Roku, Inc. (ROKU) Earnings Call Transcript & Summary
March 5, 2025
Earnings Call Speaker Segments
Unknown Analyst
analyst[Audio Gap] From Roku, Anthony. Great to have you here. Thank you for joining.
Anthony Wood
executiveThank you. It's great to be here.
Unknown Analyst
analystBefore we start, a couple of disclosures. So please note important disclosures, including my personal holdings disclosures and Morgan Stanley disclosures all appears as a handout available in the registration area and on the Morgan Stanley public website.
Unknown Analyst
analystSo with that, let's get started. Roku has been and continues to be a leader in the global transition from linear TV to streaming. Anthony, you just delivered your first quarter with more than $1 billion in platform revenue. And in the U.S., The Roku Channel reached households with 145 million people. Anthony, where in the industry is the transition today? And what most excites you about the opportunity ahead for the company?
Anthony Wood
executiveSure. Well, hey, everyone. It's great to be here. I guess, first, I'll just say that like if you think about sort of the opportunity in streaming and Roku specifically, it's still early days. Most of the world does not stream television. They still get it over-the-air or satellite. And even in the U.S., big chunks of the industry have not moved to streaming. There's still $60-plus billion a year in advertising alone spend on linear -- still spend on linear TV, which is hard to imagine, but that's what happened. So it's a big opportunity. And Roku is extremely well positioned. We're at the center of streaming. People start their streaming experience with the Roku experience on a Roku device. We announced last quarter that more than half of the U.S. broadband households use a Roku device to watch television. It's 125 households -- households with 125 million people in them every day, start their TV viewing experience with the Roku device, the Roku home screen, the Roku experience. We're the #1 TV operating system in the U.S., both by devices sold, televisions sold, but also by total streaming hours. One of our most powerful assets on our television is our owned and operated streaming service called -- we called The Roku Channel. The Roku Channel is the third most popular streaming service on our platform, way ahead of a lot of big brands that you're probably -- you probably think of when you think of streaming services. 5% of all streaming television watched in the United States is on our streaming service on our platform, and that's growing. I mean The Roku Channel grew 82%, engagement grew 82% year-over-year last quarter. So we're super well positioned. I mean -- and then also just the opportunity, the home screen, where those millions of people start their TV viewing experience is a huge asset for us that we've never really focused on monetizing that asset, like we focused on -- of course, it's iconic and it's simple and people love it, but we've never really focused on, well, how can we make it work for content owners, how can we make it work for advertisers, how can we make it work for our business more, and so we're really starting to work on that. So I just feel like we're in a great position at the center of the ecosystem. We had a great Q4, and our strategy is really working well.
Unknown Analyst
analystThat's great. So you did report Q4 results a couple of weeks ago. In your view, what were the key accomplishments for the company last year? And maybe what are your investment priorities or priorities in general going forward?
Anthony Wood
executiveYes. So we had an outstanding Q4. Platform revenue was up 25% year-over-year. It was up 18% for the year -- for the full year. We announced -- we just announced that we passed half of broadband households using a Roku. The Roku Channel, like I mentioned, was up 82% year-over-year. So a very strong quarter for us. We were EBITDA positive last year. So this year -- sorry, the year before last year. Last year, we focused on continuing to grow EBITDA becoming more profitable. We're continuing to do that this year. We announced that in 2026, we'll be operating income positive and expect that to continue to improve. We're very focused on free cash flow per share, that's doing well. So what we're focused on is growing -- this year, is growing platform revenue by implementing our strategy. And our strategy really has three prongs. One is to really lean into our home screen. The fact that, like I said, households with 125 million people every day, turn on their TV, they see our home screen, they begin -- they use that experience to decide what they want to watch. They also engage with that experience, but there's actually a lot of opportunities to put ads in that experience itself. Like, for example, we just added a video ad to our home screen that is used by a whole bunch of different verticals, including car companies, which I like to -- it's a great way to have massive reach instantly for a video ad. So anyway, so leaning more into our home screen. There's a lot of things we can do there. We're also focused on growing demand for ad on our platform. There's a huge amount of -- we have a lot of ad inventory, both with third-party distribution arrangements, but also from our owned and operated Roku Channel which, like I mentioned, is up 82% year-over-year. It's the #3 app on the platform. This quarter, it's the #2 app on the platform. It creates a lot of inventory. And so how do we grow demand for the inventory is a big focus for us, selling more video ads and -- because we have a lot of supply. So one of our key ways we do that is really leaning into third-party partnerships, both for demand and supply side platforms. So that's a big focus for us this year, continuing to do that. And the third is just taking more advantage of our key assets. At home screen, we have also growing subscriptions. So we have a large subscription business, tens of millions of subscriptions that we bill every month. And there's just lots of waste. It's still -- compared to what it should be, the way I think it should be is still pretty small. So a lot of focus on growing our subscription business, both by better integrations in the home screen, but also bring in more content, more subscription content onto the platform, and also just more focus. So just for example, like we added a recommendation row to our home screen last year. And so we recommend content, we recommend subscription content. That had a pretty big impact on the number of subscription sign-ups as well as increased engagement in subscriptions, which reduces in lower -- results in lower churn. So that's the strategy we're focused on executing on that strategy.
Unknown Analyst
analystThat's great. Yes, three primary drivers: home screens, streaming services distribution, and advertising with third-party DSPs. And maybe just to double-click into some of these, as you mentioned, home screen is evolving. In your view, what other ways are there to innovate and maybe monetize that real estate? Obviously, there's the Sports Zones that came out...
Anthony Wood
executiveOn the home screen?
Unknown Analyst
analystOn the home screen.
Anthony Wood
executiveYes. So I think there's a lot of opportunity to, like I said, to have the home screen work harder both for our viewers to help them find something to watch, for our advertisers, to reach viewers, and then for our content partners that want to sign up new subscribers or have people to view their content. And I would say, again, sort of the context is that there's a lot of things that we've had to do to build the country's largest streaming platform. And our home screen was not one of the things we historically focused on. We focused on keeping it simple. We focused on a great viewer experience. There's Iconic, our viewers love it. It's different than all our competitors, which all tend to look alike. But we didn't really focus on how can we use it to drive our business. And so that's what we're doing now. So examples of that. I mentioned before, we added the -- just simple examples. We added a recommendation row to the top of the home screen, which we didn't actually have content recommendations on our home screen before, and that's driving -- that's resulting in lower churn, resulting in more engagements, resulting in more sign-ups, it's resulting in more ad views. So that's working. We create experiences in the home screen. So for example, around the Super Bowl, we have, well, we have an NFL Zone, generally, you have a Sports Zone. And then we have sort of subparts of the Sports Zone, including the NFL Zone. And those are all sponsored. They also drive a lot of viewing hours. Sports especially is so fragmented across the platform. The leagues all chop up the rights and sell different rights to different packages to different services and so viewers, viewers have no idea where to find the games to watch, so they can go to the Sports Zone, they'll show them what games they are playing, they can search for their game, their teams. And those zones are sponsored. So that creates new ad inventory. Other examples. We added -- we have the marquee ad unit which is on our home screen, which used to be just banner ads and it used to be just M&E ads. We added video to that. So there's video on the home screen now. And we -- and we're selling that increasingly to just consumer packaged goods to all the different verticals. So auto, for example, likes to buy that, that ad. We also expanded the number of verticals that we do, even for things like we have themes on our home screen like wall paper, and the themes used to all would just be M&E, like Disney would have a new TV show. And so like when they launched Mandalorian, we had a Mandalorian takeover the home screen. So it's really cool. Everyone loves them. They look nice. They work well. But to sort of expand the number and types of verticals that have access to that, we started doing that. So for example, when we recently had a Carnival Cruises home screen takeover. It looked very pretty, but it was much more, it was not an endemic. It was cruises, not movies. So that's another example. So there's just lots of things, using AI, more destinations. We had the Olympic Zone, for example, which is really popular. It works really well for NBC. It works well for our viewers. So building out more destinations, which help viewers find content that can create sponsorship opportunities, advertising opportunity to drive more viewing, but also -- actually just create engagement in the UI itself. People spend time engaging with the UI, which creates more opportunities for sponsorships and advertising and an influence over viewing behavior before they decide what to watch. So the home screen is a big -- there's a lot of opportunity there.
Unknown Analyst
analystThat's helpful. Anthony, how are you thinking about drivers of growth for SSD revenue? Would you expect that to follow the growth of price increases across the streaming industry?
Anthony Wood
executiveYes. So well, SSD stands for streaming service distribution. So a big part of our business is distributing streaming services. But I also think about more generally just our subscription business. And there's different ways that business grows. One is when they -- our business model for streaming service distribution is generally -- sort of when they win, we win sort of model. So in other words, if we sign up subscribers for a service, we got a -- generally get a percentage of that bill for that service or if we drive more engagement, we might have ad inventory inside some of those services. So if there's more engagement, then we get more ad inventory. And so when they raise their bill, because our fee is often -- our payment is often a percentage of their bill, we get -- we make more money. So yes, so they all raised prices or most of them raised prices last year. That's starting to normalize. So I think that the effect from the price increases will moderate and will normalize. But we're still -- there's still lots of things we can do to grow our subscription business. So for example, we're improving Roku Pay, which is our billing platform. We're adding more content. So there's obviously two kinds of ways to distribute the service on Roku. There's the traditional app or there's something we call premium subscriptions. And the premium subscription is, when the service is integrated into the Roku experience as opposed to you have to go into an app. And the app is controlled and operated by the service operator. The Roku experience is controlled by us, and it's more of a wholesale model, where we resell the service and we integrate it throughout the experience. And in that model, it's often a better viewer experience because it sort of integrated throughout their TV experience, it's not just in the app and then also for the service company -- for the streaming service company, we do a lot of the heavy lifting, like we do all the marketing, we sign up those customers. So it generally is a good way for them to add a lot of incremental subscribers. So premium subscriptions is something we're focused on doing a better job of that, being more effective, more features like bundling and that sort of thing, but also adding more content like so -- just for example, we recently added Max to premium subscriptions. We added Crunchyroll. And so we're continuing to add services to that. So -- and then just more focus on subscriptions, generally like better execution, increasing the size of the team, better integration into the home screen like the recommendation for opening subscription. So there's a lot of things we're doing to grow our subscription business. It's a big opportunity for us.
Unknown Analyst
analystOkay. Roku is partnered with third-party DSPs, including the Trade Desk to tap into additional demand. And you've said recently, it enables you to serve the entire demand curve at multiple price points. Broadly, how are these integrations going? Are you seen an uptick in the fill rates?
Anthony Wood
executiveYes. Well, I would say that part of our strategy, which is to grow ad demand by working more closely with third-party platforms, including DSPs, is working extremely well, like we're seeing. Our platform revenue in Q4 was up 25% year-over-year. A lot of that was advertising. And some of that was because of incremental demand we're getting from our more enhanced DSP relationships. So that strategy is working well. We integrate with all the DSPs like we've had for a while, but what's changing is the level of working with them and the level of integration like we're integrating much more deeply. And then also, Roku has its own DSP as well called OneView. Prior to the strategy working more closely with third-party DSPs, our strategy was to just focus on our own DSP. And it just turns out, there's a lot more ads flowing through third-party DSPs than we're flowing through our DSP. And so -- and also, that resulted in sort of an antagonistic relationship. Third-party DSP viewed us a competitor, like we viewed them as a competitor, they viewed us as a competitor. What's changed is like we're like, look, we're not competitors anymore. We're going to treat you like a customer, like a partner. We're going to assign teams to work with you to grow -- to build our businesses together. And that's the big change. And then also deeper technical integration. So that is resulting in a lot more incremental demand coming from DSPs. And then you asked about like different price points. I mean, one of the advantages we have is a wide range of ad products. So we have unique ad products like Roku City or the marquee ad on our home screen, the video ad on our home screen or sponsorships with Sports Zone, like there's a long list of unique ad products that you can only get on our platform, that reach hundreds of millions of people every day. And so those are in high demand. And that's sort of our version of originals, like we do have some originals on our service, but we don't spend a lot of money on originals. And in fact, one of the -- I'll say, secrets of The Roku Channel, it's not that secret, is that the amount of money we spend on -- it's the #3 app on the platform, this quarter, #2, so far. It's -- we don't spend very much on content. But we drive all that engagement by integrating it into our user experience. So anyway, so in terms of ad products, we have those unique products that are built into our experience. They're at high value. And then we have things like Roku Originals. We have baseball. We have a sports deal with baseball. And then we have a lot of direct license content, we have rev share content, and then we have FAST Channels. And there's popular fast channels, and there's FAST Channels that are sort of reruns of Bewitched. And so there's like a whole range. And so we price accordingly, like some of the products are very high priced. Some are less expensive. Some are bundled. If you want to get access to some of our more premier ad units, you have to buy a lot of the middle of the range video ad inventory as well. And then some of it, we put in like -- and then we have our data and some of it -- and some ad products use a lot of data, some use a little bit of data. But here on sort of one end, it's like ad products that don't have much data, maybe they're sold through a DSP on the open market, maybe they're like in the Bewitched linear channel, like those are on the lower end of the pricing and then the higher end, it goes all the way up to premier ad units on our home screen.
Unknown Analyst
analystGreat. And I want to hit on The Roku Channel a bit soon. But I guess just to follow up on that point, is there an ideal mix of ad inventory you're selling through third parties versus your own DSP or ads manager versus maybe direct?
Anthony Wood
executiveI wouldn't say there's an ideal mix. I mean our goal is to like be in every channel where customers can buy ads, to maximize the amount of demand on our platform. Other way is -- so we started out selling direct to marketers, direct to ad agencies through an IO business. We still do that, but that's how we built our ad business. Then we started adding a lot more focus on DSPs. That's a big focus for us right now. But a lot of -- and DSPs, there's a whole range of pricing depending on what we just talked about, like what inventory, what data. And so -- and then DSPs, like there's a big shift to DSPs, and they are driving incremental demand. But a lot of times, the incremental demand is because we're -- our sales team is still selling direct to an ad agency or to a marketer, but that because they -- that marketer can now run their ads through a DSP to deliver on our platform, they're buying more ads because that's their preferred way of doing their advertising. So -- and then also because we have a better relationship with DSPs, that's also sourcing demand. So we just want to sell ads. We want to increase demand of ads. We have a lot of supply, a lot of inventory. And so we're -- any option that does that. Also, you mentioned the Ads Manager. The Ads Manager is something we just launched as a self-service platform where small and medium-sized businesses can just log in and upload their video and create targeting criteria, and also like the KPIs they want to measure, the KPIs they want to optimize towards and then the ad will run. And that, I think, is doing well, and it's a huge opportunity. Like it just -- the idea that a restaurant could use an AI tool to easily create a high-quality video and then target certain ZIP codes, like that's a big new business that I think doesn't really exist in TV before that is -- I think it's going to be a large business for us.
Unknown Analyst
analystGot it. That's helpful. Okay. We heard yesterday that Dana Walden at Disney said advertising is a key growth driver for them. And we have seen large scaled players enter the AVOD space. Disney, Netflix, Prime Video. Has this impacted pricing across the industry?
Anthony Wood
executiveYes, well, pricing has come down. But we haven't been impacted as much as other players because our pricing was always -- we're always fairly, not low, low price, but we weren't super premium priced. The super premium price inventory has really come down a lot. So our pricing actually hasn't been that impacted that much. But we're also kind of indifferent to where pricing goes because we have a lot of supply. And we just -- lower price means we'll sell more ads. And so I think we're in a much better position in that regard, than say, a company that doesn't have as much diverse inventory as we have or doesn't have as much scale of inventory that we have or doesn't have as much different types of ad products that we have. The other thing about competition, there are a lot of services that are adding ads. So there is a lot more competition than when it used to be just sort of us and Hulu selling streaming ads. But I mean we are extremely well positioned with our very unique ad units with the large scale of inventory with our scale generally. Almost half of all streaming on connected TV goes through our platform. So we just have a lot of scale. We have a lot of data, a lot of high fidelity signals, a lot of inventory, and we work across the spectrum. So we're extremely well positioned. And if you look at advertising business generally, it's a big business. It's a large business. $60 billion still in linear. It hasn't moved. There's going to be multiple winners. I think we are one of the winners and I think we'll be one of the winning winners as well.
Unknown Analyst
analystGreat. Now I know it's early, but how are you -- what are you expecting in this upcoming upfront in terms of pricing trends? Maybe how are Charlie and the team approaching the upfront this year in general?
Anthony Wood
executiveWell, I think, first of all, we had a great upfront last year. I think upfronts are changing, like we're deemphasizing upfronts. Like the world is moving more towards DSPs, buying less upfront and just more on the scatter market more throughout the year on DSP. So that's what we're optimizing towards. So I just think upfronts are less important than they used to be. But obviously, we still participate in the upfronts.
Unknown Analyst
analystGot it. Anthony, this is the first cycle in which we saw arguably real political dollars flow to CTV. Around $60 million went to Roku in the fourth quarter. How do you view Roku's ability to capture future political ad dollars and I guess, the inherent benefit CTV has over linear TV?
Anthony Wood
executiveYes. Well, I mean, CTV is much more targeted than linear TV. Yes. So I just think -- so political. So the last cycle, we had political ad business, this cycle, we decided, look, we're going to like get good at this. Like this is a big market, political ad. And it's also similar to other verticals where have similar characteristics where you want to do a lot of targeting. And so we really focused on it, and we did much better than we expected in terms of our sales for political. And we also became better at it, and we'll be even better at it in the next cycle. It also -- the same techniques we used for political work for a lot of verticals as well. So it's helping us become better at targeting specific verticals. So I view -- I mean, internally, I think it was a huge win for us, like we were very -- we really sold a lot more ads to political customers than we thought we would. We improved our ability to do it. We improved our tools. We improved our processes. We improved our sales techniques, and that's going to apply to a lot of verticals going forward.
Unknown Analyst
analystGot it. Maybe let's shift to engagement. You reported 4.2 hours streamed per active account per day in the fourth quarter, which is up nicely year-over-year. How does the Roku operating system drive engagement levels higher? And how does engagement on the Roku platform compared to competitive streaming platforms or other connected TV?
Anthony Wood
executiveWell, we have a lot of engagement. We're the #1 streaming platform in the U.S. by a wide margin, by engagement as well as sales. Engagement in The Roku Channel, like I said, up 82% year-over-year. That's huge. And how do we drive engagement? It's really -- that's -- I mean that's what we do. Like that's our business at its core is to like build a user interface, a Roku Experience, that drive the -- like drives more TV viewing, and also directs it, like not perfect direction, but like it has a lot of influence over what someone is going to watch, what ads they're going to see, what they're going to sign up for. And that's what we do day in and day out. Like that's when we work on the Roku user interface, that's what we're doing. We're creating ways to drive engagement. Everything that I mentioned, like everything from like adding a recommendation row, Sports Zone, improving the ad units, adding new things like what to watch, adding things like Home & Garden zone, adding the food zone, like there's just -- I mentioned on the call, we're in the process of redesigning our home screen. It's not going to be a huge change because we don't want to lose the iconic look and feel. But our home stream is pretty simple. We can still keep it simple and have it drive a lot more engagement. So it's a big focus for us to continue to work on driving engagement.
Unknown Analyst
analystGot it. And on that point, TRC hours streamed were up 82% in the fourth quarter. In your view, what's the relationship between engagement growth and revenue growth at The Roku Channel typically?
Anthony Wood
executiveWell, engagement is growing faster than revenue. I mean revenue is growing nicely. Like I said, last quarter, 25% year-on-year growth for the platform business. A lot of that was ads. But engagement is growing 82% and that's because we're getting -- like we're just getting a lot better at driving engagement. I mean our content budget actually is, I think, it is down. So it's not -- we are probably getting better at the type of content that we pick. But it's all about placement in the UI for the assets we want people to watch, and we want them to watch The Roku Channel. And it's free, people like watching it. So for example, I think really telling is when we launched The Roku Channel, 100% of viewing happened because there's a Roku Channel icon on the home screen, and they click on the icon and it goes to Roku Channel and then they watch something that was 100% of viewing. Now that's only 20% of viewing in The Roku Channel. 80% of viewing on The Roku Channel is somewhere else in the UI. There's a piece of content promoted, like whether it's a banner ad or in what to watch or a recommendation or in a Sports Zone or -- throughout the entire Roku experience, we're promoting content we want people to watch, not just what we want to watch, but we also think they'll want to watch. And that's what's driving the growth in The Roku Channel. That 80% of viewing now is not even coming from the...
Unknown Analyst
analystOkay. Great. switch gears a bit. Globally, it appears that the two leading third-party operating systems are Roku has the #1 share in North America, and Android in many international markets. How would you compare the Roku operating system to Android and...
Anthony Wood
executiveIt's a way better. A lot better.
Unknown Analyst
analystGreat. Yes. Next question.
Anthony Wood
executiveSorry, did you finish the question or?
Unknown Analyst
analystI was just going to say the value proposition between the two, but...
Anthony Wood
executiveYes. I mean I think -- so the big picture, what happens is in the markets we're in, we're #1 or we're #2 in some cases, on the way to becoming #1. But if we're #2, #1 is Samsung because they are the default, because there's so many Samsung TVs sold. So in the markets we're not in, Android is often the leading operating system. And it's just because they're the default, like they have a global footprint and they're the default smart TV OS if we're not in that market. And we're -- so we systematically add new markets. So the markets we're in today are the Americas, Canada, Latin America, the U.S. and then the U.K. And so that's kind of pattern. And then -- so if you look at like Mexico, for example, like Mexico, our market share is at this point, it's almost more than in the U.S., like, we're selling a lot of TVs in Mexico and a lot of streaming hours. In the U.S., it's about 40% of TV sold are Roku TVs. So Mexico is pretty close to that. Okay. And then why is that? Like why -- how do we compete with Google? Well, the fundamental way we compete is we built an operating system that's for television, just for television. Their product is a phone offering system, they port it to television. And so it makes perfect sense for them, like they just have one operating system, but it doesn't result in the optimal experience for a viewer. And it doesn't result in the optimal cost structure. Like the TV business is extremely cost competitive and one of the core attributes that we focused on when we designed our operating system for TV was to make sure that the TVs cost less to build by having more efficient software. The less memory, slower processors, just cheaper hardware. That's the fundamental advantage, especially in international markets, which are even more cost sensitive than in the U.S., like having a lower-cost fundamental structure is just key. And then the other thing we focus on, that they know, for some reason, I don't know why, but they don't really get it right, is just being super easy to use, incredibly simple. And they tend to focus -- I think a lot of our competitors tend to focus on cluttering the UI with what they perceive as monetization, whereas we focus on, okay, we're going to have an awesome experience for customers. We're going to have viewers go into stores asking for Roku TVs, and then we're going to monetize around that. And so it's, I think, just the simplicity is the light and the lower cost structure. And then the focus, that's why we win.
Unknown Analyst
analystGot it. And I wanted to ask, there's been a more recent trend of some of these large OEMs like LG and Samsung licensing out their operating system to third parties. And maybe your view there and if you see that impacting your market share?
Anthony Wood
executiveWe haven't seen them have much success with that. Our biggest competitors are Google and Amazon. And just the way it breaks out is in the U.S. on players, Amazon is our biggest competitor. So we sell -- there's three ways we distribute our hardware. We sell Roku TVs made by other companies like TCL and Hisense. We sell -- first-party Roku TVs that are made by us. That's the newest and the smallest segment, build about 1 million Roku TVs -- Roku first-party TVs last year, but that's growing. And then on the first part, the third-party TVs, that's about, like I said, about 40% of U.S. TVs are sold are Roku TVs from one of our hardware partners and then streaming players are the other way we distribute our platform. So -- I forgot, sorry, what are we talking about? What was the question? Sorry, just...
Unknown Analyst
analystThe OEMs and licensing out there, the OS.
Anthony Wood
executiveYes, yes, the Samsung OS. Yes. So those are three ways to do it. No one -- so all right. So in the U.S., it's us versus Amazon. We split the player market. On the TVs, we're by far #1. And I think like in terms of them licensing their TV operating system, they just have the fundamental issue that I talked about that they don't have the right cost structure. So they don't have the right brands. They don't have the right experience, and they also just have the fundamentally more expensive because they also didn't build a ground-up TV operating system. They took HTML. And they just used HTML. HTML is very expensive, like HTML is designed for PCs with a lot of processing power and a lot of memory, and it's very expensive hardware to run HTML. So just the fundamental lower cost structure, I think, is their biggest problem, and the other big problem they have is it's just not a great experience. I mean we sell -- despite the fact that 40% of the TVs sold in the U.S. are Roku TVs, I mean 60% are not Roku TVs, and that's why we sell a lot of streaming players because people buy those TV, they buy a Samsung TV, and they go, I don't like this UI and they buy a Roku streaming player to put on it.
Unknown Analyst
analystOkay. Anthony, you received a number of questions on recent earnings calls around Walmart's acquisition of VIZIO. In your view, how do you see that impacting the industry longer term? And would you expect Walmart to prioritize the sale of VIZIO TVs at their retail stores, invest more in the VIZIO OS...
Anthony Wood
executiveYes. I think -- I mean, I think the way I think about that big picture is that -- I mean, the big, big picture is that -- well, is that I fully expect our active account growth to continue to grow, certainly worldwide and in the U.S. as well. I mean we're growing faster outside the U.S. than inside the U.S. because the U.S. is -- we already got a lot of scale. But even inside the U.S., I expect our market share to continue to grow. We said that we're going to get to 100 million active accounts sometime in the next year, a little bit over a year. We're about 90 million now. And I think also Walmart, I'm sure will shift some of their assortment to the VIZIO TVs away from Roku TVs. But we'll still sell a lot of Roku TV since inside Walmart because we have a great brand. People love their Roku TVs. Most Walmart customers own a Roku TV. And when they go and shop for a new TV, they want to buy another Roku TV. They don't want to buy a TV that's different, for starters, and then probably not as good. So it's going to be hard for them to -- so we're going to sell a lot of Roku TVs inside Walmart. We'll probably sell less. I'm sure we'll sell less than we would if they hadn't done that deal. But the other thing that's happening is other retailers that used to sell VIZIO are replacing them with Roku TVs. So we're expanding our distribution outside Walmart. We're expanding our distribution in international markets. And the biggest -- and so I expect that active accounts will continue to grow for a long time. And then the other big focus for us in terms of driving growth is -- the biggest focus is just driving monetization, platform monetization. There's a lot of room to grow ARPU on our platforms.
Unknown Analyst
analystGot it. Okay. That's a good place to wrap. We're out of time. Anthony, thank you so much.
Anthony Wood
executiveThank you.
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