Rushil Décor Limited (RUSHIL) Earnings Call Transcript & Summary

January 29, 2025

National Stock Exchange of India IN Industrials Building Products earnings 55 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to Rushil Decor Q3 FY '25 Earnings Conference Call hosted by Asian Market Securities Private Limited. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Karan Bhatia from Asian Market Securities Private Limited. Thank you, and over to you, Mr. Karan.

Unknown Analyst

analyst
#2

A very good afternoon, and welcome all to the Rushil Decor Q3 FY '25 Earnings Conference Call hosted by Asian Market Securities. From the management side, we have with us Mr. Rushil Thakkar, who is the Managing Director; Mr. Keyur Gajjar, who is CEO; and Mr. Hiren Padhya, who is CFO. I now hand over the call to Rushil Thakkar for his opening remarks. Thank you, and over to you, sir.

Krupesh Thakkar

executive
#3

Good afternoon, ladies and gentlemen. Thank you for joining Rushil Decor Limited's earnings conference call for the third quarter ended 31st December 2024. I would like to extend my gratitude to Asian Market Securities for organizing this call and to all participants for joining us today. Along with me, our CEO, Mr. Keyur Gajjar; and our CFO, Mr. Hiren Padhya are present. We have shared and uploaded the earnings presentations on the exchanges, and we hope you have reviewed the material. Let me begin with an overview of our performance during the quarter. In MDF business, total volumes was 64,800 cubic meters in quarter 3 financial year '25, reflecting a decline of 10% quarter-over-quarter and 1.7% year-over-year. This reduction was influenced by a planned maintenance shutdown at one of our facilities and a slowdown in the domestic demand during the Diwali holiday season. Export volume, however, increased by 15.6% quarter-over-quarter and 38.2% year-over-year, supported by strong demand in the international markets. Branded realization for MDF remained stable and our focus on value-added products continue to yield the result with these products now accounting for 54% of the MDF business revenue in quarter 3 financial year '25. On the operational front, the capacity utilization for MDF was optimized at 87% during the quarter. Additionally, the Andhra Pradesh facility operated at 91% capacity utilization and is steadily progressing towards optimizing capacity utilization levels, which will further strengthen the output and the operational efficiency. Furthermore, we are also seeing the benefits from the implementation of BIS certification standards, which are helping reduce imports. Turning to Laminate segment. Total volume was 768,409 sheets, reflecting a growth of 2.2% quarter-over-quarter and 4.3% year-over-year. Export volumes showed a strong increase of 20.5% quarter-over-quarter and 13.8% year-over-year. However, domestic laminate volumes saw some pressure during the quarter and capacity utilization was 83%. On the strategic front, the Jumbo Laminate expansion project in Gandeagar is on track with operations expected to commence by the end of quarter 4 financial year '25. This facility with an annual production capacity of 2.8 million sheet is designed to cater the preliminary to export markets such as USA, Europe, Australia, et cetera, where we continue to see strong demand. Our ongoing efforts to expand our distribution network have resulted in addition of over 50 new retail distributors during this quarter, further strengthening the company's presence in the domestic market. Additionally, participation in the global exhibitions and targeted customer engagement has laid a strong foundation for expanding our geographic footprint and revenue base. Looking ahead, we are focused on further improving the operational efficiencies, scaling our export footprint and enhancing the product mix to align with the market demands. We remain confident in capitalizing on global opportunities and delivering sustainable value to our stakeholders. I will now hand over the call to our CFO, Mr. Hiren Padhya, to provide the overview of our financial performance.

Hiren Padhya

executive
#4

Good afternoon, everyone. Thank you, Mr. Rushil, and a warm welcome to all participants. I'm pleased to present an overview of our company's financial performance for the third quarter of and 9 months ending December 31, 2024. For Q3 FY '25, revenue from operations was INR 2,117 million, a decline of 0.7% year-on-year and 8.1% quarter-on-quarter. EBITDA for the quarter was INR 273 million with an EBITDA margin of 12.9%. Profit after tax was INR 115 million with a margin of 5.4% -- for the 9 months FY '25, revenues from operations was INR 6,672 million, a growth of 9.3% year-on-year. EBITDA for the period was INR 827 million within EBITDA margin of 12.4% and profit after tax was -- which was INR 353 million with a margin of 5.3%. Coming to MDF business. In Q3 FY '25, the MDF business revenue was INR 1,514 million, a decline of 2.5% year-on-year and 10.3% quarter-on-quarter. Export revenue in this business showcased a strong growth, rising 50.9% year-on-year and 16.2% quarter-on-quarter, which is driven by a strong demand in international market. MDF EBITDA was INR 234 million with an improved EBITDA margin of 15.2% in Q3 FY '25. For 9 months FY '25, MDF revenue grew 8.9% year-on-year to INR 4,949 million, with an EBITDA margin of 13.5%. Now coming to Laminate. In Q3 FY '25, the Laminate business revenue was INR 486 million, a decline of 1.7% year-on-year and 3.4% quarter-on-quarter. while export revenue increased by 3.2% year-on-year and 17.5% quarter-on-quarter. The EBITDA margin for laminate was 7.7% during the quarter. For 9 months, FY '25, Laminates revenue grew 4.3% year-on-year to INR 1,460 million and EBITDA grew 5.2% year-on-year to INR 145 million with a margin of 9.9%. Furthermore, the net debt-to-equity ratio as of 9 months FY '25 stood at 0.44. This is reflecting our commitment to maintaining financial stability and disciplined capital management. Thank you for your attention. That concludes my remarks. I would like to now open the floor for questions and answers.

Operator

operator
#5

[Operator Instructions] We have a first question from the line of Kaustav Bubna from BMSPL Capital.

Kaustav Bubna

analyst
#6

Could you just give a summary of the total capacity for MDF in 2024 calendar year-end? And what is the expected capacity to come in, in 2025? And if you could split that between organized and unorganized. That's my only question.

Keyurbhai Gajjar

executive
#7

So I think you are talking about industry capacity, right?

Kaustav Bubna

analyst
#8

Yes, yes, yes.

Keyurbhai Gajjar

executive
#9

So it looks like by this financial year-end, it will be around 4.2 million [ CBM ]. And expected, I think organized and unorganized -- rather, I would say, [ continuous ] and static base. So it will be around 2.2 million capacity will be from [indiscernible] and balance from the static base. So we can say around 60% capacity is still from the continuous base production.

Kaustav Bubna

analyst
#10

Okay. So you said 4.2 million cubic meters this year in 2025. What was it in 2024?

Keyurbhai Gajjar

executive
#11

I think it was somewhere between 3 million, 3.4 million.

Kaustav Bubna

analyst
#12

Okay. So about a 35% increase capacity in this year? Correct?

Keyurbhai Gajjar

executive
#13

20% to 30%, I guess.

Operator

operator
#14

[Operator Instructions] We have our next question from Ankit [ Gulia ] from Gulia Capitals.

Unknown Analyst

analyst
#15

Just wanted to understand that overall, the complete industry is facing some operating margins as a pressure. What is your view in terms of a broad perspective of the industry whether the operating margins in the coming quarters can improve from here? Or are there going to be more or so in this range only?

Krupesh Thakkar

executive
#16

So, you're asking for Rushil? Or you would like to understand the overall market scenario in terms of our industry?

Unknown Analyst

analyst
#17

I am asking specifically for Rushil in light to the overall industry, but it is specifically to Rushil, only.

Keyurbhai Gajjar

executive
#18

Okay. Okay. So compared to last quarter, the overall margin has decreased by around 1.5% this time. So as we said, there is a couple of reasons. First is like the MDS quantity is already down by 10%. And along with that, the value is also down by 10%. Where the reasons mainly are as already given by Rushil in his opening remarks. First is like overall market position is already affected. And secondly, the shutdown, which we have planned. And third is the seasonal effect of Diwali. Similarly, in terms of Laminate also, our plant is situated in Gujarat, where the Diwali is the main festival. So practically, I think 2 weeks plant remains close. So both bids had already affected the overall, I mean business volume as well as that has affected the margin also. If you just understand the present capacity utilization in terms of all these segments are in the range of 85% to 90% as of now. when we are already crossed the breakeven point and any further -- I mean, increase in terms of capitalization will give better margin and vice versa. So here, this quarter, there's a slight reduction in terms of capacity utilization. So because of this reason, mainly, I think this has affected. And so far as overall scenario which -- what we are thinking is like though there is a reduction in terms of margin this particular quarter. Next quarter, that is the Q4 FY '25, we are very much hopeful in terms of better performance, both ways in terms of overall volume and the margin also. Last time, we had already given the guidance in terms of overall margin. Rushil, therefore as a whole, ha given overall margin guidance of 12% to 14%, which we will definitely achieve. In terms of MDF, they've given the guidance of 13% to 14%. And in terms of case of laminate, it was 10% to 12%. Now coming to laminate, again, if you see this quarter specifically, the margins are around, I mean, 8%. But if you see the last three quarters overall margin, which is in the range of 10%. So there is a small -- I mean, plus and minus, starting from 8% to 12%. So overall, we will definitely maintain the margins which we have given as a guidance. Secondly, if you consider this particular quarter, then I think this is what we are going to achieve. But if you're asking for the next couple of quarters, next financial year, then there are a couple of things which is definitely positive. First is like capacity utlization wise, we will definitely improve than what we have achieved so far. So additional capital utilization will definitely give us a better margin. Second, the diluted product, again, we are slowly, but firmly increasing the volume and in terms of value also. So our target in terms of diluted was 50% and 55% in terms of quantity and value. In terms of value, we have already achieved 54% as of now. Quantity, again, it is in the range of 44%, 45% as of now, which we would like to achieve 50%. So first BIS standard now government is already committed. So we are very much hopeful that I think this will be implemented as early as possible. So this will also have a positive impact that I think you can understand. Fourth and fifth is if you consider next financial year. So our new projects of laminate that is Jumbo side. This, we are targeting to, I mean, start production in the month of March, then the margin for this particular product is better than what is existing margins. That is around 10% to 11%. Here, the new project margin would be in the range of 14% to 15%. So after considering all these 4,5 aspect, we are -- first, we would like to maintain whatever guidance we have given for this financial year. And so far as next year is concerned, definitely we will improve and whatever we have achieved this financial year.

Operator

operator
#19

[Operator Instructions] The next question is from the line of what from Mithul [ Praswad ] from QR Advisors.

Unknown Analyst

analyst
#20

I just wanted to ask this quarter, the MDF margins have improved, right, quarter-on-quarter? I just wanted to understand, is there less pressure from imports? And because of the BIS standards getting implemented, I think, from Feb 1st, are we not seeing any more imports slugging into the market? And number 2 was on the raw material cost. I think there was quite a lot of pressure because of the increase in raw materials for the last few quarters. Has that stabilized? And what is your view for the next year? And any revenue kind of growth number or guidance for FY '26 that you would be having?

Keyurbhai Gajjar

executive
#21

I just want to answer on the first query about the import. As such we don't see significant volume of imports because of freight issue as well as anticipating the standard implementations. So very, I mean, marginal import was there in this quarter. I will talk about the raw materials. The raw material prices for this quarter was stable for us, and we also see stable raw material prices for this quarter as well. And talking about the next financial year, yes, our new plant will be up on the role by the end of Q4 2025. So we expect the revenues of more than INR 100 crores to INR 125 crores out of that new plant from Laminate and it will be all our specialized products. So we see a better margin of 12% to 14% in that as well. And coming to the first part, which you were I think asking question that the margin for this quarter in terms of MDF was better than the last quarter, right? So yes, it is almost 1.5% to 2% higher than the last quarter. So there are -- as Rushil has already said, we could maintain the raw material cost. So there is no specific increment in terms of the wood cost. Secondly, now our plant is established, both the plants. So we are just having a very good efficiency in terms of the usage of material also. So that way, we are having this better efficiency that has impacted the margin positively. Secondly, in the current year figures, we have got a small figure of around INR 2 crores in terms of the -- I mean, recently, which is accrued from the local government that is under the dish. And third will be, we have a lot of export also, if you could see the last three quarters export the overall margin in terms of export has already improved. And I think the way we are seeing the, I think, future of exports in terms of MDF specifically, and the new project of Laminate, I think it will further improve.

Krupesh Thakkar

executive
#22

So going forward to this answer, I would address that last financial year-end, we had a domestic export obligation going on. which we have completed last year only. And now our strategy is really simple to focus both on value addition products, more to export as well. So our margins on that front will keep on improving that way.

Unknown Analyst

analyst
#23

Okay. So I remember there was some talk of raw materials visibility being an issue. So you don't see that kind of being there? Because I'm just trying to say as the margins -- on the MDF side.

Krupesh Thakkar

executive
#24

Yes. In the South, currently, we don't see a pressure over the good prices or RMC prices. We are very much stable with the prices and we will be focusing on the strategy to make it stabilize like we'll keep it stagnant.

Unknown Analyst

analyst
#25

Okay. Okay. And what about the demand in India for MDF? Has that started to pick up? Last quarter was not great, right? So -- and also wanted to understand the exports to which countries are you doing this?

Krupesh Thakkar

executive
#26

I will answer the question for exports first. For typically MDF, we are exporting to countries majorly in the Guld, then Israel than a few parts of Africa. For the domestic market after the lowry and the festive season, now the market is picking up. I mean, demand is there.

Unknown Analyst

analyst
#27

Demand is good. Sir?

Keyurbhai Gajjar

executive
#28

yes. It's slowly, gradually moving on.

Operator

operator
#29

We have our next question from the line of Rishikesh Oza from RoboCapital.

Rishikesh Oza

analyst
#30

My question is with respect to the value of the product. What are guiding for FY '26? Are we maintaining our volume contribution guidance from value-added product to 65% for FY '24?

Keyurbhai Gajjar

executive
#31

I think in our last call, we said that we will maintain 60% for 2025, '26.

Rishikesh Oza

analyst
#32

Okay. And what can be our MDF capacity utilization for '26?

Krupesh Thakkar

executive
#33

So we'll obviously try to maintain above 90% for the next year. The overall blended capacity. So currently, we are at somewhere standing around 89% in this quarter. And our target is to maintain it above 90% for upcoming quarters as well.

Rishikesh Oza

analyst
#34

So if we are to do 60% volume contribution and assuming similar realization and around 20% capacity utilization, will it be fair to say that our value-added revenues can be upwards of INR 500 crores next year?

Keyurbhai Gajjar

executive
#35

Approximately, yes.

Rishikesh Oza

analyst
#36

Okay. And for FY '26. So basically FY '26 would be new plant -- INR 100 crores, existing laminates might remain flat and MDF revenues can grow 20%. Would that fair?

Krupesh Thakkar

executive
#37

Can you just repeat the question because the voice got [indiscernible].

Rishikesh Oza

analyst
#38

Sure. So I was asking if FY '26, the new plant might contribute around INR 100 crores and Laminate is expected to flat the existing capacity. And the MDF revenue segment can be expected to grow at 20% plus?

Krupesh Thakkar

executive
#39

Yes. So typically, first, we go on the new plant, as I rightly said that our expected revenue is more than INR 100 crores to INR 125 crores from the new plant. Laminate plant is -- with the quantity, what we already have will remain stagnant. But the product mix always changes. So we have always a better opportunity to change the product mix and get some more additional revenues out of it. And third is MDFCS, we will be doing the 60% of value addition next year. So accordingly, the margins and the realization will improve that way. And also, we consider that after BIS implementation is done, we will have a chance to make a price hike on that as well.

Rishikesh Oza

analyst
#40

Okay. And lastly, you said the new plant can do 14%, 15% EBITDA margin. So is that possible from the first year itself that is FY '26 from the new plant?

Krupesh Thakkar

executive
#41

So first year, initially for the first two quarters, it will be more on the trial and error basis. So we'll be taking out some products on the trial basis also we'll be optimizing the capacity slowly, slowly. So first year, the margin should be around 10% to 12%, but for first two quarters. But later on, on the second half of the year, yes, we can expect the 12% to 14% margin.

Operator

operator
#42

We have our next question from the line of Resha Mehta from GreenEdge Wealth.

Unknown Analyst

analyst
#43

So fairly new to the company. I'm not sure if you've already covered in your opening remarks, but just if you could comment on why has there been a volume degrowth of 14% in MDF in the Indian market. And also 11% degrowth in Indian market for Laminate. So what's the reason for such high volume degrowth in the Indian market for both MDF and laminate?

Krupesh Thakkar

executive
#44

So first of all, for MDF, we speak, we have always seen this growth during the Diwali season and the festival season because rather people would enter into their new home or they will be just seeking for their raw material after the good day start. So it is always -- this has been a trend of the Indian market. So we don't see any kind of abnormality for this. And at the same point of time during the quarter when the Diwali is over, we see a spike in our sales as well. So this is a counter effect. It's not something which is not been observed throughout the industry. So this is a nominal impact. And talking about the Laminate the same reason follows that as well because when in Gujarat, the Diwali is considered to be a bigger festival. So our plants are also down for 15 days. But market degrowth, we don't see. We have a good amount of order books getting filled now after the Diwali and the inquiries are now getting converted into orders as well.

Unknown Analyst

analyst
#45

But from a seasonality standpoint, if you're saying that Diwali is typically a slow quarter for us, and that would generally tend to be true for all quarters 3s, right? So we are doing a Y-o-Y comparison. So if -- so Diwali last year would have also been subdued, right? So just not able to reconcile this?

Keyurbhai Gajjar

executive
#46

So if you see our last year's MDF sales are slow in terms of quantity, it's more or less sale same volume like total volume was around 1.4 lakh and export was 45. So altogether, it was 1.85 -- 185,000 -- sorry, I'm talking about 9 months. So if I talk about large quarter, it was 65,895 [ CBM ] and this year, the same quarter, it is 64,800. Second thing, there was some maintenance at the plant. These are the two major reasons.

Unknown Analyst

analyst
#47

So maintenance at the plant would have lost you how much of volume would we have a quantification there?

Krupesh Thakkar

executive
#48

So roughly estimated value of 4,000 CBM approximately around INR 11 crores.

Unknown Analyst

analyst
#49

Okay. Okay. And how do you see the demand for both these segments, MDF as well as Laminate currently in the market? Do you think it has slowed down over the last 2, 3 quarters or is it getting even worse?

Krupesh Thakkar

executive
#50

I think it's -- as I said earlier, that after 15 January, now we can see pursing market. So it's improving also in export market, too. And I also would like to add a few things that whenever the new capacities in the market come, they come with a slightly challenge for the old players. So anyways, some of the capacities are also absorbed by the peer competitors as well. So this is not a very big challenge for us because MDF has a CAGR of 20%. And every year, if we see an 800 cubic meter plant coming into the market, it is rightly absorbed in the market. And it takes hardly 1 or 2 years to stabilize everything, but this is not a big effect of what we see.

Keyurbhai Gajjar

executive
#51

And even if you see our 9 months MDF sales it was 75% last quarter of our capacity last year in the last 9 months. In these 9 months, it's almost 85%.

Unknown Analyst

analyst
#52

Okay. And the other thing, so while we're saying that MDF imports have greatly reduced or they are not big number to the overall MDF demand in India now. So then what gives us the confidence that, let's see, once BIS kicks in, we would be able to raise prices.

Krupesh Thakkar

executive
#53

Definitely, like in the last quarter, we take some take around 2% to 3% average and it's still maintained. So we don't see any problem. Even import is also expensive nowadays and import is completely negligible because it's not even 4,000, 5,000 CBM a month. So if we look at Indian capacity it's 4.2 million. And secondly, after implementation of BIS I'm sure there will be the importance of brand and other value-added products. And for that, I'm sure there will be some further price increase.

Unknown Analyst

analyst
#54

So currently for MDF, would it be right to say that the challenge is definitely the high supply that the new capacity that have come in and also the subdued demand.

Krupesh Thakkar

executive
#55

Yes, sir, I agree. Capacity is coming up and demand is also growing at a good pace. But as I said last time, for like last year, we almost achieved 75% of our capacity. And this year, we have achieved 85% and we want to go further.

Unknown Analyst

analyst
#56

Right. And just the last one, laminate. If you look at the price realizations of the export market, those have come down. That's seen a degrowth of 9%. And even for 9 months, I've seen a degrowth of 7%. So any particular reason over here that we are seeing a decline in price realization in export markets for Laminates?

Keyurbhai Gajjar

executive
#57

Usually, it's all about product product mix. In fact, we didn't see any price reduction or price increase in last quarter. Even freight were consistent. So it's just some of the product mix on -- so change of product mix may lead to this kind of things.

Unknown Analyst

analyst
#58

If it's purely product mix and got nothing to do with demand or increased competition in the export market? No, no, no. In fact, we are now -- once we have a new laminate size, then we'll be able to have better realization.

Operator

operator
#59

We have our next question from the line of Keshav Lahoti from HDFC Securities.

Keshav Lahoti

analyst
#60

Sir, what is your sense on MDF pricing? How has been based in Q3? And what is the outlook?

Krupesh Thakkar

executive
#61

Can you repeat the question again, please?

Keshav Lahoti

analyst
#62

Sir, what is the -- how is the MDF prices in last quarter? And what is the outlook for the same? Because margins are still some 15% while we talk about MDF margin to be normalized margin like 25%? What is the outlook when you go to that number?

Krupesh Thakkar

executive
#63

Margin, 20% because we are always saying that we are -- we'll try to manage our 14% to 16% margin for MDF. And I think we are quite near to that margin, I believe. As long as price is concerned, I think last quarter, we took hike. We are still maintaining that price range.

Keshav Lahoti

analyst
#64

Okay. Understood. And last question on the laminate side, we see there is a sequentially fall in laminate EBITDA margin, a sharp fall. What is the reason for the same?

Krupesh Thakkar

executive
#65

I think you are comparing with last quarter only. If you say the margins before 1 or 2 years, it was in the range of 6% to 7%. Now if you really compare the last 3, 4 quarters, I think now the -- and even simple, if you just see the margin for last 9 months, it is in the range of 10%. As against the last 2, 3 years, I think it has already improved. On -- for this particular quarter, instead of 10%, 11% last quarter, it has gone to around 8%. But that is because of reasons which I mentioned, normally in quarter 3, margins are generally, I mean, in pressure. But considering the fact that this -- I mean, this particular -- the current quarter, it will definitely improve. And thirdly, the -- after having the new project, I think we will have even better than this margin in the coming financial year.

Operator

operator
#66

We have our next question from line of Mudit Minocha from M3 Investments.

Mudit Minocha

analyst
#67

I'm fairly new to the company.

Operator

operator
#68

Sorry to interrupt, sir. But can you be a little louder?

Mudit Minocha

analyst
#69

Yes. Am I audible now?

Operator

operator
#70

Yes.

Mudit Minocha

analyst
#71

Yes. So first question was why the Indian market utilization for MDF for you much lower than the peers when I compare it with other street players. They are in the range of 29,000, 30,000. So -- and and similar for the laminates as well. Could you share light on that?

Keyurbhai Gajjar

executive
#72

Yes. Actually, we said that in last quarter, there was a planned shutdown was there. And because of that, there was a shortfall of 4,000 CDM volumes. That's a major reason.

Mudit Minocha

analyst
#73

Right. I understand.

Keyurbhai Gajjar

executive
#74

Otherwise, you can see even in the last quarter, it was 53,000 CPM.

Mudit Minocha

analyst
#75

So I was inferring to the realization per cubic meter. Your realization is around 25,000, I wanted to understand why is there a gap with the other listed players? We sell, say, for a competitive product, branded product funded. What is our selling price?

Keshav Lahoti

analyst
#76

Selling price is more or less similar, but the strategy what we use in terms of our peers is slightly different. We see the future in our OEM market. So we try to supply and balance the supply between our OEMs as well as the retail channel. So that is the only difference which we see in our competitors and us as the price differs always in -- it is between 2% to 1% in all areas.

Keyurbhai Gajjar

executive
#77

And coming to, I think laminate, as we informed, considering the T product, which we are into, it is a small-sized laminate sheet. And maybe you may be comparing with other competitors where they're already into the bigger size. Now we have already implemented almost in the verge of -- I mean, completion of this project. So once we have this new project, I think our margins will be again comparable with them. That is for sure.

Mudit Minocha

analyst
#78

Right, right. So again, coming back to the competitive intensity. As we know in South India, there has been a couple of new players coming in and total installed capacity now at 4.2 million versus the demand of 2.6 million to 2.8 million. So do you see the pressure to sustain in realization when the new players would try to get the utilization?

Keyurbhai Gajjar

executive
#79

In fact, in last quarter only, we took the price hike of almost average 2% to 3%.

Mudit Minocha

analyst
#80

Was that secular all the players? Or it's been...

Keyurbhai Gajjar

executive
#81

More or less, at least as far as I know, it's almost four or five players, they increase the price.

Mudit Minocha

analyst
#82

Understood. Understand. So the peak pressure -- pricing pressure is behind us is what you implied?

Keyurbhai Gajjar

executive
#83

Pricing is okay. But then this value-added segment is not very sensitive enough for all the time like we talk about price and all. We have sort of world distributors and network. So we are quite -- we are doing really good in that part.

Mudit Minocha

analyst
#84

Understandable. Understandable. Also, could you be as with the CapEx plan and the cash flows, how would they match in the next 2, 3, 5 years? And what's the implied ROE that you are having for that business? Both the businesses. Sorry, it's a very elaborate question but if you can guide us.

Keyurbhai Gajjar

executive
#85

See, overall, as we have informed earlier that we are just targeting our turnover of around INR 2,500 crores in the next 5 years. So internally, we have already, I mean, planned for the expansion, et cetera, because considering that today's capacity, I think it is not possible to achieve this target. So there are at least two to three projects which is already in the process. And as of now, I won't be able to give you the further details, but a couple of things I would like to make it very clear. First is like we would be, I mean, targeting within the wood panel industry. That is first point. Whatever product we are just the planning, it will be within this industry. Secondly, the means of finance for this particular new project would consist practically all three aspects. One is like debt. Second is internal accrual and third is the fundraising part. So in the whole process, we would like to ensure two things, which we have been telling every time. First is like even though we've increased our debt, but then overall debt equity ratio, we would like to maintain within. And secondly, in terms of promoter dilution, we will not go beyond 50% unless there is a very, I mean, good opportunity or excellent synergy between the -- I mean, new product or something like that. As of now, we are not in the process of any bigger -- I mean, acquisition, et cetera. So considering the three aspects, we are already working on it. And at the right time, we will definitely inform to the community. Right. Just to update you that quarter, if you compare now, we almost reached 53,000 CBM in the domestic market. At that time, also more or less same capacity was there. And as we mentioned in our opening remarks, there was almost like a 10, 12 days plant shutdown was there and due to Diwali and all this reason, we can see this I hope I have answered your question.

Mudit Minocha

analyst
#86

Right. Just I think if you could guide us also on the ROEs, what are the expected ROEs at your peak utilization?

Krupesh Thakkar

executive
#87

You're trying to ask for the future or as of now, you think, you're saying for this financial year or for a bigger expansion?

Mudit Minocha

analyst
#88

95% peak utilization in both the capacity?

Keyurbhai Gajjar

executive
#89

As of now, it is in the range of 10%, which will definitely improve once we achieve this 95% or 100% because considering the technology available, we can go beyond also. So it will definitely improve.

Operator

operator
#90

The next question is from the line of Rishab Bothra from Anandrathi Share Brokers.

Rishab Bothra

analyst
#91

A few queries which I have. Firstly, other than MDF and Laminate business, 5% of the overall revenue, that is plywood and other business. So where do we see these buses in the next 3 to 5 years?

Keyurbhai Gajjar

executive
#92

So plywood, yes, we have already started the expansion as when we took this plant. It was a really small plant. The machineries has already been ordered. And once the delivery starts, we'll start expanding on the plant also. And our target is to take this -- the first target for this business is to take it to INR 100 crore turnover. Talking about the other business that is WPVC, we have already started one more line. That is the third line, which we now installed by the end of Q3. So now we are also -- we are also thinking of expanding that business to the revenues of INR 50 crores to INR 80 crores by next year.

Rishab Bothra

analyst
#93

So in percentage of these two businesses, can they reach 15%, 20% in the next 3 to 5 years?

Krupesh Thakkar

executive
#94

It is difficult for one product. But yes, together both the business can reach.

Rishab Bothra

analyst
#95

Okay. And another thing, sir, these products are into recent stage. I mean, growing sales, a lot of front-loading of cost will be there. So there could be marginal compression on account of these products?

Krupesh Thakkar

executive
#96

So currently, for PVC it's -- the margin is really low because of the learning phase going on. But now we -- as we are growing in this industry, we have already started the higher realization products like we do in MDF. We have started making in value addition products in that also. Coming back to plywood, currently, the margin is as per the capacity and as per the industry. So we don't see a pressure of margin over there in plywood industry.

Rishab Bothra

analyst
#97

Got it. And with respect to MDF, sir, there is a concern both overcapacity in domestic market as well as import -- so at one side, we are exporting MDF -- on another side, there is a lot of imports. So I don't get the rationale what is being exported? Is it value-added product? And what is being imported? Is it plain MDF? And how are we going to -- I mean, the industry itself, domestic industry itself going to protect through this down cycle?

Krupesh Thakkar

executive
#98

So first of all, government has already implemented the BIS certification standards, which will be done in the mid-February. So the threat of the import will be managed for certain years till the time the other countries, plants are not getting to the BIS standards. So that is the local protection for the industry. Now coming back to the other question about the imports. The currently imports are the plain MDF, which are the basic commodity, which are not the value-added products. And we have to fight against the normal basic category of the MDF. That too as specifically of a cleaner MDF, not on the ticker side of MDF. So the imports now will be lowering down, which will be resulting us to increase our realization in terms of value addition also in the commodity [ interior ] product also. Now going back to the third point of why we are exporting. We have a very simple calculation that rather putting the pricing pressure on the domestic market, rather we will sell the excess capacity to the markets then the other regions where we don't need to have a pressure of -- the pressure of the competition over there. So this is the strategy what we have internally decided, and we'll be following the same strategy.

Rishab Bothra

analyst
#99

Okay. Sir, two things follow-up on the MDF only. If you are saying that we can sell in other markets, whoever is dumping in India can dump in those countries as well? And secondly, our margin -- realization in domestic MDF is better off than export? So what are we selling in export MDF? Is it value-added product in exports? Or is it plain MDF?

Krupesh Thakkar

executive
#100

So it's a combination. So we have the combination of around -- this quarter is around 60-40, where 40% is value added and 60% is the commodity.

Rishab Bothra

analyst
#101

This is you are referring to export market or the combined company level?

Krupesh Thakkar

executive
#102

No, I am talking about the export market because now we don't have any kind of export obligation. We can easily talk about the value addition product -- value-added products so that our margins improve in that way. Now coming back to the domestic realization, yes, it's always better to have a domestic product because the realization of domestic market is standing somewhere around INR 31,000 per cubic meter. So we try to sell maximum as much as we can to the domestic market, but the excess capacity will be always sold to the export markets to make sure our expenses are rightly distributed and our overheads are always low.

Rishab Bothra

analyst
#103

And just to understand the client profiling in terms of your MDF. Is it OEMs of large police manufacturers or something else? And in respect to laminates, how are the products sold in the export market? Is it large consignment agents? Or who are those player, who are securing the laminates?

Krupesh Thakkar

executive
#104

First, answering to your questions for export laminates. Every country has a different strategy in which we deal with. We directly don't deal with, in a few countries to the OEMs directly, we have our general partners who have started their channels over there and we are supplying them in a handsome volumes. And this is the strategy we take -- we take the call on the country-to-country basis. Like currently, we have taken a call expanding to our subsidiary in Singapore to serve the Far East market in a proper manner with a better service so that our -- the margins what we are currently having can start improving by this kind of a small services what we give serving and -- and that's all done through our Rushil brand only. Now coming back to your other question for MDF OEMs. These all kind of big, small OEMs are our customers. But our strategy is fixed. The volumes are fixed. how much to sell to OEM, how much for retail channel. So that we do not exceed any way to maintain our realization. But we see a good future seeing the Western countries and we Indian adapting the Western country culture, we see a bright future with the OEMs as well.

Rishab Bothra

analyst
#105

Got it. And lastly, sir, what would be our ad spend in terms of -- as a percentage of revenues? And which segment will require a lot of promotions? Is it MDF, plywood or laminate?

Krupesh Thakkar

executive
#106

So currently, we have -- the capacity in the plywood segment is not so high. So we are currently just utilizing it without any promotion in the requirement. Our majority of the promotion will be going on the MDF and laminate business.

Rishab Bothra

analyst
#107

Okay. But MDF, I guess, it's not B2B. I think advertisement spends where B2B is high requires spending, MDF is more so OEMs related?

Keyurbhai Gajjar

executive
#108

But it's not completely 100% OEM business. I would say, still, we are doing around 60% retail chain business. BTL activities, too.

Unknown Analyst

analyst
#109

Okay, sir. Wish you all the best. I hope the worst is behind in MDF space, and we improve on the margins further.

Keyurbhai Gajjar

executive
#110

Thank you very much.

Operator

operator
#111

[Operator Instructions] We have our next question from the line of Rishikesh from Robo Capital.

Unknown Analyst

analyst
#112

Previous participant, you mentioned that we have taken around 3% price hike in last quarter. Would like to know if there are any more price hikes that you as well as the industry have taken in this quarter or would be taking going ahead?

Krupesh Thakkar

executive
#113

This quarter, so far, we have not decided any price increase. But we will see once the BIS part is implemented, we'll definitely try to implement a new one.

Operator

operator
#114

Ladies and gentlemen, that would be our last question for today, and I now hand the conference over to the management for closing comments. Over to you, sir.

Krupesh Thakkar

executive
#115

Thank you all for taking the time to join us today for your continued interest in Rushil Decor. As we continue to navigate opportunities ahead, we remain committed to achieving our strategic opportunities and delivering consistent value to our stakeholders. For any further questions, please reach out to our Investor Relations team at [indiscernible] Partners. Thank you once again.

Operator

operator
#116

On behalf of Asian Market Securities Private Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

Read the full transcript via the API

You're viewing the first half of this call. Get the complete Rushil Décor Limited transcript — plus 248,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.

Get the API View API docs →

This call discussed

For developers and AI pipelines

Programmatic access to Rushil Décor Limited earnings transcripts and 248,000+ others is available through the EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments, full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.