Rushil Décor Limited (RUSHIL) Earnings Call Transcript & Summary
August 10, 2026
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Q1 FY '27 Earnings Conference Call of Rushil Decor hosted by Asian Markets Securities Private Limited. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Karan Bhatelia. Thank you, and over to you, sir.
Karan Bhatelia
analystThank you. On behalf of Asian, we welcome all to the Rushil Decor 1Q FY '27 Investor Conference. From the management side, we have Rushil Thakkar, Joint Managing Director and Hiren Padhya would like to hand over Rushil for his opening remarks. We can open the floor for Q&A. Thank you, and over to you Rushil.
Rushil Krupesh Thakkar
executiveThank you Karan bhai. Good afternoon, ladies and gentlemen. Welcome to Rushil Decor Limited Earnings Conference Call for the first quarter ended 30th June 2026. Thank you for joining us today. I am joined by our CFO, Mr. Hiren Padhya. The earnings presentation has been shared with the stock exchanges, and we hope you had an opportunity to review it. Let me begin with an overview of our performance and the operating environment during the quarter. The first quarter of financial year 2027 saw a steady improvement in the company's operating performance, supported by the normalized operation at our Andhra Pradesh MDF facility and improved contribution from the laminate business. On a consolidated basis, revenue from operations increased to 27.8% year-over-year to INR 2,920 million (sic) [ 2,290 ] in quarter 1 financial year '27. EBITDA was INR 182 million with an EBITDA margin of 7.9%, while profit after tax was INR 20 million. During the quarter, the company also undertook a planned annual maintenance shutdown for a week in April. During the period, we continued to rightsize overhead cost, improve operational efficiency and streamline product inventory. Coming to the laminate business, it remained a key growth driver during the quarter. Revenue increased 65.3% year-over-year to INR 736 million. Supported by improved domestic demand and improving traction in export market. Domestic revenue grew 60.6% year-over-year to INR 251 million, while the export revenue increased to 67.9% to INR 485 million. Total sales volume increased 27.9% year-over-year to approximately 8.8 lakh sheets. Blended realization also improved by 29.3% year-over-year to INR 836 per sheet, supported by an improved product mix. The business reported the EBITDA of INR 52 million with an EBITDA of 7% margin. The Jumbo laminate business made a progress during this quarter. Revenue was INR 110 million, representing a 25% substantial increase, while the total sales volume increased to 20.4% subsequently to approximately 1.13 lakh sheets. The business reported EBITDA of INR 23 million, translating into an EBITDA of margin of 20.6%, in line with the management expectation. The improving contribution from the Jumbo laminate supported the overall performance of the laminate business. We continue to see increasing acceptance of our Jumbo laminate offerings across the international markets, which remains an important area of focus as we work towards improving capacity utilization. Turning to the MDF business. Operations remained stable during the quarter following the planned annual maintenance shutdown. Revenue increased to 17.2% year-over-year to INR 1,456 million. The EBITDA was INR 123 million with a margin of 8.4%. Focus remains on increasing the share of value-added MDF products, which will help improve realization, profitability and over the medium term. We are also continuing to strengthen our MDF retail presence across the key markets during the quarter. Revenue increased 13.1% year-over-year to INR 96 million, supported by 6.9% growth in sales volume. The business reported the EBITDA of INR 8 million during the quarter. The broader operating environment remains challenging. Chemical and other raw material price remained elevated, while freight costs were significantly higher and the shipping routes continue to face disruption arising from ongoing conflict in West Asia. Despite these challenges, the laminate business reported a significant increase in export revenue, supported by increasing acceptance of jumbo laminate across the international market and improved product mix. At the same time, we rationalized our domestic market mix by optimizing supplies across the selected regions. This has allowed us to focus more on market and customer segment offering better profitability across the MDF and laminate business. During the quarter, we further strengthened our domestic distribution network by adding direct 15 distributors and 46 retailers and dealers. We're also expanding our international presence by entering into two new markets, Honduras and Greece. These initiatives will help us improve our market reach, strengthen product availability and support further growth across our business. Looking ahead, our focus for financial year 2027 remains on improving capacity utilization in Jumbo Laminates business and increasing the share of value-added MDF business. We will also focus on improving the overall business through better product mix. Additionally, we continue to focus on improving our working capital and reducing debt. With no major capital expenditure plan beyond the maintenance CapEx, we remain focused on strengthening our cash flow, improving operational efficiency and creating long-term value for all our stakeholders. Thank you. That concludes my remarks. I will now hand over our call to our CFO, Mr. Hiren Padhya, to take you through the financial performance in greater detail.
Hiren Padhya
executiveGood afternoon, everyone, and thank you, Mr. Rushil. A warm welcome to all participants joining us today. I will now take you through the financials and operational performance of Rushil Decor Limited for the first quarter of FY '27. Starting with the consolidated financial performance. Revenue from operations for Q1 FY '27 was INR 2,290 million, reflecting a growth of 27.8% year-on-year. Gross profit for the quarter was INR 892 million with a gross margin of 39%. EBITDA was INR 182 million with an EBITDA margin of 7.9%. Profit before tax was INR 25 million, while PAT was INR 20 million. The improvement in revenue was supported by normalized operations at Andhra Pradesh MDF facility and higher contribution from the laminate business. Profitability during the quarter was impacted by elevated chemical and other raw material costs and higher freight costs. Moving to segmental performance, starting with MDF business. MDF revenue for Q1 FY '27 was INR 1,456 million, representing a growth of 17.2% year-over-year. The growth was driven by the India MDF business with revenue increasing 32.9% year-on-year to INR 1,447 million. India sales volume increased by 16.1% to 52,162 CBM, while India realization improved by 14.4% year-on-year to INR 27,736 per CBM. Export performance in MDF remained subdued during the quarter as the company continues to take a calibrated approach towards MDF exports with greater focus on markets and customer segments offering better profitability. Following the resumption of operations after the planned annual maintenance shutdown, production gradually normalized with MDF capacity utilization at 66% during the quarter. From a profitability perspective, MDF EBITDA for the quarter was INR 123 million with an EBITDA margin of 8.4%. Moving to the laminate business. Laminate revenue for Q1 FY '27 was INR 736 million, representing a growth of 65.3% year-on-year. India laminate revenue increased by 60.6% year-on-year to INR 251 million, while export revenue grew 67.9% to INR 485 million. India sales volume increased by 6.1% year-on-year to approximately 3 lakh sheets, while India realizations improved by 51.4% to INR 825 per sheet. Export sales volume increased by 43.4% year-on-year to approximately 5.7 lakh sheets, while export realization increased by 17.1% to INR 842 per sheet. In Laminates EBITDA for the quarter was INR 52 million with an EBITDA margin of 7%. Within the laminate business, Jumbo laminates portfolio continues to scale up. Revenue from Jumbo laminates stood at INR 110 million during the quarter with sales volume of approximately 1.13 lakh sheets. EBITDA was INR 23 million, translating into a strong EBITDA margin of 20.6%. Coming to PVC business, revenue for the quarter was INR 96 million, representing a growth of 13.1% year-on-year. Sales volume increased by 6.9% year-on-year, while EBITDA for the quarter was INR 8 million with a margin of 7.9%. To summarize, the company reported stable performance supported by normalized MDF operations and higher contribution from laminate business. The laminate segment, including Jumbo laminates, remains an important area of growth, while MDF business continues to focus on improving its product mix realizations. Thank you for your attention. That concludes my remarks. I would now like to open the floor for questions and answers.
Operator
operator[Operator Instructions] The first question is from the line of Rushabh Sharedalal from Pravin Ratilal Wealth.
Rushabh Sharedalal
analystYes. Am I audible?
Rushil Krupesh Thakkar
executiveYes.
Rushabh Sharedalal
analystSir, my first question is on the MDF business. So I'm just slightly new to the company, and I would request you to explain slightly in detail. So for the entire year FY '26, we have done MDF sales of around INR 630 crores. Assuming that it would have been a normal year, what would have been the breakup of that into exports and domestic? And within domestic, what would have been the breakup between OEM and the retail sales within the MDF, and just an additional question on that. So for the current quarter that ended, so Q1 FY '26, what was the retail sales and the OEM sales?
Rushil Krupesh Thakkar
executiveSo when we speak about domestic sales pattern, our pattern is 35% to 40% of volume has been sold to OEM and balance is done through distribution and retail channels. Talking about the export, our strategy is really clear that we'll be exporting somewhere around 4,000 to 5,000 cubic meters a month. So in order to just maintain the -- what I would say, we can maintain the production capacity in a better manner. And because of this 4,000, 5,000 cubic meters export, there is less pressure on domestic sales as well.
Rushabh Sharedalal
analystRight. So normally, our sales to OEMs are closer to 30% to 40% of the MDF sales, right? That understanding is correct, right?
Rushil Krupesh Thakkar
executive35% to 40%.
Rushabh Sharedalal
analystRight. So what has been the volume growth in the MDF sales for this quarter to OEM and to retail? What has been the breakup?
Rushil Krupesh Thakkar
executiveAs per Q4, it is same.
Rushabh Sharedalal
analystRight, sir. Right, sir. Sir, my next question is on the industry dynamics. So the last information available in the public suggest that there was a -- sir, am I audible?
Rushil Krupesh Thakkar
executiveYes, yes.
Rushabh Sharedalal
analystso the last information that we had in the public domain did suggest that there was significant supply as compared to demand. So can you just brush us up on what are the latest numbers and any other capacity of MDF that is coming up? Just want to understand that how will the pricing play out going ahead because there is one leader who has not taken a price reduction and there's another player which has already taken. So just wanted to know your views on the industry dynamics.
Rushil Krupesh Thakkar
executiveSee, as we have mentioned earlier, MDF as an industry is growing at a 20% CAGR. And when we talk about 20% CAGR, that means an additional capacity of 800 cubic meters a day can be absorbed in the market easily. But as you see, there are too many new factories coming into the market, maybe it is organized or unorganized. So yes, going ahead, we see the good amount of competition in domestic market. And yes, the price what you have taken some hike, which was acceptable to the market and the raw material prices have been included in that. So yes, we don't see any negative side of pricing going at this point of time. The prices, you can say, is more sustainable at this point of time.
Operator
operatorThe next question is from the line of Anubhav Goel from Cosma Ventures. As there's no response from Anubhav sir, the next question is from the line of Ankit Gulgulia from Gravita Consulting.
Ankit Gulgulia
analystHello. Am I audible?
Rushil Krupesh Thakkar
executiveYes.
Ankit Gulgulia
analystJust wanted to understand how does the company looks forward for the debt overall that we are having in the balance sheet? Are we looking to steadily reduce the debt in terms of the overall debt equity? Or will it more or so remain the same what we are seeing witnessing right now?
Hiren Padhya
executiveOkay. As of now, if you see the total -- I mean, debt, including working capital is around INR 260 crores. Now we have got a scheduled repayment. And as for the -- I mean, schedule, every year, we are making a repayment of almost INR 55 crores. So if you see this quarter, in current quarter, we have reduced debt to the extent of INR 18 crores in this quarter only. So considering the schedule which we have been given by the banks and the financial institutions, approximately second quarter of FY '26 -- FY '28, we will be able to clear our debt. So practically, year 2029, FY '29 will be debt-free company. And as mentioned in the speech also, for this particular financial year, we are not planning for any additional CapEx, except a small operational CapEx to the extent of INR 5 crores to INR 10 crores. And considering the fact that we are totally focusing into, new project of Jumbo and increasing our capacity in MDF and realizations. So immediately for next couple of quarters or maybe 1 or 2 years, we are not planning for any further debt. So practically, it is a question of 2 years from now.
Ankit Gulgulia
analystYes. So effectively, if there is no further CapEx plan for at least 1 or 2 years, so we can see probably an aspiration of a net debt-free company. Am I correct with that?
Hiren Padhya
executiveYes, yes.
Operator
operatorThe next question is from the line of Rusmik Oza from Equity Research.
Rusmik Oza
analystSir, my question was on laminate business. We have a capacity of 28 lakh sheets of jumbo laminates. And in Q1, we have done a volume of roughly around close to, one second, close to 1,30,000 sheets. So I just want to check out, does this mean that our annualized run rate, the utilization level is only 15% right now? Is my understanding correct, sir?
Rushil Krupesh Thakkar
executiveSo currently, our utilization is 29%, just to correct you because this has a different product mix. And the capacity what we give you is on the base of 1 mm thicknesses. And the production which we have is of the average of 6 millimeters to 12 millimeters. So this way, we consider our capacity utilization is 29% and aspiration of utilizing this year is somewhere around 55% to 60%.
Rusmik Oza
analystOkay. Okay. And going with the run rate INR 11 crores per quarter and that's 29% full utilization at 85%, what could be the potential revenue, sir, from this jumbo laminate?
Rushil Krupesh Thakkar
executiveAgain, I would like to say here that this year, our aspiration, again, is to take it to somewhere around 60% of utilization, which will take us to somewhere around INR 75 crores. And going ahead, if we utilize the capacity at somewhere around 90%, the potential revenue we can generate from this would be somewhere around INR 140 crores.
Rusmik Oza
analystOkay. Sir, my next question was on MDF. Sequentially, in Q4, our utilization level had gone up to 83% vis-a-vis 75% of the full year. Now it's come down to 66%. Any reasons you can attribute to that? And going forward, what kind of utilization levels we anticipate for the full year in MDF business?
Rushil Krupesh Thakkar
executiveSee, every industry requires an annual plant shutdown to make sure that other months like out of 365 days, other days of the plant can be utilized effectively. So every year in the month of April, we take kind of a planned shutdown for every plant so that we are ready for other days to work with full capacity. That is the only reason we see.
Rusmik Oza
analystOkay. Okay. Okay. So for full year, last year, we operated at around 75% utilization. So will we meet that or will you be above that?
Rushil Krupesh Thakkar
executiveIt will go up.
Rusmik Oza
analystOkay. Nice to hear that, sir. And my second question was on -- in case of the difference between, say, if you normalize that 1 mm sheet of laminate, what could be the price difference between jumbo laminates and the normal laminates, sir?
Rushil Krupesh Thakkar
executiveSee, it again depends on what kind of product mix we are planning. It's not just 6 millimeters what we see. It's about the facade 6 millimeters is a different rate, then the physical 6 millimeter is a different rate, fire retardancy is a different rate. So we cannot average it out until and unless we finally prepare our balance sheet. So it becomes very difficult for us to say an average rate what can be the realization.
Rusmik Oza
analystOkay. Okay. And sir, if I dissect the number of the laminate business, as compared to last year, the margins were around 10%. And if I remove the laminate -- Jumbo laminates, then the normal laminate business margin has come down to 5%, sir. Is it completely because of the hit on the gross margin? Or is there something beyond that?
Rushil Krupesh Thakkar
executiveSee, our business in Gulf region is also very high, and that we used to do from our older plants. So that was one of the hit and another was the chemical hits because in laminates, we have done some further commitments over the supply. So because of this thing only these are the 2 main impacts, the margins were hit in the older laminate business. And also, there was a plant shutdown in laminate plant as well, where we did a merger of -- not merger, I would say, we had 2 boilers running in one of the plants where we implemented the jumbo capacity. Now we have done a single boiler unit. So that also was one of the reasons why the production was also less.
Rusmik Oza
analystOkay. Okay. And sir, earlier in the last quarter, you had said that you all are aiming for that 10% to 12% EBITDA margin going forward. Any ballpark color by when we can reach that 10% to 12% EBITDA margin on a consolidated basis?
Rushil Krupesh Thakkar
executiveIf you ask me about, again, aspiration, I want to go this quarter. But realistically, yes, we may take 1 or 2 quarters more to reach up to that level.
Rusmik Oza
analystOkay. Okay. And any guidance you would like to give for FY '24 on the total revenue of the company, sir?
Rushil Krupesh Thakkar
executiveSo I would just say one thing that as we have given the guidance earlier, we are on it, and we will be proving our best out of the business what we are currently doing.
Rusmik Oza
analystOkay. Okay. Last request, sir, is it possible to actually have a plant visit to see this Jumbo facility, Jumbo laminate facility, if it's possible?
Rushil Krupesh Thakkar
executiveYou can contact our investor relationship partner at Churchgate, and they will arrange.
Operator
operatorThe next question is from the line of Anubhav Goel from Cosma Ventures.
Anubhav Goel
analystSir, this 90% you mentioned the total jumbo sales of INR 140 crores, this is Phase 1 plus Phase 2, right?
Hiren Padhya
executiveYes, both the phase put together.
Anubhav Goel
analystOkay. Got it. And sir, my next question is, if you can just give more color on how we are planning to ramp up Jumbo? Like is it the similar set of clients and channels we have for our existing laminate exports business? Because I think the largest player here has warehouses, we have people on ground to find clients and get orders, while we are doing it largely from India. So how are we approaching this? And will it take a few years to get to this INR 140 crore number?
Rushil Krupesh Thakkar
executiveSo first of all, these are all new markets where we are approaching. So there are some markets where we are already there. But basically, all this exercise takes a few years. We have team already sitting in India. It's not that we are not doing a different approach. We have a different approach as well. But this is typically all the certifications, all kind of necessary documentation has to be done for the countries where we are approaching. So we have already cracked many of the countries where the Jumbo laminates have been sailing as one of the biggest products. But -- these markets are like a very slow opener. Like once you are done with them, your contract is for 2 years, 3 years. So we need to crack that contracts. And we are on it and we'll be like our next aspiration about using this plant at 50%, 55% this year, and we will be utilizing like 70%, 75% next year. So yes, very soon down the line 2 years, we may reach to our targeted revenue.
Anubhav Goel
analystOkay. Got it, sir. And sir, just my last question is it's a very volatile situation. But any color you can give, sir, on what should we expect for laminate margins for 2Q and rest of the year from this 5% in 1Q?
Hiren Padhya
executiveAs you rightly pointed, laminate with older laminate, excluding this jumbo has got normal margin for the last couple of years is around in the range of 9% to 10%. So this particular quarter, we have got shutdown. So that has affected. Secondly, the chemical prices has also a negative impact as of now. Third, the war situation has also affected. So I think all these 3 aspects has affected the whole quarter. But otherwise, our normal margin is in the range of 9% to 10%. And if we include the jumbo part, I think our margin should be more than 10%, at least as a combined laminate segment. So it will further improve provided there is no uncertainty in terms of chemical pricing issue.
Operator
operatorThe next question is from the line of Resha Mehta from GreenEdge Wealth.
Resha Mehta
analystSir, so one is on the MDF bit. So our volume growth was flat for this quarter. Any specific reasons? If I recall correctly, I think in Q1 of FY '26, we had a fire and our plant was shut for days. In fact, we should have seen a good volume ramp-up in this Q1 FY '27 because I believe the base was weak year-on-year.
Rushil Krupesh Thakkar
executiveSo there is no specific reason because our volumes, which we have delivered is on the line because as we see, we had taken a shutdown, which was planned. Another thing was chemical pricing and third was situation in West Asia because we are dependent on exports in Gulf as well. So there are -- these are the 3 main reasons because of...
Resha Mehta
analystHow have exports been in MDF in Q1? Have we exported anything or not really?
Rushil Krupesh Thakkar
executiveNo, not a big volume somewhere around 255 CBM export.
Resha Mehta
analystSo was there growth in the export side? Or was it flat? Or was it -- was there a degrowth for the export volumes of MDF?
Rushil Krupesh Thakkar
executiveNo. Actually, we had the orders in hand, but because of the container shortage across the globe, we were not able to find the containers at the right price because of which the export volume was a bit on the lower side.
Resha Mehta
analystAnd sir, typically, when we take those maintenance shutdowns, and I believe this was a planned maintenance shutdown, right? So I believe normally, the way companies operate is that they stock up for the inventory for the loss of production days. And hence, ideally, there should -- it should not impact sales volume if there is demand. That would be a fair understanding, sir?
Rushil Krupesh Thakkar
executiveYes, that is a fair understanding. We did plan for the [indiscernible] required for domestic. And we did the sales among that only. But the thing was the unexpected chemical price, which were fluctuating because of the people -- the domestic buyers were a bit reluctant on buying the -- either they are buying at the right price or not, either they want to pile up the stock or not. They will just ask for the requirement. They will not ask for anything to stock up because of which the volumes remained flat.
Resha Mehta
analystOkay. And overall, I think for the quarter, our gross margins have declined significantly, which is a 900 bps decline, if I look at it quarter-on-quarter. Of course, we've seen a lot of inflation. But just to quantify this, so if I look at MDF, MDF, I believe we had taken around 15% price hikes. So post the 15% price hike that we have taken, have we taken any more price hikes? If yes, no, what is still the gap left to be covered up?
Rushil Krupesh Thakkar
executiveWe didn't took any price hike after 15%. And current market scenario is all about the demand supply. So everyone is playing accordingly, I would say...
Resha Mehta
analystSo after this 15% price hike, of course, I think our margins have declined, which effectively means that there is more inflation to come. So how much more price hikes hypothetically, we would need to take to cover up for this input cost inflation?
Rushil Krupesh Thakkar
executiveActually, I cannot give you any guidance on that because the reality is market is not going to accept any further price hikes.
Resha Mehta
analystOkay. So let me ask you this way. So the 15% price hike that we have taken, is that also still sustaining on ground at 15%? Or are we passing on some trade discounts and effectively, what it means is that 15% price hike that we have taken, it is probably actually only plus 10% or something that effect on ground?
Rushil Krupesh Thakkar
executiveNo. So currently, the 15% hike is what we are sustaining at. And that is -- we are not passing any kind of discounts or anything. So we are maintaining our given price hike.
Resha Mehta
analystOkay. And sir, a similar question on the laminate side also that we had taken around 10% price hikes in the past. So any more price hikes that we took in the current quarter Q1? And again, how much more gap to be covered for inflation, if any, if you can share that number as well?
Rushil Krupesh Thakkar
executiveIn laminate, the 10% price is covering our inflation as of now. And we don't see a further hike in that as well.
Resha Mehta
analystOkay. So 10% is the only price hike that...
Rushil Krupesh Thakkar
executiveYes, yes. And that is covering the Sorry, I didn't get your question. Last the voice got cracked.
Resha Mehta
analystOkay. Am I audible?
Rushil Krupesh Thakkar
executiveYes, yes.
Operator
operatorMa'am, your voice is breaking.
Resha Mehta
analystSure, I will join back the queue.
Operator
operatorThe next question is from the line of Vicky Waghwani from Guardian Capital Partners.
Vicky Waghwani
analystI had 3 questions basically for MDM business. So what is the current export run rate now? Has started again in full how are the things today?
Rushil Krupesh Thakkar
executiveNo. Export is still on the lower side because of the freight component, very high currently. So we are -- we have a good book of orders with us in hand. But unfortunately, the containers rate are so high that we need to take that permissions from customers before exporting it. So yes, we are on it, and we will be doing it with a positive way for this quarter.
Vicky Waghwani
analystSir, it was somewhere around 1,500 to 2,000 CBM per month was my knowledge earlier. What is current situation, if you could please give...
Rushil Krupesh Thakkar
executiveIt was 5000 cubic -- it is 4,000 to 5000 cubic meters a month. The run rate for the last year was. And currently, if we just talk about July, we have somewhere around 3,200 cubic meters.
Vicky Waghwani
analystOkay. Sir, second question is on -- if you could give some color on raw material pricing, resin pricing and wood prices quarter-on-quarter? How is...
Rushil Krupesh Thakkar
executiveWood pricing has remained flat this quarter, but the resin prices have gone substantially high like somewhere around close to 35% to 40%.
Vicky Waghwani
analystOkay. Perfect. Have they come down now in July because crude has corrected a bit.
Rushil Krupesh Thakkar
executiveVery marginal, very, very marginal.
Operator
operatorThe next question is from the line of Rusmik Oza from 9 Rays Equities Research.
Rusmik Oza
analystYes. Am I audible now?
Operator
operatorYes, sir.
Rusmik Oza
analystMy question was regarding the Jumbo laminate. For this 28 lakh sheet capacity, what was the CapEx we have done, sir, in this?
Rushil Krupesh Thakkar
executiveDid a CapEx of somewhere around INR 90 crores.
Rusmik Oza
analystINR 90 crores. And potentially, we'll do asset turn of around 1.4x or 1.5x on this to reach around INR 140 crores at full potential, right?
Hiren Padhya
executiveYes.
Rusmik Oza
analystYes. And sir, in Q1, we have reported almost 20% EBITDA margin for this Jumbo laminate, and this is at just a utilization of around 29%. So as we ramp up this to around, say, by end of the year to 55%, 60% next year, 75%, what could be the ideal EBITDA margins we can expect from this business, Jumbo laminates?
Rushil Krupesh Thakkar
executiveSee, it is very earlier in this situation to say because of the fluctuating raw material prices. But we would say our expectation is we would maintain such margins across the year.
Rusmik Oza
analystOkay. Okay. And my last question, sir, is somewhere -- if I'm trying to understand the full potential of the company, if you run the MDF at around 85% utilization, we should do around INR 750 crores, INR 800 crores of revenue. And another laminates earlier, we used to do INR 200 crores on a steady state. And if I add INR 140 crores jumbo laminates, the total should go to around INR 1,100 crores, maybe 2, 3 years down the line, if you're running everyone at all the plants at 85% utilization. Is this assumption fair enough, sir?
Hiren Padhya
executiveSee, as of now, you know the turnover last year, right? Now coming to MDF, where you say rightly said, but then it depends upon the actual capacity utilization along with the value-added proportion. Now internally, we have a target of MDF per se to achieve the, I mean, quantity-wise target of 50% and value-wise 60% in terms of products. If that achieves, I think the turnover may exceed whatever you are saying. However, in case of laminates, normal turnover is around INR 200 crores for the existing laminates. So that can go up to INR 250 crores definitely. Now in case of jumbo, again, it will take some time. So -- and considering the today's volatile situation, I think we would not like to give any guidance as of now. But yes, MDF will have a better, I mean, realization in quarters to come. So far as laminate is concerned, normal margins will maintain in terms of existing value that is around 9% -- and Jumbo -- as rightly said by Rushil bhai, we will start to have better margin in the coming quarters, but it is again too early to say. So I think the real picture will come maybe after 1 or 2 quarters. So it is too early to give any guidance on this side. But this will be better, that is for sure.
Rusmik Oza
analystBecause as a long-term investor, we're just trying to understand the full potential of the company in a normal steady state of business, maybe 2, 3 years down the line.
Operator
operatorThe next question is from the line of [ Pranav Marjan ] who is an individual investor.
Unknown Attendee
attendeeI'm new to the company. I want to know the positioning of company. And I want to know why there is a difference in realization of Rushil Decor and other competitors. There is around 12% to 13% of difference in overall 7 to 8 years.
Rushil Krupesh Thakkar
executive[indiscernible] Because we just break your voice. Can you just repeat the question?
Unknown Attendee
attendeeSir, actually, I want to -- I have 2 questions. One, I want to understand the positioning of the company in MDF segment. And second thing, I want to ask the difference in realization of the Rushil Decor and the other listed players. There is difference is around 15% to 16% for 8 to 9 years of [indiscernible]
Rushil Krupesh Thakkar
executiveOkay. So first question, I would like to answer in this way that we view the realization on flat basis. We do not add any logistic cost or we do not add anything. So whatever we say our number is actual realization what we make, right? If I add my freight cost, then roughly across India, my freight cost will be anything somewhere to 9%, then we can like extrapolate this way as well. So our strategy is clear that whatever we deliver, whatever we say the number are the realistic number, we do not extrapolate it in this way. So -- and another thing is the value addition. [indiscernible]
Unknown Attendee
attendeeYes sorry.
Rushil Krupesh Thakkar
executiveYes, let me complete. So value addition plays another big role. So if you see our plant in this way that our target of value addition was somewhere around 50%, which we are committing this time also. And last year, but the actual scenario for this quarter was 45% of value addition. And in terms of revenue, it was 54% of revenue addition. So this way, if we consider ourselves, then we are not in difference of 10% to 15%. Our margins are like 2% or 3%, maybe plus or minus to other competitors.
Unknown Attendee
attendeeOkay. And sir, other thing on the BIS. I want to understand how much importers have got the BIS license till the date? And how much exporters have got the BIS license?
Rushil Krupesh Thakkar
executiveExport, like all Indian manufacturers has got the BIS license.
Unknown Attendee
attendeeSorry, sorry, import, importers.
Rushil Krupesh Thakkar
executiveAnd as per the information, 8 to 10 factories have already got the BIS licenses. Few are from Vietnam, few are from Thailand. But there is no subsequent amount of import in India as of now.
Unknown Attendee
attendeeAnd one more question on the raw material cost. From the competitor, your cost is 4% to 5% higher. So what is the reason of that? And I just researched in the South, the timber cost is 3% to 5% lower as compared to South. So you need to have a lower raw material cost, I think.
Rushil Krupesh Thakkar
executiveNo, no. Raw material is all dependent on the sourcing thing. Wood prices have been stable for quite a long time. And this resin prices have been volatile because of too many reasons. It's not just one reason.
Unknown Attendee
attendeeAnd what is the [indiscernible]
Rushil Krupesh Thakkar
executiveSorry, can you repeat the question?
Unknown Attendee
attendeeSir, actually, I want to understand the raw material. There is a difference of 5% to 6% of raw material cost between you and your competitor. So I want to understand the difference. And I think your cost will be lower because wood prices in South are lower by 3% to 4%.
Rushil Krupesh Thakkar
executiveYes. But at the same point of time, the resin manufacturers are presently located more in the north than south. So typically, resin is to be bought from other zones, maybe north, sometime west. So that plays a bigger vital role as well. It's not just the wood cost, which makes the MDF.
Unknown Attendee
attendeeOkay. And on the export side, I just want to understand that, as you mentioned that freight cost is high. But for the Vietnam and South Asian countries, the freight cost will be higher than India. So as in India, we have any kind of competitive advantage. And you are just -- your manufacturing is very short distance with port, right? So why -- how that demand is going to affect like in Asian country -- in the West Asia, who is impacting that demand, who is fulfilling the demand, sorry?
Rushil Krupesh Thakkar
executiveCurrently, Thailand and Vietnam are the people who are fulfilling their demand because the markets are open there for them as well. India because of this BIS factory does not have -- so they have got the limitation of exporting it to India. Another thing is they have got a competitive advantage on raw material side. So because of which they are also getting the better raw material pricing that way. It's on the way, like if you incur the logistic cost, then they have a raw material saving. If you don't incur the logistic cost, then you have raw material on the higher side. So ultimately, the selling price and selling points remain same at this point.
Unknown Attendee
attendeeOkay, sir. And in FY '27, what is the expectation of OEMs and retail mix in MDF segment?
Rushil Krupesh Thakkar
executiveAs I earlier mentioned that there would be somewhere around 35% to 40% of OEM and rest would be to the retail.
Unknown Attendee
attendeeSir, what is the difference between OEM and retail, the difference in realization and the MDF.
Rushil Krupesh Thakkar
executiveSee, OEMs are long-term partners. They are not short-term partners. So OEM contracts has been done for a longer run, and that gives us a support for the longer run. And -- but obviously because of this all bulk, they have an advantage. But there is currently at this point of time, the price for the retail and OEM remains the same.
Unknown Attendee
attendeeAnd as you mentioned that you have long-term contracts, the price is fixed or not in that long-term contract?
Rushil Krupesh Thakkar
executiveNo. That depends. We have not got any contract.
Unknown Attendee
attendeeOkay. So price is not fixed in the long-term contracts, right?
Rushil Krupesh Thakkar
executiveYes.
Operator
operatorThe next question is from the line of [ Pratish Dvani ] an individual investor.
Unknown Attendee
attendeeAm I audible?
Operator
operatorYes, sir.
Rushil Krupesh Thakkar
executiveYes.
Unknown Attendee
attendeeI just wanted to understand the market pricing dynamics. So since you said there's a little oversupply, what is the reason we are able to take price hikes in an environment where there's an oversupply?
Rushil Krupesh Thakkar
executiveSo this price hike is typically taken because of the raw material price difference, which has been substantially high in comparison to the pre-war situation. That is the only reason this price hike has happened. There is no other reason.
Unknown Attendee
attendeeBut is there a possible inventory loss in the future if the prices of raw material remains elevated and if there -- if there is still oversupply in the market?
Rushil Krupesh Thakkar
executiveMaybe yes.
Unknown Attendee
attendeeSorry, sir?
Rushil Krupesh Thakkar
executiveYes, maybe yes.
Operator
operatorThe next question is from the line of Resha Mehta from GreenEdge Wealth.
Resha Mehta
analystAm I audible?
Rushil Krupesh Thakkar
executiveYes, clear.
Resha Mehta
analystSo I was asking on the laminate split. So we have taken a 10% price hike in Q4. So have we taken more price hikes? Or is the [indiscernible] sustaining?
Rushil Krupesh Thakkar
executiveNo, no, no, we have not taken any further price hikes apart of 10%. And we are recovering all the overheads out of this 10%. So we don't see any stress over this.
Resha Mehta
analystOkay. And sir, what has led to this realization? I understand jumbo laminates it is a small part of it. It's just a INR 10 crore revenue contributor, but this realization growth of 30% can be attributed to what?
Rushil Krupesh Thakkar
executiveMainly, this was the product mix, which has made a big difference. We did a good amount of value-added business in laminate also, which has escalated our sheet realization in this year.
Resha Mehta
analystAnd sir, what has driven this 30% volume growth in laminates? Is it the domestic business or the export business? Because again, like jumbo laminates is INR 10 crores. So that could not have contributed to higher volume?
Rushil Krupesh Thakkar
executiveCan you repeat the question? I didn't get your question rightly.
Resha Mehta
analystSir, in laminates, we have seen a volume growth of around 28%, right? So what exactly is driving such high volume growth? Is it the domestic market? Is it the export market? I understand Jumbo is a new entrant here, but Jumbo laminates is just a small INR 10 crore revenue contributor. I would imagine our laminates business has also grown.
Rushil Krupesh Thakkar
executiveYes. So the volume has been basically from domestic and export markets. It's not just from the single domestic market. We have got some new customers in Far East also, which have played a good amount of role in Far East business. And apart of that, somewhere around 15% to 20%, we have grown in domestic market as well.
Resha Mehta
analystRight, right. Because if I see the leader, they have reported quite muted numbers. So that's where this question was coming from. Though I think we are on a very small base, but still nevertheless.
Operator
operatorThank you, ladies and gentlemen, that was the last question for today. I would now like to hand the conference over to the management for the closing comments.
Rushil Krupesh Thakkar
executiveThank you all for taking the time to join us today for the -- for your continued interest in Rushil Decor. As we continue to navigate opportunities ahead, we remain committed to achieving our strategic objectives and delivering consistent value to our stakeholders. For any further questions, please reach out to our Investor Relationship team at Churchgate Partners. Thank you once again.
Operator
operatorThank you, sir. On behalf of Asian Markets Securities Private Limited, that concludes this conference. Thank you for joining us. You may now disconnect your lines.
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