Gr. Sarantis S.A. (SAR) Earnings Call Transcript & Summary

March 12, 2026

ATSE GR Consumer Staples Personal Care Products Earnings Calls 45 min

Earnings Call Speaker Segments

Operator

Operator
#1

Ladies and gentlemen, thank you for standing by. I am Maria, your Chorus Call operator. Welcome, and thank you for joining the Sarantis Group conference call and live webcast to present and discuss the Sarantis Group's Full Year 2025 Financial Results. With us today, we have Mr. Ioannis Bouras, Group CEO; and Mr. Christos Varsos, Group CFO. [Operator Instructions] The conference is being recorded. Please be reminded that this presentation contains the formal disclaimer with regards to forward-looking statements. The presentation and discussion are conducted subject to this disclaimer. At this time, I would like to turn the conference over to Mr. Ioannis Bouras, Group CEO. Mr. Bouras, you may now proceed.

Ioannis Bouras

Executives
#2

Thank you, and good afternoon, good morning, everyone. Thank you for joining our call today about our annual results of 2025. As we're starting this presentation, we are having a couple of slides as a reminder of our scope of work, our strategy and, of course, our main priorities as a group. Nothing has really significantly changed over the last period around our scope of work, our advantages as a business and of course, our strategic priorities. The only thing that I would like to highlight is that on our scope of work, the selected international markets on Beauty, the performance has been exceptional in 2025, and I have a special slide on that one to explain a little bit how we're doing in markets outside of our Central Eastern Europe territory. Other than that, the remaining topics remain the same. So if we move to our main categories, just reminding you that Beauty, Skin and Sun Care category is a huge focus for our group for disproportionate growth. This is a category, of course, that the international business development is mainly focused on. Personal Care is a core profit generator for us with large brands in our territory. Home Care Solutions, a significant growth driver for Sarantis Group and a category that in 2025 has received from our group significant support in terms of CapEx investments, integration with Stella Pack in Poland continuation of integration and completion of significant number of projects related to our cost of goods and supply chain continuity for the future. Strategic Partnerships is a big part of our business. We continue progressing nicely here, both top line and bottom line. And of course, just to remind you that on this part of our business, we are focusing on fewer and bigger and more strategic partnerships versus the past. And so we had a very solid performance in 2025. From a revenue point of view, we say we're broadly in line with last year. Later on, you can see details per category, of course, and of course, the top brands and how we are moving on with the top brands, top categories point of view. There was a pressure on gross margin related to significant pressure from promotional activities throughout our territory. However, we managed to grow our EBITDA by 9.1% to EUR 89 million and significantly improving our EBITDA margin, as you can see. And respectively, our EBIT growth by 10% and again, another improvement in our margins as well. And that is a much better net profit growth by 15.3% and again, a higher growth of margin, confirming that as a group, as a team, we are working behind all elements of the business, even in a tougher situation, how we're controlling our costs and our activities as well as value creation. Of course, the proposed dividend for our shareholders is EUR 25 million, which is plus 25% versus previous year, and it's 47.1% of net profit, which is higher versus last year it was 43.5%. I think this is a good evolution also for our shareholders. Moving on to our categories. As you can see, as always, we are presenting our core categories related to our strategy. You see significant growth happening in on Beauty and Skin, and this is also supported from our international business development, 21.3% to EUR 73 million. Personal Care has faced significant pressures, but related mainly to 2 reasons. One is the performance of specific countries. And the second one was competition intensity and the promotional intensity in our region. Home Care Solutions, one of the same. We have some countries that suffered this year due to economic conditions of the country and specifics. Private Label, as we explained before, Private Label is complementary and supporting our supply chain capabilities in Home Care Solutions. Part of our business is to rationalize contracts that are not producing profitability for our group. And as we said always, we try to grow our Branded Business [indiscernible] the Private Label in garbage bags because this is the business that we are doing Private Label here. Strategic Partnerships, we have a good growth of 4.6%. This is happening for 2 reasons. One, we have some new partnerships in specific markets, but also focusing on fewer, more strategic partners, as we said, through the innovation agenda of our partners, we have some successful initiatives in our markets. One thing I would like to point out on the right-hand side of the slide, you can see that our Branded Business as a group grew by 1.5%, while the Private Label minus 14%, resulting in a flat top line growth versus a year ago. But as you already know, one of our key priorities and strategic intent is to support our HERO portfolio, HERO brands. So as you can see there, the top 15 HERO brands of our business growing by 3.4%. And this is for us important topic, confirming that our strategy, our investment priorities and our innovation is working and doing very well in our markets that we operate. Now coming to international expansion. We have some very good momentum over here. As you can see, the results of our international business surpassed the EUR 30 million, EUR 30.8 million. And the majority of the growth is happening via our Carroten suncare brand that now is having good traction in multiple markets and mainly, of course, in U.S. where in U.S., just reminding you, we have a big launch last year in Target as a physical distribution, but 2 years ago in Amazon as well. So we have a good momentum. Now as we speak in 2026, we're expanding our distribution in terms of products in the same channels. And overall, the 2025 was a fantastic year in terms of growth, launching of the brand, activation, engagement with consumers in the U.S., resulting very good growth for us as well. At the same time, we had a new listing of Carroten in one of the biggest retailers in Australia, which has also had a positive impact to our sales. And the good thing is also from a market share point of view and output is a positive as well. We have also made initial steps in the Middle East, in Saudi Arabia and United Arab Emirates. But at this moment in time, this business is much smaller than the rest. We believe though that although the current situation, the potential of the region is good for us and our brand. The good thing for us is that Carroten brand is growing nicely everywhere we do activities, even in our current territory in Central Eastern Europe because Carroten is a leading brand in Greece and markets in Balkan countries. But we see also the brand is having a good momentum and good traction in every market that we start launching and activating. So this is very promising for the future as well. And of course, for 2025, have a significant impact in terms of results for the whole group. Now regarding our geographies, as you can see here, we were discussing in the past that selected international market was part of the Greek business. Now we can see separately here the impact. So overall, the markets, we have a mixed picture. Greece I would say, quite positive in a market that things are quite competitive and Sarantis Group has a significant business here and with leadership position in many of the categories. Selected international markets, I just mentioned before. Poland has impacted mainly from the Private Label. You will see later some details on that. Romania has faced significant pressure this year as a market. And so that was a result of a drop of top line. Czech, Slovakia and Hungary, very robust and solid performance, growing nicely 7.7%, which is very positive for us, which is a significant market for Sarantis Group. West Balkans also felt some pressures mainly on Serbia, and this is related to some specific situations in the Serbian market that impacted consumer demand. Bulgaria has a positive growth and Ukraine has been -- is the fourth year in the world suffered from a consumer demand point of view. However, I would like to note out that here, if you go like-for-like performance is minus 4.8% because we have discontinued some business from -- that we have inherited from Stella Pack, focusing primarily on Private Label. So this is from the performance of sales point of view. But at the same time, 2025 has been a very busy year for the whole group, a lot of work from teams in Sarantis Group in multiple parts of the business. The one part related to digital transformation. So just to let you know that we have implemented our new [ SAP ] system and digital transformation, almost 80% of the business right now. The only country remaining to be implemented is Poland and Ukraine, which is going to happen next year for Poland. New integrated business planning is completed. And of course, we have a lot of new digital tools that are supporting our strategy, our agenda and, of course, efficiency and simplification of the business. Many of these benefits that we have invested in 2025 are expected to be available for our people and our organization 2026, and this is where we are working right now to getting the benefits of all these investments. At the same time, we have completed a massive CapEx manufacturing upgrade in Stella Pack as we have completed by the end of 2025, all the regranulation upgrade. And now we are working on getting the benefits and the savings in this -- through these investments -- via these investments. And on top of that, create a bigger safety risk avoidance level for Sarantis Group related to plastic garbage bags and end-to-end supply chain that we are creating in Poland. And I have to say this is one of the best in Europe right now, a very good asset for our future growth and profitability for this category, which is very strategic and critical for us. At the same time, we are 50% completed the expansion of Oinofyta plant capacity growth to support our growing Beauty and Skin Care business, especially -- and of course, the international expansion that I mentioned before. So this program has almost completed. A few things left for 2026. And I think this is a huge priority for our people is to get the benefits out of this investment. And this is also reflected in the guidance that we have for next year and the margins that they are improving as well. So this is, I think -- I have another one. Yes. On the third, ESG performance, we have done a work around our ESG footprint. In 2025, we have -- this was the first year of implementing our plan of reduction of Scope 2 and Scope 1 CO2 emissions. We are quite on track. We have a commitment to drop by 42% by 2030. We are fully on track on that. And at the same time, we have improved significantly our ESG ratings, supported by this business plan execution. And of course, we have started engaging with ESG raters to achieve that. So I think a lot of progress happened on this field from Sarantis Group. I'd like to hand over to Christos right now to give us a little bit more details on the financial performance. Christos?

Christos Varsos

Executives
#3

Thank you, Ioannis. Let me now provide some details behind the key numbers that Ioannis described. Our net sales came flattish compared to 2024. As per our strategy, the focus was to disproportionately grow our Beauty, Skin and Sun category, which influenced favorably the mix of sales and supported strongly our profitability. Our gross profit declined by 1.7% with a gross profit margin declined by 59 bps to 37.1% due to softness in specific markets, as Ioannis also described and intensified promotion pressure in some other of the categories. EBITDA grew significantly by 9% to EUR 89 million, leveraging on the mix of categories of our core portfolio with strong growth, as mentioned in our Beauty, Skin and Sun Care category, supported by our export business, which has higher margin, rationalization of Private Label contracts, which have low or negative margin, especially in the Stella Pack in Poland, cost benefit from the initial phase of commercial integration of Stella Pack happened in 2024 and [indiscernible] in 2025 while controlling OpEx overall in our business. EBITDA margin grew by 124 bps coming to 14.8%. EBIT at EUR 67 million, a 10% increase versus EUR 61 million last year and EBIT margin of EUR 11.2 million (sic) [ 11.2% ], an increase of 100 bps. Financial expenses in 2025 improved more than 65% following the early repayment in the last quarter of 2024 of almost EUR 18 million of debt, combined with lower interest rates. We continued repaying early debt from September 2025 onwards, which also gave us a benefit. We will continue 2026 repaying earlier debt supporting further improvement in our EPS moving forward. Following the improvement of financial expenses, our earnings before tax grew by almost 16% to the record of EUR 65.6 million from EUR 56.7 million in 2024 and earnings before tax margin grew by 149 bps to almost 11% from 9.5% last year. Net income at EUR 53.1 million, up by 15.3% versus EUR 46 million in 2024 and earnings per share at EUR 0.83, a 17% increase to prior year of EUR 0.71. Moving now to our product categories, so you can understand more about the dynamics of the 2025 year. Beauty, Skin and Sun Care. As we have already mentioned in our 5-years plan, achieving disproportional growth in the Beauty, Skin and Sun Care category is a key pillar where we build our organic growth strategy. In 2025, we grew by 21% to EUR 73.1 million, supported by our Sun Care sales that continue accelerating this year with the help also of our export business. Category EBIT almost doubled with 98% growth and EBIT margin grew by 931 bps to almost 24%, affected by the mix within the category. Personal Care. In terms of Personal Care, which is a core profit generator for us, we had a decline of 3.8% of net sales compared to prior year as we faced intensified promotional activity from our competitors, which impacted our sales for the category. However, EBIT came at EUR 17.5 million, close to prior year with an EBIT margin of 15.6%, a marginal improvement compared to the prior year. Home Care Solutions declined by 3.3% to EUR 205.5 million, affected by pressure in some of our markets like Ukraine and West Balkans, which are mostly represented in this category and Romania due to local market conditions. EBIT declined by 8% to EUR 22.1 million, largely affected by the softer sales mentioned and the integration expenses of Stella as we are optimizing our supply chain network while we continued investing heavily. The real cost support from the optimization of the new investments will be benefiting the group from early 2026, as Ioannis already mentioned. Private Label sales were mainly impacted by continued rationalization of the Private Label product portfolio, especially in terms of Stella Pack contract. Sales dropped by almost 15% to EUR 51 million, with EBIT being minus EUR 1.5 million. We expect that the completion of our CapEx investments in the granulation line will support us not only to be more cost efficient, but also will improve our overall competitiveness, both for our Private Label and Branded portfolio for 2026 onwards. As mentioned in the past, we use Private Label on a tactical basis to absorb costs from the Branded Business, and we will over time increase Branded Business and decrease the Private Label portfolio as was the case for this year. However, the largely -- the large portion of the rationalization of Stella Pack portfolio has been completed and only smaller things will remain for the future. In Strategic Partnerships, finally, we had a healthy performance, increasing our sales by 4.6%, while improving our EBIT by 15.3% to EUR 11.4 million, improving also our margin more than 7%. As mentioned in the past, we use the category for market leverage, and we are focusing on fewer and better relationships, a strategy that already brings improved margin. For the total group, we had a solid net sales performance of the EUR 600 million. And EBIT, I remind you, grew by 10% to EUR 67 million and EBIT margin grew by 100 bps. Now turning to our geographies. As discussed in the past, we wanted to share with the investor community the different dynamics outlining our performance. Thus, from now on, we will show the selected international market separately from our Greece domestic market as a separate business unit. For Poland, we continue showing total Poland by splitting also between Branded Business and Private Label. Finally, from end of 2025, we moved the managerial responsibility of our Hungarian business unit under Czech and Slovakia. Thus, we will be reporting them together from now on with [indiscernible] also reflecting this. Greece domestic business net sales showed growth, posting an increase of 1% with EBIT of EUR 18.7 million, a 12.3% increase prior year and 12.2% margin, an improvement of 123 bps affected by mix of categories and cost control. In selected international markets, we grew by 60% to almost EUR 31 million and EBIT to EUR 11.2 million, which is more than double compared to prior year, growing by 122.5%. As you see, exports have higher EBIT of 36.3%, and that is why we strongly believe in this segment as an accelerator to our growth for our 5-years plan. In our 5-years plan, when we communicated, we said that we were expecting to reach the EUR 30 million bracket in 2028, but we have achieved this already in 2025 with our focused execution, as Ioannis already mentioned. In Poland, the total business had net sales of almost EUR 176 million, a 4.7% decrease versus prior year, with EBIT also declining affected, however, mainly by the Private Label portfolio. The Branded portfolio already declined in terms of sales by 2.5% to EUR 125 million. The EBIT improved by 4.8%, coming to almost EUR 11 million with an improvement in margin as well. The major driver for the decline in Poland was the Private Label sales declining by 9% on the back of the rationalization already mentioned of contracts, especially in the Stella portfolio, with EBIT also posting a loss of EUR 1.5 million. In other territories, we had a mixed picture driven by specifics in each country. Romania had a weak year with EUR 94 million of net sales, a decline of 5% versus prior year on citing also strong performance in prior year. In terms of EBIT, Romania achieved almost EUR 14 million, representing a decline of 9.5%, with flattish EBIT margin almost at 15%, below by 74 bps to prior year. Czech, Slovakia and Hungary accelerated growth for 1 more year by adding almost 8% more net sales, reaching EUR 64 million with EBIT of EUR 7.5 million, an 11% decrease prior year. In terms of EBIT margin, this improved also reaching almost 12%. West Balkans showed a decline in the net sales of 5% to EUR 38.5 million, mainly impacted by the Serbian market with unless in the first part of the year and market pressure in the second part of the year. However, in terms of EBIT delivery, West Balkans managed to come flat to EUR 3.9 million with marginal improvement in EBIT margin, supported from cost control. Bulgaria continued on its growth trajectory, growing sales by 5% to EUR 23 million and improving EBIT by 5.6% to EUR 3.2 million with marginal improvement also in EBIT margin to 13.8%. For Ukraine, it's another year of pressure in the results as already identified from our half year results discussion. However, Ukraine specifically was also impacted by the sale of Stella Ukraine completed at year-end last year. Stella Ukraine, I remind you, had EUR 2.9 million of sales in 2024 and EUR 200,000 EBIT. Without this impact, on a like-for-like basis, the impact will be smaller, but still in negative territory. As mentioned, we are working with resilience in Ukraine and expanding our portfolio outside the Home Care, which is still the leading category in our business in Ukraine. Moving now to our healthy and very strong balance sheet. As we have discussed also in the past, we maintain a strong balance sheet, which can support our organic growth, the next steps of our transformation agenda and potential M&A activities. As of 31st December 2025, we had a robust financial position with net cash of EUR 23.5 million versus net debt of EUR 8.5 million on December 31, 2024. I remind you that due to seasonality, our lowest cash position is on 30th of June, whereas the best is on 31st of December. This evident on 31st December 2025 as the net cash position implies a positive swing of cash from 30th of June to the year-end of more than EUR 55 million despite CapEx investments and early repayments of debt. In January 2025, we have also received a EUR 20.6 million installment from Estee Lauder from the sale of the JV with them with the final one installment expected to be January 2028 for a similar amount. From September 2025, we have made early debt repayments of almost 16 million, reducing our financing expenses and enhancing further our EPS. We will continue this strategy in 2026 as well on the second part of the year. In 2025, we have improved our operational working capital by 10 days, releasing further cash to the business and supporting strong free cash flow generation despite the highest ever investment in CapEx in a single year, which reached more than EUR 7 million. In 2025, we achieved free cash flow of almost EUR 80 million, more than doubling the free cash flow generation of 2024 of EUR 33 million. Enhancing our shareholders' value is key for us. EPS reached 0.83 from EUR 0.71 last year, an increase of 17%. Based on our strong profitability growth and cash flow generation, the Board will propose to the AGM a dividend for 2025 of EUR 25 million, a 25% increase versus 2024. This represents a 47% payout compared to a 43% payout ratio in the prior year and a 38.2% payout ratio in the year before. I would like now to provide an CapEx update for this year and expectation for the next. 2025, we finished the year with EUR 37.3 million invested in CapEx, as mentioned also previously in our guidance, supporting our digital transformation, our granulation expansion in Stella and our Oinofyta plant expansion, setting the foundations for our future growth. Since our 5-years plan communicated, we have invested already in '24 and '25, the amount of EUR 65 million for enhancing our business operations, and we continue investing strongly in 2026 as well. With regards to the distribution center in Oinofyta, although we are ready to commence the project, we are now evaluating other alternatives to cover our business growth we presented recently, thus have removed it from our investment plan for the time being. Thus, our 2026 guidance is based on new investment plan. In total, we expect to invest EUR 20 million in 2026 in the last wave of our digital transformation in Stella Pack and concluding our Oinofyta plant expansions that started in 2025. Overall, in the 5-year period, we plan to invest EUR 95 million or 17% more compared to initial plan communicated in our Investor Day of EUR 81 million. Finally, we would like to provide our 2026 outlook. Net sales, as you all know, were rebased in 2025, and we now expect growth moving forward. In 2026, we expect net sales to grow by 3.5% or 4% compared to 2025 or EUR 620 million. In 2026, we will get the benefits from the investments that have been completed already in regranulation digital transformation, both impacting favorably on our costs. We will also continue our expansion of the selected international markets in our markets with our core categories, supporting further the mix. We expect therefore EUR 97 million EBITDA and improved EBITDA margin of 15.6% improved by 76 bps compared to 2025. This is growth of EBITDA for another 9% compared to this year. As already mentioned, CapEx expectation for 2026 is EUR 20 million. In terms of free cash flow, we expect it to reach EUR 63 million for 2026, driven by increased profitability and working capital improvement. Overall, despite the challenging macroeconomic and geopolitical environment, we continue executing our 5-year plan, and we are focused on achieving in full our target of delivering EUR 120 million EBITDA on 2028, which I remind you will be double compared to 2023 that was the base year. Thank you.

Operator

Operator
#4

[Operator Instructions] The first question comes from the line of Svyriadi Natalia with Eurobank Equities.

Natalia Svyrou Svyriadi

Analysts
#5

I have 2 questions, if I may. Firstly, could you elaborate a bit on the main drivers supporting your execution going forward, especially in terms of product mix, pricing and promotional intensity across Greece and your international markets? And secondly, could you comment on potential cost risk given the current geopolitical environment, especially regarding raw materials, energy and logistics and how this might affect margins going forward?

Ioannis Bouras

Executives
#6

Thanks for the question. The first one, it's a big question. So I'm not 100% sure I can answer on this call. For us, from a mix point of view, I think the fact that we are focusing on our Beauty and Skin sector, that is the highest margin, as you can see from my presentation, this remains. And of course, 2025 was a year regarding the rest of the categories that have been very active in terms of promotion, in terms of activation in the stores. And this will continue. We don't expect 2026 to be completely different. At the same time, just to give you another one that maybe you don't know or it's not visible in the presentation that over the last 3 or 4 years, we have increased our brand building investments and media investments and support on the brands more than 50%, meaning that all the growth or all the support we see around the brands is happening across the board, whether it's a promotion, whether it's an activation in store, whether it's extra distribution, extra visibility, but also consumer investments to support the brand building and the equity of our products. So we don't expect to be any significant difference. And in our work, it's a daily -- kind of daily work with the customers, with the consumers, and this is where we are going to continue this year. Regarding the geopolitical situation right now because, of course, things are changing on a daily basis. Of course, when you have this situation, you expect to have an impact and whatever is related to oil prices, transportation and logistics costs. At this moment in time, we have a team internally assessing all the risks, including myself, including all the executive team. And day by day, we try to figure out and frame what will be our activity plan and our actions around the current geopolitical situation. Today, as we speak, definitely, there are categories that have been affected by the increase of the oil prices. And from our point of view, there are 3 -- we are going to work on 3 exits. One is the cost of our business, which is always a focus for us. The second thing is our promotional mechanisms on how we're going to work in the market and how we are going to adjust compared to the past. And the third one is a dual thing. One is what will be the prices in the market, whether we need to increase, of course, prices in the market. This is always something we have to keep in mind, depending on the raw material growth. And the second thing is on this is that all the investments we have done executed in Poland, especially on the part of -- a big part of our business, which is garbage bag, that is giving us a lot of ammunition and flexibility to control much better our costs compared to the external environment because the raw material of our new facilities in the garbage bag is consumer and industrial waste, which is not entirely affected by the current geopolitical risks and issues in the Middle East. So these are -- we have elements in place. And of course, always adaptability and agility from the team is critical in order to respond to the current situation.

Operator

Operator
#7

[Operator Instructions] The next question is from Zouzoulas Constantinos with Axia Ventures.

Constantinos Zouzoulas

Analysts
#8

Congratulations for the results. A few questions from my side. If we focus on Greece, the 1% growth of the market, you mentioned there is some pressure, some competition there building up. But on the other hand, the EBIT margin is much stronger. What we should expect going forward, both in terms of growth of the Greek market, but also margin evolution? This is my first question.

Ioannis Bouras

Executives
#9

Yes. Regarding Greece, just to remind you that Sarantis in Greece has the most diverse portfolio of all countries -- of our all countries. So it's the biggest business in terms of consumer base and of course, all the categories and diverse portfolio. One thing that we do in Greece quite successfully, I would say, is that we're prioritizing the strategic portfolio, the HERO brands that I mentioned before. And this is resulting sometimes more moderate growth. But if you see within categories, the strategic categories are growing nicely, and we are growing share. And that is the reason we have a better margin and better results in terms of profitability. So this is what is happening. Going forward, we are going to continue the same strategy. We're not going to change that because this is -- the primary objective is to grow the business in a healthy way and a more margin-enhancing way. So this is what we are going to do in Greece and all countries that we operate.

Constantinos Zouzoulas

Analysts
#10

All right. You said all the countries that you are operating. But if we focus on Poland, now you are operating Stella Pack for 1 year. You took strategic decisions for Private Label and products and everything. What opportunities do you see in this market?

Ioannis Bouras

Executives
#11

Poland is now from a top line point of view, the biggest market we have in the group. However, still far behind Greece in terms of profitability. Definitely, the investments we have done in Poland, the majority of the benefits of the investments we've done in Poland will be given -- improving the profitability in Poland, definitely. However, what we see in the Polish market, although the macroeconomics of Poland are positive in terms of consumer demand and competitiveness in the market, things are much more difficult. So I think with the new investments, the new cost base of our business and our activation plans we have for 2026, we expect a better result, of course. And this is what we are aiming for. Also to remind you that Poland is more towards the Home Care Solutions category and less on Beauty and Personal Care. So this is affecting the overall margin of the country.

Constantinos Zouzoulas

Analysts
#12

And the last question has to do with exports. My understanding is that the focus for exports will be the U.S. market for 2026 and onwards? Or you choose to do a similar push in Australia, as you mentioned in the other markets?

Ioannis Bouras

Executives
#13

Currently, as we speak, the majority, of course, the exports in the U.S. is a big part of the business. And of course, it's the biggest market. Definitely, U.S. will be a huge priority for us. But Australia is also there -- we are also there, and we continue to be there and pushing and working on the expansion of the business. Middle East is starting, as I said, but of course, there are good prospects for the future. Philippines, we still -- with Skin Care, we are there in a very strong position, and we continue on that. And now as we speak, what we see a good traction on Carroten brand. And as we speak, we are working on expansion of Carroten brand in other markets, whether it's in U.S., like Mexico or Latin America, or other Western European markets that they are very attractive from a Sun Care category point of view. So definitely, U.S. is a huge focus and priority, but also we're exploring other markets and other opportunities in the rest of the world. So for us, the ambition is Carroten to be a real big international brand.

Operator

Operator
#14

[Operator Instructions] There are no further audio questions. We will now accommodate any written questions from the webcast participants. The first question is from Victor Le Boulenger with LFDE. Could you please comment on your current cash position? Given your cash, are you prioritizing a new acquisition? Or are you potentially considering SBB in 2026?

Christos Varsos

Executives
#15

Thank you very much, Victor, for your question. On with the current cash position, as you imagine, we continue focusing on working capital improvements towards next year as well. First of all, we are keeping -- based on our current cash flow, we increased the dividend payout this year. Obviously, we continue monitoring the market, as we have said, for bolt-on acquisitions. So that's something that has been traditional in our strategy and continues being there. And obviously, share buyback, we have an approved share buyback program for the last 2 years, and we will continue using it and we'll continue doing share buybacks as we have been doing in the past. So in all respects, we continue -- it is a very -- as you have noticed as well, it is a very free cash flow generative business, and we will make sure that we make the best uses of our cash moving forward, supporting our shareholders as always.

Operator

Operator
#16

The next written question comes from John Kalogeropoulos with Beta Securities. Two questions, if I may. One, dividend policy will continue on the 2025 remuneration path, meaning payout in the tune of 45% to 50% or return to the 40% area? And two, how likely and when do you see a change in your core 5-year business plan presented back in 2024?

Christos Varsos

Executives
#17

John, thank you very much for your questions. Dividend policy, as we have set the policy per se that we have paid -- we said that we'll be paying us a minimum around 40%, 38%, 38.5% when we actually set the policy 3 years ago. So we continue being in this direction. Obviously, when -- as last year and this year, when the cash generation and the profitability allows us, we can give even more. So the minimum policy is 40%. But as you have seen, we keep rising, we roll this last year, and we continue rising. So based on the circumstances and the cash flow generation, we can always pay something more. But let's say, policy-wise, it's minimum 40%. We moved 43%, we moved 47% now. So I think you'll be able to see this year in, year out in the future. Regarding the 5-year plan we presented 3 years ago, I think this is a crucial year in many senses as it is the third year out of the 5. So in order to update this, we need -- we think that we need to have something like a catalyst or a catalyst event or -- and this potentially after we finish this year, we will see whether we need to update it or we continue on the same topic. So I think it could be an option, either end of this year or early next year, but we could be updating. We will be -- at that point, will be 3 years in a 5-year plan. So it'll be good to provide an update given the circumstances at the time.

Ioannis Bouras

Executives
#18

But as we speak right now, just add here, we are keeping the guidance for the EUR 120 million EBITDA end of 2020. So there might be some adjustments in terms of top line. But from the EBITDA point of view, we're keeping as it is. So practically, we're talking about higher margins as we move on based on slower net sales given that we rebased 2025.

Operator

Operator
#19

The next written question comes from Dimitris Giannoulis with Researchgreece. What sales growth do you assume for Poland, Romania and selected international markets in 2026?

Ioannis Bouras

Executives
#20

Thank you, Dimitris, for your question. As you know, we do not provide individual guidance per country. So on this time, I cannot be able -- obviously, we have an overall sales increase next year of 3.4%. And this country, especially Romania that started at a lower base and Poland, we expect growth. But I wouldn't also will discuss, we don't provide guidance per country at this stage, only the total.

Operator

Operator
#21

The next written question is from Emmanuel de Figueiredo with LBV Asset Management. Could you please comment about the first 2 months of 2026? Have they been in line with the end of 2025?

Ioannis Bouras

Executives
#22

Going back by month, it's quite difficult to comment right now. We have not -- we just closed the second month. But in any case, we are coming back with the first quarter in April. So we'll come back with more details in that perspective. What we are expecting right now is, of course, we put the guidance and this is what we are looking for. But of course, more details will come on the following months in April for the first quarter.

Operator

Operator
#23

Ladies and gentlemen, there are no further questions at this time. I will now turn the conference over to management for any closing comments. Thank you.

Ioannis Bouras

Executives
#24

I think we're -- thank you for all the questions and attending the call. Thank you for understanding and the nice questions. No further comments from our side. We continue our strategy. We continue our journey. A lot of excitement is coming through. A lot of challenges are coming through, as you can imagine. This is the nature of our business. And of course, as a team, we are all committed to support the business agenda and committing also the numbers that we have put out there throughout the last period. Thank you for attending the call and talk to you soon in the next call, right?

Christos Varsos

Executives
#25

Thank you. Thank you very much.

Operator

Operator
#26

Ladies and gentlemen, the conference has now concluded, and you may disconnect your telephone. Thank you for calling, and have a good afternoon.

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