Rupa & Company Limited (533552) Earnings Call Transcript & Summary

August 11, 2026

BSE IN Consumer Discretionary Textiles, Apparel and Luxury Goods earnings 28 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to Rupa & Company Limited Q1 FY '27 Earnings Conference Call hosted by MUFG Intime. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Ms. [ Pragnya Singh ] from MUFG Intime. Thank you, and over to you, ma'am.

Unknown Attendee

attendee
#2

Thank you. Good afternoon, everyone. I welcome you all to the earnings conference call to discuss Q1 FY '27 results of Rupa & Company Limited. To discuss our results, we have with us from the management, Mr. Vikash Agarwal, the Whole-Time Director; and Mr. Sumit Khowala, Chief Financial Officer. They will take you through the results, and then we will proceed to Q&A session. Before we proceed to the call, a small disclaimer. This conference may contain certain forward-looking statements about the company, which are based on the beliefs, opinions and expectations as on date of this call. The actual results may differ materially. These statements are not guarantee of future performance and involve risks and uncertainties that are difficult to predict. The detailed safe harbor statement is also given on the Page 2 of the company's investor presentation. Now I would like to hand the call over to Mr. Vikash Agarwal. Thank you, and over to you, sir.

Vikash Agarwal

executive
#3

Thank you. Good afternoon, ladies and gentlemen. On behalf of Rupa & Company Limited, I extend a very warm welcome to all the participants joining us today for Q1 FY '27 results conference call. We appreciate your continued engagement with the company. The financial results and investor presentation has been uploaded on the stock exchanges for your review. Before I begin, I would like to take a moment to express our deepest condolences on the unfortunate demise of Mr. Ashok Bhandari, Non-Executive Independent Director of the company, who passed away on August 3, 2026. Mr. Bhandari has been associated with the company since August 2018 and served as Chairman of the Audit Committee and the Nomination and Remuneration Committee. He was a veteran finance professional and was widely respected for his knowledge, wisdom and integrity. His passing is a great loss to Rupa family, and we extend our heartfelt condolences to the family and loved ones. May his soul rest in eternal peace. Coming to the business, we started financial year '27 on a positive note with revenue growing by 10%, witnessing steady momentum across the portfolio. Healthy volume traction remained a key driver of growth during the quarter. While the Value segment was a key contributor to the growth during the quarter, based on our historical revenue trend, we believe the momentum to broaden across other segments as we progress through the year, translating into a broader and more balanced growth profile. Exports contributed 4% to overall revenue during the quarter, while Modern Trade, including e-commerce, contributed 5% to the revenues. Both these channels continue to gain traction and provide meaningful opportunities to further scale our market presence and expand our reach. EBITDA stood at INR 15.7 crores with an EBITDA margin of 7.8%, supported by stable operating performance. The company maintained a net cash surplus of INR 7 crores as at June 2026, reflecting its continued focus on liquidity discipline and financial flexibility. On the raw material side, yarn prices are currently on an upward trajectory, creating a favorable pricing environment for the company. While competitive intensity remains elevated, we continue to adopt a calibrated pricing approach with the objective of progressively translating the favorable pricing environment into improved realizations and margins. With healthy volume momentum, expanding channels, disciplined cost management and an improving pricing environment, we remain optimistic about the outlook with revenue expected to grow by 10% to 12% in the coming quarters and EBITDA margin expected to remain in the range of 9% to 10%. With this, I would like to hand over to our CFO, Mr. Sumit Khowala, to take you through the financial highlights of the company. Thank you.

Sumit Khowala

executive
#4

Thank you, sir, and good afternoon to everyone. Thank you for joining us on quarter 1 FY '27 earnings call. I will now take you through the key financial highlights of the period. For quarter 1 FY '27, revenue from operations stood at INR 202.4 crores as compared to INR 183.9 crores in quarter 1 FY '26, registering a growth of 10.1% year-on-year basis. Gross margin remained stable during the quarter, stood at 37.4% versus 37.7% corresponding quarter last year. EBITDA for the quarter stood at INR 15.7 crores as compared to INR 12.2 crores in the same period last year, registering a growth of 29.1% year-on-year basis. EBITDA margin for the quarter stood at 7.8%, improving by 120 basis points year-on-year. Net profit after tax for the quarter stood at INR 8.3 crores as against INR 5.5 crores in quarter 1 FY '26, registering a growth of 50.2% year-on-year basis. PAT margin for the quarter stood at 4.1%, improving by 110 basis points year-on-year basis. As on June 30, 2026, the company has maintained a net cash surplus position of INR 7 crores, reflecting our continued focus on liquidity discipline and financial flexibility. We remain committed towards improving profitability through better product mix, efficient channel management, focused investment in high-growth categories and disciplined cost optimization initiatives. With this, I conclude my remarks and open the floor for the question-and-answer session. Thank you.

Operator

operator
#5

[Operator Instructions] We have the first question from the line of [ Pahal Sharma ] from DD Capital.

Unknown Analyst

analyst
#6

My question is that during the last quarter, you had guided for 10% to 12% revenue growth and also 9% to 10% of EBITDA margin. So my question is that what are the key reasons for the shortfall in EBITDA margins versus your guidance?

Sumit Khowala

executive
#7

During quarter 1, the advertisement and marketing spend comes to around 10.5% of the total revenue. And going forward, the same would be rationalized to 6% to 7%. So this would help in achieving the desired level of EBITDA.

Operator

operator
#8

The next question comes from the line of [ Suhani Singh ] from Ross Capital.

Unknown Analyst

analyst
#9

I just have one question. You had taken a price hike in April. However, the impact of this price hike does not appear to be reflected in the realizations. So if you could explain the reasons for this? And when do you expect the full impact of the price hike to be reflected?

Vikash Agarwal

executive
#10

That's true, we have taken a price hike, but later because of intense competition, where competition has passed on extra scheme and all in the market. So by compulsion, we will have almost all the brands have to do the same. But we are hopeful by -- in August, and we'll be implementing the new rate now. The rate is yet to be implemented. That was implemented, but again, passed on with some extra schemes and all.

Operator

operator
#11

The next question comes from the line of [ Yash Mehta ] from SKP Capital. Mr. Mehta can you hear me?

Unknown Analyst

analyst
#12

Am I audible?

Operator

operator
#13

Yes, please go ahead.

Unknown Analyst

analyst
#14

I've just got one question. So how is the order book for the Thermal segment shaping up for FY '27? And like what is the current visibility for the segment in terms of order inflows and growth?

Sumit Khowala

executive
#15

For Thermal, we have a sound and healthy order book, and we expect that this year, Thermal will contribute better compared to last year. So the expectations are high. And probably lastly, it largely depends on the -- how winter gets through this year. So we are hopeful that things will be better from last year.

Vikash Agarwal

executive
#16

So order commitment and all is good. But unless the winter starts, it's really difficult to assure anything about the numbers. But so far, the impression is good and numbers should be better from last year.

Operator

operator
#17

The next question comes from the line of [ Shreya Singh from SMSD ] Securities.

Unknown Analyst

analyst
#18

Am I audible?

Operator

operator
#19

Yes, please go ahead.

Unknown Analyst

analyst
#20

I just had 1 of your questions. Like yarn prices are currently on an uptrend. So are you considering any further price hikes to offset the increase in yarn costs?

Vikash Agarwal

executive
#21

Yes, it's true the yarn prices are high. And in August, we will be implementing the last rate. And yes, we have to take a further rate hike. But again, a lot will depend upon the competitive scenario, how other competitors...

Unknown Analyst

analyst
#22

So that will be basically the strategy to manage the impact, right?

Vikash Agarwal

executive
#23

Yes.

Operator

operator
#24

The next question comes from the line of Shubhankar Gupta from Equitree Capital.

Shubhankar Gupta

analyst
#25

Am I audible?

Vikash Agarwal

executive
#26

Yes.

Shubhankar Gupta

analyst
#27

Yes. So sir, I had 2, 3 separate questions. First is around the brand development cost, which you mentioned at INR 21 crores, 10.5% of Q1 FY '27 top line. So can you just elaborate a little bit more on where this INR 21 crores was spent?

Sumit Khowala

executive
#28

Yes, it's basically 35% to 40% on the ATL and rest is on the BTL.

Shubhankar Gupta

analyst
#29

Okay. And...

Vikash Agarwal

executive
#30

On the endorsement [indiscernible] also, a bit of that has gone into that also.

Shubhankar Gupta

analyst
#31

Endorsement fee. Okay. And sir, often the PPT reflects that the current brand ambassadors for Rupa Frontline, Rupa Jon, Softline and Macroman are Ranveer Singh, Ranbir Kapoor, Wamiqa Gabbi and Yash. Is that correct?

Vikash Agarwal

executive
#32

Yes, absolutely.

Shubhankar Gupta

analyst
#33

So the INR 21 crores which you spent and on average, 5% to 6% of the overall top line per year, what portion of that would go to the brand endorsement fee for these stars?

Vikash Agarwal

executive
#34

10% to 12%.

Unknown Analyst

analyst
#35

Okay. Got it. And sir, second, I had a few questions on the strategic initiatives, which you mentioned like over the last few quarters. So I can see that Modern Trade is currently at 5% of overall sales, right? I just want to understand like -- so it's effectively INR 10 crores for this quarter, right? Just want to understand like what are the key initiatives we are taking there? And by how much, like, let's say, by FY '27, at what absolute number do we see Modern Trade going roughly? Like a rough number would be helpful here.

Vikash Agarwal

executive
#36

On Modern Trade, we see huge potential. So we have been able to appoint senior heads for the E-commerce business, and we are building the right infrastructure for that. So either it is your warehouse, your inventory management, your dispatches and all, so your IT. So everything is getting in place, and we are quite hopeful, we are looking at double-digit -- more than double-digit growth in E-commerce.

Shubhankar Gupta

analyst
#37

Sorry, how much?

Vikash Agarwal

executive
#38

At least a growth of 20%, 25%.

Shubhankar Gupta

analyst
#39

Getting that from...

Vikash Agarwal

executive
#40

There is a significant growth in LFS. And probably in a quarter or 2, once things are absolutely on track, we look forward to a handsome growth there.

Shubhankar Gupta

analyst
#41

Got it, sir. And sir, in terms of the Women segment, like Women segment currently, I think it was around 8% in Q1 and has been in that range only for -- on an overall annual basis, 8% to 10%. So how do we see that going? And what are the key initiatives we are taking on that front?

Vikash Agarwal

executive
#42

So one major is the main brand in our Women's segment is Softline. So where we have done a big change. We have changed the brand -- the font of the brand. It's going under a major change. And we are again building up a very relevant portfolio in terms of product range with like a lot of new fabrics and all and building up a strong team for that. So we are quite hopeful that things should fall on track. We understand Women for us has not done so well what should have been. But the way things are happening, we are hopeful things should be better from here in coming quarters.

Shubhankar Gupta

analyst
#43

Got it, sir. So you mentioned that you're building up a strong team. Can you elaborate a bit on that front?

Vikash Agarwal

executive
#44

So in terms of -- now for Rupa again, we are having NSM with a strong set of ZSMs, which are already in place. And under ZSMs, we are building up a strong team for each brand for retailing and all. So the team is in place and probably in coming quarters, the working should be in place and we can see a better performance.

Shubhankar Gupta

analyst
#45

Okay. And sir, just my last question is on the Athleisure front. So I didn't see any numbers mentioned for the Athleisure bit. So can you just help us a bit on how the Athleisure front is progressing for Rupa?

Vikash Agarwal

executive
#46

Athleisure is doing quite well. In quarter 4, we have done quite good numbers. Quarter 1 was a little soft because of quarter 4 was quite good for us. And from quarter 2 onwards, again, we are looking for at least a double-digit growth in Athleisure.

Shubhankar Gupta

analyst
#47

So on a Y-o-Y basis, like how did it look? Q4 is fine. I mean not compared to Q4. But on a Y-o-Y basis, like what were the numbers for last year versus this year, if you can help with that?

Vikash Agarwal

executive
#48

For quarter 1?

Shubhankar Gupta

analyst
#49

Yes.

Sumit Khowala

executive
#50

It was 5% to 7% degrowth compared to quarter 1 last year.

Shubhankar Gupta

analyst
#51

5% to 7% degrowth. Okay. And sir, for the whole year, how much are you expecting for Athleisure to take up?

Vikash Agarwal

executive
#52

More than double-digit growth for annual basis.

Shubhankar Gupta

analyst
#53

On an annual basis. Got it. And sir, this over 10% growth was led by the volume growth, right? Like price inflection did not come into the picture because of competitive intensity as mentioned.

Vikash Agarwal

executive
#54

Yes.

Operator

operator
#55

[Operator Instructions] the next question comes from the line of Prerna from Elara Securities.

Prerna Jhunjhunwala

analyst
#56

I had few questions. I joined in late, maybe this could be a repetition. Did you take any price hike in this quarter? And what would be the brand-wise increase in price, if that could help us?

Vikash Agarwal

executive
#57

We took a price hike of 4% to 5% in quarter 1, but that was gradually again transferred to trade because of intensive competition in terms of extra scheme and all. So probably in August the new rate will be implemented now in August. And we look for a further price hike of 4% to 5%, but a lot will depend upon the competition.

Prerna Jhunjhunwala

analyst
#58

Could you please elaborate on the competitive intensity? What is leading to this high competitive intensity? And why price hikes are difficult because the entire industry would be going through cost inflation. So how is the industry managing with such low margins?

Vikash Agarwal

executive
#59

A few players are probably using this -- giving extra discounts and all just to gain market share and all. So this is how the industry is surviving now or this is how you need to be there to be in market. But I am sure industry will understand that in the coming quarters, we'll have a better environment in terms of pricing and implementation. A lot is because all the brands have old stock also, that is also a reason. But we see the old stock is exhausted now, and we have fresh stock with the higher pricing. So from August onwards, we are quite hopeful the new rates will be implemented.

Prerna Jhunjhunwala

analyst
#60

That's interesting that many players have actually exhausted the older inventories of lower price, so they would not have -- Okay. Understood. And sir, for margin expansion, what efforts are we taking? And where do we see margins sustaining over the next 2 to 3 years? I'm not talking about quarters, but what would be your target for margins in the business? And what would be the growth drivers for the same?

Vikash Agarwal

executive
#61

We are focusing a lot on -- other than the Innerwear, we are focusing on Athleisure, Women segment. We are focusing a lot on E-commerce, Modern Trade, LFS. So there probably margin realization is better and your competition is less there.

Prerna Jhunjhunwala

analyst
#62

Okay. So these channels are new for us and hence, the margins are better or they are generally better than your traditional channels?

Vikash Agarwal

executive
#63

It's generally better, but our market share is quite less there, and the market is quite growing there, and our base is quite low. So we see a handsome growth there.

Prerna Jhunjhunwala

analyst
#64

Okay. And last question is on Womenswear. Macrowoman has been -- Macrowoman, Softline, these all segments have been in your kitty for a long time. Do we see the focus on Women increasing and the revenue share of Women moving beyond 10%, 15% in your revenue share in the next 2 to 3 years?

Vikash Agarwal

executive
#65

Hardly, we would want that, and we've been trying, but that's a tough -- difficult market. So we are hopeful things should improve, and we are doing our best. So in coming quarters...

Prerna Jhunjhunwala

analyst
#66

What are the key efforts?

Vikash Agarwal

executive
#67

Key efforts will be building up a strong team just to focus on Women and more on secondary base.

Prerna Jhunjhunwala

analyst
#68

Understood. And sir, any efforts on inventory management, better visibility of working capital reduction, that should be helpful, this is my last question.

Vikash Agarwal

executive
#69

We are doing a lot of initiatives in IT where we have better control on the inventory, and we have a better visibility of stocks where it is stuck. So yes, a better implementation of SAP and all will help us to -- a better implementation of AI also, we are taking some initiatives and all. So those will help us.

Prerna Jhunjhunwala

analyst
#70

Okay. Some of the competitors are looking at setting up some efforts like ARS and all. Are you also looking from that perspective?

Vikash Agarwal

executive
#71

Yes, ma'am.

Prerna Jhunjhunwala

analyst
#72

Okay. You're also building up ARS in the system?

Vikash Agarwal

executive
#73

That's in place, but we need to have a proper DMS first. So we'll start with a few states with a proper implementation of DMS. So although we have started implementing DMS, but that's a long journey. So we'll start the initiative with a particular state and take one state each time. So in coming 1 year or 2, we should have a handsome presence of that in the market.

Operator

operator
#74

The next question comes from the line of Rusmik Oza from 9 Rays EquiResearch.

Rusmik Oza

analyst
#75

My question was a little on the broader thing. I was observing your numbers, sir. So between 2015 to '22, the revenue growth used to be 7%. But that time, the EBITDA margins used to be around 14%, net margin used to be 7%. And because of this profile, your ROCE used to be around 25% and ROE used to be in high mid-teens. Now the growth this time, maybe in the last 2, 3 years and now, it's still growing at a healthy pace, maybe 10%. But structurally, the operating margins are now steady at around 10% and net margin at 5%, 6%, which is leading to a suppressed ROCE of around 10% and ROE of single digit. So my question was that is this structural and this will remain like this for the coming couple of years? Or is there any scope for improvement in, a, the margins; and b, the return ratios from here on?

Vikash Agarwal

executive
#76

Of course, the ROCE and ROE, whatever you mentioned is not desirable. But yes, the industry is going through a very tough time in terms of competitive scenario and all. But we are taking a lot of initiatives in terms of moving from -- completely from wholesale-driven market to secondary-driven market and all and focusing on a lot of LFS, E-commerce and other channels. So all these initiatives, we are hopeful in coming years. Of course, ROCE and ROE has to be a better return and better numbers there. We [indiscernible] of course, but it's difficult for any industry to sustain in all. So -- and this can't continue long for sure.

Rusmik Oza

analyst
#77

Okay. Sir, just a clarification when you say competitive intensity, is it from the organized players similar to your company? Or is it coming from the unorganized sector?

Vikash Agarwal

executive
#78

So it's basically more from the organized sector, we are taking market share, but just by giving higher discounts and extended sales rate and all. So where -- if you see our numbers for the last 3, 4 years, either you have to stick to some discipline or you go all out like that. So you have to balance things well to survive. But yes, you need to focus on other channels also to better the numbers and all. And for other competition and everybody will understand that in coming quarters, things should be...

Rusmik Oza

analyst
#79

Okay. And the last question, sir, is maybe based on internal assessment, is there any scope to cut cost and try to improve the margins, which can thereby improve return ratios? Or you are running at the maximum possible cost-cutting measures? Just wanted to get some understanding on this part.

Vikash Agarwal

executive
#80

It's always -- that's a continuous process. So that we are doing efficiency although we are trying to bring in, better productivity also we are trying to bring in. So that's a continuous process. We won't say it's like we have done our best, but there's always a scope -- when there is a scope of 2%, there's a scope of 1% or 2% we have to do it.

Operator

operator
#81

[Operator Instructions] Ladies and gentlemen, as there are no further questions, I would now like to hand the conference over to Ms. [ Pragnya ] for closing comments. Thank you, and over to you, ma'am.

Unknown Attendee

attendee
#82

Thank you, everyone, for joining us on the call today. I would also like to thank the management for sparing their time and answering all the queries. We are MUFG Intime, Investor Relations Advisors to Rupa & Company Limited. Thank you, and over to you, sir.

Vikash Agarwal

executive
#83

Thank you. Thank you for joining the call. And if you have any queries, please get in touch with the MUFG Intime for further queries. Thank you.

Sumit Khowala

executive
#84

Thank you so much.

Operator

operator
#85

Thank you. On behalf of Rupa & Company Limited, that concludes this conference. Thank you all for joining us and you may now disconnect your lines.

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