader level, I wanted to discuss orders. And I think a lot of the narrative over the last several quarters is focused on the company's ability to forecast order volumes, particularly as we see order patterns and backlog returning to more normalized levels. So maybe can you talk through the efforts you've made to improve visibility? Maybe a couple of the changes that you're making and forecasting over the last 6-plus months. And what you see as focus areas around that going forward?
Aijana Zellner
executiveSure. Sure. I can take that. Well, as you know, predicting the destock levels at -- in the channel is not easy. That's not something Rockwell had to do before this whole supply chain crisis and the ensuing kind of a surge. So what are we doing now that's better than 6 or 12 months ago, where we're getting even closer to understanding our machine builder inventory? We always have very good visibility into distributor inventory. A lot of them are on this program called DMI, distributor-managed inventory. So in North America, we do have that. We actually manage there a set point -- the trigger points, we know the inventory levels. Outside of North America is not as precise, but we do have better visibility into that. Now the reason we actually reduced our guide yesterday, right, for the full year, it was really we underestimated just the amount of inventory, excess inventory sitting around machine builders. Some of them we sell directly and a lot of them buy through distribution. So it's not as easy to get that view of that inventory level, right? And so we work with our largest machine builders in North America and Europe. We assess -- we help them also assess Rockwell inventory at all of their plants and all of their locations and analyzing the burn rates, the inventory burn rates. What are the incoming orders from end users? And what are the expectations in terms of reaching that equilibrium? That's where we're getting better and better. It's not perfect yet. We're improving it. It's something we'll continue focusing on. But -- so that's why in the near term, the timing of that -- when does -- distributor channel and machine builders, when do they get to the equilibrium is then determined exactly where we end up for this fiscal year. But in general, we feel pretty good that we're making really good progress in assessing it better.
Noah Kaye
analystThe follow-up to that is just trying to understand to what extent the fiscal fourth quarter orders guide, right, which is basically up very nicely sequentially double digits. To what extent does that capture your view of underlying demand?
Aijana Zellner
executiveYes. No, it's a good question. So -- and by the way, so when you look at Q3 to Q4 inflection or step in orders, the majority of it is driven by what I just talked about. It's the clearing of excess inventory at machine builders largely, right? So that's the biggest driver. Some of it also is actually a [ max ] business. Lifecycle Services has this normal seasonality where Q3 to Q4, you have a step-up. So that's there and also some increasing impact of megaprojects. But the majority of it is really clearing. We are not embedding some kind of underlying end market change or improvement by verticals. It's really just the timing of that excess inventory being worked off. And that's what's really embedded in that Q4 number.
Noah Kaye
analystRight. And I guess as we transition back towards that more typical book-and-ship business that Rockwell historically was before we got into elongated supply chains, how do we think about the impact of the transition back to its more normal dynamics around pricing power? Because you spend a lot of time amidst the supply chain crunch trying to flex pricing muscles and changing some of your pricing programs. Where do we sit today around pricing?
Aijana Zellner
executiveWe're very confident with our pricing ability and also our systems, as you mentioned, are much more robust now. We became much more resilient in the way we price and how quickly we can realize price and pass it on to our end users and our customers. And so as you know, before the pandemic, we've averaged about 1 point of price every year, give or take. That's net. And then the last few years, that was much higher, given that input costs were up significantly, so we increased our prices accordingly. Now we're in an environment where we're back to about 1 point of price. So for fiscal '24, we're still on track to get over 1 point of price, and we don't see that changing for the foreseeable future. What has changed, as we mentioned is, we've really changed our pricing methodology. So now if and when we need to increase prices really quickly to respond to something like cost inflation, we can do it right away and get the benefit by the way, so it's a lot more resilient.
Noah Kaye
analystAre there any indicators of accelerating cost inflation or -- perking its head up?
Aijana Zellner
executiveNo. I mean as of now, as of Q2, both input cost and price are very much in line with what we guided to at the beginning of the year. So it's pretty stable. And we continue to go with our usual price increases. And so of course, there will be some negotiation as there always is, but we're confident in 1 point of price.
Noah Kaye
analystGreat. You mentioned not really embedding some kind of underlying demand improvement in the back half. Maybe can you help us better understand the end market dynamics around some of the weakness you called out in semi and EV and the different hybrid markets? How do we or how do you think about the setup for demand improvement maybe moving past this year into '25?
Aijana Zellner
executiveSure. And before that, let me just clarify what I meant about Q4. So it's really the demand on our machine builder is healthy. The demand on us is suppressed because of that extra excess inventory. As that inventory gets burned through Q3 and parts of Q4, most of our machine builders, not all of them, we'll see more of that come through to us. So I would say Q4 is much closer to being -- to reflect in that underlying demand because there's less and less excess inventory in between, right, kind of distorting the number. We are not fully there yet because there's still some excess inventory, I think, even at the end of Q4, but the majority will be kind of worked through. So we are close to kind of orders representing what's really happening at the end user, not quite. And then it's been the best time to enter our sales just because we don't have those component issues or supply chain issues anymore, right? So in Q4, we're going to get closer to that, not quite there. But my point was, on our call yesterday, on our earnings call, we talked about broadly, demand is good. But there are some pockets of softness in delay we've been hearing about it, right? So there's parts of CPG, especially in Europe, where there is some softness from an end user kind of CapEx standpoint. And we talked about automotive. While nothing is being canceled on the EV side, some start production dates have been pushed out. My point was in Q4, our inflection in orders and sales accordingly does not reflect some kind of heroic improvement in those 2 end markets. That was my point. Now as we look at going forward, we're very confident in our positioning across a lot of those end markets. Blake talked about it yesterday. We're getting this multimillion-dollar wins in this pipeline across many end markets, and it's not necessarily tied to the stimulus. That also will help as well. But a lot of these megaprojects or big spend is really about labor shortage, higher labor costs. People really want to be much more -- optimize the operations, have more visibility and that's going to help across automotive, food and beverage, life sciences, semiconductor, warehouse, which where we saw a lot of wins with logistics and shipping customers in the quarter. So it's really broad based in terms of that spend. Now the timing of the CapEx, for example, semiconductor, right, in terms of what's happening with the timing of when it's going to happen, we'll talk about it as we get to the end of this fiscal year.
Matthew Fordenwalt
executiveI guess I would add one thing. My business does do a lot of direct business. So we have a good gauge on end market demands through our project business as well as then my MRO side, right, servicing that. And I would say Lifecycle Services is seeing a continued robust, healthy funnel and front log of opportunity across a lot of industries, across all the industries we serve. So we have a good pulse on there is steady demand and growing demand. We've seen, as Aijana said, some pushouts of some megaprojects like EV, obviously notable. Some of the semicon has been delayed in terms of like breaking ground. So we have line of sight to those as well. So I think the combination of what was said yesterday in terms of excess inventory of machine builders, that there is pretty steady demand out there across the board. I have -- my business would be sort of the bellwether internal in terms of, hey, is there something happening that we're seeing a fluctuation? Or is there a different demand and it's quite healthy at this point?
Noah Kaye
analystRight. A follow-up to that for both of you, but Matt, certainly, would like your perspective here. We've seen a number of chips projects awarded funding, right, in the last quarter. And this has been a strength historically for the company, semi, right? So talk to us about the sales cycle, the timing cycle from funding announcements to orders and orders to revenue, how you think about that timing and how you think about the revenue opportunity? I think it's a good example of megaprojects that are actually moving, right? So...
Matthew Fordenwalt
executiveYes. Definitely moving. In general, our opportunity is bigger than it has fortunately with more content, right? Between our traditional facilities, quality management systems, now with what we're doing with our iTRAK-type solutions to move wafers around. In now our digital and cyber offerings, we're engaging earlier in that sales cycle. If you think about it, like you have to get permits, you have to acquire the ground, you got to build the facility, you got to get power to that facility, which are all long lead items these days before you can get to your automation decision. So we're engaged much earlier in that sales cycle, and I think we're gaining share of wallet because we are helping them digitally emulate what that factor is going to look like, make their decisions maybe before they spend the money, like we were saying earlier on the digital consulting standpoint, working with then the cyber decisions before we even get into the content of that factory. But what we're seeing is there's been delays in many funding being released from governments to permitting. And then what I'll call the craft skills shortage in a lot of industries to actually build the facilities and then build up the industries around these facilities. We definitely have seen somewhat delays happen up in there. But very confident in terms of where we're positioned in those pursuits, being able to engage higher and earlier than ever before.
Noah Kaye
analystYes. And power availability, too, right, it's starting to become a little bit of a gating factor. I'd be curious to know how you position ROK to help solve that thorny challenge, but it's coming across with all these big megaprojects and certainly, things like data centers. So I would love your perspective on that issue.
Matthew Fordenwalt
executiveI think that is a gating factor currently in a lot of greenfields today. It is power, and some of the early decision-making capital that's spent there is when you have lead times that are north of 1 year for some of that content, it's delaying a lot of things downstream of it. And we've seen that across the board. I actually have a friend in the real estate industry who contact me because of that very problem. They're seeing it across multiple industries, not just industrial.
Noah Kaye
analystIt's a good time to be in the switchgear business. All right. So I want to talk a little bit about cost actions because you announced a suite of accelerating cost actions yesterday. Can we just take another pass through the levers of cost reduction, understand what is really driving structural cost savings carrying on into next year?
Aijana Zellner
executiveYes. Sure. So we talked about -- so yesterday, we talked about $100 million of cost reduction actions or benefits they're going to help us in the second half of this fiscal year. A lot of that is structural. So we talked about reduction in force. And a lot of it is in SG&A. So we've talked about some examples of sales and marketing, really focusing on prioritizing areas of highest growth, right? And so whether it's regions or particular products. There's some also on the operations side, just kind of aligning with where we are for this year and flexing to that. But a lot of that spend, a lot of those benefits are going to help us next year. So incrementally, we talked about another $120 million of savings in fiscal '25 from these actions we're taking here in the second half. And that's just before we talk about something broader in terms of the bigger productivity initiatives we're working on, and we'll talk about it next quarter. So $100 million, by the way, that's the same thing, that's the investment spend bucket that we talked about that's reducing now by $100 million. Those are aligned. And so a lot of those actions, we accelerated just given the lower outlook on orders for this year, but it's something we're already planning and contemplating as part of our longer-term margin expansion target. We talked about it at Investor Day. Remember, we kind of outlined margin targets by business segment. And a big part of that was -- in addition to growth was productivity, execution, right, and focus on that. And so that's all part of it, but we did kind of pull it in sooner given the environment and our lower outlook. So I would say a big part of that $100 million that we are going to have realized in the second half, it is going to be here for quite some time, it's [ structurable ].
Noah Kaye
analystAnd you mentioned you're going to give more details next quarter. But just help us understand what kind of opportunities you're focused on with respect to things like flexibility between SKUs, leaning inventory, capacity planning, the overall sort of manufacturing footprint of the company and how that can be leaned out from here? And I ask in the spirit of this is a company whose offerings are largely geared towards driving efficient manufacturing. So I know you've had a lot of time to think about this, and it seems like this is the moment to be implementing more action. So any details you can give us would be helpful.
Aijana Zellner
executiveYes. I mean we've alluded to some of the examples. So for example, in Intelligent Devices, we have so many thousands of SKUs, right? So can we have more of a simplified SKU initiative or SKU rationalization? Can we look at how we approach direct spend, how do we approach sourcing and opportunities to reduce spend there, continue to look at manufacturing and where there's opportunity to leverage technology and synergies? So it's really broad. Again, we'll talk about it next quarter. So I don't want to talk too much about it, but there's a lot of opportunity to optimize our cost structure. It's not us just reacting to a near-term decline in orders because of the destocking, it's truly -- there's an opportunity to make us much more productive and agile and prepared for what's next.
Noah Kaye
analystWe look forward to more of that. I believe we're at time, but I do want to thank you both for the thoughtful discussion. We look forward to more meetings with investors throughout the day. And for those of you who have joined us, thank you for your time. We hope you have a great conference. Take care, everyone.
Aijana Zellner
executiveThank you.
Matthew Fordenwalt
executiveThank you.
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